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Copywriteroffice - a complete guide to SEO serp result detail
Keyword a complete guide to SEO
Search Urlhttps://www.google.com/search?q=a+complete+guide+to+SEO&oq=a+complete+guide+to+SEO&num=30&hl=en&gl=GB&sourceid=chrome&ie=UTF-8
Devicemobile
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LocationGB
Search Enginegoogle.com
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Result 1
TitleSEO for Beginners: An Introduction to SEO Basics
Urlhttps://www.searchenginejournal.com/seo-guide/
DescriptionThis must-read guide covers all the SEO basics: what is SEO, why it's important, how to rank higher, and how to get more organic traffic
Date
Organic Position1
H1SEO for Beginners: An Introduction to SEO Basics
H2An Introduction to SEO Basics
A Complete Guide to SEO
FAQ
Latest Articles On SEO
H3What is SEO?
How does SEO work?
H2WithAnchorsAn Introduction to SEO Basics
A Complete Guide to SEO
FAQ
Latest Articles On SEO
BodySEO for Beginners: An Introduction to SEO BasicsRead Now >An Introduction to SEO Basics. 1.20 Years of SEO: A Brief History of Search Engine Optimization2.How Does SEO Work3.Why Do People Visit Websites Today?4.Why Search – and SEO – Is Important5.71 Mind-Blowing Search Engine Optimization Stats6.Meet the 7 Most Popular Search Engines in the World7.SEO Strategy vs. Tactics: What’s the Difference? A Lot!8.Google Webmaster Guidelines: Everything You Need to Know & Understand9.How People Search: Understanding User Intent10.44 Free Tools to Help You Find What People Search For11.Why Links Are Important for SEO12.Why Keywords Are Still So Very Important for SEO13.Why Content Is Important for SEO14.9 Essential Types of Webpages Every SEO Pro Needs to Know15.How Long Does SEO Take?16.How to Spot SEO Myths: 20 Common SEO Myths, Debunked17.Learn SEO: The 38 Best Blogs, Resources & Publications18.The Best SEO Conferences to Attend19.202 Top SEO Experts You Should Be Following20.How to Become an SEO ExpertA Complete Guide to SEO. 21.SEO Fundamentals: Your Guide to SEO Success Factors22.5 Things Every SEO Strategy Needs23.How to Know Your Audience to Master Your Marketing Campaigns24.The Three Pillars of SEO: Authority, Relevance, and Trust25.Why Your SEO Focus Should Be Brand Building26.Why & How to Track Google Algorithm Updates27.A Beginner’s Guide to SEO in a Machine Learning World28.Why Keyword Research Is Useful for SEO & How to Rank29.See, Think, Do, Care: A New Way to Communicate Your SEO Strategy30.How to Create Perfectly Optimized Content: 16 Essential Elements31.Making SEO & User Experience Work Together32.Local SEO for Beginners: How to Get Started33.An Introduction to Mobile SEO34.Agile SEO: Moving from Strategy to Action35.The 9 Most Important SEO KPIs You Should Be Tracking36.SEO Strategy: 3 Trade-offs You Must Consider37. What to Do When Things Go Wrong in SEOWhat is SEO? At its core, search engine optimization (SEO) is about increasing your website’s visibility in the organic search results of major search engines.To get that visibility, you must understand three core components:What types of content search engine users and your customers want or need.How search engines work to discover, index, and serve content in search engine results pages.How to properly promote and optimize your website to tell search engines more about it.While search engines and technology are always evolving, there are some underlying foundational elements that have remained unchanged from the earliest days of SEO.This is why, in collaboration with some of the field’s top authorities and experts, we created these in-depth overviews and tutorials – to define SEO for aspiring SEO professionals and explain how search engine optimization really works now.How does SEO work? SEO is a fast-paced and dynamic field. It can also sometimes be frustrating, especially if you’re relying on outdated tactics that no longer work.That’s why it’s crucial for you to stay well-informed and learn continuously. Search engines are always updating their algorithms to provide quality search results to their users.Marketers must continue their SEO education to keep up with what tactics works now, and what tactics need to be removed from your search marketing plan.SEO is also more complex than ever today.It takes more than just building links, creating any old content, and adding a few keywords to improve your organic search rankings and increase the visibility of your business or brand.You need to keep track of and understand:Emerging trends (e.g., voice search)New features in search related products and tools (e.g., Search Console)Technological advancements (e.g., machine learning).Your audience (e.g., how they behave and what they want).So how do you develop an SEO strategy to dominate your competition in Google and other search engines?Because, ultimately, SEO isn’t only about being found on search engines and driving traffic to your website. It’s about providing a great experience and generating leads and revenue.To create a positive user experience and generate leads from search, you have to do more than target the right keywords. You have to understand the intent of the search user and develop content that provides solutions for their problems.Once you understand your searcher’s intent, you will be able to create content that meets the needs of search users and is optimized for search engines to discover and index it.FAQ. What is SEO?SEO stands for search engine optimization, the process by which marketers attempt to get more visibility for their website in search engine results pages on Google, Bing, Yahoo, DuckDuckGo, and other search engines.How does SEO work?Through the use of technical, on-page, and off page SEO tactics, marketers effectively tell search engines what their website is about and why it should rank well in search engine results pages.Latest Articles On SEO. 1.Google: One Part Of Site Can Hurt Entire Site Quality2.How Google Reviews Impact Map Pack & Organic Search Rankings3.6 Expert Tips For Small Business SEO Strategy In 20224.Does Domain Extension Affect SEO? Google's John Mueller Explains5.6 Important Lessons Learned In Building An In-House SEO Team6.Landing Page SEO Best Practices & Tips For Success7.SEO Competitive Analysis: The Definitive Guide8.How Can Different Departments Avoid Keyword Cannibalization?9.6 Core Web Vitals Extraction Methods For CrUX With Pros & Cons10.Author Archive Pages And E-A-T11.15 Awesome Paid SEO Tools That Are Worth the Money12.Huge Update: Leading Rank Tracking Tool, ProRankTracker, Upgrades For 2022LinkedinFacebokTwitterEmailSMS
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Result 2
TitleThe Complete Guide to On-Page SEO
Urlhttps://www.searchenginejournal.com/on-page-seo/
DescriptionLearn about the top on-page SEO factors that impact your pages’ visibility on the SERPs in our guide to on-page SEO
Date
Organic Position2
H1The Complete Guide to On-Page SEO
H2Chapters
H3
H2WithAnchorsChapters
BodyThe Complete Guide to On-Page SEORead Now >Chapters. 1.10 Essential On-Page SEO Factors You Need to Know2.E-A-T & YMYL: How To Boost Your On-Page SEO3.Title Tag Optimization: A Complete How-to Guide4.SEO Best Practices: How To Create Awesome Meta Descriptions5.12 Headline Writing Tips To Drive Traffic & Clicks6.How To Use Header Tags: SEO Best Practices7.SEO Writing: Top 42 Tips To Master A Combined Art8.How To Identify & Eliminate Keyword Cannibalization To Boost Your SEO9.How To Do A Content Audit: The Ultimate Checklist10.11 Important Image SEO Tips You Need to KnowDiscover the on-page factors that can make or break your SEO success.Plenty of elements on your own website can help you get the rankings and traffic you want. But are you optimizing them right?What is on-page SEO, and how can it help you meet KPIs? On-page SEO is a fundamental part of everyday SEO. They are the on-page factors that can make or break your SEO success.On-page SEO is the practice of optimizing elements on web pages for SEO– but it’s more complicated than you might think.It’s an overarching name for the combination of technical and content SEO that revolves around optimizing individual pages. This practice includes content, but also meta-tags, titles, links and anchor text, and more.You have to strategize about how all those elements work together– and how to make sure they work for people as well as search engines.Showing Expertise, Authoritativeness, and Trustworthiness (or EAT), optimizing your title tags, and writing good copy are all elements of good on-page SEO.On-page SEO has changed a lot since the beginnings of search engines– while some of the fundamentals stay the same. Having core competency in on-page SEO while keeping up with newer techniques is invaluable to keeping your competitive edge.Your Complete Guide to On-Page SEO will help answer questions like:What is on-page SEO? And, why is it important?How do I perform a content audit?What is E-A-T and how does it impact my on-page SEO?How do I optimize my title tags and meta descriptions?How should I write my header tags?Is keyword cannibalization sabotaging my rankings and traffic?Do I need to structure my content differently for featured snippets?Smart SEO practitioners know: on-page optimization is a constant process. It is one of the most fundamental parts of making sure your content exists on search engine results pages.On-page SEO doesn’t end with a perfect page; you have to constantly review and audit your content to make sure it’s good, relevant, and up to date.As Google improves, it gets even better at understanding what users are searching for and how to meet their needs. This means you have to ensure your content is up to snuff to beat the competition.In partnership with Moz and WebCEO, we created this complete guide to help refresh your on-page SEO knowledge and keep you updated on the current best practices for optimizing on-site ranking signals.EXPERT AUTHORS INCLUDE: Aleh Barysevich, Anna Crowe, Danny Goodwin, Brian Harnish, Himani Kankaria, Ron Lieback, Corey Morris, Jeff Riddall, Alex Valencia, Amelia Willson, and Ashley Ward.LinkedinFacebokTwitterEmailSMS
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Result 3
TitleBeginner's Guide to SEO [Search Engine Optimization] - Moz
Urlhttps://moz.com/beginners-guide-to-seo
DescriptionNew to SEO? Looking for higher rankings and traffic through Search Engine Optimization? The Beginner's Guide to SEO has been read over 10 million times
Date
Organic Position3
H1The Beginner's Guide to SEO
H2Welcome to your SEO learning journey!
The basics of search engine optimization
How much of this guide do I need to read?
H3Try Moz Pro, free!
How to Rank on Google
H2WithAnchorsWelcome to your SEO learning journey!
The basics of search engine optimization
How much of this guide do I need to read?
BodyThe Beginner's Guide to SEO Rankings and traffic through search engine optimization . Explore the chapters:   Chapters IntroductionSEO 101How Search Engines Work: Crawling, Indexing, and RankingKeyword ResearchOn-Page SEOTechnical SEOLink Building & Establishing AuthorityMeasuring & Tracking SEO SuccessSEO Glossary Next IntroductionWelcome to your SEO learning journey!You'll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts.This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site.The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Free SEO education is also widely available on the web, including in guides like this! (Woohoo!)Combine this information with some practice and you are well on your way to becoming a savvy SEO.The basics of search engine optimization. Ever heard of Maslow's hierarchy of needs? It's a theory of psychology that prioritizes the most fundamental human needs (like air, water, and physical safety) over more advanced needs (like esteem and social belonging). The theory is that you can't achieve the needs at the top without ensuring the more fundamental needs are met first. Love doesn't matter if you don't have food.Our founder, Rand Fishkin, made a similar pyramid to explain the way folks should go about SEO, and we've affectionately dubbed it "Mozlow's hierarchy of SEO needs."Here's what it looks like:Try Moz Pro, free!Strong data and smart analytics are must-haves when it comes to SEO work. Try Moz Pro free for 30 days and see why so many marketers trust our SEO tools! Start my free trial As you can see, the foundation of good SEO begins with ensuring crawl accessibility, and moves up from there.Using this beginner's guide, we can follow these seven steps to successful SEO:Crawl accessibility so engines can read your websiteCompelling content that answers the searcher’s queryKeyword optimized to attract searchers & enginesGreat user experience including a fast load speed and compelling UXShare-worthy content that earns links, citations, and amplificationTitle, URL, & description to draw high CTR in the rankingsSnippet/schema markup to stand out in SERPsWe'll spend time on each of these areas throughout this guide, but we wanted to introduce it here because it offers a look at how we structured the guide as a whole.Explore the chapters:Chapter 1: SEO 101What is it, and why is it important?For true beginners. Learn what search engine optimization is, why it matters, and all the need-to-know basics to start yourself off right.Chapter 2: How Search Engines Work – Crawling, Indexing, and RankingFirst, you need to show up.If search engines literally can't find you, none of the rest of your work matters. This chapter shows you how their robots crawl the Internet to find your site and add it to their indexes.Chapter 3: Keyword ResearchUnderstand what your audience wants to find.Our approach targets users first because that's what search engines reward. This chapter covers keyword research and other methods to determine what your audience is seeking.Chapter 4: On-Site OptimizationUse your research to craft your message.This is a hefty chapter, covering optimized design, user experience, information architecture, and all the ways you can adjust how you publish content to maximize its visibility and resonance with your audience.Chapter 5: Technical SEOBasic technical knowledge will help you optimize your site for search engines and establish credibility with developers.By implementing responsive design, robot directives, and other technical elements like structured data and meta tags, you can tell Google (a robot itself) what your site is all about. This helps it rank for the right things.Chapter 6: Link Building & Establishing AuthorityTurn up the volume.Once you've got everything in place, it's time to expand your influence by earning attention and links from other sites and influencers.Chapter 7: Measuring, Prioritizing, & Executing SEOSet yourself up for success. An essential part of any SEO strategy is knowing what's working (and what isn't), adjusting your approach as you go along.The SEO GlossaryUnderstand key terms and phrases.Learning SEO can sometimes feel like learning another language, with all the jargon and industry terms you're expected to know. This chapter-by-chapter glossary will help you get a handle on all the new words.How much of this guide do I need to read?If you're serious about improving search traffic and are unfamiliar with SEO, we recommend reading the Beginner's Guide to SEO front-to-back. We've tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals.Go through at the pace that suits you best, and be sure to take note of the dozens of resources we link to throughout the chapters — they're also worthy of your attention. Getting excited yet? You should be! Search engine marketing is a fascinating field and can be lots of fun! If you get confused, don't give up; we have folks who can help you with instructor-led SEO training seminars.We're excited you're here! Grab a cup of coffee, and let's dive into Chapter 1 (SEO 101).Last Updated: July 28, 2021How to Rank on Google. If you want to know how to rank a website start-to-finish, look no further than our How to Rank on Google checklist. Just 25 steps to ranking success — read our guide and see how! Read the checklist
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Result 5
TitleSEO: The Complete Guide for Beginners (2021)
Urlhttps://ahrefs.com/seo
DescriptionEverything you need to build a strong foundation of SEO knowledge and start ranking higher in Google
Date
Organic Position5
H1Search Engine Optimization
H2SEO Glossary
H3Chapter 1 / How Search Engines Work
Chapter 2 / SEO Basics
Chapter 3 / Keyword Research
Chapter 4 / On-Page SEO
Chapter 5 / Link Building
Chapter 6 / Technical SEO
The Wall of Twitter SEO Wisdom
H2WithAnchorsSEO Glossary
BodySearch Engine OptimizationA Beginner's Guide from AhrefsYour SEO journey starts here!If you want to learn SEO, you’ve come to the right place.Over the years, we’ve published tons of free educational materials on our SEO Blog and YouTube channel, helping millions of people to get more organic traffic to their websites in the process.But the issue with these resources is that their content is unorganized. There's no clear starting point or pathway to SEO knowledge.That's why we created this guide. Whether you're just getting started on your SEO journey or already know the basics, this page is your gateway to SEO mastery.What is SEO?SEO (Search Engine Optimization) is the practice of growing a website's traffic from organic search results. It involves things like keyword research, content creation, link building, and technical audits.Read moreSearch Engine Optimization ExplainedRead moreSearch Engine Optimization ExplainedPaid resultsBusinesses pay Google to be here.Organic resultsNobody can pay Google to be here. SEO is all about putting your website there.The Beginner's Guide to SEOThese six chapters are all you need to build a strong foundation of SEO knowledge and start ranking higher in Google. If you want to dig deeper, each chapter has links to plenty of more advanced learning materials.Chapter 1 / How Search Engines Work. Before you start learning SEO, you need to understand how search engines work.Chapter 2 / SEO Basics. Learn how to set your website up for SEO success, and get to grips with the four main facets of SEO.Chapter 3 / Keyword Research. The starting point in SEO is to understand what your target customers are searching for.Chapter 4 / On-Page SEO. This is where you optimize your pages to help search engines understand them.Chapter 5 / Link Building. Links are how search engines discover new pages and judge their "authority." It's hard to rank for competitive terms without links.Chapter 6 / Technical SEO. It's important to make sure there are no technical faux pas that prevent Google from accessing and understanding your website.SEO Glossary. If you've read anything about SEO before, you'll know there's lots of industry jargon. But to keep things simple for now, here are a few key terms and concepts you should know.Backlinks: Links from a page on one website to another.Keywords: The words and phrases that people type into search engines to find what they’re looking for.Long-tail keywords: Keywords with low search volumes.SERPs: This stands for Search Engine Results Pages. They're the pages that Google and other search engines show in response to a user’s search query.SERP features: Non-traditional search results (not a 'blue link') like videos, tweets boxes, or featured snippets.Featured snippets: Answers to search queries pulled from a top-ranking page that show up near the top of the SERP.Rich snippets: Search results with additional valuable information displayed alongside them (e.g., star ratings, cooking times, etc.)Outreach: Emailing relevant bloggers and journalists to tell them about your content.The Wall of Twitter SEO Wisdom. We handpicked some tweets with smart ideas on SEO that generated a lot of discussion and reactions. Follow the authors on Twitter for more valuable insights.Looking for more resources? Check out our blog and YouTube channel.ahrefsblog↗ahrefstv↗
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Result 6
TitleSEO in 2022: The Definitive Guide
Urlhttps://backlinko.com/seo-this-year
DescriptionThis is a complete guide to search engine optimization in 2022. Learn about SEO trends like voice search, video, search intent, new on-page SEO techniques, and more
Date
Organic Position6
H1The Definitive Guide To SEO In 2022
H2Contents
Chapter 1:Core Web Vitals
Core Web Vitals: What You Need to Know
How To Improve Your Core Web Vital Scores
How We Improved Backlinko’s Core Web Vitals
Chapter 2:Google Passage Ranking
How Google Passage Ranking Works
Organize Your Content Into Discrete Sections
Double Down on Long Form Content
Chapter 3:Optimize for Featured Snippets
Chapter 4:The Rise of Visual Search
Visual Search is Taking Off
Visual Search Technology is Insanely Good
People WANT to Search With Images
How to Optimize for Visual Search
Chapter 5:Domain Authority 2.0
Be An Expert (Or Hire One)
Be Transparent
Get Cited
Chapter 6:Video Continues to Surge
Video Featured Snippets
Grow Your YouTube Channel
Embed Video Content Into Text-Based Blog Posts
Chapter 7:Master Search Intent
Identify Each Keyword’s Intent
Create Content That’s a 1:1 Search Intent Match
Re-Optimize Old Content for Search Intent
Chapter 8:Combat Decreasing CTRs
Include Your Keyword in Your URL
Use Emotion (Without Going Overboard)
Write Meta Descriptions for Every Page
Bonus Chapter:Quick SEO Tips for 2022
Publish “Research Content”
Create Visual Content (Especially “Concept Visuals”)
Optimize Your Podcast Show Notes for SEO
Build Backlinks as a Podcast Guest
Publish Content Hubs
Now It’s Your Turn
H3Mobile-Friendly Pages Have a Huge Edge
Traditional Image SEO Still Applies
Google Lens Results Tend to Come From Content-Rich Pages
H2WithAnchorsContents
Chapter 1:Core Web Vitals
Core Web Vitals: What You Need to Know
How To Improve Your Core Web Vital Scores
How We Improved Backlinko’s Core Web Vitals
Chapter 2:Google Passage Ranking
How Google Passage Ranking Works
Organize Your Content Into Discrete Sections
Double Down on Long Form Content
Chapter 3:Optimize for Featured Snippets
Chapter 4:The Rise of Visual Search
Visual Search is Taking Off
Visual Search Technology is Insanely Good
People WANT to Search With Images
How to Optimize for Visual Search
Chapter 5:Domain Authority 2.0
Be An Expert (Or Hire One)
Be Transparent
Get Cited
Chapter 6:Video Continues to Surge
Video Featured Snippets
Grow Your YouTube Channel
Embed Video Content Into Text-Based Blog Posts
Chapter 7:Master Search Intent
Identify Each Keyword’s Intent
Create Content That’s a 1:1 Search Intent Match
Re-Optimize Old Content for Search Intent
Chapter 8:Combat Decreasing CTRs
Include Your Keyword in Your URL
Use Emotion (Without Going Overboard)
Write Meta Descriptions for Every Page
Bonus Chapter:Quick SEO Tips for 2022
Publish “Research Content”
Create Visual Content (Especially “Concept Visuals”)
Optimize Your Podcast Show Notes for SEO
Build Backlinks as a Podcast Guest
Publish Content Hubs
Now It’s Your Turn
BodyThe Definitive Guide To SEO In 2022 This is the ultimate guide to search engine optimization in 2022. And let me be clear about something: This is NOT your average “SEO in 2022” predictions post. Yes, I’ll cover the most important SEO trends this year. But you’re also going to see new strategies that are working great right now. So if you’re looking to improve your SEO next year, you’ll love this updated guide. Contents. Chapter 1Core Web VitalsChapter 2Google Passage RankingChapter 3Optimize for Featured SnippetsChapter 4The Rise of Visual SearchChapter 5Domain Authority 2.0Chapter 6Video Continues to SurgeChapter 7Master Search IntentChapter 8Combat Decreasing CTRsBonus ChapterQuick SEO Tips for 2022Chapter 1:Core Web Vitals. According to Google, core web vitals became a ranking factor in 2021. And in this chapter, I’m going to show you exactly how to get your site ready for this upcoming Google update. (Including a real-life example of how I dramatically improved Backlinko’s core web vital scores.) Let’s dive in. Core Web Vitals: What You Need to Know. Core web vitals are a set of three specific web page experience metrics that Google considers super important: Largest contentful paint First input delay Cumulative layout shift According to Google, core web vitals will directly impact rankings. That said, they also point out that core web vitals aren’t a make or break ranking factor. In other words, you can still rank with poor core web vitals scores. That said, there’s really no reason NOT to optimize your site’s core web vitals. So it makes sense to set some time aside to work on them. Here’s how. How To Improve Your Core Web Vital Scores. To be clear: The exact steps you take to improve your core web vitals depends on your site. For example, a site that runs on Shopify will be different compared to one that runs on WordPress. That said, here’s the process you can use to figure out what you need to fix. First, pop open the Google Search Console and click on “Core Web Vitals”. Then, take a look at how the pages on your site stack up. (I basically ignore the desktop scores. Google’s mobile-first index means that mobile scores are what really matter.) You want to really zero in on “poor URLs”. In my opinion, Google is going to punish poor URLs more than boost up good URLs. So you want to prioritize getting your URLs out of the red. Again, how you tackle this depends a lot on the core web vital that you’re struggling with. For example, a bunch of my pages had a poor CLS score. So we worked on improving the stability of pages as they loaded. How We Improved Backlinko’s Core Web Vitals. When Google announced their upcoming page experience update, I realized that we needed to make a change. You see, Backlinko’s load times were slow. Very slow. It wasn’t for lack of trying. We used a lightweight WordPress theme. Compressed our images. And more. But the fact was: Backlinko’s pages were HUGE. Some of our posts had 40+ high-res screenshots. Plus visuals, embedded videos and animated images. The thing was, this didn’t seem to hurt our rankings at all. Which makes sense considering that our search engine ranking factors analysis found no correlation between page speed and rankings. But this update was different. Google wasn’t just looking at page loading speed. They were going to try to directly measure user experience. In other words: this time they weren’t messing around. So I got to work. Specifically, I hired an agency to overhaul Backlinko’s code. It now runs on Next.js. It wasn’t cheap. Or easy. But in the end, this significantly improved our core web vital scores. And our overall load times. Fortunately, you probably don’t have to completely overhaul your site’s code. Backlinko was kind of in a unique situation. This is why we had to take drastic measures. But 9 times out of 10, you can improve your core web vital scores using the tips that I outlined above. And with that, it’s time for chapter 2. Chapter 2:Google Passage Ranking. In 2020 Google announced a new search technology called “Passages”. This feature allows Google to rank specific sections of a page (“a passage”) independently. This feature is going to affect 7% of all searches, which is a massive number. (To put that into context, Google Penguin only impacted 3.1% of all queries.) Let’s see how to optimize for this new Google ranking factor. How Google Passage Ranking Works. Passages allow Google to rank specific, relevant passages from a specific page. Not just the page itself. (Kind of like a souped-up version of Featured Snippets.) Here’s an example from Google’s feature announcement: So instead of Google ONLY taking into account the relevancy of an entire page. They’ll now also size up the relevancy of a specific section of that page. That said, Google has made it clear that they will still evaluate entire pages. So backlinks, on-page SEO, UX signals, and Google’s other page-level ranking factors will still apply. The only difference is that a single page now has more chances to rank. That is, assuming the page is optimized and organized. Which is exactly what I’m going to cover right now. Organize Your Content Into Discrete Sections. Yes, Google will rank passages of your page semi-independently. But that doesn’t mean they can easily divvy up a disorganized page. Why? Google may now look at each section like a mini web page. This means your content needs to be divided up into dedicated sections. And each section should cover a specific subtopic. You may have been doing this already. If not, I recommend going back and organizing your content into VERY clear sections. For example, take a look at this page on my site: “SEO vs. SEM: What’s The Difference?”. This page is organized into 21 different sections. (Each section has an H3 subheading.) That way, Google can treat the content underneath each H3 as a mini web page. And rank it accordingly. Double Down on Long Form Content. The downside of long-form content USED to be that you could sometimes get beat by a more focused page. For example, let’s say you had a section on your page about writing blog post intros. And someone else had an entire page dedicated to writing post intros. Well, in some cases Google would rank the entire page about post intros over you. That’s because your competitor’s page was 100% about that topic. And to Google, that page could be a better UX for someone looking to write better introductions. But that’s about to change. Today, Google can parse a single piece of long-form content into 5, 10, or even 100 unique passages. And each one has a good shot of ranking in Google. So yeah, long-form content already had a rankings edge in the SERPs. And for generating backlinks and social shares. Now that Google can divide up a single page into distinct passages, you can expect long-form content to work even better for SEO in 2022. Chapter 3:Optimize for Featured Snippets. According to SEMrush, 5.6% of all search results have a Featured Snippet. And yes: Featured Snippets are stealing A LOT of clicks from the #1 spot. (As I like to say: “#0 is the new #1”.) The question is: How do you get your content to appear in the Featured Snippet? Well, that’s what this chapter is all about. I recently decided to make ranking for Featured Snippets a priority. And it helped us go from a handful of Featured Snippets rankings to over 390. Here’s the step-by-step process that I used. 1. Find Featured Snippet opportunities Like most things in SEO, the first step is keyword research. Keywords that you already rank for. AND Keywords that have a Featured Snippet. Why is it important to focus on keywords that you rank for already? 99.58% of all Featured Snippets are from pages that rank on the first page for that term. So if you don’t already rank in the top 10, you have zero chance of ranking in the Featured Snippet spot. How do you find Featured Snippet Opportunities? Ahrefs “Organic Keywords” report. It shows you keywords that you rank for… that also have a Featured Snippet: 4,512 keywords? Looks like I have some work to do 🙂 2. Add “Snippet Bait” to Your Page “Snippet Bait” is a 40-60 word block of content specifically designed to rank in the Featured Snippet spot. Why 40-60 words? Well, SEMrush analyzed nearly 7 million Featured Snippets. And they found that the most Featured Snippets are 40-60 words long. For example: I wrote short Snippet Bait definitions for every page of The Content Marketing Hub. And these helped my content rank in the Featured Snippet spot for lots of definition keywords. HubSpot takes Snippet Bait to another level. They add little boxes to their posts that actually look like Featured Snippets: 3. Format your content for other types of Featured Snippets Snippet Bait works best for so-called “Paragraph Snippets”, like this: Even though paragraph snippets make up 81.9% of all Featured Snippets… …they’re not the only ones. If you want to rank for List Snippets… Use H2 or H3 subheaders for every item on your list. (You can manually check your HTML to see if this is set up correctly.) Google will pull those subheaders from your content… and include them in the Featured Snippet: If you want to rank in Table Snippets… You need to create a table that Google can easily pull data from. For example, the content from this Table Snippet… …is pulled directly from a well-formatted table. Which leads us to our next topic… Chapter 4:The Rise of Visual Search. Is Visual Search an SEO game-changer? Not yet. But based on how things are trending, visual search is poised to take off in 2022. Here’s what you need to know. Visual Search is Taking Off. More people are conducting more visual searches than ever before. Just take a look at these stats: Google Lens has already been used 1 billion times (source). Pinterest gets 600 million visual searches per month (source). 36% of American consumers have already used visual search (source). Visual Search Technology is Insanely Good. Visual search is still in its infancy. And it already works REALLY well. Don’t believe me? Whip open Google Lens on your mobile device and start scanning stuff around your room. You’ll probably find that it can identify pretty much anything. Today, Google Lens can identify 1 billion objects. And that number is growing every day. Heck, I tried Bing’s visual search on my phone. And it works super well. People WANT to Search With Images. Once you start using it, you’ll quickly notice that visual search is super helpful for: Shopping Directions Identifying landmarks Local business reviews Translation Recipes Nutrition information Lots more Which is probably why 62% of young consumers want more visual search tech: How to Optimize for Visual Search. A while ago we conducted one of the first visual search ranking factors studies. Here are some of the highlights from that research. Mobile-Friendly Pages Have a Huge Edge. 9 out of 10 Google Lens results came from a site that passed Google’s mobile-friendly test. Considering that basically 100% of Google Lens searches are done on mobile devices, it makes sense that Google would prefer mobile-friendly websites. Traditional Image SEO Still Applies. Our research found that traditional image SEO techniques (like optimizing image filenames and alt text) seem to also help with Google Lens rankings. And that high-authority pages and sites are more likely to appear as Google Lens results. Google Lens Results Tend to Come From Content-Rich Pages. We found that Google tends to pull Google Lens image results from pages with quite a bit of text (1600 words on average). At first, this may seem surprising. But when you realize that Google specifically states that the text content on a page is important for image SEO, this finding makes a whole lot of sense. Chapter 5:Domain Authority 2.0. Domain Authority used to be all about links. Not anymore. Today, Google also evaluates your site based on Expertise, Authoritativeness, and Trustworthiness. Also known as E-A-T. In many ways, E-A-T is Domain Authority 2.0. And in this chapter, I’ll cover everything you need to know about this important SEO trend. The most recent set of Google Quality Rater Guidelines REALLY focused on E-A-T. To be clear: E-A-T has been a part of the guidelines for years. But E-A-T is now a more important ranking factor than before. For example, Google’s new “How Search Works” report mentions that they want to rank “reliable sources”. They even cite E-A-T as a key ranking signal: With that, here’s how to bump up your site’s E-A-T. Be An Expert (Or Hire One). If you hire random freelancers to write your content, you’re in trouble. That’s because Google wants to feature content that’s written by legit experts in their field. They even go as far as to say that medical content needs to be written by health care professionals. This is a tough thing to fake. So if you want your content to rank in 2022, it needs to be written by people that know their stuff. (Especially in the health niche.) Be Transparent. Google probably focuses on off-site signals to figure out your site’s E-A-T. That said: The rater guidelines spend a lot of time evaluating the site itself. For example, the guidelines point out that: This means having: Thorough about page Easy to find contact page References and external links to sources Privacy policy and terms of service Author bylines on every article Get Cited. Most of Google’s evaluation of E-A-T happens off of your website. Which makes sense. Any random person can claim to be an expert. But getting other websites to agree with you? That’s a totally different story. In fact, Google’s guidelines state that: So: Besides creating an awesome site, how do you get other people to mention you and your site as a go-to resource? First, you need to be cited on lots of other trusted websites. These don’t even have to be linked mentions. Something like this can help Google see you as an expert on a given topic: Second, your site as a whole needs to be associated with a specific topic. Again, this comes down to off-site mentions. Specifically, mentions from other authorities in your field. For example, getting listed as the #1 SEO blog by Ahrefs probably boosted Backlinko’s reputation in Google’s eyes. Chapter 6:Video Continues to Surge. Online video is EXPLODING right now. In fact, according to Cisco, online video will make up 82% of all online traffic by 2022. 82%! And that may still not satisfy the world’s demand for video. Despite the fact that there are more videos out there than ever, HubSpot states that 43% of people want even MORE video content. In short: If video isn’t part of your digital marketing plans, you’re missing out. Here’s how you can use video to improve your SEO this year. Video Featured Snippets. You’ve probably noticed more Video Featured Snippets in the search results. In fact, Google highlighted Video Featured Snippets in their “Reintroduction to Featured Snippets” report. And I expect to see more Video Featured Snippets in 2022. From what I’ve seen, here are the 3 most important things to do to get your video content in a Featured Snippets. 1. Organize Your Content Into Discrete Sections This is huge. Clear sections help Google understand the content in your video. Which makes it easy for Google to use different clips from your video in a snippet. 2. Optimize Your Video for SEO Google uses your title, description and tags to figure out what your video is all about. So besides publishing videos that have clear sections, you also want to make sure that your video is optimized for SEO. In fact, a small HubSpot study of 165 Video Featured Snippets found that 80% of them contained a keyword in the title. 3. Provide a Transcript The captions that YouTube automatically generates are REALLY good. But it’s not 100%. So to increase the odds that YouTube and Google can understand every word of your video, upload a transcript. Grow Your YouTube Channel. YouTube is already the world’s 2nd largest search engine. (In fact, according to a study by JumpShot and Moz founder Rand Fishkin, YouTube’s search engine is 2x more popular than Bing.) Amazingly, YouTube is still growing. In short, more and more people are searching for stuff on YouTube than ever before. So if you want to get more traffic from SEO in 2022, I recommend creating and optimizing content specifically for YouTube. It’s a search engine that’s too big to ignore. The best part? Most marketers are too lazy to make videos. So it’s pretty easy to get your videos seen (assuming you know how to create high-quality videos). For example, my channel has 45 total videos. And those 45 videos generate over 189k views per month. (And as you might expect, a good chunk of those viewers turn into website visitors, leads and customers.) It gets better: when you publish SEO-optimized YouTube videos, you’ll own more Google real estate. Why? Well, for starters: 55% of all Google search results contain at least one video. (And almost all of those videos are from YouTube.) Here’s an example of what I mean: And considering that Google owns YouTube, expect even MORE YouTube videos in the search results in 2022. Embed Video Content Into Text-Based Blog Posts. If people want to see more video content, why not give it to them? That’s why I recommend embedding video content into your blog posts. And from my own Google Analytics data, I’ve seen that this can significantly improve your bounce rate. Here’s an example of this in action: Chapter 7:Master Search Intent. Search Intent has been a massive topic in the SEO world over the last few years. And for good reason: Content that doesn’t match search intent simply won’t rank. And as Google gets better at giving people the exact search results they want, creating content that’s a 1:1 Search Intent match is going to be a must for 2022 SEO. Identify Each Keyword’s Intent. Every keyword has an intent behind it. Maybe it’s to look something up. Or buy something. Or compare product A with product B. And the better your content can match that search intent, the better it will rank. So your first step is to figure out your target keyword’s Search Intent. Sometimes the intent is right in the keyword. But it’s not usually that obvious. So for most keywords, the search results will tell you everything you need to know about that keyword’s Search Intent. For example, take a keyword like: “protein powder”. Someone searching for that term could want to buy some protein. Or maybe they want to learn more about it. Well, according to Google’s first page for that keyword, most people searching for “protein powder” are looking for information. Create Content That’s a 1:1 Search Intent Match. Now that you’ve identified Search Intent, it’s time to publish something that gives searchers EXACTLY what they’re looking for. For example, when I analyzed the search engine results pages (“the SERPs”) for “how to get YouTube subscribers”, I noticed that they were mostly list posts. So even though this was a “how-to” keyword, I didn’t publish a step-by-step tutorial. Instead, I published a list post. And because my content is what users want, that page ranks in the top 3 for that keyword. Re-Optimize Old Content for Search Intent. Search Intent optimization isn’t just for new content. You can tweak your older stuff to make it a better Search Intent fit. To boost your on-page SEO. Or just to improve the page’s overall user experience. For example, this post used to rank really well for “SEO campaign”. But as Google got better at figuring out what people that searched for that keyword actually wanted, my post started to drop in the rankings. Which made sense: someone searching for “SEO campaign” doesn’t want a case study about a random guy. They want a list of steps. So I transformed that post into a step-by-step guide that was easy to follow. Today, that page gets 156.46% more organic traffic than the old version. Chapter 8:Combat Decreasing CTRs. There’s no denying it: The organic click-through-rate is down. Way down. In fact, one industry study found that organic CTR on mobile search is down 41.4% since 2015. It’s no secret why: Google is crowding out the organic search results with SERP Features, like Answer Boxes, Ads, Carousels, “People also ask” sections, and more. And to stand out in the SERPs, your result needs to scream “click on me!”… or else it’ll be ignored. Include Your Keyword in Your URL. In 2019. we published the results from our large-scale organic CTR study. And one of our most interesting findings was that keyword-rich URLs get 45% more clicks vs. URLs that don’t contain a keyword that matches the person’s search. Use Emotion (Without Going Overboard). Our study found that emotional titles had a relatively high CTR. But we also found that title tags that contained “Power Words” reduced clicks by 14%. It looks like Google searchers want to click on compelling titles. But if a title veers into clickbait territory, they’re going to click on something else. Write Meta Descriptions for Every Page. In other words: make sure your website’s description meta tags are 100% original. And would compel someone to click on your site in the search results. This is a simple 2-minute step that can increase your CTR by approximately 6%. Bonus Chapter:Quick SEO Tips for 2022. In this chapter, I’ll show you a few quick-win tactics that are working great right now. And should work even better in 2022. Publish “Research Content”. Bloggers and journalists LOVE data. And if you can hook them up with a stat, a survey, or an industry study, they’ll link to you like there’s no tomorrow. For example, in 2020 we published 5 pieces of Research Content. And those 5 pieces of content brought in 22,926 backlinks, 23,217 social media shares and 262,983 thousand visitors. Insane. The downside of Research Content is that it’s A LOT more work than banging out a list post or case study. But when done right, the extra effort can totally pay off. Create Visual Content (Especially “Concept Visuals”). Just like video, visual content is growing fast. In fact, a recent survey found that 87.5% of marketers use visual content in the majority of their content marketing efforts. And thanks to social media sites like Pinterest and Instagram, visual content should continue to see growth in 2022. How can you take advantage of this trend? Create more visual content… especially “Concept Visuals”. In my experience, “Concept Visuals” can do just as well as a fancy infographic… if not better. (Concept Visuals are images that are easy for other sites to embed into their content. When they do, they’ll usually link back to you.) For example, here’s a simple visual that I included in one of my guides: And because this visual explains a tricky concept, people LOVE embedding this image in their content: In fact, this single Concept Visual has generated 20+ backlinks to my site. Optimize Your Podcast Show Notes for SEO. Everyone and their mom has a podcast. But very few people rank their show notes in Google. Fortunately, optimizing your podcast show notes for SEO isn’t super hard. Here’s how to do it. First, get a full transcript of your interview. Then, turn that transcript into a full blog post. In other words, don’t just copy and paste your transcript and call it a day. Instead, you want to repurpose the transcript into a post that could stand on its own, including: An introduction Subheadings Screenshots and visuals Internal and external links Comments section Here’s an example of how this can look. Then, optimize the page’s on-page SEO just like you normally would. And you’re good to go. Build Backlinks as a Podcast Guest. Podcasts are one of my all-time favorite ways to build links. It’s like guest posting… without all the back-and-forth. Just show up, share what you know, and you get a sweet backlink: And podcasting’s popularity is growing like a beanstalk. In fact, 100 million Americans listen to at least one podcast per month (that’s up 10% vs. last year.) That means that next year there’s probably going to be even MORE opportunities for you to get links from podcasts. Publish Content Hubs. Content hubs are essentially a bunch of related content that cover a specific topic. But instead of linking together random blog posts, you present them as entries in a single “hub”. And create a hub homepage for the hub. To date, we’ve published three content hubs here at Backlinko: The YouTube Marketing Hub The SEO Marketing Hub The Content Marketing Hub And they’ve done SUPER well. In fact, the pages that make up The Content Marketing Hub alone bring in 26,438 visitors every month. These hubs do double duty for your site’s SEO. First, hubs are the type of “WOW” content that gets people sharing and linking to you. Very few people are willing to put in the work required to create a content hub. So when you do, you’ll instantly stand out. Second, your hub pages are strategically designed to rank for lots of definition keywords. For example, one of our SEO Marketing Hub entries is optimized around the term “LSI keywords”. And when I say “optimized” I don’t just mean using my keyword in my title tag. The content is 1000% optimized for search intent. For example, someone searching for “LSI keywords” probably wants to know the basics. Like what it is and why it’s important for SEO. And each entry is structured to give people a primer on that topic. Now It’s Your Turn. So that’s how I’m preparing for SEO in 2022. Now I want to turn it over to you: Which strategy from today’s guide are you going to try first? Are you going to publish more “Research Content”? Or work on improving your organic CTR. Let me know by leaving a quick comment below right now.
