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Keyword how to create an online presence
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personal online presencehttps://www.google.co.uk/search?num=30&hl=en&gl=gb&q=Personal+online+presence&sa=X&ved=2ahUKEwicntTv_aP1AhVygnIEHZIZCYkQ1QJ6BAgdEAE
how to create an online presence for your businesshttps://www.google.co.uk/search?num=30&hl=en&gl=gb&q=How+to+create+an+online+presence+for+your+business&sa=X&ved=2ahUKEwicntTv_aP1AhVygnIEHZIZCYkQ1QJ6BAgwEAE
what is an online presencehttps://www.google.co.uk/search?num=30&hl=en&gl=gb&q=What+is+an+online+presence&sa=X&ved=2ahUKEwicntTv_aP1AhVygnIEHZIZCYkQ1QJ6BAglEAE
online presence examplehttps://www.google.co.uk/search?num=30&hl=en&gl=gb&q=Online+presence+example&sa=X&ved=2ahUKEwicntTv_aP1AhVygnIEHZIZCYkQ1QJ6BAgoEAE
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online presence for small businesshttps://www.google.co.uk/search?num=30&hl=en&gl=gb&q=Online+presence+for+small+business&sa=X&ved=2ahUKEwicntTv_aP1AhVygnIEHZIZCYkQ1QJ6BAgmEAE
importance of online presence for businesseshttps://www.google.co.uk/search?num=30&hl=en&gl=gb&q=Importance+of+online+presence+for+businesses&sa=X&ved=2ahUKEwicntTv_aP1AhVygnIEHZIZCYkQ1QJ6BAgpEAE
online presence for businesshttps://www.google.co.uk/search?num=30&hl=en&gl=gb&q=Online+presence+for+business&sa=X&ved=2ahUKEwicntTv_aP1AhVygnIEHZIZCYkQ1QJ6BAgeEAE
Result 1
Title16 Effective Ways to Build Your Online Presence
Urlhttps://blog.hubspot.com/marketing/online-presence
DescriptionLooking to build your online presence? Learn 16 effective ways to build your brand awareness
Date
Organic Position
H116 Effective Ways to Build Your Online Presence
H2Online Presence Definition
How to Improve Your Online Presence
H31. Build an email list
2. Master SEO
3. Create value
4. Be active online
5. Analyze your results
6. Adopt new forums
7. Have a social media presence
8. Make a website
9. Produce content
10. Personify your brand
11. Experiment with online advertising
12. Research influencer marketing
13. Be competitive
14. Develop relationships
15. Show up where your audience is
16. Automate your process
Don't forget to share this post!
Related Articles
Download for Later
H2WithAnchorsOnline Presence Definition
How to Improve Your Online Presence
Body16 Effective Ways to Build Your Online Presence Written by Rebecca Riserbato @BeccaRiserbato The other day I was trying to find the perfect dress pant yoga pants because I wanted comfortable, professional clothing options. When I searched for "dress pant yoga pants" on Google, I found the brand Betabrand. Amazingly, the company dominated the top four search results. The first two results were their website, the third was their Amazon page, and the fourth was a review of their product. Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews. They were impossible to ignore online. Ultimately, I ended up making a purchase. My buyer's journey is not unique. In fact, according to Adaptive Marketing, 97% of consumers use the internet to find a business. That's why having an online presence is important. It helps consumers find your brand before they are aware you exist and it helps them learn about your reputation before making a purchase. Eventually, all of this information will play a role in your customer's purchasing decision. Below we'll review what an online presence is, and explore 16 effective ways to build your online presence. Online Presence Definition. An online presence can be defined by how easy it is to find a brand or company online. It's important for building your brand's reputation, increasing brand awareness, and providing visibility to your products or services when users are searching for related keywords. How to Improve Your Online Presence. Build an email list Master SEO Create value Be active online Analyze your results Adopt new forums Have a social media presence Make a website Produce content Personify your brand Experiment with online advertising Research influencer marketing Be competitive Develop relationships Show up where your audience is Automate your process 1. Build an email list. One of the top ways to build your online presence is to create and grow an email list. An email list will enable you to engage with current and potential customers on a daily, weekly, or monthly basis. To grow your email list, you can create gated content that users have to sign-up to receive. Additionally, you can use a call-to-action (CTA) on your website and social media pages to promote your email newsletter. With a newsletter, you're able to collect leads' emails -- additionally, it shows your leads and customers are interested in your content. You can use tools in your content management system (CMS) to create forms, slide-in CTAs, or popups that are designed to gather email addresses. For example, HubSpot offers an email marketing tool, free pop-up forms, and a free online form builder to help build an email list. Alternatively, you might consider checking out MailChimp or GetResponse. To find a tool that works for your business, check out The 12 Best Email Newsletter Tools in 2019. 2. Master SEO. With algorithms changing every day, search engine optimization (SEO) is one of the best tactics to build your online presence. The first step to showing up online when people are searching is to master SEO. SEO can be divided into two categories -- on-site SEO, and off-site SEO. On-site SEO is all about the content. You'll want to use keyword research, include internal and external links, and create educational content that likely matches your target audiences' search queries. With off-site SEO, you'll pay attention to the more technical side of things. For example, you'll want to make sure your site is set up correctly, has simple URL structuring, and loads quickly. Additionally, off-site SEO also includes building credibility with backlinks. Lastly, if you want to show up on Google, create a Google My Business account, and use Google's keyword planner. 3. Create value. Overall, your brand or company's goal is to make money. But before you can make money, you have to create value and be customer-centric. One way to create value is to provide educational, free content online. Not only is this helpful for your customers, but it'll also improve your online presence. To get started, write out a list of your customer's pain points and motivations. In other words, take a look at your buyer persona. Then, brainstorm content that would answer their questions. What information would help your customers? This will be the basis for your content strategy. Another way to create value online is to give advice. You could do this through guest posting, responding to comments, or appearing on a podcast. Wherever your customers have questions, you should be answering them. 4. Be active online. In order to show up online, you have to be active online. This includes regularly posting to your owned properties, including your website and social media accounts. Additionally, you should be active in other areas, as well. For example, you should engage with followers and subscribers on social media. If there's something that everyone is talking about in your industry, you can engage in the conversation. 5. Analyze your results. Once you get started with a few tactics to build your online presence, it's critical you analyze your results. I would suggest testing your strategies so you learn what works and what doesn't. In order to test your results, start out by deciding what metrics you're using. If you're working on your SEO, you might track your search engine results on Google. On the other hand, if you're building an email list, you might track the number of subscribers, plus your open and click-through rates. Keep in mind that these are long-term strategies. Some may take time to produce results. Additionally,, some may be harder to track, like brand awareness. But that's okay -- just because results may be hard to track doesn't mean it's not worth doing. 6. Adopt new forums. When new social media or popular websites emerge, be an early adopter. There are many benefits to being an early adopter. First, if you're an early adopter, there's less competition. Second, most of these websites start out free and have high engagement rates. To be an early adopter, make sure you're always in "the know.” Read industry news and research new, up-and-coming sites. 7. Have a social media presence. Being on social media is a necessity in this day and age. In fact, in 2019 there are now 3.2 billion people on social media globally, so social media is a key tool for reaching your intended audience on whichever platforms they prefer. Having a presence on social media instills trust in your current customers and prospects. Personally, if I see that a company doesn't have a presence on social media, I lose trust and feel unsure if they even exist. Plus, social media is a great way to build your credibility and reputation and showcase your brand. When potential customers are researching your brand, the first place they'll look is social media to see what you're putting out there and what people are saying about you. 8. Make a website. Not to be repetitive, but again, to show up online, you have to have a website online. Besides social media, one of the first places people will go to find out more about your company is your website. Your website is where you can show off your brand through colors, fonts, text, video, and images. You'll appeal to your buyer persona's pain points and present a solution to their problem. To make a website, there are many CMS sites you can use, including HubSpot, Wix, WordPress, and Squarespace. 9. Produce content. The more content you produce, the more opportunities you have to show up online. Having an online presence is all about showing up in search engines, on social media, and sites like YouTube. To start producing content, strategize what places you want to show up online. Do you want to be on Facebook, Instagram, YouTube, Twitter, Pinterest, Etsy, Poshmark, Goodreads, or Amazon? Prioritize the sites your customers are active on (based on customer research) and start brainstorming content that is best-suited for those mediums. For example, with YouTube, you'll come up with video ideas -- whereas on Instagram, you'll come up with photo and caption ideas. 10. Personify your brand. Building an online presence is a lot like building a brand. One tactic many companies use to build a brand is to personify their brand. For example, The Skimm, a daily newsletter, personified their brand when they were founded in 2012. The founders created a persona called The Skimm Girl. This was the personification of their brand. They knew her likes, dislikes, age, job, financial situation, and sense of humor. By personifying their brand, the company was able to appeal to their target demographic while staying true to their mission and values. Having a clear brand helps users relate to your company and makes them want to engage with you, whether through a social media comment or by signing up for your email newsletter. 11. Experiment with online advertising. A faster solution to building an online presence is through online advertising. If your ad shows up in the top search results, you'll build brand awareness and increase your visibility online. You can advertise on search engines like Google, Yahoo, and Bing. Additionally, you can look into social media advertising. Facebook, Instagram, and YouTube are well-known for their advertising options. Before you begin advertising online, brainstorm what you want to promote. Do you want to promote a certain content offer? Alternatively, perhaps you want to advertise your email newsletter? Once you choose what it is you want to advertise, you'll also need to decide on the platform that is best-suited (i.e. has the right audience) to promote that content on. 12. Research influencer marketing. In order to stay active in your community, it's important to engage with the most popular figures in your niche. For instance, if you sell beauty products, you might consider researching beauty influencers on YouTube and Instagram. Many consumers look to influencers for their honest reviews and promotion before purchasing a product. Additionally, influencer marketing will get the word out about your brand online. The more people are talking about you, the more often you'll show up online. 13. Be competitive. When you're building an online presence, remember to be competitive. Look at what your competitors are doing and discuss whether or not that's a good strategy for your business, as well. You can also use your competitors to see what they're missing. Is there a gap they aren't filling? What information do customers want that your competitors aren't providing? Researching your competitors should give you ideas for content and strategies. You won't be able to compete with or one-up your competitors if you aren't sure what they're doing. 14. Develop relationships. Developing relationships with those in your industry is an important way to build your online presence. For instance, if you have a relationship with blog writers or podcasters in your industry, they might feature you in their content. Perhaps they'll ask you to guest post or appear on their podcast. Forging relationships with others in your industry will ultimately help you show up online. 15. Show up where your audience is. To show up online, you have to figure out where your audience is. If your audience is on Instagram, but they aren't on Twitter, you shouldn't be putting all your efforts into Twitter. On the contrary, you should be focusing your content and promotion strategy on Instagram. If you show up where your audience is, you'll build a strong online presence that customers can't ignore. 16. Automate your process. Lastly, building an online presence includes a lot of tedious tactics. In order to ensure the system runs smoothly, automate some of your processes. For instance, you can schedule your content to go live on your CMS and social media. Additionally, you can curate other people's content, which enables you to provide valuable resources for your audience without constantly creating fresh content. You can also plan your email marketing newsletters in advance, and set up email sign-up forms on your site that show up automatically. These marketing strategies can help you build your online presence, create brand awareness, and develop a strong reputation. Building an online presence requires effort, but over time it will pay off with increased sales and better brand awareness in your industry.   Originally published Oct 29, 2019 7:00:00 AM, updated October 29 2019 Topics: Branding Don't forget to share this post! Related Articles. Expand Offer Social Media Content Calendar Template Get it now Get it now Download for Later.
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Result 3
Title5 Ways to Build a Strong Online Presence
Urlhttps://digitalagencynetwork.com/ways-to-build-a-strong-online-presence/
DescriptionTaking your business to online mediums and create persistent online visibility is a necessity. Check out 5 ways to build a strong online presence
Date24 Feb 2020
Organic Position2
H15 Ways to Build a Strong Online Presence
H21. Build a captivating website
2. Create a social media strategy
3. Media production
4. Paid ads
5. SEO
Tips to remember
Related Posts
H3FEED
+NEWS
+WORK
+BLOG
FEATURED POSTS
+USA
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+Australia
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Let’s Keep in Touch!
H2WithAnchors1. Build a captivating website
2. Create a social media strategy
3. Media production
4. Paid ads
5. SEO
Tips to remember
Related Posts
Body5 Ways to Build a Strong Online Presence The new world is digital! There is no doubt that in 2020 taking your business online is not just a choice, but a necessity. However, building an online presence is more than just creating a platform that consumers can visit. In order to grow your business, you need to do things right. So, what does it take to get noticed on the internet? Certainly, details differ from business to business. Some ventures may want to focus on straight conversions, while others may be offering information and education opportunities. Whatever your goal is, it won’t mean a thing if no one can find you online. Here are a few good tips on building a strong web presence. 1. Build a captivating website. Every business needs a website. Even if you are active on social media, your popularity won’t make you any money if you don’t have a five-star website to direct your sales towards. A great website should be user-friendly, aesthetically pleasing, and well-suited to driving conversions. Using a qualified web developer will ensure that you create a platform that will grab the attention of the consumers that are funnelled into it. CMS, SEO, eCommerce and more can help your website perform at its best. Plus, great design is a must-have across all of your branded content. 2. Create a social media strategy. Getting your business online is the first step to create a presence on the internet. But simply being active on platforms doesn’t cut it. Gone are the days of same-day posting and getting your summer intern to manage your social accounts. In these modern times, you need to plan ahead if you’re going to get ahead. Creating a strong, clear, and visually enticing social media strategy is the best way to align your business goals with your online presence. There are a lot of nuances to a social strategy that includes posting times, SEO, content calendars, and more. Hiring a trusted agency will help you navigate the new world of social media and get you and your business at the top of everyone’s feed. 3. Media production. Most social platforms are media-forward, including Instagram, Facebook, TikTok, and LinkedIn. Even Twitter accounts benefit from a strong visual strategy; so make sure that you don’t forget this step. Even if your goal is to direct traffic to your website, then you need to make sure that you have an enticing landing page for consumers, and the best way is to use great visual media. Strong video, photo, and graphic design content is the best way to grab attention and get people into your marketing funnel. Not a media maestro? Hire a professional team! There’s never any shame in the game of delegation. 4. Paid ads. Using the internet for advertising has opened up many new possibilities in marketing. Having an online presence is the first step in spreading the word of your product or business, but utilizing a paid advertising strategy can grow your visibility exponentially. Paid ads bring fast results that organic growth can no longer match. Online ads are not as expensive as traditional print, TV, or radio ads, which makes them an affordable and worthwhile option for businesses. In addition, using paid ads also enables you to easily market across platforms with simple integration methods. Check out this blog for more in-depth tips on paid ad strategies. 5. SEO. SEO stands for Search Engine Optimization and it helps your business rank high in search engine results. These days, when consumers are trying to find businesses or products, they almost always turn to the internet for help. Everyone wants their business to be the top search result and to attract the most relevant customers. The best way to do this is by harnessing the power of SEO. Building a strong SEO strategy will make your website perform better in searches as well as ensure that you are hitting your target market. SEO is a constantly changing landscape, so make sure you stay up to date with the latest updates. Tips to remember. Every business model is unique and your online strategy should be tailored to your specific needs. That means that you don’t need to over-complicate things. Make sure that your website is simple, productive, and user-friendly. Pick platforms that are appropriate for your business goals and deliver strong, clear media that aligns with your brand tonality. If you need professional help, you can reach out to AntiSocial Media Solutions, a digital agency that is adept at creating strong brand identities and digital marketing services. Share this post. Written by: Alex Chan 24 February 2020 Related Posts. BLOG | Email Marketing Best Email Marketing Software for eCommerce that Supercharges Their Sales. Email marketing is still one of the best ways to reach ... BLOG | Digital Marketing How to Scale Your Agency with Automated Client Reporting. After you’ve onboarded a new client to your agency and have ... BLOG | Digital Marketing Why Does Your B2B Ecommerce Website Need An SSL Certificate? What will you do if hackers attack your website? It happened ... Let’s Keep in Touch! . Subscribe to keep up with fresh news and exciting updates. We promise not to spam you! This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy. ACCEPT
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Result 4
TitleBuild an Online Presence From Scratch: The Simple, No-Nonsense Guide
Urlhttps://www.bitcatcha.com/beginners-guide-to-online-presence/
DescriptionA thorough guide to show you how to create your own online presence. It shows you the cost & the effort needed to build a website that actually works
Date
Organic Position3
H1Build an Online Presence From Scratch: The Simple, No-Nonsense Guide For You
H2Table of Contents
Which platform is right for your online presence?
1. A social media page
2. WordPress Site
3. Wix
4. Shopify
BONUS: 7 Ways to Get Seen
Conclusions
H31. Facebook adverts
2. Search Engine Optimization (SEO)
3. Start producing content
4. Start guest-posting
5. Influencer marketing
6. Send out a press release
7. Don’t forget real-world marketing!
H2WithAnchorsTable of Contents
Which platform is right for your online presence?
1. A social media page
2. WordPress Site
3. Wix
4. Shopify
BONUS: 7 Ways to Get Seen
Conclusions
BodyBuild an Online Presence From Scratch: The Simple, No-Nonsense Guide For You WRITTEN BY Daren Low UPDATEDJanuary 04, 2022   By now, you probably know that you need an online presence.   You need an online space to help build your business, sell products or get your name out there.   The tricky part is figuring out how to do it and calculating how much it will cost.   The biggest problem here is setting off in the wrong direction. Choosing the wrong platform at the beginning can cost you months in backtracking (not to mention the monetary cost of setting it up).   Note In this ten-minute guide, I’ll look at four different methods of setting up an online presence. For each one, I’ll break down the cost of investment, explain who should use it, and the pros and cons involved.   Table of Contents.   Which Platform Is Right For Your Online Presence? A social media page WordPress site Wix Shopify   Bonus: 7 Ways To Get Seen Facebook adverts Search engine optimization (SEO) Start producing content Start guest-posting Influencer marketing Send out a press release Don’t forget real-world marketing!   Conclusions Conclusions   I’ve made this mistake myself. I’ve set up websites on two, three different platforms before realizing I could have spent less money and reduced the hassle if I’d just done the research and chosen the right route in the first place.   I’m not the only one either. When I asked 27 experts their biggest blogging mistakes, a big handful said they regretted choosing the wrong platform and failed to map out the right plan from day one.   This is the guide I wish I had when I was starting out. A no-nonsense tutorial that helps you figure out which is the best platform for you.   That’s the key here. There is no perfect way to set up an online presence, only the right one for your goals and ambitions.     At a quick glance, here are the four we’re looking at:   A social media platformBecause not everyone needs a website. WordPress.orgAn intermediate-advanced website building platform with complete control. WixA simple, beginner website builder for portfolios and blogs. ShopifySimple website builder specifically for online stores.   Second, we’re going to figure out how to grow your online presence. Unfortunately, a website or social media page on its own won’t magically attract visitors. We’ll introduce you to a handful of ways you can actively drive people to it and grow your online presence.   (Back To Top)   Which platform is right for your online presence?   1. A social media page.   Pros – It’s free, simple and low maintenance. Cons – Less control over design and algorithm changes. Cost of setup – Completely free. Learn more – Facebook / Instagram     Some businesses and individuals don’t need a website. It’s a hassle and cost that can be counter-productive.   Sometimes, a Facebook page or Instagram account is the best way to build an audience, connect with people, and keep them updated. These are platforms that your customers are already familiar with and there are 1.6 billion active users waiting for you!   A cafe or restaurant, for example, could operate with nothing more than a Facebook or Instagram profile. They could upload new pictures, keep the menu updated, communicate with customers, promote events and highlight special offers all from one place.   A restaurants’s FB page: Sola Cafe   They could even use a Facebook plugin to take reservations. A website in this case might just complicate things and split the audience. Instead, focus on building one powerful channel.   As for video content and blogging, Facebook caters for this too. Native videos on Facebook now hit 8 billion views daily, and their Instant Articles allows you to publish blogs without a website.   Additionally, Facebook has an excellent advert platform, so you can target an audience and drive them straight to your page (more on Facebook adverts later).   The downside of only having a social media page is that you’re at the mercy of their decisions. If Facebook change their algorithm to limit your reach (which they do regularly), you may have to pay to connect with your followers.   You’re also limited in terms of design. You can upload images and headers, but the confines of Facebook or Instagram’s layout may be frustrating for some.   Most importantly, if you want to sell something, Facebook isn’t ideal. Although plugins are available, Facebook regularly changes which plugins it allows. Your shop could be removed without notice.   (Back To Top)   2. WordPress Site.   Pros – Complete control and unlimited potential. Cons – Cost of maintenance, technical skill required. Cost of setup – Starts at $5- $20 per month for hosting and domain. Learn more – WordPress hosting or managed WordPress hosting   Premium WordPress Theme: Elegant Themes   WordPress is the best choice if you want your own website with complete control and flexibility. WordPress powers 25% of all websites out there, so it’s a trusted, respected platform.   You can do just about anything with WordPress. Build an online store, create a portfolio website, post blogs and content, build an affiliate site. You can host adverts, collect email addresses, make money and run an online business all from one place.   It’s scalable too. It powers some of the biggest sites on the web, including The New Yorker, Techcrunch, Variety, Mashable and Time Inc, but it works just as well for a personal blog.     WordPress sites are customizable, so you can personalise your online presence with any design or style you like. WordPress comes with a host of free templates (or ‘themes’). Each can be tweaked to your preference or a pro web designer can create something completely unique from scratch for you. (Or if you like a paid membership will grant you access to beautiful premium themes.)   All this control and flexibility does, however, comes at a cost. Although WordPress itself is free, the architecture that comes with it isn’t. You’ll need a web host (this is essentially a piece of internet real estate your website sits on) and a domain name, www.my-website.com.   Choosing a good web host is as important as the website itself. It contributes to load speed, security and performance. Our host comparison table here is a good place to start – The good (& reasonably-priced) web hosting.   Creating and maintaining a WordPress site also requires an element of technical skill. WordPress claim you can set up and install within 5 minutes, but getting your site up and running takes a little longer than that.   There is a learning curve and it will consume a great deal of your time, especially if you want to tweak the design, update it regularly and improve performance.   If you like the sound of having your own website, but don’t want so much hassle, there is another option, Wix.   (Back To Top)   3. Wix.   Pros – Simple, drag and drop design, easy setup. Cons – Limited compared to WordPress. Cost of setup – Free, but it’s worth upgrading to the premium plans for a personal domain (starting at $4.50). Learn more – Read Wix review     Wix is similar to WordPress but without all the fuss. Granted, it’s more limited, but not everyone needs a complicated list of features.   The beauty of Wix is its simplicity. They take care of hosting, storage, performance and all the technical stuff behind the scenes. You can just log in and add content.   All the templates are drag-and-drop, so you can lay out your website without any coding whatsoever. The free templates are generally more stylish than WordPress, which will appeal to freelancers and creative professionals.   A Wix site: Soup-studios.com   The Wix templates lend themselves to simple portfolio sites and blogs and that’s where it thrives. Wix does offer the mechanics for setting up an online store, but WordPress or Shopify (coming up next) offer a better platform for e-commerce.   All in all, Wix is a great option for simple portfolios and websites run by those who don’t want too much hassle.   The downside is that you’ll have less control over the back-end of your site and overall performance. You may also find it trickier to integrate advanced features like shopping carts and email signup forms.   (Back To Top)   4. Shopify.   Pros – Simple, quick online store setup. Cons – Pro features are expensive. Cost of set up – ‘Basic’ package starts at $29 per month. Learn more – Read Shopify review     Shopify, as the name suggests, is made especially for online stores.   Design and layout is simple and straightforward. Again, there’s no coding required so you can get up and running in no time. In fact, Ben timed it from start to finish and it took just 19 minutes to create a Shopify store.   The real beauty of Shopify is the integrated e-commerce features. It automatically handles payments, shipping rates, taxes and order tracking. For an additional fee, you can also use their built-in marketing service and integrate the software with a real-world store to simplify your accounts.   A Shopify store: Sarahandabraham.com   The alternative to Shopify is using WordPress with a plugin called WooCommerce. In general, WordPress & WooCommerce works out cheaper in terms of transactions and flat costs. However, you’re paying for simplicity and ease of use.   The downside is that you have less control over the underlying architecture of your site. This is where WordPress and Woocommerce are more flexible, but with that comes additional work and maintenance.   (Back To Top)   BONUS: 7 Ways to Get Seen.   Choosing the right platform and setting it up is just step one. The next stage is getting seen. Unfortunately, there are no shortcuts here, and traffic won’t arrive automatically. Here at seven tricks you can use to start driving people to your website or social accounts:   1. Facebook adverts.   Cost – I spend roughly $100 per week on Facebook ads, but you can certainly start with less. Others will spend thousands once they can guarantee a return-on-investment.   Facebook adverts are one of the best ways to tap into a super-targeted audience. You have complete control over the demographics, location and interests of your audience so you only promote to people that are interested.   Use adverts to tell people about your website and how you will solve their problems. Facebook ads are affordable too. I advise testing them out on a small scale first, then increasing the spend gradually.   For more information, check out my guide to increasing click-through-rate on Facebook adverts.   (Back To Top)   2. Search Engine Optimization (SEO).   Cost – There’s no financial cost here (unless you hire an expert), only the time involved in researching and implementing the techniques.   SEO is all about getting your website ranked in Google searches. It’s a HUGE topic that deserves an entire book of knowledge to master (although, this resource from the folks at Moz is a great place to start).   Your very first step here is deciding what ‘keywords’ you want to rank for. In other words, what should people type into Google to find you? (We have a handy blog to help you find the best keywords for your business).   Next, do some simple ‘on-page’ optimization. Place those keywords ‘on the page’ in your title tags, headers, image descriptions and tags etc. This is just simple groundwork and foundation-building for the future.   ‘Real-world’ businesses like cafes or restaurants will also want to claim their map location on Google and list themselves on directories online. Find out more about ‘local SEO’ here.   (Back To Top)   3. Start producing content.   Cost – Writing blogs is absolutely free. However, if you prefer to hire a freelancer, it will cost between $0.10 – $0.20 per word at websites like Problogger and UpWork.   Blogs, videos and images are the best way to start communicating with your audience and generating some noise. Content helps you reach potential customers and establish your brand.     Think about your current social media newsfeeds. They are full of content intended to connect with you and build an audience. It takes time to write a blog or produce a video, but it’s well worth the effort involved.   No matter what industry you are in, content helps you add value to your visitors. It shows your expertise, helps build an identity, and draws more traffic. Try reading our guide to creating a content strategy that drives hard traffic.   (Back To Top)   4. Start guest-posting.   Cost – Again, this is free unless you wish to hire a professional writer.   Producing content is a good start, but how do you get people to see it? One way is to produce content for existing blogs and websites. It’s a chance to get your name in front of a new audience and connect with those in the industry.   Try writing a guest blog and pitching it to another blog in your niche. If they accept it, you’ll get a link back to your website and your content will hopefully inspire a new audience to follow you. (Links back to your website are also essential for search engine optimization).   (Back To Top)   5. Influencer marketing.   Cost – It can be free if you approach the right people and offer reciprocal promotion. Approaching the most popular influencers however can cost from $50 to $15,000+ to promote your product.   Influencers are those with huge followings and credibility in your industry. Influencer marketing is becoming more and more powerful online, with some social media accounts racking up millions of followers. By tapping into their existing audience, you can draw attention to you and your business.     Of course, it’s not easy, and in some cases it costs a fee if you’d like the influencer to feature your product. However, if you choose the right blog or individual, it can drive a lot of targeted traffic to you.   Start by identifying key influencers in your industry. Start a conversation with them over Twitter or send them a polite email. Try to build a mutual relationship before you ask for something.   (Back To Top)   6. Send out a press release.   Cost – PR distribution starts at around $100.   A press release is a document that tells the world about you. You can engage an agency to draft and distribute a nice press release for your company and it shouldn’t cost a lot. Here is a press release we did when we upgraded our server speed checker and we were lucky to have the news picked up by Yahoo.     Pro-tip: start by highlighting something noteworthy about your business. Try to think like a journalist or blogger and understand what would make them want to write about you. Is there something unique about your product or business model? Are you launching something innovative or ground-breaking? Include some backstory about yourself and give the blogger a ‘story’ to develop. Then find an agency to distribute it.   (Back To Top)   7. Don’t forget real-world marketing!   Cost – Word of mouth costs nothing, but if you’re producing promotional materials the cost will vary depending on how much you make.   In the online world, it’s easy to forget how powerful traditional marketing can be. Be sure to include links to your online presence on your business card and promotional materials. It’s even worth pursuing adverts in trade magazines and niche publications to spread the word.   (Back To Top)   Conclusions.   There is no one-size-fits-all solution when it comes to an online presence.   A complex website isn’t necessarily the best answer for you, especially if you’re just getting started. There are shortcuts and easier options such as a simple social media account or a straightforward portfolio page.   Don’t invest in a tricky website if you value simplicity. But equally, don’t constrain yourself if you’re building a genuine digital business.   First, decide what you want from your online presence. Second, match the platform to your needs. Third, use active promotion to build on that online presence. To recap, here is the line up for all four platforms.   Platform Pros Cons More Free, simple & low maintenance Less control over design & algo changes $0 monthly Learn More Complete control & unlimited potential Cost of maintenance, tech skill needed $3.95* monthly Learn More Simple, drag & drop design, easy setup Limited compared to WordPress $3.00* monthly Learn More Simple, quick online store setup Pro features are expensive $29* monthly Learn More   Have you gone round in circles trying to get your online presence right? Did you set up a website before fully understanding what you needed? Let me know your thoughts, comments and opinions!   (Back To Top)       Is Your Site Fast Enough? Don't Lose Sales. Check Your Server Speed Here.   OUR TOP PICKS Web Hosting VPN Services NAS Devices Crypto Wallets eCommerce Platforms   USEFUL GUIDES Start A Blog Build A Website What Is A VPN? NAS Setup Guide Build eCommerce Business   LET'S CONNECT    
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Result 5
TitleA Beginner's Guide to Establishing an Online Presence on a Budget
Urlhttps://www.forbes.com/sites/chuckcohn/2015/03/13/a-beginners-guide-to-establishing-an-online-presence-on-a-budget/
DescriptionIn the modern day of connectivity everywhere, it is a matter of “when” and not “why” when it comes to establishing an online presence. Any business, both established and fledgling, will eventually have to take on the challenge of creating a website, a social media account, or another online footprint. [...]
