How do users navigate your website’s processes and how do they feel?
Key advantages of this include:
1.Decision makers can focus solely on customers.
2.Each step of the website experience can be optimised for potential leads.
The best marketing team could never make up for unhappy users.The essence of the user journey is a story.Stories are told with words.
Words are the ingredients of copy.The story begins in the awareness stage, where the user has a problem. His goal is to appropriately research to clarify, frame, and identify their problem.With the problem defined, they enter a consideration stage in which they understand all the available approaches and/or methods to solve the problem.
They then compile a long list of all available vendors and products in their chosen strategy. They weigh up the options and tick the more promising ones before making a final decision. This is the decision stage.Knowing your user journey better than your user keeps you prepared and guarantees results.
A website with a good visual design is not all there is to a great user journey. You have to analyse the user journey after laying it out.
The following steps detail how you can build a user journey tailored to maximise conversions.
- 1. Understand Your Users
Knowing your user is the principal rule of creating a user journey.Creating user personas gives a bird’s eye view of who your users are and what they want.
A persona will lend a face (and body) to your users to expose what they really are looking for.Because of the way personas are created, you will be tempted to deal with your users as mere data points.This will hurt you more than it would help you.A typical user persona will contain the name, age, occupation, marital status, location, goals, motivations, frustrations, and other such information.
The idea behind the user persona is to create as close to a real person as possible, who will visit your website.To create a persona requires data. Aggregate data can also be used.Demographics are a great place to start as they give the broadest view of your audience.
Data points like average age and income will be invaluable when it’s time to flesh out your buyer persona.You have different options for researching demographics, and the more methods you use, the more comprehensive your research will be.An excellent resource is Google Analytics (GA). It is intuitive and provides key data points such as average age and income.The more specific you are with demographic data, the more useful it is.
2. Next, you have to cover They are concerned with your audience’s preferences, needs, and wants.
They are not less important than demographics. They give insight into why users behave as they do.
Google Analytics serves as an excellent launch pad for psychographic research.Other means of obtaining psychographic information are social media, surveys, polls, and third-party research.
- 3. At this point, we move to the journey itself. Let’s review a general approach first.
Factors like marketing strategies and sales funnel design will affect how your website’s user journey plays out.
Clarity happens when the stages of the journey are distinctly defined in a user journey map.This map contains simple flowcharts that amplify every stage of the journey.
In chronological order, a user journey has these phases:
- Choice evaluation
4. Consider what your customers are doing at each step.
First, know where your users are going–their touch points.
A user may go to your site and then a landing page. Your homepage and landing page are both touch points.Which touchpoints are your users visiting at each step? Tick them on your map.
Then think about what they’re doing at each step.Think about their actions and lay them out on your map.Your job is to make the step as easy as possible. By breaking down the journey into separate actions, you can make it easier for users to take action.