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Result 7
TitleThe Ultimate Guide to SEO in 2022
Urlhttps://blog.hubspot.com/marketing/seo
DescriptionIncrease your site's visibility and rankings with search engine optimization, content marketing, and link building
Date
Organic Position7
H1The Ultimate Guide to SEO in 2022
H2What is SEO?
How Does SEO Work?
How does Google know how to rank a page?
What is SEO strategy?
Three Core Components of a Strong SEO Strategy
How to Monitor & Track SEO Results
Local SEO
What is black hat SEO?
Should you outsource SEO or keep it in-house?
SEO Resources & Training
Over To You
H3What is SEO?
How Google Ranks Content
How to Build an SEO Strategy
How to Measure SEO
Local and Black Hat SEO
SEO Resources
Rankings
Visibility
1. Technical Setup
2. Content
3. Links
Local Search Ranking Factors
Doing SEO Yourself
Delegate SEO to a Team Member
Outsource SEO to an Agency
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H2WithAnchorsWhat is SEO?
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How does Google know how to rank a page?
What is SEO strategy?
Three Core Components of a Strong SEO Strategy
How to Monitor & Track SEO Results
Local SEO
What is black hat SEO?
Should you outsource SEO or keep it in-house?
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Over To You
BodyThe Ultimate Guide to SEO in 2022 Written by Jami Oetting Increase your site's visibility and rankings with search engine optimization, content marketing, and link building. Free Download: The Complete SEO Starter Pack Everything you need to get your website and blog ranking. Download Now 19 min remaining What is the first thing you do when you need new marketing ideas? What about when you decide it’s time to find a new accounting software? Or even when you notice a flat tire in the car? My guess is you turn to Google. But did you know that 82% of B2B buyers also agree that content is important to achieving their own marketing goals? Faced with a problem, challenge, or even achieving a goal, they simply google it. And so, it’s a cold, harsh truth that without at least some presence on Google, your business faces a digital uphill battle. In this guide, you’ll discover a strategy to build your online presence — Search Engine Optimization (SEO). You’ll learn what SEO is, how it works, and what you must do to position your site in search engine results. But before we begin, I want to reassure you of something. So many resources make SEO complex. They scare readers with technical jargon, advanced elements, and rarely explain anything beyond theory. I promise you, this guide isn’t like that. I’m going to break SEO into its most basic parts and show you how to use all its elements to construct a successful SEO strategy. (And to stay up-to-date on SEO strategy and trends, check out HubSpot's Skill Up podcast.) Keep on reading to understand SEO, or jump ahead to the section that interests you most. What is SEO? How Google Ranks Content. How to Build an SEO Strategy. How to Measure SEO. Local and Black Hat SEO. SEO Resources. What is SEO? SEO stands for search engine optimization. The goal of SEO is to expand a company’s visibility in organic search results. It helps businesses rank more pages higher in SERPs (Search Engine Result Pages). As a result, these efforts drive more visitors to the company’s website, increasing their chances for more conversions which leads to more customers and more revenue. When asked to explain what SEO is, I often choose to call it a strategy to ensure that when someone Googles your product or service category, they find your website. But this simplifies the discipline a bit. There are a ton of ways to improve the SEO of your site pages. Search engines look for elements including title tags, keywords, image tags, internal link structure, and inbound links (also known as backlinks). Search engines also look at site structure and design, visitor behavior, and other external, off-site factors to determine how highly ranked your site should be in their SERPs. With all of these factors taken into account, SEO primarily drives two things — rankings and visibility. How Does SEO Work? SEO works by optimizing a website's content, conducting keyword research, and earning inbound links to increase that content’s ranking and the website’s visibility. While you can generally see results take effect on the SERP once the webpage has been crawled and indexed by a search engine, SEO efforts can take months to fully materialize. Rankings. This is what search engines use to determine where to place a particular web page in the SERP. Rankings start at position number one through the final number of search engine results for the query, and a web page can rank for one position at a time. As time passes, a web page’s ranking might change due to content freshness, competition in the SERP, or algorithm changes by the search engine itself. Visibility. This term describes how prominent a particular domain is in the search engine results. With high visibility, your domain is prominent in SERPs. Lower search visibility occurs when a domain isn’t visible for many relevant search queries. Both are responsible for delivering the main SEO objectives – traffic and domain authority. There is one more reason why you should be using SEO. The discipline virtually helps you position your brand throughout the entire buying journey. In turn, it can ensure that your marketing strategies match the new buying behavior. Because, as Google admitted themselves, customer behavior has changed for good. As of June 2019, 94% of internet searches happen on a Google property. What's more, they prefer going through the majority of the buying process on their own. For example, in a survey from HubSpot Research, we found that 77% of people research a brand before engaging with it. Forrester revealed that customers prefer knowledge bases over all other self-service channels. What’s more, this process has never been more complicated. Finally, DemandGen’s 2017 B2B Buyer’s Survey found that 67% of B2B buyers start the buying process with a broad web search. But how do they use search engines during the process? Early in the process, they use Google to find information about their problem. Some also inquire about potential solutions. Then, they evaluate available alternatives based on reviews or social media hype before inquiring with a company. But this happens after they’ve exhausted all information sources. And so, the only chance for customers to notice and consider you is by showing up in their search results. Featured Resource 22 SEO Myths to Leave Behind in 2020 How does Google know how to rank a page? Search engines have a single goal only. They aim to provide users with the most relevant answers or information. Every time you use them, their algorithms choose pages that are the most relevant to your query. And then, rank them, displaying the most authoritative or popular ones first. To deliver the right information to users, search engines analyze two factors: Relevancy between the search query and the content on a page. Search engines assess it by various factors like topic or keywords. Authority, which is measured by a website’s popularity on the Internet. Google assumes that the more popular a page or resource is, the more valuable its content is to readers. And to analyze all this information they use complex equations called search algorithms. Search engines keep their algorithms secret. But over time, SEOs have identified some of the factors they consider when ranking a page. We refer to them as ranking factors, and they are the focus of an SEO strategy. As you’ll shortly see, adding more content, optimizing image filenames, or improving internal links can affect your rankings and search visibility. And that’s because each of those actions improves a ranking factor. What is SEO strategy? An SEO marketing strategy is a comprehensive plan to get more visitors to your website through search engines. Successful SEO includes on-page strategies, which use intent-based keywords; and off-page strategies, which earn inbound links from other websites. Three Core Components of a Strong SEO Strategy. To optimize a site, you need to improve ranking factors in three areas — technical website setup, content, and links. So, let’s go through them in turn. 1. Technical Setup. For your website to rank, three things must happen: First, a search engine needs to find your pages on the web. Then, it must scan them to understand their topics and identify their keywords. And finally, it needs to add them to its index — a database of all the content it has found on the web. This way, its algorithm can consider displaying your website for relevant queries. Seems simple, doesn’t it? Certainly, nothing to worry about. After all, since you can visit your site without any problem, so should Google, right? Unfortunately, there is a catch. A web page looks different for you and the search engine. You see it as a collection of graphics, colors, text with its formatting, and links. To a search engine, it’s nothing but text. As a result, any elements it cannot render this way remain invisible to the search engine. And so, in spite of your website looking fine to you, Google might find its content inaccessible. Let me show you an example. Here’s how a typical search engine sees one of our articles. It’s this one, by the way, if you want to compare it with the original. Notice some things about it: The page is just text. Although we carefully designed it, the only elements a search engine sees are text and links. As a result, it cannot see an image on the page (note the element marked with an arrow.) It only recognizes its name. If that image contained an important keyword we’d want the page to rank for, it would be invisible to the search engine. That’s where technical setup, also called on-site optimization, comes in. It ensures that your website and pages allow Google to scan and index them without any problems. The most important factors affecting it include: Website navigation and links. Search engines crawl sites just like you would. They follow links. Search engine crawlers land on a page and use links to find other content to analyze. But as you’ve seen above, they cannot see images. So, set the navigation and links as text-only. Simple URL structure. Search engines don’t like reading lengthy strings of words with complex structure. So, if possible, keep your URLs short. Set them up to include as little beyond the main keyword for which you want to optimize the page, as possible. Page speed. Search engines use the load time — the time it takes for a user to be able to read the page — as an indicator of quality. Many website elements can affect it. Image size, for example. Use Google’s Page Speed Insights Tool for suggestions on how to improve your pages. Dead links or broken redirects. A dead link sends a visitor to a nonexistent page. A broken redirect points to a resource that might no longer be there. Both provide poor user experience but also, prevent search engines from indexing your content. Sitemap and Robots.txt files. A sitemap is a simple file that lists all URLs on your site. Search engines use it to identify what pages to crawl and index. A robots.txt file, on the other hand, tells search engines what content not to index (for example, specific policy pages you don’t want to appear in search.) Create both to speed up crawling and indexing of your content. Duplicate content. Pages containing identical or quite similar content confuse search engines. They often find it near impossible to determine what content they should display in search results. For that reason, search engines consider duplicate content as a negative factor. And upon finding it, can penalize a website by not displaying any of those pages at all. Featured Resource How to Conduct a Technical SEO Audit 2. Content. Every time you use a search engine, you’re looking for content — information on a particular issue or problem, for example. True, this content might come in different formats. It could be text, like a blog post or a web page. But it could also be a video, product recommendation, and even a business listing. It’s all content. And for SEO, it’s what helps gain greater search visibility. Here are two reasons why: For one, content is what customers want when searching. Regardless of what they’re looking for, it’s content that provides it. And the more of it you publish, the higher your chance for greater search visibility. Also, search engines use content to determine how to rank a page. It’s the idea of relevance between a page and a person’s search query that we talked about earlier. While crawling a page, they determine its topic. Analyzing elements like page length or its structure helps them assess its quality. Based on this information, search algorithms can match a person’s query with pages they consider the most relevant to it. The process of optimizing content begins with keyword research. Keyword Research. SEO is not about getting any visitors to the site. You want to attract people who need what you sell and can become leads, and later, customers. However, that’s possible only if it ranks for the keywords those people would use when searching. Otherwise, there’s no chance they’d ever find you. And that’s even if your website appeared at the top of the search results. That’s why SEO work starts with discovering what phrases potential buyers enter into search engines. The process typically involves identifying terms and topics relevant to your business. Then, converting them into initial keywords. And finally, conducting extensive research to uncover related terms your audience would use. We’ve published a thorough guide to keyword research for beginner. It lays out the keyword research process in detail. Use it to identify search terms you should be targeting. With a list of keywords at hand, the next step is to optimize your content. SEOs refer to this process as on-page optimization. On-Page Optimization On-page optimization, also called on-page SEO, ensures that search engines a.) understand a page’s topic and keywords, and b.) can match it to relevant searches. Note, I said “page” not content. That’s because, although the bulk of on-page SEO work focuses on the words you use, it extends to optimizing some elements in the code. You may have heard about some of them — meta-tags like title or description are two most popular ones. But there are more. So, here’s a list of the most crucial on-page optimization actions to take. Note: Since blog content prevails on most websites, when speaking of those factors, I’ll focus on blog SEO — optimizing blog posts for relevant keywords. However, all this advice is equally valid for other page types too. Featured Resource Guide to On-Page SEO Strategy a) Keyword Optimization First, ensure that Google understands what keywords you want this page to rank. To achieve that, make sure you include at least the main keyword in the following: Post’s title: Ideally, place it as close to the start of the title. Google is known to put more value on words at the start of the headline. URL: Your page’s web address should also include the keyword. Ideally, including nothing else. Also, remove any stop word. H1 Tag: In most content management systems, this tag displays the title of the page by default. However, make sure that your platform doesn’t use a different setting The first 100 words (or the first paragraph) of content: Finding the keyword at the start of your blog post will reassure Google that this is, in fact, the page’s topic. Meta-title and meta-description tags: Search engines use these two code elements to display their listings. They display meta-title as the search listing’s title. Meta-description provides content for the little blurb below it. But above that, they use both to understand the page’s topic further. Image file names and ALT tags: Remember how search engines see graphics on a page? They can only see their file names. So, make sure that at least one of the images contains the keyword in the file name. The alt tag, on the other hand, is text browsers display instead of an image (for visually impaired visitors.) However, since ALT tag resides in the image code, search engines use it as a relevancy signal as well. Also, add semantic keywords — variations or synonyms of your keyword. Google and other search engines use them to determine a page’s relevancy better. Let me illustrate this with a quick example. Let’s pretend that your main keyword is “Apple.” But do you mean the fruit or the tech giant behind the iPhone? Now, imagine what happens when Google finds terms like sugar, orchard, or cider in the copy? The choice of what queries to rank it for would immediately become obvious, right? That’s what semantic keywords do. Add them to ensure that your page doesn’t start showing up for irrelevant searches. b) Non-Keyword-Related On-Page Optimization Factors On-page SEO is not just about sprinkling keywords across the page. The factors below help confirm a page’s credibility and authority too: External links: Linking out to other, relevant pages on the topic helps Google determine its topic further. Plus, it provides a good user experience. How? By positioning your content as a valuable resource. Internal links: Those links help you boost rankings in two ways. One, they allow search engines to find and crawl other pages on the site. And two, they sho semantic relations between various pages, helping to determine its relevance to the search query better. As a rule, you should include at least 2-4 internal links per blog post Content’s length: Long content typically ranks better. That’s because, if done well, a longer blog post will always contain more exhaustive information on the topic, thus keeping a reader on your site longer. That’s called dwell time, and it’s an important ranking factor for the search engines Multimedia: Although not a requirement, multimedia elements like videos, diagrams, audio players can signal a page’s quality. It keeps readers on a page for longer just like longer content does. And in turn, it signals that they find the content valuable and worth perusing. 3. Links. From what you’ve read in this guide so far, you know that no page will rank without two factors — relevance and authority. In their quest to provide users with the most accurate answers, Google and other search engines prioritize pages they consider the most relevant to their queries but also, popular. The first two areas — technical setup and content — focused on increasing relevance (though I admit, some of their elements can also help highlight the authority.) Links, however, are responsible for popularity. But before we talk more about how they work, here’s what SEOs mean when talking about links. What is a backlink? Links, also called backlinks, are references to your content on other websites. Every time another website mentions and points their readers to your content, you gain a backlink to your site. For example, this article in Entrepreneur.co mentions our Not Another State of Marketing Report page. It also links to it allowing their readers to see other stats than the one quoted. Google uses quantity and quality of links like this as a signal of a website’s authority. Its logic behind it is that webmasters would reference a popular and high-quality website more often than a mediocre one. But note that I mentioned links quality as well. That’s because not all links are the same. Some — low-quality ones — can impact your rankings negatively. Links Quality Factors. Low quality or suspicious links — for example, ones that Google would consider as built deliberately to make it consider a site as more authoritative — might reduce your rankings. That’s why, when building links, SEOs focus not on building any links. They aim to generate the highest quality references possible. Naturally, just like with the search algorithm, we don’t know what factors determine a link’s quality, specifically. However, over time, SEOs discovered some of them: The popularity of a linking site: Any link from a domain that search engines consider an authority will naturally have high quality. In other words, links from websites that have good quality links pointing to them, work better. Topic relevance: Links from domains on a topic similar to yours will carry more authority than those from random websites. Trust in a domain: Just like with popularity, search engines also assess a website’s trust. Links from more trustworthy sites will always impact rankings better. Link Building. In SEO, we refer to the process of acquiring new backlinks as link building. And as many practitioners admit, it can be a challenging activity. Link building, if you want to do it well, requires creativity, strategic thinking, and patience. To generate quality links, you need to come up with a link building strategy. And that’s no small feat. Remember, your links must pass various quality criteria. Plus, it can’t be obvious to search engines that you’ve built them deliberately. Here are some strategies to do it: Editorial, organic links: These backlinks come from websites that reference your content on their own. Outreach: In this strategy, you contact other websites for links. This can happen in many ways. You could create an amazing piece of content, and email them to tell them about it. In turn, if they find it valuable, they’ll reference it. You can also suggest where they could link to it. Guest posting: Guest posts are blog articles that you publish on third-party websites. In turn, those companies often allow including one or two links to your site in the content and author bio. Profile links: Finally, many websites offer an opportunity to create a link. Online profiles are a good example. Often, when setting up such a profile, you can also list your website there as well. Not all such links carry strong authority, but some might. And given the ease of creating them, they’re worth pursuing. Competitive analysis: Finally, many SEOs regularly analyze their competitors’ backlinks to identify those they could recreate for their sites too. Now, if you’re still here with me, then you’ve just discovered what’s responsible for your site’s success in search. The next step, then, is figuring out whether your efforts are working. How to Monitor & Track SEO Results. Technical setup, content, and links are critical to getting a website into the search results. Monitoring your efforts helps improve your strategy further. Measuring SEO success means tracking data about traffic, engagement, and links. And though, most companies develop their own sets of SEO KPIs (key performance indicators), here are the most common ones: Organic traffic growth Keyword rankings (split into branded and non-branded terms) Conversions from organic traffic Average time on page and the bounce rate Top landing pages attracting organic traffic Number of indexed pages Links growth (including new and lost links) Local SEO. Up until now, we focused on getting a site rank in search results in general. If you run a local business, however, Google also lets you position it in front of potential customers in your area, specifically. But for that, you use local SEO. And it’s well worth it. 46% of Google searches are for local businesses. They look for vendor suggestions, and even specific business addresses. In fact, 12% of customers look for local business information every day. What’s more, they act on this information: 72% of searchers visit a local store or company’s premises within 24 hours of the search. But hold on, is local SEO different from what we’ve been talking all along? Yes and no. Search engines follow similar principles for both local and global rankings. But given that they position a site for specific, location-based results, they need to analyze some other ranking factors too. Even local search results look different: They appear only for searches with a local intent (for example, “restaurant near me” or when a person clearly defined the location.) They contain results specific to a relevant location. They concentrate on delivering specific information to users that they don’t need to go anywhere else to find. They target smartphone users primarily as local searches occur more often on mobile devices. For example, a localpack, the most prominent element of local results, includes almost all information a person would need to choose a business. Here are local results Google displays for the phrase “best restaurant in Boston.” Note that these results contain no links to any content. Instead, they include a list of restaurants in the area, a map to show their locations, and additional information about each: Business name Description Image Opening hours Star Reviews Address Often, they also include a company’s phone number or website address. All this information combined helps customers choose which business to engage. But it also allows Google to determine how to rank it. Local Search Ranking Factors. When analyzing local websites, Google looks at the proximity to a searcher’s location. With the rise of local searches containing the phrase, "near me," it’s only fair that Google will try to present the closest businesses first. Keywords are essential for local SEO too. However, one additional element of on-page optimization is the presence of a company’s name, address, and phone number of a page. In local SEO, we refer to it as the NAP. Again, it makes sense, as the search engine needs a way to assess the company’s location. Google assesses authority in local search not just by links. Reviews and citations (references of a business’s address or a phone number online) highlight its authority too. Finally, the information a business includes in Google My Business — the search engine’s platform for managing local business listings — plays a huge part in its rankings. The above is just the tip of the iceberg. But they are the ones to get right first if you want your business to rank well in local search. What is black hat SEO? The final aspect of SEO I want to highlight to you is something I also hope you’ll never get tempted to use. I mean it. Because, although it might have its lure, using black hat SEO typically ends in a penalty from search listings. Black hat practices aim at manipulating search engine algorithms using strategies against search engine guidelines. The most common black hat techniques include keyword stuffing, cloaking (hiding keywords in code so that users don’t see them, but search engines do), and buying links. So, why would someone use black hat SEO? For one, because, often, ranking a site following Google’s guidelines takes time. Long time, in fact. Black hat strategies let you cut down the complexity of link building, for example. Keyword stuffing helps users to rank one page for many keywords, without having to create more content. But as said, getting caught often results in a site being completely wiped out from search listings. And the reason I mention it here is that I want you to realize that there are no shortcuts in SEO. And be aware of anyone suggesting strategies that might seem too good to be true. Should you outsource SEO or keep it in-house? Whether you work on SEO yourself, delegate it to another team member, or outsource it completely, you’ll want to make this decision with as much knowledge as possible. Doing SEO Yourself. Be honest with yourself — are you interested in learning SEO? Do you have time to learn the basics? Do you have the resources to bring in help if you redesign your website and accidentally deindex several pages? If the answer to any of these questions is “no,” then you might not want to take on the responsibility of SEO yourself. SEO is a long term play, and just like a muscle, you have to work at it consistently to see results. That can take a substantial amount of commitment. If you have any doubts, try the next best thing — delegating the work. Delegate SEO to a Team Member. If you’re not quite sure about taking on SEO yourself, consider delegating the work to a team member. If you have a person who’s interested in growth marketing, development, or even web design, this would be a valuable skill to help grow their career. You could also hire a full-time search engine optimization specialist if you have the budget. The person in this role can report to the marketing team, development team, or even design team. Because SEO touches nearly every function of a business while maintaining a unique set of skill requirements, this position won’t be subject to frequent changes if departments need to be restructured later on. The person you delegate to this job will contribute cross functionally more often than not, so you’ll have some liberty with managing them. Outsource SEO to an Agency. You don’t have the interest in SEO, your team’s at full capacity, and you can’t spare the budget to fill a full time SEO role. Now what? The best bang for your buck is to outsource SEO to a reputable consultant. Why? First, a well-respected SEO consultant is highly skilled in bringing organic traffic, leads, and conversions to businesses. They do this day in and day out, so they won’t need the ramp up time that you or a member of your team would need in order to learn the basics.  Second, a consultant can be less expensive than hiring someone full-time for the role because they don’t require insurance benefits, payroll taxes, etc. But how much exactly would you be looking at for outsourcing your SEO? SEO can cost between $100 and $500 per month if you do it yourself with a keyword research tool. It can cost between $75 and $150 per hour for a consultant, and up to $10,000 per month if you hire a full-service marketing agency. Small businesses generally spend less on SEO than big brands, so be sure to take that into account. Incurring SEO costs can mean one of two things: the investment in your organic search strategy, or how much you pay for paid search engine marketing (SEM) services like Google Ads. If you're paying for a tool, consultant, or marketing agency to help you optimize your web content, your bill can vary wildly with the depth of the services you're receiving. SEO Resources & Training. This guide is just a starting point for discovering SEO. But there’s much more to learn. Here are online training resources to try next if your or someone on your team wants to take on this skill: The HubSpot SEO Academy Google Analytics Course SEO That Works course You can also pick SEO knowledge from industry experts and their blogs. Here are some worth reading: SEMrush MOZ Yoast BrightLocal (local SEO advice) Search Engine Journal Search Engine Watch Search Engine Land Bruce Clay Inc. Over To You. Without actively positioning its content in search results, no business can survive long. By increasing your search visibility, you can bring more visitors, and in turn, conversions and sales. And that's well worth the time spent becoming an expert in SEO. Editor's note: This post was originally published in November 2019 and has been updated for comprehensiveness.   Originally published Nov 30, 2021 2:44:00 PM, updated December 17 2021 Topics: SEO Don't forget to share this post! Related Articles. International SEO: How to Optimize Your Website for Other Countries . Marketing  | 8 min read 28 of the Best SEO Tools for Auditing & Monitoring Your Website in 2022 . Marketing  | 24 min read Cumulative Layout Shift: What It Is and How to Measure It . Marketing  | 6 min read Expand Offer Social Media Content Calendar Template Get it now Get it now Download for Later.
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Result 8
TitleSEO Basics: A Beginner's Guide to SEO
Urlhttps://www.wordstream.com/blog/ws/2015/04/30/seo-basics
DescriptionWordStream has come to be known mostly as a PPC destination. But we also know a thing or two about SEO, and people ask us all the time for a primer on SEO basics. So we’re delivering!
Date
Organic Position8
H1SEO Basics: Complete Beginner’s Guide to Search Engine Optimization
H21. What is SEO & Why is it Important?
2. Keyword Research & Keyword Targeting Best Practices
3. On-Page Optimization
4. Information Architecture & Internal Linking
5. Content Marketing & Link Building
6. Common Technical SEO Issues & Best Practices
7. How to Track & Measure SEO Results
8. Additional SEO Considerations
So What Now?
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H3Why Should You Care About SEO?
What Actually Works for Driving Traffic from Search Engines?
Title Tags
Meta Descriptions
Body Content
Alt Attributes
URL Structure
Schema & Markup
1. Identify & Understand Your Linking & Sharing Audience
2. Determining What Content You Can Create & How You Can Promote It
3. Map Your Assets to Specific Keywords
Page Speed
Mobile Friendliness
Header Response
Redirects
Duplicate Content
XML Sitemap
Robots.txt, Meta NoIndex, & Meta NoFollow
Additional Resources:
Keyword Rankings
Organic Traffic
Organic Leads & Sales
Additional Resources
Tom Demers
What Fresh Content Really Means to Google (+How to Create It)
What is Schema Markup? (+6 Easy Types to Use for Your Small Business)
The 8 Biggest Google Algorithm Updates of 2021 (+Optimization Tips)
H2WithAnchors1. What is SEO & Why is it Important?
2. Keyword Research & Keyword Targeting Best Practices
3. On-Page Optimization
4. Information Architecture & Internal Linking
5. Content Marketing & Link Building
6. Common Technical SEO Issues & Best Practices
7. How to Track & Measure SEO Results
8. Additional SEO Considerations
So What Now?