Date13 Mar 2015
Organic Position4
H1A Beginner's Guide to Establishing an Online Presence on a Budget
H2
H3More From Forbes
H2WithAnchors
BodyA Beginner's Guide to Establishing an Online Presence on a BudgetChuck CohnFormer ContributorOpinions expressed by Forbes Contributors are their own.EntrepreneursThis article is more than 6 years old.Share to FacebookShare to TwitterShare to LinkedinIn the modern day of connectivity everywhere, it is a matter of “when” and not “why” when it comes to establishing an online presence. Any business, both established and fledgling, will eventually have to take on the challenge of creating a website, a social media account, or another online footprint. It can be easy to dismiss website building and think that only software startups or companies involved with technology need to invest in an online presence. Whether you are a local restaurant with ten years of industry experience or a startup that hopes to revolutionize commercial-grade cookware, taking your brand online can positively impact your company. Once you decide to build an online presence, where do you go next? How do you create and promote your website to ensure that your business benefits from the added exposure? Just as important is the consideration of budget, as many businesses do not necessarily have significant resources to hire a full development team to create a custom website. Below is a beginner’s guide based on my own experience with Varsity Tutors: 1. Build your website This step may seem obvious, and at the same time, for many business owners, web design is a daunting prospect. Building a website is more straightforward than you might think, even if you are unfamiliar with programming languages such as C++, Java, and Python, or do not know simple html code. There are a number of free tools online, including Weebly, Wix, and Doodlekit that work off a “what you see is what you get” model. These platforms allow you to drag and drop design elements into ready-to-use templates. Websites like 1&1 even walk you through the creation process step by step. If you can afford it, you can also purchase more premium plans that enable customization beyond the standard templates. Businesses with slightly larger budgets could consider contracting a developer to design the website. This is a great option if you have the budget. Remember that your initial goal is to build a website, and simply be “online.” You can refine its appearance and content over time, so do not feel as though that first homepage you put online is going to represent your company in cyberspace for perpetuity. Unlike a highway billboard, a website gives you the power to change your company’s messaging and imaging within seconds. As this article demonstrates, companies as large as ESPN are continually re-envisioning their websites. 2. Design with your goals in mind As you begin to build your website, carefully consider what you want to achieve with it. Creating a website just because you feel you need one will not help you meet your goals, so clarifying your objectives can help you decide how to design that website. For instance, maybe you want to process online orders through your website. If you own a restaurant, perhaps you hope that your online presence will increase your volume of table reservations and customers who stop in. Or maybe you would simply like to generate more leads for your young business. Processing online orders will call for a different system than recording leads will. For example, the former will require that you have a credit card processing system integrated into your website. Fortunately, there is a spectrum of services available for you to set up shop relatively easily. There are services that offer shopping cart scripts and payment gateways, to services that offer a virtual “store-in-a-box” service. Services such as Shopify, Volusion, and Bigcommerce are all-in-one platforms that let you create an online store within a matter of hours. Remember that while you may envy the slick website of that famous coffee shop franchise, chances are your needs are different than theirs. Websites come in all shapes, so rather than choosing a design that seems popular, select one that will assist you in achieving and measuring your goals. 3. Establish your presence Once your website is complete, the next step is to promote it. There are several ways to do this. First, encourage search engines to crawl your website. This might mean directly submitting your link or your sitemap to Google, Yahoo, Bing, etc. A simple way to think about search engine optimization (SEO) is: the more inbound links your website has, and the more relevant content on your site is to a particular search query, the more visible your website will become. In general, when you type a phrase like “auto repair shops” into a search engine, the websites with more inbound links and more relevant, high-quality content will be displayed first. In our increasingly digital world, an online presence will pay dividends for your business. Even with limited resources, you can leverage a few tools and services to quickly establish a footprint on the internet for your company. The gains in growth for your company that result from starting and developing an online presence will be well worth the time spent. Chuck Cohn is the CEO and founder of Varsity Tutors, a technology platform for private academic tutoring and test prep designed to help students at all levels of education achieve academic excellence. Chuck CohnPrintReprints & Permissions
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Result 6
TitleThe 25 Best Ways to Increase Your Online Presence in 2021 (+Free Tools)
Urlhttps://www.wordstream.com/blog/ws/2021/05/17/increase-online-presence
DescriptionUnderstand why a strong online presence is important, learn 25 ways to increase your online presence, and get access to seven free tools to improve your online presence and management
Date17 May 2021
Organic Position5
H1The 25 Best Ways to Increase Your Online Presence (+Free Tools!)
H2How do you define online presence?
Why you need a strong online presence
How to increase your online presence with your website
How to increase online presence with social media
How to improve your online presence with listings
How to improve your online presence with advertising
More ways to increase your online presence
Free tools for online presence management
Use these strategies and tools to increase your online presence (and ultimately, your revenue)
More Articles Like This
Comments
H31. Get a modern, attractive site
2. Perform SEO with the latest updates in mind
3. Target more keywords with a business blog
4. Limit the number of platforms to only what you can handle
5. Think audience, not followers
6. Post with emotion for shareability
7. Perform social media SEO
8. Be active (duh)
9. Start with the heavy hitters
10. Populate every field, meticulously
11. Have a proactive review strategy
12. Maintain and monitor your listings
13. Search ads
14. Social ads
15. Display ads
16. Retargeting ads
17. Google Local Service Ads
18. Have a presence in the inbox with email marketing
19. Use guest posting to reach more potential customers
20. Leverage the power of video for more shares and memorability
21. Encourage your employees to share your content with their networks
22. Build relationships with lots of different people
23. Make your content accessible to all
24. Necessitate diversity
25. Use mobile-specific marketing strategies
1. LOCALiQ’s free Online Presence Grader
2. Google search
3. Google’s Page Speed Insights
4. Google’s Mobile-Friendly Test
5. Google Alerts
6. WordStream’s Google My Business Grader
7. WordStream’s Google and Facebook Ads Graders
Kristen McCormick
The [Hands-Down] 50 Best Marketing Tips & Tricks We Revealed This Year—in Every Category
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9 Popular Email Marketing Strategies to Stop Doing ASAP (+13 to Do Instead)
H2WithAnchorsHow do you define online presence?
Why you need a strong online presence
How to increase your online presence with your website
How to increase online presence with social media
How to improve your online presence with listings
How to improve your online presence with advertising
More ways to increase your online presence
Free tools for online presence management
Use these strategies and tools to increase your online presence (and ultimately, your revenue)
More Articles Like This
Comments
BodyThe 25 Best Ways to Increase Your Online Presence (+Free Tools!) Kristen McCormick Last Updated: January 1, 2022 | Marketing Ideas Home — Blog — The 25 Best Ways to Increase Your Online Presence (+Free Tools!) Guys, we spend eight hours a day doing digital activities. That’s more than half the day. More than most of us sleep. And we have different identities online—we’re hobbyists (gaming), alter egos (Reddit), social butterflies (Facebook), professionals (LinkedIn), and consumers (what we’re focusing on in this post). Image source So whether you’re a service-based, brick-and-mortar, or online business, a strong online presence is everything today. And this does not pertain to just ecommerce. While ecommerce growth has been accelerated by the pandemic, so, too has support for local businesses. And the fact remains that 97% of consumers go online to find and research local businesses. But as the internet evolves, so, too, does the definition of a strong online presence. In this definitive, data-backed guide, you’ll learn everything you need to know, including: What defines an online presence and why it’s important. 25 proven ways to increase your online presence in 2021. 7 free tools to help you monitor and maintain that presence. By the end, you’ll be ready to fill every nook and cranny on the internet. How do you define online presence? Online presence is, and isn’t, exactly what you may think. You can very well exist online, but that doesn’t equate to having a presence. Your presence is a deeper layer that paints the full picture of your business, according to: You: The actions you take and the content you produce. The internet: Where you stand with regard to search engine and social media algorithms. The public: How people perceive your business online, what they say about you, how they engage with you. So while an online existence may get you on the map, an online presence is tied to your visibility, credibility, and reputation. Without a strong online presence, you really don’t have one at all. It’s all or nothing in the noisy world of cyberspace. But before we get into the tactics and strategies, let’s back up that bold statement. Why you need a strong online presence. The more ways you can place your business in front of your target audience with quality experiences, the more opportunities you have to build brand awareness and improve your reputation. But there are other ways a strong online presence benefits your business. Get discovered: 97% of consumers search online for local products and services. A strong online presence makes it easy for ideal customers who don’t yet know you exist to discover you, both when they are and are not searching for what you have to offer. Be seen as a legitimate business: 83% visit a store based on the information they found online. Consumers rely on multiple sources of information before making a purchase. If you don’t provide information about your business across all of these sources, you’ll be dismissed—by consumers and search engines alike. Market your business 24/7: If you have a strong online presence set up, people can discover, learn about, engage with, and reach out to you whenever is best for them, no matter where they are in the buyer journey or what device they are using.  Save money: Digital marketing platforms all come with data to tell you what’s working and what’s not, so you can allocate your budget accordingly. Get more conversions: It takes an average of seven encounters with a business before a lead becomes a customer. Being prominent on multiple channels creates opportunities for those engagements to happen more quickly. Earn Google’s trust: Google takes more than just your website into account when ranking. It actually looks at your assets across the web and how consistent they are. Perfect your buyer journey: 63% of shopping journeys start online. With a strong online presence, you can be available to consumers at different points in their journey toward customership, which includes multiple devices.  Image source Finally, flock mentality. Each of your online assets and identities gives power to one another. Each channel performs better in concert with the others than it would on its own. How strong is your online presence right now? Find out with our Free Online Presence Grader How to increase your online presence with your website. No matter how someone finds out about your business—whether through social media, an ad, a listing, direct mail, a friend, or even seeing it in their travels—their first inclination is to go to your website. Going into the business or calling is far less appealing than browsing your site on their own terms and gathering the information they want, quickly. Which is why 56% of consumers won’t consider a business without a website. 56% of consumers won’t consider a business without a website. And that’s a stat from 2017, so the percentage has most likely grown and been further accelerated by the pandemic. So with that being said, here’s how to use your website for an optimal online presence. 1. Get a modern, attractive site. Consumers have high expectations these days—to the point where if you don’t have a good website, you’re almost better off not having one at all. In fact, 75% of consumers have admitted to judging a company’s credibility based on their website design. Image source And truth be told, I would highly suggest hiring an expert to set up your site. DIY builders are awesome in theory, but in my own experience, people end up spending hours on them and experiencing endless glitches—oftentimes to the point of eventually spending more to hire someone. Having a lead-generating website that looks and functions exactly the way you want it to without losing hours of your time or hairs on your head is, to me, worth every penny 2. Perform SEO with the latest updates in mind. Did you know that only 49% of small businesses invest in SEO? Or that only 18% of small businesses do not plan to ever pursue targeted SEO efforts like link building, content creation, or keyword research? SEO is a free way to get on the first page of Google—the hallmark of online presence. It takes time, but when done right, it is the gift that just keeps on giving. Here’s how to use SEO to increase your online presence: Follow the tried-and-true best practices like creating quality, keyword-targeted content, optimizing images, and building links. Improve your Core Web Vitals to align with the page experience update. Stay on top of mobile errors. All sites on the web are now indexed by mobile-first indexing. Use schema markup so that rich snippets can appear below your site title in the SERP, like ratings or even your main navigation pages. Prioritize local SEO. The pandemic has strengthened consumer support for local businesses, which will continue post-COVID. 3. Target more keywords with a business blog. The core pages of your website (homepage, about, pricing, products/services, contact) are relatively limited in terms of optimizing for keywords other than your service and location. You don’t have much text to work with and the goal is to distill the information down to the essentials visitors are looking for. With a business blog, each post you publish can dive deep into a relevant keyword and be individually optimized to rank for that keyword, allowing you the opportunity to appear in search results for tons of searches your target customers are performing at various stages in their journey. More first-page appearances doesn’t just mean stronger web presence; it also equates to more traffic to your conversion-optimized site and greater credibility. In fact, businesses that blog get 55% more website visitors than businesses that don’t. Plus, this is where you can demonstrate your expertise and let your brand personality shine through—both of which play into the reputation component of your online presence. When blogging for online presence, make sure to: Target one keyword (or keyword theme) per post and include it in your title, headings, image file names, alt text, and meta description. Target question keywords with H2s to increase your chances of showing up in “People also ask.” Use numbered and bulleted lists where appropriate to be Featured Snippet-friendly. Promote your posts using social media and email. How to increase online presence with social media. Using social media to increase your online presence is a no-brainer, as its vast user bases and sharing capabilities make it an amplification tool. Plus, according to Sprout Social, after following a brand on social media, 91% of consumers will visit its website, 89% will buy from the brand, and 85% will recommend the brand to a family or friend. Here’s how to improve your social media presence. 4. Limit the number of platforms to only what you can handle. Online presence is about quality, not quantity. Choose the platforms that your audience is using, and limit the number you choose based on your bandwidth. Having just one or two accounts with solid engagement is better than having several accounts with weak activity. Platforms to consider include: Facebook (Facebook marketing tips here) Instagram (Instagram marketing tips here) LinkedIn Twitter YouTube Pinterest Snapchat TikTok Image source Speaking of being able to handle social media, check out our free social media marketing course! 5. Think audience, not followers. Your online presence doesn’t improve with more followers. Rather, your following improves with a stronger presence. So work on cultivating a quality, niche audience of individuals who are interested in and can benefit from what you have to offer. This will translate into more likes and comments with your posts and more user-generated content. And if you didn’t already know, marketing campaigns with user-generated content result in 29% higher conversions than campaigns or without it. It’s better to have fewer followers with a vibrant page than to have lots of followers and not much value to offer. 6. Post with emotion for shareability. Quality posts that get engagement are important if you want social algorithms to display your posts in users’ feeds. But quality isn’t really enough. You want your followers to feel something when they consume your content—so much so, that they feel compelled to share it with others. Use emotional words and phrases in your captions. Add emojis. Use compelling stats and evocative images. And speaking of shareability, pay attention to small nuances in your captions to see if you can find any patterns. We recently found that leading off with a key stat in the caption resulted in more shares. Another approach is to create link-free posts that followers can consume quickly. They don’t always want to read a long post or go to a link, and they’re more likely to share something that isn’t a big ask for their followers either. 7. Perform social media SEO. Facebook receives over 2 billion searches per day. And in 2020, Instagram announced that it now supports general keyword searches (as opposed to just accounts, hashtags, and people). So just like with your website, you should include popular keywords in your profiles and posts. You can use many of the same keywords as you do with your site, but perhaps with a bias toward idea-oriented and lighter-hearted queries. Social media platforms are more of the browsing and inspirational types. But it all depends on your business. The first result for the query “how to clean a sink” on Facebook is a video with almost a million views. You should also still be using hashtags in your posts to improve your social media presence, but treat them as you would keywords. Use broad hashtags sparingly and focus more on location-based and niche terms so that you can increase your visibility to the right audience. 8. Be active (duh). You’ve heard this a million times, and now, for the million-and-oneth time: If you’re going to make social media a part of your online presence, you need to have an active account. So that means publishing quality posts regularly, responding to likes and comments on those posts, liking and commenting on your followers’ posts, answering direct messages, sharing content from other sources, and more. And it means doing this consistently. This is the difference between a profile and a presence. If being able to have this type of engagement means only having one profile, then so be it. Better to have one vibrant profile than to have three that are subpar. And precisely why it’s important to only take on the number of profiles you can manage. Plus, if you want to find and connect with influencers, you need to be active in your niche so you can identify who is realistic to reach out to and gradually build your relationship with them. How to improve your online presence with listings. With thousands of online directories out there, creating listings for your business can help you show up in more places online. In addition, links to your site from popular directories serve as citations for your business, which Google takes into consideration when ranking your site. Finally, curated “Top 10” lists from popular directories can dominate the SERP, so if you’re ranking in their top 10, you can achieve that much more exposure. But reaping these benefits takes more than just throwing your NAP out there and then kicking back. Let’s cover the steps for using online listings to properly boost your online presence. 9. Start with the heavy hitters. Many of the smaller directories out there aggregate information from the biggest ones. So take the time to perfect your listings on the following sites: Google My Business (If you only do one of the suggestions in this post, let it be this one!) Your Google My Business Profile is arguably the new homepage for your business. It provides all of the essential details of your business, directly in the SERP for Search and Maps. Yelp Yelp gets 178 million visits every month. Plus, Yelp customer reviews appear on Apple Maps and play into the Yelp curated lists that you see in search engine results. Finally, Siri and Alexa use Yelp information to provide answers, especially for local searches. Facebook Change the category on your business page to “Local business or place” so you can then add your location and collect reviews. Also, get listed on Facebook Places by attempting to check in at your location and then adding your business there. The fact that an HVAC business can show up on a Facebook search speaks to its validity as a directory. Bing We know that Google is the leading search engine, by far. But that doesn’t mean Bing is to be ignored. Here are some stats that prove it’s worth being present on: Bing accounts for around 30% of all searches in the US. Bing is on more than 1.5 billion devices. Over 70% of those who use Bing are older than 35. Small businesses, in particular, can benefit from a presence on Bing because there is less competition and the older audience may be ideal. Foursquare Foursquare has fizzled out as a social platform, but its Places technology powers location data for Apple, Uber, Twitter, Microsoft, Samsung, and 120,000 other developers. When your business is listed on Foursquare, it’s automatically included in thousands of local apps and services. For a more complete list of listing sites, check out LOCALiQ’s 10 Best Free Business Listing Sites. 10. Populate every field, meticulously. Like social media feeds and search engine results pages, listing results are determined by an algorithm. This means that the quality of your listing matters. Make sure that for each listing, you populate every section available, such as: Business name (creative business name ideas here!) Contact information Website Category Hours Description Photos Menus/offerings Booking/reservation options As much as possible, make sure the information you provide is identical across listing sites. We’re talking St vs street, [Business name] vs [Business name], LLC, and other tiny details. This is because Google looks at consistency of information about you across the web when determining your credibility and ranking; and also because auto-populated listings risk inaccuracies, so you can keep deviations to a minimum with identical listings to begin with. 11. Have a proactive review strategy. Reviews have perhaps the most powerful influence over how high you show up in directory results. Not to mention the fact that they are one of the top ranking factors for Google local search. Simply providing review-worthy service will not do it. You need to have a proactive strategy in place to keep a steady stream of reviews coming in. Here are some ways to obtain and ask for reviews: How to Ask for Reviews (With Examples!) 16 Tried and True Ways to Get More Google Reviews 12. Maintain and monitor your listings. With the thousands of directories across the web that pull information from one another, your listings can develop inconsistencies or inaccuracies over time. And 80% of consumers lose trust in local businesses if they see incorrect or inconsistent information. You don’t have control over all of these profiles, but take the time to keep the ones you do have control over updated and consistent. Another option is to use a listing service provider who can stay on top of everything for you. Monitoring your reviews on these directories is also crucial, for obvious reasons. How to improve your online presence with advertising. Paid advertising is a fast way to show up prominently on search engines, social media feeds, and websites your ideal customers frequent. With SEO, you can really only target your audience with keywords, but with PPC, you can layer audiences onto your targeting based on a number of criteria. Here are some of many the different ad options you can use to increase your online presence. 13. Search ads. It’s worth investing in paid search ads because not only do they land you at the top of the SERP, but they also reach your target customers when they have the highest intent. And if you can get your site to rank in both organic and paid results for a keyword, the chances of getting a click on one or the other are higher. And although Google is the most popular search engine, there are still many advantages of advertising on Bing. 14. Social ads. Social media ads can be used to improve your online presence because ads have higher reach and engagement rates than organic posts. And while social media users have less intent than on search engines, social ads come with stronger targeting capabilities and more creative freedom. Plus, you can leverage the power of video ads. Here are tips for advertising on: Facebook: 21 Facebook Advertising Tips to Try Right Now Instagram: The Complete Guide to Advertising on Instagram LinkedIn: The Complete LinkedIn Advertising Cheatsheet Snapchat: The Ridiculously Useful Guide to Snapchat Ads YouTube: 6 Easy Tips for More Profitable YouTube Advertising TikTok: 5 Simple Steps to Set Up Your TikTok Ads 15. Display ads. Display ads put your business in front of custom audiences based on their interests, behaviors, types of websites and apps they frequent, and even places they’ve visited. Though display ads have lower engagement rates than search ads, they will earn you lots of impressions and like social media ads, you have more options for branding, color, and creative. 16. Retargeting ads. Retargeting ads appear in front of users who have previously expressed interest in your business, such as by interacting with a previous ad or visiting your website. This is a great way to maintain a presence with prospects as they engage elsewhere on the web. 17. Google Local Service Ads. Google Local Service Ads also show up at the top of the SERP in card form. If you go through the application process, you can appear with a green “Google Guaranteed” badge under your name, which makes for a stronger presence in this section of results. This is, by no means, an exhaustive list. There’s podcast advertising, Google Shopping Ads, Reddit ads, and more. More ways to increase your online presence. Your online presence isn’t just limited to your website, social media profiles, online listings, and ads. Here are eight more ways to increase your visibility online. 18. Have a presence in the inbox with email marketing. The advantage that email marketing has over other channels is that your recipients have opted in to receive your emails. Yes, your social media followers have opted to follow you, but feeds are infinitely more crowded and competitive than email inboxes. Plus, while 79% of Facebook users check Facebook once a day, 99% of email users check their email every day, some as much as 20 times a day. Lots of opportunity to get exposure.  99% of email users check their email every day, some as much as 20 times a day The email marketing best practices are pretty evergreen, but if there’s three to focus on with regard to your online presence, it would be these: Write irresistible subject lines: A good subject line will give you a stronger presence in your subscribers’ inboxes and a better open rate. Build your list: Create content or an offer that people need to sign up to receive, such as a free guide, industry report, or percent off first purchase. Segment your list: The first and most powerful 120 characters readers see in their inbox is the subject line and preheader text. Segmenting your audience makes it possible to choose hyper-targeted words, and by collecting data separately on audience segments, you can further refine your messaging. Image source 19. Use guest posting to reach more potential customers. Do you know of any complementary businesses or local media outlets that have a strong online presence? See if they’ll accept a guest post from you. Not only can you get your business in front of their audience, but a link to your site from theirs can help to improve your SEO. You can also accept guest posts on your own blog. Writers are always eager to share their publications with their audiences. 20. Leverage the power of video for more shares and memorability. There are tons of video marketing stats that highlight the importance of this medium for growing your business, but in terms of online presence, you should know these three: Social video generates 1200% more shares than text and image content combined. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. YouTube is, by far (with the exception of Facebook) the most popular online platform in the U.S. Image source Here are some ways to use video to improve your online presence: Create a YouTube channel. Embed videos into blog posts or social media posts. Host live streams (Facebook Live, Instagram Live, YouTube Live. Jump on the Tik Tok bandwagon Create Stories (Facebook Stories, Instagram Stories, LinkedIn Stories) 21. Encourage your employees to share your content with their networks. According to Linkedin, employees have a network that is 10X larger than its company’s follower base. And Social Media Today tells us that content shared by employees receives 8X more engagement than content shared by brand channels.  Take advantage of this! Share your blog posts with your company employees and encourage them to share it on their networks. The added bonus is that your sales and support teams can stay on top of content that can be of use to them. And don’t forget that your online presence is also made up of what others say about you online. Get listed on Glassdoor, treat your employees well, and let them play a part in building your reputation. 22. Build relationships with lots of different people. Building your online presence is a lot of work. But who says you have to do it alone? Those with whom you have a strong relationship can help you in a number of ways. Loyal customers will write great reviews about you and share your content on social media. Writers can help you to create quality, shareable content. Reporters can give you exposure on local media outlets. Influencers can expand your reach to a relevant audience. Fellow business owners can offer tips and recommend resources they’ve used with success. Vendors can spread positive word of mouth about your business. Neighboring businesses can promote you on their networks. Plus, these immediate connections can introduce you to their connections. Maybe you connect with a developer that can help you with your website, or a young videographer offering inexpensive work to gain experience. But as always, networking and building relationships should not be self-seeking. The goal is to cultivate mutually beneficial relationships from which organic opportunities can arise. 23. Make your content accessible to all. Make your website pages and emails accessible to people with disabilities. Not only does one in four adults have a disability in the US, but also, the assistive technology industry is growing. With those with disabilities having more access to online content, you have the opportunity to expand your online presence to the 61 million adults in the US who have one—not to mention demonstrating values that matter to consumers today. Image source 24. Necessitate diversity. With the antiracisim and inclusivity movement that began in 2020, incorporating diversity into your workplace and marketing material is more important than ever. Plus, people are attracted to material—whether visual or written—that represents them. This is partly due to the familiarity principle (more on marketing psychology here), but also because it conveys to them the message that they are heard and seen. By representing the diverse range of people within your audience in your online assets, you can get noticed by more people while also demonstrating social responsibility. 25. Use mobile-specific marketing strategies. As mentioned earlier, Google is now using mobile-first indexing for all sites on the web, so having a responsive site and enhancing performance with tactics like lazy loading is essential. Plus, with more than half (60%) of internet searches being performed on mobile devices, you really do need to prioritize your mobile online presence. This means making sure your website pages and emails render properly on tablets and phones, but also leveraging mobile-specific strategies, such as: SMS marketing: Announce sales and promotions, send event invites and updates, ask for feedback, and more. Podcast advertising: The majority of podcasts are consumed on mobile devices, and you can target niche audiences. Optimize for voice search: Target long-tail keywords, use schema metadata, and optimize for “near me” searches. Geofencing: Send messages to consumers while they’re near your location. Mobile search ads: Create device-specific copy, use call-only ads and other mobile-friendly extensions. And for local businesses in particular, local SEO is crucial for mobile marketing. According to Google, 76% of consumers who search for a local business on their smartphone end up visiting the business within a day, and 28% of them make a purchase. Free tools for online presence management. With so many online channels, building and maintaining your online presence is a big undertaking, but with big returns. Here are some free tools that can help you with your efforts. 1. LOCALiQ’s free Online Presence Grader. With LOCALiQ’s free Online Presence Grader, you can enter your website and you’ll get an overall online presence score, made up of three different scores on your website quality, social and local presence, and digital advertising performance. 2. Google search. Google yourself. See what shows up on the SERP. Hopefully your website is the first result and your Google My Business profile appears on the right. It’s likely that the rest of the results will be directory sites that have you in their database. Take a gander through them to make sure each listing is complete and accurate, and that reviews are accounted for. 3. Google’s Page Speed Insights. When you plug your website into the Page Speed Insights tool, you’ll get a score for both mobile and desktop as well as recommendations to improve page speed. 4. Google’s Mobile-Friendly Test. Simply Google “mobile friendly test” and enter your website into the search result. Hopefully you won’t get the dreaded red text… 5. Google Alerts. Set up Google Alerts so you can be notified when new results for a topic show up in Google Search—i.e. your business. 6. WordStream’s Google My Business Grader. BrightLocal’s research has found that businesses with more than 100 images in their Google My Business listing get 520% more calls, 2,717% more direction requests, and 1,065% more website clicks than the average business. This is just one of the many small tweaks you can make to your profile to get big results. WordStream’s free Google My Business Grader identifies what’s missing in your profile and exactly what you need to do to improve it. 7. WordStream’s Google and Facebook Ads Graders. Our free Google Ads Grader and Facebook Ads Grader tools perform a thorough audit of your accounts and provide a detailed report on optimizations you can make to increase the visibility of your ads, prevent wasted spend, and get more conversions. Use these strategies and tools to increase your online presence (and ultimately, your revenue). You can only exist in one place in the physical world, but with the internet, you can be in multiple places at once, places your current and potential customers are spending most of their time. Whether you’ve been around awhile or are just starting a business, having a strong online presence allows your business to get discovered by new customers, and the more touchpoints you have with your audience, the more you can build your reputation, increase brand awareness, make data-driven optimizations, and ultimately increase revenue. There were many strategies mentioned in this post for improving your online presence, so let’s recap: Get a modern website to meet consumer expectations. SEOptimze your site to show up in local searches. Build your business blog to rank for more keywords. Limit your social media accounts to what you can handle. Strive to build an audience, not attain followers. Inject emotion into your social media posts for shareability. Perform social media optimization with keyword targeting. Be consistently active and engage with followers and influencers. Create listings on Google, Bing, Yelp, Facebook, Foursquare (yes, Foursquare), and more. Fill out every listing completely and consistently to show up higher in results. Have a proactive review strategy so you can have a positive presence online. Monitor and maintain your listings to prevent unhappy customers. Use search ads to get to the top of Google. Run social media ads to have a presence in users’ feeds. Use display ads to show up on websites your audience frequents. Use retargeting ads to travel along with your interested prospects throughout the web. Run Local Service Ads to get your service-based business at the top of results. Use email marketing to stand out in your subscribers’ inboxes. Write guest posts for other sites or recruit writers for your own. Leverage the power of video to get more shares and show up on the SERP. Encourage your employees to share your content across their networks. Build your network and create mutually beneficial relationships with customers, vendors, business owners, and more. Optimize for accessibility to make your content available to more consumers. Incorporate diversity into your marketing strategies. Make use of mobile-specific marketing strategies. Meet The Author Kristen McCormick. Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in local SEO, copywriting, and conversion optimization, and she finds life to be exponentially more delightful on a bicycle. See other posts by Kristen McCormick More Articles Like This. The [Hands-Down] 50 Best Marketing Tips & Tricks We Revealed This Year—in Every Category. This is the Sparknotes of digital marketing that you need for A+ success in 2022—for PPC, copywriting, SEO, email, social, and more. The 8 Biggest Marketing Fails of All Time (With Practical Takeaways). Be prepared for more than just marketing takeaways. This one's an eye-opener. 9 Popular Email Marketing Strategies to Stop Doing ASAP (+13 to Do Instead). Just because you can still do them doesn't mean you should! Learn how to stay successful amidst the Apple iOS 15 email privacy updates. Comments. Please read our Comment Policy before commenting. Sign up for our weekly newsletter! Related Articles. The [Hands-Down] 50 Best Marketing Tips & Tricks We Revealed This Year—in Every Category The 8 Biggest Marketing Fails of All Time (With Practical Takeaways) 9 Popular Email Marketing Strategies to Stop Doing ASAP (+13 to Do Instead) The 21 Best Marketing Podcasts to Listen, Learn & Laugh in 2022
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TitleCreating a Strong Online Presence for Marketing Success
Urlhttps://ducttapemarketing.com/online-presence/
DescriptionHaving a strong online presence is a crucial component of your marketing strategy, no matter what size your business is or what industry it belongs to
Date
Organic Position6
H1Creating a Strong Online Presence for Marketing Success
H21. Your website
2. Search engine optimization
3. Social media
H3
H2WithAnchors1. Your website
2. Search engine optimization
3. Social media
BodyCreating a Strong Online Presence for Marketing Success 15 Comments < All Articles Creating a Strong Online Presence for Marketing Success By Guest Post Share It is guest post day here at Duct Tape Marketing and today’s guest is from Lucy Godwin – Enjoy!   According to Google, 97% of consumers use the web to search for local businesses – and if the vast majority of your potential customers are online, you should be, too. Having a strong online presence is a crucial component of your marketing strategy, no matter what size your business is or what industry it belongs to. An online presence is important for outbound marketing because it reinforces your brand and what you offer to your target market. Once you’ve communicated with your audience, you’ll need to have a web presence that helps portray why your product or service is so great – because that’s the next stop for the majority of your potential customers. It’s also vital for inbound marketing because quality online content will help attract customers even if they haven’t heard of your brand. So here are three of the first things you need to look at when building your online marketing efforts. 1. Your website. All businesses, no matter how small, should have a website. It can be extremely basic, but it should contain the fundamental information customers – both existing and potential – need. For example, one frustration I encounter far too often is restaurants that don’t have a website with a current menu, opening hours, location and contact information. I know I’m not alone in that if I can’t find these details, I’m less likely to visit the restaurant – but there’s no reason a business should lose potential customers over something that’s so easy to remedy and costs very little. A basic website is pretty easy to set up using an application like WordPress. WordPress is a free blogging tool and content management system that gives users the option to pay a little more for the premium version. If it’s relevant to your business, you can even add an online shop – after all, in 2013, 70 percent of consumers preferred to do their retail shopping online. If you’re not sure where to start, there’s a great guide to WordPress for small businesses on Social Media today. It’s easy to understand and runs through the factors you need to consider and the steps you need to take when setting up your small business website. If you’re starting from scratch and not sure what your website should include, survey your existing customers. Whether you send out an email asking for their input or mention it casually while making their coffee, it’s the best way to get the insight you need – people love to be involved and share their opinions. 2. Search engine optimization. Once you have a website, it’s vital that it can actually be found by search engines. After all, 89 percent of consumers use search engines to research a product, service or business before making a decision. To take advantage of this, you need to make sure to look at search engine optimization (SEO) for your website. In case you’re not completely sure what SEO means, how it works, or why it’s important, here’s a quick rundown: What: The purpose of SEO is to make it easy for search engines to find your website and list it in their ‘organic’ (as opposed to ‘paid’) results. Why: People tend to trust search engines, so websites that appear high in results pages are more likely to receive traffic. How: Using search-engine friendly methods to improve your website. Who: Everyone – anyone who has information that people want to find on the internet should be using SEO techniques. When: All the time – SEO is an ongoing process. It’s important to monitor the information on your website and make sure it’s current and correct. Search engines also love new content, which is why starting a blog can do wonders for your SEO. Where: Major search engines include Google, Yahoo and Bing. They connect people all over the world to the content they desire, from products to services to information. The Beginner’s Guide to SEO by Moz and Google’s Search Engine Optimization Starter Guide both give a fantastic overview of the basics and will help you optimize your website. 3. Social media. Social media is an important part of your online presence that improves your chances of generating additional revenue and building customer loyalty. It allows customers, potential customers and other interested parties to engage easily via a channel that plays an important role in their everyday lives. Although not every social media channel will be relevant to each business, it’s definitely worth looking into your options. For example, Facebook and Twitter will serve a purpose for almost any business – it’s a great place to post news, tips, photos and videos and ask and answer questions. In addition to Facebook and Twitter, you might find Instagram, Google+, LinkedIn, YouTube, Pinterest, Tumblr, FourSquare helpful. Make sure to research available channels and find out if they will work for you. Instagram, for example, is a photo-sharing network, so it works wonderfully for businesses selling ‘beautiful’ products such as jewelry, food or housewares. It’s important to consider your target demographic – Instagram has around 130–150 million users, over two-thirds of which are women between the ages of 18 and 35. With Instagram, you’ll also need to keep a smartphone handy to properly access your account and engage with your audience. Once you’ve decided which social media channels to use, get a clear idea of the kind of content you can share. The more compelling and engaging your material is, the more likely your followers will like, comment and share your posts. Engagement is key to promoting your brand – not only will it make you more appealing to existing customers, the more positive social activity that goes on, the higher the chance is that their friends will be exposed to your brand and intrigued by what you have to offer. When they do this, they’re engaging with your brand and their networks (friends, family, colleagues) are seeing that engagement and may be prompted to check you out for their own needs.   Author bio: Lucy Godwin lives in Wellington, New Zealand and is an outreach writer at Xero accounting software. Her role exposes her to the small business, startup and entrepreneur community, and she blogs for them about everything from marketing to cloud computing to finance. Connect with her on Twitter @LucyJaneGodwin. Free eBook 7 Steps to Scale Your Consulting Practice Without Adding OverheadThe Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND Download here < All Articles How to Generate Leads for $100 a Month Using Facebook Ads Facebook ads are an incredible way to generate exciting new leads for your business. There are nearly 2.5 billion monthly active Facebook users worldwide, meaning that you have the opportunity to reach a huge audience if you play your advertising cards right. The other benefit to the platform is the relatively low cost of advertising. […] Read More Why Storytelling Can Help Your Business’ Bottom Line When you’re thinking about how to promote your business, it can be tempting to focus solely on your products and services. After all, when you boil any business down to its most essential element it is about getting consumers to purchase the product or service that’s being offered. But how you reach the end goal […] Read More Subscribe to the Duct Tape Marketing Podcast If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive. Listen to Podcasts
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Result 8
Title7 Ways to build your online presence now | EOFire
Urlhttps://www.eofire.com/7-ways-to-build-your-online-presence/
DescriptionBuild your online presence · 1. Strategize: What are your goals, and how will you track your progress? · 2. Build a solid platform · 3. Always be optimizing and ...