More Articles Like This
Comments
BodySEO Basics: Complete Beginner’s Guide to Search Engine Optimization Tom Demers Last Updated: November 23, 2021 | SEO Home — Blog — SEO Basics: Complete Beginner’s Guide to Search Engine Optimization WordStream has come to be known mostly as a PPC destination. But we also know a thing or two about SEO, and people ask us all the time for a primer on SEO basics. So we’re delivering: This article will be an introduction and overview of search engine optimization (SEO), a mandatory marketing tactic if you want your website to be found through search engines like Google. In this guide to SEO for beginners, you’ll learn: What is SEO & Why is it Important? Keyword Research & Keyword Targeting Best Practices On-Page Optimization Best Practices Information Architecture Best Practices How to Execute Content Marketing & Link Building Common Technical SEO Issues & Best Practices How to Track & Measure SEO Results Additional SEO Considerations (Such as Mobile, International & Local SEO Best Practices) By the time you reach the end of this SEO basics guide, you’ll have a strong understanding of what search engine optimization is, why it’s valuable and important, and how to get great results in an ever-changing SEO environment. Note: If you’re looking for SEO tips specific to COVID-19, check out our post 13 SEO Strategies for SMBs During COVID-19   1. What is SEO & Why is it Important? You’ve likely heard of SEO, and if you haven’t already, you could obtain a quick Wikipedia definition of the term, but understanding that SEO is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results” doesn’t really help you answer important questions for your business and your website, such as: How do you, for your site or your company’s site, “optimize” for search engines? How do you increase your site’s organic search visibility, so it’s easy for your content to be found? How do you know how much time to spend on SEO? How can you differentiate “good” SEO advice from “bad” or harmful SEO advice? What’s likely interesting to you as a business owner or employee is how you can actually leverage SEO to help drive more relevant traffic, leads, sales, and ultimately revenue and profit for your business. That’s what we’ll focus on in this guide. Why Should You Care About SEO? Lots and lots of people search for things. That traffic can be extremely powerful for a business not only because there is a lot of traffic, but because there is a lot of very specific, high-intent traffic. If you sell blue widgets, would you rather buy a billboard so anyone with a car in your area sees your ad (whether they will ever have any interest in blue widgets or not), or show up every time anyone in the world types “buy blue widgets” into a search engine? Probably the latter, because those people have commercial intent, meaning they are standing up and saying that they want to buy something you offer. People are searching for any manner of things directly related to your business. Beyond that, your prospects are also searching for all kinds of things that are only loosely related to your business. These represent even more opportunities to connect with those folks and help answer their questions, solve their problems, and become a trusted resource for them. Are you more likely to get your widgets from a trusted resource who offered great information each of the last four times you turned to Google for help with a problem, or someone you’ve never heard of? What Actually Works for Driving Traffic from Search Engines? First it’s important to note that Google is responsible for most of the search engine traffic in the world (though there is always some flux in the actual numbers). This may vary from niche to niche, but it’s likely that Google is the dominant player in the search results that your business or website would want to show up in, and the best practices outlined in this guide will help position your site and its content to rank in other search engines, as well. Regardless of what search engine you use, search results are constantly changing. Google particularly has updated lots of things surrounding how they rank websites by way of lots of different animal names recently, and a lot of the easiest and cheapest ways to get your pages to rank in search results have become extremely risky in recent years. So what works? How does Google determine which pages to return in response to what people search for? How do you get all of this valuable traffic to your site? Google’s algorithm is extremely complex, and I’ll share some links for anyone looking to dive deeper into how Google ranks sites at the end of this section, but at an extremely high level: Google is looking for pages that contain high-quality, relevant information about the searcher’s query. They determine relevance by “crawling” (or reading) your website’s content and evaluating (algorithmically) whether that content is relevant to what the searcher is looking for, mostly based on the keywords it contains. They determine “quality” by a number of means, but prominent among those is still the number and quality of other websites that link to your page and your site as a whole. To put it extremely simply: If the only sites that link to your blue widget site are blogs that no one else on the Web has linked to, and my blue widget site gets links from trusted places that are linked to frequently, like CNN.com, my site will be more trusted (and assumed to be higher quality) than yours. Increasingly, additional elements are being weighed by Google’s algorithm to determine where your site will rank, such as: How people engage with your site (Do they find the information they need and stay on your site, or bounce back to the search page and click on another link? Or do they just ignore your listing in search results altogether and never click-through?) Your site’s loading speed and “mobile friendliness” How much unique content you have (versus very “thin” low-value content or duplicate content) There are hundreds of ranking factors Google’s algorithm considers in response to searches, and they are constantly updating and refining their process. The good news is, you don’t have to be a search engine scholar to rank for valuable terms in search results. We’ll walk through proven, repeatable best practices for optimizing websites for search that can help you drive targeted traffic through search without having to reverse-engineer the core competency of one of the world’s most valuable companies. If you’re interested in learning more about how search engines work, there are a ton of great resources available, including: Moz’s guide on the topic Google’s own interactive graphic Now, back to SEO basics! Let’s get into the actual SEO tactics and strategies that will help you get more traffic from search engines.   2. Keyword Research & Keyword Targeting Best Practices. The first step in search engine optimization is really to determine what it is you’re actually optimizing for. This means identifying the terms people are searching for (also known as “keywords”) that you want your website to rank for in search engines like Google. Sounds simple enough, right? I want my widget company to show up when people look for “widgets,” and maybe when they type in things like “buy widgets.” Onto step three! Unfortunately it’s not quite that simple. There are a few key factors to take into account when determining the keywords you want to target on your site: Search Volume – The first factor to consider is how many people (if any) are actually searching for a given keyword. The more people there are searching for a keyword, the bigger the audience you stand to reach. Conversely, if no one is searching for a keyword, there is no audience available to find your content through search. Relevance – If a term is frequently searched for that’s great: but what if it’s not completely relevant to your prospects? Relevance seems straight-forward at first: if you’re selling enterprise email marketing automation software you don’t want to show up for searches that don’t have anything to do with your business, like “pet supplies.” But what about terms like “email marketing software”? This might intuitively seem like a great description of what you do, but if you’re selling to Fortune 100 companies, most of the traffic for this very competitive term will be searchers who don’t have any interest in buying your software (and the folks you do want to reach might never buy your expensive, complex solution based on a simple Google search). Conversely, you might think a tangential keyword like “best enterprise PPC marketing solutions” is totally irrelevant to your business since you don’t sell PPC marketing software. But if your prospect is a CMO or marketing director, getting in front of them with a helpful resource on evaluating pay-per-click tools could be a great “first touch” and an excellent way to start a relationship with a prospective buyer. Competition – As with any business opportunity, in SEO you want to consider the potential costs and likelihood of success. For SEO, this means understanding the relative competition (and likelihood to rank) for specific terms. First you need to understand who your prospective customers are and what they’re likely to search for. If you don’t already understand who your prospects are, thinking about that is a good place to start, for your business in general but also for SEO. From there you want to understand: What types of things are they interested in? What problems do they have? What type of language do they use to describe the things that they do, the tools that they use, etc.? Who else are they buying things from (this means your competitors, but also could mean tangential, related tools – for the email marketing company, think other enterprise marketing tools)? Once you’ve answered these questions, you’ll have an initial “seed list” of possible keywords and domains to help you get additional keyword ideas and to put some search volume and competition metrics around. Take the list of core ways that your prospects and customers describe what you do, and start to input those into keyword tools like Google’s own keyword tool or tools like Uber Suggest or WordStream’s keyword tool: You can find a more comprehensive list of keyword tools below, but the main idea is that in this initial step, you’ll want to run a number of searches with a variety of different keyword tools. You can also use competitive keyword tools like SEM Rush to see what terms your competitors are ranking for. These tools look at thousands of different search results, and will show you each search term they’ve seen your competitor ranking in Google for lately. Here’s what SEM Rush shows for marketing automation provider Marketo: Again: this doesn’t just have to be something you look at for competitors. You could look at related tools that are selling to the same market for content ideas, and even look at the major niche publishers who talk about your topic (and that your prospects are reading) and see what kinds of keywords those sites are driving traffic for. Additionally, if you have an existing site, you’re likely getting some traffic from search engines already. If that’s the case, you can use some of your own keyword data to help you understand which terms are driving traffic (and which you might be able to rank a bit better for). Unfortunately, Google has stopped delivering a lot of the information about what people are searching for to analytics providers, but you can use SEM Rush (or similar tools, such as SpyFu) on your own site to get a sense of the terms you’re ranking for and their estimated search volume. Google also makes a bit more of this data available in their free Webmaster Tools interface (if you haven’t set up an account, this is a very valuable SEO tool both for unearthing search query data and for diagnosing various technical SEO issues – more on Webmaster Tools set up here). Once Webmaster Tools is set up, you can navigate to this link when logged in and see the search queries that are driving traffic to your site: These could be good terms to focus additional content promotion and internal linking around (more on each of those topics later), and could also be great “seed keywords” to help you get more great ideas about what to target. Once you’ve taken the time to understand how your prospects talk and what they search for, have looked at the keywords driving traffic to your competitors and related sites, and have looked at the terms driving traffic to your own site, you need to work to understand which terms you can conceivably rank for and where the best opportunities actually lie. Determining the relative competition of a keyword can be a fairly complex task. At a very high level, you need to understand: How trusted and authoritative (in other words: how many links does the whole site get, and how high quality, trusted, and relevant are those linking sites?) other entire sites that will be competing to rank for the same term are How well aligned they are with the keyword itself (do they offer a great answer to that searcher’s question) How popular and authoritative each individual page in that search result is (in other words: how many links does the page itself have, and how high quality, trusted, and relevant are those linking sites?) You can dive deeper into the process of determining how competitive keywords are in Backlinko’s in-depth guide or by using WordStream founder Larry Kim’s competitive index formula (tip number 3). There are also a variety of different tools (most of them paid) that offer keyword difficulty scores: Moz Keyword Difficulty and SERP Analysis Tool SEMRush Keyword Difficulty Tool Serpiq Canirank Colibri.io Seoprofiler Ultimatenichefinder Advanced Webranking’s Keyword Difficult Tool And while it’s more advanced in nature, Nick Eubanks’ post about understanding rank potential offers a great in-depth look at not only understanding but creating an actionable formula for determining keyword competition and your own site’s actual likelihood of ranking for a term. If you’re looking to dive even deeper into the topic of keyword research and keyword targeting, there are several great resources on the topic: Larry Kim and Will Critchlow offered a great webinar on proven keyword strategy Moz has a great guide on this topic as well Backlinko’s definitive guide to keyword research is also thorough and extremely useful If you’re looking for a high-quality, end-to-end course on conducting keyword research Nick Eubanks’ (paid) Master Keyword Research 7 day Email course is excellent   3. On-Page Optimization. Once you have your keyword list, the next step is actually implementing your targeted keywords into your site’s content. Each page on your site should be targeting a core term, and a “basket” of related terms. In his overview of the perfectly optimized page Rand Fishkin offers a nice visual of what a well (or perfectly) optimized page looks like: Let’s look at a few critical, basic on-page elements you’ll want to understand as you think about how to drive search engine traffic to your website: Title Tags. While Google is working to better understand the actual meaning of a page and de-emphasizing (and even punishing) aggressive and manipulative use of keywords, including the term (and related terms) that you want to rank for in your pages is still valuable. And the single most impactful place you can put your keyword is your page’s title tag. The title tag is not your page’s primary headline. The headline you see on the page is typically an H1 (or possibly an H2) HTML element. The title tag is what you can see at the very top of your browser, and is populated by your page’s source code in a meta tag: The length of a title tag that Google will show will vary (it’s based on pixels, not character counts) but in general 55-60 characters is a good rule of thumb here. If possible you want to work in your core keyword, and if you can do it in a natural and compelling way, add some related modifiers around that term as well. Keep in mind though: the title tag will frequently be what a searcher sees in search results for your page. It’s the “headline” in organic search results, so you also want to take how clickable your title tag is into account. Meta Descriptions. While the title tag is effectively your search listing’s headline, the meta description (another meta HTML element that can be updated in your site’s code, but isn’t seen on your actual page) is effectively your site’s additional ad copy. Google takes some liberties with what they display in search results, so your meta description may not always show, but if you have a compelling description of your page that would make folks searching likely to click, you can greatly increase traffic. (Remember: showing up in search results is just the first step! You still need to get searchers to come to your site, and then actually take the action you want.) Here’s an example of a real world meta description showing in search results: Body Content. The actual content of your page itself is, of course, very important. Different types of pages will have different “jobs” – your cornerstone content asset that you want lots of folks to link to needs to be very different than your support content that you want to make sure your users find and get an answer from quickly. That said, Google has been increasingly favoring certain types of content, and as you build out any of the pages on your site, there are a few things to keep in mind: Thick & Unique Content – There is no magic number in terms of word count, and if you have a few pages of content on your site with a handful to a couple hundred words you won’t be falling out of Google’s good graces, but in general recent Panda updates in particular favor longer, unique content. If you have a large number (think thousands) of extremely short (50-200 words of content) pages or lots of duplicated content where nothing changes but the page’s title tag and say a line of text, that could get you in trouble. Look at the entirety of your site: are a large percentage of your pages thin, duplicated and low value? If so, try to identify a way to “thicken” those pages, or check your analytics to see how much traffic they’re getting, and simply exclude them (using a noindex meta tag) from search results to keep from having it appear to Google that you’re trying to flood their index with lots of low value pages in an attempt to have them rank. Engagement – Google is increasingly weighting engagement and user experience metrics more heavily. You can impact this by making sure your content answers the questions searchers are asking so that they’re likely to stay on your page and engage with your content. Make sure your pages load quickly and don’t have design elements (such as overly aggressive ads above the content) that would be likely to turn searchers off and send them away. “Sharability” – Not every single piece of content on your site will be linked to and shared hundreds of times. But in the same way you want to be careful of not rolling out large quantities of pages that have thin content, you want to consider who would be likely to share and link to new pages you’re creating on your site before you roll them out. Having large quantities of pages that aren’t likely to be shared or linked to doesn’t position those pages to rank well in search results, and doesn’t help to create a good picture of your site as a whole for search engines, either. Alt Attributes. How you mark up your images can impact not only the way that search engines perceive your page, but also how much search traffic from image search your site generates. An alt attribute is an HTML element that allows you to provide alternative information for an image if a user can’t view it. Your images may break over time (files get deleted, users have difficulty connecting to your site, etc.) so having a useful description of the image can be helpful from an overall usability perspective. This also gives you another opportunity – outside of your content – to help search engines understand what your page is about. You don’t want to “keyword stuff” and cram your core keyword and every possible variation of it into your alt attribute. In fact, if it doesn’t fit naturally into the description, don’t include your target keyword here at all. Just be sure not to skip the alt attribute, and try to give a thorough, accurate description of the image (imagine you’re describing it to someone who can’t see it – that’s what it’s there for!). By writing naturally about your topic, you’re avoiding “over-optimization” filters (in other words: it doesn’t make it look like you’re trying to trick Google into ranking your page for your target keyword) and you give yourself a better chance to rank for valuable modified “long tail” variations of your core topic. URL Structure. Your site’s URL structure can be important both from a tracking perspective (you can more easily segment data in reports using a segmented, logical URL structure), and a shareability standpoint (shorter, descriptive URLs are easier to copy and paste and tend to get mistakenly cut off less frequently). Again: don’t work to cram in as many keywords as possible; create a short, descriptive URL. Moreover: if you don’t have to, don’t change your URLs. Even if your URLs aren’t “pretty,” if you don’t feel as though they’re negatively impacting users and your business in general, don’t change them to be more keyword focused for “better SEO.” If you do have to change your URL structure, make sure to use the proper (301 permanent) type of redirect. This is a common mistake businesses make when they redesign their websites. Additional URL resources: Does URL Structure Even Matter? A Data Driven Answer SEO Best Practices for URLs How to Move Domains without Losing SEO Value Schema & Markup. Finally, once you have all of the standard on-page elements taken care of, you can consider going a step further and better helping Google (and other search engines, which also recognize schema) to understand your page. Schema markup does not make your page show up higher in search results (it’s not a ranking factor, currently). It does give your listing some additional “real estate” in the search results, the way ad extensions do for your Google Ads (formerly known as AdWords) ads. In some search results, if no one else is using schema, you can get a nice advantage in click-through rate by virtue of the fact that your site is showing things like ratings while others don’t. In other search results, where everyone is using schema, having reviews may be “table stakes” and you might be hurting your Google CTR by omitting them: There are a variety of different types of markup you can include on your site – most probably won’t apply to your business, but it’s likely that at least one form of markup will apply to at least some of your site’s pages. You can learn more about schema & markup with any of these resources: WordStream’s own guide to schema for SEO The schema.org documentation See if Google currently recognizes mark-up on your site with their structured data testing tool BuiltVisible’s Rich Snippets Guide Also check out our walkthrough on off-page SEO (the factors on other sites that can affect your own site’s rankings).   4. Information Architecture & Internal Linking. Information architecture refers to how you organize the pages on your website. The way that you organize your website and interlink between your pages can impact how various content on your site ranks in response to searches. The reason for this is that search engines largely perceive links as “votes of confidence” and a means to help understand both what a page is about, and how important it is (and how trusted it should be). Search engines also look at the actual text you use to link to pages, called anchor text – using descriptive text to link to a page on your site helps Google understand what that page is about (but in a post-Penguin world especially, be sure not to be overly aggressive in cramming your keywords into linking text). In the same way that a link from CNN is an indication that your site could be important, if you are linking to a specific page aggressively from various areas on your site, that’s an indication to search engines that that specific page is very important to your site. Additionally: the pages on your site that have the most external votes (links from other, trusted sites) have the most power to help the other pages on your site rank in search results. This relates back to a concept called “PageRank.” PageRank is no longer used in the same way it was when initially implemented, but if you’re looking to understand the topic more deeply here are some good resources: A good math-free explanation of PageRank A detailed breakdown of how PageRank works (from several years ago) with a number of helpful visuals The original academic paper published by Google’s founders Let’s walk through a quick example to help you understand the concept of how link equity (or the number and quality of links pointed to a page) impacts site architecture and how you link internally. Let’s imagine we have a snow removal site: We publish an amazing study on the impact of snow on construction in the winter in cold weather climates. It gets linked to from all over the web. The study is published on our main snow removal site. All of the other pages are simple sales-oriented pages explaining various aspects of our company’s snow removal offerings. No external site has linked to any of these pages. The study itself may be well-positioned to rank well in search results for various phrases. The sales-oriented pages much less so. By linking from our study to our most important sales-oriented pages, however, we can pass some of the trust and authority of our guide onto those pages. They won’t be as well positioned to rank in search results as our study, but they’ll be much better positioned than when they had no authoritative documents (on our site or on other sites) pointing to them. An important additional note here: in this example our most-linked to page is our fictitious study. In many cases, your most linked to page will be your home page (the page that people link to when they talk about you, when you get press, etc.) so being sure to link strategically to the most important pages on your site from your home page is very important. Information architecture can be an extremely complex topic – particularly for larger sites – and there are a number of great additional resources below with more specific answers listed at the end of this section, but at a high level the most important things to keep in mind are: You want to understand your most linked-to pages (use tools like Ahrefs, Majestic SEO, or Moz and look at “top pages” reports to determine these). Keep your most important search pages (the pages you are using to target your most valuable keywords) “high up” in your information architecture: this means linking to them often in navigation elements and linking to them whenever possible from your most linked-to pages (e.g., make sure your home page and your site’s version of our hit snow study are linking to the most valuable pages on your site from a search perspective – your “money pages”). In general you want to have a “flat information architecture” for your site – meaning that you keep any pages that you want to have rank in search engines as few clicks as possible from your home page and most linked-to pages. See this older video for a more in-depth explanation of how to flatten your site’s structure Below are a number of additional resources around information architecture (many of these are older resources, but the SEO principles outlined in them still largely hold true): Information Architecture for SEO from Moz’s Whiteboard Friday as well as Richard Baxter’s presentation on Moz RKG’s guide to site architecture KISS Metrics’ post on site structure WordTracker’s guide to creating a site structure Google will love Distilled has a helpful post about mapping out your site’s information architecture   5. Content Marketing & Link Building. Since Google’s algorithm is still largely based on links, having a number of high-quality links to your site is obviously incredibly important in driving search traffic: you can do all the work you want on on-page and technical SEO, if you don’t have links to your site, you won’t show up in search results listings. There are a number of ways to get links to your site, but as Google and other search engines become more and more sophisticated, many of them have become extremely risky (even if they may still work in the short-term). If you are new to SEO and are looking to leverage the channel, these riskier and more aggressive means of trying to get links likely aren’t a good fit for your business, as you won’t know how to properly navigate the pitfalls and evaluate the risks. Furthermore, trying to create links specifically to manipulate Google rankings doesn’t create any other value for your business in the event that the search engine algorithms shift and your rankings disappear. A more sustainable approach to developing links is to focus on more general, sustainable marketing approaches such as creating and promoting useful content that also includes specific terms you’d want to rank for and engaging in traditional PR for your business. The process of creating and promoting content that will get you links and social shares is a labor-intensive one. Once again you’ll find more detailed step-by-step guides to various aspects of content marketing below, and there are a lot of different ways to effectively create content, help it to get discovered, and rank well in search results. Most approaches, however, will require you to walk through some variation of the following three core steps: 1. Identify & Understand Your Linking & Sharing Audience. The first thing you need to do in working to get traction for your content, is understand who is likely to link to and share your content. There are several tools to help you identify influencers within your niche who might share your content, but probably the most powerful is BuzzSumo: Similar tools include FollowerWonk, Little Bird and Ahrefs. More detailed tutorials on using these tools to better understand your niche are included below. The idea in leveraging these tools is to first identify the thought leaders and potential linkers in your space, and then understand what they share and link to. Find out what their problems are, what types of content they typically share, and start to think about how you can create something they would find valuable and want to share with their audience (who would also find it valuable). As you work through this process, start to think about what you can do for these influencers. How could you help them with their own projects? What can you do (unsolicited) that would help them achieve their own goals or what could you create or offer that would be of value to the audience they are creating content for and trying to help? Do you have access to unique data or knowledge that would help them do their jobs better? If you can consistently be of use to smart content creators in your niche, you’ll start to build powerful relationships that will pay dividends as you’re creating content. Before you create a major piece of content, you should have already thought about how that content will get shared: who will share it, and why would they? 2. Determining What Content You Can Create & How You Can Promote It. Next you have to try to understand what your own capabilities are, and what kind of content you can create that will be likely to be shared and promoted by others. A number of different types of content assets will be shareable: Create something that solves your prospects’ and your customers’ problems. In his post on how he built a top 100 blog, Matthew Woodward outlines a good process for listening in on social media and forums to help find great blog topics. Reverse engineer what already works. By looking at what already works and creating something that’s a level or two better in some way, you can help mitigate risk and make your content as fail-proof as possible. Make others look good. Highlight great tools you use every day. Get answers from smart folks in your niche to difficult questions and share that content (while positioning them as experts). When you’ve highlighted someone or their product as a valuable resource, they’ll be likely to help you share and promote that content. Focus on creating different content assets that will be of real value, have a plan for promoting those assets, and don’t be shy about letting people who you’ve featured or whose audience would benefit from your resource know that it exists. 3. Map Your Assets to Specific Keywords. Finally, don’t forget about your keywords! This doesn’t mean that every time you create a great resource you need to cram in a keyword that doesn’t fit: it means that you can use keyword research as a means for discovering pain points (if people are turning to search engines to look for things, they want content that provides a great answer to their question!), and that as you create new assets you want to look for the different ways you can incorporate the language your prospects and customers are using into your assets: particularly those that will actually get linked to and shared (as you will increasingly need to get some sort of distribution for pages where you want them to rank for valuable keywords). Additional Resources: Gregory Ciotti’s Not-So-Brief Guide to Better Content Marketing Search Engine Journal’s in-depth 2015 Content Marketing Guide QuickSprout’s Beginner’s Guide to Online Marketing (which features a lot of great content-marketing tips and information) WordStream’s look at how to use BuzzSumo for content insights WordStream’s guide to influencer marketing WordStream’s guide to building a blog with a million+ views A Guide to Creating Focused Content from Distilled How to Find Your Target Audience by Kristi Hines My own free guide on content marketing   6. Common Technical SEO Issues & Best Practices. While basics of SEO like the most efficient ways to build links to drive search engine rankings have changed in recent years (and content marketing has become increasingly important) what many people would think of as more “traditional SEO” is still incredibly valuable in generating traffic from search engines. As we’ve already discussed, keyword research is still valuable, and technical SEO issues that keep Google and other search engines from understanding and ranking sites’ content are still prevalent. Technical SEO for larger, more complicated sites is really its own discipline, but there are some common mistakes and issues that most sites face that even smaller to mid-sized businesses can benefit from being aware of: Page Speed. Search engines are placing an increasing emphasis on having fast-loading sites – the good news is this is not only beneficial for search engines, but also for your users and your site’s conversion rates. Google has actually created a useful tool here to give you some specific suggestions on what to change on your site to address page speed issues. Mobile Friendliness. If your site is driving (or could be driving) significant search engine traffic from mobile searches, how “mobile friendly” your site is will impact your rankings on mobile devices, which is a fast-growing segment. In some niches, mobile traffic already outweighs desktop traffic. Google recently announced an algorithm update focused on this specifically. You can find out more about how to see what kind of mobile search engine traffic is coming to your site along with some specific recommendations for things to update in my recent post, and here again Google offers a very helpful free tool to get recommendations on how to make your site more mobile-friendly. Header Response. Header response codes are an important technical SEO issue. If you’re not particularly technical, this can be a complex topic (and again more thorough resources are listed below) but you want to make sure that working pages are returning the correct code to search engines (200), and that pages that are not found are also returning a code to represent that they are no longer present (a 404). Getting these codes wrong can indicate to Google and other search engines that a “Page Not Found” page is in fact a functioning page, which makes it look like a thin or duplicated page, or even worse: you can indicate to Google that all of your site’s content is actually 404s (so that none of your pages are indexed and eligible to rank). You can use a server header checker to see the status codes that your pages are returning when search engines crawl them. Redirects. Improperly implementing redirects on your site can have a serious impact on search results. Whenever you can avoid it, you want to keep from moving your site’s content from one URL to another; in other words: if your content is on example.com/page, and that page is getting search engine traffic, you want to avoid moving all of the content to example.com/different-url/newpage.html, unless there is an extremely strong business reason that would outweigh a possible short-term or even long-term loss in search engine traffic. If you do need to move content, you want to make sure that you implement permanent (or 301) redirects for content that is moving permanently, as temporary (or 302) redirects (which are frequently used by developers) indicate to Google that the move may not be permanent, and that they shouldn’t move all of the link equity and ranking power to the new URL. (Further, changing your URL structure could create broken links, hurting your referral traffic streams and making it difficult for visitors to navigate your site.) Duplicate Content. Thin and duplicated content is another area of emphasis with Google’s recent Panda updates. By duplicating content (putting the same or near-identical content on multiple pages), you’re diluting link equity between two pages instead of concentrating it on one page, giving you less of a chance of ranking for competitive phrases with sites that are consolidating their link equity into a single document. Having large quantities of duplicated content makes your site look like it is cluttered with lower-quality (and possibly manipulative) content in the eyes of search engines. There are a number of things that can cause duplicate or thin content. These problems can be difficult to diagnose, but you can look at Webmaster Tools under Search Appearance > HTML Improvements to get a quick diagnosis. And check out Google’s own breakdown on duplicate content. Many paid SEO tools also offer a means for discovering duplicate content, such as Moz analytics and Screaming Frog SEO Spider. XML Sitemap. XML sitemaps can help Google and Bing understand your site and find all of its content. Just be sure not to include pages that aren’t useful, and know that submitting a page to a search engine in a sitemap doesn’t insure that the page will actually rank for anything. There are a number of free tools to generate XML sitemaps. Robots.txt, Meta NoIndex, & Meta NoFollow. Finally, you can indicate to search engines how you want them to handle certain content on your site (for instance if you’d like them not to crawl a specific section of your site) in a robots.txt file. This file likely already exists for your site at yoursite.com/robots.txt. You want to make sure this file isn’t currently blocking anything you’d want a search engine to find from being added to their index, and you also can use the robots file to keep things like staging servers or swaths of thin or duplicate content that are valuable for internal use or customers from being indexed by search engines. You can use the meta noindex and meta nofollow tags for similar purposes, though each functions differently from one another. Additional Resources:. This is a great checklist of various technical SEO issues your site may be suffering from Gregory Ciotti offers tips to speed up WordPress sites Richard Baxter offers a number of tools to help you speed up your site Several places offer in-depth duplicate content articles, including Moz, Yoast, and Hobo Web Google gives some tips for creating your XML sitemap, as does Lunametrics Technical SEO can be tough to do on your own, so if you’re thinking professional help is a worthwhile investment, check out this post on How to Find the Right SEO Services for Your Small Business   7. How to Track & Measure SEO Results. So once you start writing your awesome SEO content and putting all of these steps into motion, how do you actually track how well it’s working? On its face this question has a fairly straightforward answer, with some key SEO metrics to focus on, but with each metric there are some key factors to consider as you measure your site’s SEO performance. Keyword Rankings. Looking at where your site ranks for a list of keywords certainly isn’t a final destination – you can’t pay your staff in rankings, things like personalization in search results have made them variable across different locations, and therefore hard to track, and of course all they indicate is where you show up in search results. Some would even go so far as to declare them dead. But getting a rough idea of where your site ranks for core terms can be a useful leading indicator of your site’s health. High rankings across a range of keywords is a strong indicator of organic search visibility. This doesn’t mean you should get overly obsessed with rankings for any one term. Remember: your ultimate goal is to drive more relevant traffic that drives more business – if you sell blue widgets, is it more important that you rank for “blue widgets” or that you outline and execute an SEO strategy that helps you sell more blue widgets in the most cost-efficient way possible? Use rankings as a general health check, not a course-charting KPI. A number of tools can help you check your rankings. Most offer fairly similar functionality but features like local or mobile rankings are sometimes unique in some of the tools. If you’re a small business or just getting started with SEO, I’d recommend picking a free and easy-to-use tool and just keeping an eye on a handful of the core terms you want to track to help you gauge progress. Organic Traffic. Organic traffic is a much better leading indicator of the health of your SEO efforts. By looking at the organic traffic to your site, you can get a gauge for the actual volume of visitors coming to your site, and where they’re going. You can measure your organic traffic easily with most analytics tools – since it’s free and the most-used, we’ll look at how to get this information in Google Analytics. For a quick check, you can simply look at your site’s main reporting page and click on “All Sessions” to filter for organic traffic (traffic from search engines that excludes paid search traffic): You can also drill down to look at the specific pages driving traffic and goals by creating a custom report and designating users and goal completions as your metrics, and landing pages as your dimension: Note: Make sure once you view this report that you’re selecting the organic traffic segment again, or you’ll be looking at all of your traffic by page rather than just unpaid traffic driven by search engines. This can be powerful for sites just getting started with SEO, because frequently most of your site’s traffic will be driven by what’s known as “branded queries,” or searches that contain your company’s brand name (for instance a branded search for WordStream might be “WordStream PPC” versus a non-branded search term, which might be “pay-per-click software”). You clearly want to have people searching for your brand, and of course you want them to find you when they do, but unless your site has been penalized by Google, you will almost certainly rank for your brand and have that branded traffic come to your site’s home page. What most of your ongoing SEO efforts should be centered around is driving incremental traffic to the site (people who might not have found and engaged with you otherwise). As I mentioned in the keyword section of the guide, unfortunately Google has made it difficult to get data around the actual keywords people are searching for, but by looking at page-level traffic (outside of your site’s home page) you can start to glean insight into your overall SEO progress. Looking at rank data and using the tactics mentioned in the keyword section of this guide will also help you to get more insight into the actual terms that are driving traffic (and whether your SEO growth is being driven by optimization efforts rather than off-line marketing). Organic Leads & Sales. Obviously the primary way to measure your search engine optimization results should be actual leads, sales, revenue and profit. Like with any business activity you need to answer: how does the activity help to move your bottom line? The simplest path here is to set up goals or e-commerce tracking in a tool like Google Analytics. You can use the above report to look at organic traffic and goals (or different e-commerce metrics) by landing page, which means that you are specifically looking at who converts among the people who are landing on your site from an organic search (versus people who may have come to your site from PPC or another channel within the window that your analytics tracking can track, then searched for you, then converted). This seems pretty straightforward, and generally for most businesses is a good initial way to measure the success of your SEO efforts, but again there are a few caveats and things to keep in mind with this data: Web-based analytics is always imperfect. If you’re transitioning from billboards or newspaper ads to online marketing, you’ll likely be impressed by the volume and precision of the data available, but there can frequently be a variety of different tracking issues that can make the data you’re seeing anywhere from slightly to wildly off – always have a degree of skepticism about data that doesn’t seem to add up, and do what you can to have some checks in place to make sure that your analytics information is synced to your actual revenue and spend data. Your system might create gaps in tracking. If you have a back-end system that you can’t quite tie to analytics for some reason, you might have some gaps between what you can track as goals and actual sales. Attribution and life-time value metrics can be tricky. This is more of a business and web metrics problem than something specific to SEO, but figuring out how you attribute sales to different channels and factoring in life-time value to your site’s traffic can be tricky. Make sure you’re applying the same types of tough questions and attempting to measure SEO the same way you would with any other marketing endeavor. You can learn more about multi-channel attribution in Avinash Kaushik’s in-depth guide KISS Metrics offers a nice overview of cohort analysis and multi-touch attribution Omniture is a popular paid web analytics platform that can have a steep learning curve – these two resources offer some good tips to creating useful SEO reports Additional Resources. You can learn more about multi-channel attribution in Avinash Kaushik’s in-depth guide KISS Metrics offers a nice overview of cohort analysis and multi-touch attribution Omniture is a popular paid web analytics platform that can have a steep learning curve – these two resources offer some good tips to creating useful SEO reports   8. Additional SEO Considerations. For many businesses, getting the technical aspects of SEO right, understanding the keywords you want to target, and having a strategy for getting your site’s pages linked to and shared is really all you need to know about SEO. There are, however, some specific cases and business types that need to be concerned with specific types of search. A few types of search environments that require unique approaches include: International SEO – There are a number of benefits and trade-offs to different approaches to ranking sites in different countries and in different languages. Aleyda Solis has an outstanding guide to international SEO best practices if you’re trying to reach customers in a variety of international markets, and Google also offers some recommendations and best practices in their own guide. Local SEO – For small businesses and franchisees, getting local rankings for different variations of {your location} + {your service} (e.g. “Boston pizza shops”) is really the most valuable organic search traffic available. While getting links and shares, doing keyword research, and ensuring your site doesn’t have technical issues helps with localized rankings, there is a separate set of ranking factors local businesses should be aware of. Matthew Barby has an excellent guide on the topic. App Store Search Engines – If you have an app – either as the core product offering for your company, or as a means for enabling mobile users to be able to interact with your business – having your app show up in searches on various app stores can be extremely valuable. Justin Briggs and Stephanie Beadell have written multiple outstanding posts on the topic. So What Now? So if you’ve gotten this far, you should know a lot of information about how search engines rank websites and about how you can position your own site and business to generate more search traffic from search engines like Google. What should you do next? Prioritize. No site does a perfect job of executing against every single aspect of search engine optimization. Think about the things you do well, have budget and resources for, and that will give your business the best return for your investment – this will be at least slightly different for every business and site. If you’re great at creating and promoting content, determine which keywords to go after and focus your efforts there. If you have a large and complex site, focus on getting the technical SEO right (or hire someone who can). If you’re a small business that would benefit from ranking for very specific geo-focused terms but not much else, shore up your local SEO efforts (and then maybe focus on other marketing efforts once you start to see diminishing returns from your efforts there). Always remember that the ultimate objective with any search engine optimization efforts is to get more exposure and traffic for your business or your site’s content.  Look for ways that search engine traffic can help your business and site: don’t just chase after the latest SEO buzzwords or jump every time Google makes a recommendation that might improve your search rankings while hurting your overall business. Meet The Author Tom Demers. Tom Demers is Co-Founder & Managing Partner at Measured SEM and Cornerstone Content. See other posts by Tom Demers More Articles Like This. What Fresh Content Really Means to Google (+How to Create It). Find out how Google measures content freshness, when it's important, and how to improve your freshness score for better SEO. What is Schema Markup? (+6 Easy Types to Use for Your Small Business). What is schema markup? Learn about what it is, how it relates to Google rich results, and how to add schema markup to your website to improve your SEO, CTR, brand awareness, targeting, and reputation. The 8 Biggest Google Algorithm Updates of 2021 (+Optimization Tips). Learn about the eight most important Google algorithm updates of 2021 so you can understand your SEO performance and improve your rankings. Comments. Please read our Comment Policy before commenting. Sign up for our weekly newsletter! Related Articles. What Fresh Content Really Means to Google (+How to Create It) What is Schema Markup? (+6 Easy Types to Use for Your Small Business) The 8 Biggest Google Algorithm Updates of 2021 (+Optimization Tips) Google's Title Rewrite Dropped Our CTR by Up to 37%! (Here's How We Fixed It)
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Result 9
TitleSEO Guide: Everything a Beginner Needs to Know (in 2022)
Urlhttps://mangools.com/blog/learn-seo/amp/
DescriptionSearch Engine Optimization (SEO) is about optimizing your website to get more organic traffic. Learn SEO with our detailed guide!
Date
Organic Position9
H1The Complete SEO Guide for Beginners
H2What is SEO?
SEO in a nutshell
Useful vocabulary
Frequently asked questions
What are search engines?
How search engines work
Google algorithm
Ranking factors
Where to find keywords?
Keyword metrics
Topic identification & organization
Focus keyword optimization
Quality of content
Content length
Content updates
Internal linking
Sitemaps
HTTPS
Mobile-friendliness
Page speed
Image alt texts
Title tags and meta descriptions
Featured snippets
What is a backlink?
Types of links
Link profile
Attributes of a valuable backlink
Should you do link building?
Link building strategies
Google Search Console
Google Analytics
Rank tracking
Analytics tips and best practices
H3Chapters
SEO basics
Search engines
On-page SEO
Content & SEO
Keyword research
Link building
UX and SEO
Get certificate
SEO resources
On-page SEO & off-page SEO
White hat SEO vs. black hat SEO
Can I do SEO on my own?
How can I learn SEO?
How long does it take to learn SEO?
Do I need SEO tools?
Is SEO dead?
Crawling
Indexing
Picking the results
Search Quality Raters
Expert insight by Kevin Indig
Google suggestions
Keyword tools
Search volume
Long-tail keywords vs. search volumes
Keyword difficulty
Keyword relevance
Expert insight by Gael Breton
How to organize the topics?
Title tag and meta description
URL
Headings and body text
Image metadata
Anchor text of the internal links
What about LSI keywords?
Better quality
Better design
Better UX
Expert insight by Julia McCoy
Updating vs. republishing
Use clear navigational elements
Link from the body of the page
Expert insight by Glen Allsopp
1. Use a quality web hosting
2. Implement caching
3. Consider AMP
4. Limit third party-scripts
5. Optimize your images
1. Include the focus keyword
2. Be careful about the length
3. Stand out from the crowd
1. Look for keywords with featured snippets
2. Answer the question first
3. Follow the optimal word count
4. See what works for your competitors
Why are backlinks so important?
Link equity
Google PageRank
Internal vs. external links
Nofollow links
Anchor text
1. Relevant
2. From an authoritative website
3. Unique
4. Placed near the top in the body
5. Has relevant anchor text
Should you buy links?
Expert insight by Alexandra Tachalova
Linkable assets
Guest posting
Competitor’s backlinks
Other common link building techniques
Performance report
What kind of data can you find in GA?
Data segmentation
The most useful reports
The most useful metrics
Watch the overall progress, dig into details
Understand the metrics
Always try to understand the context
Use annotations to add context
Set up alerts to be notified about any dramatic changes
H2WithAnchorsWhat is SEO?
SEO in a nutshell
Useful vocabulary
Frequently asked questions
What are search engines?
How search engines work
Google algorithm
Ranking factors
Where to find keywords?
Keyword metrics
Topic identification & organization
Focus keyword optimization
Quality of content
Content length
Content updates
Internal linking
Sitemaps
HTTPS
Mobile-friendliness
Page speed
Image alt texts
Title tags and meta descriptions
Featured snippets
What is a backlink?
Types of links
Link profile
Attributes of a valuable backlink
Should you do link building?
Link building strategies
Google Search Console
Google Analytics
Rank tracking
Analytics tips and best practices
BodyThe Complete SEO Guide for Beginners Chapters. SEO basics. Search engines. On-page SEO. Content & SEO. Keyword research. Link building. UX and SEO. Get certificate. SEO resources. Do you want to learn SEO but don’t know where to start? Read our complete SEO guide for beginners and learn everything you need to know to proceed with search engine optimization on your own! As a bonus, you can take a short test and get a free SEO certificate! Chapter 1 SEO basics Before we dive into specific techniques and aspects of SEO, let’s cover the basic definitions, vocabulary and frequently asked questions. Are you ready? Let’s start! Chapter navigation What is SEO? SEO in a nutshell Useful vocabulary FAQs What is SEO? Search engine optimization (SEO) is a process of optimizing your website with the goal of improving your rankings in the search results and getting more organic (non-paid) traffic. The history of SEO dates back to the 90s when search engines emerged for the first time. Nowadays, it is an essential marketing strategy and an ever-growing industry. Search engine optimization focuses only on organic search results and does not include PPC optimization. Both SEO and PPC are part of Search Engine Marketing. The search engines are used by internet users when they are searching for something. And you want to provide the answer to that something. It doesn’t matter whether you sell a product or service, write a blog, or anything else, search engine optimization is a must for every website owner. To put it simply: SEO is all the actions you do to make Google consider your website a quality source and rank it higher for your desired search queries. Note: Although SEO stands for “search engine optimization”, with the current dominance of Google, we could simply use the term “Google optimization”. That’s why all the tips and techniques in this guide are mainly about Google SEO, although many things are universal and apply to the optimization for any other search engine. SEO in a nutshell. You don’t need to know ALL the factors and the exact algorithms Google uses to rank your website. But you need to cover the key components of SEO to be successful. An easy way to understand the 3 most important factors is to imagine a bowl of soup – the SEO soup. There are three key aspects of SEO: Technical stuff – The bowl represents all the technical aspects you need to cover (often referred to as technical or on-page SEO). Without a proper bowl, there would be nothing to hold the soup. Great content – The soup represents the content of your website – the most important part. Low-quality content = no rankings, it is that simple. Quality backlinks – The seasoning represents the backlinks that increase the authority of your website. You can have great content and a perfectly optimized website but ultimately, you need to gain authority by getting quality backlinks – the last ingredient to make your SEO soup perfect. In the following chapters, we’ll take a look at all of these aspects from the practical point of view. Useful vocabulary. As soon as you start digging into SEO, you’ll come across some common terms that try to categorize its various aspects or approaches, namely: On-page SEO & off-page SEO Black hat SEO & white hat SEO Although they are not that important from the practical point of view, it is good to know their meaning. On-page SEO & off-page SEO. The terms on-page and off-page SEO categorize the SEO activities based on whether you perform them on the website On-page SEO is everything you can do on the website – from the optimization of content through technical aspects. Keyword research Content optimization Title tag optimization Page performance optimization Internal linking The goal is to provide both perfect content and UX while showing search engines what the page is about. Note: The terms on-page SEO and technical SEO are sometimes used interchangeably and sometimes used to distinguish the content-related optimization (e.g. title tags) and technically-oriented optimization (e.g. page speed). Off-page SEO is mostly about getting quality backlinks to show search engines that your website has authority and value. Link building may involve techniques like: Guest blogging Email outreach Broken link building Off-page SEO is also closely connected to other areas of online marketing, such as social media marketing and branding, which have an indirect impact on building the trust and authority of your website. Remember that a successful SEO strategy consists of both on-page and off-page SEO activities. White hat SEO vs. black hat SEO. Black hats and white hats have their origin in Western movies. They represented bad guys and good guys. In SEO, the terms are used to describe two groups of SEOs – those who adhere to the rules set out by Google’s Webmaster Guidelines and those who don’t. Black hat SEO is a set of unethical (and usually spammy) practices to improve the rankings of a website. These techniques can get you to the top of the search results in a short time, however, search engines will most probably penalize and ban the website sooner or later. White hat SEO, on the other hand, refers to all the regular SEO techniques that stick to the guidelines and rules. It is a long-term strategy in which good rankings are a side-product of good optimization, quality content, and a user-oriented approach. While SEO experts agree that “white hat” is the way to go, there are different opinions on the acceptability of various link building techniques (including link buying). Frequently asked questions. Can I do SEO on my own? SEO is not easy. But it’s no rocket science either. There are things you can implement right away and there are concepts that will take much more time and effort. So yes, you can do SEO on your own. The only question is whether you are willing to invest some time into learning all the aspects of SEO, or you’ll hire a professional and invest your time into something else. How can I learn SEO? There’s a couple of things you should do to learn SEO: Read reliable resources Get hands-on experience Don’t be afraid of experiments Have a lot of patience (SEO is a marathon, not a sprint) Implementing the things from this guide is a great way to start 🙂 How long does it take to learn SEO? To answer this question, we’ll use a common answer of SEO experts to almost any SEO issue: it depends. While understanding the basics won’t take you longer than a couple of weeks, the actual mastering of this discipline depends largely on the practice, which is a question of months, even years. Last but not least, SEO is evolving all the time. You should always keep learning and stay updated with the latest updates, experiments and findings. Do I need SEO tools? If you’re serious about SEO, you shouldn’t neglect the useful data and insights provided by various SEO tools. They give you a great competitive advantage and save a lot of your time. Here are some essential SEO tools every website owner should use: Google Search Console a traffic analysis tool (e.g. Google Analytics) a keyword research tool (e.g. KWFinder) a backlink analysis tool (e.g. LinkMiner) a rank tracker (e.g. SERPWatcher) Is SEO dead? When people use the phrase “SEO is dead”, they usually mean that “the spammy attempts to cheat the Google algorithm that were used 10 years ago are dead”. Other than that, search engine optimization is an essential marketing strategy and an ever-growing industry. Chapter 2 Search engines In the 2nd chapter of this SEO guide, you will learn what are search engines, how they work and what are the most important SEO ranking factors in Google. Chapter navigation What are search engines? How search engines work Google algorithm Ranking factors What are search engines? A search engine is an online tool that helps people find information on the internet. A typical example? Google.  And the truth is, Google is also probably the only example you need to know. Just look at the chart of the worldwide search engine market share (data by Statcounter): So when we talk about search engines in this guide, we mostly mean Google. Other search engines work on similar principles and as long as your website is optimized for Google, you should be all set up for others too. Tip: Find out more about the most popular search engines in our SEOpedia article on this topic. How search engines work. The process in which search engines work consists of these main steps: Crawling Indexing Picking the results …and finally, showing the search results to the user. The process looks something like this: Crawling. Crawling is the process in which search engines scan all the internet webpages continuously. They use small pieces of programs (called crawlers or bots) to follow all the hyperlinks and discover new pages (as well as updates to the pages they discovered before). Martin Splitt, Google Webmaster Trend Analyst, describes the crawling process quite simply: “We start somewhere with some URLs, and then basically follow links from thereon. So we are basically crawling our way through the internet (one) page by page, more or less.” Indexing. Once the website is crawled, the information is indexed. The search engines try to analyze and understand the pages, categorize them, and store them in the index. The search engine index is basically a gigantic library of all the crawled websites with a single purpose – to understand them and have them available to be used as a search result. Tip: If you want to find out whether your page was crawled and indexed, you can simply go to your Google Search Console (more on the tool in the last chapter) and use the URL Inspection Tool: You’ll see when the page was last crawled as well as warnings about any potential crawling and indexing issues Google may have with your page. Read more in our detailed post on Crawling & Indexing. Picking the results. Once the internet user submits a search query, the search engine digs into the index and pulls out the best results. The list of the results is known as a SERP (Search Engines Results Page). In the following paragraphs, we’ll take a closer look at Google’s Search Algorithm. Google algorithm. Google’s Search Algorithm is used as an umbrella term to refer to all the individual algorithms, machine learning systems and technologies Google uses to rank websites. To provide the best results, they consider various factors, namely: Meaning of the query – the search engine needs to understand what exactly is the user searching for The relevance of pages – the page must be relevant to the search query Quality of content – the search engine tries to pick the best results in terms of quality of content Usability of pages – the pages should also be usable (in terms of accessibility, readability, safety, etc.) Context and settings – last but not least, the user’s location, settings, and history of searches are considered As with any other complex system, the Google algorithm needs to be updated and tweaked regularly. Besides minor algorithm updates that happen on a daily basis, Google usually rolls a couple of core algorithm updates per year. They are officially announced by Google and create a lot of buzz in the SEO community. Going through a list of the most important core algorithm updates (e.g. Panda, Penguin, Hummingbird,…) can be a great way to get a quick overview of how Google Search and SEO evolved over the years. To learn more, read our detailed post on the Google algorithm. Search Quality Raters. Besides the algorithms, Google also uses human data input. There are thousands of external Google employees called Search Quality Raters who follow strict guidelines (available to the public), evaluate actual search results and rate the quality of the ranked pages. A typical example of pages that undergo this kind of strict evaluation are the so-called YMYL (Your Money, Your Life) pages – pages dealing with important topics that can impact someone’s happiness, health, safety or financial wellbeing. Quality Raters don’t influence the rankings directly, but their data is used to improve the search algorithm. Ranking factors. Of course, search engines keep the exact calculations of their algorithms in secret. Nonetheless, many ranking factors are well-known. Ranking factors are a very discussed topic in the world of SEO. Many of them have been officially confirmed by Google but many remain in the realm of speculations and theories. From the practical point of view, it’s important to focus on factors that have a proven impact but also try to keep a “good score” across all the areas. Cyrus Sheppard from Zyppy made a nice list of Google success factors (the ones that correlate with higher rankigs). Here are the 10 critical ones: Well-targeted content – you need to identify what people search for and create quality content tailored to their needs Crawlable website – this is a no brainer – if you want to rank, your website must be easy to find by search engines Quality and quantity of links – the more quality pages link to your website, the more authority you’ll have in the eyes of Google Content oriented at user intent – SEO is not only about what words you use, but also about the type of content and its comprehensiveness – make your visitor happy and Google will be happy too Unique content – be very careful about using duplicate content on your websites EAT: Expertise, Authority, Trust – the E-A-T signals are evaluated by Google’s Quality Raters – never forget to build and prove your expertise and trustworthiness and write only about topics you are qualified for Fresh content – some topics require more freshness than the others, but nonetheless, you should regularly update your content to keep it up to date Click-through rate – optimize your title tags and meta descriptions to improve the CTR of your pages Website speed – make sure your visitors don’t have to wait too long to load the page, otherwise, there’s a high chance they’ll leave before actually visiting it Works on any device – your website must work perfectly on any device and screen size (remember that the majority of internet users come through mobile devices!) Note: Quality of content is undeniably the most important SEO factor (notice that 5 out of 10 critical factors are related to content). To learn more about content optimization for SEO, jump to the 4th chapter. Other important factors that may have a positive impact on your rankings: Content depth Image optimization Topical authority A well-structured page Social sharing Use of HTTPS Expert insight by Kevin Indig. Director of SEO at Shopify, Kevin-Indig.com There are many search engines, but only Google has made by far the most advances in Information Retrieval, Natural Language Understanding, and Natural Language Processing. In the last 25 years, search engines moved from pure text-based evaluation to the machine learning age. Today, Google iterates on user intent every month and is able to detect small nuances in the true desires of searchers: content quality, product offering, design, user experience. There are really no limits. As a result, SEO has changed from optimizing fixed criteria to working toward optimal user experience. Smart SEOs understand that they have to go beyond backlinks and content. They have to understand the needs of searchers in the context of a keyword. Chapter 3 Keyword research Keyword research is one of the basic SEO tasks. In this chapter, you will learn how to find your niche and how to find profitable keywords you can rank for. Chapter navigation Where to find keywords? Keyword metrics Search volume Keyword difficulty Keyword relevance Keyword research should be the very first step on your SEO journey. It is especially important in two common scenarios: Getting to know your niche – when starting a new website, keyword research can provide a great overview of what sub-topics are interesting for people in your niche or industry Finding new content ideas – keyword research can help you find the most profitable keyword opportunities and plan your content strategy Where to find keywords? There are various ways to find keywords. Your first task is to come up with the seed keywords – phrases you’ll use as the stepping stone to finding more keyword ideas. If you run a coffee blog, simple phrases such as “coffee beans”, “coffee machines” or “espresso” will work great. The classic ways to look for keywords: Google suggestions. Google offers many keyword suggestions directly in the SERP. Features such as Google Autocomplete, People Also Ask or Related Searches can be a great source of keyword ideas. With the autocomplete feature, you just need to write your seed keyword into the Google search and the suggestions will appear automatically. You can combine your seed keyword with different letters from the alphabet to find more autocomplete ideas (e.g. email marketing a, email marketing b,…) Here’s another example of keyword ideas that can be found in the Google results page: The suggestions are based on real search queries used by people all over the world. Note: Besides Google, there are many other platforms that can help you find new keyword ideas. Focus on the ones people in your niche use to ask questions, communicate and share ideas. Some examples: Reddit, Quora, YouTube, forums, Facebook groups… Keyword tools. There are many free keyword tools that can give you hundreds of keyword ideas based on a single seed keyword. The problem is: they are very limited when it comes to other features. So if you make money with your website in any way, a quality paid keyword tool is a great investment that will pay off sooner or later. Besides the keyword suggestions, professional tools offer other useful SEO metrics and insights to evaluate the keywords and pick the best ones. So they can save you a lot of time and give you a competitive advantage. There are two ways to start keyword research with a keyword tool: seed keyword competitor’s domain/URL Here’s what a list of keyword suggestions looks like in KWFinder: You can also look for the keywords your competitors rank for by simply typing their domain or URL: Tip: Try KWFinder with a 10-day free trial. No credit card needed. Besides keyword suggestions, it calculates the difficulty of ranking for the keywords and helps you to analyze the SERP. This brings us to the next important part: Keyword metrics. Your goal is to find relevant keywords with high search volumes and low keyword difficulty – an ideal combination of the three most important factors of keyword research. We call this principle The Keyword Tripod Rule and the three factors represent the three legs. As soon as you take one of the legs, the tripod will collapse. Search volume. In the past, content creators did keyword research only to find the keywords with high search volumes. They stuffed them into content to trick the search engine algorithms and ensure high rankings in organic search. Since then, keyword research has become a lot more complex. Long-tail keywords vs. search volumes. Many keyword research guides recommend focusing on the so-called long-tail keywords – keywords that are more specific and usually consist of more words. The reason is simple: Long-tail keywords tend to have lower difficulty and higher conversion rates. It’s because the query is more specific, so there’s a higher chance the user is further down the buyer’s journey. Not to mention that there are hundreds of them – the estimate is that about 70% of all the traffic comes from long-tail keywords.  Of course, the downside is a lower search volume. So you need to consider all the aspects and find the balance between the effort and the potential benefits. Besides, ranking only for high-volume keywords is not always possible. The truth is that as a new website, you simply won’t be able to rank for big keywords. It doesn’t mean you shouldn’t try it once you establish yourself on the market and get some authority. It’s all about evaluating your actual chances. The metric called keyword difficulty can help you with that. Keyword difficulty. Once you find keywords you want to rank for, you’ll need to find out how hard it will be by evaluating the competition. It is usually expressed with the metric called keyword difficulty. In most tools, the keyword difficulty value is indicated on a scale from 0 to 100. The higher the score is, the harder it is to rank on the 1st SERP for the keyword. It is based on the authority of pages ranking for the given keyword. By keeping an eye on keyword difficulty: You’ll get a great overview of what are the “big” keywords and “big” players in your niche You’ll be able to identify keywords that you have an actual chance to rank for You’ll be able to save a lot of time by focusing on keywords that can bring you results even if you don’t have much authority yet Note: The keyword difficulty values may vary in different tools – you can see a score 30 in one tool and 50 in another one for exactly the same keyword. That’s because the calculations are based on slightly different metrics and algorithms. The important thing is to compare the results within one tool. Further readingKeyword difficulty: What it is and why it’s important in SEO Keyword relevance. Last but not least, your keyword must be relevant. The easiest way is to do a proper SERP analysis to find out: Whether you are able to compete with websites in the 1st SERP (see the previous part about keyword difficulty) What is the search intent behind the keywords you want to optimize for Further readingWhat is SERP analysis and how does it boost your keyword research? By looking at the SERP you can identify what’s the search intent behind the query and whether it matches your content. There are 4 different search intent types: Navigational – search for a specific website/brand Informational – search for general information Transactional – the user wants to buy something online Commercial – the user does the research before purchase Look at this table to see some examples: Let’s say you run an e-commerce store with fitness equipment. You want to optimize your squat racks product page and you find the keyword “best squat rack”. It has a solid search volume and the difficulty is not too high. However, if you look at the search results, you’ll notice that all the pages ranking for “best squat rack” are reviews and buying guides, not product pages. In other words, Google considers it a commercial, not a transactional keyword. A quick look at the SERP will tell you that. Always keep this in mind so you won’t end up optimizing for the wrong keywords. Expert insight by Gael Breton. SEO expert, founder of Authority Hacker One of the biggest mistakes people make with keyword research is that they only look at the numbers they see in the keyword tool. They rarely consider intent when in reality, it is even more important than search volume. Why? First, Google really knows what kind of content they want to see for each query and if you check the top results, you will often see similar results. So if you don’t fall into the categories they want to see, your chances of ranking are extremely low, even if you have all the link metrics. Second, even if you actually land visitors from Google, tiny changes in the query mean very different things to people and some may be interested in buying your stuff while others really couldn’t care less. For example: If you check the keyword “vacuum cleaners” a lot of people are searching for it (223,000 average monthly search volume). But people are more likely to look for brand results and e-commerce pages and this is why Google returns Amazon, Dyson and Walmart results. And you’re not very likely to sell them anything. Whereas the query “best vacuum cleaners” has a lot less search volume (13,000 average monthly search volume). But the query is much more commercial in nature and will for sure generate more revenue which is why Google is showing buying guides instead of Walmart product page. So don’t just focus on search volume, intent is the most important metric. Tip: If you want to dive deeper into keyword research, you should read our ultimate guide to keyword research for SEO. There is a short quiz at the end to test your keyword research knowledge 😉 Chapter 4 Content optimization A lot of marketers used to think that content & SEO are separate players. They couldn’t be more wrong. Let’s find out how you can benefit from their synergy. Chapter navigation Topic identification & organization Focus keyword optimization Quality of content Content length Content updates They say that content is king. As cliche as it may sound, there’s a lot of truth about it. SEO and content are interconnected. (In other words: there’s no point in doing SEO if your content is garbage). That’s why we decided to share some practical tips on creating a successful content strategy in this SEO guide. Topic identification & organization. Your content strategy should be based on a proper understanding of your niche and the needs of your audience. We’ve covered the first step in this process – finding the right keywords – in the previous chapter. The second step is identifying the topics. Now, many times the keyword is also a standalone topic. But it’s not always like that. Look at the following example: Let’s say you run an online marketing blog and you’ll find several keywords like: how to start a blog how to create a blog how do you start a blog how to start your own blog You may notice that although the words differ, they are all about the same thing – creating a blog. It would make no sense to create a separate post for each of them. Instead, we group them into one topic – how to create a blog – and cover it in a comprehensive guide that could potentially rank for each of these keywords. (If you do a quick SERP analysis you’ll notice that the search results are almost identical for all of them). Once you’ve established the topic, you can go back to the level of keywords and select one that will represent your topic the best – the focus keyword (also called the target keyword). The basic principle of content strategy for SEO is simple: 1 page = 1 topic = 1 focus keyword To select the focus keyword, you should follow the keyword research principles we covered extensively in the previous chapter – consider its search volume, difficulty and relevance. How to organize the topics? A great way to plan and organize your topics is to use the so-called content hubs. A content hub is a collection of pages that are all related to a certain topic. The pages are interlinked and provide a general overview of the topic as well as deeper insights into the sub-topics. There are two types of content to achieve that: Pillar content – a pillar page that provides a general overview of the broad topic, usually targeting a broad keyword (e.g. jogging) Cluster content – the supporting pages that focus on subtopics within the theme in detail (e.g. jogging benefits, jogging shoes, jogging mistakes) This strategy has multiple benefits: You provide more value for your readers by covering each topic in detail – they don’t have to visit other websites to learn all about a certain topic You are forced to plan and structure your content and cover all the important keywords from your niche systematically You increase your authority in certain topics by interlinking pages that are closely topically related Further readingContent hubs for SEO: Boost the visibility and authority of your key pages Target various intent types. When selecting the topics for your content, remember that there are various types of search intent (see the previous chapter) – informational, navigational, transactional and commercial. You don’t have to “sell” in each post. By focusing on various search intent types (including the informational one) you’ll be able to target various stages of the buyer’s journey. As a side benefit: You’ll establish yourself as an authority in the field You’ll build trust and brand awareness You’ll reach new users (that may convert later) Focus keyword optimization. Once you have a focus keyword, you should use it to optimize your page for the given topic. Here’s a list of all the possible  elements where you can use the focus keyword: Title tag and meta description URL Heading and subheadings Body text Image metadata Anchor text of the internal links Title tag and meta description. Putting your focus keyword in the title tag (and, to a lesser extent, in the meta description) is very important. Ideally, as close to the beginning as possible. If you write about a certain topic, it’s only natural that the target keyword appears in the on-page elements that summarize the content of the page. Here’s an example of a SERP snippet for our post on “7-step SEO strategy” with the focus keyword SEO strategy. You’ll find more about title tag and meta description optimization in the next chapter. URL. Your URLs should be short and easy to read. It’s not the most important SEO factor, but it can help. One of the benefits: If someone links to your page with the so-called “naked URL”, the backlink will include your focus keyword. Headings and body text. It is best practice to use your focus keyword in the H1 heading of the page. If appropriate, it may be used in some of the subheadings. Finally, it should appear in the body text a couple of times. Always remember that there’s no such thing as the ideal number of keyword appearances on a page (a.k.a. keyword density). You can actually do more harm than good by trying to use the keyword a certain number of times in your text. Image metadata. You can insert your focus keyword into various image metadata, namely: image filename image title image caption image alt text The alt text is the most important from the SEO point of view – it describes the image for visually impaired visitors as well as crawlers (that can’t “see” your image either). It does not mean you have to put it into all these places. If your focus keyword is “outdoor sports” and you’ll feature an image of a man climbing the mountain, you don’t have to use the alt text “a man performing an outdoor sport”. Anchor text of the internal links. Last but not least, you should use the focus keyword in the anchor text of your internal links. Anchor text is the visible part of the link. If it contains the focus keyword, you let Google know what the page you’re linking to is about. Here’s an example: SEO strategy 🙂 Note: The same applies to external links. However, you can’t always influence what anchor text will be used on external pages linking to your site. In fact, it may be quite dangerous to manipulate the anchor texts of your backlinks (it is a big “no no” for Google). More on that in the link building chapter. Now, here’s the most important part about the optimization of your page for the focus keyword: Don’t force it. If your focus keyword is “best content marketing strategy for small businesses”, it would be crazy to use it in all the on-page elements mentioned above just to tick them all off the list. Use common sense and write naturally. What about LSI keywords? Many SEO “gurus” recommend using the so-called LSI keywords. What they mean is that you should find synonyms and related keywords and “sprinkle them” across the page to make sure Google knows what it’s about. The truth is, LSI keywords are just a dangerous SEO myth. Here’s why: the term makes no sense and has nothing to do with the original latent semantic indexing algorithm the “technique” puts way too much emphasis on the idea of using certain words artificially, which poses a big risk to the integrity of your text (and usually leads to keyword stuffing) John Mueller, the Webmaster Trends Analyst at Google, summed up the LSI keywords phenomenon in the following way: “There’s no such thing as LSI keywords – anyone who’s telling you otherwise is mistaken, sorry.” What to do instead? Think about “how to make the post as relevant as possible”, not “how to stuff the post with keywords so that Google thinks it’s relevant”. It’s actually quite simple: Analyze your competitors, study the topic and cover it in a comprehensive way. If you do that, Google will figure out the topic of your page. Quality of content. Nowadays, ranking for almost any keyword is much harder than it was in the past – most niches are oversaturated. But there’s one strategy that works perfectly – creating content that is 10x better than your competitors, also known as the “10x content” strategy. Here’s what it means in practice: Better quality. Cover the topic more thoroughly than your competitors (you can literally look at the top-ranking pages and try to figure out what can be done better) Provide more up-to-date information and data Provide more expertise (feature insights from experts in your niche) and trustworthiness (cite trusted sources) Be original, use unique data, provide new angles, do experiments Link to other relevant resources of high quality Is “linking out” to other websites good for SEO? Many people are afraid of linking to other websites as they don’t want to “send their visitors away”. The truth is, linking to other quality resources can be good for you from an SEO point. Linking out to relevant content helps to strengthen the topical signals of your pages. It can help Google to better understand the context of your site and it brings added value for your visitors.  Better design. Use a unique layout for your most important pieces of content Add visually stunning media (illustrations, infographics, charts, gifs, screenshots, videos) Use your own illustrations and avoid stock photos Better UX. Make sure the text is readable (font type and size) and free of grammar errors Avoid walls of text – write short, easy-to-digest paragraphs Use navigational elements (e.g. table of contents) for longer pages Use quotes, info boxes, bulleted lists, bolded sentences Optimize the technical aspects (more on that in the next chapter.) Content length. Many people think that content length is one of the ranking factors. There’s a well-known study by Backlinko that shows that posts with about 2,000 words ranked better in Google. While it’s true that longer content ranks better in Google, it is not the number of words that brings high rankings. It’s the fact that long posts usually cover the topic in a more comprehensive way. Expert insight by Julia McCoy. Content marketer, founder of Express Writers Today, I never create blogs below 2,000 words, if my goal is to rank for a focus keyword. In fact, to prove this myself, I launched a brand new site, Content Hacker. It was my “content length” experiment. Could I rank with only 11 blogs for at least a few dozen keywords, if those blogs were “mega-blogs” at 5,000 words each? In less than three months, we ranked for 2,500 keyword positions. Most of my 11 blogs are already ranking in Google for their focus keyword. How crazy is that?! The thing is that as an author, you can’t “bluff” your way through 2,000-5,000 words on your topic. And to earn those rankings – to nail that “Expertise – Authoritativeness – Trustworthiness” qualifier from Google – you must be a subject matter expert. Content length and comprehensiveness basically checks that “expert” box. Again, there’s no shortcut. You must be an expert on the topic you’re writing about, and you must prove it when you write content. So how to approach the content length? Look at the average word count of the pages that rank for your focus keyword to give you a rough idea of how long the content should be. (e.g. if every post on the 1st SERP has 2,000+ words, you most probably won’t rank with an 800-word article) Cover the topic in a comprehensive way that covers everything a potential reader might want to know. Always keep in mind that a high number of words alone won’t improve your rankings. Focus on the quality of content, not just quantity. Note: Correlation does not always mean causation in SEO. If something (like longer posts) correlates with higher rankings, it does not necessarily mean that it is a direct ranking factor. Content updates. Content decay is a real thing. No matter how successful a piece of content is, there’s a big chance the traffic will gradually decrease unless you keep it fresh and updated. Andrew Tate noticed that many successful blog posts share the same traffic curve and described this phenomenon as the 5 phases of the content lifecycle: So, how to make sure your post is not forgotten over time? The answer is: regular updates. Regular content updates are an important (yet often overlooked) SEO technique. One of the reasons why content updates may have a positive impact on your rankings is that Google notices the frequency of updates and tends to favor frequently updated pages for some queries. It means, not every topic requires content freshness but many do. Even if it wasn’t your case, an update is a relatively easy way to improve the quality of your content, which is never a bad thing to do. Tip: There’s a handy free tool by Animalz that can be connected to your Google Analytics account and identify pages that may need an update based on the declining traffic. Updating vs. republishing. While smaller changes of your pages don’t require any special steps, a major remake is probably worth republishing the post – so that it shows at the top of your blog feed and the readers know the post went through a big update. Here are some cases when you may consider to republish your post: The update affects more than 50% of the content You’ve added a significant amount of new content You’ve merged 2 or more posts into one Republishing is also a great opportunity to promote your post again on social media and newsletter, or starting a new link building campaign. Further readingAndy Crestodina: “You don’t need 1,000 articles. You need 100 great articles.” Chapter 5 On-page & technical SEO In the previous chapter, we covered on-page SEO techniques related to content. Now, we’ll take a look at the more technical aspects. Let’s dive in. Chapter navigation Internal linking Sitemaps HTTPS Mobile-friendliness Page speed Image alt texts Title tags and meta descriptions Featured snippets Internal linking. Internal linking is quite an overlooked SEO practice. Yes, external backlinks are essential in SEO (more on that in the next chapter.), but having a proper structure of internal links is equally important. Here’s why: Internal links improve the crawlability of your website. If your pages are well interlinked, the search engine crawlers have an easier job to find and index all your pages. Internal links improve the UX and engagement. If you have clear navigation, your visitors will find what they need more easily. With relevant contextual links, they’ll spend more time with your content instead of leaving the website to find their answers elsewhere. Internal links can improve your rankings. Yes, internal links pass link equity too. If a page has a lot of relevant internal links with descriptive anchor texts, Google will understand the linked page better, consider it important within your page structure and give it more prominence. The golden rule of good internal linking is this: Any page should be at most 3 clicks away from your homepage. The biggest advantage of internal linking? Unlike external links, internal links are fully in your hands. So, how to get a well-interlinked website? Use clear navigational elements. The key to having a well-interlinked website is to have properly structured navigational elements. People are used to navigating through websites in a certain way and you should make this process as easy and clear as possible for them. Menu – a main navigational element that should be clear and descriptive Breadcrumbs – very useful if you have a deeper structure of nested pages Categories – categorize your content into logical categories so that people can find similar content easily Further reading: Website Navigation: 7 Best Practices Link from the body of the page. Besides the structural internal links, it is a good practice to also link to other relevant pages from within the page body. These links include contextual in-text links or “further reading” boxes that link to other pages from your website that might be interesting for your visitor. Just learn these two simple practices: Every time you’re about to publish a new post, think about your other content the reader might find useful and link to it contextually. Once the new post or page is published, add a couple of internal links from other topically-relevant pages. Expert insight by Glen Allsopp. SEO specialist, founder of Detailed Over the past few months, I’ve reviewed over 1,000 websites. One of the most common “mistakes” I see is that people don’t make their headlines clickable, especially when it comes to blogs. So they’ll have a headline, post snippet and a Click here or Read more button in a vertical line. As you can imagine, ‘Read more’ is the only link they have in place. Not only does this not make for the best user experience – people are naturally inclined to click on images and headlines to read something, – but you don’t want the internal links to every single one of your articles to just say ‘read more’. It’s basic advice, sure, but it’s amazing how many sites I come across where this is in place. Sitemaps. A sitemap is a structured list of all pages on a website available to be crawled by search engines. Having one is yet another way to let crawlers find all your pages. What kinds of sites will benefit from a sitemap (according to Google): Large websites with hundreds or thousands of pages New sites with little or no backlinks Websites that don’t have many internal links (e.g. they contain pages with no internal links) Websites with many media files (e.g. image gallery) Do you always need a sitemap? No, you don’t. Especially if you have a small website with a couple of well-interlinked pages. On the other hand, having a sitemap can never hurt you. What’s more, it contains some useful additional information, like the lastmod attribute – the date when the last update of the page was made so that the crawlers will know whether the page needs to be re-crawled. Find out more in our SEOpedia post on XML sitemaps. If you’re not sure how to create a sitemap and your website runs on WordPress (which it most probably does), we recommend creating the sitemap with the Yoast SEO plugin. It will look something like this: To let Google know about your sitemap, you can submit it to Google Search Console. Then go to Google Search Console > Sitemaps and paste it under Add a new sitemap: Further readingWordPress SEO: A detailed step-by-step walkthrough for beginners HTTPS. This one goes without saying. There’s really no excuse for not using an SSL certificate these days, especially since there are free options available (like Let’s encrypt). The security of your website’s visitors should be a priority for you. Not only for the obvious reasons but also because the usage of HTTPS protocol has become a minor ranking signal in 2014. In other words, your website may perform worse in Google if you don’t use HTTPS. Mobile-friendliness. As of 2019, Google uses mobile-first indexing. It means that most of the websites are crawled and indexed in their mobile version instead of the desktop version. Having a mobile-friendly website is an essential SEO task. In practice, it means: A responsive layout Menu that is easy-to-navigate on mobile devices Compressed images No aggressive pop-ups A readable font If you’re not sure whether your website is mobile-friendly, you can test it with this tool from Google or go to Search Console and see if there are any issues in the Mobile Usability section. Luckily, most of the developers keep mobile-friendliness in mind these days so if you pick a quality WordPress theme, you should be fine. But there’s one particular mobile SEO factor that you should pay close attention to. Page speed. Page speed. Page speed is one of the most important aspects of technical SEO and an essential UX factor. Nobody is willing to wait more than a couple of seconds for a page to load. What’s more, page speed is a confirmed ranking factor. There are many useful tools that will help you measure your page speed and find the most common page speed issues. Namely: Google PageSpeed Insights GTMetrix Pingdom Now, let’s take a closer look at the best practices to keep your page speed at a satisfactory level: 1. Use a quality web hosting. Your web hosting is the first thing that influences your page speed. If your hosting has a poor server response time, there’s little you can do with any further optimization. You don’t have to worry about milliseconds, but don’t expect awesome performance from providers that offer hosting for $0.10/month. Note: Most beginners and small website owners will do just fine with quality shared hosting. It is affordable and can be upgraded in the future if needed. Last but not least, make sure the physical location of the server is as close to your target audience as possible (e.g. if you target the US market, don’t have a server located in Germany). 2. Implement caching. Caching is a process in which parts of your page are remembered (either by your server or the visitor’s browser) in order to make the next loading much faster. There are two main types of caching: Browser caching – the caching is done on the user’s side; if you use WordPress, you can use one of many plugins like WP Rocket or W3 Total Cache (always use only one!) Server-side caching – runs on the lower level and is more effective; usually provided by managed web hosting services Read more on website caching in this great post by Winning WP. 3. Consider AMP. The Accelerated Mobile Pages technology allows faster content distribution on mobile devices. In practice, it means the content is served in a simpler, stripped-down version of your page on smartphones. It can be very useful for content-heavy websites (like news magazines or larger blogs). If you run a WordPress website, there’s an official AMP plugin to help you with implementation. 4. Limit third party-scripts. Any third-party scripts you use on your website add some time that is required for a page to load. These include: WordPress plugins Analytics and remarketing scripts Commenting services (e.g. Disqus) Chat widgets It doesn’t mean you shouldn’t use any of these. Just follow these simple rules: Only use the services you really need. This is especially important with WordPress plugins. Don’t use a special plugin for every single small feature on your website. Too many plugins can slow down your website. If possible, delay the activation of third-party scripts so that they are loaded only after a couple of seconds or when the visitor scrolls down the page. This can be applied to commenting services as well as chat widgets. You’ll find more useful information on this topic in a great guide on analyzing third-party performance by Kinsta. 5. Optimize your images. Big image files are one of the most common factors that cause slow page loading. Here are some image optimization practices you should follow to make sure your images are not too big: a) Use the right file type. Using the right image file format can help you get a better image quality and reduce the file size. JPEG – photos PNG – line drawings, screenshots, images that contain text GIF – animated images SVG – logos, icons, simple illustrations Next-gen formats The ideal solution is definitely to use the so-called next-gen formats (WebP, JPEG 2000 and JPEG XR) as they were designed specifically to save resources. However, they don’t have 100% browser support yet (neither are they supported in WordPress) so you can either use them selectively or wait until they’re used across all platforms. Take a look at this simple guide to selecting the right image file type: b) Resize your images. Many people upload images that are simply too big. If your blog content area width is 800px, it is an overkill to use 2500px-wide images. Before uploading your image to the server, use an image editor to resize the image to fit your website width. It can be a little wider, but you rarely need a full size (especially with the photos). c) Compress your images. Image compression is a process that removes some unnecessary image data while preserving image quality. You can either do it manually and try to find the best ratio between quality and file size or automate the whole process with a plugin (e.g. Imagify, ShortPixel, Tiny PNG). d) Consider lazy loading. Lazy loading is a simple process in which the content that is visible above the page fold is given priority and the rest is loaded a little bit later. It is very useful for image-heavy pages. Read more about image lazy loading in this great guide by ImageKit. Image alt texts. Image alt text (also called alt tag) is a piece of text in the HTML code that describes the image and appears if the image can’t be loaded. It is very important for 2 reasons: From the UX point of view – the screen reader can read the alt text for visually impaired visitors From the SEO point of view – alt text provides better context for crawlers since they can’t “see” your image Note: You don’t always need to use alt text, especially if the image does not convey any meaning. Check this alt decision tree for more information. To write a good alt text, you should: be descriptive – describe the image in the best way possible keep it short – 5 to10 words should be just fine avoid keyword stuffing – alt text is not a place to stuff your keywords unnaturally Besides the alt texts, you should also use: descriptive image file names (yellow-apple.jpeg is always better than DCIM1523.jpeg) image title and description captions (optional) Further readingImage SEO: All you need to know summed up in 10 simple tips Title tags and meta descriptions. Title tag and meta description are HTML elements that represent the title and description of the page. They are displayed in the search results or when the page is shared on social media. They are crucial from the SEO point of view. A well-written title tag and meta description is your only chance to catch the user’s attention in the SERP. Here are some tips on how to write a good title tag and meta description: 1. Include the focus keyword. As we’ve mentioned in the previous chapter, the title tag and meta description of a page is a good place to put your focus keyword. The best practice is to place the focus keyword near the beginning of the title tag. It is not mandatory though and you should not force it. 2. Be careful about the length. The length limit is 600px for a title tag and 960px for a meta description. If they’re too long, they will be truncated by Google, which doesn’t seem very nice and can lower your click-through rate. To make sure your title and description have the right length, you can use our free tool called SERP Simulator. Besides the length check, it allows you to check the actual SERP results for any keyword in any location to compare them with your snippet and get inspiration from what works for your competitors. This brings us to the next point… 3. Stand out from the crowd. Here are some elements you can use to make your title tag unique: question number year an all-caps word brackets your brand name Featured snippets. Featured snippet (sometimes called “position zero”) is a selected search result that appears above the standard 10 results in Google search. Its goal is to answer the user’s question directly in the SERP. Here’s a typical example: There are 3 main types of featured snippets: Paragraph – usually a short answer to how, who, why, when, or what question List – mostly step-by-step instructions or recipes Table – often shown for comparison charts, data tables, etc. The biggest advantage of having a featured snippet is that you can “outrank” your competitors even if your page has a lower position. Many pages that appear in featured snippets don’t rank 1st. They would normally appear on the 2nd, 3rd or even lower position. So, how to get a featured snippet? 1. Look for keywords with featured snippets. A great place to start is a keyword research tool where you can look specifically for “question” keywords. If you click on a keyword in KWFinder, the presence of a featured snippet is marked with a small icon in the SERP table: Another great source of keywords with featured snippets is the so-called “People also ask” box that often appears below the featured snippet. 2. Answer the question first. The key to appearing in the featured snippet is to answer the question as soon as possible on the page. This style of writing is called “the inverted pyramid writing style”. It means you provide the definition first and then continue with the supporting details. 3. Follow the optimal word count. It’s not possible to mark what exact text should appear in a featured snippet. Google will select the part of your text automatically. However, you should optimize the length of the assumed snippet text so that it fits the usual featured snippet length. Most featured snippets have a length of 40-50 words. This brings us to the last point… 4. See what works for your competitors. Last but not least, use the fact that there’s an existing featured snippet and get inspired by what works for your competition. Look at things like: type of the snippet (paragraph, list, table) length of the text placement of the text on the page presence of images Further readingHow to optimize for Google’s featured snippets [a step-by-step guide] If you want to dive deeper into on-page optimization, check out our practical on-page SEO guide for beginners. It covers everything from technical stuff, through content and CTR optimization to monitoring and analysis of your progress. Chapter 6 Backlinks & link building In the 6th chapter of our SEO guide for beginners, we will discuss backlinks – one of the most important aspects of search engine optimization. Chapter navigation What is a backlink? Types of links Link profile Attributes of a valuable backlink Should you do link building? Link building strategies What is a backlink? A backlink is a link from one page to another. If page A links to page B, we say that page B has a backlink from page A. Backlinks are one of the most important ranking signals. There’s a direct correlation between quantity and quality of backlinks and rankings. Why are backlinks so important? Backlinks have been a very influential factor of search engine algorithms since the very beginning. They work as academic citations. Search engine developers realized that if many quality resources link to a certain page, it means the page is valuable and trustworthy. Link equity. Link equity (also called “link juice”) is a term used to describe the authority a page transfers to another page through a link. Google PageRank. At the very beginning, Google created an algorithm called PageRank to incorporate the quality and quantity of backlinks into its ranking system and determine the relative importance of web pages in search results. The three factors that influence the PageRank of a page are: Number of backlinks – the more backlinks the page has, the better Number of links on the linking page – the value (called link equity) is distributed among all the pages that are linked from the linking page PageRank of the linking page – a backlink from a page with higher PageRank passes more link equity PageRank metric. Do not confuse the PageRank algorithm with an old metric of the same name that was used by Google to display the rank of the pages from 0 to 10. They are not the same and while the PageRank metric was discontinued, the PageRank algorithm is still a part of Google’s ranking. Read more in our detailed post about Google PageRank. Types of links. Links can be classified into various categories. Here are the most basic ones you should know: Internal vs. external links. This one’s quite obvious. An internal link is a link from one page to another within the same website, while an external link is a link from an external website. Nofollow links. A nofollow link is a link that contains a rel=”nofollow” attribute in its HTML code. It was introduced in 2005 by Google and it tells search engines not to pass link equity to the linked page. The instances when the nofollow attribute can be used include: Links in comments – it helps to fight comment spam as it makes links in comments less valuable) Affiliate and sponsored links – with the nofollow attribute, you won’t violate Google’s rules about buying backlinks Links to websites you don’t want to endorse – sometimes you need to link to pages you don’t want to endorse Note: Technically speaking, there’s no such thing as “dofollow” backlinks as there is no “dofollow” parameter. The term is used colloquially to differentiate links that pass link equity as opposed to nofollow links. Although nofollow links don’t pass authority, they can bring other benefits: They may serve as a hint for Google – in 2019, Google announced that they will treat nofollow links as hints to better understand and analyze links They can bring you traffic – a nofollow link may not bring you any “SEO points” but it can still bring you relevant traffic They diversify your link profile – nofollow links are a natural part of every link profile and it would be odd not to have any; see the next point… Link profile. Link profile is another important SEO term you should know. It is used to describe all the links that point to your website. The quality of your link profile directly correlates with your rankings. What does a good link profile look like? Diverse – a healthy link profile is a mix of various types of links (both standard and nofollow) and natural anchor texts Quality backlinks – a good link profile consists of quality backlinks links from relevant websites On the other hand, too many low-quality links from spammy websites will be ignored at best and hurt your website at worst. Anchor text. The anchor text is a visible, clickable part of a hyperlink. It helps crawlers to indicate what the linked page is about. We differentiate various types of anchor texts: Brand name – e.g. “Mangools” Exact match – e.g. “SEO guide” Partial match – e.g. “practical SEO tutorial” Generic – e.g. “read more” Naked URL – e.g. “https://mangools.com/blog/learn-seo/” If more pages link to you with relevant terms used in the anchor texts, it may help you rank for these terms in the search engines. This doesn’t mean you should try to get keyword-stuffed anchor texts at any cost. Quite the contrary, you should be very careful and aim at a natural mix of various anchor text types. Any obvious attempt to manipulate the anchor text of your links may be detected and penalized by Google (more on Google penalties here). Attributes of a valuable backlink. Not all backlinks are created equal. Besides the obvious differences between internal and external links and standard vs. nofollow links, two backlinks may have different values (and pass different amounts of link equity) based on many other factors. Here’s what a valuable backlink looks like: 1. Relevant. A valuable backlink is topically relevant. It means the linking page should be about the same or similar topic as the linked page. For example: If you have a post about hiking tips and you have two backlinks, one from a post about outdoor sports and the other from a post about politics, the former backlink is much more valuable. 