Date
Organic Position7
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H2WithAnchors
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Result 9
TitleA Guide to Build Your Online Presence - Google for Small Business
Urlhttps://smallbusiness.withgoogle.com/intl/en_uk/online-presence-guide/
DescriptionWe've created an easy guide to get your business online. Discover how to show up on Google, create or improve your website, reach customers and more
Date
Organic Position8
H1Build your online presence in just a few steps
H2Stand out on Search and Maps
Build your presence with a website
Optimise your website
40%
Build customer relationships
38
Reach new customers
Work with anyone, from anywhere
Download a PDF summary of the steps in this guide
Keep improving with Google resources and tools
H3Click on your business type to get started:
Looks like {[emeaGmbGuide.name]} doesn’t have a Business Profile yet
Looks like you haven’t claimed the Business Profile for {[emeaGmbGuide.name]} yet
You’ve claimed the profile for {[emeaGmbGuide.name]}. Now make it even better
Get started with a website builder tool
Upgrade your website
Get a custom web address
Google Ads
Smart Shopping campaigns
H2WithAnchorsStand out on Search and Maps
Build your presence with a website
Optimise your website
40%
Build customer relationships
38
Reach new customers
Work with anyone, from anywhere
Download a PDF summary of the steps in this guide
Keep improving with Google resources and tools
BodyBuild your online presence in just a few steps We’re here to help your business stand out online. Follow our simple guide and discover how to:. Show up on GoogleCreate or improve your websiteReach more customers and build loyaltyWork effectively from anywhere Click on your business type to get started:. I have a local business without a website A physical store, café, dentist, plumber, etc. I have a local business with a website A physical store, café, plumber, etc. with a website I have an online-only business An ecommerce retailer, virtual consultant, etc. I'm not sure Let's continue Please wait while we gather your results. Return Stand out on Search and Maps . Looks like {[emeaGmbGuide.name]} doesn’t have a Business Profile yet. Looks like you haven’t claimed the Business Profile for {[emeaGmbGuide.name]} yet. You’ve claimed the profile for {[emeaGmbGuide.name]}. Now make it even better. Control how your business appears on Google Search and Maps and engage with customers with your free Business Profile. Keep your contact info and hours up-to-date Respond to customer reviews Share updates, add a menu, enable in-person or virtual bookings, and show what products you offer Create your free Business Profile on Google and make sure you show up on Search and Maps. Create your free Business Profile on Google and make sure you show up on Search and Maps. Attract more customers on Google Search and Maps by updating your Business Profile regularly. Create my profile Create my profile Claim my profile Update my profile Interested in tips to make your profile even better? Interested in tips to make your profile even better? Learn how to get the most out of your Business Profile. Learn how to get the most out of your Business Profile. Learn how to get the most out of your Business Profile. Learn how to get the most out of your Business Profile. Your profile is verified. You haven’t claimed your profile You don’t have a profile on Google Guitar shops near me Your image goes here Chicago Music Exchange {[emeaGmbGuide.name]} 4.8 {[emeaGmbGuide.rating|number:1]} Follow CALL DIRECTIONS MESSAGE WEBSITE {[emeaGmbGuide.address]} Your Address Goes Here City, State 00500 Open Closed · Opens at Open until Open 24 hours {[emeaGmbGuide.formatedHours]} See how you look on Google {[item.structured_formatting.main_text]}. {[item.structured_formatting.secondary_text]} No match? Continue with "{[selectionCtrl.businessNameInput]}". Download a PDF summary of the steps in this guide. Download guide Build your presence with a website . Optimise your website . Create a website to showcase your products and services, share your story, and sell products with ecommerce tools. (Already have a website? Check out our tips to improve it.) Make sure you’re providing the best experience for your customers by checking your website speed. If you’re not already selling online, consider adding ecommerce and accepting payments on your site. (Don’t have a website? Get started here.) Boost your mobile site experience with Test My Site. Test your site speed and get custom tips on how to make it faster. Then learn how you can deliver a seamless and personalized experience to your customers. Test my site Improve your retail site with Grow My Store. See how your online store scores compared to your industry and get tailored recommendations on how to improve your shopping experience Get my free report Discover the basics of SEO. Learn about Search Engine Optimisation (SEO) and ways to improve your website’s performance in search engines. Learn more 1 2 3 Get started with a website builder tool. Upgrade your website. Website builders make it easier for non-technical people to build websites. Some even support the ability to sell products online. Get started with one of our partners. If you’re not already selling products online, these partners can help you add ecommerce functionality to your existing website, or even create a brand new website. Bring your business online. Shopify is an all-in-one commerce platform to start, run, and grow your business. With Shopify, your business is always open. Learn more Simplify your website creation. Building your dream site shouldn’t be difficult. With our easy-to-use drag-and-drop tool, you don’t need to rely on anyone’s expertise. Design your website, your way. Learn more Create your professional website. Wix.com is a platform that allows everyone to easily create a website Learn more 1 2 3 Get a custom web address. Choose a website address like www.example-business.com, that is short, memorable, and easy to spell. Check if your website address (also called a domain name) is available from Google Domains. Check if your desired website domain is available. 40%. of people who find local information online look at a business website 1. Build customer relationships . See how to use video, email, and social media to engage with customers directly, keep them informed, and build loyalty. Learn how to promote your business with YouTube. Connect with customers with compelling videos about your business. Learn more Discover how to connect with email marketing. Get the word out about new offerings, sales, and more. Learn more See how to get noticed with social media. Learn the basics and how to take advantage of social media. Learn more 1 2 3 38. Minutes / day the average online adult in the UK watches 38 minutes of YouTube per day 2. Download a PDF summary of the steps in this guide. Download guide Reach new customers . Get in front of customers when they’re searching for products or services like yours by advertising on Google Search and Maps. Set a monthly budget that works for you and never go over it. Google Ads. Drive website visits, phone calls, or store visits, and only pay for results, like when users click on your ad. Learn more Talk to a Google Ads specialist,   0800 026 1712 Mon-Fri, 9am-6pm Learn the fundamentals. Know the basics of online marketing Get the basics on online search ads cakes near me Ad • example-business.com Annie’s Online Bakery Sweet treats delivered to your doorstep. Smart Shopping campaigns. Put your products in front of shoppers who are looking for what you offer on Google, and only pay when they click.3 Learn more Get started with one of our partners. Using Smart Shopping campaigns with Shopify Using Smart Shopping campaigns with WooCommerce trainers Shop on Google   Flyaway Trainers £78.00 Super shoes By CSS                     Work with anyone, from anywhere. Google Workspace is a collection of work applications, like email, video conferencing, calendar, chat, documents, file storage, and more. These apps make it easier to create, collaborate, and get things done – no matter where you’re working from. Get a custom, professional email address like [email protected]‑company.com with Gmail. Enjoy easy, secure video conferencing with Google Meet. Collaborate on documents, spreadsheets, and presentations. Plans start as low as £4.14 per user per month.Try it out for 14 days for free. Start my free trial Learn more Want to see how easy it is to work from anywhere? See how you can work remotely with Google Workspace. Download a PDF summary of the steps in this guide. Download guide Keep improving with Google resources and tools. Google Analytics. Understand what works for your website and measure what matters to reach your business goals. Sign up Market Finder. Start selling to customers across the U.S and around the world to expand your business to new markets. Reach new markets Google Pay. Give your customers a simpler, faster and more convenient way to pay. Simplify checkout 1. Google Consumer Barometer. 2. comScore Video Metrix Multi-Platform UK; Jan-Dec 2019; Demographic Profile report; desktop, smartphone and tablet only. 3. In Europe, Smart Shopping campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted in to. Was this page helpful? Yes No Thank you for your feedback.
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Result 10
TitleThe First Steps to Take When Creating an Online Presence for Your Company | Inc.com
Urlhttps://www.inc.com/peter-roesler/the-first-steps-to-take-when-creating-an-online-presence-for-your-company.html
DescriptionBuild a well-rounded online presence for your business with these easy starting points
Date17 Mar 2021
Organic Position9
H1The First Steps to Take When Creating an Online Presence for Your Company
H2Develop an Effective Process for Content Creation
Pay Attention to SEO as Part of Your Website Design
Use Video Tools
Create Facebook Business Pages
Create a Simple Brand Identity
H3Build a well-rounded online presence for your business with these easy starting points
H2WithAnchorsDevelop an Effective Process for Content Creation
Pay Attention to SEO as Part of Your Website Design
Use Video Tools
Create Facebook Business Pages
Create a Simple Brand Identity
BodyThe First Steps to Take When Creating an Online Presence for Your CompanyBuild a well-rounded online presence for your business with these easy starting points.ShapeBy Peter Roesler, President, Small Business [email protected]_SEOGetty ImagesThe online presence for your small business includes your social media profiles, your website, and even video. Each business's presence may seem slightly different; however, developing the presence is something that requires time and planning.After several years in the world of online marketing, I have discovered firsthand how important developing a well-rounded presence is. Here are a few steps that'll help build a strong online presence if you're starting from scratch. Develop an Effective Process for Content Creation. Content marketing is not a one-time, single, or one-off marketing task. It is necessary to produce new content posts continually, and use all types of media to make a difference. This means it is necessary to create a process or content calendar to remain on track at all times. While developing this process can take some time, it is worth it in the long run.Pay Attention to SEO as Part of Your Website Design. Your web design is not just about creating a nice-looking home for your business online. You also need to bring customers to you in SERPs (search engine results pages). You can implement SEO (search engine optimization) tactics in your website design to make a real difference in how visible your site is.Use Video Tools. Remember, your online presence is not just about having social media pages and a website. You can also communicate with team members, partners, and clients through video. Today, video is an invaluable tool that allows you to get your message "out there" in a highly engaging way. After social distancing took hold because of the global pandemic, video has become a more used and effective way to connect with others in the absence of in-person communication.Create Facebook Business Pages. Besides the official business website, Facebook pages are one of the most important online entities your business uses to reach your audience. If you have recently opened your business or if you haven't yet set up a Facebook page for your business, now is the time to take action and do so. With this presence online, you can reach people where they spend time.Create a Simple Brand Identity. It does not matter if you are creating a website or designing some other marketing materials for your business, you should create a brand identity that your customers can recognize across all the platforms. This is something that is essential. As a small business, you need to compete with the big guys, which means creating a simple brand identity that will help you stand out from the crowd.Mar 17, 2021Sponsored Business Content
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Result 11
TitleHow To Build An Online Presence From Scratch
Urlhttps://www.omnikick.com/build-online-presence-scratch/
DescriptionBuilding a web presence don't have to be hard. This article will show how to build an audience for your personal or business brand that creates opportunities for you
Date
Organic Position10
H1OmniKick Blog
H2How To Build An Online Presence From Scratch
The Wrong Mentality To Building An Online Presence
What Do You Want To Achieve With Your Online Presence
Build A Rock-Solid Platform
Write For The Web
Show Up Everywhere
Provide Value On A Consistent Basis
#1 OmniChannel Marketing Automation Platform for Enterprise, Agency & SMBs
H3
H2WithAnchorsHow To Build An Online Presence From Scratch
The Wrong Mentality To Building An Online Presence
What Do You Want To Achieve With Your Online Presence
Build A Rock-Solid Platform
Write For The Web
Show Up Everywhere
Provide Value On A Consistent Basis
#1 OmniChannel Marketing Automation Platform for Enterprise, Agency & SMBs
BodyOmniKick BlogShow AllEcommerce MarketingEmail MarketingGrowth Marketinginfluencer marketingLead GenerationList BuildingProduct UpdatesPush Notifications Marketing How To Build An Online Presence From Scratch. Building an online presence has never been easier as it is right now.Anyone can do it.In fact, anyone who wants success online should do it.Why should you create an online presence?It’s about creating a VOICE for yourself in the sea of billions of voices online.It separates you from others no matter what you do.It presents you with life changing opportunities.I’ve achieved a few things as a result of building my online presence.I’m not there yet, but I’m building it up.I could spend my day gaming, or wasting my time on little things that have no value. That wouldn’t have given me much opportunity. In fact, it would give me zero chance.But when I started building an online presence, I experience growth.My consulting services started growing (and it’s still growing).Let’s say that you’re an employee with a decent-paying job.Building your online presence means you don’t have to start all the way from the bottom when you start job hunting again.Free PDF Download:  Get access to the free checklist that will show you how to build an audience for your personal or business brand that creates opportunities for you.Through your presence online, you would have built some really nice connections that will provide you with countless opportunities beyond your imagination.Or let’s say you’re a brick-and-mortar store. You’ll still need an online presence to stand out in a significant way.SourceThe Wrong Mentality To Building An Online Presence. A lot of people have failed trying to build an online presence.They didn’t fail because they couldn’t do it.Most people who really tried failed because they have the wrong mentality.They think “If I build it, they will come.”If it’s just that easy, almost everyone would be successful building their presence online, and we would all be living our dreams.If it’s that easy, many business owners will be very successful.The phrase “If I build it, they will come” has become very popular since Kevin Costner’s character hears it from a mysterious voice in the movie “Field Of Dreams.”That line may have worked for Kevin Costner’s character in Field of Dreams, but such advice can prove disastrous for a business owner, or someone who’s trying to build a presence online.As you know, Google has a wide range of amazing products the world can’t wait to use every day.But reports suggest that the company is likely spending up to $1 billion per year advertising its products.Google could have sat back and wait for people to come despite the incredible products and services it offers.Just last year, reports say that Apple spent $1.8 billion on advertising. That was a 50% increase over the year before.My point isn’t that you have to spend money on advertising to build your online presence.The point is that you can’t wait for people to come to you. You’ve got to go to them somehow.What Do You Want To Achieve With Your Online Presence. You should have a goal in mind when you start building your online presence.There should be something pushing you to the limits.Something that keeps you up at night.Something you can’t wait to have.Except you are doing this as a hobby, you should have a goal.My goal was to create more awareness for my services, and it’s been working very well.For a company like HubSpot, their goal is to generate sales for their marketing software.For a blogger like Jeff Goins, he uses his online presence to promote his books and online course.Build A Rock-Solid Platform. First, what’s a platform?“A platform is where you build your voice.”Your own website is the best platform.Don’t build on a rented land.Instead, build on your own land.Some people build their platforms on rented lands, and they lost when the land crumbled.For example, people who built their platforms on Myspace have to start all over again when the once biggest social site failed.The same can be said of platforms such as Blogger.com, Typepad, and Digg.Today most rented lands are Facebook, Twitter, Instagram, Pinterest, and YouTube.No one can predict the future. These big social sites could again crumble because we live in a fast-changing world.For example, the Facebook organic reach has been declining in the past few years that it’s now almost zero.You now have to pay before your Facebook fans see your posts.Even the Facebook marketing expert, Jon Loomer isn’t putting all his eggs in the Facebook basket.Currently, Jon receives traffic from a variety of sources.Here’s is the breakdown of his traffic referrals for a three-month period:Organic Search: 62.17%Facebook: 12.19%Direct: 10.80%Email: 5.74%Other Website Referrals: 5.52%Twitter: 1.34%Other Social: 1.16%Campaigns: 1.08%Facebook, his 2nd biggest traffic driver, only sends 12% of his total traffic.And while organic search makes up 62% of his traffic, he’s actively working hard to bring it down.Here’s what he has to say about this:“As you can see, Organic Search is by far my biggest traffic driver. Of course, Google makes up almost all of that number.While such a high percentage makes me nervous, this is actually down from being over 80% not long ago. And actually, the most recent 30 day period has organic search just under 60%.”—Jon LoomerThe point here is that your online presence should never rely on one traffic source. It shouldn’t depend on the success of just one thing.When you let others dictates the future of your online presence, it means that it’s not rock solid.Getting your own domain name which costs less than $15 and hosting it with a web host which costs less than $4 per month should put you on the safe side.With your own website, you have 100% freedom to do whatever you like as long as you are not breaking any government rules.But when you build your platform on a rented property, there are limits to what you can do.For example, you may not be allowed to even monetize your platform like putting affiliate links on it.You also don’t control what shows up within or beside your content.When you build on Facebook, for example, they could be displaying ads of a direct competitor. That steals valuable attention and fans from you.But with your own website, such thing would never happen. You have the freedom to design your website as you like and put whatever you like around it.With this point, note that I’m not saying that platforms such as YouTube, Facebook and Twitter are useless.These platforms are indispensable, and you’ll need them in your quest to building a solid web presence. They are not just the place you should call your web home.You can have a better home, and that is your own website which wouldn’t cost you more than $100 to set-up.Write For The Web. The web is a different place.People read differently online than they do when they read print materials.Web users typically scan for information.In a study of online reading behavior, Jakob Nielsen found that “on the average webpage, users have time to read at most 28% of the words during an average visit; 20% is more likely.”The following chart shows the maximum amount of text users could read during an average visit to pages with different word counts:People come to your website with a specific goal in mind. It could be to learn something important on the topic you write on your site.Therefore, when writing contents for your site, keep that users’ goal in mind.Your first paragraphs should quickly tell them if they will find what they are looking for on your page.If it doesn’t look like they’ll be getting what they came for on your site within a few seconds, they’ll leave.So writing for the web means getting straight to the point.If your first paragraphs are filled with ramblings and information that matter less to web readers, they’ll be unconvinced to continue reading your web page.Here are the tips I keep in mind when writing for the web:Use the words your users use. By using keywords that your users use, it immediately tells them that your content is relevant to their needs.Chunk your content. Make your content scannable by breaking it down into several sub-headings.Front-load the important information. The most important and exciting point of your content should always appear first. This strategy is very common in journalism, but it also works when writing for the web.Use pronouns. Address the reader by using the word “you.” It tells them you’re talking to them. It makes your content looks like a discussion between close friends at a coffee joint.Use active voice. Active voice adds a lot of power to your content. Passive voice weakens your message. Which is better between “I will clean the house every Saturday” (active) and “The house will be cleaned by me every Saturday” (passive)?Use short sentences and paragraphs. Short paragraphs are more fun to read than long paragraphs. Long paragraphs are boring and annoying. There’s no place to pause or rest between long paragraphs.Use bullets and numbered lists. See what I’m doing? I’m using a bullet list here. It’s easy to quickly get the points out of a bullet list. In other words, bullet and numbered lists are scannable.Use clear headlines. Your headlines should tell readers what to expect from your article, and should be written in simple words. Don’t use the word “colossal” when “huge” will do.Use images, diagrams, or multimedia to visually represent ideas in the content. Various studies show that web readers like videos and images.Use white space. A white space and background are very important because they promote readability on the web. Lots of white space give the eyes enough places to rest.Show Up Everywhere. Here’s the reason why many people who want to build a presence online won’t succeed:They are not willing to do what it takes which is showing up everywhere their target readers hang out online.People like Gary Vaynerchuk, Neil Patel, and Larry Kim are everywhere on the web.No wonder they’ve been able to build successful businesses on the web.Their secret is not a secret at all.It’s purely hard work.The problem is that not everyone is willing to work that hard.Showing up everywhere may look like spreading yourself too thin, but big and extraordinary rewards require great effort. That’s what makes the difference in today’s competitive world.You need more than one traffic source to make your name really stick with web readers.When a web user lands on your website through organic search, that same person is active on other channels too.So assuming that a user comes to your website and leave, and go to Facebook where they see a competitor of yours, they may decide to go with that competitor.But when a web user comes across you Facebook, Twitter, YouTube, Instagram, and your website, your name and brand will stick in their minds. You’ll win their hearts, and they are yours for life.Provide Value On A Consistent Basis. Value is what sells online.Delivering consistent value is one of the simplest, yet most under-utilized ways to build trust and loyalty in your audience.Being consistent with creating valuable content that serves your audience takes a lot of planning, researching, listening – and above all, it takes time.It requires that you make sacrifices and that you stretch yourself – challenge yourself to do things that, yesterday, you might have not even thought were possible.No wonder people don’t just do it.For a content to be considered valuable, first, it needs to be original.There’s a time when Ezinearticles used to be in the top Google rankings.Well, you don’t see them anymore, and that isn’t an accident.Their contents contained a lot of low-quality and rehashed information that add no value to the lives of web users.Mahalo is another big site that suffered because of this.To build a great online presence, your content must be extremely unique.Your content should also be engaging and thought-provoking to be considered valuable.Does it leave readers with questions?This doesn’t mean to have an incomplete post, but rather to include questions that make readers reflect on how they can implement the knowledge you provided.Does it tell real stories?People love reading stories.Writing your personal stories is one of the quickest ways to make people love you.Building an online presence from scratch don’t have to be hard.Here are the things you have to do:Get the right mentalitySet your goalsCreate a rock-solid platformLearn how to write for the webShow up everywhereProvide value on a consistent basisFree PDF Download:  Get access to the free checklist that will show you how to build an audience for your personal or business brand that creates opportunities for you.Thank you for reading, and please share this article with your friends on social media.Related articles: how to grow your ecommerce store, online marketing resources, growth hacking strategies, how to compete with big companies ABOUT THE AUTHOR. Sayed ShahnurProfessional digital marketer and tech geek. Love to write on CRO, SEO and online marketing techniques. R & D associate @Mountnow#1 OmniChannel Marketing Automation Platform for Enterprise, Agency & SMBs.Omnikck infuses the customer experience with limitless relevance, personalization, and value — and you can set it up in minutes. Never forget that our 5 star support team is at your disposal 24/7. Get Shopify Lifetime DealAcquireRetainGrow This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Reject Read More
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Result 12
Title6 ways to strengthen your online presence to benefit your business
Urlhttps://www.experian.co.uk/blogs/latest-thinking/small-business/6-benefits-to-an-online-presence/
DescriptionBeing able to adapt and make the most of the opportunities presented by the changing digital world has already seen many small businesses not only survive, but thrive. The good news is that now, more than ever, there are a multitude of low-cost, accessible ways to do that, with the potential for a great return on investment
Date
Organic Position11
H16 ways to strengthen your online presence to benefit your business
H2Digital living: a new reality
What is an online presence?
6 ways to build your business online presence
An optimistic return
H3Experian B2B Prospector. Marketing data lists and services to help your business grow
H2WithAnchorsDigital living: a new reality
What is an online presence?
6 ways to build your business online presence
An optimistic return
Body6 ways to strengthen your online presence to benefit your business Oct 2021 | Small Business | Marketing, Multi-Channel Marketing Share By Posted by Experian Digital living: a new reality. For the past 20 years, having an online presence has been a vital element of promoting your business and connecting with customers. Yet the Covid-19 pandemic has propelled the need for having an online presence further up every business owner’s priority list, as the world transforms and adapts to a hybrid way of living, working and shopping. Having an online presence is more essential than ever when it comes to building your brand, increasing your credibility and managing your reputation. If you’re not active online, sharing customer reviews and engaging with your audience on social media, you’re severely restricting how your new business prospects can learn about what you can offer. Regardless of which sector you operate in, adapting your marketing strategy to combine both online and offline can help you to seize the opportunities presented by the ever-changing digital world. What is an online presence? 6 ways to build your business online presence Optimise your website for search engines and mobile Develop your content marketing strategy Use video as part of your online presence strategy Build a community – focus on brand purpose Increase your credibility – keep your online reviews up to date Measure return on investment (ROI) by setting clear objective An optimistic return What is an online presence? A businesses online presence can be defined by how easy it is to find the business when searching for relevant keywords online, or how many virtual ‘touchpoints’ a customer can interact with when wanting to find out more about your brand, products and services. If you have a good online presence, then you’ll be very visible on the internet and social media, making you far more ‘discoverable’ to potential new clients. At its most basic format, having a website and ensuring you’re active on relevant social media platforms are both key. Similarly, creating a Google Business Listing can quickly display your contact information and encourage people to head to your website when searching online. Beyond this, you can also use online tools to create digital spaces. This can boost virtual connections with your customers, and even help to facilitate online service delivery. Platforms such as Zoom, WhatsApp, YouTube or TikTok can all be used, as long as they’re relevant to your target audience and the nature of your business. During Covid-19, this became especially important for many businesses, who couldn’t rely on the ‘physical space’ to find and retain new customers. Owners of companies quickly adapted to build new revenue streams, as fitness studios ran their classes online and restaurants switched to home delivery via social media. Even estate agents harnessed video platforms to take house hunters on virtual home tours, resulting in a 600% rise in 360 degree virtual home tour technology use between 2019 and 2021. By 2025, Experian Economics predicts that online sales will have reached levels not previously expected until 2035 – a full decade of digital acceleration which will have a lasting impact on our economy. Those that didn’t adapt, suffered. Global retail giant Primark lost £1.1 billion in sales over the UK’s winter lockdown period. Historically the brand has made a stance against selling its goods online and has no e-commerce contingency in place, though is very active with its audience on social media. With physical shops now open, the store expects to make its profits back quickly – but for a smaller business with less infrastructure to fall back on, this scale of loss would be crippling. As lockdown restrictions have ended in the UK, now’s the time for businesses to build on the technology investments they’ve made out of necessity to sustain and grow their longer-term futures. For many retailers, that will mean offering customers a choice of ways to browse, buy and return products, and connect and communicate with the brand – merging e-commerce, mobile commerce and social channels, potentially alongside a physical store experience. Here’s six ways to help increase your online presence. Experian B2B Prospector. Marketing data lists and services to help your business grow. Find out more 6 ways to build your business online presence. 1. Optimise your website for search engines and mobile “81% of people search online for a product or service.” While most businesses understand the importance of having a website, it’s vital to make sure it’s optimised to make it as visible as possible on search engines. When you’re writing your website copy or listing products, use relevant keywords that customers might be using to find a business like yours. Also, create a Google Business Listings page and fill in every information field as accurately as possible – phone number, address, website, location on maps, images and reviews. This can showcase your legitimacy and boost your chances of customers seeing, and clicking through to your website. Make sure your website is optimised for mobile. More and more people are using their smartphones to complete everyday activities, including mobile searches and mobile payments. It’s essential for user experience, but as people increasingly search for products and services on smartphones, rather than desktops, it’s also key to make sure potential customers can find you. Visit Google’s Mobile Friendly Test page to see how your current website performs. Source: https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/ 2. Develop your content marketing strategy “Most B2B buyers consume branded content through a business’s website and consume 13 pieces of branded content a month.” Content is a great way for any business to boost its online profile, interact with customers and build trust. ‘Content’ can mean creating lots of engaging assets including blogs, videos, whitepapers or social media posts. By hosting them on a series of digital channels, each one also highly boosts your chances of being discovered online. The type of content and where you post it will be unique to your business and audience. It must share your brand’s story and purpose, or clearly communicate the benefits and value of your business. This could also be a way to monetise your expertise and enhance your core product or service offering, as many businesses have done during lockdown. If you’re a B2B business, remember that 65% of B2B buyers see your website as one of the most important content channels. Use the insights provided by your website and social media analytics to keep track of how your content is performing so you can make sure it’s tailored to your audiences. Source: https://www.elisedopson.co.uk/blog/b2b-content-marketing-statistics/ 3. Use video as part of your online presence strategy “86% of businesses use video as a marketing tool in 2021.” Video marketing has been quickly growing in prominence over the past five years, with more and more marketers across all industries using the tool. During Covid-19 this became important for lots of businesses as a way to engage with their customers despite physical restrictions. A Semrush survey in 2020 showed that 41% said video was their most efficient content marketing tool, while 61% praised repurposing old content. If you’re just starting out with video, consider turning a dormant blog post into a video, or showcase the benefits or features of some of your products in a new and engaging way. Source: https://www.wyzowl.com/video-marketing-statistics/ 4. Build a community – focus on brand purpose “78% of consumers want brands to use social (media) to help people connect with each other.” Now is the time to make sure your brand values shine through. Sharing a clear, consistent and compelling brand story across your content and the online channels you use is vital, with social media being a key platform. The trick is to focus on the channels best suited to your customer. For B2B customers, that could mean prioritising LinkedIn or Twitter for example, while for others, it could mean exploring newer platforms like TikTok. As lockdown has shown, it’s possible to create strong relationships with your customers online, so find new ways to invite them into your virtual world. Source: https://sproutsocial.com/insights/data/social-media-connection/ 5. Increase your credibility – keep your online reviews up to date “ 93% of consumers used the internet to find a local business in 2020, while 87% said that they read online reviews before making a purchase.” Word of mouth has always been one of the best ways to attract customers. Online reviews can utilise this technique for the digital age. For businesses, it can also be a quick and cost-effective way to boost your online presence. Featuring reviews on your website, as well as encouraging your customers to review you on Google and social media like Facebook, is a great way to develop trust in your brand. Source: https://www.brightlocal.com/research/local-consumer-review-survey/ 6. Measure return on investment (ROI) by setting clear objectives When you’ve been using a range of online marketing channels, take the time to measure the effectiveness and ROI to develop a strategy that works for your brand. Online can be cost-effective in several ways. While some platforms require a cost investment, such as social ads or working with external experts to create videos, there are a number of free and low-cost tools available. E-commerce and email marketing platforms can sell your products and services, while developing your website and social media can boost SEO. Creating virtual spaces and connections will build brand trust, and video conferencing tools like Zoom could all add value to your online activities. Many of these digital tools will be able to provide data and analytics to help you understand your customers, their behaviour and preferences, and how they experience your business at every stage of the customer journey. Alongside this, you can define which online approaches work best for your business, enabling you to target budgets and resources in a much more focused way. One of the biggest benefits of doing anything online is the vast amount of data you’ll be able to source. This can help you to understand your customers better, streamlining your service delivery and creating targeted and efficient marketing campaigns. You can also add to your customer data using services like Experian B2B Prospector to create B2B marketing lists that will allow you to reach the inboxes of those most likely to buy from you. An optimistic return. The Covid-19 pandemic has accelerated the digital and cultural transformation that was already soaring through the business world, leading to new opportunities in 2021 and beyond. Despite the many economic challenges brought on throughout the pandemic, there are now vast opportunities for resilient, innovative, entrepreneurial businesses to survive and thrive. By reaching more customers, analysing your data and opening up new revenue streams, building and managing your online presence will be key to harnessing this unique opportunity for growth. The good news is that now, more than ever, there are a multitude of low-cost, accessible ways to do that, with the potential for a great return on investment.   Experian B2B ProspectorMarketing data lists and services to help your business grow Find out more Get in touch. Leave us your contact details and someone will be in touch with you shortly Talk to us > You may find interesting. The Power of Experian’s Bureau: How a greater depth of data can enhance your portfolio October 2021   |   Credit Decisions Why crisis response planning is good for your business and its people January 2022   |   Fraud Prevention Share Share on Facebook Share on Twitter Share on LinkedIn Copy Link Copied to clipboard Experian Global Sites × Argentina Australia Austria Belgium Brazil Bulgaria Canada Chile China Czech Republic Denmark Finland France Germany Greece Hong Kong India Ireland Italy Japan Malaysia Mexico Morocco Netherlands New Zealand Norway Poland Russia Singapore South Africa South Korea Spain Sweden Switzerland Thailand Taiwan Turkey UAE United Kingdom United States Vietnam Close
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Result 13
TitleFrom Unnoticed to Unstoppable: The 10 Step Guide to Building an Irresistible Online Presence - YourChicGeek
Urlhttps://yourchicgeek.com/small-business-web-presence/
DescriptionAre you ready to extend your online reach? Here is a 10 step guide to launching a powerful small business web presence..