2. From an authoritative website. As we’ve explained previously with PageRank, pages with quality links pointing to them also pass more link equity to your page. The more authoritative is the linking page, the more value the backlink has for you. There is no official metric by Google that would represent the authority of a page but there are many metrics by commercial tools that can help you with the estimation. The most popular are the Domain Authority and Page Authority by Moz. 3. Unique. The uniqueness of a backlink can be discussed on various levels: a) Website level. A backlink from a website that hasn’t linked to you before is usually more valuable than the one from a site that has already linked to you before. It is better to have 10 backlinks from 10 different websites than 50 backlinks from the same site. Note: This doesn’t mean that having more backlinks from the same site is a bad thing (if it happens naturally). The links just may have a lower value. b) Page level. If you have two links from the same page, the one that appears first may have more value than the second one. (Google used to only count the first anchor text back in 2009. We don’t know how they treat them nowadays but we may assume it hasn’t changed.) c) Number of other links. Last but not least, the PageRank is distributed equally across the linked pages. So there’s a big difference between a backlink from a page that links to 3 resources and a backlink from a page that links to 30 resources. 4. Placed near the top in the body. A quality link is the one that can also bring you traffic. Not only for the obvious reasons (new visitors) but also from the SEO point of view. Google uses the so-called Reasonable Surfer Model that predicts how likely a user is to click on a link: “The amount of PageRank a link might pass along is based upon the probability that someone might click on a link.” Matt Cutts, the former head of webspam at Google, said specifically that you should “…put valuable links toward the top of blog posts.” The more prominently a backlink is placed, the more weight it is given by Google. In other words, a backlink from the top of an article is better than a backlink from the bottom. And the backlink from the bottom of the article is better than the one in the footer or sidebar. 5. Has relevant anchor text. Anchor text plays a significant role in link building. Namely, a backlink with an anchor text that is relevant to the linked page is more valuable than the one with an irrelevant or generic anchor. This applies to the text surrounding the link as well, since links may carry context around them. Should you do link building? In the ideal world, all you would need to earn quality backlinks would be to create great content. The reality is a bit more complicated: It is very hard (if not impossible) to get quality backlinks without any further effort from your side. Especially for new websites. It is very hard (if not impossible) to rank without any backlinks. Especially for new websites. That’s why link building is a big part of SEO. But it’s also a bit controversial topic. Google is not a big fan of any attempts to manipulate PageRank of your site. Here’s what they state in their Quality Guidelines: Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. Does it mean you can’t try to influence the number and quality of your backlinks in any way? We don’t think so. Not all forms of link building are spammy or manipulative. There’s a lot of techniques that can help you get backlinks while providing value to the users. They’re just not as instant as writing spam comments or buying a bunch of links from Fiverr. Should you buy links? Now buying the backlinks is a whole different chapter. Most SEO experts will tell you that it is not worth it. Here are two main disadvantages of link buying: It is risky – buying backlinks is a big no-no for Google and if they find out, you’ll get a manual penalty, which is something your website may not recover from It is expensive – a quality backlink is costly (starting at around $100/backlink, usually much more); of course, one backlink won’t make you rank so you’ll have to spend a lot to get the results Yet, the link selling industry is quite alive and buying backlinks is a common practice. The final decision is up to you. Just remember that it is a very risky strategy that may not pay off in the long run. Expert insight by Alexandra Tachalova. Link builder, founder of Digital Olympus Keep these essential points in mind when you step-up your link building game: 1. Always evaluate link quality from a long-term perspective. Build only those links that will have the highest chances of working on a long-term basis. There are two reasons behind this: First, it’s much more beneficial for your site to acquire long-term links on quality sites because they can keep growing in value over time. Second, links should help you prove to Google that you’re a trustworthy brand, and links from mediocre sites won’t let you attain that position. When it comes to evaluating link quality, I always look at a broad scope of metrics like a decent domain rating, level of organic traffic, and positive growth in the number of referring domains, etc. However, the most important criterion is whether or not a site represents a real brand. 2. Keep your link profile as diverse as possible. We’ve seen cases where marketers have been so focused on building only certain types of links that they have neglected the rest of their options. I would say that’s one of the shortest routes to penalization, or at least it invites Google to be suspicious about unnatural link building. Being too narrow and obvious about artificial connections will lead to a good drop in rankings resulting in traffic loss. A solid link building strategy should always include a variety of ways to get links, keeping your backlink profile as diverse as possible while still remaining relevant. Link building strategies. There’s plenty of link building techniques, hacks and tips (you can check our big list of 60+ link building techniques for inspiration). In this SEO guide, we’ll cover the 3 most common strategies that work very well. Linkable assets. The most natural link building technique is to create a unique and valuable piece of content – a so-called linkable asset – that will attract backlinks. A linkable asset can be any piece of content but there are certain types of content that work perfectly for this. These include: ultimate guides big lists research with unique data resource directories free tools The next step is to find websites that might want to link to you and contact them (more on that in a while). Tip: Sometimes you don’t even need to ask for a backlink directly. You can contact the influencers and experts in your field, asking for honest feedback. If your content is really great and unique (and it should be for this strategy to work), they may link to it or share it on social media by themselves. As a bonus, you’ll start some valuable relationships that may be useful in the future. Once you get backlinks to your linkable asset, you can redirect the “link juice” to your other pages (e.g. “money” pages) through internal links. Guest posting. Guest posting (or guest blogging) is definitely the most popular link building technique. It is quite simple (although not easy) and scalable. How guest blogging works (in a nutshell): Author from Site A writes a guest post for Site B. The post contains a link to his own web. Site B gets a free piece of content and Site A gets a free backlink. Win-win. So, how to find blogs that accept guest posts relevant to your niche? Try to use specific search operators that help you to filter the ones that are relevant to you. For example: “your niche” + “write for us”. Once you find them, read their guest post guidelines and contact the owner with your guest post pitch. Further readingHow to find guest post opportunities: The ultimate cheatsheet Competitor’s backlinks. Scanning through the link profiles of your competitors is a great way to find websites that may be willing to link to you. (After all, they already linked to a similar page, right?) All you need is a backlink analysis tool (like LinkMiner) that will help you find the backlinks of your competitors. You can either start by entering the domain: …or focus on a specific URL (e.g. your competitor’s post on the same topic that you want to rank for): The tool will show you all the backlinks and some additional information about them (the authority, anchor text, attributes, etc.) When analyzing your competitor’s backlinks, you should consider: Link relevance – Would a backlink from this page be relevant to your content? Link strength – What is the authority of the linking page? Difficulty – Will you be able to get the same backlink? The next step is the so-called email outreach – contacting the website owners to replace the backlink of your competitor (also known as The Skyscraper Technique) or add your backlink as an additional resource. The Skyscraper Technique. The Skyscraper Technique (named by Brian Dean from Backlinko) works like this: Find the best article on a certain topic, write something that is even better (see the 10x content technique). Then contact all the websites linking to your competitor and ask them to link to you instead. Other common link building techniques. Broken link building – find websites with inactive links and suggest your content as a replacement Brand mentions – find unlinked mentions of your brand (you can use Google Alerts) and ask the web owners to link the mention Testimonials – write a testimonial for a product or service and get your site linked next to your name Roundups, expert insights – get featured in niche roundups or articles that require expert insights (see HARO technique) Social backlinks (nofollow) – share your content on social media, promote it on Facebook/Twitter/Pinterest, join discussions, comment on relevant posts Forums and Q&A sites (nofollow) – a well-placed link with added value on Quora or Reddit can drive a lot of traffic throughout time; avoid mindless spam at all cost Chapter 7 Analytics & metrics In the last chapter of our complete SEO guide, we’ll take a look at the essential data analytics tools and metrics every website owner should know and use. Chapter navigation Google Search Console Google Analytics Rank tracking Analytics tips and best practices Website analytics is a crucial part of search engine optimization. The saying What gets measured gets improved is 100% correct in SEO. Using the right tools to track and analyze your website’s performance will help you answer important SEO questions, such as: What keywords you rank for in Google What is the click-through rate of your pages in search results What country your visitors come from What channels bring you the most traffic How your visitors engage with your pages What are your most visited pages To help you understand the basics, we’ll cover 3 important analytics tools every website owner should have: Google Search Console, Google Analytics and a rank tracking tool. Google Search Console. Search Console is a free online tool (or a series of tools) by Google that helps webmasters see how their site is performing in Google Search and optimize the visibility of their websites. Google Search Console is an essential tool that is hard to be replaced. Every website owner should use it. Note: To set up the Google Search Console, you need to verify the ownership of the website first. You’ll find a detailed step-by-step walkthrough on how to do it in our simple guide to Google Search Console. Search Console consists of several dashboards from a basic overview of your website’s performance to reports of critical issues that you should address. Performance – gives you insights into how your site performs in Google Search results URL inspection – gives you information about Google’s indexed version of any of your pages Coverage – shows what pages are indexed on Google and reports any issues with indexation Sitemaps – enables you to add a new sitemap and see your previous submissions or problems Removals – serves as a tool to temporarily block any page from search results Enhancements – provides information about your enhancements (such as AMP, sitelinks, etc.) and user experience and usability issues Manual actions – shows whether you have any manual penalty from Google Security issues – reports any detected security issues on your site Links – provides a basic overview of your links (both external and internal) The report you’ll spend the most time with and the one we’ll take a closer look in this chapter is the Performance report. Performance report. The Performance report will give you a detailed overview of your site’s performance in Google Search. It consists of 3 main areas you can configure to see the data you need: Top filter – allows you to select the search type, date range and filter the dimensions Metrics chart – shows the chart with the 4 main metrics (clicks, impressions, average CTR and average position); you can select any combination of the metrics by clicking on them Dimension tabs with data table – allows you to select the preferred dimension and see the data in a simple table To get a quick overview of how the Performance report works, you can watch this short educational video by Google Search Central: Besides the basic (but very useful) data like top queries or top pages, the Performance report is a goldmine of various deeper insights into your site’s search performance. Let’s take a look at a few specific use cases: Troubleshoot the performance drops. When analyzing any change in your performance (e.g. sudden drop in clicks), always try to find the root of the problem by checking various dimensions to find what exactly caused the changes. Sometimes the overall performance can be influenced dramatically by a change in a specific country, a ranking drop of s single big keyword or a performance issue on a specific type of device. Tip: Create a comparison of two subsequent time frames (Top filter – Date – Compare) to see the biggest changes when put in contrast with the previous time period. Find pages that need the CTR optimization. Look at the top-performing queries that have a low click-through rate (either using the Average CTR metric or comparing the Impressions and Clicks). There’s a high chance you can improve the CTR by writing a better title tag and meta description for the page that ranks for the query. Compare your performance on desktop and mobile devices. In the top filter, select the device dimension and choose Compare instead of Filter. You’ll be able to see the comparison of your performance on desktop and mobile devices and take appropriate steps when it comes to further optimization of your site. Find low-hanging keywords you can rank for easily. In the dimensions table, use the filter to only show queries you rank for on position 20 or less (which means the keyword you rank for on 3rd SERP or higher). Once you find such a keyword, switch to the Pages tab to see the page that ranks for it. These are pages that may need just a little optimization to rank better. See whether you can improve the page that targets the keyword, or create a new piece of content that would focus on the keyword. Compare branded and non-branded searches. You can use the top filter to only show queries that include (“queries containing”) your brand name. You’ll see how much of your search traffic comes from branded keywords and how these keywords perform in Google Search. Further readingGoogle Search Console: A simple guide for SEO beginners Google Analytics. Google Analytics is a free website analytics tool that tracks and reports website traffic and user behavior. It is a powerful tool that offers a ton of useful data. The problem is that many beginners feel lost and overwhelmed when opening their GA account. It’s completely normal. There are too many reports, too many metrics, too many different graphs and complicated navigation. Note: Setting up Google Analytics is not complicated. You just have to insert a special piece of code on your website. Read this detailed guide on how to do it. So, how do you learn using Google Analytics? One step at a time. What kind of data can you find in GA? Google Analytics consists of various reports. The home dashboard will show you a quick overview of the basic performance metrics. To see more, you can navigate to the detailed reports. The reports are divided into 5 main categories based on what kind of data they provide. You can find them in the left menu. Real-time – the users’ activity as it happens in real time Audience – everything you need to know about your visitors (demographics, interests, technology used, etc.) Acquisition – where your traffic comes from (traffic channels, top referring pages, etc.) Behavior – what the visitors do on your website (what pages they visit and how they engage with them) Conversions – details on how your visitors convert (in accordance with your goals; e.g. purchase, subscription, affiliate link click, etc.) Data segmentation. In each report, you can further segment the data to see detailed results based on your specific needs. Segmentation and filtering are crucial in selecting the right data for your analysis. Date range. Selecting the right time frame is the first thing you should do when working with any analytics tool. You can find the date range selector at the top right of every report. It enables you to look at the data within various time frames or compare two time periods. Segments. Segment is any subset of data in Google Analytics. You can select one of the default segments (e.g. Organic Traffic, Mobile Traffic) or create and save a new one to speed up your workflow. For example: You can create a specific segment that will show only your organic blog traffic so that you can analyze the organic reach of your articles separately from other pages. Here’s what the setting would look like: Secondary dimension. The secondary dimension is an additional dimension you can add to the primary dimension of the given report. For example: In the All Pages report showing the top pages, you can add the User Type secondary dimension to see the proportion of new vs. returning visitors for each page. Search. There’s a simple search option above every data table to narrow down the results. The most useful reports. To describe all the features and data reports Google Analytics has to offer, we would need a separate ultimate guide. But the truth is, the vast majority of beginner users will do just fine with sticking to a couple of basic reports. Here are the most useful ones: 1. See the most visited pages on your website. Behavior – Site Content – All Pages The All Pages report is the most basic report and one of the main reasons most people use Google Analytics – to see how much traffic their pages get. It’s helpful in determining what people are interested in when they visit your website and make decisions on what pages need improvement. 2. See the first pages people visit on your site. Behavior – Site Content – Landing Pages The Landing Pages report is very similar to the All Pages report, but it only shows the top pages people used to enter your website. It is also a great report to use when analyzing the organic traffic from Google (the pages people visit from the Search are always landing pages). 3. Find the best sources of your traffic. Acquisition – All Traffic Besides seeing the performance of your pages, it is also very important to know where your traffic comes from. The All Traffic report includes various sections: Channels – see the percentage of your traffic by the most common traffic channels (organic, referral, direct, social, etc.) Source/medium – see the origin of your traffic and the source category (e.g. google/organic, bing/organic) Referrals – see the top pages that refer traffic to your site For example, let’s say you noticed a spike in your traffic. You can go to the Source/medium report, compare two time periods to see a source/medium combination that has the biggest increase in users when compared to the previous time period. Once you find it, you can add various secondary dimensions to find further information (e.g. the Landing Page secondary dimension to see pages through which the users entered your website or Country/City secondary dimension depending on your target market). 4. Get to know your visitors. Audience – Demographics; Audience – Geo – Location Last but not least, Google Analytics can give you insights about your audience. The most useful ones are Demographics (age, gender) and Location (countries). Here’s what the audience demographics Gender report look like: The most useful metrics. Google Analytics comes with various metrics that measure three things: How much traffic you get (acquisition metrics) How people engage on your site (behavior metrics) Achievement of your goals (conversion metrics) Traffic acquisition metrics. The most common traffic acquisition metric often get confused so here’s a quick explanation of the differences between them: Users – a user is an individual visitor to your website, more visits by the same user don’t increase the number of users Sessions – session a period of time when the user is actively browsing your website (up to 30 minutes of inactivity); one user usually visits several pages within one session Pageviews – a pageview is counted every time a visitor visits a page; if the page is visited repeatedly by one user, multiple page views are counted (so the number of pageviews is always higher than the number of sessions). Tip: An interesting engagement metric is the percentage of returning visitors. You’ll find it in the Audience Overview. Bounce rate. The bounce rate metric shows the percentage of visitors who left the website without any action. A high bounce rate is not always a bad thing but in general, a lower bounce rate is almost always better. Tip: Always compare the bounce rates of similar types of pages (e.g. blog post to blog post, landing page to landing page) to get relevant insights. Read more in our SEOpedia post on bounce rate. Pages per session. This metric shows you how many pages a user visited within one session on average. Pages per session metric can be a good indicator of the overall engagement. To improve the ratio, think about the ways to make your visitors click on other pages: Add related products/posts Insert “further reading” boxes Link to relevant pages in the text Average time on page / Session duration. Both time-based metrics in Google Analytics have their issues when it comes to accuracy so we don’t recommend drawing any big conclusions based on these two metrics. If you want to choose one of them, the average time on page is a better indicator of how much time people spend on your page. (here’s an explanation why) Rank tracking. Rank tracking is the process of monitoring how your website performs in search engines for your most important keywords. Unlike Google Search Console and Google Analytics, rank trackers are usually much simpler but very effective tools. Here’s what the tracking dashboard looks like in SERPWatcher: The main advantages of using a rank tracker: You can see daily updated positions of your most important keywords You are able to quickly detect any significant ranking drops or spikes through automatic reports and alerts You can track your progress is a specific location (e.g. country or city) You also see relevant metrics to see the actual impact of the changes (e.g. the search volumes of the keywords) You can track your competitors to compare your results Tip: Look at the data realistically. Although it’s great if you moved from position 90 to position 45 for that big keyword, remember that it’s usually just the 1st SERP that brings organic traffic. Analytics tips and best practices. We’ll conclude this chapter with some useful tips on how to effectively measure your performance. Watch the overall progress, dig into details. Your performance will most probably fluctuate from day to day. That’s why it’s always good to look at the bigger picture rather than obsessing about every little change on a daily basis. On the other hand, you can almost never draw conclusions from default reports if there is an unpredicted change. The first rule of analytics is to always dig as deep as possible to find the root cause. Understand the metrics. Remember that you don’t need to analyze all the metrics all the time, but it is good to have a basic overview of what they mean to avoid data misinterpretation. Always try to understand the context. Don’t take the data as granted but look for the reasons why something happened. For example, when it comes to troubleshooting the ranking drops, there may be various reasons, both internal and external: Recent changes on the website Google algorithm update Technical issues or website outage Google manual action An error in the rank tracking tool A thorough examination of Google Search Console, Google Analytics and your rank tracker should give you a better understanding of the problem – which means you’ll be able to make an informed decision about your next steps. Use annotations to add context. Google Analytics and most rank trackers will allow you to create annotations to add context to your analytics dashboards. You can annotate your actions or specific events to see whether they had any influence on the performance of your website. For example: Google algorithm updates Any significant changes on your website Article updates Start of a marketing campaign Website problems and outages Seasonal events (e.g. Black Friday) Set up alerts to be notified about any dramatic changes. Most analytic tools will allow you to set up email alerts that will notify you if certain conditions are met. This is a great way to stay informed about any dramatic changes without spending all the time glued to the screen with the data tables. Chapter 8 SEO test (+certificate) We hope you enjoyed our ultimate SEO guide for beginners as much as we did. Now it’s time to see what you have learned by taking a test and getting our SEO certificate. Fingers crossed! Let’s dig into what you’ve learned! Test your SEO skills and knowledge you’ve gained in a quick test. If you successfully pass the quiz, you’ll get the Mangools SEO certificate. View non-AMP version to see the test Share Disqus Comments Loading...
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Result 10
TitleSEO Starter Guide: The Basics | Google Search Central | Google Developers
Urlhttps://developers.google.com/search/docs/beginner/seo-starter-guide
DescriptionA knowledge of basic SEO can have a noticeable impact. Explore the Google SEO starter guide for an overview of search engine optimization essentials
Date
Organic Position10
H1Search Engine Optimization (SEO) Starter Guide
H2Who is this guide for?
Getting started
Help Google find your content
Tell Google which pages you don't want crawled
Help Google (and users) understand your content
Manage your appearance in Google Search results
Organize your site hierarchy
Optimize your content
Optimize your images
Make your site mobile-friendly
Promote your website
Analyze your search performance and user behavior
Additional Resources
H3Are you on Google?
How do I get my site on Google?
For non-sensitive information, block unwanted crawling by using robots.txt
For sensitive information, use more secure methods
Let Google see your page the same way a user does
Create unique, accurate page titles
Control your title links and snippets in search results
Use the meta description tag
Use heading tags to emphasize important text
Add structured data markup
Understand how search engines use URLs
Navigation is important for search engines
Plan your navigation based on your homepage
Using breadcrumb lists
Create a simple navigational page for users
Simple URLs convey content information
URLs are displayed in search results
Make your site interesting and useful
Know what your readers want (and give it to them)
Act in a way that cultivates user trust
Make expertise and authoritativeness clear
Provide an appropriate amount of content for your subject
Avoid distracting advertisements
Use links wisely
Use HTML images
Help search engines find your images
Use standard image formats
Choose a mobile strategy
Configure mobile sites so that they can be indexed accurately
Know about social media sites
Reach out to those in your site's related community
Analyzing your search performance
Analyzing user behavior on your site
H2WithAnchorsWho is this guide for?
Getting started
Help Google find your content
Tell Google which pages you don't want crawled
Help Google (and users) understand your content
Manage your appearance in Google Search results
Organize your site hierarchy
Optimize your content
Optimize your images
Make your site mobile-friendly
Promote your website
Analyze your search performance and user behavior
Additional Resources
BodySearch Engine Optimization (SEO) Starter Guide Who is this guide for? If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you. You might be the owner of a growing and thriving business, the website owner of a dozen sites, the SEO specialist in a web agency or a DIY SEO expert passionate about the mechanics of Search: this guide is meant for you. If you're interested in having a complete overview of the basics of SEO according to our best practices, you are indeed in the right place. This guide won't provide any secrets that'll automatically rank your site first in Google (sorry!), but following the best practices will hopefully make it easier for search engines to crawl, index, and understand your content. Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them. You should build a website to benefit your users, and gear any optimization toward making the user experience better. One of those users is a search engine, which helps other users discover your content. SEO is about helping search engines understand and present content. Your site may be smaller or larger than our example site and offer vastly different content, but the optimization topics in this guide applies to sites of all sizes and types. We hope our guide gives you some fresh ideas on how to improve your website, and we'd love to hear your questions, feedback, and success stories in the Google Search Central Help Community. Getting started. Are you on Google? Determine whether your site is in Google's index. Do a site: search for your site's home URL. If you see results, you're in the index. For example, a search for site:wikipedia.org returns these results. If your site isn't in Google. Although Google crawls billions of pages, it's inevitable that some sites will be missed. When our crawlers miss a site, it's frequently for one of the following reasons: The site isn't well connected from other sites on the web You've just launched a new site and Google hasn't had time to crawl it yet The design of the site makes it difficult for Google to crawl its content effectively Google received an error when trying to crawl your site Your policy blocks Google from crawling the site How do I get my site on Google? Google is a fully automated search engine that uses web crawlers to explore the web constantly, looking for sites to add to our index; you usually don't even need to do anything except post your site on the web. In fact, the vast majority of sites listed in our results aren't manually submitted for inclusion, but found and added automatically when we crawl the web. Learn how Google discovers, crawls, and serves web pages. We offer webmaster guidelines for building a Google-friendly website. While there's no guarantee that our crawlers will find a particular site, following these guidelines can help make your site appear in our search results. Google Search Console provides tools to help you submit your content to Google and monitor how you're doing in Google Search. If you want, Search Console can even send you alerts on critical issues that Google encounters with your site. Sign up for Search Console. Here are a few basic questions to ask yourself about your website when you get started. Is my website showing up on Google? Do I serve high-quality content to users? Is my local business showing up on Google? Is my content fast and easy to access on all devices? Is my website secure? You can find additional getting started information on https://g.co/webmasters The rest of this document provides guidance on how to improve your site for search engines, organized by topic. You can also download a short checklist in PDF format. Help Google find your content. The first step to getting your site on Google is to be sure that Google can find it. The best way to do that is to submit a sitemap. A sitemap is a file on your site that tells search engines about new or changed pages on your site. Learn more about how to build and submit a sitemap. Google also finds pages through links from other pages. Learn how to encourage people to discover your site by Promoting your site. Tell Google which pages you don't want crawled. For non-sensitive information, block unwanted crawling by using robots.txt. A robots.txt file tells search engines whether they can access and therefore crawl parts of your site. This file, which must be named robots.txt, is placed in the root directory of your site. It is possible that pages blocked by robots.txt can still be crawled, so for sensitive pages, use a more secure method. # brandonsbaseballcards.com/robots.txt # Tell Google not to crawl any URLs in the shopping cart or images in the icons folder, # because they won't be useful in Google Search results. User-agent: googlebot Disallow: /checkout/ Disallow: /icons/ You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Search Console has a friendly robots.txt generator to help you create this file. Note that if your site uses subdomains and you wish to have certain pages not crawled on a particular subdomain, you'll have to create a separate robots.txt file for that subdomain. For more information on robots.txt, we suggest this guide on using robots.txt files. Read about several other ways to prevent content from appearing in search results. Avoid: Letting your internal search result pages be crawled by Google. Users dislike clicking a search engine result only to land on another search result page on your site. Allowing URLs created as a result of proxy services to be crawled. For sensitive information, use more secure methods. A robots.txt file is not an appropriate or effective way of blocking sensitive or confidential material. It only instructs well-behaved crawlers that the pages are not for them, but it does not prevent your server from delivering those pages to a browser that requests them. One reason is that search engines could still reference the URLs you block (showing just the URL, no title link or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). Also, non-compliant or rogue search engines that don't acknowledge the Robots Exclusion Standard could disobey the instructions of your robots.txt. Finally, a curious user could examine the directories or subdirectories in your robots.txt file and guess the URL of the content that you don't want seen. In these cases, use the noindex tag if you just want the page not to appear in Google, but don't mind if any user with a link can reach the page. For real security, use proper authorization methods, like requiring a user password, or taking the page off your site entirely. Help Google (and users) understand your content. Let Google see your page the same way a user does. When Googlebot crawls a page, it should see the page the same way an average user does. For optimal rendering and indexing, always allow Googlebot access to the JavaScript, CSS, and image files used by your website. If your site's robots.txt file disallows crawling of these assets, it directly harms how well our algorithms render and index your content. This can result in suboptimal rankings. Recommended action: Use the URL Inspection tool. It will allow you to see exactly how Googlebot sees and renders your content, and it will help you identify and fix a number of indexing issues on your site. Create unique, accurate page titles. A element tells both users and search engines what the topic of a particular page is. Place the element within the element of the HTML document, and create unique title text for each page on your site. Brandon's Baseball Cards - Buy Cards, Baseball News, Card Prices ... Control your title links and snippets in search results. If your document appears in a search results page, the contents of the element may appear as the title link for the search result (if you're unfamiliar with the different parts of a Google Search result, you might want to check out the anatomy of a search result video). The <title> element for your homepage can list the name of your website or business, and could include other bits of important information like the physical location of the business or maybe a few of its main focuses or offerings. Accurately describe the page's content. Choose title text that reads naturally and effectively communicates the topic of the page's content. Avoid: Using text in the <title> element that has no relation to the content on the page. Using default or vague text like "Untitled" or "New Page 1". Create unique <title> elements for each page. Make sure each page on your site has unique text in the <title> element, which helps Google know how the page is distinct from the others on your site. If your site uses separate mobile pages, remember to use descriptive text in the <title> elements on the mobile versions too. Avoid: Using a single title in all <title> elements across your site's pages or a large group of pages. Use brief, but descriptive <title> elements. <title> elements can be both short and informative. If the text in the <title> element is too long or otherwise deemed less relevant, Google may show only a portion of the text in your <title> element, or a title link that's automatically generated in the search result. Avoid: Using extremely lengthy text in <title> elements that are unhelpful to users. Stuffing unneeded keywords in your <title> element. Use the meta description tag. A page's meta description tag gives Google and other search engines a summary of what the page is about. A page's title may be a few words or a phrase, whereas a page's meta description tag might be a sentence or two or even a short paragraph. Like the <title> element, the meta description tag is placed within the <head> element of your HTML document. <html> <head> <title>Brandon's Baseball Cards - Buy Cards, Baseball News, Card Prices ... What are the merits of meta description tags? Meta description tags are important because Google might use them as snippets for your pages in Google Search results. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Adding meta description tags to each of your pages is always a good practice in case Google cannot find a good selection of text to use in the snippet. Learn more about how to create quality meta descriptions. Accurately summarize the page content . Write a description that would both inform and interest users if they saw your meta description tag as a snippet in a search result. While there's no minimal or maximal length for the text in a description meta tag, we recommend making sure that it's long enough to be fully shown in Search (note that users may see different sized snippets depending on how and where they search), and contains all the relevant information users would need to determine whether the page will be useful and relevant to them. Avoid: Writing a meta description tag that has no relation to the content on the page. Using generic descriptions like "This is a web page" or "Page about baseball cards". Filling the description with only keywords. Copying and pasting the entire content of the document into the meta description tag. Use unique descriptions for each page. Having a different meta description tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (for example, searches using the site: operator). If your site has thousands or even millions of pages, hand-crafting meta description tags probably isn't feasible. In this case, you could automatically generate meta description tags based on each page's content. Avoid: Using a single meta description tag across all of your site's pages or a large group of pages. Use heading tags to emphasize important text. Use meaningful headings to indicate important topics, and help create a hierarchical structure for your content, making it easier for users to navigate through your document. Imagine you're writing an outline. Similar to writing an outline for a large paper, put some thought into what the main points and sub-points of the content on the page will be and decide where to use heading tags appropriately. Avoid: Placing text in heading tags that wouldn't be helpful in defining the structure of the page. Using heading tags where other tags like and may be more appropriate. Erratically moving from one heading tag size to another. Use headings sparingly across the page. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins. Avoid: Excessive use of heading tags on a page. Very long headings. Using heading tags only for styling text and not presenting structure. Add structured data markup. Structured data is code that you can add to your sites' pages to describe your content to search engines, so they can better understand what's on your pages. Search engines can use this understanding to display your content in useful (and eye-catching) ways in search results. That, in turn, can help you attract just the right kind of customers for your business. For example, if you've got an online store and mark up an individual product page, this helps us understand that the page features a bike, its price, and customer reviews. We may display that information in the snippet for search results for relevant queries. We call these rich results. In addition to using structured data markup for rich results, we may use it to serve relevant results in other formats. For instance, if you've got a brick-and-mortar store, marking up the opening hours allows your potential customers to find you exactly when they need you, and inform them if your store is open/closed at the time of searching. You can mark up many business-relevant entities: Products you're selling Business location Videos about your products or business Opening hours Events listings Recipes Your company logo, and many more See a full list of supported content types. We recommend that you use structured data with any of the supported notations markup to describe your content. You can add the markup to the HTML code to your pages, or use tools like Data Highlighter and Markup Helper. Check your markup using the Rich Results Test. Once you've marked up your content, you can use the Google Rich Results test to make sure that there are no mistakes in the implementation. You can either enter the URL where the content is, or copy the actual HTML which includes the markup. Avoid: Using invalid markup. Use Data Highlighter and Markup Helper. If you want to give structured markup a try without changing the source code of your site, you can use Data Highlighter, which is a tool integrated in Search Console that supports a subset of content types. If you'd like to get the markup code ready to copy and paste to your page, try the Markup Helper. Avoid: Changing the source code of your site when you are unsure about implementing markup. Keep track of how your marked up pages are doing. The various Rich result reports in Search Console shows you how many pages on your site we've detected with a specific type of markup, how many times they appeared in search results, and how many times people clicked on them over the past 90 days. It also shows any errors we've detected. Avoid: Adding markup data which is not visible to users. Creating fake reviews or adding irrelevant markups. Manage your appearance in Google Search results. Correct structured data on your pages also makes your page eligible for many special features in Google Search results, including review stars, fancy decorated results, and more. See the gallery of search result types that your page can be eligible for. Organize your site hierarchy. Understand how search engines use URLs. Search engines need a unique URL per piece of content to be able to crawl and index that content, and to refer users to it. Different content (for example, different products in a shop) as well as modified content (for example, translations or regional variations) need to use separate URLs in order to be shown in search appropriately. URLs are generally split into multiple distinct sections: protocol://hostname/path/filename?querystring#fragment For example: https://www.example.com/RunningShoes/Womens.htm?size=8#info Google recommends that all websites use https:// when possible. The hostname is where your website is hosted, commonly using the same domain name that you'd use for email. Google differentiates between the www and non-www version (for example, www.example.com or just example.com). When adding your website to Search Console, we recommend adding both http:// and https:// versions, as well as the www and non-www versions. Path, filename, and query string determine which content from your server is accessed. These three parts are case-sensitive, so FILE would result in a different URL than file. The hostname and protocol are case-insensitive; upper or lower case wouldn't play a role there. A fragment (in this case, #info) generally identifies which part of the page the browser scrolls to. Because the content itself is usually the same regardless of the fragment, search engines commonly ignore any fragment used. When referring to the homepage, a trailing slash after the hostname is optional since it leads to the same content (https://example.com/ is the same as https://example.com). For the path and filename, a trailing slash would be seen as a different URL (signaling either a file or a directory), for example, https://example.com/fish is not the same as https://example.com/fish/. Navigation is important for search engines. The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the website owner thinks is important. Although Google's search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site. Plan your navigation based on your homepage. All sites have a home or root page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, think about how visitors will go from a general page (your root page) to a page containing more specific content. Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (for example, root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages? Using breadcrumb lists. A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page (usually the root page) as the first, leftmost link and list the more specific sections out to the right. We recommend using breadcrumb structured data markup when showing breadcrumbs. Create a simple navigational page for users. A navigational page is a simple page on your site that displays the structure of your website, and usually consists of a hierarchical listing of the pages on your site. Visitors may visit this page if they are having problems finding pages on your site. While search engines will also visit this page, getting good crawl coverage of the pages on your site, it's mainly aimed at human visitors. Create a naturally flowing hierarchy. Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. Make sure all of the pages on your site are reachable through links, and that they don't require an internal search functionality to be found. Link to related pages, where appropriate, to allow users to discover similar content. Avoid: Creating complex webs of navigation links, for example, linking every page on your site to every other page. Going overboard with slicing and dicing your content (so that it takes twenty clicks to reach from the homepage). Use text for navigation. Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site. When using JavaScript to create a page, use a elements with URLs as href attribute values, and generate all menu items on page-load, instead of waiting for a user interaction. Avoid: Having a navigation based entirely on images, or animations. Requiring script or plugin-based event-handling for navigation. Create a navigational page for users, a sitemap for search engines. Include a simple navigational page for your entire site (or the most important pages, if you have hundreds or thousands) for users. Create an XML sitemap file to ensure that search engines discover the new and updated pages on your site, listing all relevant URLs together with their primary content's last modified dates. Avoid: Letting your navigational page become out of date with broken links. Creating a navigational page that simply lists pages without organizing them, for example by subject. Show useful 404 pages. Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user's experience. Consider including a link back to your root page and providing links to popular or related content on your site. You can use Google Search Console to find the sources of URLs causing "not found" errors. Avoid: Allowing your 404 pages to be indexed in search engines (make sure that your web server is configured to give a 404 HTTP status code or—in the case of JavaScript-based sites—include the noindex tag when non-existent pages are requested). Blocking 404 pages from being crawled through the robots.txt file. Providing only a vague message like "Not found", "404", or no 404 page at all. Using a design for your 404 pages that isn't consistent with the rest of your site. Simple URLs convey content information. Creating descriptive categories and filenames for the documents on your website not only helps you keep your site better organized, it can create easier, friendlier URLs for those that want to link to your content. Visitors may be intimidated by extremely long and cryptic URLs that contain few recognizable words. URLs like the following can be confusing and unfriendly: https://www.brandonsbaseballcards.com/folder1/22447478/x2/14032015.html If your URL is meaningful, it can be more useful and easily understandable in different contexts: https://www.brandonsbaseballcards.com/article/ten-rarest-baseball-cards.html URLs are displayed in search results. Lastly, remember that the URL to a document is usually displayed in some form in a Google Search result near the document title. Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible is a good practice. Use words in URLs. URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Avoid: Using lengthy URLs with unnecessary parameters and session IDs. Choosing generic page names like page1.html. Using excessive keywords like baseball-cards-baseball-cards-baseballcards.html. Create a simple directory structure. Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of content found at that URL. Avoid: Having deep nesting of subdirectories like .../dir1/dir2/dir3/dir4/dir5/dir6/page.html. Using directory names that have no relation to the content in them. Provide one version of a URL to reach a document. To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find that people are accessing the same content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant URL is a good solution for this. If you cannot redirect, you may also use the rel="canonical" link element. Avoid: Having pages from subdomains and the root directory access the same content, for example, domain.com/page.html and sub.domain.com/page.html. Optimize your content. Make your site interesting and useful. Creating compelling and useful content will likely influence your website more than any of the other factors discussed here. Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means. Organic or word-of-mouth buzz is what helps build your site's reputation with both users and Google, and it rarely comes without quality content. Know what your readers want (and give it to them). Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. For example, a long-time football fan might search for "fifa", an acronym for the Fédération Internationale de Football Association, while a new fan might use a more general query like "football playoffs". Anticipating these differences in search behavior and accounting for them while writing your content (using a good mix of keyword phrases) could produce positive results. Google Ads provides a handy Keyword Planner that helps you discover new keyword variations and see the approximate search volume for each keyword. Also, Google Search Console provides you with the top search queries your site appears for and the ones that led the most users to your site in the Performance Report. Consider creating a new, useful service that no other site offers. You could also write an original piece of research, break an exciting news story, or leverage your unique user base. Other sites may lack the resources or expertise to do these things. Write easy-to-read text. Users enjoy content that is well written and easy to follow. Avoid: Writing sloppy text with many spelling and grammatical mistakes. Awkward or poorly written content. Embedding text in images and videos for textual content: users may want to copy and paste the text and search engines can't read it. Organize your topics clearly. It's always beneficial to organize your content so that visitors have a good sense of where one content topic begins and another ends. Breaking your content up into logical chunks or divisions helps users find the content they want faster. Avoid: Dumping large amounts of text on varying topics onto a page without paragraph, subheading, or layout separation. Create fresh, unique content. New content will not only keep your existing visitor base coming back, but also bring in new visitors. Avoid: Rehashing (or even copying) existing content that will bring little extra value to users. Having duplicate or near-duplicate versions of your content across your site. Learn more about duplicate content. Optimize content for your users, not search engines. Designing your site around your visitors' needs while making sure your site is easily accessible to search engines usually produces positive results. Avoid: Inserting numerous unnecessary keywords aimed at search engines but are annoying or nonsensical to users. Having blocks of text like "frequent misspellings used to reach this page" that add little value for users. Deceptively hiding text from users, but displaying it to search engines. Act in a way that cultivates user trust. Users feel comfortable visiting your site if they feel that it's trustworthy. A site with a good reputation is trustworthy. Cultivate a reputation for expertise and trustworthiness in a specific area. Provide information about who publishes your site, provides the content, and its goals. If you have a shopping or other financial transaction website, make sure you have clear and satisfying customer service information to help users resolve issues. If you have a news sites, provide clear information about who is responsible for the content. Using appropriate technologies is also important. If a shopping checkout page doesn't have a secure connection, users cannot trust the site. Make expertise and authoritativeness clear. Expertise and authoritativeness of a site increases its quality. Be sure that content on your site is created or edited by people with expertise in the topic. For example, providing expert or experienced sources can help users understand articles' expertise. Representing well-established consensus in pages on scientific topics is a good practice if such consensus exists. Provide an appropriate amount of content for your subject. Creating high quality content takes a significant amount of at least one of the following: time, effort, expertise, and talent/skill. Make sure content is factually accurate, clearly written, and comprehensive. So, for example, if you describe your page as a recipe, provide a complete recipe that is easy to follow, rather than just a set of ingredients or a basic description of the dish. Avoid: Providing insufficient content for the purpose of the page. Avoid distracting advertisements. We expect advertisements to be visible. However, don't let the advertisements distract users or prevent them from consuming the site content. For example, advertisements, supplement contents, or interstitial pages (pages displayed before or after the content you are expecting) that make it difficult to use the website. Learn more about this topic. Avoid: Putting distracting advertisements on your pages. Use links wisely. Write good link text. Link text is the visible text inside a link. This text tells users and Google something about the page you're linking to. Links on your page may be internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking to is about. With appropriate anchor text, users and search engines can easily understand what the linked pages contain. Choose descriptive text Write anchor text that provides at least a basic idea of what the page linked to is about. Avoid: Writing generic anchor text like "page", "article", or "click here". Using text that is off-topic or has no relation to the content of the page linked to. Using the page's URL as the anchor text in most cases, although there are certainly legitimate uses of this, such as promoting or referencing a new website's address. Write concise text Aim for short but descriptive text-usually a few words or a short phrase. Avoid: Writing long anchor text, such as a lengthy sentence or short paragraph of text. Format links so they're easy to spot Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them. Avoid: Using CSS or text styling that make links look just like regular text. Think about anchor text for internal links too You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better. Avoid: Using excessively keyword-filled or lengthy anchor text just for search engines. Creating unnecessary links that don't help with the user's navigation of the site. Be careful who you link to. You can confer some of your site's reputation to another site when your site links to it. Sometimes users can take advantage of this by adding links to their own site in your comment sections or message boards. Or sometimes you might mention a site in a negative way and don't want to confer any of your reputation upon it. For example, imagine that you're writing a blog post on the topic of comment spamming and you want to call out a site that recently comment spammed your blog. You want to warn others of the site, so you include the link to it in your content; however, you certainly don't want to give the site some of your reputation from your link. This would be a good time to use nofollow. Another example when the nofollow attribute can come handy are widget links. If you are using a third party's widget to enrich the experience of your site and engage users, check if it contains any links that you did not intend to place on your site along with the widget. Some widgets may add links to your site which are not your editorial choice and contain anchor text that you as a website owner may not control. If removing such unwanted links from the widget is not possible, you can always disable them with nofollow. If you create a widget for functionality or content that you provide, make sure to include the nofollow on links in the default code snippet. Lastly, if you're interested in nofollowing all of the links on a page, you can add the tag inside the tag for the page. You can find more details about robots meta tags in our documentation. Combat comment spam with nofollow. To tell Google not to follow or pass your page's reputation to the pages linked, set the value of the rel attribute of a link to nofollow or ugc. Nofollowing a link means adding rel="nofollow" or a more specific attribute such as ugc inside the link's anchor tag, as shown here: Anchor text here or: Anchor text here When would this be useful? If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. Blog comment areas on pages are highly susceptible to comment spam. Nofollowing these user-added links ensures that you're not giving your page's hard-earned reputation to a spammy site. Automatically add nofollow to comment columns and message boards. Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. This advice also goes for other areas of your site that may involve user-generated content, such as guest books, forums, shout-boards, referrer listings, etc. If you're willing to vouch for links added by third parties (for example, if a commenter is trusted on your site), then there's no need to use nofollow on links; however, linking to sites that Google considers spammy can affect the reputation of your own site. The Google Search Central documentation has more tips on avoiding comment spam, for example by using CAPTCHAs and turning on comment moderation. Optimize your images. Use HTML images. Use HTML image elements to embed images in your content. Use the HTML or elements. Semantic HTML markup helps crawlers find and process images. By using the element you can also specify multiple options for different screen sizes for responsive images. You might also use the loading="lazy" attribute on images to make your page load faster for your users. Avoid: Using CSS to display images that you want us to index. Use the alt attribute. Provide a descriptive filename and alt attribute description for images. The alt attribute allows you to specify alternative text for the image if it cannot be displayed for some reason. Why use this attribute? If a user is viewing your site using assistive technologies, such as a screen reader, the contents of the alt attribute provide information about the picture. Another reason is that if you're using an image as a link, the alt text for that image will be treated similarly to the anchor text of a text link. However, we don't recommend using too many images for links in your site's navigation when text links could serve the same purpose. Lastly, optimizing your image filenames and alt text makes it easier for image search projects like Google Images to better understand your images. Use brief but descriptive filenames and alt text Like many of the other parts of the page targeted for optimization, filenames and alt text are best when they're short, but descriptive. Avoid: Using generic filenames like image1.jpg, pic.gif, 1.jpg when possible—if your site has thousands of images you might want to consider automating the naming of the images. Writing extremely lengthy filenames. Stuffing keywords into alt text or copying and pasting entire sentences. Supply alt text when using images as links If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Imagine that you're writing anchor text for a text link. Avoid: Writing excessively long alt text that would be considered spammy. Using only image links for your site's navigation. Help search engines find your images. An Image sitemap can provide Googlebot with more information about the images found on your site. This increases the likelihood that your images can be found in Google Images results. The structure of this file is similar to the XML sitemap file for your web pages. Use standard image formats. Use commonly supported filetypes; most browsers support JPEG, GIF, PNG, BMP and WebP image formats. It's also a good idea to have the extension of your filename match with the file type. Make your site mobile-friendly. The world is mobile today. Most people are searching on Google using a mobile device. The desktop version of a site might be difficult to view and use on a mobile device. As a result, having a mobile ready site is critical to your online presence. In fact, starting in late 2016, Google has begun experiments to primarily use the mobile version of a site's content for ranking, parsing structured data, and generating snippets. Choose a mobile strategy. There are multiple ways of making your website mobile ready and Google supports different implementation methods : Responsive web design (Recommended) Dynamic serving Separate URLs After you have created a mobile-ready site, you can use Google's Mobile-Friendly Test to check if pages on your site meet the criteria for being labeled mobile-friendly on Google Search result pages. You can also check out the Search Console Mobile Usability report to fix mobile usability issues affecting your site. If your site serves lots of static content (like blog posts or product landing pages) across multiple pages, consider implementing it using AMP (Accelerated Mobile Pages). It's a special flavor of HTML that ensures your site stays fast and user friendly, and can be further accelerated by various platforms, including Google Search. Configure mobile sites so that they can be indexed accurately. Regardless of which configuration you choose to set up your mobile site, take note of these key points: If you use Dynamic Serving or have a separate mobile site, signal to Google when a page is formatted for mobile (or has an equivalent page that's formatted for mobile). This helps Google accurately serve mobile searchers your content in search results. If you are using Responsive Web Design, use the meta name="viewport" tag to tell the browser how to adjust the content. If you use Dynamic Serving, use the Vary HTTP header to signal your changes depending on the user agent. If you are using separate URLs, signal the relationship between two URLs by adding the tag with rel="canonical" and rel="alternate" elements to the page. Keep resources crawlable. Blocking page resources can give Google an incomplete picture of your website. This often happens when your robots.txt file is blocking access to some or all of your page resources. If Googlebot doesn't have access to a page's resources, such as CSS, JavaScript, or images, we may not detect that it's built to display and work well on a mobile browser. In other words, we may not detect that the page is mobile-friendly, and therefore not properly serve it to mobile searchers. Avoid common mistakes that frustrate mobile visitors, such as featuring unplayable videos. Mobile pages that provide a poor searcher experience can be demoted in rankings or displayed with a warning in mobile search results. This includes but is not limited to full page interstitials on mobile that hinder user experience. Provide full functionality on all devices. Mobile users expect the same functionality—such as commenting and check-out—and content on mobile as well as on all other devices that your website supports. In addition to textual content, make sure that all important images and videos are embedded and accessible on mobile devices. For search engines, provide all structured data and other metadata—such as titles, descriptions, link-elements, and other meta-tags—on all versions of the pages. Make sure that the structured data, images, videos, and metadata you have on your desktop site are also included on the mobile site. Best Practices. Test your mobile pages with the Mobile-Friendly Test to see if Google thinks your website works well on mobile devices. If you use separate URLs for your mobile pages, make sure to test both the mobile and the desktop URLs, so you can confirm that the redirect is recognized and crawlable. For more information, see Google's mobile-friendly guide. Promote your website. While most of the links to your site will be added gradually, as people discover your content through search or other ways and link to it, Google understands that you'd like to let others know about the hard work you've put into your content. Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject. As with most points covered in this document, taking these recommendations to an extreme could actually harm the reputation of your site. A blog post on your own site letting your visitor base know that you added something new is a great way to get the word out about new content or services. Other website owners who follow your site or RSS feed could pick the story up as well. Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company's website. If you run a local business, claiming your Business Profile will help you reach customers on Google Maps and Google Search. Know about social media sites. Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. Avoid: Attempting to promote each new, small piece of content you create; go for big, interesting items. Involving your site in schemes where your content is artificially promoted to the top of these services. Reach out to those in your site's related community. Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource. Avoid: Spamming link requests out to all sites related to your topic area. Purchasing links from another site with the aim of getting PageRank. Analyze your search performance and user behavior. Analyzing your search performance. Major search engines, including Google, provide tools for website owners to analyze their performance in their search engine. For Google, that tool is Search Console. Search Console provides two important categories of information: Can Google find my content? How am I performing in Google Search results? Using Search Console won't help your site get preferential treatment; however, it can help you identify issues that, if addressed, can help your site perform better in search results. With the service, website owners can: See which parts of a site Googlebot had problems crawling Test and submit sitemaps Analyze or generate robots.txt files Remove URLs already crawled by Googlebot Specify your preferred domain Identify issues with title and description meta tags Understand the top searches used to reach a site Get a glimpse at how Googlebot sees pages Receive notifications of quality guidelines violations and request a site reconsideration Microsoft's Bing Webmaster Tools also offers tools for website owners. Analyzing user behavior on your site. If you've improved the crawling and indexing of your site using Google Search Console or other services, you're probably curious about the traffic coming to your site. Web analytics programs like Google Analytics are a valuable source of insight for this. You can use these to: Get insight into how users reach and behave on your site Discover the most popular content on your site Measure the impact of optimizations you make to your site, for example, did changing those title and description meta tags improve traffic from search engines? For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site). Additional Resources. Google Search Central blog Get the latest information from our Google Search Central blog. You can find information about updates to Google Search, new Search Console features, and much more. Google Search Central Help Forum Post questions about your site's issues and find tips to create high quality sites from the product forum for website owners. There are many experienced contributors in the forum, including Product Experts and occasionally Googlers. Google Search Central Twitter Follow us for news and resources to help you make a great site. Google Search Central YouTube Channel Watch hundreds of helpful videos created for the website owner community and get your questions answered by Googlers. How Search Works See what happens behind the scenes as you search for something in Google Search. Send feedback Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates. Last updated 2021-12-23 UTC.</td></tr> <tr><td>Topics</td> <td> <ul style="column-count:3;list-style: none;border: 1px solid #f4511e;margin-bottom:0px;font-weight:700;background: #f4511e;color: #fff;"> <li style="border-right:1px solid">Topic</li><li style="border-right:1px solid">Tf</li><li>Position</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page</li> <li style="border-right:1px solid">175</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">site</li> <li style="border-right:1px solid">166</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search</li> <li style="border-right:1px solid">119</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">content</li> <li style="border-right:1px solid">115</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">google</li> <li style="border-right:1px solid">92</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">user</li> <li style="border-right:1px solid">81</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">text</li> <li style="border-right:1px solid">65</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">link</li> <li style="border-right:1px solid">63</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">result</li> <li style="border-right:1px solid">47</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">url</li> <li style="border-right:1px solid">47</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search engine</li> <li style="border-right:1px solid">40</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">engine</li> <li style="border-right:1px solid">40</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">mobile</li> <li style="border-right:1px solid">39</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">tag</li> <li style="border-right:1px solid">38</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">image</li> <li style="border-right:1px solid">36</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">website</li> <li style="border-right:1px solid">35</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">avoid</li> <li style="border-right:1px solid">35</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">google search</li> <li style="border-right:1px solid">29</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search result</li> <li style="border-right:1px solid">29</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">title</li> <li style="border-right:1px solid">27</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">element</li> <li style="border-right:1px solid">25</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">description</li> <li style="border-right:1px solid">25</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">topic</li> <li style="border-right:1px solid">24</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">example</li> <li style="border-right:1px solid">23</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">meta</li> <li style="border-right:1px solid">22</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">file</li> <li style="border-right:1px solid">21</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page site</li> <li style="border-right:1px solid">20</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">create</li> <li style="border-right:1px solid">20</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">find</li> <li style="border-right:1px solid">19</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">information</li> <li style="border-right:1px solid">19</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">markup</li> <li style="border-right:1px solid">18</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">youre</li> <li style="border-right:1px solid">17</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">visitor</li> <li style="border-right:1px solid">16</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">anchor</li> <li style="border-right:1px solid">16</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search console</li> <li style="border-right:1px solid">15</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">meta description</li> <li style="border-right:1px solid">15</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">anchor text</li> <li style="border-right:1px solid">15</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">meta description tag</li> <li style="border-right:1px solid">14</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">title element</li> <li style="border-right:1px solid">14</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">description tag</li> <li style="border-right:1px solid">14</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">site google</li> <li style="border-right:1px solid">13</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">google search result</li> <li style="border-right:1px solid">9</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">website owner</li> <li style="border-right:1px solid">9</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">robotstxt file</li> <li style="border-right:1px solid">9</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">heading tag</li> <li style="border-right:1px solid">9</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">structured data</li> <li style="border-right:1px solid">9</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">content site</li> <li style="border-right:1px solid">8</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">alt text</li> <li style="border-right:1px solid">8</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">google search central</li> <li style="border-right:1px solid">7</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search central</li> <li style="border-right:1px solid">7</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">tag page</li> <li style="border-right:1px solid">7</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page page</li> <li style="border-right:1px solid">7</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">text title element</li> <li style="border-right:1px solid">6</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">meta tag</li> <li style="border-right:1px solid">6</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">text title</li> <li style="border-right:1px solid">6</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">content page</li> <li style="border-right:1px solid">6</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">root page</li> <li style="border-right:1px solid">6</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">navigational page</li> <li style="border-right:1px solid">6</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">text link</li> <li style="border-right:1px solid">6</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">404 page</li> <li style="border-right:1px solid">6</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">link site</li> <li style="border-right:1px solid">6</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">mobile friendly</li> <li style="border-right:1px solid">6</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">google search console</li> <li style="border-right:1px solid">5</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">content search</li> <li style="border-right:1px solid">5</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">user search</li> <li style="border-right:1px solid">5</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">site site</li> <li style="border-right:1px solid">5</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">content user</li> <li style="border-right:1px solid">5</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">google find</li> <li style="border-right:1px solid">5</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">google page</li> <li style="border-right:1px solid">5</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">site page</li> <li style="border-right:1px solid">5</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page user</li> <li style="border-right:1px solid">5</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">baseball card</li> <li style="border-right:1px solid">5</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page content</li> <li style="border-right:1px solid">5</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">mobile page</li> <li style="border-right:1px solid">5</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">avoid writing</li> <li style="border-right:1px solid">5</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">rich result</li> <li style="border-right:1px solid">5</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">image link</li> <li style="border-right:1px solid">5</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">mobile device</li> <li style="border-right:1px solid">5</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">user search engine</li> <li style="border-right:1px solid">4</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search result page</li> <li style="border-right:1px solid">4</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">site google search</li> <li style="border-right:1px solid">4</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">descriptive text</li> <li style="border-right:1px solid">4</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">title description</li> <li style="border-right:1px solid">4</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">content google</li> <li style="border-right:1px solid">4</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">user experience</li> <li style="border-right:1px solid">4</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">web page</li> <li style="border-right:1px solid">4</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">site search</li> <li style="border-right:1px solid">4</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">quality content</li> <li style="border-right:1px solid">4</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">find content</li> <li style="border-right:1px solid">4</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">result page</li> <li style="border-right:1px solid">4</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">title link</li> <li style="border-right:1px solid">4</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">content avoid</li> <li style="border-right:1px solid">4</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">relation content</li> <li style="border-right:1px solid">4</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">user google</li> <li style="border-right:1px solid">4</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">content example</li> <li style="border-right:1px solid">4</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">separate url</li> <li style="border-right:1px solid">4</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">www</li> <li style="border-right:1px solid">4</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">internal link</li> <li style="border-right:1px solid">4</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">site content</li> <li style="border-right:1px solid">4</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">blog post</li> <li style="border-right:1px solid">4</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">text image</li> <li style="border-right:1px solid">4</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">alt attribute</li> <li style="border-right:1px solid">4</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">filename alt</li> <li style="border-right:1px solid">4</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">mobile site</li> <li style="border-right:1px solid">4</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page resource</li> <li style="border-right:1px solid">4</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">content search engine</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search engine understand</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">snippet search result</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">relation content page</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">description tag page</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page meta description</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">description meta tag</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page heading tag</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">imagine youre writing</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">structured data markup</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page youre linking</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">text anchor text</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">filename alt text</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">element title</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">help google</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">element meta</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page meta</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">good practice</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">description meta</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page heading</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">imagine youre</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">youre writing</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">data markup</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">understand page</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">data highlighter</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">markup helper</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">piece content</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">topic area</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">link dont</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">link content</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">directory structure</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">site reputation</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">text user</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">image video</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">link text</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page youre</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">youre linking</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">google understand</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page linked</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">text anchor</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">reputation site</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">comment spam</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">google mobile</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">mobile ready</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">dynamic serving</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">information google</li> <li style="border-right:1px solid">3</li> <li>10</li> </ul> </td></tr> <tr style="background:#f4511e;color:#fff;"><td style="background:#f4511e;color:#fff;"><b>Result </b></td><td style="background:#f4511e;color:#fff;"><b>11</b></td></tr> <tr><td>Title</td><td>What is SEO: A Complete Guide to Search Engine Optimization</td></tr> <tr><td>Url</td><td>https://www.simplilearn.com/tutorials/seo-tutorial/what-is-seo</td></tr> <tr><td>Description</td><td>This article helps you to understand what is SEO, types of SEO, and how does SEO works. So, read on to understand the basics of SEO and increase your rank and website</td></tr> <tr><td>Date</td><td></td></tr> <tr><td>Organic Position</td><td>11</td></tr> <tr><td>H1</td><td>What is SEO: A Complete Guide to Search Engine Optimization</td></tr> <tr><td>H2</td><td>Table of Contents<br>What is SEO?<br>What is Black Hat SEO?<br>What is White Hat SEO?<br>Types of SEO<br>On-page SEO<br>Off-page SEO<br>Do's and Don'ts of SEO<br>SEO vs SEM<br>How Does Google Rank Websites?<br>Conclusion<br>Find our Advanced Search Engine Optimization (SEO) Program Online Classroom training classes in top cities:<br>About the Author<br>Recommended Programs<br>Recommended Resources<br></td></tr> <tr><td>H3</td><td>Tutorial Playlist<br>Keyword Research<br>Title Tag<br>Meta Description<br>URL Structure<br>Header Tags<br>Internal Link<br>Keyword Usage<br>Sitemaps<br>Link Building<br>Crawling<br>Indexing<br>Ranking<br></td></tr> <tr><td>H2WithAnchors</td><td>Table of Contents<br>What is SEO?<br>What is Black Hat SEO?<br>What is White Hat SEO?<br>Types of SEO<br>On-page SEO<br>Off-page SEO<br>Do's and Don'ts of SEO<br>SEO vs SEM<br>How Does Google Rank Websites?<br>Conclusion<br>Find our Advanced Search Engine Optimization (SEO) Program Online Classroom training classes in top cities:<br>About the Author<br>Recommended Programs<br>Recommended Resources<br></td></tr> <tr><td>Body</td><td>What is SEO: A Complete Guide to Search Engine OptimizationLesson 1 of 8By Medono ZhasaLast updated on Sep 16, 202122192990PreviousNextTutorial Playlist SEO Tutorial For Beginners: A Step-By-Step Guide. Overview What is SEO: A Complete Guide to Search Engine Optimization. Lesson - 1 A Beginner's Guide on How to Do Keyword Research. Lesson - 2 Your Ultimate Guide to Do on-Page and off-Page SEO. Lesson - 3 How to Rank #1 on Google. Lesson - 4 Best SEO Tools to Improve Your Rankings in 2021. Lesson - 5 16 Ways on How To Drive Traffic To Your Website. Lesson - 6 Top 10 SEO Tips for 2021 You Need to Know. Lesson - 7 Top 50 SEO Interview Questions and Answers in 2021. Lesson - 8 Table of Contents. View More Over the last few decades, the way businesses market their products and advertise their services has evolved rapidly. All thanks to the advent of the internet and its billion-plus users, brands have moved on from traditional marketing, and the attraction towards digital marketing has never been crazier before - presenting new job roles and career potentials. From content marketing to PPC, and social media marketing to SEO, every aspect plays an equally important role. SEO, however, has a lot of aspects from on-page to off-page and backlinking to interlinking. Well, let's start with the basics first. You’ve most likely heard the term before but may not have asked the question: What is SEO? We’re going to try and answer it regardless. What is SEO? Search Engine Optimization or SEO is the practice of increasing organic traffic on the Search Engine Results Page (SERP). It is also known as organic search or listings. If you want to rank number one for all the keywords, you need to apply SEO to increase your rank. Suppose you started a blog for ice cream recipes, but your website doesn't rank high in the organic search results. There are several reasons why this can happen: Your competitors have better content You use weak keywords You use poor link building practices Your webpage load time is slow Your website doesn't have a good user experience Your website is de-indexed by mistake To rank high on the SERP, you need to understand how search engines work. In this article, you will learn about how Google ranks websites, the different types of SEO, and various SEO techniques you can use to improve your ranking. Search Engine Optimization (SEO) Training Course. To become an industry-ready SEO specialistEnroll now What is Black Hat SEO? Black hat SEO refers to the practices that violate the search engines' terms of service. It will likely increase a page's ranking in a search engine result page (SERP) for some time but can result in getting banned from search engines or affiliate sites since it's against the search engine's terms of service. Some of the black hat SEO techniques or practices include: Keyword Stuffing Link Manipulation Creating articles, pages, or site landing pages with duplicate content Word of caution: You might experience short-term success. The traffic to your site might increase rapidly, but Google penalties are getting more sophisticated each passing day and can have crushing aftereffects both on your traffic and ranking. What is White Hat SEO? White Hat SEO typically refers to SEO tactics that are in tandem and agreement with the terms and conditions of the search engines. And just like the name suggests, white hat SEO is the contrast of black hat SEO. A white hat SEO practice like: Creating original quality content and services Mobile-friendly website  Use of clear and keyword-rich meta tags It will improve your search rankings on a SERP, and also maintain the integrity of your website. Types of SEO. If you want to rank for a particular keyword on Google, you need to apply SEO. There are two strategies for this: On-page SEO Off-page SEO On-page SEO. On-page SEO is the process of optimizing website elements. When you do this, there are certain factors that you need to take into account. All these elements are something that you can control as an end-user. The aspects of on-page SEO are: Keyword Research. Before you do anything with your website, the first thing you need to do is understand what keywords you want to rank for. To do this, you need to do keyword research. In this process, you choose the primary and secondary keywords around which you build meta tags and content. The primary components for keyword research are: Search volume Competition Relevancy You can also use keyword research tools like Google Keyword Planner and Ahrefs to search for keywords. Once you choose the keywords, you can go ahead and start optimizing your pages for those keywords. Title Tag. The title tag is a header title element displaying the summary of your website's content on the search engine results page. It also influences click-through rates and is the most important factor of on-page SEO. Search engines display the first 50–60 characters of the title tag. Meta Description. A meta description is a brief description that summarizes the content of a webpage. They are also displayed on the search engine page results. In comparison to the title tag, a meta description gives users more understanding of what your webpage is about. Meta description also influences click-through rates. URL Structure. URL stands for Uniform Resource Locator. The best practice is to use SEO-friendly URLs, as they help to understand what the webpage is about. The poor URL structure is a big issue in SEO, which may result in your website getting lower ranks. Header Tags. Header tags help to identify the headings and subheadings of your content. The hierarchy of header tags goes from H1 to H6. H1 is the main heading of a page, the H2 tag is a subheading of H1, and so on. These tags help search engines to read and understand the content better. Internal Link. Internal links are links that link web pages together on your website. They allow users to navigate through the website. They are also useful to spread link equity (value passed from one website to another site). Keyword Usage. A search engine crawls a website using Natural Language Processing (NLP). NLP helps search engines look for content and keywords. For example: If your website is about digital marketing and you have used only the keyword “digital marketing” in it, then the chances of you ranking high for this keyword is low. It is important to add related keywords such as types of digital marketing, skills in digital marketing, etc. Sitemaps. A sitemap is a way of organizing a website to help both users and search engines understand the structure of a website. There are two types of sitemaps: HTML sitemaps: Designed for humans XML sitemaps: Designed for crawlers Now that you have a clear understanding of on-page SEO, let us discuss the off-page SEO section of the ‘What is SEO?’ article. Advanced SEO Certification Program for FREE. Master key concepts and skills & become an SEO proEnroll Now Off-page SEO. Off-page SEO is another process of improving your rank on the search engine results page. It also helps to strengthen the credibility of your website and build a sense of domain authority and trustworthiness. Other benefits of off-page SEO are an increase in traffic, page rank, and brand awareness. Link Building. Off-page SEO is mostly associated with link building. Link building is the process of acquiring hyperlinks from other websites to your site. This is also known as external link building. The key to link building is always content. From an on-page SEO perspective, having quality content allows you to optimize it for relevant keywords and rank. From an off-page SEO strategy, having high-quality content enables other sites to link back to your site. Here are some strategies for link building: High-quality content creation - Other sites will link back to yours if your content is original, well-structured, and reads well. Off-site engagement - Spend a lot of time on other websites similar to yours. You can search for other sites that have relevant content. You can share your content with them they can share their content with you. You can also achieve off-site engagement through social media and collaborating with bloggers. When learning ‘What is SEO’ there are also some do’s and don’ts as well which you should be aware of. The next section covers it. Master many facets of SEO including keyword research, technical SEO, link building, analytics, with the Search Engine Optimization training course. Do's and Don'ts of SEO. Here are some important points to keep in mind for SEO. DO's DON'Ts Opt for white hat techniques (basically all of the points mentioned above). Do not opt for black hat techniques. For example, choosing a keyword arbitrarily and stuffing that keyword into the content. Try to get backlinks from relevant sites that have high-quality content. Avoid backlinks from irrelevant sites. Use keywords in your title tags, and have a unique title tag for multiple web pages. Do not duplicate the same title tags on multiple web pages. Write engaging content for a better user experience. Do not plagiarize content. Do keyword research. Understand the volume and competition for all the keywords. Avoid keyword stuffing. Google will be able to pick up on this. Build internal links to your website naturally. Avoid building sitewide backlinks. It takes time to rank your content so be patient and wait for a while. Don't stress out and start using black hat techniques. Make your website responsive and user-friendly across multiple devices. Don't ignore mobile devices while making your website for the desktop. Most users today start their search process on their mobiles SEO vs SEM. Before we continue this ‘What is SEO?’ article, it’s worth addressing something many people get confused — the difference between SEO vs SEM. Both are critical components of any successful digital marketing campaign, and SEO is actually a subset of SEM. The main difference, which we go into much more detail here, is that SEM employs paid search engine advertising to target specific demographics. How Does Google Rank Websites? Websites are ranked primarily based upon the competition between your web pages and other web pages for a particular keyword. The web pages which follow the best practices outrank every other web page in the competition and rank on top for those keywords. Search engines like Google follow three basic steps to rank a website. They are: Crawling. Search engines have spiders or bots which scans a website copies the entire website's content, and stores it in the search engine's index. Indexing. Indexing is the method of adding web pages into Google search results. If your website is not in a search engine's index, no one will be able to find your website. Ranking. When you type something in Google, the most relevant websites (from the index) will appear in the search results. These results are based on multiple factors like user location, language, experience, etc. There are a lot of factors that go into ranking - relevancy being a critical aspect. For example, if you type Simplilearn, the web pages for Simplilearn shows up organically because they are relevant to that keyword. However, you also need to make sure that the page load time is fast for the end-user. Google also takes into account other factors like how long someone stays on a website and the bounce rate (leaving the site after viewing only one page). Language and location also play a vital role in ranking. For example, if you search in India, the results are going to be different than the results in the United States. This is because Google has different bots crawling different pages at different times and that Google's index is being updated continuously. However, it's not syncing in real-time. To elaborate, if you search “cafes” while in San Francisco you're going to see different results. Now if you search for “cafes” while in Mumbai you're going to see different results. To sum it up, the most important factors for Google ranking are relevancy, user experience, language, and location. Conclusion. To make sure that your website stands out in the sea of millions of others move past the what is SEO stage and get moving on your SEO strategy. Simplilearn's Advanced Search Engine Optimization (SEO) course will help you turn into an industry-ready SEO professional from day one. You will be able to master the many facets of SEO, including the process of organically driving traffic to your websites with keyword management and research, on-page and off-page optimization, link building, URL building, SEO analytics, and more and you'll acquire extensive project experience to prepare you for managing inbound marketing initiatives. Find our Advanced Search Engine Optimization (SEO) Program Online Classroom training classes in top cities:. NameDatePlace Advanced Search Engine Optimization (SEO) Program 15 Jan -23 Jan 2022, Weekend batchYour CityView Details Advanced Search Engine Optimization (SEO) Program 12 Feb -20 Feb 2022, Weekend batchDallasView DetailsAbout the Author. Medono ZhasaMedo specializes in writing for the digital space to garner social media attention and increase search visibility. A writer by day and reader by night, Medo has a second life writing Lord of the Rings fan theories and making cat videos for people of the Internet to relish on.View MoreRecommended Programs. Advanced Search Engine Optimization (SEO) Program 2554 LearnersLifetime Access*Digital Marketing Specialist 5127 LearnersLifetime Access**Lifetime access to high-quality, self-paced e-learning content.Explore CategoryRecommended Resources. Top 50 SEO Interview Questions and Answers in 2021Video TutorialSEO for VideoEbookHow to Optimize Online Videos for SEOArticleProgram Preview: Post Graduate Program in Data AnalyticsWebinarBest SEO Tools to Improve Your Rankings in 2021Video TutorialGoogle Search Engine Marketing Ready ReckonerEbookprevNext DisclaimerPMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.</td></tr> <tr><td>Topics</td> <td> <ul style="column-count:3;list-style: none;border: 1px solid #f4511e;margin-bottom:0px;font-weight:700;background: #f4511e;color: #fff;"> <li style="border-right:1px solid">Topic</li><li style="border-right:1px solid">Tf</li><li>Position</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">seo</li> <li style="border-right:1px solid">71</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page</li> <li style="border-right:1px solid">62</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search</li> <li style="border-right:1px solid">44</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">website</li> <li style="border-right:1px solid">35</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">keyword</li> <li style="border-right:1px solid">33</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search engine</li> <li style="border-right:1px solid">31</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">engine</li> <li style="border-right:1px solid">31</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">content</li> <li style="border-right:1px solid">26</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page seo</li> <li style="border-right:1px solid">23</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">rank</li> <li style="border-right:1px solid">20</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">link</li> <li style="border-right:1px solid">18</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">lesson</li> <li style="border-right:1px solid">16</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">google</li> <li style="border-right:1px solid">15</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">site</li> <li style="border-right:1px solid">15</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">result</li> <li style="border-right:1px solid">15</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">tag</li> <li style="border-right:1px solid">14</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">user</li> <li style="border-right:1px solid">13</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">marketing</li> <li style="border-right:1px solid">12</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">ranking</li> <li style="border-right:1px solid">11</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">building</li> <li style="border-right:1px solid">11</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">hat</li> <li style="border-right:1px solid">11</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">optimization</li> <li style="border-right:1px solid">10</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search engine optimization</li> <li style="border-right:1px solid">9</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">engine optimization</li> <li style="border-right:1px solid">9</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">link building</li> <li style="border-right:1px solid">9</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">web page</li> <li style="border-right:1px solid">9</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">research</li> <li style="border-right:1px solid">9</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">web</li> <li style="border-right:1px solid">9</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">hat seo</li> <li style="border-right:1px solid">8</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">title</li> <li style="border-right:1px solid">8</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">engine optimization seo</li> <li style="border-right:1px solid">7</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">keyword research</li> <li style="border-right:1px solid">7</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">optimization seo</li> <li style="border-right:1px solid">7</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">title tag</li> <li style="border-right:1px solid">7</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">factor</li> <li style="border-right:1px solid">7</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">digital</li> <li style="border-right:1px solid">7</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">practice</li> <li style="border-right:1px solid">7</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">high</li> <li style="border-right:1px solid">7</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">time</li> <li style="border-right:1px solid">7</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">program</li> <li style="border-right:1px solid">7</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">2021 lesson</li> <li style="border-right:1px solid">6</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">digital marketing</li> <li style="border-right:1px solid">6</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">black hat</li> <li style="border-right:1px solid">6</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">advanced</li> <li style="border-right:1px solid">6</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">advanced search engine</li> <li style="border-right:1px solid">5</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">high quality</li> <li style="border-right:1px solid">5</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">white hat</li> <li style="border-right:1px solid">5</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">quality content</li> <li style="border-right:1px solid">5</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">advanced search</li> <li style="border-right:1px solid">5</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search engine result</li> <li style="border-right:1px solid">4</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">engine result page</li> <li style="border-right:1px solid">4</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">black hat seo</li> <li style="border-right:1px solid">4</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">white hat seo</li> <li style="border-right:1px solid">4</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">off page seo</li> <li style="border-right:1px solid">4</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">optimization seo program</li> <li style="border-right:1px solid">4</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">what seo</li> <li style="border-right:1px solid">4</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">engine result</li> <li style="border-right:1px solid">4</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">result page</li> <li style="border-right:1px solid">4</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">off page</li> <li style="border-right:1px solid">4</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">meta description</li> <li style="border-right:1px solid">4</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">seo program</li> <li style="border-right:1px solid">4</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page page</li> <li style="border-right:1px solid">3</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">on page seo</li> <li style="border-right:1px solid">3</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">high quality content</li> <li style="border-right:1px solid">3</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">improve ranking</li> <li style="border-right:1px solid">3</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">social media</li> <li style="border-right:1px solid">3</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search result</li> <li style="border-right:1px solid">3</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">user experience</li> <li style="border-right:1px solid">3</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">rank website</li> <li style="border-right:1px solid">3</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">website type</li> <li style="border-right:1px solid">3</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">seo strategy</li> <li style="border-right:1px solid">3</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">on page</li> <li style="border-right:1px solid">3</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">header tag</li> <li style="border-right:1px solid">3</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">internal link</li> <li style="border-right:1px solid">3</li> <li>11</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">hat technique</li> <li style="border-right:1px solid">3</li> <li>11</li> </ul> </td></tr> <tr style="background:#f4511e;color:#fff;"><td style="background:#f4511e;color:#fff;"><b>Result </b></td><td style="background:#f4511e;color:#fff;"><b>12</b></td></tr> <tr><td>Title</td><td>A Simple Step by Step Guide to SEO - Neil Patel</td></tr> <tr><td>Url</td><td>https://neilpatel.com/blog/simple-guide-to-seo/?lang_geo=us&</td></tr> <tr><td>Description</td><td>SEO Basics: The Ultimate Beginner's Guide to SEO ; Step #1: Enter Your Domain and Click Search ; Step #2: Click Site Audit in the Left Sidebar ; Step #3: Review ...</td></tr> <tr><td>Date</td><td></td></tr> <tr><td>Organic Position</td><td>12</td></tr> <tr><td>H1</td><td></td></tr> <tr><td>H2</td><td></td></tr> <tr><td>H3</td><td></td></tr> <tr><td>H2WithAnchors</td><td></td></tr> <tr><td>Body</td><td></td></tr> <tr><td>Topics</td> <td> <ul style="column-count:3;list-style: none;border: 1px solid #f4511e;margin-bottom:0px;font-weight:700;background: #f4511e;color: #fff;"> <li style="border-right:1px solid">Topic</li><li style="border-right:1px solid">Tf</li><li>Position</li> </ul> </td></tr> <tr style="background:#f4511e;color:#fff;"><td style="background:#f4511e;color:#fff;"><b>Result </b></td><td style="background:#f4511e;color:#fff;"><b>13</b></td></tr> <tr><td>Title</td><td>What is SEO? Your Complete Step-By-Step Guide - Neil Patel</td></tr> <tr><td>Url</td><td>https://neilpatel.com/what-is-seo/?lang_geo=us&</td></tr> <tr><td>Description</td><td>On-page SEO is about building content to improve your rankings. This comes down to incorporating keywords into your pages and content, writing high-quality ...