Date
Organic Position12
H1From Unnoticed to Unstoppable: The 10 Step Guide to Building an Irresistible Online Presence
H2What is an Online Presence?
H3Why Building a Small Business Web Presence Matters
How to Create a Web Presence For Your Small Business
H2WithAnchorsWhat is an Online Presence?
BodyFrom Unnoticed to Unstoppable: The 10 Step Guide to Building an Irresistible Online Presence You’re a new small business owner that wants to build a brand and web presence on the internet -- but you’re overwhelmed with all of the information that’s scattered across sites online. I get it!That’s why I’ve decided to create this practical guide that covers the basics that you will need to get started with building an impactful digital presence for your small business that makes it easy for customers to find you + access information about your business.  What is an Online Presence?An online presence is essentially made up of all of the platforms + brand that you establish online (ie., via a website, blog, or social media networks)These platforms are used to help you get your business out there to the marketplace and make your business more accessible to customers via the web.[Tweet "In this digital age, it is ABSOLUTELY essential to have an online presence"] Why Building a Small Business Web Presence Matters. Well for starters, 85% of consumers (aka your clients and prospects) are online looking for products and services that you offer.So there’s no better time like the present to establish a “Digi Home” for your business as quoted by one of my favorite bloggers and entrepreneurs, Nikki Elledge Brown.Oh and here are some additional interesting stats that you should consider: The 2012 Digital Influence Index Shows Internet as Leading Influence in Consumer Purchasing Choices (Fleishman-Hillard)89 percent of consumers use search engines for purchase decisions (Fleishman-Hillard)94% of smartphone owners look for local information on their phone (Televox)79 percent of consumers said they Like or follow brands on social networks to get more information about the company and its products and service (Fleishman-Hillard) A Little Bit of My BackstoryI got started with building a digi presence about 2 years ago...and man was I like a fish out of water.Like many of you new to the online world, I was overwhelmed, frustrated and confused with trying to establish a home on the web.I won’t lie...This process was pretty painful and VERY expensive.I spent a lotttt of money on stuff that (frankly I didn’t need) and on programs that didn’t deliver on their promises, worthless tech tools and etc.,  The short of the story is this:  It took me two years to really understand how all of this stuff works.But here’s the thing:Everything that I’ve experienced has been worthwhile.  It has brought me to a place where I can share information with you all that will help you easily get  your small business setup online -- faster than I was able to. How to Create a Web Presence For Your Small Business. 1.  Establish clear goals for getting setup online.Before you start setting up shop online you will need to establish some clear goals for your business.    You will need to make sure that your online activity aligns with your business goals.  Some of the things that you should consider include:Who are you targeting and serving.What are you offering?What communication channels + platforms will you use to attract target customers and prospects to your business via the web?2.   Purchase a memorable domain.This is one of the first steps that you need to take to get things rolling with building a digital home for your business.You ever hear someone say to you, “check me out on the web at “theirsitename.com”? Welp, this is exactly what a domain is.  It’s the name that points to their site. The domain name that you use for your website or blog address, should be easy to remember.It should also be unique to your business, short and easy to spell.  Namecheap has a free domain name checker that you can use to search for available domain names for your biz.3.  Setup a Website or Blog. Setting up a website or blog is a super essential requirement for creating an impactful online presence for your small business.  A website is a 24/7 shop that showcases your products or services to the world. It is one of the best investments that you can make in your small biz that will make your business accessible online to customers.One of the most popular platforms that you can use to easily create a website for your small biz is WordPress.If you’re not tech savvy, Squarespace is an additional platform available that you can use to create a professional looking website on the cheap as well. If you're not too tech savvy and want to learn how to setup a blog and create content for it like a CHAMP, the WordPress Website in a Weekend course via the Blazing Branding Academy will help.Blog Theme from Creative MarketA blog is an additional digital platform that you can use to showcase your services and get your business in front of more people online.  In fact, more people are using blogs to establish a business presence via the web.  Blogs can be started in a matter of minutes and offer an easy way to communicate with the audience that you want to reach.The biggest thing that you need to remember when starting your blog is to keep your blog content fresh and updated regularly.Here again, WordPress is the most popular blogging platform used by the pros. Orleander WordPress Theme4.  Sign up for a Web Hosting Account. A web hosting provider is the company that you will use to host your website or blog -- and make it accessible to the world online. Two of my favorite and reliable web hosting providers are Hostgator and Siteground.5.  Invest in a professional Theme for your blog or website.  . Design matters peeps!  I cannot stress this enough.Think about it this way, when you visit a site that looks a tad bit sketchy what do you do?  Probably navigate away from the site right…Fortunately for you, sites like Themeforest and Creative Market have themes that you can purchase to setup a digi home for your small biz on the cheap.Creative Market Theme for WordPress6.  Create a memorable brand statement and message.  . Your brand statement should identify who you serve and what you help them do.  Your brands message is essential in the online marketplace.  A core message will helps your prospects identify with you and if they are in the right place once they land on your website or blog.  Twitter is an excellent resource that you can use to look at examples of brand statements from different brands in your industry and also get ideas on how to craft a brand statement and message for your small business.7.  Use social media platforms to reach more prospects + get the message out  about your business.Social media is a POWERFUL communications channel for getting your business in front of more prospects and customers via the web easily and at a fraction of the cost of traditional marketing and advertisement services.Online presence YourChicGeekTwitter and Facebook are the two of the main social media platforms that I am using to promote this brand.  If you’re just starting out, you should consider the following:  Which platform has the greatest percentage of your ideal audience active on thereWhat kind of content you will need to create to attract them to your business/brandAre there tools available that you can use to manage the social media account easier?8.  Get a professional photo/headshot taken.Add it to your site, blog, social media profiles, email signature and etc.,. I didn’t realize how BIG of a difference this can make but it does.  A professional photo makes for a positive impression online and inspires trust from the folks that come across your biz via the web.If you can’t afford to hire a professional photographer don’t worry.  Smartphone apps like Camera Zoom FX for Android smartphones and Camera+ for iPhones will help you take great photos on a budget.  I used my iPhone to take the pic below.9.  Promote content from your blog or site to your social media accounts regularly.  . To build your audience, it’s great to get in the habit of posting content to your social media accounts.  Posting content will attract new visitors to your business and will keep your fans engaged.  To save time, use Buffer and Hootsuite to pre-schedule + automate content so that you don’t have to manually go back and forth between accounts posting content.10. Create share worthy content.  . Let’s face it… content is king.Writing great content, then marketing it online is one of the best ways to attract the right people to you.  The key is to write posts that speak to your target audience, solves a problem for them and compels them to take action.Quick Recap of What We’ve Covered + Your Action Plan. Okay so here is a quick rundown and action plan for you to follow to build a presence online for your small biz:Establish clear goals for setting up shop onlinePurchase a memorable domainSetup a blog or websiteSign up for a Web Hosting AccountInvest in a professional theme (aka template) for your digital homeCreate a memorable brand statement and message.Setup accounts on social media platformsGet a professional photo takenCreate share worthy blog posts (not me too content)Publish your content to your social media accounts regularly Start Up Like a #CHAMP online w/this FREE Execution Plan + Checklist by @yourchicgeek Click to Tweet Alrighty...over to you good people.  What are you doing to build an online presence for your small business? Leave your comments below or drop me a line on Twitter to let me know what’s working for you.  As they say, sharing is caring.BONUS GUIDE: Want a WORKBOOK that you can use track your online progress? Enter your name and email address below to download my FREE 10 Step Blueprint and Workbook to creating a POWERFUL Online Presence for your small business. Related Posts 15 BEST WordPress Themes for Online Shop Owners (2021) How to Create a Journal to Sell on Amazon KDP – Part 1 [VIDEO] How to Create a Journal to Sell with Canva [VIDEO] 21 Tools for Creating and Selling Digital Products KimG  
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  • 10
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  • 9
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  • 13
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  • 13
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  • 13
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  • 13
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  • 5
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  • 5
  • 13
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  • 5
  • 13
  • statement
  • 5
  • 13
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  • 4
  • 13
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  • 13
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  • 4
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Result 14
TitleChoosing your online presence - Google Digital Garage
Urlhttps://learndigital.withgoogle.com/digitalgarage/course/business-online/lesson/30
Description
Date
Organic Position13
H1Build your web presence
H2Great, you're on your way
H3Now why not continue learning with more free tutorials?
H2WithAnchorsGreat, you're on your way
BodyBuild your web presence Add to my learning plan Remove from my learning plan Share Twitter Facebook LinkedIn Share Twitter Facebook LinkedIn add Add to my learning plan remove Remove from my learning plan Great, you're on your way. Now why not continue learning with more free tutorials? Sign up {[ ((lesson.showTranscript) ? 'Hide' : 'View transcript') ]} Check your knowledge Hiya! In this lesson, we’ll introduce you to all the ways you can create an online presence—from websites and social media to local business listings and review sites. You can see just how important it is these days to be online, so let’s get going. The most obvious way to “go digital” is with a website. Early websites weren’t much more than online brochures that described the who, what and where. Today’s websites can do much more. Your site can help people do research, chat with experts, read customer reviews, watch videos, buy things, track orders – and much, much more. If you decide that a website makes sense for you, the key is to think about what your site actually needs to do in order to support your business goals. We’ve got a whole lesson coming up where we’ll talk about that in detail, but for now, don’t worry about whatever today’s shiny new technology is if it’s not going to directly contribute to your goals. Of course, it’s also possible to do business online without a website. If you own a bakery, for example, you want customers to be able to find you, website or not. Think about the last time you had a craving for a carrot cake. You probably searched for something like ‘bakery near me’ and reviewed your options. You might see a website for a local bakery... or you might discover a good option in local listings. Some businesses use local listings to create a digital presence, using products like Google My Business and Bing Places for Business. These types of directories let businesses publish details like descriptions, reviews, maps and images. These listings are usually free, and are a good way to help your business appear on results pages when people search. Beyond local listings, there may be review sites for your specific type of business where people can leave feedback — and you can respond. Rave reviews will give you the edge over the competition. You can also use social media as your digital presence. People all over the world use Facebook and Twitter pages to complement — or in some cases replace — a website. Another way you can reach customers online is through their mobile. You’ve probably downloaded apps or games on your mobile phone. You can create and offer these apps to customers yourself. Apps can take advantage of a mobile device’s unique capabilities, like GPS, mapping and phone, to connect with customers. If a customer installs your app on her mobile, the next time she’s near your shop, the app might send her a special offer, thanks to GPS. Apps could even let her place an order right then, so when she comes in she can skip the queue, pick up her order and pay by tapping her mobile against the till. Mobile apps are often used as loyalty tools, to encourage existing, frequent customers to come back… and maybe get a free coffee with that carrot cake. So, to recap: whether you use a website, local business listings, social media, mobile apps, or all of the above, the trick is to decide what you want customers to do, then create a home that accomplishes those goals. Together, these things work as your digital storefront: your space to interact with customers online. We’ve got lessons covering all of these areas, but for the next little while we’ll be focusing on websites: you'll learn the basics like how websites work, how to pick and register a proper domain name, and how to make whatever you decide to do online as friendly as possible to your digital visitors AND support the goals of your business. And if you keep watching, we’ll cover all of this and more. Conversion Optimization. The process of improving your digital strategy in order to increase the percentage of visitors who complete your goals. E.g. “Once I add a new line of faux finishes to my website, I’m going to start focusing on conversion optimization.” Conversion. The action you want visitors to perform. Examples include e­commerce purchases, form submissions, phone calls, and video views. E.g. “My main goal is for people to book a consultation on my website, but signing up for my email newsletter would also be considered a conversion.” Actual Cost-­per-­Click (CPC) . The true amount that a business pays to the search engine when their ad is clicked. Businesses set a Max CPC which acts as a “ceiling”—they can never be charged more than that figure. However, depending on the number and relevance of the other ads in the auction, the actual amount paid can vary. The formula for cost­-per-­click may vary slightly across search engines, but generally works like this: (Ad Rank to Beat ÷ Your Relevance Score) + £0.01. Let’s see an example. Your competitor, Wanda’s Weddings, has the next­-best Ad Rank (that’s the Ad Rank to beat in this formula). Her Ad Rank is 12. Now we need to divide that by your relevance score. Let’s say you’ve scored a 9 out of possible 10. So, your actual cost­-per-­click will be (1 2/9) + £ 0.01, or £ 1.34. E.g. “I’m willing to bid as high as £1.75 for my wedding photos ad, but luckily my actual CPC is only £1.60.” Goal. The action you want visitors to perform. Examples include e­commerce purchases, form submissions, phone calls, and video views. E.g. “My main goal is for people to book a consultation on my website, but signing up for my email newsletter would also be considered a conversion.” CTR. The number of times people click on an item of interest, like an advert, in comparison to the number of times users are exposed to that item. E.g.: “My click­through rate on ads about external painting is 2%, but my CTR on ads about indoor murals is less than 1%.” Anchor Text . The visible or clickable part of a link on a web page. E.g. “If you click the link whose anchor text says ‘Organic Produce photo gallery,’ you’ll be directed to the page with more photos of our fruits and vegetables.” Visit. A group of interactions that take place on your website within a given time frame. For example, a single session can contain multiple page views and e­commerce transactions. E.g.“My website got 2,000 visits last month, but what I really care about is whether those visits resulted in sales.” Desktop. A non­mobile computer. E.g. “I prefer to use a desktop at home, but when I travel I use my laptop.” Backlink. Any link incoming into a page or website from another page or website. E.g. “Our blog posts are very popular and filled with useful information, so we have loads of backlinks to them from other websites.” Click Through Rate (CTR) . The number of times people click an item of interest, like an advert, in comparison to the number of times people are exposed to that item. For example, if your ad received 100 impressions and 3 clicks, your CTR is 3%. CTR is a crucial indicator of whether your ads are relevant to the people using the search engine—think of it as the difference between the amount of people actually coming into your shop divided by the amount of people stopping outside to look through the window. While there are no specific guidelines, you should always be working toward improving CTR. E.g. “I improved my CTR quite a bit when I added pricing info to my Wedding Photos ad—that clearly made more people want to click through.” Ranking. A listing’s position on a search engine results page. E.g. “With a lot of work, I’m hoping to get my website to the #1 ranking on search engines for my relevant keywords and audience.” Title Element ­. The title of a web page as indicated in the HTML of a page. Also often used as the title of your page in a search engine results page. E.g. “I pay careful attention to the title element of my web pages, to help search engines understand what the pages are about.” Destination Page. The page being linked to from another page. E.g. “If you click the link to “Gallery,” you’ll see a destination page chock full of images of our fruits and vegetables. Search Engine Marketing. A form of advertising that allows you to bid for your advertisement to show along with search results for keywords that people are typing in. This lets businesses be seen by people at the very moment they’re searching for the things a business offers. E.g. “SEO is a long process, but using SEM helped me get a lot more website traffic really quickly.” Virtual Reality. Computer-generated simulation of a three-dimensional environment with which you can interact using equipment such as headsets, sensors or joysticks. SEO. The practice of making changes to web pages, content, and the promotion of that content to improve visibility in the organic —or unpaid—search engine results. E.g. “Investing in SEO helped my website get a higher ranking in search engine results.” Average Ad Position. The position of your ad on the search engine results page (SERP). Search engines typically denote the highest position as “Position 1.” If your ad appears half the time in Position 1, and half the time in Position 2, your Average Position would be 1.5. E.g. “My average ad position for my pet photos ad improved from 7 to 3—I’m thrilled!” Browser. A computer programme used to navigate the Internet on computers, tablets and smartphones. Examples include Chrome, Firefox, Internet Explorer and Safari. E.g. “I’m not sure why my website looks different depending on the browser a person is using.” Cost per conversion. Often referred to as cost per acquisition (CPA), this ratio measures how much money you spend on advertising relative to the number of conversions received from the ads. For example, if you spend £100 and receive 4 conversions, your cost per conversion is £25. Your cost per conversion should be lower than the value of a conversion. For example, if a conversion is only worth £20, then a £25 cost per conversion is not profitable. E.g. “My cost per conversion was too high, so I started spending a little less on online advertising and reviewed how I could improve my ads for future campaigns.” Cost per Click . The amount of money required to produce a single click on a digital advertisement. E.g. “Cost per click prices seem to be higher during weekends, so I’m only running my campaigns during the week.” Traffic Acquisition. The process of attracting visitors—often referred to as traffic to websites, mobile apps and other digital assets. E.g. “My acquisition strategy focuses on targeting people who have recently bought old houses.” Chatbot. A computer programme that simulates human conversation often over the Internet. E.g. “We created a chatbot to answer common customer questions and help with customer service.” Keyword. The specific term a user searched for before they reached your website. E.g. “The keywords “luxury romantic getaway” are performing great for my site.” Ad Extensions. Optional extra information that can be displayed below a search ad. E.g. “We added sitelink ad extensions to our ads, giving our customers extra options to click through to on our site.” URL. The unique address of a page or piece of digital content on the Internet. E.g. “Max, you can access my website by typing the URL into your browser.” Ad Network . A platform connecting advertisers with publishers who want to host their ads. The advertiser pays the network every time an agreed event takes place, such as an ad impression, a click or a sale. The network then shares the revenue generated from the advertiser with the publisher, after deducting the network fees. E.g. “We chose an ad network for our display campaigns, so we could get our ads out to a wide range of websites quickly.” Internal Links. Links from one page to another page within the same website. E.g. “Website visitors can click on internal links on the homepage to see the web pages in my fruits and vegetable gallery section.” Search Engine Optimization. The practice of making changes to web pages, content, and the promotion of that content to improve visibility in the organic —or unpaid—search engine results. E.g. “Investing in SEO helped my website get a higher ranking in search engine results.” XMP Sitemap. A listing of web pages on your site that helps search engines understand your website. E.g. “Adding a sitemap helped search engines understand the pages on www.blakeproduce.com.” E­commerce. The sale of products and services online. Content. The digital material available to users, via text, video, audio, images, etc. E.g. “I’m adding more image and video content to my site, so it’ll be more engaging.” User-Generated Content. Content created by users of an online platform such as videos, comments or posts. E.g. “Most social networks rely on user-generated content for posting and sharing.” Link Building. The process of encouraging high-quality, relevant incoming links to a website through the creation of unique, relevant content that can naturally gain popularity in the Internet community. E.g. “Because our content is relevant and engaging, other websites are more likely to link through to our pages, thus helping our link-building efforts to improve our search engine positions.” Home Page. The introductory or “main” page of a website. E.g. “On my home page, visitors can see examples of my most beautifully painted houses.” SEM. A form of advertising that allows you to bid for your advertisement to show along with search results for keywords that people are typing in. This lets businesses be seen by people at the very moment they’re searching for the things a business offers. E.g. “SEO is a long process, but using SEM helped me get a lot more website traffic really quickly.” Sitemap. A listing of web pages on your site that helps search engines understand your website. E.g. “Adding a sitemap helped search engines understand the pages on www.blakeproduce.com.” Crawler. A programme designed to systematically browse content on the Internet and collect information about it to help searchers find what they’re looking for. E.g. “I’m scared of spiders, but not the ones that help my website appear in search engines.” Conversion Rate. The ratio of conversions to visits, often used to measure digital performance. E.g. “I’m not sure why, but my conversion rate on external painting is very low for male visitors.” Blog. A regularly updated website with posts written by an individual or a business, typically in a conversational style and focused on a specific subject. Landing Page. The first page on a website that a person usually sees—not necessarily the home page of that website. E.g. “I’m directing people who click my ad to a landing page with a discount coupon so that these visitors will be encouraged to buy.” Banner Ad. A form of advert found on web pages and mobile applications, available in a variety of formats (such as images, animated GIFs and rich media). E.g. “I’m using banner ads to bring new customers to my website.” Web Spam. Techniques that try to cheat their way to the top of search results, like repeating keywords, paying other sites to link to yours, or putting invisible text on the screen. This is considered bad form because truly relevant websites get buried in the results. E.g. “I received email offers to rank first in Google search results but have turned them down because the techniques used are spam.” Analytics. The analysis of data generated by people’s activity on websites or mobile apps, for the purpose of discovering ways to improve websites and marketing campaigns. E.g. “I’m using a web analytics tool to understand how to improve certain web pages with the goal of increasing customer engagement on my website.” Ad Rank. The overall “score” an ad receives that determines where it can appear on a search results page (SERP). Higher Ad Rank leads to higher positions on the SERP. The formula for Ad Rank varies slightly across search engines, but generally works like this: Max CPC X Quality Score. For example, an ad with a Max CPC of £2 a nd a relevance score of 6/10 will have an Ad Rank of 12. If this is the highest Ad Rank, this ad wins the top position on the SERP. E.g. “Improving my adverts’ relevance and increasing my bid helped me improve my Ad Rank.” Impressions. The number of times an advert is displayed. E.g. “My new marketing campaign for home-baked dog treats received thousands of impressions, but I’m not sure if I’ve made any sales yet.” Click. When a person visits your site via an ad. For most SEM campaigns, you only pay when the searcher clicks your ad. E.g. “My ‘Cute Puppy Photos’ ad gets substantially more clicks than my ‘Cute Kitty Photos’ ad.” Redirect. An automatic forward to a different URL than the one entered by the user. E.g. “We implemented redirects when we moved the website to a new domain.” Index. A searchable catalogue of web pages and digital content used by a search engine to provide relevant results. E.g. “Before my site appeared in the search engine’s index, people couldn’t find my website when they searched for foyer murals.” Uniform Resource Locator. The unique address of a page or piece of digital content on the Internet. E.g. “Max, you can access my website by typing the URL into your browser.” Unique Visitor. A single visitor to a website during a specific period of time. E.g. “No matter how many times Uncle Bob visits my website, he’ll still count as one unique visitor.” Spam. Techniques that try to cheat their way to the top of search results, like repeating keywords, paying other sites to link to yours, or putting invisible text on the screen. This is considered bad form because truly relevant websites get buried in the results. E.g. “I received email offers to rank first in Google search results but have turned them down because the techniques used are spam.” Bid Price. ­Your maximum cost­-per-­click (CPC), or bid price, is the highest amount that you are willing to pay for 1 click on your ad. However, you will not necessarily be charged the full Max CPC. For example, if your Max CPC is £1.25, you may only pay £1.04 for the click, depending on competitive factors. However, raising a bid might increase the likelihood of a higher ad position on the search engine results page. E.g. “I’ll bid as high as £2.25, but that’s my max CPC—I’m not made of money!” Social Network. A community of individuals creating and sharing content. E.g. “Social networks could be a good place for me to showcase my beautiful foyer murals and maybe get new customers.” Advert. A sponsored result that appears on a search engine results page, or SERP. Ads are typically formed from a few lines of text, and may include additional elements like a street address, reviews and phone numbers. E.g. “My ‘Beautiful Wedding Photos’ ad is already bringing in tons of new business.” Application. A programme designed to run on smartphones, tablets and other mobile devices. E.g. “My house needs painting, so I used a local app to find a reputable service near me.” Natural Listings. Results from a search engine that are not paid adverts. E.g. “The higher my website ranks in a search engine’s natural listings, the more website traffic I’ll get.” Ad. A sponsored result that appears on a search engine results page, or SERP. Ads are typically formed from a few lines of text, and may include additional elements like a street address, reviews and phone numbers. E.g. “My ‘Beautiful Wedding Photos’ ad is already bringing in tons of new business.” Meta Keywords. A short list of several words that succinctly describe the content of a page. Not used by any search engine. E.g. “I don’t worry about including meta keywords on my web pages, as search engines do not use this information.” Impression. The number of times an advertisement is displayed; it doesn’t necessarily mean someone clicked on it. E.g. “I’m getting a lot of impressions on my Baby Photos ad, but not many people are clicking—I may need to rewrite it.” PPC. An advertising system in which advertisers pay for users to click on their advertisements. E.g. “I’m going to use pay­per­click adverts to promote my new faux finishes.” Social Media. Content such as text, images, or videos, created by individuals and shared across the Internet. E.g. “Social media changes all the time, so I hired someone to help me create a social media strategy.” SERP. A list of results appearing in a search engine in response to a user’s search query. E.g. “After I searched for ‘buy high­ gloss paint in bulk’ I noticed that the SERP had both natural listings and paid listings.” UGC. Content created by users of an online platform such as videos, comments or posts. E.g. “Most social networks rely on user-generated content for posting and sharing.” White Hat. Tactics that optimise web pages for users, not for search engines. E.g. “I only use white hat tactics to help search engines find my website www.blakeproduce.com.” Bid Management Software. Software that can be used to automatically manage a search campaign, often to pre-set rules. Black Hat. Manipulative or deceptive SEO tactics that optimise only for search engines and not for users. E.g. “I was especially careful to avoid any black hat SEO techniques; I didn’t want to hurt the ranking of www.mydeliciousorganicveggies.com in search engines.” HTML. Hypertext Markup Language. A language used by web developers to create websites. E.g. “My website was written using HTML.” Link. A text or image that provides a link from one web page or website to another. E.g. “When a major home decor blog linked to my website, I got a lot more visitors.” Content Marketing. Creating online content such as blogs, videos or infographics to attract and engage a defined audience. Search Engine. A tool that indexes and returns relevant digital content in response to users’ keywords. Popular Internet search engines include Google, Bing, Yahoo, DuckDuckGo, Baidu, Yandex and more. E.g. “I use search engines to look for trends in home decor.” Search Term. The keyword or phrase a user types into a search engine in order to find what they’re looking for. E.g. “When people use the search term ‘hairdresser’ they might be looking for tips on how to do it themselves or a service to do it for them.” Algorithm. A set of rules used by computers to solve problems. Search engines use algorithms to determine the rankings of a page for a specific search query. E.g. “I hope search engine algorithms match my relevant web pages with my desired audience.” ROI. A calculation an advertiser uses to try to identify if their online marketing campaigns are profitable. One common formula used for calculating ROI is the following: return on investment = (gain from investment – cost of investment) / cost of investment. E.g. “The sales driven by our display advertising campaigns have demonstrated positive ROI this quarter”. Organic Listings. Results from a search engine that are not paid adverts. E.g. “The higher my website ranks in a search engine’s natural listings, the more website traffic I’ll get.” Bot. A programme designed to browse the content on the Internet and collect information about it to help searchers find what they’re looking for. E.g. “When I launched my website, I made sure that the pages were visible to search engine bots, so they could index my pages.” ALT Text . Text used in the code of a page to describe an image. If an image is broken and can not be loaded by the page, the ALT text appears in a blank box that would normally contain the image. ALT text is also used by screen readers to improve accessibility for blind and visually impaired people, to tell them what is on the image. E.g. “The homepage of my website www.blakeproduce.com features an image of a fruit and vegetable garden. I included the following ALT text in the image code to describe it: ‘Fresh fruit and vegetables picked from Blake Produce gardens.” Vlog. The video version of a blog, where updates are new videos rather than written posts. Pay­Per­Click . An advertising system in which advertisers pay for users to click on their advertisements. E.g. “I’m going to use pay­per­click adverts to promote my new faux finishes.” Click­through Rate. The number of times people click on an item of interest, like an advert, in comparison to the number of times users are exposed to that item. E.g.: “My click­through rate on ads about external painting is 2%, but my CTR on ads about indoor murals is less than 1%.” Max CPC. ­Your maximum cost­-per-­click (CPC), or bid price, is the highest amount that you are willing to pay for 1 click on your ad. However, you will not necessarily be charged the full Max CPC. For example, if your Max CPC is £1.25, you may only pay £1.04 for the click, depending on competitive factors. However, raising a bid might increase the likelihood of a higher ad position on the search engine results page. E.g. “I’ll bid as high as £2.25, but that’s my max CPC—I’m not made of money!” Return on Investment . A calculation an advertiser uses to try to identify if their online marketing campaigns are profitable. One common formula used for calculating ROI is the following: return on investment = (gain from investment – cost of investment) / cost of investment. E.g. “The sales driven by our display advertising campaigns have demonstrated positive ROI this quarter”. Meta Description. The description of a web page included in the code of the page. May also be used as a part of the description in the search engine results page. E.g. “I write meta descriptions for each page of my website in case the search engine displays the page in the search results.” Search Engine Results Page. A list of results appearing in a search engine in response to a user’s search query. E.g. “After I searched for ‘buy high­ gloss paint in bulk’ I noticed that the SERP had both natural listings and paid listings.” Web Analytics Tools . The analysis of data generated by people’s activity on websites or mobile apps, for the purpose of discovering ways to improve websites and marketing campaigns. E.g. “I’m using a web analytics tool to understand how to improve certain web pages with the goal of increasing customer engagement on my website.” Quality Score. A measure from 1 to 10 of how relevant your ads and landing pages are to the keywords you’re bidding on. Improving your Quality Score can help you achieve better ad positions and lower prices for clicks. App. A programme designed to run on smartphones, tablets and other mobile devices. E.g. “My house needs painting, so I used a local app to find a reputable service near me.” Spider. A programme designed to systematically browse content on the Internet and collect information about it to help searchers find what they’re looking for. E.g. “I’m scared of spiders, but not the ones that help my website appear in search engines.” Duplicate Content. Content that it is similar or identical to content found on another website. Search engines tend to ignore duplicate content. E.g. “We avoid duplicate content by investing in original content.” Geo-targeting. Use geo-targeting to only show ads to people in a certain geographical area. E.g. “We adjusted our geo-targeting to only show our ads to people within 50 miles of our business.” Session. A group of interactions that take place on your website within a given time frame. For example, a single session can contain multiple page views and e­commerce transactions. E.g.“My website got 2,000 visits last month, but what I really care about is whether those visits resulted in sales.” Paid Listings. Advertisements that appear on search engines results pages. E.g. “I’m thinking about paying to have my website appear in the paid listings, so that I can bring more customers to my website.” Email Marketing . The process of using email messages to share information and promote products and services. Query. The keyword or phrase a user types into a search engine in order to find what they’re looking for. E.g. “When people use the search term ‘hairdresser’ they might be looking for tips on how to do it themselves or a service to do it for them.” Search Query. The full, exact word or phrase that a person types into a search engine in order to find what they’re looking for. It may or may not exactly match the keywords advertisers are targeting. E.g. “The search term ‘pet photographer Cardiff’ is performing well for me every month.” Display URL. The URL that is shown on the ad, often a shortened version of the actual or destination URL. E.g. “So that my users don’t see a long url, like “http://www.blakeproduce.com/proucts/specials/italiantomatos.com”, I use a url shortener service like https://goo.gl/, which allows me to create a shorter, more user-friendly display url for use in social media updates.” Avatar. An image used to represent a person, business or organisation on social media. E.g. “When I click on my avatar it brings me back to my profile.” {[ ((lesson.showTranscript) ? 'Hide' : 'View transcript') ]} Key learnings. There’s more than one place for people to find you online. In this lesson we’ll explore just how important being online is these days, as well as some common ways to do it, including: websites local business listings and review sites social media mobile apps. Explore more video tutorials, and start your free digital training today. Sign up
Topics
  • Topic
  • Tf
  • Position
  • website
  • 82
  • 14
  • search
  • 78
  • 14
  • page
  • 73
  • 14
  • ad
  • 66
  • 14
  • search engine
  • 62
  • 14
  • engine
  • 61
  • 14
  • click
  • 54
  • 14
  • person
  • 38
  • 14
  • result
  • 34
  • 14
  • content
  • 31
  • 14
  • web
  • 27
  • 14
  • pay
  • 25
  • 14
  • user
  • 24
  • 14
  • cost
  • 23
  • 14
  • business
  • 23
  • 14
  • listing
  • 21
  • 14
  • cpc
  • 20
  • 14
  • conversion
  • 20
  • 14
  • time
  • 20
  • 14
  • position
  • 19
  • 14
  • result page
  • 17
  • 14
  • web page
  • 17
  • 14
  • customer
  • 17
  • 14
  • image
  • 16
  • 14
  • digital
  • 16
  • 14
  • mobile
  • 16
  • 14
  • online
  • 16
  • 14
  • my
  • 16
  • 14
  • max cpc
  • 15
  • 14
  • app
  • 15
  • 14
  • link
  • 15
  • 14
  • search engine result
  • 14
  • 14
  • engine result
  • 14
  • 14
  • rank
  • 14
  • 14
  • text
  • 14
  • 14
  • keyword
  • 14
  • 14
  • ad rank
  • 11
  • 14
  • engine result page
  • 10
  • 14
  • photo ad
  • 9
  • 14
  • page website
  • 9
  • 14
  • social media
  • 9
  • 14
  • search query
  • 8
  • 14
  • natural listing
  • 8
  • 14
  • number time
  • 8
  • 14
  • search result
  • 8
  • 14
  • marketing campaign
  • 7
  • 14
  • click cpc
  • 6
  • 14
  • website traffic
  • 6
  • 14
  • click ad
  • 6
  • 14
  • person click
  • 6
  • 14
  • cost conversion
  • 6
  • 14
  • mobile app
  • 6
  • 14
  • cost click
  • 5
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Result 15
Title12 Effective Ways to Improve Your Online Presence in 2021
Urlhttps://www.cose.org/en/Mind-Your-Business/Business-Growth/12-Effective-Ways-to-Improve-Your-Online-Presence-in-2021
Description
Date
Organic Position14
H1
H2
H3
H2WithAnchors
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Result 16
Title10 Steps to Creating an Effective Web Presence
Urlhttps://blog.kathoderay.com/10-steps-create-effective-web-presence
DescriptionAn important part of modern marketing is to have a web presence. Learn how to make the most of this for your small business
Date
Organic Position15
H110 Steps to Creating an Effective Web Presence
H21. Be Present
2. Stay Present
3. Connect to the Real World
4. Answer Main Questions
5. Impress Visitors
6. Be Flexible
7. Join the Community
8. List Your Business
9. Stand Out From the Crowd
10. Advertise
Local SEO Guide for Home Improvement Companies
How to Update a Google My Business Listing
What is a featured snippet in google?