</td></tr> <tr><td>Date</td><td></td></tr> <tr><td>Organic Position</td><td>13</td></tr> <tr><td>H1</td><td></td></tr> <tr><td>H2</td><td></td></tr> <tr><td>H3</td><td></td></tr> <tr><td>H2WithAnchors</td><td></td></tr> <tr><td>Body</td><td></td></tr> <tr><td>Topics</td> <td> <ul style="column-count:3;list-style: none;border: 1px solid #f4511e;margin-bottom:0px;font-weight:700;background: #f4511e;color: #fff;"> <li style="border-right:1px solid">Topic</li><li style="border-right:1px solid">Tf</li><li>Position</li> </ul> </td></tr> <tr style="background:#f4511e;color:#fff;"><td style="background:#f4511e;color:#fff;"><b>Result </b></td><td style="background:#f4511e;color:#fff;"><b>14</b></td></tr> <tr><td>Title</td><td>A complete guide to SEO content [including 12 SEO writing tips] | GatherContent</td></tr> <tr><td>Url</td><td>https://gathercontent.com/blog/a-complete-guide-to-seo-content-including-12-seo-writing-tips</td></tr> <tr><td>Description</td><td>Learn how to create SEO content and rank better using this easy framework plus 12 SEO content writing tips</td></tr> <tr><td>Date</td><td></td></tr> <tr><td>Organic Position</td><td>14</td></tr> <tr><td>H1</td><td>A complete guide to SEO content [including 12 SEO writing tips]</td></tr> <tr><td>H2</td><td>Table of contents<br>What is SEO content?<br>SEO Content Types<br>6 Steps to an SEO Content Strategy<br>12 Tips for SEO Content in 2022<br>What is SEO content?<br>SEO Content Types<br>6 Steps to an SEO Content Strategy<br>12 Tips for SEO Content in 2022<br>On-page SEO checklist<br>Related posts you might like<br></td></tr> <tr><td>H3</td><td>Content Delivery<br>1. Revisit your audience<br>2. Identify your goals<br>3. Research keywords and validate ideas<br>4. Create an editorial calendar and content briefs<br>5. Create a link building plan<br>6. Publish and track results<br>1. Write for your readers (meaning: no keyword stuffing)<br>2. Create content based on the questions readers have<br>3. Add keywords strategically in your SEO content<br>4. Structure content for readability<br>5. Write direct, to the point subheadings<br>6. Write keyword-enriched meta descriptions<br>7. Add alt text to all images<br>8. Create compelling page titles<br>9. Break text by adding helpful visuals<br>10. Write short URLs<br>11. Add transcripts to all video content<br>12. Add internal links to your content<br>1. Revisit your audience<br>2. Identify your goals<br>3. Research keywords and validate ideas<br>4. Create an editorial calendar and content briefs<br>5. Create a link building plan<br>6. Publish and track results<br>1. Write for your readers (meaning: no keyword stuffing)<br>2. Create content based on the questions readers have<br>3. Add keywords strategically in your SEO content<br>4. Structure content for readability<br>5. Write direct, to the point subheadings<br>6. Write keyword-enriched meta descriptions<br>7. Add alt text to all images<br>8. Create compelling page titles<br>9. Break text by adding helpful visuals<br>10. Write short URLs<br>11. Add transcripts to all video content<br>12. Add internal links to your content<br>Use this checklist as a guide for tips and tricks you can apply to any piece of content to get some quick SEO wins<br>About the author<br></td></tr> <tr><td>H2WithAnchors</td><td>Table of contents<br>What is SEO content?<br>SEO Content Types<br>6 Steps to an SEO Content Strategy<br>12 Tips for SEO Content in 2022<br>What is SEO content?<br>SEO Content Types<br>6 Steps to an SEO Content Strategy<br>12 Tips for SEO Content in 2022<br>On-page SEO checklist<br>Related posts you might like<br></td></tr> <tr><td>Body</td><td>A complete guide to SEO content [including 12 SEO writing tips]Masooma Memon. Freelance writerArticle. December 8, 2021A complete guide to SEO content [including 12 SEO writing tips]7 minute read. Masooma Memon. Freelance writerArticle. December 8, 2021A complete guide to SEO content [including 12 SEO writing tips]7 minute read. Interviewed by:Masooma Memon. Article. December 8, 2021A complete guide to SEO content [including 12 SEO writing tips]Masooma Memon. Freelance writerTable of contents. 1.2.3.4.5.6.7.8.Content Delivery. How to deliver high quality website content, on time and in budget.Liam King. Founder of Lagom StrategyDownload nowDownload nowCreating SEO content is rarely a walk through the park ... which is probably why 90.63% of pages get no organic traffic.If this is you, do you know why your SEO content isn’t performing as well as it should? A leading reason may be that you don’t have a well-defined SEO content strategy in place.Sure, you’ve probably been studying ranking factors that can help you improve your SEO game, but you’re probably not taking the action needed to rank in the search engines.In this guide on SEO strategy, let’s walk through a solid 6-step framework to creating a high-performing SEO content strategy. We’ve also included our best SEO copywriting tips for you as you create new content.Let’s start.What is SEO content?SEO content is any content created with the intent of ranking well in the search engine results pages (SERPs).Put another way, it’s content that is optimized for SEO.Good content that ranks isn’t content that is optimized for SEO only. Instead, it’s content that keeps the reader's experience in mind and ensures it answers any questions about the target keyword or phrase.But why worry about optimizing for your target audience? Isn't it easier to just optimize for a keyword? Well, these two should be synonymous. Google is dedicated to satisfying its users. So when your content does that, it ends up ranking well. A win-win.For instance, when a searcher finds their answer on your page, they are likely to spend more time on your site, which increases your click-through rate and reduces your bounce rate – two leading ranking factors.💡 Learn more: Why SEO is about people, not the search engineSEO Content Types. The following are SEO-friendly content types:Lists. For example: “101 newsletter ideas to try today”Guides. This is in-depth content on a topic that’s spread over multiple way pages. Moz’s guide to SEO is a good example of this.Articles. This could be interviews, news, features – commonly published by news publications.Videos. These could be bite-size clips or long-form videos explaining a topic comprehensively. (Tip: YouTube is the second-largest search engine and has its own SEO structure for optimizing video content.)Blog posts. Blog posts answer questions your target audience has, which can also target specific keywords or queries.Infographics. These visualize data and help capture organic traffic of searchers looking for quick answers to their query.Product pages. These offer product descriptions while also serving as landing pages for PPC campaigns.How-to pieces. Such a piece of content is applauded for being actionable in answering a search query step-by-step.Images and slideshows. These could be anything from supplementary and explanatory graphics to a PowerPoint presentation.6 Steps to an SEO Content Strategy. To make sure you’re doing SEO right, follow these steps.1. Revisit your audience. For creating any successful strategy, you must first know who it’s for.Start with identifying your target audience to understand their pain points and the problems they’re searching for. This will guide your keyword research and content creation.2. Identify your goals. Write down your goals for creating SEO content. Do you want to drive organic traffic or do you want more conversions?Upperrank founder David Farkas shares some goals you can set:“X% increase in organic traffic and conversionsObtain the desired rankings for the keywordsIncrease user engagement by increasing the average time spent on the site”3. Research keywords and validate ideas. Your audience research can be a goldmine of keywords, phrases, and questions your audience is searching for. Start there.Jake Peterson, SEO Specialist at Atiba, advises starting with a seed keyword and researching keyword variations and questions around the keyword.From there, "Create a large spreadsheet along with the keywords’ estimated search volume, keyword difficulty level, and estimated cost-per-click (CPC). Also, put the top URL in the spreadsheet to see what kind of competition the keyword has. Sometimes, keywords run into big brands or high-authority sites which tells me to not go after that specific keyword or variant."Jake PetersonContent and SEO at AtibaTwitter•LinkedInIf you’re only starting out, you can also benefit from targeting long-tail keywords to rank better in Google search results.Once you have a list of target keywords ready, you’ll want to brainstorm ideas for content topics on them."Find topic ideas in Ahrefs’ question generator, Google keyword planner tool, by scouring Google’s ‘people also ask’ feature, and by reading through forums on Reddit, Quora, etc.,"Adam GingeryChief Operating & Paid Advertising Officer, Majux MarketingTwitter•LinkedInFor each keyword, also decide the content type – will it be a guide, a how-to piece, or a short-form article?Make sure you also have an understanding of each keyword’s search intent and the secondary, relevant keywords that accompany it.4. Create an editorial calendar and content briefs. With your list of target keywords and topics ready, take the time to organize them in a publishing schedule.With each topic, add a due date and an assignee – someone who’ll take over the content writing. This could be an in-house writer or a freelancer.Need to Know: By assigning dates to your content projects in GatherContent, you can easily get an overview of what’s due in a calendar format.GatherContent helps you create editorial calendars easily and effectively.To ensure writers create high-quality content, make sure you hand them content briefs. These should pack in information on the topic’s target keyword, secondary keywords, and guidelines for search engine optimization.Need to Know: Create template briefs in GatherContent. Then, add embedded instructions for writing each section of the content piece. This way, writers are more likely to stick with the guidelines.GatherContent helps you create briefs with embedded instructions that assist writers in creating SEO-optimized content. 5. Create a link building plan. Link building boosts your site’s domain authority and helps improve ranking. In fact, creating a comprehensive post on a target keyword and waiting for it to rank naturally is never enough – particularly if you have a new site.The solution? Actively building backlinks for each piece of content.To this end, find out site linking to the keyword-based pieces. Then, reach out to them explaining you offer a better resource that’s worth linking back to.6. Publish and track results. Once you hit publish, take the time to review the results.For example, monitor Google Analytics to understand the traffic your posts are driving, how long visitors are staying on the page, and what they’re clicking on.To ensure you’re tracking progress the right way, pre-select the metrics to monitor based on your goals. Every quarter or so, review progress against these metrics.Finally, an important piece in the SEO content strategy puzzle: keep refreshing old, evergreen content.The Google algorithm loves fresh content and prioritizes it when ranking results. Be sure to add this step to your content marketing workflow.💡 Learn more: Wrapping search and SEO into your content strategy process12 Tips for SEO Content in 2022. Here are our 12 best writing tips.Dive deeper and do more: On-page SEO checklist.1. Write for your readers (meaning: no keyword stuffing). The aim is to keep readers on the page. A human voice can help do that. Remember: keyword stuffing reads like a robot, so add keywords naturally. 2. Create content based on the questions readers have. The key to good SEO content writing is ensuring you answer all the questions readers have on a given topic. Find these by looking at what searchers are asking about in the People Also Ask section. Then, answer them thoroughly in your content.3. Add keywords strategically in your SEO content. Use keywords in your headings, introduction, last paragraph, and throughout the content where suitable.4. Structure content for readability. Divide content with subheadings, write short paragraphs, and break text into bullet points where possible. This helps to keep readers on the page by making it easy for them to read.5. Write direct, to the point subheadings. Direct subheadings provide visitors the context they need to understand your page has the answers to the questions they have. This aids readability and helps you snag a place in Google’s featured snippets. 6. Write keyword-enriched meta descriptions. Aim to write inviting meta descriptions that compel readers to click to read your content from the search results. To this end, use action verbs such as “learn,” “dig in,” “read” to encourage searchers to read.💡 Tip: This is where copywriting comes into play. Read our tips here.7. Add alt text to all images. Alt text makes content accessible and easy for Google to understand and rank. Make sure all your images include a short descriptive text of what’s in the image.8. Create compelling page titles. Add your target keyword to the page title tag. It’s also important that your headline entices people to read – answering what’s in it for them can help with this.9. Break text by adding helpful visuals. This helps with readability and ranking. Explanatory visuals such as a concepts map, for example, can further readers’ understanding of a topic, keeping them on the page. A large part of writing content for SEO involves creating helpful visuals to break text, support learning, and add value.Plus, other sites may feature your images and link back to your content, earning you more backlinks that then contribute to your ranking.10. Write short URLs. Add your main keyword as your URL instead of the entire headline. Also, never add numbers as those can complicate future content updates.11. Add transcripts to all video content. Transcripts tell Google what’s said and explained in your video content. Add them to the videos as you upload them so they can rank for relevant search queries.12. Add internal links to your content. This helps keep people on your site while giving Google an idea of the interlinked topics you cover.With that, we’ve reached the end. Here’s hoping you rank better with all that you’ve learned today. Good to Know: Start planning and managing your SEO content easily with GatherContent. Try it for free today.‍Creating SEO content is rarely a walk through the park ... which is probably why 90.63% of pages get no organic traffic.If this is you, do you know why your SEO content isn’t performing as well as it should? A leading reason may be that you don’t have a well-defined SEO content strategy in place.Sure, you’ve probably been studying ranking factors that can help you improve your SEO game, but you’re probably not taking the action needed to rank in the search engines.In this guide on SEO strategy, let’s walk through a solid 6-step framework to creating a high-performing SEO content strategy. We’ve also included our best SEO copywriting tips for you as you create new content.Let’s start.What is SEO content?SEO content is any content created with the intent of ranking well in the search engine results pages (SERPs).Put another way, it’s content that is optimized for SEO.Good content that ranks isn’t content that is optimized for SEO only. Instead, it’s content that keeps the reader's experience in mind and ensures it answers any questions about the target keyword or phrase.But why worry about optimizing for your target audience? Isn't it easier to just optimize for a keyword? Well, these two should be synonymous. Google is dedicated to satisfying its users. So when your content does that, it ends up ranking well. A win-win.For instance, when a searcher finds their answer on your page, they are likely to spend more time on your site, which increases your click-through rate and reduces your bounce rate – two leading ranking factors.💡 Learn more: Why SEO is about people, not the search engineSEO Content Types. The following are SEO-friendly content types:Lists. For example: “101 newsletter ideas to try today”Guides. This is in-depth content on a topic that’s spread over multiple way pages. Moz’s guide to SEO is a good example of this.Articles. This could be interviews, news, features – commonly published by news publications.Videos. These could be bite-size clips or long-form videos explaining a topic comprehensively. (Tip: YouTube is the second-largest search engine and has its own SEO structure for optimizing video content.)Blog posts. Blog posts answer questions your target audience has, which can also target specific keywords or queries.Infographics. These visualize data and help capture organic traffic of searchers looking for quick answers to their query.Product pages. These offer product descriptions while also serving as landing pages for PPC campaigns.How-to pieces. Such a piece of content is applauded for being actionable in answering a search query step-by-step.Images and slideshows. These could be anything from supplementary and explanatory graphics to a PowerPoint presentation.6 Steps to an SEO Content Strategy. To make sure you’re doing SEO right, follow these steps.1. Revisit your audience. For creating any successful strategy, you must first know who it’s for.Start with identifying your target audience to understand their pain points and the problems they’re searching for. This will guide your keyword research and content creation.2. Identify your goals. Write down your goals for creating SEO content. Do you want to drive organic traffic or do you want more conversions?Upperrank founder David Farkas shares some goals you can set:“X% increase in organic traffic and conversionsObtain the desired rankings for the keywordsIncrease user engagement by increasing the average time spent on the site”3. Research keywords and validate ideas. Your audience research can be a goldmine of keywords, phrases, and questions your audience is searching for. Start there.Jake Peterson, SEO Specialist at Atiba, advises starting with a seed keyword and researching keyword variations and questions around the keyword.From there, "Create a large spreadsheet along with the keywords’ estimated search volume, keyword difficulty level, and estimated cost-per-click (CPC). Also, put the top URL in the spreadsheet to see what kind of competition the keyword has. Sometimes, keywords run into big brands or high-authority sites which tells me to not go after that specific keyword or variant."Jake PetersonContent and SEO at AtibaTwitter•LinkedInIf you’re only starting out, you can also benefit from targeting long-tail keywords to rank better in Google search results.Once you have a list of target keywords ready, you’ll want to brainstorm ideas for content topics on them."Find topic ideas in Ahrefs’ question generator, Google keyword planner tool, by scouring Google’s ‘people also ask’ feature, and by reading through forums on Reddit, Quora, etc.,"Adam GingeryChief Operating & Paid Advertising Officer, Majux MarketingTwitter•LinkedInFor each keyword, also decide the content type – will it be a guide, a how-to piece, or a short-form article?Make sure you also have an understanding of each keyword’s search intent and the secondary, relevant keywords that accompany it.4. Create an editorial calendar and content briefs. With your list of target keywords and topics ready, take the time to organize them in a publishing schedule.With each topic, add a due date and an assignee – someone who’ll take over the content writing. This could be an in-house writer or a freelancer.Need to Know: By assigning dates to your content projects in GatherContent, you can easily get an overview of what’s due in a calendar format.GatherContent helps you create editorial calendars easily and effectively.To ensure writers create high-quality content, make sure you hand them content briefs. These should pack in information on the topic’s target keyword, secondary keywords, and guidelines for search engine optimization.Need to Know: Create template briefs in GatherContent. Then, add embedded instructions for writing each section of the content piece. This way, writers are more likely to stick with the guidelines.GatherContent helps you create briefs with embedded instructions that assist writers in creating SEO-optimized content. 5. Create a link building plan. Link building boosts your site’s domain authority and helps improve ranking. In fact, creating a comprehensive post on a target keyword and waiting for it to rank naturally is never enough – particularly if you have a new site.The solution? Actively building backlinks for each piece of content.To this end, find out site linking to the keyword-based pieces. Then, reach out to them explaining you offer a better resource that’s worth linking back to.6. Publish and track results. Once you hit publish, take the time to review the results.For example, monitor Google Analytics to understand the traffic your posts are driving, how long visitors are staying on the page, and what they’re clicking on.To ensure you’re tracking progress the right way, pre-select the metrics to monitor based on your goals. Every quarter or so, review progress against these metrics.Finally, an important piece in the SEO content strategy puzzle: keep refreshing old, evergreen content.The Google algorithm loves fresh content and prioritizes it when ranking results. Be sure to add this step to your content marketing workflow.💡 Learn more: Wrapping search and SEO into your content strategy process12 Tips for SEO Content in 2022. Here are our 12 best writing tips.Dive deeper and do more: On-page SEO checklist.1. Write for your readers (meaning: no keyword stuffing). The aim is to keep readers on the page. A human voice can help do that. Remember: keyword stuffing reads like a robot, so add keywords naturally. 2. Create content based on the questions readers have. The key to good SEO content writing is ensuring you answer all the questions readers have on a given topic. Find these by looking at what searchers are asking about in the People Also Ask section. Then, answer them thoroughly in your content.3. Add keywords strategically in your SEO content. Use keywords in your headings, introduction, last paragraph, and throughout the content where suitable.4. Structure content for readability. Divide content with subheadings, write short paragraphs, and break text into bullet points where possible. This helps to keep readers on the page by making it easy for them to read.5. Write direct, to the point subheadings. Direct subheadings provide visitors the context they need to understand your page has the answers to the questions they have. This aids readability and helps you snag a place in Google’s featured snippets. 6. Write keyword-enriched meta descriptions. Aim to write inviting meta descriptions that compel readers to click to read your content from the search results. To this end, use action verbs such as “learn,” “dig in,” “read” to encourage searchers to read.💡 Tip: This is where copywriting comes into play. Read our tips here.7. Add alt text to all images. Alt text makes content accessible and easy for Google to understand and rank. Make sure all your images include a short descriptive text of what’s in the image.8. Create compelling page titles. Add your target keyword to the page title tag. It’s also important that your headline entices people to read – answering what’s in it for them can help with this.9. Break text by adding helpful visuals. This helps with readability and ranking. Explanatory visuals such as a concepts map, for example, can further readers’ understanding of a topic, keeping them on the page. A large part of writing content for SEO involves creating helpful visuals to break text, support learning, and add value.Plus, other sites may feature your images and link back to your content, earning you more backlinks that then contribute to your ranking.10. Write short URLs. Add your main keyword as your URL instead of the entire headline. Also, never add numbers as those can complicate future content updates.11. Add transcripts to all video content. Transcripts tell Google what’s said and explained in your video content. Add them to the videos as you upload them so they can rank for relevant search queries.12. Add internal links to your content. This helps keep people on your site while giving Google an idea of the interlinked topics you cover.With that, we’ve reached the end. Here’s hoping you rank better with all that you’ve learned today. Good to Know: Start planning and managing your SEO content easily with GatherContent. Try it for free today.‍Tagged as:. No items found.Register nowWatch nowChecklist. On-page SEO checklist. Use this checklist as a guide for tips and tricks you can apply to any piece of content to get some quick SEO wins.Download nowReady to get started?Start your 30-day free trial nowStart free trialBook a demoNo items found. Share on Facebook Share on Twitter Share on LinkedIn Share with email About the author. Masooma MemonMasooma Memon is a pizza-loving freelance writer for SaaS. When she’s not writing actionable blog posts or checking off tasks from her to-do list, she has her head buried in a fantasy novel or business book. Connect with her on Twitter.Related posts you might like. No items found.Need to talk to someone? Email us or Message usPlatform FEATURES. Content HubContent Project ManagementContent PlanningContent TemplatesContent Style GuidesContent ManagementContent WorkflowContent CalendarContent Creation & CollaborationBeta FeaturesWhat's NewPRODUCT. 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Company No.: SC400199</td></tr> <tr><td>Topics</td> <td> <ul style="column-count:3;list-style: none;border: 1px solid #f4511e;margin-bottom:0px;font-weight:700;background: #f4511e;color: #fff;"> <li style="border-right:1px solid">Topic</li><li style="border-right:1px solid">Tf</li><li>Position</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">content</li> <li style="border-right:1px solid">105</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">keyword</li> <li style="border-right:1px solid">66</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">seo</li> <li style="border-right:1px solid">64</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">seo content</li> <li style="border-right:1px solid">30</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page</li> <li style="border-right:1px solid">29</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search</li> <li style="border-right:1px solid">26</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">add</li> <li style="border-right:1px solid">26</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">create</li> <li style="border-right:1px solid">24</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">google</li> <li style="border-right:1px solid">24</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">guide</li> <li style="border-right:1px solid">23</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">target</li> <li style="border-right:1px solid">22</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">topic</li> <li style="border-right:1px solid">22</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">piece</li> <li style="border-right:1px solid">21</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">writing</li> <li style="border-right:1px solid">19</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">site</li> <li style="border-right:1px solid">18</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">person</li> <li style="border-right:1px solid">17</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">read</li> <li style="border-right:1px solid">16</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">write</li> <li style="border-right:1px solid">16</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">ranking</li> <li style="border-right:1px solid">16</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">reader</li> <li style="border-right:1px solid">16</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">question</li> <li style="border-right:1px solid">16</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">strategy</li> <li style="border-right:1px solid">15</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">help</li> <li style="border-right:1px solid">15</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">target keyword</li> <li style="border-right:1px solid">14</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">rank</li> <li style="border-right:1px solid">14</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">answer</li> <li style="border-right:1px solid">14</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">creating</li> <li style="border-right:1px solid">13</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">audience</li> <li style="border-right:1px solid">12</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">text</li> <li style="border-right:1px solid">12</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">content strategy</li> <li style="border-right:1px solid">11</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">tip</li> <li style="border-right:1px solid">11</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">seo content strategy</li> <li style="border-right:1px solid">10</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">guide seo</li> <li style="border-right:1px solid">10</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">video</li> <li style="border-right:1px solid">10</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">post</li> <li style="border-right:1px solid">10</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">answer question</li> <li style="border-right:1px solid">8</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">2021a complete</li> <li style="border-right:1px solid">6</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">content writing</li> <li style="border-right:1px solid">6</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search engine</li> <li style="border-right:1px solid">6</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">target audience</li> <li style="border-right:1px solid">6</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">organic traffic</li> <li style="border-right:1px solid">6</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">break text</li> <li style="border-right:1px solid">6</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">creating seo</li> <li style="border-right:1px solid">5</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">complete guide seo</li> <li style="border-right:1px solid">4</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">guide seo content</li> <li style="border-right:1px solid">4</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">seo content including</li> <li style="border-right:1px solid">4</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">content including 12</li> <li style="border-right:1px solid">4</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">including 12 seo</li> <li style="border-right:1px solid">4</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">12 seo writing</li> <li style="border-right:1px solid">4</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">answer question target</li> <li style="border-right:1px solid">4</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">list target keyword</li> <li style="border-right:1px solid">4</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">create editorial calendar</li> <li style="border-right:1px solid">4</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">featured snippet</li> <li style="border-right:1px solid">4</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">complete guide</li> <li style="border-right:1px solid">4</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">content including</li> <li style="border-right:1px solid">4</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">including 12</li> <li style="border-right:1px solid">4</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">12 seo</li> <li style="border-right:1px solid">4</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">seo writing</li> <li style="border-right:1px solid">4</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">ranking factor</li> <li style="border-right:1px solid">4</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">step</li> <li style="border-right:1px solid">4</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">content optimized</li> <li style="border-right:1px solid">4</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">question target</li> <li style="border-right:1px solid">4</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">click</li> <li style="border-right:1px solid">4</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">content type</li> <li style="border-right:1px solid">4</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">content topic</li> <li style="border-right:1px solid">4</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">specific keyword</li> <li style="border-right:1px solid">4</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">list target</li> <li style="border-right:1px solid">4</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">create editorial</li> <li style="border-right:1px solid">4</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">editorial calendar</li> <li style="border-right:1px solid">4</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">content brief</li> <li style="border-right:1px solid">4</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">help create</li> <li style="border-right:1px solid">4</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">embedded instruction</li> <li style="border-right:1px solid">4</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">link building</li> <li style="border-right:1px solid">4</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">keyword stuffing</li> <li style="border-right:1px solid">4</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">reader page</li> <li style="border-right:1px solid">4</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">add keyword</li> <li style="border-right:1px solid">4</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">question reader</li> <li style="border-right:1px solid">4</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">write short</li> <li style="border-right:1px solid">4</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">meta description</li> <li style="border-right:1px solid">4</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">read tip</li> <li style="border-right:1px solid">4</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">alt text</li> <li style="border-right:1px solid">4</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page title</li> <li style="border-right:1px solid">4</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">helpful visual</li> <li style="border-right:1px solid">4</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">video content</li> <li style="border-right:1px solid">4</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">december 2021a</li> <li style="border-right:1px solid">3</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">2021a complete guide</li> <li style="border-right:1px solid">3</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">creating seo content</li> <li style="border-right:1px solid">3</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">on page seo</li> <li style="border-right:1px solid">3</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">memon freelance</li> <li style="border-right:1px solid">3</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">december</li> <li style="border-right:1px solid">3</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">2021a</li> <li style="border-right:1px solid">3</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">high quality</li> <li style="border-right:1px solid">3</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">blog post</li> <li style="border-right:1px solid">3</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">piece content</li> <li style="border-right:1px solid">3</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">on page</li> <li style="border-right:1px solid">3</li> <li>14</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page seo</li> <li style="border-right:1px solid">3</li> <li>14</li> </ul> </td></tr> <tr style="background:#f4511e;color:#fff;"><td style="background:#f4511e;color:#fff;"><b>Result </b></td><td style="background:#f4511e;color:#fff;"><b>15</b></td></tr> <tr><td>Title</td><td>The Complete Guide to SEO On-Page Content Optimization</td></tr> <tr><td>Url</td><td>https://searchengineland.com/the-complete-guide-to-seo-on-page-content-optimization-335936</td></tr> <tr><td>Description</td><td>Optimizing content as you create it, monitoring that content’s performance, and re-optimizing as time passes, are the three major steps in implementing a successful onsite SEO strategy</td></tr> <tr><td>Date</td><td></td></tr> <tr><td>Organic Position</td><td>15</td></tr> <tr><td>H1</td><td>The Complete Guide to SEO On-Page Content Optimization</td></tr> <tr><td>H2</td><td>Optimizing content as you create it, monitoring that content’s performance, and re-optimizing as time passes, are the three major steps in implementing a successful onsite SEO strategy<br>Google Ads to allow ads for sport betting in New York<br>Google AdSense related search experiments re-enabled<br>Apple Maps: What a maps web snapshot can do for your online content<br>Google Ads error tells advertisers exact match keywords are saving as broad match<br>Search incrementality: How paid and organic work together for better performance<br></td></tr> <tr><td>H3</td><td>New on Search Engine Land<br>About The Author<br></td></tr> <tr><td>H2WithAnchors</td><td>Optimizing content as you create it, monitoring that content’s performance, and re-optimizing as time passes, are the three major steps in implementing a successful onsite SEO strategy<br>Google Ads to allow ads for sport betting in New York<br>Google AdSense related search experiments re-enabled<br>Apple Maps: What a maps web snapshot can do for your online content<br>Google Ads error tells advertisers exact match keywords are saving as broad match<br>Search incrementality: How paid and organic work together for better performance<br></td></tr> <tr><td>Body</td><td>The Complete Guide to SEO On-Page Content Optimization Optimizing content as you create it, monitoring that content’s performance, and re-optimizing as time passes, are the three major steps in implementing a successful onsite SEO strategy. Digital Marketing Depot on June 15, 2020 at 3:00 pm Digital marketers know that optimization is crucial in a site’s ability to rank for high-value keywords, but many still fail to fully optimize their on-page content. In this guide from Linkgraph, you’ll find everything you need to know about SEO on-page optimization, including: Everything you need to know about keyword researchWriting optimized landing page copy, and optimizing your site’s HTML tagsUsing Google tools and platforms to monitor your optimization effortsHow to keep driving traffic and conversions after you optimize Visit Digital Marketing Depot to download “The Complete Guide to SEO On-Page Content Optimization.“ New on Search Engine Land. Google Ads to allow ads for sport betting in New York. Google AdSense related search experiments re-enabled. Apple Maps: What a maps web snapshot can do for your online content. Google Ads error tells advertisers exact match keywords are saving as broad match. Search incrementality: How paid and organic work together for better performance. About The Author. Digital Marketing Depot Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com. SEOSponsored White Papers & Webinars Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok</td></tr> <tr><td>Topics</td> <td> <ul style="column-count:3;list-style: none;border: 1px solid #f4511e;margin-bottom:0px;font-weight:700;background: #f4511e;color: #fff;"> <li style="border-right:1px solid">Topic</li><li style="border-right:1px solid">Tf</li><li>Position</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">marketing</li> <li style="border-right:1px solid">11</li> <li>15</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">digital</li> <li style="border-right:1px solid">8</li> <li>15</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">digital marketing</li> <li style="border-right:1px solid">7</li> <li>15</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page</li> <li style="border-right:1px solid">7</li> <li>15</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">content</li> <li style="border-right:1px solid">7</li> <li>15</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">seo</li> <li style="border-right:1px solid">6</li> <li>15</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">digital marketing depot</li> <li style="border-right:1px solid">5</li> <li>15</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">marketing depot</li> <li style="border-right:1px solid">5</li> <li>15</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">optimization</li> <li style="border-right:1px solid">5</li> <li>15</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">depot</li> <li style="border-right:1px solid">5</li> <li>15</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search</li> <li style="border-right:1px solid">5</li> <li>15</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page content</li> <li style="border-right:1px solid">4</li> <li>15</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">optimizing</li> <li style="border-right:1px solid">4</li> <li>15</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">keyword</li> <li style="border-right:1px solid">4</li> <li>15</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">google</li> <li style="border-right:1px solid">4</li> <li>15</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">guide</li> <li style="border-right:1px solid">3</li> <li>15</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">land</li> <li style="border-right:1px solid">3</li> <li>15</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">ad</li> <li style="border-right:1px solid">3</li> <li>15</li> </ul> </td></tr> <tr style="background:#f4511e;color:#fff;"><td style="background:#f4511e;color:#fff;"><b>Result </b></td><td style="background:#f4511e;color:#fff;"><b>16</b></td></tr> <tr><td>Title</td><td>A Complete Guide To SEO: What You Need To Know in 2021</td></tr> <tr><td>Url</td><td>https://digitalrazin.com/complete-guide-to-seo/</td></tr> <tr><td>Description</td><td>Learn what is SEO a.k.a Search engine optimization, this article is a complete guide to SEO which plays a significant role in google search, and when you understand how it works, your content might rank on the first page of google</td></tr> <tr><td>Date</td><td></td></tr> <tr><td>Organic Position</td><td>16</td></tr> <tr><td>H1</td><td>A Complete Guide To SEO: What You Need To Know</td></tr> <tr><td>H2</td><td>What is SEO?<br>How do search engines work?<br>Benefits for SEO for your business<br>How To Do Search Engine Optimization?<br>Keyword Research<br>Content<br>On-Page SEO:<br>Off-Page SEO:<br>Technical SEO<br>Frequently Asked Questions<br>Final Thoughts<br></td></tr> <tr><td>H3</td><td>What is Crawling, Index in SEO?<br>1. The Headline<br>2. The Introduction<br>3. The What<br>4. The Why<br>5. The How<br>6. The conclusion<br>What is the difference between On-page SEO & Off-Page SEO?<br>Title Tag<br>Meta Description<br>Sub-Headings<br>URL<br>Images and Alt Tag<br>Trust<br>Link Juice<br>User Signal<br>Site Structure<br>Google Search Console<br>Robots.txt<br>Duplicate Content<br>Page Speed<br>How to Reduce the Loading Speed?<br>What are the Best SEO tools that experts use?<br>latest Articles<br>Why is Rank math better than Yoast SEO?<br>What Are Backlinks? And How to Build Them in 2021<br>A Complete Guide To SEO: What You Need To Know<br></td></tr> <tr><td>H2WithAnchors</td><td>What is SEO?<br>How do search engines work?<br>Benefits for SEO for your business<br>How To Do Search Engine Optimization?<br>Keyword Research<br>Content<br>On-Page SEO:<br>Off-Page SEO:<br>Technical SEO<br>Frequently Asked Questions<br>Final Thoughts<br></td></tr> <tr><td>Body</td><td>A Complete Guide To SEO: What You Need To Know By Mohamed Razin 18 Comments Share on facebook Facebook Share on twitter Twitter Share on linkedin LinkedIn Share on email Email Share on facebook Share on twitter Share on linkedin Share on email Table of Contents Add a header to begin generating the table of contents Table of Contents Add a header to begin generating the table of contents Are you aware that the number of organic visitors to a website or blog post increases by more than 90% when a website ranks in the top 10 of Google’s search engine?  Are you jealous?  Yes, Obviously right? I can feel the pain, but have you ever thought about the steps or measurements you should be taking to make your blog post rank on google search. You must have done few things, but it wouldn’t have given you the proper results.  Many small businesses burned on google somewhere on page 4 or 10 even though they have a great product or service due to insufficient knowledge, and they don’t recognize the power of how a search engine works.  And even some of the “digital Marketer” newbies say themself as an SEO expert, but they couldn’t know how to handle an SEO plugin like Rank Math, Yoast, or AIOSEO.  So, if you are someone wondering what the duck is SEO and want to learn why it is a factor to rank google, then this blog post is for you. Please read the article until the end to get a complete guide to SEO, and I hope this article better understands what search engine optimization is. Before that, I have a short quiz for you. Do you know how many people worldwide publish blog articles every month? Any guess?  No? Let me tell you. According to the stats, WordPress-hosted users alone produce more than 70 million new posts each month, reaching 2 million posts every day.  And Do you think all the blog posts will have SEO-friendly content, mostly in my opinion “No,” but what if you write great content optimized for the search engine?  So just think about it how a proper SEO can change your Ranking on the google search.  What is SEO? . In simple terms, SEO, a.k.a Search engine optimization, is an integral part of digital marketing that helps you to optimize your website for a specific keyword.  It allows you to drive organic or un-paid traffic to your website from the search engine results like Google, Bing, etc.  SEO plays a significant role in google search, and when you understand how it works, your content might rank on the first page of google.  But on what basis does google rank anyone’s blog on the top 10 ( First page of the search engine). That’s where the whole definition comes in,  “Google only ranks a specific website that contains relevance, authority, and trustworthy content that can solve the individual user’s query on the search engine.”  So that is why it is essential to optimize your content for the user and not for google. The search engine is just an intermediate of you and the end-user; you need to write content that solves the doubt of the user.  Nowadays, people are trying to focus on optimizing their websites rather than solving the problem of specific users.  This is why most bloggers washouts from the game; it can be renamed SEO UXO, which stands for user experience optimization, because that enhances the whole process differently.   Since Google made a revolutionary change in the search engine space and dominating, I will be explaining how you can or make your content optimize for the Google search. How do search engines work? The search engine wants the best content for their user, so when google tries to rank the search engine, it looks for relevance, Authority, and trustworthy content to provide the user.  When you try to publish content on the internet, three elements play a significant role in crawling, indexing, and Ranking. When they work on all these things below, it helps search engines to find the best content to make the user experience very well.  What is Crawling, Index in SEO? . Crawling is discovering new or refreshed content on the web, and what google does is that they send out a team of few robots called crawlers or spiders to find out what is in your content.  So once crawlers understand what the content is, they go to the store to organize it to indexing the web page according to the meta tag ( Index or NO-Index ).  Did you Know: By default, every page or post in WordPress is automated to Index, and it up to you if you don’t want a specific page to Index. You will have option NO-Index. After indexed your web page, here is where Google comes into the play to find out which content to rank on the search engine.  Google itself made it clear they have more than 200 ranking factors to rank a specific blog post on the first or second page and so on. But I think the factors among them are in these categories: Relevance Authority Trustworthy  If you ensure your content lies in all these three pillars, you have a chance and content strategy to increase your place in the search engine results pages. Relevance:. The Search engine will check how relevant your content to solve the search query of the individual user and even if you have the relevance ( i mean, great content that has the solution to the problem ). It is different to rank with this one thing, and that’s where Authority comes. Authority: . This is really an essential ingredient for you to rank on google. When people recognize you or your content, they would like to share your content on social media without hesitating who you are or what you are.  When you have the Authority in your market, you will get a good amount of traction from people, so better work for it.  Trustworthy or User Signal:  . To earn credibility from google, you must make sure you have got the above two categories right. Because when a user likes your content, they intend to spend more time.  Right? That’s what Google wants the most from you; they want users to spend more time with the relevant content.  Overall, it takes time to improve, and the most important thing is that you have to be consistent until you achieve the below state to get the search engine to recognize not your blog post but the whole website. The search algorithm is structured to surface the relevant and authoritative of all pages to provide the user the best experience. Here the famous period table of SEO factors that was developed by Searchengineland, where you will get to know about the most important factors among the 200 different factors that Google does to rank a web page.  So, now let’s discuss how you can make your SEO right but before that, look at the benefits first.  Benefits for SEO for your business. When you improve all the SEO factors, creating great content, making your on-page, off-page, and technical SEO right. You will see some traction from the search results, but it takes time to build such a brand in a search engine.  Traffic is more likely to convert.Increases sales and leads.SEO brings quality traffic. Can decrease your cost per acquisition.You don’t spend money on paid advertising.It builds Trust and credibility. Long-term strategy.It makes your customers more informed.It influences purchasing decisions.It increases your brand awareness and equity.It can increase customer attribution.SEO receives more than 80%clicks than PPC. Now then you have read the benefits, let’s discuss how you can SEO right.  How To Do Search Engine Optimization?   So the main picture arrives here, and the question is. How should you optimize your website, and how can you do SEO properly?  Simply follow the instruction below 🙂  You will understand every aspect of search engine optimization.  Now, there are 5 essential factors that you should make sure to optimize so that your content and website get a good amount of traction from the search engine. It might be a little bit technical, but I will explain it to you in a simple manner.  Before diving into some factors such as on-page, off-page, and technical SEO, let’s talk about how you should start from keyword research followed by Content marketing.  FYI: People tended to focus on the last three, but they don’t see keyword research and content as SEO factors, but in my opinion, they are as essential to make a blog post to rank on google. Keyword Research. Keywords are some phrases or words that people would be searching on google, and you should identify terms that are popular that make their decision process.   Lol, let me give you an example, Researching for a keyword is like finding your customer’s life partner; you need to be specific and think from the customer’s perspective. You should find out what & how they feel and what kind of person they would be willing to marry.  Likewise, your keyword research focuses on what customers feel and how they search for a product or service in the search engine.  Some of the keywords that people are more intend to start the search for,  What, how, and why. Your topic should be more likely to start with a question.  Imagine from the customer’s perspective that if you want to buy a product or service, what would you be thinking on your mind.  When you get that point right, your product or service will sell itself. As “Peter Drucker” insists on my point very well,  “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” So, that’s what you should be figuring out, what your customers want, and your product or service will sell itself. When you grasp what people want, then 50% of your keyword research is completed,  but even you got the right keyword, it is essential to acquire low Keyword Difficulty with high volume.  Keyword Difficulty . Check out the Ahrefs keyword difficulty tool to measure how low competition your keyword is.  The lower, the better chance you rank on search engines.  Competitor research started from here; you should be aware of how difficult or easy to rank your content.  In my opinion, if there is a keyword that has a high competition for a particular keyword, then we need to look for an alternative for it.  It doesn’t mean that you shouldn’t be writing for high competition keywords, but your priority must on low difficulty one so that you get to rank on Google to acquire the Authority.   The next most important thing to focus on is the long tail of your keyword.  But first? What is a Long-Tail Keyword? Long-Tail Keyword is something that people search for an intent that is likely to convert as a potential prospect for your product or service.  You see, when you write an article that has low competition with long-tail keywords, the conversion rate is so high, and it is one of the easy ways to get good traction from the search engine.  You need to find out the long-tail keyword that is likely to match the user queries.  People are more likely to convert when the keyword is a long tail; the search intended is more important for the long tail. The intend of your content must be clear, So then you are more likely to rank better. Take this for an example when a customer search for the word “shoe.”  They are intention must be to see what type of shoes in the market, and these search results are broad.  There is a high competition for the word “shoe,” even if you write a fantastic article, it would be a waste paper for the search engine.  But think about it, if the same person is likely to search with a long-tail keyword such as “Men’s blue Nike shoes for under $50”.  You see, the search intent is more likely to convert into a paying customer, so that’s why you should be writing an article that contains a long-tail keyword. Tools like ahrefs that are free to use and SEMrush come with a 14 days trial to generate keywords and do some research on them.  Pro tips for doing keyword research as a beginner:. First, find your niche.Choose a TopicUse keyword research tools to discover the competition. Select a few low competition keywords. ( use Keyword difficulty tool to find )Search for LSI keywords, a.k.a Google suggests.Have a mindmap. Start writing your content. Content . In this decade, no company can survive without content; I mean because the content is king, but what if there is no queen on the land.  Any guess? Who is the queen?  SEO – Queen Land – Website In my opinion, it’s SEO that takes care of the king better than anyone on the land, which brings us to chess.  In most of the cases in chess, they say that without a queen in the middle of the game. It isn’t easy to make the king survive. Likewise, Your content has to be SEO friendly so that you get to rank on the first of google. No matter what happens, quality content with proper SEO optimized can rank better when searching for results.   Writing great content can be challenging; I know many people will feel lazy to write content because it takes a lot of time and energy to work. But just think about it; no amount of money ever buys that satisfaction like when you get from solving a user query. Solving a problem with SEO-friendly content could reach more people and attract them to get the Authority.  But when you write content, you must remember this framework that my mentor Sanjay Shenoy taught me.  