H3Related Articles
Subscribe to The Chronicles of Marketing Newsletter
H2WithAnchors1. Be Present
2. Stay Present
3. Connect to the Real World
4. Answer Main Questions
5. Impress Visitors
6. Be Flexible
7. Join the Community
8. List Your Business
9. Stand Out From the Crowd
10. Advertise
Local SEO Guide for Home Improvement Companies
How to Update a Google My Business Listing
What is a featured snippet in google?
Body10 Steps to Creating an Effective Web Presence By Michele Brown An important part of modern marketing is how you use the internet. But you don't need a complex, thousand-dollar website to advertise online. Here are the 10 steps to creating a simple but effective web presence for your small business: 1. Be Present. It may seem silly to have to say this, but the first step to an effective web presence is to have a presence at all. A Facebook business page is a start, but ideally, you want a website. This website should have a real domain — yes this is worth paying for, no matter how small your business — and not a free one that looks like gibberish. Ideally the URL should also not be an obvious extension of something else (like a free Google site has "sites.google.com/a/yoursite"). Once you have your domain, make sure your business' name is on it, and that your focus is on your business and what it does. It doesn't matter how fascinating the owner's antique car collection is, unless you're selling or servicing antique cars they do not belong on the home page, nor as the focus of your blog. 2. Stay Present. Now you have a website - great! But you're not done yet. You need to keep this website updated. Make sure all information is up-to-date and accurate. If you have a news or blog section, post to it regularly; if you can't manage regular posts don't include a news section or blog. An abandonded website is almost worse than nothing. Prove to your potential customers that you care, and that you're still in business. Basic maintenance of the site — keeping information updated and outside links working — is what proves there's someone alive behind the site and gives you a real web presence. Without this, there's only an empty chair in a vast crowd. 3. Connect to the Real World. Okay, so now you're present and accounted for: you have a professional website and you keep it updated. In order to get anything out of this however, you need to connect back to the real world. So a potential customer has found your site — do they know what to do next? You don't have to build an online store to effectively market yourself online. What you do need, is contact information. Where are you, and how do customers reach you? Be sure to provide an address, phone number, or other contact information in a prominent place. 4. Answer Main Questions. Next, ask yourself what people call you up and ask most often. Is it hours? Services? Pricing? Menu? Whatever your most frequently asked questions are, can you answer them on your website? The key to an effective web presence is to make your site truly useful. If you offer take-out, be sure to include your menu, phone number, hours, and delivery radius on your website. If you provide appointment-only consultations, include how to schedule such an appointment, how long one will last, and what to expect from it. You can get creative. A farm might provide regular updates on what crops are ready or almost ready. An outdoor theme park people travel long distance to might provide the local weather forecast. Just make sure that whatever your potential customers are wondering, they have the answer at their fingertips. 5. Impress Visitors. You can't have an effective presence without good content. But the content may not have a chance to matter if you can't present it cleanly. That's why a good layout is so important. Design your website to look clean and uncluttered. Stylize to express the character of your business, but never sacrifice usability. Make sure all important content is findable and readable. The most important points should be in the header and/or on the home page - don't ever make the customer have to look for it. Bonus points if your website has cool, unique features that don't interfere with usability. 6. Be Flexible. Half way there! You now have a well-planned, consistently maintained website. But have you tried looking at it on your phone? Your website will be  in many different ways — be sure your layout is responsive, working no matter what operating system, browser choice, or screen size your potential customer has. Why waste good work? 7. Join the Community. Now you've built a sturdy platform to stand on: you have a helpful, user-friendly website. The next step is to reach out and bring people to you. Remember that Facebook business page that wasn't enough on its own? Now's the time to set it up, if you haven't already. Along with Facebook, there's Twitter, LinkedIn, Pinterest, and many other social media sites. These are a great way to interact with customers - but if you get it, maintain it! Just as you should not have a blog if you cannot maintain regular posts, don't set up a social media account unless you are prepared to at the very least respond to anyone who contacts you through it. To get the most out of social media marketing, be proactive. Don't just respond; post content and start conversations. Commit to regular posts, and for best effect, make a social media content plan. 8. List Your Business. A lot of sites will list businesses, with web links and/or phone numbers, for free. Take advantage of these! A good place to start is Google Business. Taking the time to maintain these listings can literally put your business on the map — Google Maps, that is. 9. Stand Out From the Crowd. Now you're actually well on your way to a truly effective web presence, but to optimize, use Google Analytics to track your website's performance. Make sure you include meta data on your pages, and adjust content as needed for SEO (search engine optimization). 10. Advertise. Finally, it's time to advertise. Advertising online will increase your reach once you have a good website with useful landing pages. PPC ("pay-per-click") advertising puts your site in front of thousands. And that's it! Look how far you've come.   Tags: Web Design | SEO Related Articles. Local SEO Guide for Home Improvement Companies . ( read ) Topics: SEO, Home Improvement Marketing, How to Update a Google My Business Listing . ( read ) Topics: SEO, Marketing & Business Tips, Home Improvement Marketing What is a featured snippet in google? . ( read ) Topics: SEO, Marketing & Business Tips, Subscribe to The Chronicles of Marketing Newsletter.
Topics
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Result 17
TitleCreate an Online Presence for Your Small Business | Facebook for Business
Urlhttps://www.facebook.com/business/goals/create-online-presence
DescriptionLearn how to promote and increase brand awareness for your business through Facebook advertising and establish a reach to an engaging audience
Date
Organic Position16
H1Create an Online Presence
H2Build a presence for your business online
How to Create an Online Presence
H3Choose the right Facebook platform
Set up your business account
Plan what to share on social media
Create an online shop
H2WithAnchorsBuild a presence for your business online
How to Create an Online Presence
BodyCreate an Online PresenceBuild a presence for your business online.An online presence can help you raise awareness for your business, find more customers and increase both online and local sales. Learn more about which Facebook platform is right for your business goals.How to Create an Online Presence. 1. Choose the right Facebook platform.2. Set up your business account.3. Plan what to share on social media.4. Create an online shop.1Step 1Choose the right Facebook platform.When deciding which Facebook platform to use for your business, it helps to know who you want to reach based on demographics, interests or behaviors.Get Started Select the platform that’s right for your business.Related Resources Set SMART Marketing Goals. Understand Your Customer’s Journey. 2Step 2Set up your business account.Whether you want to build a community, access free tools to connect with your audience, or tell your brand story, creating a business account with Facebook is free and easy.Get Started Set up a Facebook Page.Learn more Create an Instagram business profile.Learn more Explore WhatsApp business profiles.Learn more Learn how to use Messenger.Learn more Related Resources 3 Ways a Page can Help Your Business. Set Up a Business Account on Instagram. Establish a Presence for Your Business on WhatsApp. Create a WhatsApp Business Account for the WhatsApp Business API. 3Step 3Plan what to share on social media.Sharing consistently keeps your community engaged. Think about what, when, and where you’ll share content. And always keep your marketing goals in mind.Get Started Create a content calendar for your business.Learn more 4Step 4Create an online shop.Meet your shoppers where they are by creating an online storefront to sell products on Facebook or Instagram. You can let people discover, browse and buy without ever leaving the app. Or, if you prefer, you can send them to your website to checkout.Get Started Set up a Facebook Shop.Create a shop on Instagram.Related Resources Get Started With Shops. Showcase All of Your Products on WhatsApp. Personalized PlanGet marketing guidance tailored to your goals.Learn even more ways to create an online presence and work towards other goals with a plan that gives you personalized guidance, progress tracking and more.Create a PlanSuccess StorySobeys boosts grocery sales with Facebook and Instagram video ads. Read the story 3.3x incremental in-store return on ad spend PlatformsFacebookInstagramMessengerWhatsAppAudience NetworkOculusWorkplaceProductsFree ToolsFacebook PagesInstagram ProfilesStoriesShopsFacebook Business SuiteFacebook AdsMessenger AdsInstagram AdsVideo AdsAds ManagerGoalsSet Up a Facebook PageGetting Started with MessengerBuild Brand AwarenessPromote Your Local BusinessGrow Online SalesPromote Your AppGenerate LeadsMeasure and Optimize AdsRetarget Existing CustomersView All GoalsBusiness TypesSmall BusinessLarge BusinessAgencyMedia and PublisherCreatorDeveloperStartupBusiness PartnerIndustriesAutomotiveB2BConsumer Packaged GoodsEcommerceEducationEntertainment and MediaFinancial ServicesGamingReal EstateRestaurantsRetailTechnology and TelecomTravelInspirationMarketing Insights from Facebook IQCreative GuidanceBusiness NewsCase StudiesVideoEventsCreative HubSkills and TrainingOnline LearningCertification ProgramsWebinarsGuides and ResourcesAds GuideCOVID-19 ResourcesSafety and IntegrityBusiness EqualityFind a Business PartnerBusiness Help CenterCreate and Manage AccountsPublish and Distribute ContentAdvertiseSell on Facebook and InstagramMonetize Your Content or AppView All Articles © 2022 Meta AboutDevelopersCareersPrivacyCookiesTermsHelp CenterEnglish (US)English (UK)EspañolPortuguês (Brasil)Français (France)Español (España)More languagesالعربيةTiếng ViệtItalianoDeutschภาษาไทย中文(台灣)ČeštinaDanskΕλληνικάSuomiFrançais (Canada)עבריתहिन्दीMagyarBahasa Indonesia日本語한국어Bahasa MelayuNorsk (bokmål)NederlandsPolskiPortuguês (Portugal)RomânăРусскийSvenskaTürkçe中文(简体)中文(香港)
Topics
  • Topic
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  • Position
  • business
  • 16
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  • facebook
  • 12
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Result 18
Title15 Ways to Build a Better Social Media Presence | Sprout Social
Urlhttps://sproutsocial.com/insights/building-social-media-presence/
DescriptionBuilding a social media presence isn't as simple as getting more followers. Learn how to increase reach and influence your industry to tell a better story
Date
Organic Position17
H115 Tips to Building a Better Social Media Presence
H2Send us an email
1. Set SMART Goals
2. Identify Your Audience
3. Be Human
4. Seek Relationships, Not Just Followers
5. Create an Editorial Calendar
6. Automate the Right Way
7. Focus on Helping Over Selling
8. Optimize Your Accounts for Engagement
9. When in Doubt, Get Visual
10. Make Your Presence Known
11. Stay Active
12. Piggyback on What’s Trending
13. Don’t Be Afraid to Pay
14. Use Tools to Monitor Your Activity
15. Create Content People Actually Want to See
What Does Your Business’ Social Media Presence Look Like?
Resources for you
Recommended for you
Build and grow stronger relationships on social
H3Send us an email
[Toolkit] Unlock Social Media Success in 2022
The 2021 Content Benchmarks Report
Instagram for Brands: How To Build A Creative, Engaging, High-Impact Strategy
How to Find Content Inspiration for Your Social Strategy [Free Worksheet]
5 social media myths to unlearn (and dispel across your team)
4 ways social media impacts consumer behavior
9 Simple Tips to Grow Your Social Media Following
The little library that could: Lessons from Orkney Library on being a little fish in a big pond on social
H2WithAnchorsSend us an email
1. Set SMART Goals
2. Identify Your Audience
3. Be Human
4. Seek Relationships, Not Just Followers
5. Create an Editorial Calendar
6. Automate the Right Way
7. Focus on Helping Over Selling
8. Optimize Your Accounts for Engagement
9. When in Doubt, Get Visual
10. Make Your Presence Known
11. Stay Active
12. Piggyback on What’s Trending
13. Don’t Be Afraid to Pay
14. Use Tools to Monitor Your Activity
15. Create Content People Actually Want to See
What Does Your Business’ Social Media Presence Look Like?
Resources for you
Recommended for you
Build and grow stronger relationships on social
Body15 Tips to Building a Better Social Media PresenceWritten byby Brent BarnhartPublished on March 26, 2021 • Reading time 11 minutes If you’re a brand today, there’s a non-zero chance you’re on social media in some way, shape or form. But how many brands have an active, thriving social media presence? And how much of them are just sort of there? Reality check: you can’t expect much from social when you post random links, @mention a few folks and call it a day. You need some structure. You need a social media strategy. After all, you don’t reach the level of Wendy’s on Twitter totally by accident. Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool? Like that, but our cheeseburgers are still better. — Wendy's🍟 (@Wendys) June 11, 2018 And likewise, there’s a reason why GoPro’s Instagram posts get hundreds of thousands of “likes.” View this post on Instagram A post shared by GoPro (@gopro) And although some of these brands might have blockbuster budgets, the principles they use to create an awesome social presence can be replicated by businesses of all sizes. Struggling for followers? Stuck on what to do with your social accounts? We’ve all been there. That’s why we’ve broken down the bite-sized tips any brand can follow to grow their social media presence right away. Now, let’s dive in! 1. Set SMART Goals. Pop quiz: why are you on social media in the first place? If your answer is a resounding “Uhh…” or “Because everyone else is on it,” you might have a problem. The concept of SMART goals has been around for decades, but they are so important to your social media presence today. In short, brands should set goals that are specific, measurable, achievable, relevant and time-bound. An example of a good SMART goal for social media marketing would be something like “We’ll increase our Twitter response rate by 25% by the end of the first quarter.” Specific: “We’ve specifically identified the social channel (Twitter) and a metric (response rate).” Measurable: “The response rate can be measured from the Sprout Social dashboard.” Achievable: “We didn’t make an outlandish goal of say, a 100% increase in 10 days.” Relevant: “Our goal will have an impact on our overall social media presence, making it very relevant.” Time-bound: “The goal has to be met by the end of the first quarter.” Assigning your social media efforts a concrete purpose helps you avoid the trap of posting aimlessly. Add Even More Context to Your Goals with Advanced Listening By Sprout. Your SMART goals likely have a content element, but do you have the right tools to stand out in the conversation? With Sprout’s Advanced Listening feature, connect your networks and set up topics to get a feel for what resonates most with social media audiences. Learn more today by signing up for a free trial. 2. Identify Your Audience. After you’ve outlined your goals, you need to outline your target audience. Pro-tip: “everyone” is not an audience. Maybe it’s prospective customers. Perhaps it’s industry players and influencers. Either way, breaking down your audience will help you figure out the following: Which social media sites you’re active on Your posting schedule The type of content you publish Your brand’s voice The information in your profiles Many brands spin their wheels because they don’t post content that speaks to a defined audience. Spend some time looking at your audience personas, understanding what their challenges are and what brands they already love via social. This sort of competitive analysis can help you understand how your own social media presence can stand out from the crowd. 3. Be Human. This is a big one. One of the worst mistakes to make on social media is coming off as the faceless corporation with zero personality. In the modern age of transparency, people want to get to know your company on a more personal level. Many brands today crack jokes and aren’t afraid to talk to their followers like they would their friends. Whereas brands were once lambasted for coming off like robots, a human social media presence has become an expectation among many followers. We got you 👀 https://t.co/Rw1tf3geVr — Warby Parker (@WarbyParker) June 14, 2018 Similarly, showing off the human side of your brand means showing off the faces behind your social feeds. Whether it’s office photos or snapshots of your team “in the wild,” getting personal with your followers can help you form a much-needed connection. View this post on Instagram A post shared by ModCloth (@modcloth) And hey, that leads us directly to our next point! 4. Seek Relationships, Not Just Followers. We can debate all day whether or not your follower count is a vanity metric. That said, having 100 followers who regularly engage with you and your content are infinitely more valuable than 10,000 that ignore you. It might be cliche to say, but don’t leave the “social” out of your social media presence. The beauty of social is that you can form relationships in an instant with followers from just about anywhere. For example, Sprout Social’s own #SproutChat gives us the opportunity to regularly connect with our lovely followers who are likewise stoked to get in touch with us. Got my jams going for #sproutchat with sprout-stagram famous @sproutdarryl!! My desk dance isn't as good as his data dance but whatevs… pic.twitter.com/p9Any0zmVZ — Shannonigans (@mausi_nana) June 13, 2018 If you’re not exactly sure where to start when it comes to relationship-building, here are some quick ideas: Always @mention people you reference in your social media posts Answer questions people ask Reply when people @mention you or share your content Don’t just Retweet and Like other people’s content; reply with a comment to start a conversation 5. Create an Editorial Calendar. Spoiler alert: sticking to a content schedule isn’t just something “extra” that brands do. If there’s a common thread between the biggest brands on social, it’s that they post on a consistent basis. Chances are you’re juggling multiple social channels and are trying to make sure you tick a lot of boxes in terms of descriptions and when to post, right? Consider how a content calendar can make the process much easier by… Allowing you to fine-tune each of your posts for each platform without having to jump between sites. Timing your posts to maximize engagement, keeping you from having to constantly post in real-time. Avoid repeating the same content over and over again, ensuring each of your articles or pictures gets the most love possible. In short, taking the time to make a schedule does double duty of keeping your social media presence organized while also maximizing your contents’ reach. 6. Automate the Right Way. Automation is all the rage in marketing right now, and for good reason. However, you can’t expect to successfully put your social presence on autopilot and walk away. For example, mass auto-replying has gone the way of the dinosaur as it typically comes across as insincere. This now-classic tweet from Bank of America is a good example of how to turn your social followers off via improper automation. Fast-forward to present day and it’s clear that customer care is a piece of social media that should be personalized, not automated. That said, automation in the form of scheduling or curating content is totally fair game. Just avoid it when you’re dealing with actual customers or followers’ questions. This is why brands rely on social tools to help curate pieces of content already approved by marketing leaders. Bambu by Sprout Social, is in fact, just that piece of software needed to turn your employees into brand advocates. Tap into your workforce to help build your presence! 7. Focus on Helping Over Selling. Although social selling is indeed on the rise, rarely should your social media presence be about the “hard sell.” Sure, if you’re in ecommerce it makes sense to push offers and deals to your followers. What’s more important, though, is answering the questions of followers whether through replies or content marketing. Thanks for reaching out! For information on where savings for Prime members are available, see https://t.co/tx5kV2YYCf — Whole Foods Market (@WholeFoods) June 14, 2018 If your followers ask a question, you should respond in a timely manner. And if your followers seem to be buzzing about a particular problem, you should craft content that speaks directly to it. By offering solutions to problems instead of just pitching your products all the time, you’re proving your company is an authority and potentially earning a lifelong customer. 8. Optimize Your Accounts for Engagement. First thing’s first: don’t let the word “optimization” freak you out. Unlike SEO, social media optimization isn’t particularly technical. That said, profiles can be optimized through imagery, keywords and fully filling out your account information. For example, brands can use their Instagram bio to link to promotions, advertise their hashtag and let their brand’s voice be heard. Similarly, a well-crafted Twitter profile with the right @mentions and HD imagery can signal your authority, helping you attract more followers. And as noted in our guide for conducting a Facebook audit, a fully optimized page with complete business info can actually help your page rank better in Google. Some quick ways to optimize your social media presence across your various accounts include: Adding relevant keywords in your profile (hint: but not stuffing them) Sharing content related to your industry—including keywords and hashtags in your posts Connecting with popular accounts in your industry to additional exposure (hint: don’t be afraid to follow others) 9. When in Doubt, Get Visual. No matter where you’re posting, photo and video content are totally killing it right now. Instagram’s image-based platform is exploding. Facebook notes that Live videos get six times the engagement versus any other type of content. And for those looking for more Twitter followers, graphics and videos get way more shares than text-based posts. The highest exposure of fake news:https://t.co/9uerk7wZBI pic.twitter.com/QX2ZhoVUzL — Forbes (@Forbes) June 15, 2018 The good news is that getting visual doesn’t mean you need any sort of insane equipment or a full-blown production budget. Instead, consider imagery such as: Team photos or videos Photos of customers Photos of events Behind-the-scenes photos and videos Quote photos Infographics Juantastico: Break the Trend It's easy to get stuck in a routine, but creativity lives outside the lines. Take it from Juantastico, grab a #Sharpie and Break the Trend! #SharpieSquad Posted by Sharpie on Friday, December 1, 2017 And with so many tools to create social images and videos already out there, it’s easier than ever to get visual with your audience. 10. Make Your Presence Known. If you’ve gone through the legwork of growing your social media presence, you need to let the world know. From homepage feeds to icons on your site footer or email signature, anyone who comes in contact with your brand should only be a click away from becoming a long-term follower. Facebook, Twitter, Pinterest and Instagram feeds can all be easily integrated into your site with little more than a copy-paste code. Check out how Keds features customers to create a highly authentic lookbook on their site: Cross-promotion on your website and through other social channels is a proactive way to grow your following over time. 11. Stay Active. Inactive social feeds are a bad look for brands, plain and simple. Rather than let your Facebook or Instagram gather cobwebs, you need to “show up” day after day with fresh content. Some quick tips to help you stay active include: Incorporating social scheduling and automation to save time and energy. Picking and prioritizing your social networks based on your audience location. Finding ways to repurpose content so you’d not always trying to reinvent the wheel. Staying active on social doesn’t have to be a total time-suck. Through scheduling or simply blocking out 10-15 minute chunks throughout, you can post content and respond to customer concerns without wasting time. Also, you can try to base your activity around best times to post on social media to maximize engagement. 12. Piggyback on What’s Trending. Between breaking news, trending hashtags or whatever the latest meme might be, brands always have room to get topical with their content. This is a great opportunity not only to build off of buzz of an existing trend, but also show off your brand’s personality. Oreo came through with a jelly donut flavor just in time for #NationalDonutDay. Would you try it? https://t.co/IjPsqB1Uhc pic.twitter.com/xIrvEb8pxQ — Complex (@Complex) June 2, 2017 For example, understanding the in’s and out’s of hashtags can help you brainstorm time-sensitive topics you can piggyback on. Of course, tread lightly with anything overtly controversial that could isolate your audience. 13. Don’t Be Afraid to Pay. Like it or not, social media at large isn’t the totally “free” channel it once was. While there’s still plenty that can be done organically, Facebook’s updated algorithm and new business features being rolled out Instagram signal a clear need for businesses to experiment with ads. It’s not just ads that deserve your attention, though. Looking at the recent boom of influencer marketing, paid relationships among social movers and shakers is becoming more and more common. The good news is that both social ads and influencer marketing can have an insane ROI. Between laser-targeting on Facebook or tapping into hyper-engaged influencer audiences, a paid strategy certainly has its time and place depending on your business’ social goals. 14. Use Tools to Monitor Your Activity. When people complain about the lack of ROI they’re seeing from social, there’s a good chance they aren’t taking social seriously. Just like we’re often knee-deep in Google Analytics data, marketers need to treat social with the same sort of scrutiny. There are tons of analytics tools out there to help you identify your top-performing content, performance trends and essential break down your social media presence by the numbers. These data points can help you treat social media less like a guessing game and more like a science. 15. Create Content People Actually Want to See. If you want to stand out on social media, you can’t just parrot the content everyone else is posting. In short, you need to create. Whether you’re trying to build yourself up as a thought leader or want to stand apart from your competitors, original content is exactly how you’re going to make it happen. Perhaps it’s your original blog posts, research or infographics. Maybe it’s an eye-popping snapshot you took during your last vacation. Or hey, it might be an opinionated rant on the state of your industry. Either way, you should strive to post content that forces your followers to stop in their tracks. There’s a lot of noise out here on social media: make it a goal to break through it. View this post on Instagram A post shared by Adobe (@adobe) What Does Your Business’ Social Media Presence Look Like? Listen: there is no “secret” or turnkey solution for a better social media presence. Instead, there are small tactics and strategies that can help you build toward social accounts that prime for engagement. The principles we’ve outlined are staples of brands killing it on social right now. If you can follow them yourself, you’re already way ahead of the game. If you’re still trying to prioritize your next step to improving your social presence, try out our 30-day social media plan template. Resources for you . [Toolkit] Unlock Social Media Success in 2022 . The 2021 Content Benchmarks Report . Instagram for Brands: How To Build A Creative, Engaging, High-Impact Strategy . How to Find Content Inspiration for Your Social Strategy [Free Worksheet] . Recommended for you . View all Recommended for youRecommended for youCategories Social Media Engagement Social Media Strategy 5 social media myths to unlearn (and dispel across your team) . Published on December 20, 2021 • Reading time 5 minutes Categories Social Media Engagement Social Media Scheduling 4 ways social media impacts consumer behavior . Published on December 9, 2021 • Reading time 6 minutes Categories Social Media Engagement Social Media Strategy 9 Simple Tips to Grow Your Social Media Following . Published on November 3, 2021 • Reading time 8 minutes Categories Social Media Engagement Twitter The little library that could: Lessons from Orkney Library on being a little fish in a big pond on social . Published on October 25, 2021 • Reading time 6 minutes Now on slide Now on slide Now on slide Now on slide Build and grow stronger relationships on social . Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Try Sprout For Free
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Title11 tips to build a social media presence - Birmingham City Business School | Birmingham City University
Urlhttps://www.bcu.ac.uk/business-school/news-and-events/blogs/eleven-tips-to-build-a-social-media-presence
DescriptionIt can seem daunting building from the ground up, so here are 11 ways to successfully create, maintain and grow your social media presence
Date
Organic Position18
H111 tips to build a social media presence
H2
H3Open Days 2021
Our Courses
H2WithAnchors
Body11 tips to build a social media presence So you’re looking to build a social media presence for yourself or your business, but where do you start? It can seem daunting building from the ground up, so here are 11 ways to successfully create, maintain and grow your social media presence. Ask yourself ‘why am I on social media?’ It appears that everyone and their dog is on social media today, so you might be thinking ‘well, if everyone else is on it then I should be too!’ which is a fair point. However, you should really be asking yourself ‘why am I here? What do I want to get out of it?’ Setting yourself goals and targets and having a clear idea of the kind of content you want to share is a great place to start. Think about the direction you want your platforms to grow; set yourself SMART targets and gather content ready for posting. This will give you a purpose and stop you sharing content aimlessly. Marketing Courses Make sure you use the right platforms for you Choosing the right platform is just at crucial as setting yourself targets. It’s important not to overwhelm yourself by trying to get famous on every platform going. If you’re in the business industry, Facebook, Twitter and LinkedIn might be best for you, whereas if you’re a photographer or artist, then perhaps more visual platforms such as Instagram and Pinterest are more beneficial. If you’re a bit stuck as to where to start, then put your focus on Facebook and Instagram; both platforms are the most used in the world with over one billion monthly users on Facebook alone. Let your audience know you’re on social media Any successful platform begins with a following, and it can be difficult to get one when starting from scratch. While some platforms let you invite your own friends to like your page, you should be letting your customers know where to find you too. Including your social handles in email campaigns or on print can be a good way to get the word out that you’re online. You can easily link your social profiles to your website or if you’re in a physical location, like a shop or at a festival, you can always put up a ‘Follow us!’ sign.  Optimise your profiles The word ‘optimisation’ can sound like a lot of hard work, but it’s an easy and necessary thing to do to make your brand stand out on social media. Making sure your pages have all the right information filled in and are consistent in their branding is key; a half-completed Facebook page with poor imagery isn’t going to get much traction. It’s important that anyone stumbling across your page instantly recognises who you are, and thinks ‘these guys look professional and know what they’re doing’. If you need a bit of help, there are plenty of how-to guides online with step-by-step tips on how to optimise for particular platforms. Keep an eye on algorithms and updates As we all know, Facebook was the first to implement a wizard-like algorithm, seemingly reading your mind and deciding what content to show you. With most platforms now using some level of algorithm, harnessing the power of the algorithm can give your presence a huge boost. For example, Facebook gives priority to visually engaging content over less visual content, such as plain text. The mere act of adding a photo to your status update can make a huge different to how many people see your post. That’s why you see a lot more videos on your Facebook newsfeed than weird status updates from your estranged aunt. The same goes for sites like Twitter, who are more chronological. Knowing when your audience is most likely to see your tweet can be the difference between ten retweets or 100. Create an editorial schedule Now before you think this isn’t important, hear us out. There’s nothing more important to a successful social media presence than posting regularly and being on time which can be difficult to do if you don’t plan ahead. By creating an editorial schedule, you’ll stop yourself from repeating yourself or forgetting to post. Creating a schedule means you can plan exactly what and when you’re going to post, leaving you time to create content and, more importantly, getting on with actually running your business rather than panicking about finding something to post. You can plot in key dates, compare different platforms, and see exactly how often (or not) you’re getting stuff out. Keep it fresh Don’t be that person who posts the same link over and over again. We’ve seen it before, we don’t need to see it again. Audiences like to see fresh, new and exciting content that cuts through the noise and competition (and trust us, there is a lot of competition). Try and create content that is bespoke to you and your business; something that will stop a reader from scrolling past and lets them engage with you. If in doubt, go for something visual like a video or well-designed photo montage. Don’t be afraid to experiment. It’s also important that you don’t over-share one thing. If you have an important message you want to get out to as many people as possible, think about the different ways you can do this. Perhaps you write a blog, or share an interview with someone. There more ways than one to get a message out, and social media platforms know this. Don’t push the hard sell If there’s one thing to keep in mind when posting on social media, it’s this: people do not like to be sold to. Think about how you feel in Lush when the sales assistants try to force you into buying that bar of soap, or when you get that phone call trying to sell you window insurance. It can feel intrusive and can put you off interacting with that company again. The same goes on social media. As we mentioned before, there are more ways than one to say something, and the same goes for selling. It’s a great chance to get creative and not be too obvious in your sales tactics. Leave that for your email campaigns. Jump on the bandwagons We’ve all seen trending hashtags on twitter and companies jumping on them to endorse their products. While in some instances it can be cringe, it’s actually a fantastic opportunity to join a global conversation and a chance to show off your brand’s personality. It’s also a brilliant way to get your name out to new followers who may be interested in your company. Consider using popular, specific hashtags to expose yourself to a particular audience like #CharityTuesday or #WorldMentalHealthDay. Be cautious of making up hashtags or using the wrongs ones. Not only will you not reach the right audience, it can make you look a bit out of the loop. Interact with your audience The clue is in the name: ‘social’ media. Don’t be a faceless profile seemingly talking to an anonymous hoard of people. Not only should your content create conversations and be engaging, it’s okay to interact directly with your audience. Responding positively to comments, answering messages, encouraging conversation; all of these are ways to let your audience know who you are and make them feel like you care about them. If they feel like you’re thinking about them, they are more likely to continue interacting with you and possibly even encouraging their friends to do so too. Learn from your mistakes and successes An important part in building a strong social media presence is knowing what works and what doesn’t work for you as a business. Making use of platforms’ built in analytics systems, or using listening tools like Hootsuite, Sprout Social or SumAll means you can get a glimpse at what your audience likes most, and can help you measure against the targets you’ve set. There’s not point repeating the same action if it’s not getting the response you want. You may learn that your Instagram audience loves a particular kind of post more than others, so you want to make more of that type of content, or alternatively you see your Facebook followers interact less with external URL posts than ones to your own website, so you create more blogs. Insights like this will help form the groundwork for deciding on the future direction and growth of your social media presence. Marketing Courses Open Days 2021. Our Open Day provides you with the perfect opportunity to discover just what we have to offer. Our Courses. Find out more about the courses we offer at Birmingham City Business School. Study with us I AM BCU - Something Special. Avoiding Silo Mentality. Is online university study worth it? What Gets Measured. Inside our new Postgraduate Finance courses. Recent searches We won't record your recent searches as you have opted out of functional cookies. You can change this on our Manage Privacy page should you wish to. Popular searches Coronavirus Update Virtual Open Day I AM BCU Postgraduate Meet or Beat Suggested searches Courses Accommodation Student Life Prospectus Queen's Anniversary Prize
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Result 20
TitleHow To Build An Effective Online Presence For Your Business
Urlhttps://www.merchantmaverick.com/creating-maintaining-online-presence-business/
DescriptionOver 90% of people research a business online before buying. That's why your business needs a strong online presence. Here's how to build one
Date2 Jun 2020
Organic Position19
H1How To Build An Online Presence For Your Business in 9 Simple Steps
H2What Is An Online Presence?
Why Do I Need To Create An Online Presence?
9 Ways To Build A Strong Online Presence
Monitor, Maintain & Adjust Your Online Presence As Necessary
Resources To Get You Started
What The Coronavirus Means For eCommerce & What Your Business Can Do About It
Find The Best eCommerce Platform To Create Your Store In 2022
7 Strategies To Increase Your eCommerce Sales
What Is Shopify & How To Use Shopify In 2022
Everything You Need To Know About Accepting eCommerce Payments For Your Online Store
H31) Create A Great Website
2) Make Sure You’re Listed On Business Directories
3) Have A Consistent Brand
4) Implement Best SEO Practices
5) Offer Valuable Content
6) Be Active On Social Media
7) Show That You’re An Expert
8) Ask Customers For Reviews
9) Consider Online Advertising
Tools To Monitor Your Online Presence
How To Maintain Your Online Presence
Don’t Be Afraid To Adjust
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H2WithAnchorsWhat Is An Online Presence?
Why Do I Need To Create An Online Presence?
9 Ways To Build A Strong Online Presence
Monitor, Maintain & Adjust Your Online Presence As Necessary
Resources To Get You Started
What The Coronavirus Means For eCommerce & What Your Business Can Do About It
Find The Best eCommerce Platform To Create Your Store In 2022
7 Strategies To Increase Your eCommerce Sales
What Is Shopify & How To Use Shopify In 2022
Everything You Need To Know About Accepting eCommerce Payments For Your Online Store
BodyHow To Build An Online Presence For Your Business in 9 Simple Steps Liz Hull Liz Hull is a writer for Merchant Maverick. In her three years with Merchant Maverick, she has tested and reviewed over 40 eCommerce platforms and published two ebooks on the topic of online selling. Liz has also been published in Startup Nation and Home Business Magazine Online. Liz has a BA in English and Spanish from George Fox University. Contributor 1 comment Updated on: Jun 2, 2020 Advertiser Disclosure: Our unbiased reviews and content are supported in part by affiliate partnerships, and we adhere to strict guidelines to preserve editorial integrity. In order to succeed, your business needs to have a strong presence. You need a great storefront, prominent advertising, and influence in your industry. In addition to all this, you need a solid online presence. As more and more consumers begin researching businesses online, it’s crucial that your business has a great website, active social media accounts, and accurate pages in popular business directories. Establishing a great online presence can help customers find your location, strengthen your brand, and increase your online sales. Here’s what it takes to develop a great online presence for your business. Table of ContentsWhat Is An Online Presence?Why Do I Need To Create An Online Presence?9 Ways To Build A Strong Online PresenceMonitor, Maintain & Adjust Your Online Presence As NecessaryResources To Get You Started What Is An Online Presence? Your business’s online presence is the overall impact of all the places that your business exists online. This includes your business website, your social media accounts, and your pages in business directories, such as Yelp and Google My Business. Your online presence can also include images of your business, blog posts you’ve written, videos you’ve created, and more. Every mention of your business on the internet contributes to your online presence. Why Do I Need To Create An Online Presence? It’s critical that your business establishes a strong online presence, as consumers are more and more likely to look for businesses online. According to BrightLocal’s Local Consumer Review Survey in 2019, 33% of respondents used the internet daily to find a local business in the last year. An additional 16% of consumers said they looked for a business online multiple times per week. Creating and maintaining a good online presence helps new customers discover your services, and it encourages former customers to return to your business. Also, an online presence on directories, such as Google My Business and Yelp, gives customers a chance to leave reviews of your business. These reviews can have a big impact on future customers. One survey in BrightLocal’s Local Consumer Review showed that 36% of survey participants always read reviews of local businesses, while 18% read reviews regularly, and 27% read them occasionally. It’s important to provide a space for customers to find these reviews. There are many additional benefits to maintaining a strong online presence. Here are just a few: Help customers locate your business Use reviews to attract new customers Market your business through content marketing Establish a strong sense of brand Encourage repeat customers Show up more consistently in search results 9 Ways To Build A Strong Online Presence. How can you build a strong online presence for your business? The key is quality and consistency. Businesses with a good online presence work to create a quality brand and website. Then, they regularly engage with customers through comments and social media. Keep reading to learn how you can build a strong online presence. 1) Create A Great Website. Whether your business is strictly online or you operate a brick-and-mortar location, you need a quality website to attract new customers. Fortunately, these days it’s easy to build a well-designed website using popular website builder tools. For businesses that are setting up a website for the very first time, we recommend both Wix and Squarespace. Both of these website builders have easy-to-use drag-and-drop design tools as well as advanced features that fit the needs of many businesses. For new online stores, we suggest using Shopify, which gives you the tools you need to build a brand new website and process orders on that site. We could write an entire article on How To Create A Website For Your Business (in fact, we have!), but for now, you should focus on a developing a website that includes: Mobile-Friendly Design: Read more in our article, What Is Responsive Web Design & Does Your Site Need It? Fast-Loading Webpage Speeds: Aim for under three seconds. A Regularly Updated Blog: Read 5 Reasons Why Your Business Should Have A Blog. Prominent Contact Information: Make it easy for customers to locate and contact you. 2) Make Sure You’re Listed On Business Directories. One of the first steps you should take in establishing your online presence is to make sure your business is listed in popular business directories. Business directories include Yelp, Google My Business, Yellowpages, and the Better Business Bureau. You can use your listings on these directories to do the following: Help customers find your store location List business hours Provide reviews from past customers Feature images of your business Claim your business on each business directory and then update your listing to ensure that all contact info, business hours, and website links are up to date. Google My Business even lets you set a logo and cover photo for your listing. After you set up your listing, you should keep an eye on customer comments. Respond to negative comments to resolve issues or address misunderstandings. For more information on listing your business on Yelp, check out our article: Should I Use Yelp For Business Owners? 3) Have A Consistent Brand. As you create pages for your business on multiple online platforms, it’s important that you remain consistent in both your branding and your messaging. There are a few steps to creating a consistent brand across your website, social media, and business directories. You should use a consistent logo and consistent brand colors across all your sites. You should also work to develop a consistent tone in your written communication, whether it’s casual, professional, or informative. This last step, developing a consistent “personality” for your business, can be challenging. To make it simpler, some businesses choose to create a persona that embodies their brand. For example, a fitness brand might envision their ideal customer and develop a brand persona around that ideal customer. Then, that fitness brand keeps that persona in mind when creating new content. Another way to develop a consistent brand is to study your company’s values internally. When you’ve identified your values (e.g., sustainability, transparency, service, integrity), you can work on demonstrating your values publicly through the content you choose to post. 4) Implement Best SEO Practices. Search Engine Optimization (SEO) is the practice of adjusting your website with the goal of ranking higher up in search engine results. SEO is a complicated subject, and best practices are continually modifying with each major update of search engine algorithms. We recommend that you look into SEO learning resources, including keyword software, such as SEMrush, as well as advice from experts, such as Neil Patel. For now, try a few of these reliable tips to improve your site’s SEO: Design Your Site For Mobile: Google prioritizes sites that work well on mobile. Experts now recommend that you design your website first for mobile and then make adjustments to accommodate larger screen sizes (instead of the other way around). Write Custom URLs & Title Tags: URLs and title tags that use real words perform better in search engine results than URLs that include a jumble of letters and numbers. Customize your site’s URLs and title tags, and be sure to include relevant keywords. Keep Your Site Fresh: Sites that are updated frequently do well on Google. One of the best ways to keep your site fresh is to publish a blog. Doing so will not only motivate you to post new content frequently, but it will also give you an opportunity to include more keywords on your site. 5) Offer Valuable Content. One way you can build your online presence is to regularly publish content, such as videos, infographics, blog posts, and images, that benefit your customers. Valuable content typically falls into one of two categories: informative or entertaining. Aim to create content that your customers appreciate and trust. This practice is called content marketing. According to Ascend2’s Content Marketing Engagement Report in 2019, 60% of marketing professionals think research and case studies are the types of content that their audiences find most trustworthy. The second most popular answer was photos and infographics, with 34% of marketing professionals saying that their audiences trust this form of content. If it fits with your business’s brand, you should aim to provide these types of content: research, case studies, photos, and infographics. And whenever possible, you should provide that content for free. 6) Be Active On Social Media. Social media is a great place to engage with customers regularly and strengthen your brand. When it comes to maintaining your social media sites, your goal should be to post regularly (at least once a day) and frequently interact with customers who comment on your pages. For some sellers, this may mean that you can only manage one or two social media accounts, and that’s okay! Consider which social media platforms your audience uses most often, and prioritize those platforms. Online sellers may be surprised to learn that you can even sell products on social media. Use Shoppable Posts on Instagram, Buy Buttons on Pinterest, and Facebook Shops on Facebook and Instagram. For more information on selling on social media, try our article, How To Sell On Instagram With Shoppable Posts. To learn more about running an effective social media site, head over to our Guide To Social Media Marketing. 7) Show That You’re An Expert. A solid online presence allows you to demonstrate expertise in your industry. Use your blog to share industry insights and consider submitting guest posts to other blogs. You also might consider branching out into forums, such as Reddit and Quora. Answering questions on these sites can give you more credibility and draw more attention to your business. What’s more, it can occasionally give you a boost in SEO. 8) Ask Customers For Reviews. Customer reviews can make a huge impact on your business’s success! One survey in BrightLocal’s Local Consumer Review showed that the average consumer reads ten online reviews before they feel they can trust a business. Use your pages in business directories, your social media accounts, and your website to display reviews from past customers. When customers have a good experience with your business, ask them to visit your site on Google or Yelp and leave a review. Some businesses even incentivize customers to leave reviews with a discount off a future purchase. A word of caution: While it’s okay to request reviews from real customers, you should never attempt to write false reviews. It is easy to spot fake reviews, and customers will lose faith in your business if you engage in this practice. 9) Consider Online Advertising. One final way to increase the impact of your online presence is to purchase online advertisements. Online advertisements (such as Google AdWords) typically work on a Pay-Per-Click (PPC) model. In this model, you place bids on relevant keywords for an ad, and when a potential customer clicks your ad, you pay the amount set by your bid. PPC advertising can be an expensive marketing method, but it is a good option for many online businesses. If you own an online business that has no physical location whatsoever, you should consider investing in PPC ads. In particular, PPC works well for eCommerce businesses that can market specific products online since customers are easily able to complete a purchase after clicking the ad. Monitor, Maintain & Adjust Your Online Presence As Necessary. Nothing in business is truly “set it and forget it.” Once you have established a solid online presence on your website, social media sites, and business directories, you’ll need to maintain that online presence through regular monitoring and updates. Tools To Monitor Your Online Presence. Take advantage of web analytics tools, such as Google Analytics and Google Search Console, to monitor to impact of your online presence. You can measure things, such as what types of website content attract the most visitors, how well your social media efforts are working, and which pages are the most effective at converting visitors to paying customers. Keep up to date on your site’s successes and failures, and adjust your strategies to do better in the future. How To Maintain Your Online Presence. In addition to monitoring your site’s traffic and performance, you should continually update your information across the web. Make sure you keep content fresh and respond to customer comments. Here are a few tips: Maintain Your Website: Maintain your site by regularly running server updates and updating plugins and security patches. Post New Content: Keep your site active with new blog posts, and keep engaging with customers on your social media pages. Check Customer Reviews: Read any new customer reviews on pages, such as Yelp and Google, and respond to negative comments. Aim to make things right with your customers, and don’t start flame wars. Verify Contact Info: Regularly check your contact information to make sure everything is correct. Check For Outdated Links & Pages: Look for old and broken links and pages. Outdated links can make customers think your business doesn’t exist anymore. Don’t Be Afraid To Adjust. Flexibility is a winning quality when it comes to online marketing. If some element of your online presence isn’t working, whether it’s your social media sites, your blog, or your website, don’t be afraid to try something new. Use A/B testing to figure out what works and what doesn’t, and try out new platforms and social media accounts. As always, use monitoring tools to track the success of your new strategies and decide what you want to keep as you move forward. Resources To Get You Started. Building an online presence for your business can be a time-consuming process, but it is worth the payoff in the end. As you begin, prioritize creating a website for your business and listing your business on online directories. These are the first places customers will land when they search for your business. For more advice on setting up a great website, try our posts on How To Create A Website For Your Business and 15 Tips For A Better Business Website. For more information on succeeding on social media, take a look at our Guide To Social Media Marketing. Bio Twitter Latest Posts Liz Hull. ContributorLiz Hull is a writer for Merchant Maverick. In her three years with Merchant Maverick, she has tested and reviewed over 40 eCommerce platforms and published two ebooks on the topic of online selling. Liz has also been published in Startup Nation and Home Business Magazine Online. Liz has a BA in English and Spanish from George Fox University. @liz__hull. Latest posts by Liz Hull (see all). Etsy Review - July 10, 2020 BigCommerce Pricing, Plans & Fees Explained - July 10, 2020 What Is BigCommerce? - June 29, 2020 How To Start A Delivery Business In 9 Easy, Hassle-Free Steps - June 3, 2020 How To Start An Online Tutoring Business: Prerequisites & 8 Steps To Success - April 9, 2020 Show moreShow less Check Out Our Preferred eCommerce Platforms 🏆ShopifySquare OnlineBigCommerceShift4ShopStart TrialRead Review Start TrialRead Review Start TrialRead Review Start TrialRead Review Price$29-299/mo$0/mo$30-300/mo$0-229/moFree Trial90 daysUnlimited15 days30 daysEase Of UseVery EasyVery EasyEasyEasyNext StepsStart TrialStart TrialStart TrialStart TrialSee more informationHideWe've done in-depth research on each and confidently recommend them. Check Out Our Preferred eCommerce Platforms 🏆ShopifySquare OnlineBigCommerceShift4ShopStart TrialRead Review Start TrialRead Review Start TrialRead Review Start TrialRead Review Price$29-299/mo$0/mo$30-300/mo$0-229/moFree Trial90 daysUnlimited15 days30 daysEase Of UseVery EasyVery EasyEasyEasyNext StepsStart TrialStart TrialStart TrialStart TrialSee more informationHideWe've done in-depth research on each and confidently recommend them. Read Next What The Coronavirus Means For eCommerce & What Your Business Can Do About It. Read More Mar 19, 2020 0 Filed under: eCommerce, Small Business Find The Best eCommerce Platform To Create Your Store In 2022. Read More Jul 20, 2021 4 Filed under: eCommerce 7 Strategies To Increase Your eCommerce Sales. Read More Apr 21, 2020 2 Filed under: eCommerce, Web Development What Is Shopify & How To Use Shopify In 2022. Read More May 26, 2021 18 Filed under: eCommerce Everything You Need To Know About Accepting eCommerce Payments For Your Online Store. Read More Jun 7, 2021 0 Filed under: Credit Card Processing, eCommerce, Payment Gateways, PCI Compliance Leave a Reply Cancel reply. Close this module Our unbiased reviews and content are supported in part by affiliate partnerships, and we adhere to strict guidelines to preserve editorial integrity. The editorial content on this page is not provided by any of the companies mentioned and has not been reviewed, approved or otherwise endorsed by any of these entities. Opinions expressed here are author’s alone. Close this module The vendors that appear on this list were chosen by subject matter experts on the basis of product quality, wide usage and availability, and positive reputation. Close this module Merchant Maverick’s ratings are editorial in nature, and are not aggregated from user reviews. Each staff reviewer at Merchant Maverick is a subject matter expert with experience researching, testing, and evaluating small business software and services. 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Topics
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  • Tf
  • Position
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  • 80
  • 20
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  • 59
  • 20
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  • 20
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  • 32
  • 20
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  • 32
  • 20
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  • 26
  • 20
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  • 25
  • 20
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  • 21
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  • 21
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  • 21
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  • 21
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  • 15
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  • 14
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  • 12
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  • 11
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  • 10
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  • 9
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  • 9
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  • 9
  • 20
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  • 9
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  • 9
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  • 8
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  • 6
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  • 6
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  • 6
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  • 6
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  • 6
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  • 5
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  • 5
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  • 5
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  • 4
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  • 4
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  • 4
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  • 4
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  • 3
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  • 3
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  • 3
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  • 3
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  • 3
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Result 21
TitleHow to create an online presence - Quora
Urlhttps://www.quora.com/How-do-you-create-an-online-presence
Description
Date
Organic Position20
H1
H2
H3
H2WithAnchors
BodySomething went wrong. Wait a moment and try again.Try again Please enable Javascript and refresh the page to continue
Topics
  • Topic
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Result 22
Title6 ways to build and maintain a positive presence online | Fusion Media
Urlhttps://fusion-media.eu/media/6-ways-to-build-and-maintain-a-positive-presence-online/
Description
Date
Organic Position21
H16 ways to build and maintain a positive presence online
H26 ways to build and maintain a positive presence online
6 ways to build and maintain a positive presence online
Quick Links
Contact Us
H3
H2WithAnchors6 ways to build and maintain a positive presence online
6 ways to build and maintain a positive presence online
Quick Links
Contact Us
Body6 ways to build and maintain a positive presence online 6 ways to build and maintain a positive presence online. Most entrepreneurs assume that a lack of an online reputation is a good thing. In reality, it’s negative, because people who can’t find you or any mention of your startup anywhere on the Internet assume you are not savvy or have something to hide. At the very least, with no positives for balance, it’s very risky, since the first negative mention of you or your company will kill your reputation. The simple solution is for you to define your online identity early with positive content—starting with a business website with the right domain name and an “about me” page with pictures that paint a positive image of your background, accomplishments and current mission. 6 ways to build and maintain a positive presence online. In addition, there are many other proactive ways to expand that positive presence, including the following: 1. Claim your identity on social media before someone else does. You may not think it’s important to have a Facebook or Twitter account, but once you and your business get some traction, others with less scruples will be quick to grab your name and use it against you. Identity theft can be as devastating to a business as it is to a person. 2. Actively contribute to common business and personal profile sites. Just the act of registering on these sites sets a positive reputation. Occasional engagement and visibility in forum discussions and industry activities establishes positive content to offset the random negative comment that every passionate entrepreneur is sure to generate. 6 ways to build and maintain a positive presence online. 3. Add new blog content to your site on a regular basis. Blogging is an ideal way to express your positive values, show your expertise and establish yourself as an influencer. If done well, this will get you a wealth of positive comments, as well as provide real “Google juice” to push negative content out of view on any search engine results. 4. Monitor the web for negative comments and address them directly. Any not-so-positive reviews or comments can be found with Google Alerts or a similar free tool. They should be answered quickly in a non-defensive manner, ideally pointing to other previous positive content. Don’t make the mistake of ignoring negative comments or reviews, hoping no one will notice. 5. Actively work to remove irrelevant and unwanted content. It is always worth contacting a site owner to remove unflattering content, but you may not have much leverage. You can delete comments on your own site, or articles you have contributed. Expert sites, such as BrandYourself, have proprietary techniques to help remove bad content. 6. Live the reputation you want to see online. These days, everything you do or say, even in a moment of weakness or in private, ends up online. It’s impossible to live one life and project another, so remember your current or future business before posting that provocative picture on Facebook. The Internet sees the good, the bad and the ugly. If you want a marketing partner that is passionate about helping you grow your business then get in touch. It’s what we’re best at. A version of this article originally appeared on Entrepreneur.com. Copyright © 2015 Entrepreneur Media, Inc. All rights reserved. Tweets by @FusionMediaEu Quick Links. Advertising Brand Development Direct Marketing Email Marketing Event Management Graphics and Design Marketing Mobile Apps Photography PR TV Video Marketing Public Relations SEO Social Media Marketing Social Media Training Website Design and Management Contact Us. Fusion Media (Europe) Ltd 3a Beechcroft Industrial Estate Chapel Wood Road Ash Sevenoaks Kent TN15 7HX Tel: +44 (0)1474 707891 © 2022 Fusion Media Europe Limited Website designed and hosted by Fusion Media
Topics
  • Topic
  • Tf
  • Position
  • positive
  • 15
  • 22
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  • 10
  • 22
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  • 9
  • 22
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  • 9
  • 22
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  • 8
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  • 7
  • 22
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  • 6
  • 22
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  • 6
  • 22
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  • 6
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  • 4
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  • 22
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  • 4
  • 22
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  • 4
  • 22
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  • 4
  • 22
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  • 4
  • 22
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  • 4
  • 22
  • maintain
  • 4
  • 22
  • reputation
  • 4
  • 22
  • positive content
  • 3
  • 22
  • social media
  • 3
  • 22
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  • 3
  • 22
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  • 3
  • 22
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  • 3
  • 22
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  • 3
  • 22
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  • 3
  • 22
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  • 3
  • 22
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  • 3
  • 22
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Result 23
TitleHow to Create a Powerful Web Presence - Small Business BC
Urlhttps://smallbusinessbc.ca/article/how-create-a-powerful-web-presence/
Description
Date
Organic Position22
H1Small Business BC
H2Resources for Entrepreneurs to Start and Grow Successful Businesses
Make it Easy for Your Customers to Access and Navigate Your Site
Keep Your Audience in Mind at All Times
Test, Test, Test
Take Advantage of Website Analytics Tools
SEO (Search Engine Optimization): Make Sure Your Customers Can Find You
Marketing Online: Promoting Your Site
Your Website is an Extension of Your Brand
Manage Your Customer Relationships
Here to Help
H3Related Articles:
H2WithAnchorsResources for Entrepreneurs to Start and Grow Successful Businesses
Make it Easy for Your Customers to Access and Navigate Your Site
Keep Your Audience in Mind at All Times
Test, Test, Test
Take Advantage of Website Analytics Tools
SEO (Search Engine Optimization): Make Sure Your Customers Can Find You
Marketing Online: Promoting Your Site
Your Website is an Extension of Your Brand
Manage Your Customer Relationships
Here to Help
BodySmall Business BC Resources for Entrepreneurs to Start and Grow Successful Businesses. Veuillez sélectionner la façon dont vous souhaitez voir nos options de langue française Accédez la page d'accueil dédiée aux ressources en française de SBBC Sélectionner Utilisez notre outil de traduction pour le site entier Sélectionner How to Create a Powerful Web Presence In some respects, your website is like a living, breathing thing; it’s available 24X7, and requires consistent care and feeding. Unlike a printed brochure, your website can continually evolve and improve through better content, easier navigation, greater functionality, and testing. Here are some tips for improving your site—and your customers’ experience with your site—by creating a more powerful and effective web presence. Make it Easy for Your Customers to Access and Navigate Your Site. Your website’s UI (user interface) should be simple, easy to navigate, and be up to date. The colour schemes used for backgrounds and copy should be pleasant and easy to read. Take into account web accessibility which ensures that those with vision impairment or dexterity challenges can use your site. This could be as simple as having an option to increase the size of the text on your website. Keep Your Audience in Mind at All Times. Write your website content for your customers. Your content should be relevant, up-to-date, easy to read, and should convey how your products and services can be of benefit to your customers. Read more tips on web copywriting here. Test, Test, Test. Make sure to test your website with different types of Internet connections such as cable, ADSL, and modem to see if the pages load fast. Avoid using graphic-intensive images that slow your site down without providing useful information. Test your website with different browsers such as Internet Explorer, Mozilla Firefox, and Safari. You may be surprised how your web pages appear in different browsers. Not everyone updates their browser to the latest version. It’s common that earlier versions of a browser will not properly show the content of your website. Design your website to be compatible across a wide variety of browsers and browser versions. Test different functions on your site, such as checkout and registrations, with your customers. Ask someone to perform a specific task, and watch them to see how they fair. Do they struggle to make a purchase, or request information? Make sure the most important calls-to-action (e.g. “Buy Now” and “Contact Us”), are clearly visible on any web page. Take Advantage of Website Analytics Tools. You can use free web analytics tools such as Google Analytics to find out how many visitors you have, how much time they spend on each of your web pages, from where they are visiting, and what sites led them to yours. Are customers leaving your site quickly? Are you getting a lot of “abandoned” shopping carts? Analytics tools can help you determine why. SEO (Search Engine Optimization): Make Sure Your Customers Can Find You. Many of your customers type keywords into search engines such as Google, Yahoo, Bing, or MSN to find products and services. Optimizing your website for search engines—making sure your site is populated with these keywords—can improve your ranking and can drive more traffic to your website. You can then take advantage of this traffic to convert regular visitors to potential repeating customers. Marketing Online: Promoting Your Site. In order to generate online sales and traffic, you need to actively market and advertise your products and services, both online and through traditional media (print advertising, brochures, signage, etc.). Research your market before introducing new products, services, or expanding to a new geographical region. Take advantage of online social media tools such asTwitter, Facebook, Yahoo Upcoming, and YouTube to market and raise your customers’ awareness about your products and services. You can also advertise online on different search engines. For example, Google AdWords lets you target ads to different geographical markets based on different keywords. Your Website is an Extension of Your Brand. The experience your customers have on your website reflects on your business; a frustrating experience on your website can diminish your brand. Not only should you make sure your brand extends to your website, you should ensure your site is designed so your customers experience a productive and enjoyable visit. Manage Your Customer Relationships. More and more people expect to be able to interact with a company through its website. Your contact and customer service information, such as shipping and return policies, should be easy to find and understand. You can also use your website to collect customers’ names and, with their permission, send periodic emails, eletters, or mail to promote your company. If you do collect customer data, be sure your website has a privacy policy and legal disclaimer. You might need to consult with an Internet or privacy lawyer to cover all regulatory aspects of your online business. To manage your interactions with your customers, you can take advantage of customer relationship management (CRM) systems. There are even free applications available, such as SugarCRM’s CRM solution. Here to Help. No matter what stage of business, or what problem you face, Small Business BC offers a range of seminars and one-on-one advisory sessions to suit any business. View More Articles Share this Story Related Articles:. 5 Overlooked Little Things That Impact Your Small Business How to Use Analytics to Understand Your Online Audience Protecting Your Business Online: It’s More than IT Security Advertisement Advertisement We respectfully acknowledge our place of work is within the ancestral, traditional and unceded territories of the Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səl̓ilwətaʔɬ/sel̓ílwitulh (Tsleil-Waututh) and that we serve the Peoples of the many Nations throughout British Columbia.
Topics
  • Topic
  • Tf
  • Position
  • website
  • 22
  • 23
  • customer
  • 19
  • 23
  • site
  • 15
  • 23
  • browser
  • 10
  • 23
  • web
  • 9
  • 23
  • online
  • 9
  • 23
  • business
  • 9
  • 23
  • service
  • 7
  • 23
  • test
  • 7
  • 23
  • product service
  • 6
  • 23
  • tool
  • 6
  • 23
  • page
  • 6
  • 23
  • analytic
  • 6
  • 23
  • web page
  • 5
  • 23
  • search engine
  • 5
  • 23
  • internet
  • 5
  • 23
  • find
  • 5
  • 23
  • search
  • 5
  • 23
  • market
  • 5
  • 23
  • easy
  • 5
  • 23
  • product
  • 5
  • 23
  • analytic tool
  • 4
  • 23
  • google
  • 4
  • 23
  • keyword
  • 4
  • 23
  • content
  • 4
  • 23
  • experience
  • 4
  • 23
  • advantage
  • 4
  • 23
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  • 4
  • 23
  • small business
  • 3
  • 23
  • test test
  • 3
  • 23
  • de
  • 3
  • 23
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  • 3
  • 23
  • information
  • 3
  • 23
  • version
  • 3
  • 23
  • traffic
  • 3
  • 23
  • brand
  • 3
  • 23
Result 24
TitleCreating an Online Presence from 0 to Thriving in 3 Months
Urlhttps://potluckconsulting.com/case-study-creating-online-presence-three-months/
DescriptionCase Study: We were brought on to launch and build an online presence to promote an educational product. In 3 months, here's what happened
Date
Organic Position23
H1Case Study: Creating an Online Presence from Scratch to Thriving in 3 Months
H2The Project Overview: Digital Launch for an Educational Product
The Strategy: Build Relationships & Create Action
Our Results: Online Presence Unlocked!
1,873 Page Likes
200,000+ Impressions
19.16% Open Rate
178.68% Increase in Web Traffic
Takeaways
H3Highlights in Three Month’s Time:
Looking to hand-off your digital marketing efforts to an experienced team?
Newsletter
H2WithAnchorsThe Project Overview: Digital Launch for an Educational Product
The Strategy: Build Relationships & Create Action
Our Results: Online Presence Unlocked!
1,873 Page Likes
200,000+ Impressions
19.16% Open Rate
178.68% Increase in Web Traffic
Takeaways
BodyCase Study: Creating an Online Presence from Scratch to Thriving in 3 Months Share: 0% TOP Written by Rose Souders The Project Overview: Digital Launch for an Educational Product. We were brought on a temporary project to launch and build an online presence to promote an educational product. When we came on board, there was very little online presence. The client needed to build multiple social media accounts, launch a new website, and develop an email marketing strategy. This project was a team effort that brought together the strengths of designers, web developers, partners, and, of course, Potluck’s strategic approach to digital marketing! Our aim was to build a strategy that would serve our client long after the initial phase of the project ended, so we developed a cohesive digital marketing plan designed to not only produce results but gather assets and information to be used on other platforms and in future marketing efforts. We created an online presence on multiple social media platforms, a healthy Facebook ads account, as well as a two- month strategic email marketing campaign to promote the website launch, provide ongoing value to subscribers, and create action for the client’s sales team. To make the most of our efforts, we ensured that the email, ads, and social media strategies were well-coordinated and designed to benefit each other via cross-promotion, retargeting, etc. The Strategy: Build Relationships & Create Action. The focuses were to lay the groundwork for establishing a presence on social media in a professional manner, increase visibility to potential customers, generate excitement around the launch of the new website, and ultimately begin building relationships with people who would benefit from the product. Before we begin a new project, Potluck typically analyzes a client’s data to inform our strategy. In this case, since there was little history to analyze with the brand new accounts, we instead started by focusing on who our target audience would likely be and how to build a social media image and structure that would be appealing to them, clear, and consistent with other marketing efforts. In preparation for the web site launch, we initially focused heavily on brand awareness and building audiences for our paid ads. Our primary social media focus was Facebook. Here, our focuses were accomplished by starting organic content to give new followers an idea of what to expect from following the page and attracting followers with an informative and engaging ad that was distributed to people who fit our target market, using the email list to generate additional lists of similar audiences and creating our own audiences by targeting interests that indicated that they would be a good fit for our page. After collecting a following on Facebook to whom the product would be relevant, we maintained the relationships with selected organic content that would be engaging and in line with the client’s mission. Furthermore, we had a partnership with a relevant organization, which included hosting a giveaway that resulted in a massive amount of social visibility for our client. All posts included imagery and/or links. We also began preparing our email templates and campaigns for the mailing list. We ensured that content was consistent across platforms. This preparation would pay off as the initial campaigns had impressive results, which will be discussed in the following section. Our Results: Online Presence Unlocked! Overall, our efforts created valuable audiences, allowed us access to insight about our users that will help inform our client for their future marketing efforts, brought in a great deal of visibility, and provided a solid foundation for them to move forward in digital marketing. Highlights in Three Month’s Time:. 1,873 Page Likes. Facebook page likes increased from 0 to 1,873 by the end of the third month. 200,000+ Impressions. The brand was seen over 200,000 times on Facebook in the first three months it was live. 19.16% Open Rate. Our client went from having no email marketing at all to having a unique open rate of 19.16% the month after the launch month. 178.68% Increase in Web Traffic. In the three months that social was live, web traffic increased 178.68% compared to the three previous months! Facebook: Our client went from having no online presence on Facebook to having over 1,800 likes, which exceeded our initial goals! Initially, nearly all of our page impressions (times that we were seen) were from ads, but as our following grew, so did our organic (unpaid) impressions. In month three, we received an enormous amount of viral visibility from being tagged in our partner’s giveaway content. By collecting a large and carefully targeted following, we have not only given our client an audience for future organic content but a valuable audience for advertising campaigns, mailing list promotions, and growth on other platforms. Email Marketing: We launched an email marketing campaign in tandem with the website launch, beginning with an introductory email about the client. Along with sales emails, we included engaging emails that would provide value to our targeted customers to keep subscribers engaged. Our subject lines were designed to be as clear as possible about the contents of the emails, and we had a fantastic open rate. In our launch month, we had a monthly unique open rate of 11.66%, and grew to a unique open rate of 19.16% in the month after launch, which is unusually high for a sizeable email list! As you will see in the next section, there was a massive increase in web traffic in the launch month (March), with 37.66% of that traffic from our email marketing efforts! Our client now has flexible templates and examples of effective emails to continue their successful email campaign as well as a robust audience that has already had many opportunities to become increasingly familiar with their brand and product. Website Traffic: We saw a clear improvement in web traffic in month two even before the new website was launched (there was an older website live before the new website launched). In addition to the enormous amount of traffic from our email marketing efforts we had in month three, we saw increases in traffic from organic traffic from search engines, such as Google, and social sources, such as Facebook. This was exciting because not only did we get immediate gratification from social media efforts, but we saw that more users were finding us through search engines! Now that the website has more activity, our client will be able to use Facebook pixel data to create additional audiences for future marketing efforts as well as their existing ads based on visits and behaviors on the website.  We are confident that our client has the resources they need to continue marketing effectively, and we wish them all of the best! Takeaways. Create a social media presence that is approachable and transparent about the value people will get from following you. Keep your various digital marketing efforts in sync with each other and use opportunities to cross-promote within your own marketing structure as well as promoting with other collaborators to get results that benefit everyone involved. Carefully select the people you target who will be more likely to connect with your company’s mission and engage in meaningful ways. Be clear in your intentions and provide value to your email subscribers for their loyalty.   Looking to hand-off your digital marketing efforts to an experienced team? Potluck Consulting offers strategy and management services for social media marketing, paid advertising, email marketing, SEO, and content marketing. Take a look at our Pricing Guide to learn more about what working with us might look like for you. Pricing Guide LOADING Newsletter. Our newsletter goes into detail about marketing best practices, how to’s, case studies, and tool recommendations. Subscribe to receive it straight to your inbox!
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Title5 Tips on How to Create a Professional Online Presence (as a Techie) - Learn to Code With Me
Urlhttps://learntocodewith.me/posts/online-presence/
DescriptionThe truth is your online presence can make or break your career. In this post, I explain what a web presence is, why your online presence matters, and how to create a professional online presence in a way that suits you
Date8 Sept 2021
Organic Position24
H15 Tips on How to Create a Professional Online Presence (as a Techie)
H2What Is a Digital Footprint?
5 Tips for Creating an Online Presence/Personal Brand
How to Improve Your Online Presence Strategically
Using Your Online Presence to Provide Value
Yes… There Are Still Other Ways to Get Opportunities
FAQs About Creating an Online Presence
Start Building Your Online Presence Today
H3Why Your Online Presence Matters
1. Build a personal website/portfolio 💻
2. Brand yourself 🎨
3. Use social media 📱
4. Create content ✍️
5. Build projects 🧑‍💻
How do you find out what the internet knows about you?
How can I clean up my existing online presence?
Should I make my social media profiles private?
What makes a good online presence?
How do you maintain an online presence?
Do I have to be on every social media platform?
H2WithAnchorsWhat Is a Digital Footprint?
5 Tips for Creating an Online Presence/Personal Brand
How to Improve Your Online Presence Strategically
Using Your Online Presence to Provide Value
Yes… There Are Still Other Ways to Get Opportunities
FAQs About Creating an Online Presence
Start Building Your Online Presence Today
Body5 Tips on How to Create a Professional Online Presence (as a Techie) Updated on September 8th, 2021 | Sign up for learn to code tips Disclaimer: This post may contain affiliate links, meaning I will make a commission if you decide to make a purchase via my links, at no extra cost to you. Continue to my earnings disclosure for more info. If you’re serious about starting a career in tech, I cannot stress enough how important it is that you start building a digital presence sooner rather than later. Your parents and grandparents have probably told you stories of how they got jobs by putting on a suit and walking into an office with a resume. That’s not the world most of us discovered when we entered the workforce, though. We were told, “Apply online.” You didn’t necessarily have to have your own digital footprint or personal brand for this, though. Now the landscape is changing again, and by the time you have grandkids, they’ll be equally amazed that you once applied for jobs by filling out form boxes and attaching documents on a website, without creating an online presence. The fact is, if you are looking for a full-time job or a side gig, sending out online applications is not the most effective way to go about it anymore. In 2021, there are way better methods of handling your job search or finding freelance work than by blasting out resumes and boilerplate cover letters. (Which is a no-no, by the way. A copy-and-paste cover letter is easy to spot, and even easier for recruiters to delete.) What’s the method of the future, you ask? It all begins with curating an online presence. Why an online presence is vital to your career (and how to start building yours) Click To Tweet There are many names for an online presence: digital footprint, personal brand, web presence, online profile, etc.   No matter what you prefer to call it, building online presence is important! In this article, we’ll cover what a digital footprint is, why your online presence matters, and how to create a professional online presence (or how to clean up/improve your online presence if you haven’t been intentional about it in the past). Disclosure: I’m a proud affiliate for some of the resources mentioned in this article. If you buy a product through my links on this page, I may get a small commission for referring you. Thanks! Table of Contents What Is a Digital Footprint?Why Your Online Presence Matters5 Tips for Creating an Online PresenceHow to Improve Your Online Presence StrategicallyUsing Your Online Presence to Provide ValueOther Ways to Get OpportunitiesFAQs What Is a Digital Footprint? 👣 What does digital footprint mean? Your digital footprint/online presence is the broad picture of the identity you’ve created online — personal and professional. Your internet presence changes each time you publish content, write a tweet, or interact with someone in a public online space. In a nutshell, your digital footprint is determined by what you publicly put out online. It’s what can be found out about you via online searching. (A private Twitter account or Instagram profile doesn’t count, because not everyone can access it beyond the people you allow.) In a nutshell, your digital footprint is determined by what you publicly put out online. Click To Tweet Even if you don’t think you have a digital presence, you do. Test it out yourself! To check your online presence, Google your full name (in quotes for best results), plus the town/state you grew up in or live in now. Unless you have a really common name (looking at you, James Smith — which actually beats John Smith these days), you’ll probably find yourself. There’s your digital footprint! These days, employers expect you to have a digital footprint, especially if you’re a developer, software engineer, or other techie. And if you’re going to freelance, your online presence is largely how you’re going to attract and land clients. In fact, nowadays, 77% of employers are Googling and otherwise researching job applicants. What appears in the search results is your online presence, or digital footprint. And if literally nothing appears — it raises eyebrows. 77% of employers Google job applicants by name — what appears on the results page matters. Click To Tweet ☝️ Back to the table of contents Why Your Online Presence Matters. Maybe your digital footprint is already great…or maybe it’s a little lackluster. The good news is that it’s easy to take control of, and reshape, how you appear online. Your online presence is powerful. It can show you who are, help build trust and credibility, show that you’re passionate, and make you stand out from the pack. (Or, on the flip side, it can make you stand out in a bad way…when you forget to delete that one profile picture on Facebook from that party.) Having in-demand skills and experience is great. But if people don’t know you have amazing skills, jobs and connections won’t exactly be falling into your lap. Put yourself out there, so the world can see. An online presence is a networking tool, too. A strong one goes a long way in helping you connect with more people — peers, influencers, and decision-makers. An online presence is a networking tool – a strong one can help you connect with influencers Click To Tweet As an example, Masha Zvereva started Coding Blonde (now called Stereotype Breakers), got a job at Google and now does influencer marketing with Stereotype Breakers full-time. I’m another example! I started LTCWM years before I applied for my first full-time job in tech. My blog where I write about learning to code helped me land a job at Teachable – an EdTech startup. I didn’t need to convince hiring managers I was passionate about online education; my site proved that. Even though I didn’t necessarily “check all the boxes” on their lists of job requirements, that underlying passion spoke a lot louder than a few missing skills. ☝️ Back to the table of contents Download the LinkedIn profile checklist Created with aspiring techies in mind. Success! Now check your email to confirm your subscription. 5 Tips for Creating an Online Presence/Personal Brand. Many components are involved in the process of building a solid web presence. Below are a few of the most common, and effective, ways to improve online presence. Whether you have no online presence and want to build one from scratch, or you want to clean up your online presence and build a professional personal brand, these tips can help. 1. Build a personal website/portfolio 💻. This is step one of how to build your personal brand online. Everything starts with having your own website. You need a dedicated place online that tells people who you are and what you do. A website or portfolio site is an ideal place to outline your vision/skillset, show examples of your work and resume, and make your contact information available. Make an about me page to introduce yourself and highlight your goals, experience, and personality. Unless you have a business with its own name, use your full name as the URL. If the .com extension isn’t available, you have plenty of other options — .net, .org, .me, and many more. When you register a domain, you own it. Find out why you should use WordPress for your first website (and why Kinsta is my favorite choice for hosting). You can also start with something simple like https://about.me/.  Join the free portfolio course Sign up below for my *free* course on how to build a portfolio site as a web developer/designer. Thanks! Check your inbox now to confirm your email address. Or, check out these helpful online portfolio website examples here. 2. Brand yourself 🎨. Once you’ve set up a website, you’ll also want to get to work creating the aesthetic of your personal brand. While you don’t need a logo or brand colors when you’re first getting started, narrowing in on a style or branding elements that help you stand out and represent who you are can be beneficial.  Check out Creative Market, a marketplace for design assets like fonts, graphics, and website templates, to get started.  3. Use social media 📱. Technology professionals should have an online profile on LinkedIn and GitHub (if you write code) at a minimum. Joining Twitter and Instagram, or creating a Facebook group/page can be a good idea, too, provided you have the time and content to post regularly on them. (Designers, also look into Dribbble and Behance.) TikTok or YouTube can also be good social media platforms to join if you like creating videos. LinkedIn is especially important if you’re looking to land a job. Danny Thomspon went from frying chicken to working at Google by using LinkedIn. Caitlyn Greffly also leveraged LinkedIn to transition from beer sales to software engineering. Here are some tips for how to take your LinkedIn profile to the next level.  Plenty of developers use social media to build a following to augment their professional online presence. Here are a few examples to draw inspiration from:  @theaigirl on [email protected] on [email protected]_dvlpr on Instagram who I interviewed [email protected] on TikTok 4. Create content ✍️. If you’re a good writer (or even a passable one), start blogging. Usually, this will be done on your website, but you can also choose to publish on a platform like Medium, Dev.to, or freeCodeCamp. Focus on creating quality content that is valuable to others; this will help your blog (and thereby you) develop a following. Here are some tips for getting people to pay attention to your blog. If writing isn’t really your thing, that’s fine. Thanks to modern technology, it’s easier than ever to start podcasting, design graphics/illustrations, or create videos. Here are some additional examples of content you could create: Post photos of your life/work on InstagramTake photos and review products or tech gadgetsCreate TikTok videos or Instagram reelsStart a video journal or vlog on YouTube (unboxings, day in the life, and office tours are often popular)Design and sell products online (here are 20 of the best e-commerce platforms)Create and post funny or relatable memes and gifsDesign cartoons, illustrations or infographics (example: @futurismcartoons)Write and post poetry (example: @quarterlifepoetry)Interview people about a topic you’re interested in or want to have a career in — you don’t need to know much and you’ll learn along the way and make connectionsSend out a weekly or monthly email newsletter (ConvertKit and MailChimp are great options to get started)Create other artwork/creative content — paintings, newspaper blackouts, bullet journals, etc.Give your take on something generic (like learning to code, working in tech, etc.) informed by your unique personal experiences and the things that make you you (e.g., nationality, gender, sexuality, previous job title, etc.) Blogging 101 Want to start blogging? Then you MUST download my ultimate guide! Success! Now check your email to confirm your subscription. 5. Build projects 🧑‍💻. Adding projects or code to your GitHub provides evidence that you know what you’re doing — the “showing your work” equivalent of the working world. This adds even more credibility to your online presence. Start by building a mini app, or helpful library (like the Toast grid system). Or create other kinds of side projects (for yourself or others), like Jessica Hische’s shouldiworkforfree.com. Max Eccles documents his learning journey by building projects in public. He is currently bootstrapping a SaaS tool with no budget, beginner coding skills, and less than 15 hours per week. Check out his progress here. As a bonus, doing something like this out in the open on the internet can get you supporters/followers for your project. There are, of course, more ways to build your online presence than just those four. Remember, your online presence is anything that can be searchable online. As long as it’s online and public, it counts. It’s easy to feel overwhelmed. So many options, what path to pursue? The answer: where you put your attention depends on your goals. ☝️ Back to the table of contents How to Improve Your Online Presence Strategically. Don’t just build your internet presence because it’s something you’re supposed to do. Be strategic about it. Build your personal brand in a way that will help you reach your career goals. Otherwise, you’re just wasting time. Be strategic when crafting your online presence. Build it in a way that will help you reach your goals.Click To Tweet The first step in strategically creating an online presence is to pinpoint exactly the kind of job you want. What industry? What company? What will your role be? What will the hiring manager who interviews you care about? When you have a target in mind, it’s a lot easier to be deliberate in the online presence you create. Want a job as a web developer? Build projects that align with the kind of jobs you want, using the programs and technologies that the job requires. Post them on GitHub publicly. Or contribute to an open source project. Or write blog posts that pertain to some aspect of the job. Check out this podcast episode on coming up with coding projects for more ideas. Want to be a web designer? Similarly, design stuff that aligns with the kinds of jobs you want. (If you want to work in the food industry, like at GrubHub or Doordash, for instance, design food-related things — icon sets, infographics, even presentations.) Get on design-specific platforms like Behance and Dribbble. Write blog posts about design topics that will attract decision-makers at the companies you want to work for. Add these things to your portfolio site. The topic doesn’t have to be coding! In fact, when you couple two things together, it can make you stand out more. I like to call it “passion mashing.” Think about what your interests and obsessions are and find a tech-y spin on them. 🍜 For example, if you’re a big foodie and you want to be a web designer, try designing your own recipe blog or restaurant review site. Apply to jobs at companies like Grubhub or DoorDash or Blue Apron, and you’ll likely stand out way more than the other web designers. 🧗 Love bouldering and want to get into app development? Build a searchable database of local/national climbing centers. 🌡️ Passionate about studying climate change and want to get into data analytics? Carry out your own research using publicly available data and blog about your findings, share your data visualizations on r/DataIsBeautiful, or post research-backed infographics on Instagram about how ordinary people can make a difference. If you want to be, do. Just make sure to highlight what you do on your personal site, so you can show it to the world! ☝️ Back to the table of contents Using Your Online Presence to Provide Value. Whatever your target is, there is one sure way to get discovered, build a brand, and put your name on the map: provide value. Create valuable content, and people will naturally share what you’re doing with others, and will want to reach out to connect with you. Ultimately, the way to really boost yourself is to think about other people before yourself. Websites, social media, etc. are important, but not as important as establishing yourself as a vital part of your community by contributing insights, ideas, and help. When you use your online presence to create value through blog posts or even just helpful conversations on social media, it will leave behind a digital footprint that showcases your competence and initiative. Go beyond being an internet “consumer” of information by contributing your own ideas and thoughts, and helping others. Boost your web presence by putting others first. Offer help, and contribute to the community. Click To Tweet You don’t have to be an expert to provide value, either. It can be as simple as building an app or doing an experiment, and documenting the process, including any mistakes and how you learned from them. Or posting about upcoming industry events or interesting news. Or researching a question someone asked to see if you can solve the problem they’re having. Or even entertaining your audience through funny and/or relatable videos, vlogs, podcasts or online journals on topics you’re passionate about. When you consistently create value, you build authority in your industry, which translates to increased visibility. And by putting out quality content, you build trust, which allows you to build relationships with others in your industry/field. For instance, starting the LTCWM podcast has allowed me to connect with so many awesome peers I maybe never would have otherwise! ☝️ Back to the table of contents Yes… There Are Still Other Ways to Get Opportunities. Not everything is online (yet). In-person networking is still a very viable option. Without a doubt, meeting someone in person, at a workshop, happy hour, or the like, is the fastest way to build a meaningful connection. However, there’s a few drawbacks to in-person, or one-on-one networking. You can only meet the people in the room with you — you’re confined to that crowd. When you’re online, you can connect with anyone.You have to live in an area with networking events to go to! Sure, if you live in SF, or NYC, or any other urban area, there’ll be tons of people to meet. But what if you live in a less populated area? Or an area without much of a tech community? You’ll be out of luck. Not so online. Even if you do live in a big city, with tons of networking events to attend and conferences and so forth, you can’t afford to neglect your online presence. So much of building a strong professional network, and maintaining relationships (even ones initiated in person), is done online. Through LinkedIn, email, Twitter, and so forth. And more than that — how many people do you think will still Google you after you meet at an event? I’d argue most, if not all, will. (I know I do! After connecting with someone in person, I almost always Google their name and try to find them online. And my opinion of them won’t be positively influenced if the search results appear empty…or if all I find is an outdated website, lackluster LinkedIn profile, etc.) So even if you’re going out and meeting others in “real life,” having a web presence matters a lot. ☝️ Back to the table of contents FAQs About Creating an Online Presence. Let’s dive into some frequently asked questions about online presence management. How do you find out what the internet knows about you? To check your online presence, you can do a quick Google search to see what the internet knows about you. Type in your first and last name, where you live or have lived, your email address, and/or other identifying information, and see what comes up. You can also set up Google Alerts for when your information is detected somewhere. This makes it easy for you to monitor your online presence.  How can I clean up my existing online presence? To clean up online presence relics from your past, start by auditing your current social media accounts. Go through any inappropriate photos of you online, any embarrassing Facebook posts you made in high school, old YouTube videos, etc. and delete them or make them private. Consider deactivating any accounts you no longer use and unfollow questionable accounts. Should I make my social media profiles private? You can certainly keep some of your social media profiles private if you only wish to share certain things with friends and family. But remember that those accounts will not count towards your online presence, as the public will not be able to see your content. You may want to have a dedicated personal account that you keep private, and a professional account visible to the world. What makes a good online presence? A good online presence is one that clearly shows what a person is all about. People who have a good web presence don’t need to have a high follower count, but they should be connecting and engaging with their target audience. When someone has an effective internet presence, all you’ll need is a quick Google search to get to know what a person is interested in and what they’re an expert on. How do you maintain an online presence? Consistency is key when it comes to maintaining an online presence. The ideal frequency depends on the types of platforms you’re on. For example, many people see success when posting every day on Instagram stories. However, on YouTube, posting once a week may be effective. Posting a blog post once or twice a week is also a good rule of thumb. Just make sure you’re also posting quality content. Do I have to be on every social media platform? . No, you definitely don’t need to be on every social media platform to have an effective online presence. However, it can be helpful to be on multiple platforms. Quality and consistent content is key, so don’t overextend yourself by posting on tons of different platforms. Instead, consider choosing two or three platforms to focus on (e.g., Instagram, blog, Twitter) and post great content there, rather than trying to post on every platform out there.  ☝️ Back to the table of contents Start Building Your Online Presence Today. Building an online presence takes time. It’s not a quick run to the finish line; it’s more like a marathon. But if you start building an online presence now, you can leverage it well into the future. A digital presence is like compounding interest: the sooner you start, the more valuable that initial investment will become over time. The sooner you start building a web presence, the more valuable it becomes over time.Click To Tweet Remember, though, that the flip side is true as well: the longer you wait to begin creating an online presence, the longer it will take to reach your goals. And regardless of your end goals, having a personal website is like the nerve center of an online presence. It’s the core from which you build your name and your personal brand. Especially when you’re not ready to even think about starting a business or anything so formal, a portfolio website is the perfect way to start establishing an online identity and showcasing your skills. To help you get started, I created my free portfolio course. It’s built specifically for aspiring designers and developers who aren’t sure where to start with a portfolio site, and want to avoid the mistakes and pitfalls that have sabotaged those before them. ➡️ Sign up for my FREE portfolio course below, and start building an online presence you can be proud of! Join the free portfolio course Sign up below for my *free* course on how to build a portfolio site as a web developer/designer. Thanks! Check your inbox now to confirm your email address.
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Result 26
Title3 Ways to Set Up an Online Presence for Your Business
Urlhttps://academy.getjobber.com/resources/articles/3-ways-to-set-up-an-online-presence-for-your-business/
DescriptionAn online presence is an asset when it comes to marketing your business. Here are 3 ways to get your business online in no time
Date
Organic Position25
H13 Ways to Set Up an Online Presence for Your Business
H21. Start with Social Media
2. Gather Online Reviews
3. Set Up a Simple Website
Free 14-Day Trial. No Credit Card Required
H3QUOTE, SCHEDULE, INVOICE, AND GET PAID—FASTER!
H2WithAnchors1. Start with Social Media
2. Gather Online Reviews
3. Set Up a Simple Website
Free 14-Day Trial. No Credit Card Required
Body3 Ways to Set Up an Online Presence for Your Business An online presence is a major asset when it comes to marketing your business. But where should you start? An online presence gives your business credibility. It allows people to confirm your business ‘exists,’ and your online interactions with other customers can give them a peek at the customer service and quality of service you provide. Being online is simply an all around great way to engage with potential and existing customers. That being said, setting up an effective online presence is a huge topic and it can get complicated. But there’s no need to be intimidated. You can start small and work your way up to bigger things when you’re ready—baby steps! Here we give you some basic pointers on how to establish your online presence along with some ideas for how to take it up a notch when you’re ready. 1. Start with Social Media. If you use just one social network for your business, make it Facebook. With well over 1.5 billion users in 2016, Facebook has the most users out of all social media platforms. The demographics of people who use Facebook show that the majority of them are most likely the household decision makers who would be pursuing mobile services such as cleaning, lawn care, snow removal, etc. Facebook advertising is also fairly easy to set up, and allows you to easily target people by interest and region. Social media is a space you for you to be creative. Share company updates, seasonal service reminders, special offers, and before and after shots of your work. On that note, photos are a powerful social media tool, and you can find a few more photo marketing ideas here. Social media is a space you for you to be creative. Share company updates, seasonal service reminders, special offers, and before and after shots of your work. Once you’re ready to establish your business on other channels, Twitter and Instagram are natural next steps. But before you bite off more than you can chew, keep in mind that consistency is key when it comes to acquiring and maintaining followers on all social media channels. You want to set up a realistic posting schedule that your followers can anticipate (once a day, twice a week, etc.), and be sure to check your channels often for client questions, feedback and interactions. 2. Gather Online Reviews. Online reviews are one of the best ways to amplify your online presence. Anything your customers are saying about your company will carry more credibility than what you say about your own work. Good online reviews are an authentic way to promote your business and speak to your credibility. We did a quick Google search for Edmonton Pest Control and got the following results: In this example, which company would you call first? Of course, less than favourable reviews may pop up from time-to-time, and in those cases it’s best to regard those comments as valuable feedback and consider if they identify ways to improve your process or customer service. There are a number of places online where you can list your business and start getting online reviews. Google Business Listings, your Facebook page, and Yelp are great places to start. As an added bonus, testimonials or quotes from customers can be a great source for website content. 3. Set Up a Simple Website. Your website is the home base for your business, the place people expect to find if they hear about your company through word of mouth. It should answer the common questions people will have about your company and make it easy for them to sign up or get in touch and become your client. Keep it simple and it will be effective. You most likely have all of the information you need to set up a website (written down, on a flyer, in your head), so put aside some time to gather all of that valuable content into one document and you’ll be ready to go. You can start out by building a simple website with a free platform like Wix, which makes it easy for just about anyone to put together a small website. If you’re ready to do something a little fancier, there are excellent, affordable platforms that allow you to make an impressive website without having a lot of technical skills. We recommend that you check out Squarespace and WordPress. You can also look for a web developer to help you out. Check out our 10-step guide to creating a service company website, no web experience required! After all, think about your own experience searching for a product or service provider—you probably started your search online. Starting a Facebook page, setting up your business for online reviews and crafting a simple website are all great and simple ways to establish your business online. After all, think about your own experience searching for a product or service provider—you probably started your search online. The easier you make it for people to find you, the more likely you are to win their business when they’re searching for the service you offer! Is your business online? If you have a favourite online platform or strategy, please share your experience in the comments below! You might also be interested in:. 5 Ways to Write Better Customer Service Follow-Up Emails [With Templates] Tags: CUSTOMER SERVICE Read Post How to Make a Quote for a Job: Free Quote Template & Examples Tags: QUOTING AND INVOICING Read Post 7 Steps to Payroll Setup and Success Tags: EMPLOYEE PAY Even if you’re a small business with a handful of employees, there are some ... Read Post Ask an Accountant: Do I Need a Business Bank Account? Tags: FINANCE Short answer: Yes. Read on to find out why your personal and business finances ... Read Post 5 Tips for Getting Your Team On Board with Software Tags: COMMUNICATION Sometimes employees will resist adopting new software because they find it or to ... Read Post Tags: REVIEWSSOCIAL MEDIAWEBSITEBEST PRACTICESMARKETING QUOTE, SCHEDULE, INVOICE, AND GET PAID—FASTER! Try Jobber free Try Jobber Free. Free 14-Day Trial. No Credit Card Required. Start Free Trial
Topics
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Result 27
TitleHow to Set Up an Online Presence for Your Business | SCORE
Urlhttps://www.score.org/blog/how-set-online-presence-your-business
DescriptionLet’s explore how adopting digital strategies can help you establish a robust online presence, reach more potential customers, cement relationships with your existing customer base, and build brand awareness for your entire company
Date11 Jan 2021
Organic Position26
H1How to Set Up an Online Presence for Your Business
H2Establish Your Digital Presence
H3Most shoppers are likely to choose businesses with fully online service
How to set up your online presence
How to drive traffic to your new online business
Bottom line: Get online now, even if you don’t think you’re ready
About the Author(s)
Key Topics
Related Content
H2WithAnchorsEstablish Your Digital Presence
BodyHow to Set Up an Online Presence for Your Business Rieva Lesonsky - January 11, 2021 Share this: SCORE Establish Your Digital Presence . If there’s one thing we learned about small businesses in 2020, it’s that nothing is set in stone. We’ve seen business models disrupted, customer habits and behaviors altered, and businesses transformed. Many of these changes involved adopting new technologies and embracing digital strategies. Now, let’s explore how adopting digital strategies can help you establish a robust online presence, reach more potential customers, cement relationships with your existing customer base, and build brand awareness for your entire company. Because consumer behavior has changed, you'll have to meet them where they are: online. Most shoppers are likely to choose businesses with fully online service. Surveys conducted by Software Advice* show consumers are already embracing online shopping channels and will maintain those shopping preferences post-COVID: 67% of shoppers report they are more likely to choose a provider with a “fully online service”. When asked about their preferred mix between using online channels and in-person interaction, 35% of shoppers prefer to “mostly interact through online channels” in a post-COVID-19 world. 94% report the overall experience they’ve had with online interactions with service providers met or exceeded their expectations. Consumers are buying online, but not necessarily waiting to get their purchases. A survey from CouponFollow shows that while 74% of online shoppers surveyed opted for delivery, 55% chose curbside pickup, and 48% chose to buy online and pick up in-store. In fact, eMarketer says there’s been a surge of what they call click-and-collect, which is a buy online and pick up curbside system. They expect click-and-collect e-commerce sales to hit $58.5 billion by the end of 2020, which is an increase of 60.4%. This change in consumer behaviors is not just confined to retail sales. No matter what they’re looking for, consumers are turning to the internet to find it. How to set up your online presence. So, if consumers are spending money online, how can your small business best reach them? You need to create a robust online presence. There are a few ways you can do that. Build a professional website. Websites are essential for every business. If you don’t have a website, they’re relatively easy to build yourself, or outsource the task to a professional. You’ll need a domain name, but your preferred name might be taken. Don’t worry though, numerous companies sell domain names, and most are relatively inexpensive. Your domain name does not necessarily need to match your company name. Instead, you can use keywords describing your business. Think about the words a consumer would search for when looking for a business such as yours. If you need help generating a domain name, check out SCORE’s name-generating tool. Retain and target customers on social media. Social media usage in the U.S. is widespread. According to Statista, there are about 233 million social network users which is over 70% of the U.S. population. The Manifest reports 74% of consumers follow brands on social media; 96% of these consumers interact on social media with the brands they follow. You don’t need to be present on every single social site; instead, focus on the ones that are most popular with your target market. However, you should still register on all the other sites so no one else can use your name. Build an online store. According to a Software Advice retail impact survey, 56% of retailers are prioritizing their e-commerce and online presence in 2021. If you plan to sell products online, you’ll need an e-commerce solution. You have several options here: You can build an e-commerce platform on your own site by adding e-commerce tools. Many web hosts offer e-commerce packages. Sign on with a hosted provider, such as Shopify or BigCommerce. Create a store on one (or more) of the mega online marketplaces, such as Amazon, eBay, Walmart, or Etsy. You don’t have to choose just one of these options. You can, for example, have your own solution on your site and sell on the mega marketplaces as well. Plus, your online store doesn’t have to be fancy, but it does have to be clear and easy to navigate. 95% of consumers say clear images, product descriptions, and stock availability are the primary factors that lead to an online purchase. An important note: Many consumers are browsing and making purchases on their mobile devices, so it’s crucial your site and online store are mobile-friendly. How to drive traffic to your new online business. Unlike in the movie Field of Dreams, “if you build it, they will come” does not apply to online businesses. You have to drive traffic to your site and raise awareness for your company. There are various ways to do that and they’re all foundational to building an online presence. Let’s look at a few of them. Drive traffic to your business with search engine optimization. Optimizing your site so consumers can discover you when they search online is crucial. Search engine optimization (SEO) is a component of search engine marketing (SEM). Both can get a little complex, so you may want to outsource this task. About 93% of online activity starts at a search engine. That applies to online searches for local businesses as well. To optimize for a search engine, use Google’s Keyword Planner tool to find out which keywords are most popular for what your business does. It also helps to use those keywords in your website copy, especially headlines, subheads, and captions. Make sure you’re updated on all online directories. Increasingly, consumers rely on online business directories, which is simply an online listing of businesses (think the online version of the Yellow Pages).  to find the products and services they need. Start by claiming your free listing on Google My Business. Your business may already have a listing, but if you haven’t “claimed” it, it’s probably not correct or complete. Use your Google My Business information to create listings on the other search directories and local maps. According to SearchEngineJournal, the top five online directories are Google My Business, Bing Places, Yahoo, Yelp, and Foursquare. If your industry has its own online directory, such as Houzz and TripAdvisor, add those to your list. Convert more customers with online reviews. Make sure you claim your listing on the online ratings and reviews sites. Many consumers “discover” new businesses when looking up other companies. These sites help build your online presence because consumers frequently refer to these sites. 87% of consumers read online reviews for local businesses in 2020 73% of consumers only pay attention to reviews written in the last month When writing a review, 20% of consumers expect to receive a response within one day It’s crucial to take the time to respond to every review across these platforms, good or bad, because customers who see you engaging with positive and negative feedback will have more confidence in your ability to provide them with excellent customer service. Take advantage of ad retargeting. A small online advertising budget can get you big results and quickly build your online presence and brand awareness. Often, consumers need more than one impression to drive a sale. Retargeting ads help push tire-kicking consumers through the sales funnel. According to ReadyCloud Suite, 46% of marketers say retargeting is one of the most overlooked online marketing methods. A bonus of retargeting is consumers see your products—and your brand name—all over the web as they surf to other sites. Google AdWords is the most popular platform for search advertising, but don’t ignore buying ads on Bing or Yahoo. You’ll pay a small fee every time someone clicks on your ads—this is known as pay-per-click (PPC) advertising. Advertising on social media channels is also a cost-effective option. Check out Hootsuite’s thorough guide to social media advertising. Use content to build brand awareness. “Content is king” became a big buzz phrase a few years ago, and it’s an essential element in building an online presence. The more content you create, the more opportunities consumers have to discover your business. Of course, you should be adding content to your own website and social channels. Consider posting video content to your social platforms (including YouTube). Think about the websites your potential customers use. Do they accept guest posts? Writing for other sites is a great way to spread brand awareness. Pro tip: Increase visibility for your brand by adding a “share” button to your content. This makes it easier for readers to share your content and brand to their networks. Bottom line: Get online now, even if you don’t think you’re ready. If you want to show up online, you need to show up online. Be present. Be active. Engage. Even if you don't know how to 'show up' online, it's still crucial that you do. Software can help you digitize the parts of your business that will keep you efficient and effective. And we can help you. Finding the right software can be overwhelming, so if you are struggling with the sheer number of options, you can compare different solutions on Software Advice. Software Advice and SCORE have partnered before to help small businesses transform their operations. If you’re curious how you can use technology to get online, check out a recent webinar they did with SCORE. If you don’t even know where to begin, you can schedule a 15-minute call with a Software Advice advisor who can walk you through the different features you might need so that you start your research on the right track.   Methodologies * “Online Professional Services Experiences”: Software Advice’s Online Professional Services Experiences was conducted in October 2020 among 557 adult consumers in the U.S. who have procured and utilized a professional service purely online in the last six months. We worded the questions to ensure that each respondent fully understood the meaning and the topic at hand. **“Software Advice COVID-19 Retail Impact Survey 2020”: The Software Advice COVID-19 HR Impact Survey was conducted in September 2020. We surveyed 429 retail “leaders,” defined as retail VPs, retail directors, retail managers, or any other role with retail leadership responsibilities, or any other role with retail leadership responsibilities at U.S.-based businesses. We worded the questions to ensure that each respondent fully understood the meaning and the topic at hand. About the Author(s). Rieva Lesonsky is president and CEO of GrowBiz Media, a custom content and media company focusing on small business and entrepreneurship, and the blog SmallBusinessCurrents.com. Rieva Lesonsky CEO, GrowBiz Media Key Topics. Marketing, Public Relations & Sales Operations In Business Startup Related Content.
Topics
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Result 28
TitleBuilding Your Brand’s Digital Presence – 4 Strategic Steps to Follow | Digital Marketing Philippines
Urlhttps://digitalmarketingphilippines.com/building-your-brands-digital-presence-4-strategic-steps-to-follow/
DescriptionDiscover and learn the step by step process that you should take in building your brand’s digital presence today
Date
Organic Position27
H1
H2Building Your Brand’s Digital Presence – 4 Strategic Steps to Follow
1. Make Sure Your Website Represents Your Brand Identity
2. Use Videos to Tell Your Brand Story
3. Create Content
4. Incorporate Social Media in Your Branding Strategy
List of Services
H3More contents from our site
H2WithAnchorsBuilding Your Brand’s Digital Presence – 4 Strategic Steps to Follow
1. Make Sure Your Website Represents Your Brand Identity
2. Use Videos to Tell Your Brand Story
3. Create Content
4. Incorporate Social Media in Your Branding Strategy
List of Services
BodyConnect with us Home About Services Full Internet Marketing Graphic Design Services Full SEO Local SEO Content Marketing Services Social Media Marketing Facebook Marketing Infographic Creation Outsourcing White Label SEO SEO Graphic Design Social Media Marketing Web Design Talks Blog Testimonials Contact Office Directions Building Your Brand’s Digital Presence – 4 Strategic Steps to Follow. You are here: Home > Blog > Digital Marketing > Building Your Brand’s Digital Presence – 4 Strategic Steps to Follow While most marketers are more focused on sales-related activities online such as running a PPC campaign and social media ads, many have already discounted the great value of using the same platforms to build their brand presence online. Because of the massive surge of new digital technologies over the past decade, the way consumer interacts with brands have also changed. Today, a simple flick on a smartphone could mean a hundred-dollar purchase from someone who is just casually browsing his social media profile, or on the opposite end, taint the reputation of a brand due to inappropriate online content. Depending on how you use it, the digital realm can bring your business to both success and failure. But one thing for sure: your business will slowly be buried in the competition if you fail to take advantage of it to establish a stronger brand presence today. To help you out, we will discuss in this post the step by step process that you should take in building your brand’s digital presence today. 1. Make Sure Your Website Represents Your Brand Identity. Because 93% of online experience starts with a search, there is a good chance that a user will encounter your brand first through your website than any other online channels. That being said, it is extremely important to leave a good brand impression to your audience the first time they visit your website – this includes your content, overall design, as well as technical factors such as site speed (because you don’t want your audience to think of your brand as incapable of delivering solutions on time) Remember, most of your visitors may only spend a very short amount of time on your website before deciding whether to continue browsing or go back to search results. That means you’ve only got a few seconds to show to your visitors who you are, what you do, and why they should buy from you. To make sure your website reflects your brand identity, consider the following steps: Start with the color scheme If you already have an established color scheme for your brand, then you should definitely use those colors on your website. If not, then you should choose colors which embody your brand’s values and mirror the exact tone you want to strike. Check out this blog post to know more about color schemes in web design. Example: Striking and Simple Color Scheme Source: Visme Be consistent with your web design Although it may be quite tempting to just let your creative mind go wild and make every page of your website looks different, it is best to keep their design consistent throughout your website in order to strengthen your brand in your visitor’s mind. Repetition exposes your brand to your audience at an extended period, which means they retain information about your brand even after they leave your site and easily recognize it the next time they encounter it – both on online and offline. Use the right images Many business owners often overlook the importance of using the right images on the website to promote their brand. According to science, the human brain processes images 60,000 times faster than it does text. Moreover, 93% of all human communication is visual. This is why high-quality, relevant images are a very important component of a website because it helps to communicate to your customers exactly what you do or selling. Check out this post to for tips in selecting the right images for your website.   Example: A right image that represents the message and the product. Source: SitePoint Set the tone Knowing what to say to your customers is one thing, knowing how to say it is another. In most cases, it is on how you set the tone of your content that will influence your target audience’s perception of your brand, so it’s extremely important you get it right. If you want to position your brand as friendly and approachable, then you should go for an informal voice. If you want to inject authority and expertise, you should use more formal language. To know more about the tone of voice for digital content, check out this blog post. Source: eConsultancy 2. Use Videos to Tell Your Brand Story. One way to speed up the growth of your brand presence online is to use videos. Why? Because 55% of people consume video content thoroughly and 43% of people want to see more video content from marketers in the next years. More and more people watch videos about products and services they are interests in and decide to purchase them because they watched the video. But beyond selling, you can also use video to tell powerful brand stories that create relationships and establishes an emotional connection with your audience. You don’t have to be a film expert to create a video that triggers this response. When creating your own video for brand storytelling, consider the following actions: Use the “Show, Don’t Tell” Technique The “Show, Don’t Tell” technique is an approach used by many story writers where they enable the readers to see what’s happening on the story rather than telling them upfront. This approach is very effective s it takes advantage of the audience’s imagination. Source: SlideShare To learn more about this technique, check out this post. Tell Your Story Through Transparency Although you want to appeal to your audience’s imagination and emotion, you should ensure that your story should only convey what is true. If your video is only based on a fictitious story, then make sure that your audience knows that it’s not true so as to prevent any backlash. Claiming a story coming from a real customer to be true even if it’s not will not only ruin your marketing campaign but can badly damage your brand image as well.   Example: Taylor Guitars, a brand that practices transparency. Source: YouTube Showcase Your Personality The number one challenge that you will face in the video is standing out from your competitors. What you can do to address this issue is to showcase the personality of your brand in a way that is relatable and memorable. If you have someone who looks charismatic in front of a camera, then let him take the mic and speak about what your business do and what you can offer. You can also let your audience take a glimpse of what’s behind the curtain by shooting some footage inside your office or manufacturing plant to show how your business creates a valuable product. Example: Dollar Shave Club, a brand that showcases personality through humor Source: YouTube 3. Create Content. Perhaps the most important one, creating content is the most effective way to strengthen and expand your presence online. Whether it’s a blog, social media post, website, or email, content immensely helps you create the brand personality you want your audience to perceive. There are a lot of content formats to choose from, but the following are the new ones that you should try out this year. Data Journalism Data journalism takes in an investigative approach by combining data to find an interesting story or repurpose a story in a new way. Using data for content marketing not only educates the readers but also catches the attention of publishers who are interested in sharing original research and new insights with their audience. Example of Data Journalism Source: Careers in Public Health Infographics As stated earlier, human processes information much faster than texts. Infographics are so popular right now because they are easier to digest than reading a data-packed report. To learn more why you should use infographics today, check out this post. Example of an Infographic Source   Evergreen Content Evergreen content is a content that does not get out of date, always appears “fresh” and “timeless”, and lastly very useful and relevant to readers. It is a great way to position your brand as a thought leader in your industry and be a trusted resource for your audience. Check out this post to know how to create an evergreen content today. 4. Incorporate Social Media in Your Branding Strategy. Many people nowadays spend a significant amount of their time on social, which present a great opportunity for businesses who want to expand their brand reach online. However, it is important that you fully understand the pros and cons of each platform, who uses them, and how to engage with these users properly. When planning to use social media for your branding campaign, here are the essential things that you should know: Choose the network that supports your brand image There are numerous social networks out there, so it is up to you to find out which these are worth investing your time and energy. That said, here are several factors you need to consider when choosing the platform for your branding campaign: Facebook is by far the best platform for promoting brand awareness, as it has the most number of users worldwide. Because of its diverse user base, it is considered the greatest platform for promoting virtually any brand. Instagram is a great option for brands that rely heavily on images, such as clothing companies and restaurants. Google+, although hasn’t taken off as well, can be a great platform for people in the technology industry. Pinterest is the perfect social network for brands who want to appeal to women, such as jewelry or clothing companies. LinkedIn is the best choice for promoting business-related content with other business influencers. Share valuable and shareable content Social media is a great venue to showcase some of your winning blogs and articles. You can also share contents from other sources such as memes and how-guides, but you have to make sure that they support your brand image. Here’s a blog that will provide you some tips when sharing content on social media. Example: Jimmy John’s, a brand that knows how to use a meme right Source: HootSuite Take advantage of influencers If you have a relatively unknown brand, leveraging the power of influencers is a great way to boost your brand presence on social media. Although you can build your own readership through producing great content, influencers allow you to expand your brand reach significantly, helping you to maximize your content mileage. To know how to use influencers to your advantage, check out this post. To learn more about you can effectively promote your brand in social media, check out this post as well. These are steps that you should keep in mind when building your brand’s digital presence. Follow these steps and your brand will surely gain prominence in the online world in 2017 and beyond. More contents from our site. 7 Little Known Ways to Increase Digital Marketing Conversion Rates (Infographic)Lead Generation Funnel – What is it and How Does it WorkHow to Set-up A Profitable Digital Marketing CampaignCo-Citation in SEO – A Comprehensive LookWhy Use Search Engine Optimization to Your Business? (Infographic)The Pros and Cons of Outsourcing Web Projects to a 3rd Party Company The following two tabs change content below.BioLatest Posts Jomer Gregorio. Owner at Digital Marketing Philippines Jomer B. Gregorio is a well-rounded expert when it comes digital marketing. Jomer is also known as a semantic SEO evangelist and practitioner. Check out our Digital Marketing Services today and let us help you in achieving positive and profitable results for your business. Latest posts by Jomer Gregorio (see all). B2B Customer Acquisition Strategies to Grow Your Clientele - January 6, 2022 Marketing in Post-Pandemic Age - December 9, 2021 Search Engine Marketing Trends 2021 – Mid-Year Report (Infographic) - November 15, 2021 B2B Customer Acquisition Strategies to Grow Your Clientele 06 Jan 2022 B2B customer acquisition is more elaborate than B2C, involving various stakeholders in decision-making. Accordingly, it makes... Marketing in Post-Pandemic Age 09 Dec 2021 Many enterprises have learned to navigate their business through a global health crisis, noting the importance... Search Engine Marketing Trends 2021 – Mid-Year Report (Infographic) 15 Nov 2021 The following describes the most popular trends in SEM that created radical waves in the marketplace... List of Services. SEO Facebook Marketing Pay-per-click Marketing Web Development Full Internet Marketing Web Design & Development Social Media Marketing Content Marketing Infographic Creation Services Graphic Design Services Unit 25, 4th Floor, AMJB Building Aguinaldo High-way, Imus, Cavite, 4103 PHILIPPINES (+63) 46-235-9225 (+63) 917-807-6253 [email protected] Home About Us Services Privacy TOS Google+ Copyright ©2013 - 2022 Creating Just Growth, Inc.
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Result 29
TitleHow to Build Your Online Presence: 3 Ideas You Can Execute Today - Tomato Fish Marketing
Urlhttps://tomatofishmktg.com/how-to-build-your-online-presence-3-ideas-you-can-execute-today/
DescriptionBuilding a marketing roadmap is a key to ensuring the future success of your small- or medium-sized business. We’ll show you how to get started on that road to success
Date8 Sept 2021
Organic Position28
H1How to Build Your Online Presence: 3 Ideas You Can Execute Today
H2How easy is it to find your online presence?
H3The ABCs of an Online Presence
Create an Email Program & Build Your List
Perform an SEO Audit
Boost Your Local Search Performance
H2WithAnchorsHow easy is it to find your online presence?
BodyHow to Build Your Online Presence: 3 Ideas You Can Execute Today By Jill HardingSeptember 8, 2021October 19th, 2021No Comments How easy is it to find your online presence? . In today’s competitive market, you must show up in the search engines if you want people to find you. And, if you don’t have a great site that makes it easy for your customers to navigate, you may be like that tree in the forest… the one no one heard fall because no one was there. Before we dive into online presence, it’s important to note that having a sound strategy is the basis of your marketing foundation, so your strategy should be in place before you start executing any part of your online presence plan. The ABCs of an Online Presence. Creating a web presence that really shows off your business is not difficult…but it does take some time. While overall, big results may take anywhere from six months to several years, the good news is you can start taking small steps today! A truly great website is both attractive and easy to navigate. Think of it as a central hub for the entirety of an online presence. If you don’t have a website or need to improve the one you have, make that your first project before you attempt to work on the other facets of your online presence. Don’t put this off! In fact, research shows that 75 percent of web users don’t consider a business credible unless they have a strong website. While there are a lot of things you can do yourself, such as making sure your social profiles are complete (and link back to your website), engaging regularly on social platforms, and including your website, social sites and links to work samples within your email signature, it’s a good idea to hire a professional to create your website. Using a professional to build a website is the digital equivalent of hiring a construction expert to build your new storefront. It just makes sense. Once your marketing strategy and your website are in place, you can start working on some quick and low-cost execution that should pay off down the road. Create an Email Program & Build Your List. Email is one of the best ways to improve your online presence. It’s an incredible tool that puts you in the driver’s seat when it comes to client communication, and Hubspot lists it as the number one program to focus on among a long list of ways to improve your online presence. With email, you’re in control of connecting with your audience and you don’t have to worry about other organization’s algorithms (Google, Instagram and Facebook, we’re looking at you). And better yet, people on your list voluntarily signed up to be there…so you know they want to hear from you!  So, use that information wisely. Before you even create your first email, start curating an email list. This is the secret to developing a  thriving, ever-growing list of subscribers who can become leads, advocates and customers. There are lots of ways to start building that list right now. You can: Create an email sign-up invitation that pops up when people visit your website. Create content that requires people to sign up with their name and email. You can then post this to your social media accounts or create a Facebook or Google search ad to promote the content. Use social media to simply let people know about your email program and to outline the  benefits they’ll receive for signing up. Keep in mind that an email marketing program should complement your overall marketing strategy. You can create a series of promotions to drive sales, raise your brand awareness, or generate leads, and there are a number of free and easy-to-use email programs to help you do this. Some good ones to look into are HubSpot Free Email Marketing Tool, Campaign Monitor or Mailchimp.  Many of these email programs have attractive templates to help you create a look and feel that represents your business and your brand. From there, all you need to do is start creating your emails and a schedule for when you plan to send them out. Pro-tip: Don’t just send out one or two emails and then leave your email strategy to collect dust. As consumers, we’re exposed to countless amounts of content on a daily basis and often move on quickly if they either forget why they signed up in the first place, or  don’t find your content useful to them. Remember, if list members unsubscribe, you can’t send them another email unless they choose to sign up again… so retention is key!  Finally, if you want to learn more about how to create a great email program, check out this free Beginners Guide to Email Marketing. Perform an SEO Audit. Understanding SEO (search engine optimization) is an important key to making sure your website is found by those who are searching for the products and services your business offers. So, set aside a few minutes today to run a quick audit with the free version of Neil Patel’s Ubersuggest. After a few minutes, you’ll get a list of any potential problems found on your site along with a ranking which outlines the difficulty of fixing them and the impact to your SEO. Even if you find SEO confusing or mysterious, the suggestions from Ubersuggest will highlight the existing barriers preventing your website from being picked up by search engines.  If you want to learn more about SEO, the Moz Beginners Guide to SEO is free and is full of useful information and tips about how to make your site more visible in the search engines. Boost Your Local Search Performance. This may seem like a no-brainer, but you may be surprised how many businesses fail to include the basic information which could not only drive more traffic to their website… but could even bring more people through the front door. Review your website and make sure these the following are included in a prominent position: Company name and location (city, state) A brief description of your products or services Contact information, including phone number, email address, street address  Operating hours Once you have checked your website, your next job is to ensure you have a Google My Business (GMB) profile. If you don’t, set one up immediately. And even if you do have one, take some time to review if all the information is correct.  In terms of getting found on Google as a local business, GMB could be one of the most important tools you have. All of the basic information about your company in GMB shows up in the SERP (Search Engine Results Page), which is what you see when you type a query into Google.  Once you have created your GMB account, ask past and current customers to leave a positive review for you. No matter what type of review you are getting, it’s important to respond to each and every one so Google knows you care about your customers. Since you’ll probably have a little more time today to work on local SEO, check out your free Moz Local Listing Score to find out where your business is—and is not—listed for potential customers to find. At Tomato Fish, we believe that having a great online presence is one of the four pillars of a strong marketing foundation. But before you can begin to work on any of those pillars, you need to gauge the strength of your current marketing foundation. Curious about where your marketing stands? The first thing you can do is to take our quick and free quiz which will instantly score your strength within each of the four marketing pillars.  If you’d like to know a little more, we’re happy to schedule a free call with you to get you started on your journey with all the right tools. Tomato Fish Is An Indianapolis Consulting Company Focused On Helping Small And Midsize Businesses Make Good Strategic Planning Decisions. If You Need Help Building A Solid Marketing Foundation For Your Business, Schedule A Free 30 Min Consultation. Recent Posts. The Customer Feedback Loop: Your Secret Marketing Weapon December 26, 2021 Customer-based brand equity: Earn trust and increase profits December 21, 2021 Foundational Marketing Strategy: Don’t Make These Mistakes! December 13, 2021 Email Engagement: Keep Your Customers Coming Back December 3, 2021 Categories. Brand / Identity Case Studies Customer Relationship Mgmt CRM Email Marketing Events Execution Non Profits Online Presence Web + SEO Privacy Purpose / Vision / Mission redMAP Strategic Planning Veterans Share Pin CONTACT. Tomato Fish Marketing, LLC 6055 N. College Ave #201 Indianapolis, IN 46220 T: 317.259.4958 E: [email protected] OUR PRIVACY POLICY SEARCH. RECENT POSTS. The Customer Feedback Loop: Your Secret Marketing Weapon Customer-based brand equity: Earn trust and increase profits Foundational Marketing Strategy: Don’t Make These Mistakes! Email Engagement: Keep Your Customers Coming Back Build Content to Drive Traffic Discover Your WHY & Turn on the Lightbulb Importance of SEO for your Online Presence Customer Centricity to Increase Small Business Profits ABOUT TOMATOFISH. As certified WBE business strategy consultants, we have been assisting clients with operational as well as sales and marketing strategies and execution since 2005. We collaborate with clients to evaluate, engage, and execute sustainable sales and marketing foundations to drive change and creatively solve everyday sales and marketing challenges. Our areas of expertise include: redMAP Strategic Planning Sales & Marketing Enablement Brand Identity & Print Design CRM Implementation Web Design & Development Marketing Automation © 2005 - 2021 Tomato Fish Marketing, LLC | Evaluating, engaging, and executing marketing foundations to drive change. linkedininstagram Close Menu Story Team Process Discover redMAP Services Contact Blog
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Result 30
TitleCreate a Professional Online Presence - Digital Skills Course - FutureLearn
Urlhttps://www.futurelearn.com/courses/create-a-professional-online-presence
DescriptionDoes your social media presence reflect who you are as a professional? Build your online presence to boost your employability with the University of Leeds
Date
Organic Position29
H1Create a Professional Online Presence
H2Create the right impression with employers through your social media presence
Discover the online platforms that best suit your career
Learn online reputation management
What topics will you cover?
Prove you're job ready
Learning on this course
What will you achieve?
Who is the course for?
Who will you learn with?
Who developed the course?
University of Leeds
Institute of Coding
Endorsers and supporters
About this ExpertTrack
Learning on FutureLearn
Learner reviews
Do you know someone who'd love this course? Tell them about it..
Other courses in this ExpertTrack
Find the right course for you
H3Meg Pickard
Start learning today - free 7-day trial
Your learning, your rules
Join a global classroom
Map your progress
Learn about Current Digital Workplace Trends
Wellbeing and Resilience at Work
Collaborative Working in a Remote Team
Presenting Your Work with Impact: Presentation Skills Training
H2WithAnchorsCreate the right impression with employers through your social media presence
Discover the online platforms that best suit your career
Learn online reputation management
What topics will you cover?
Prove you're job ready
Learning on this course
What will you achieve?
Who is the course for?
Who will you learn with?
Who developed the course?
University of Leeds
Institute of Coding
Endorsers and supporters
About this ExpertTrack
Learning on FutureLearn
Learner reviews
Do you know someone who'd love this course? Tell them about it..
Other courses in this ExpertTrack
Find the right course for you
BodyCreate a Professional Online Presence4.7 (357 reviews)Does your social media presence reflect who you are as a professional? Build your online presence to boost your employability.Start your free 7-day trial48,427 enrolled on this courseDuration2 weeksWeekly study3 hours100% onlineLearn at your own paceHow it worksIncluded in an ExpertTrackCourse 5 of 5Get full ExpertTrack access$39/monthFind out moreCreate a Professional Online PresenceStart your free 7-day trial48,427 enrolled on this courseOverviewCertificatesRequirementsEducatorsLearner reviewsMore coursesOverviewCertificatesRequirementsEducatorsLearner reviewsMore coursesCreate the right impression with employers through your social media presence. How we present ourselves online is becoming increasingly important, both personally and professionally. This two-week course will help you explore the various elements that make up your professional online presence, and how to build your digital identity without affecting your employability. With expert guidance, you’ll learn how to present yourself in the most professional light and discover how to make your online presence have the greatest impact for the right reasons. Discover the online platforms that best suit your career. From Facebook to Instagram and beyond, you’ll explore which online platform suits your needs to build a professional persona. You’ll also develop an actionable plan to make your online profiles work in your favour. Learn online reputation management. You’ll consider your privacy and security settings, and understand that distinct types of posts might impact different audiences. You’ll also examine the ways in which conduct and tone can impact your professional reputation online. By the end of the course, you’ll understand the importance of your online presence and how it can either help or negatively impact your employability. This course is part of the Skills to succeed in the Digital Workplace ExpertTrack, where you’ll learn from the University of Leeds in collaboration with the Institute of Coding to improve your skills in the digital workspace. Unable to play video. Please enable JavaScript or consider upgrading your browser.Download video: standard or HD0:06Skip to 0 minutes and 6 seconds Sanne Vliegenthart: Do you like what you see when you search for yourself online? Has an email or photo ever cost you your job? How can your online profile help you in the world of work? This course will help you find out. Create a professional online presence is one of the three courses exploring creating digital content. From understanding how to market yourself online to exploring how social media really can kill your personal brand, you’ll discover how to make your online presence have the greatest impact for the right reasons. From Facebook to Instagram and beyond, explore which online platform is the most suitable for your needs and develop a plan to make your online presence work for you. 0:51Skip to 0 minutes and 51 seconds This course is part of our suite of professional and digital skills courses from the University of Leeds and the Institute of Coding, covering topics from coding to social media marketing all available for free to help you build your career today. Whether you’re new to the world of work or forging a new career for yourself, we look forward to sharing your journey into the fast moving digital space. Join us online. What topics will you cover? Explore the concept of online presence for professional purposes Evaluate your online presence for employability Evaluate the most suitable platform for your needs Identify different classes of communication strategies using different platforms and formats Develop and plan for developing and maintaining your own effective online professional presence Prove you're job ready. Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.Learn the latest in your chosen industry or subject.Complete each course and pass assessments.Receive certificates validated by the educating organisation.Impress employers with learning outcomes you can add to your CV.Make your career dreams a reality.Download a PDFLearning on this course. You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.What will you achieve?By the end of the course, you‘ll be able to...Explain the direct and indirect activities that contribute to online presenceEvaluate your online presenceImprove your personal professional presenceCompare different platforms to analyse their suitability for your needsClassify communications strategiesDevelop a plan for an effective online presenceWho is the course for? This course is designed for people who have some digital skills but would like to build on them. You may be looking to improve your career prospects or you want to boost your confidence in using digital technology in the workplace. Who will you learn with?Meg Pickard. Digital content/community/ transformation consultant, facilitator and trainer with 23+ years of industry experience. Also passionate about neurodiversity and ethical business. Drinks a lot of tea.Who developed the course?University of Leeds. As one of the UK’s largest research-based universities, the University of Leeds is a member of the prestigious Russell Group and a centre of excellence for teaching. Institute of Coding. The Institute of Coding is a family of learners, businesses and educators creating a new way to develop the digital skills needed at work and beyond. Endorsers and supporters. supported bysupported bysupported byAbout this ExpertTrack. Improve your digital skills to build resilience in the workplace and boost your employability for a future-proof career.Find out moreStart learning today - free 7-day trial. After your free trial you can:Pay $39 per month to keep learning onlineHave complete control over your subscription; you can cancel any timeWork at your own pace and set your own deadlines at every stageOnly pay while you’re learning; the subscription will cancel automatically when you finishComplete online assessments to test your knowledge and prove your skillsEarn digital course certificates and a final award that you can share online, with potential employers, and your professional networkKeep access to the content of courses you complete even after your subscription endsStart your free 7-day trialLearning on FutureLearn. Your learning, your rules. Courses are split into weeks, activities, and steps, but you can complete them as quickly or slowly as you likeLearn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activitiesStay motivated by using the Progress page to keep track of your step completion and assessment scoresJoin a global classroom. Experience the power of social learning, and get inspired by an international network of learnersShare ideas with your peers and course educators on every step of the courseJoin the conversation by reading, @ing, liking, bookmarking, and replying to comments from othersMap your progress. As you work through the course, use notifications and the Progress page to guide your learningWhenever you’re ready, mark each step as complete, you’re in controlComplete 90% of course steps and all of the assessments to earn your certificateWant to know more about learning on FutureLearn? Using FutureLearnLearner reviews. Learner reviews cannot be loaded due to your cookie settings. Please activate all cookies and refresh the page to view this content.Do you know someone who'd love this course? Tell them about it...Other courses in this ExpertTrack. Part of an ExpertTrackUniversity of Leeds & Institute of CodingLearn about Current Digital Workplace Trends. 4.7 (137 reviews)Understand how digital technology influences our lives and the way we work, with the IOC and the University of Leeds.2 weeks3 hrs per weekFind out morePart of an ExpertTrackUniversity of Leeds & Institute of CodingWellbeing and Resilience at Work. 4.7 (452 reviews) Increase your resilience and adaptability, and explore the value of good health and wellbeing in the workplace. 2 weeks3 hrs per weekFind out morePart of an ExpertTrackUniversity of Leeds & Institute of CodingCollaborative Working in a Remote Team. 4.7 (416 reviews)Learn how to work effectively and collaboratively with your team as you navigate remote working with the University of Leeds.2 weeks3 hrs per weekFind out morePart of an ExpertTrackUniversity of Leeds & Institute of CodingPresenting Your Work with Impact: Presentation Skills Training. 4.7 (282 reviews)Improve your presentation skills and learn how to present your work with impact and communicate messages clearly and concisely. 2 weeks3 hrs per weekFind out moreBrowse more in Business & Management and IT & Computer ScienceMarketing · Professional Development · Social Media · Soft SkillsView all coursesFind the right course for you. See your personalised recommendations based on your interests and goals.Get started Contact FutureLearn for Support
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Result 31
TitleEffective ways to build your online presence | crowdspring
Urlhttps://www.crowdspring.com/how-to-start-a-business/online-presence/
DescriptionA strong online presence is critical to your marketing strategy and the success of your business. Learn everything you need to know in this guide on building brand awareness online
Date
Organic Position30
H1How to Build an Online Presence
H2Get ready to get online
Frequently Asked Questions on Starting a Business
H3How can I start my own business with no money?
How can I start my own small business?
Can I start a business with 500 dollars?
What are the most successful small businesses?
What is the best business for beginners?
What are the easiest businesses to start?
What is a good business to start in 2021?
What business can I do from home?
H2WithAnchorsGet ready to get online
Frequently Asked Questions on Starting a Business
BodyHow to Build an Online PresenceWe are living in an age dominated by digital devices. If you want to build a sustainable, profitable business, you will need to build an online presence.Here’s everything you need to know about building an online presence for your new business.How to Start a BusinessGet ready to get online. How will you sell your products or services? Running a business is more than just organizing it – you’ll need to get ready to find customers.If you’ creating an online business, this is often easier than when you open a physical location. Running an online store is both less expensive and less labor-intensive than setting up a physical store. There are no monthly rent, mortgage or property taxes to pay, and no fancy light fixtures to buy. It has become incredibly easy to create an e-commerce presence without a lot of technical knowledge, making a digital presence an attractive option for beginning businesses.You’ll need a web presence first. We cover this in detail in the business website section of this guide.Most template-based web design services offer some form of e-commerce functionality. And some, like Shopify, are catered specifically toward e-commerce small businesses. But, be sure to carefully consider all of the pros and cons before using a template-based service like Shopify. Remember how important your unique branding is? The templates on those e-commerce sites are available for every other new business brand to use, as well.There are self-hosted open-source e-commerce services available that allow you to use your own uniquely branded website with their e-commerce functionality. Check out services like WooCommerce, Magento, and Open Cart. Not only can you use your own original web design, but they also scale easily alongside your business as it grows.Frequently Asked Questions on Starting a Business. How can I start my own business with no money?There are many ways to start a new business with no money. The most effective, for many people, is to bootstrap their new startup until they can transition to working on the new business full time.You can assess what you can do for free, build up some savings, ask friends and family for a loan or investment, apply for a small business loan, look for small business grants or other funding opportunities, and find potential angel investors. Here’s a video with 5 tips on how you can bootstrap your new business, even if you don’t have money to start it right away.How can I start my own small business?The difference between a business owner succeeding or failing is the foundation you build when you first start your business. That’s because you should prepare thoroughly before starting a business. And you should know how to adapt to changing situations – as often happens when you run your own business. Here's a complete guide on how to start your business and grow it into a sustainable and profitable business.Can I start a business with 500 dollars?Most small businesses can be started and operated without a big team. Other than salaries, the biggest expense for many new businesses is the marketing budget. But there are ways you can stretch that budget. For example, here are 21 ways to market your small business on a shoestring budget.What are the most successful small businesses?According to the most recent analysis by Sageworks, accounting, tax preparation, bookkeeping, and financial planning where the most profitable types of small businesses, returning an average profit margin of 18.4%. Real estate leasing, legal services, outpatient clinics, property managers, and appraisers, dental practices, offices of real estate agents and brokers, other health care practitioners, management, scientific and technical consulting services, and warehousing and storage rounded out the top 10 industries.What is the best business for beginners?There is not a single path to entrepreneurship. Some start a company in high school, or even earlier. Others start something in college and sometimes drop out of college to pursue their dream. And others start in their 40s or 50s. Each person has a unique path. Here are some great ideas for beginners: home cleaning, blogging, photography, freelancing, child-care services, and running errands. Each entrepreneur, whether a beginner or an experienced business owner, starts with an idea and then executes that idea.But, coming up with a viable, profitable business idea can be tough. Here’s a guide to brainstorming and evaluating business ideas.What are the easiest businesses to start?There are many businesses that are relatively easy to start. These include event planning, gardening and lanscape services, painting, yoga or other exercise instruction, local tour guides, tutoring, and many others.What is a good business to start in 2021?2020 was an unusual year. With the global pandemic, people have been forced to get creative when starting businesses. This will continue in 2021. Many look to start businesses that can be operated online. These include online courses and coaching, graphic design, web development, instagram influencer, affiliate marketing, and many others.What business can I do from home?There are many businesses you can run from your own home. These include affiliate businesses, selling on Ebay or Etsy, baking, freelance writing, freelancer design, freelance coding, helping businesses as a social media influencer, and many more.Unknown content type ""
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