The framework contains six elements that are very useful when it comes to writing articles,  The headline The Introduction The What The WhyThe How The Conclusion  If you are a content writer already, you might be familiar with the framework, but you can try this framework to write better content for your blog post if you are a newbie. 1. The Headline . It would be one of the vital things you should taking care of because, on average, people use to read that title 5 times before reading the entire body content.  Now, you understand the importance of a headline, right?  People are curious to know what is inside the content in one sentence, and that’s your article’s title.  If they like the headline, they will open try to open the article to read. If not, it is like a waste of paper. 2. The Introduction . Start your article with fascinating facts, stats, or anything that makes your prospect engage and get a connection to have an overlook on the blog article.  It must be very relevant to your topic that will provoke them to read the whole article. Your introduction should contain 200 words that will give your readers a big picture of why and how this article will change them. 3. The What. In this part, you will be writing extensive briefs of the problem that the user is facing. To connect with the user, you have to write an article that makes them feel about the difficulty they’re facing. Make them understand that you have a solution for it so that your content would get some traction from the reader.  4. The Why. As I mentioned above, you have to convince them that you have a solution, but it doesn’t mean they accept your content.  However, what if you make critical points about how the results will be when the reader visits your article.  Make a keynote that contains the title such as Why, benefits, advantage, and so on. It is up to you on how to get traction from the reader.  5. The How. With the total force, you can start writing the solution you have for your readers since they have convinced from your below introduction, what and why.  Be practice and explain it in an uncomplicated manner with pictures that elaborate the whole scenario, exciting and straightforward.  These are where you build Trust from your readers because you start attracting them with your great content. You can quickly build a reputation among your readers.  6. The conclusion. Sum up your article with a summary that aims to get them into your funnel or convert them into paying customers.  Have a call to action by redirecting them to your website or another blog post related to the article.  The conclusion should contain at least 100 words and be more specific on your final thoughts; you can also list the key points you have explained in your article.   So, the more you get into this framework, the better you get the results, and you also use the exact blueprint for other formats such as,  Social media ContentEbooksVideosInfographics Blog post Case study  Almost all the formats will have to adapt the above framework to make the content look excellent and readable for your audiences.  So now the actual game starts, let’s talk about On-Page SEO. But first, you might have this question. What is the difference between On-page SEO & Off-Page SEO? . In Simple words, On-page SEO is those elements that are happing within your website or back-end dashboard. You can work on and change anything related to SEO, and you have complete control.  In addition, Off-Page SEO is those factors that come from externally such as link juice, Trust, and user signal, which you can’t do or buy anything.  But once you start building your On-Page SEO right, the other one will automatically start building as you grow further with your content. On-Page SEO:. The On-page SEO is something that you have complete control of, like your WordPress back-end, and it is upto your control and how you optimize your website.  When you do On-Page SEO, you must remember these factors mainly, which is relevance. The more you write your blog post relevant, the better it gets the Authority.  Once you finish writing your content, you must focus on the essential elements to rank your article on search engines, and those are, Title TagMeta Description Sub Headings ( h2, h3, h4, h5, and h6 )URLImages & Alt tag If you try to focus on these things, you will have a better chance of getting relevant content for On-Page SEO.  Pro Tips: You can use an SEO plugin in WordPress to make your work simple; I always recommend Rank math for your On-Page SEO, even if you use other plugins such as Yoast and AIOSEO.  I don’t think they would perform better than the Rank math SEO plugin; learn why Rank math is better than Yoast SEO plugin? So, let’s break down each of them.  Title Tag. The title tag is something that tells the search engine what the page is about. The more relevant title for your content, the better it gets the signal to the search engine to recognize what the article is about. The title tag must be less than 60 characters (or 580 px as per SEO plugin); ensure the title tag exceeds. Meta Description. It is a short story of your article, where you summarize your exclusive content to make the reader understand quickly.  Meta Description plays a significant role in the search engine to make the user click on our site; it measured as CTR (Click-through rate ). But the drawback is that sometimes google itself will change the meta description according to the user’s search query.  However, the meta description is an essential factor in grasping the user from the search engine.  Sub-Headings . You must have to use sub-headings to make the content user-friendly, where your visit doesn’t feel difficult to read your article.  Crawling robots look for h1 to h6 tags to understand the content, so they try to learn what the article is about.  You should be specific on each title in h2, h3, h4, h5. H6 so that it easy to search engines to understand and crawl your content. You must include all the secondary keywords and LSI keywords in the header tags.  URL. It helps Google understand when you are building hyperlinks or interlinks to your content or other blog posts.  Building links are super important; I will be explaining why in the off-page SEO, but for now. I will be telling you why you should be really caring about the URL of a page.   Using your keyword in the URL makes your content more relevant. For example, I will share two types of URL in the image below and check out which one looks better, Any guess?  Definitely, it’s URL 2, right, because it contains minimal words and has a good structure for a visitor to read the URL.  When you see URL 1, it doesn’t look good and has more than one stop word such as “a, an, the, be, of, etc.” So make sure to avoid URL that contains unnecessary words that are bad to SEO. Images and Alt Tag  . So finally, When you try to optimize your content for a specific keyword, you will also have to include a few images because images play a vital role in the search engine.  If a person doesn’t get a piece of specific information from the content, they try to check for an alternative infographic or a video to find out the answer.   An image can connect quickly than any other material because it is indeed worth a thousand words.  So, why do you have to leave out the image part that plays a vital role in SEO. When you add a specific image relevant to your article, it helps search engines Index the blog post with a good amount of engagement.  You must not forget that the most important thing is adding an alt tag, ensuring the search engine understands what the image is about.  So, now that you have optimized your On-page SEO to increase your relevance and Authority of a specific blog post or website. Let’s move on to Off-page, which is to build Trust, links, and user signals.  Off-Page SEO:. So, what is Off-Page SEO?  “In simple terms, Off-Page SEO is an element that is measured and contributes outside the website, which helps you to improve the ranking position on the search engine.” These factors don’t directly impact your website. Still, overtimes, you will get quality backlinks that make search engines position your content according to the Authority you have from other websites. Here are few components which integrate with each other, and that’s why Off-Page SEO is a vital one, Trust Link juiceUser signal As you know, I have mentioned in more the Trust and Authority are what you build. The link juice ( a.k.a link building ) and user signal are what your competitor and users give.  Trust. Google wants only a trusted site that gives quality content; the search engine determines by crawling your website to see how many backlinks you have and how authoritative you are in your market or niche.  Trust builds over time, where you have to build a relationship with your competitor and the users to establish your brand and provide them great content.   Once you trust, your article will start getting backlinks from another blogger to boost your website to rank on the first page.   Link Juice. Link building is one of the popular ways to make your article rank on the first page; as I said before, once you start receiving the Trust of other bloggers by providing quality content.  You will start getting link juice which is like immunity power given from another publisher to your blog post.  By getting many backlinks, your PageRank would be increasing over time, but what is the PageRank? The term “PageRank,” named after (Larry Page) allows google to understand and calculate how trustworthy, Authority, and credible you have to your website. Since, if years back, google stopped showing the PageRank of an individual website, all the third-party like Moz started creating similar terms like Domain Authority ( DA ) and Page Authority (PA). As I am using Ahrefs for all my SEO audits, I have to explain that they came up with new terms called DR and UR ( Domain Rating & URL Rating ).  Report from Ahrefs for DigitalRazin.com To be transparent, as you see, my UR – 19 and DR – 26 are pretty low but as I write more articles and work on the SEO part, this number will increase over time. I am building my personal brand within it so that it is easy for me to get more and more backlinks. In the initial stage, You don’t have to worry too much about these numbers, all you have to do is focus and work on the SEO part and write valuable & rankable articles. but if you ask me what is a good score?  if you have anywhere 10 – 20 it is well and good for new websites, anything 30 – 60 is high and you have great authority to reach out to people for backlinks.  When you have a score of more than 70+, ideally you are the higher authoritative person in a particular market.  This whole thing is measured from various factors and one among them are backlinks from other websites.  However, there is something you should know before building your backlinks.  That is “NO-Follow and DO-Follow.”  So what’s that mean? Let me explain,  NO-Follow is something that people share a backlink to your website with “NO-Power.” DO-Follow is something that people would like to share a backlink to your website with “Power.” This indicates google to make a note of it in order to position a website.  And you might have a question that if a person uses No-Follow, does that mean it is useless?  Not exactly.  In simple terms, it counts as a backlink, but it doesn’t have the immunity power to boost your content.  How can you find a person who is giving you a DO-Follow link or NO-Follow? It’s easy-peasy. Just check out the video below to determine how you should be inspecting whether it is a DO-Follow or NO-Follow link.  User Signal . As you know, the end decision-maker is the user who rates whether the content is good or not.  Yes, they are the ones because when you write a fantastic article, people use to share the content, and most appropriately, they are likely to spend the most time with your blog post.  User signal indicates Google to rank your content as a useful one, so you will start getting more and more organic traffic from the search engine. But make sure, as I mentioned earlier, you are writing an article for the user query and not for google.  Boosting happens when people start engaging very well with your article widely, and this is also one of the key components for google to make your post rank on the first page of the search engine.  So that’s about Off-Page SEO, now let’s talk about the final part, which is Technical SEO. Technical SEO. Here comes the technical part, where you will be optimizing your website in real-time. Some components will make your website complicated. So that is what we will be optimizing in the technical part.  But first, what is technical SEO?  How does that impact a website?  Let me explain,  “Technical SEO ensures your website meets the technical requirement for the modern search engine by crawling and indexing and rendering your website structure. It also helps you to improve your credibility to rank on the search engine better when you meet all the criteria”. Now, let’s discuss how you can improve your website with Technical SEO. As I mentioned before, there few components which you have to audit from your website such as,  Site structure Google Search Console ( Crawling, indexing, and Ranking)Robots.txtDuplicate Content Page speed – mobile friendly Let’s break down each of them,  Site Structure. One of the most vital things in technical SEO is to have a good structure for your website because I have seen so many websites with a poor structure which leads the crawler to make the work difficult.  Many crawling and indexing issues arrive here when you have an imperfect structure on your website, but you make this thing right.  You can resolve most of your issues, and the crawler can quickly get through each page to index your website on google.  Flat or Organized structure. Your website should be organized and structured in a way that crawlers can easily access all the pages to index it. But to achieve that, or If you want a visitor to get through a specific web page without many clicks, you need to have a structure that is “flat.”  For example, check out the image below to have a better understanding,  This is how it should look-alike to make the work easy for the crawlers or spiders to get within your web pages. But most of the beginner and business owner who doesn’t have much idea about SEO will have a poorly structured web page like this below,  You can do the site audit from Ahrefs to understand how your web page structure look-alike. This is a free tool provided by them which is highly powerful to audit your website, so don’t forget to check out.  However, this doesn’t help you to understand visually, like which page is connecting to another.  For that, I recommend you to check out the visual site mapper website to get a clear picture of how your website is interlinked. So, now that you understood how you have to organize your web page by interlinking and having a flat structure.  Pro Tips: you need to submit your sitemaps so that google sends bots to crawl your web page to Index and rank on the google search.  Let’s see how Google search console, a.k.a Google Webmaster works. Google Search Console . Search console plays a vital role in crawling and indexing your web page to rank on google.  The ranking part is not done once you have published your content; there are two steps that bots will do to get a better understanding of what your article about and how do your content helps the user query.  As I mentioned at the beginning of the article, there are more than 2 million posts published on the internet and do you think Google will rank your article just like that. No right? So, Google will cover how the bots do crawling on each web page; if there is an error detected, you will get them via email. The four components that are vital to note when you get the coverage from Google,  Error – The page is not indexed because of an error or 404s.Warning – The page is indexed but has an issue that you should be awareValid – The page is indexed.Excluded – The page is not indexed with your intention ( when you give Noindex to a specific page ) Robots.txt. When a team of bots tries to crawl your web page, it mostly gets through all the linked web pages.  But you might feel there are a few pages that don’t want to be indexed, such as,   Category Tags Author Wp-admin ( WordPress dashboard )Comments  And so on, it depends on what industry you are from, and each of them will have different “Robots.txt.” With Robot.txt, it helps you to block few things that are mentioned above by pasting a few codes on your SEO plugin.  People who have a generic blog post on his/her website can use my Robots.txt  You just have to copy the txt from that link to paste it into your SEO plugin; as I am using Rankmath as my SEO plugin, this is how you can also change. Dashboard > General Setting > Edit Robots.txt > Paste the txt > Save changes.  And you’re done.  Duplicate Content . Writing unique content is not hard when you don’t procrastinate things, and even google wants that. Content that is not re-write can rank better on search engines.  As Google wants their visitors to have a better user experience, they only recommend unique content and duplicate one.  So if you ever wanted to check whether your website content is unique or not, try Copyscape to get the report of your whole website’s originality.  Page Speed.  . Having a good page speed can directly impact your technical SEO, and it is one of the best ways to indicate search engines to let your website Ranking in a better position.  However, it doesn’t mean that pages ranking on the first page of the search engine have the best loading speed; I have seen a few websites with a lousy loading speed and User Experience. But by improving and monitoring your page speed, you can gain lots of good organic traffic the Google search.  How to Reduce the Loading Speed? Have a WordPress theme that is light in terms of size and user experience, I use Astra, which is one of the best themes, and it has ( Free & Paid Version ) Use plugins that are useful for your website. Delete unnecessary plugins and themes to reduce the web page size. Use a caching plugin such as W3 Cache, WP Rocket ( I use this )  Hosting is another factor that needs to be taken seriously. Every hosting has its Pros and Cons but,  I would recommend Hostinger for beginners and  WPX if you want a better performance. Since I have used both the hosting, I think they have the best support team and other great features.  Use CDN, which plays a vital role, and you can use the free version of Cloudflare, which is more than enough to make your website load fast. Learn more about how to improve your website loading speed.  Frequently Asked Questions. What are the Best SEO tools that experts use? So tracking and measuring your SEO metrics can be hard when handling high traffic or large-scale business websites, but you can few of these tools make your work efficient and straightforward.  I have picked the 10 SEO tools which the experts use to enhance SEO in a better way,  1. Google Search Console – Free tool from Google to track all Off-Page activity.2. Ahrefs – Powerful all-in-one SEO tool.3. SEMrush – Marketing SEO toolset.4. GT Metrix – Measure the speed of your website.5. Pagespeed insight – Free to measure your web speed.6. Uber Suggest – keyword tracking tool.7. Moz – SEO software.8. KWFinder – helps you to find the long-tail keywords.9. Answer the Public – Get instant, raw search insight.10. Google Trends – check the trend of a specific word. Final Thoughts . So that’s finally, we are at the end of the article, and it’s your turn to start optimizing your website.   Hope, my ultimate guide for Search engine optimization, has helped you understand the what, why and how SEO is all about.  If you have made it till the end of this article, I am sure that you have got some basic but the most important thing is that you should execute what you learn from this article.  The vital role of SEO is all about how relevant your content helps the user query, getting your Authority over time, being trustworthy, and acquiring user signals from the visitors.  Remember, your content is for the user, not google, so be natural and write a piece of content that makes the user experience better, and don’t try to optimize your content for google.  If you have any questions to ask, please let me know in the comment below.  Read the related article on SEO: How To Improve Website Loading Speed In 2021 4 Most Effective Ways To Rank Your Website On Google Why Is Rank Math Better Than Yoast SEO?  Thank you 🙂 Subscribe for weekly updates Share this article Share on facebook Share on twitter Share on linkedin Published on May 24, 2021 18 Comments share it on Social Media Share on twitter Twitter Share on linkedin LinkedIn Share on facebook Facebook Share on telegram Telegram Share on whatsapp WhatsApp Share on facebook Share on twitter Share on linkedin Share on whatsapp Share on telegram Share on pinterest PrevPreviousHow To Leverage LinkedIn and generate quality leads? NextWhat Is Lead Generation in Digital marketing?Next About Author Mohamed Razin Razin is a Digital Marketer, Blogger, Consultant, Web Designer, and Investor who helps businesses & startups to boost their sales and reach more customers in the digital platform. Read his blog to learn Digital Marketing, Online Business & Entrepreneurship. About Author Mohamed Razin Razin is a Digital Marketer, Blogger, Consultant, and Web Designer who helps businesses & startups to boost their sales and reach in the digital platform. Read his blog to learn Digital Marketing, Online Business & Entrepreneurship. latest Articles . Why is Rank math better than Yoast SEO? . What is the one thing that comes to your mind about the WordPress SEO plugin? Yoast SEO right? Yes, I know Yoast is famous and it has more than 5 million active installed but from now on Rank math is going to dominate the SEO race on WordPress. Because rank Read More » What Are Backlinks? And How to Build Them in 2021 . Do you know how important it is to build backlinks for your website?  The number of high-quality backlinks an individual has is a significant ranking factor for most search engines, including Google.  Backlink building is a good strategy for search engine optimization and getting organic traffic to your website, and Read More » A Complete Guide To SEO: What You Need To Know . Are you aware that the number of organic visitors to a website or blog post increases by more than 90% when a website ranks in the top 10 of Google’s search engine?  Are you jealous?  Yes, Obviously right? I can feel the pain, but have you ever thought about the Read More » Subscribe to our newsletter Stay in the loop with the latest digital marketing updates. Straight to your inbox every month. Razin is a Digital Marketer, Blogger, Consultant, and Web Designer who helps businesses & startups to boost their sales and reach in the digital platform. 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No Thanks!</td></tr> <tr><td>Topics</td> <td> <ul style="column-count:3;list-style: none;border: 1px solid #f4511e;margin-bottom:0px;font-weight:700;background: #f4511e;color: #fff;"> <li style="border-right:1px solid">Topic</li><li style="border-right:1px solid">Tf</li><li>Position</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">seo</li> <li style="border-right:1px solid">89</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">content</li> <li style="border-right:1px solid">84</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page</li> <li style="border-right:1px solid">79</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search</li> <li style="border-right:1px solid">79</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">website</li> <li style="border-right:1px solid">62</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">google</li> <li style="border-right:1px solid">62</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search engine</li> <li style="border-right:1px solid">52</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">engine</li> <li style="border-right:1px solid">49</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">article</li> <li style="border-right:1px solid">43</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">rank</li> <li style="border-right:1px solid">42</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">user</li> <li style="border-right:1px solid">42</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">keyword</li> <li style="border-right:1px solid">40</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">share</li> <li style="border-right:1px solid">29</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">blog</li> <li style="border-right:1px solid">28</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">person</li> <li style="border-right:1px solid">27</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">post</li> <li style="border-right:1px solid">24</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page seo</li> <li style="border-right:1px solid">19</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">factor</li> <li style="border-right:1px solid">19</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">web</li> <li style="border-right:1px solid">19</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">blog post</li> <li style="border-right:1px solid">18</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">understand</li> <li style="border-right:1px solid">18</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">authority</li> <li style="border-right:1px solid">18</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">start</li> <li style="border-right:1px solid">17</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">write</li> <li style="border-right:1px solid">16</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">specific</li> <li style="border-right:1px solid">16</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">web page</li> <li style="border-right:1px solid">15</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">good</li> <li style="border-right:1px solid">15</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">work</li> <li style="border-right:1px solid">15</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">read</li> <li style="border-right:1px solid">15</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">thing</li> <li style="border-right:1px solid">15</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">digital</li> <li style="border-right:1px solid">15</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">backlink</li> <li style="border-right:1px solid">15</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">google search</li> <li style="border-right:1px solid">14</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">help</li> <li style="border-right:1px solid">13</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">technical</li> <li style="border-right:1px solid">13</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">on page seo</li> <li style="border-right:1px solid">10</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">seo plugin</li> <li style="border-right:1px solid">10</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">long tail</li> <li style="border-right:1px solid">10</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">on page</li> <li style="border-right:1px solid">10</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">rank math</li> <li style="border-right:1px solid">9</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">google rank</li> <li style="border-right:1px solid">9</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">user experience</li> <li style="border-right:1px solid">9</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">technical seo</li> <li style="border-right:1px solid">9</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">off page</li> <li style="border-right:1px solid">9</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">rank google</li> <li style="border-right:1px solid">8</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">keyword research</li> <li style="border-right:1px solid">8</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">long tail keyword</li> <li style="border-right:1px solid">7</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">off page seo</li> <li style="border-right:1px solid">7</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">engine optimization</li> <li style="border-right:1px solid">7</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">product service</li> <li style="border-right:1px solid">7</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">user signal</li> <li style="border-right:1px solid">7</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">tail keyword</li> <li style="border-right:1px solid">7</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search engine optimization</li> <li style="border-right:1px solid">6</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">competition keyword</li> <li style="border-right:1px solid">6</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">ahref</li> <li style="border-right:1px solid">6</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">user query</li> <li style="border-right:1px solid">6</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">great content</li> <li style="border-right:1px solid">6</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">digital marketing</li> <li style="border-right:1px solid">6</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">twitter share linkedin</li> <li style="border-right:1px solid">5</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">rank search engine</li> <li style="border-right:1px solid">5</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">optimize content</li> <li style="border-right:1px solid">5</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">keyword difficulty</li> <li style="border-right:1px solid">5</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">yoast seo</li> <li style="border-right:1px solid">5</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">title tag</li> <li style="border-right:1px solid">5</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page indexed</li> <li style="border-right:1px solid">5</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">share facebook</li> <li style="border-right:1px solid">5</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">facebook share</li> <li style="border-right:1px solid">5</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">share twitter</li> <li style="border-right:1px solid">5</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">twitter share</li> <li style="border-right:1px solid">5</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">share linkedin</li> <li style="border-right:1px solid">5</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">content user</li> <li style="border-right:1px solid">5</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">rank search</li> <li style="border-right:1px solid">5</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">crawling indexing</li> <li style="border-right:1px solid">5</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">vital role</li> <li style="border-right:1px solid">5</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">no follow</li> <li style="border-right:1px solid">5</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search console</li> <li style="border-right:1px solid">5</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">loading speed</li> <li style="border-right:1px solid">5</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">facebook share twitter</li> <li style="border-right:1px solid">4</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">play vital role</li> <li style="border-right:1px solid">4</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">google search console</li> <li style="border-right:1px solid">4</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">social media</li> <li style="border-right:1px solid">4</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">pro tip</li> <li style="border-right:1px solid">4</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">linkedin share</li> <li style="border-right:1px solid">4</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">table content</li> <li style="border-right:1px solid">4</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">digital marketer</li> <li style="border-right:1px solid">4</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">rank page</li> <li style="border-right:1px solid">4</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">relevance authority</li> <li style="border-right:1px solid">4</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">write content</li> <li style="border-right:1px solid">4</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page index</li> <li style="border-right:1px solid">4</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">relevant content</li> <li style="border-right:1px solid">4</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">important thing</li> <li style="border-right:1px solid">4</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">seo factor</li> <li style="border-right:1px solid">4</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">link juice</li> <li style="border-right:1px solid">4</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">meta description</li> <li style="border-right:1px solid">4</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">play vital</li> <li style="border-right:1px solid">4</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">backlink website</li> <li style="border-right:1px solid">4</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">do follow</li> <li style="border-right:1px solid">4</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page speed</li> <li style="border-right:1px solid">4</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">complete guide seo</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">share facebook share</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">share twitter share</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">website blog post</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">rank math yoast</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">million post</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">play significant role</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page search engine</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">relevance authority trustworthy</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">content user google</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">razin digital marketer</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">digital marketer blogger</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">marketer blogger consultant</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">blogger consultant web</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">consultant web designer</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">help business startup</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">business startup boost</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">startup boost sale</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">boost sale reach</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">digital platform read</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">platform read blog</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">read blog learn</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">blog learn digital</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">learn digital marketing</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">digital marketing online</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">marketing online business</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">online business entrepreneurship</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page search</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">authority trustworthy</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">user google</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">optimizing website</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">find content</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">good amount</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">spend time</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">traction search</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">build trust</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">customer</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">low competition</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">high competition</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">write article</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">writing article</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">quality content</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">title</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">reader</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">alt tag</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">person share</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">organic traffic</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">site</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">structure website</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">razin digital</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">marketer blogger</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">blogger consultant</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">consultant web</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">web designer</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">help business</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">business startup</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">startup boost</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">boost sale</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">sale reach</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">digital platform</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">platform read</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">read blog</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">blog learn</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">learn digital</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">marketing online</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">online business</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">business entrepreneurship</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">subscribe newsletter</li> <li style="border-right:1px solid">3</li> <li>16</li> </ul> </td></tr> <tr style="background:#f4511e;color:#fff;"><td style="background:#f4511e;color:#fff;"><b>Result </b></td><td style="background:#f4511e;color:#fff;"><b>17</b></td></tr> <tr><td>Title</td><td>A Complete Guide To Writing SEO Headlines And Subheadings | Altitude Internet</td></tr> <tr><td>Url</td><td>https://www.altitude-internet.co.uk/a-complete-guide-to-writing-seo-headlines-and-subheadings/</td></tr> <tr><td>Description</td><td>Do you know how to write compeling headlines and subheadings? Read our complete guide to find out exactly what you need to do</td></tr> <tr><td>Date</td><td></td></tr> <tr><td>Organic Position</td><td>17</td></tr> <tr><td>H1</td><td>A Complete Guide to Writing SEO Headlines and Sub-Headings</td></tr> <tr><td>H2</td><td>Using headings to show text structure<br>What is a heading tag?<br><h2>This is heading 2</h2><br>H1 tags<br>H2 tags<br>H3 - H6<br>Do you need help with your content marketing?<br></td></tr> <tr><td>H3</td><td><h3>This is heading 3</h3><br></td></tr> <tr><td>H2WithAnchors</td><td>Using headings to show text structure<br>What is a heading tag?<br><h2>This is heading 2</h2><br>H1 tags<br>H2 tags<br>H3 - H6<br>Do you need help with your content marketing?<br></td></tr> <tr><td>Body</td><td>A Complete Guide to Writing SEO Headlines and Sub-HeadingsGoogle has over 200 ranking signals which it takes into consideration when ranking web pages. If you understand this concept, you may be familiar with the importance of regular content creation when running an SEO campaign. Content marketing is both a key element and big challenge in every SEO strategy, as the content needs to be optimised correctly to the ever-changing algorithms of search engines - including Google and Bing. However, as well as being appealing for search engines, you need to ensure your content is engaging for your target audience. Adopting a practice of structuring your content is crucial for your content marketing success. So, when you are putting together a long-term content strategy, what do you need to know? How can you ensure your content is optimised for search engines? Using headings to show text structure. Header tags are an excellent way to optimise your content, as they help both search engines and users to read and understand your text. These ‘signposts’ guide readers through an article, indicating what a section or paragraph is about, dividing the content into scannable blocks. Scannability is so important to the success of an article, and its readability is what is going to ensure it performs well across the search engines. What is a heading tag?As part of the HTML code on a website, heading tags provide navigation, context, and structure within the search result pages, ranging from to . This follows a top-down hierarchy with the as the most important element and as the least. It is advised to use header tags, particularly if you’re writing longer pieces of content.This is heading 1 This is heading 2. This is heading 3. This is heading 4. This is heading 5How each of the headings are styled will vary from website to website and is often determined in the CSS file. However, as a general rule the H1 heading will be the largest, with the H2 the second largest and so on. H1 tags. Despite the ever-changing search engine algorithms, there may have been plenty of factors which have changed, but the huge significance of H1 tags has always remained the same. This is the first-level heading within the body text of the webpage, often associated with the title of your post. When viewed in HTML code, the H1 value is enclosed in tags.Another important element for SEO purposes is the title tag, which is often confused with the H1 tag. Unlike the H1, the title tag is shown in the SERPs and is the main heading of the snippet in the search results. This tag highlights to search engines exactly what the page content is about. However, the title tag is not shown visually on a page, whilst the tag is shown to users while browsing a page.The best practice when optimising a web page is to use one H1 per page, however, there shouldn’t be a huge negative SEO impact of using them more than once. Search engines generally give this tag more weight over other headings, you just need to ensure your H1 gives users what they expect to see on the page. H2 tags. The H2 tag is often used as a subheading which classifies the main ideas of your paragraphs and separate sections, helping to optimise the structure of the content even further. The H1 category highlights the main category and H2 headers can divide it into subcategories, once again, helping users and Google to understand what your content is about. These tags are much more common and necessary than H1 tags, and although they are considered to be small on-page ranking factors, H2 tags should be optimised accordingly with your keyword phrases of choice. H3 - H6 . All heading tags should be used according to the level they were intended for. These tags are particularly useful with longer form pieces of content, but are not necessarily needed on every page. They are smaller headings which will be treated with slightly less importance than an H2 equivalent, but will help to structure the content even further, creating a better experience for your users. They help to break up this content and allow your website visitors to see changes in the focus of your content, allowing them to take a break in longer articles.Do you need help with your content marketing? . Here at Altitude Internet, we are one of the best specialist SEO and top content marketing agencies who completely understand how header tags are a key component to SEO and can help improve your rankings on the search engines. We help a wide variety of clients review their websites and improve their search engine rankings. If you decide to work with our team, we can help you establish a content plan and a long-term SEO strategy so you can utilise your business’ website performance, as the higher you rank on a search engine results page, the more likely prospects are to see you and click through to your site. We can make sure your site performs to the best of its ability by conducting regular audits on its performance.As a DesignRush Top Digital Marketing Company of 2020, here at Altitude Internet, we are here to support and your business goals. By working with our friendly team, you can guarantee that we’re always delivering the right results to suit our clients of all shapes and sizes.To have a conversation with our team regarding your online presence and website, please feel free to call us on 01279 215 560 or send across an email to customer.service@altitude-internet.co.uk. You can also complete the contact form on our website and one of our specialists will be in touch with you as soon as possible.  759 Pinewood Avenue Marquette, Michigan Switch The Language English English Vietnamese French German</td></tr> <tr><td>Topics</td> <td> <ul style="column-count:3;list-style: none;border: 1px solid #f4511e;margin-bottom:0px;font-weight:700;background: #f4511e;color: #fff;"> <li style="border-right:1px solid">Topic</li><li style="border-right:1px solid">Tf</li><li>Position</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">heading</li> <li style="border-right:1px solid">24</li> <li>17</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">content</li> <li style="border-right:1px solid">21</li> <li>17</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">tag</li> <li style="border-right:1px solid">21</li> <li>17</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search</li> <li style="border-right:1px solid">13</li> <li>17</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search engine</li> <li style="border-right:1px solid">11</li> <li>17</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page</li> <li style="border-right:1px solid">11</li> <li>17</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">h1</li> <li style="border-right:1px solid">11</li> <li>17</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">engine</li> <li style="border-right:1px solid">11</li> <li>17</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">seo</li> <li style="border-right:1px solid">8</li> <li>17</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">website</li> <li style="border-right:1px solid">8</li> <li>17</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">h1 tag</li> <li style="border-right:1px solid">6</li> <li>17</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">h2</li> <li style="border-right:1px solid">6</li> <li>17</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">ranking</li> <li style="border-right:1px solid">5</li> <li>17</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">marketing</li> <li style="border-right:1px solid">5</li> <li>17</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">user</li> <li style="border-right:1px solid">5</li> <li>17</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">content marketing</li> <li style="border-right:1px solid">4</li> <li>17</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">top</li> <li style="border-right:1px solid">4</li> <li>17</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">understand</li> <li style="border-right:1px solid">4</li> <li>17</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">ensure</li> <li style="border-right:1px solid">4</li> <li>17</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">structure</li> <li style="border-right:1px solid">4</li> <li>17</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">header</li> <li style="border-right:1px solid">4</li> <li>17</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">result</li> <li style="border-right:1px solid">4</li> <li>17</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">title</li> <li style="border-right:1px solid">4</li> <li>17</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">heading heading</li> <li style="border-right:1px solid">3</li> <li>17</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">header tag</li> <li style="border-right:1px solid">3</li> <li>17</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">title tag</li> <li style="border-right:1px solid">3</li> <li>17</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">tag shown</li> <li style="border-right:1px solid">3</li> <li>17</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">h2 tag</li> <li style="border-right:1px solid">3</li> <li>17</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">element</li> <li style="border-right:1px solid">3</li> <li>17</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">strategy</li> <li style="border-right:1px solid">3</li> <li>17</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">optimised</li> <li style="border-right:1px solid">3</li> <li>17</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">text</li> <li style="border-right:1px solid">3</li> <li>17</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">important</li> <li style="border-right:1px solid">3</li> <li>17</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">longer</li> <li style="border-right:1px solid">3</li> <li>17</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">shown</li> <li style="border-right:1px solid">3</li> <li>17</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">main</li> <li style="border-right:1px solid">3</li> <li>17</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">altitude</li> <li style="border-right:1px solid">3</li> <li>17</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">team</li> <li style="border-right:1px solid">3</li> <li>17</li> </ul> </td></tr> <tr style="background:#f4511e;color:#fff;"><td style="background:#f4511e;color:#fff;"><b>Result </b></td><td style="background:#f4511e;color:#fff;"><b>18</b></td></tr> <tr><td>Title</td><td>The Complete Guide to SEO Link Building | HighMark SEO Digital</td></tr> <tr><td>Url</td><td>https://www.highmarkseo.com/link-building/</td></tr> <tr><td>Description</td><td>Learn how link building can improve your SEO and search visibility. The Complete Guide to SEO Link Building for businesses</td></tr> <tr><td>Date</td><td></td></tr> <tr><td>Organic Position</td><td>18</td></tr> <tr><td>H1</td><td>The Complete Guide to SEO Link Building for Businesses</td></tr> <tr><td>H2</td><td>What is a Backlink in SEO?<br>Why Are Backlinks Important for SEO?<br>Does Backlinking Still Work?<br>What Makes a Quality Backlink?<br>What Are the Two Types of Backlinks?<br>How to Build Backlinks for Your Website<br>Wrapping It Up<br></td></tr> <tr><td>H3</td><td>1- Better SEO Rankings<br>2- Faster Indexation<br>3- Direct Traffic<br>1- Dofollow links<br>2- Nofollow links<br>Dofollow vs Nofollow — which one is better?<br>How to check if your links are Dofollow/Nofollow<br>1- Publish Valuable Content<br>2- Create Shareable Infographics<br>3- Guest Post on Other Blogs<br>4- Find Broken Links On the Web<br>5- Host/Sponsor Local Events<br></td></tr> <tr><td>H2WithAnchors</td><td>What is a Backlink in SEO?<br>Why Are Backlinks Important for SEO?<br>Does Backlinking Still Work?<br>What Makes a Quality Backlink?<br>What Are the Two Types of Backlinks?<br>How to Build Backlinks for Your Website<br>Wrapping It Up<br></td></tr> <tr><td>Body</td><td>The Complete Guide to SEO Link Building for BusinessesThe Complete Guide to SEO Link Building for Businesses Link building is one of the most effective solutions to growing your business today. Any digital marketing expert today would tell you to build backlinks if you want better SEO results. But… Link building has become a lot more competitive, and quality links are harder to get. If you want your web pages to move to page #1, you need to learn everything about the backlinking process and how it works. That's exactly what we'll help you achieve with today's guide! We'll teach you everything you need to get started with backlinking. We'll also share with you expert tips on how to build high-quality backlinks and transform your business. Ready? What is a Backlink in SEO? A backlink, also referred to as "an inbound link" or "an external link," is a link going from one website to another. It's like a vote of confidence from site A that the content on site B is informative and valuable. Backlinks are an essential SEO factor that can make or break your business. The more relevant inbound links you have, the higher your domain authority will be. That's what will help you outrank everyone and claim the highest spots. Why Are Backlinks Important for SEO? 1- Better SEO Rankings. Search engines are only algorithms performing the specific functions they were coded to run. That's why they can't tell the difference in value between two pages unless they get help from us humans. Whenever a new page is indexed, Google has to decide if it should be at the top.  The way it does that is fairly complex, but we can narrow down some of the important factors like backlinks and on-page optimization. Search engine algorithms look at the number of backlinks the site has. And it considers the quality of each backlink by taking into account domain authority and PageRank. To put this in simple terms: If many webmasters are vouching for your content quality, search engines will favor your pages in the SERPs. Your site will appear at the top for search users to get the best value. 2- Faster Indexation. Google robots are continually crawling the web to find newer, more useful content to add to the Google index. And indexation can happen a lot faster when multiple robots discover the same page.  But... The only way crawling spiders can move between pages is through hyperlinks on the web.  That's where backlinks become essential. A backlink helps search engines find new web pages faster by driving more spiders to them. That can speed up the indexation process and get your pages discovered within a few days of their publication.  3- Direct Traffic. On top of their clear SEO benefits, backlinks are an excellent way to drive traffic to your website. Visitors will click on direct links and visit your website voluntarily. That makes them more likely to stay and read your content for longer. With a strong backlinking profile, you can expect to get hundreds of visitors to your site each month. Does Backlinking Still Work? Let's be honest here: Google used to rely too heavily on backlinks to assess SERP rankings. That often happened without any check for the quality of the page or the backlink. Consequently... Greedy SEOs conquered the web with spammy link building techniques to claim top ranking spots. And that made it impossible for good content to rank high. Thankfully, lots of things have changed today. Backlinks aren't as strong as they were ten years ago. Search engines are no longer considering them as the only factor for SEO.  Lots of updates have been made to ensure the best user experience to search users. But despite all that... Link building is still one of the key factors Google looks for when it comes to rankings. If you build quality backlinks to your site, you'll outrank all your competitors in the SERPs. What Makes a Quality Backlink? We’ve been using the word “quality” repeatedly to describe backlinks in this guide. But we haven’t given a clear explanation for what that means. A high-quality backlink is a link that passes the link juice when created. And that link equity is going to make your domain stronger and help it stand out compared to others. Now, the real question is this: What makes some backlinks pass more link juice than others?  It’s simple. 1- Relevance. Is the site linking to your page relevant to your niche? Google gives relevant backlinks more value since they’re in the same industry as you.  The reason for that is straightforward: Webmasters in your industry have better expertise around your subjects than random people. That makes their opinions more accurate, which makes their links more valuable to your site.  2- Authority. A backlink from a new site shouldn’t have the same value as a backlink from an established website. That’s similar to real life where the opinion of high-status individuals is more important than that of an unknown person. High-authority websites are more trusted and valued by search engines. So, it all depends on domain authority. If an authoritative website links to your page, Google will be more convinced of its value. 3- Scarcity. Getting a backlink from Pinterest or Facebook is in no way similar to getting a backlink from Forbes Magazine.  Social platforms give backlinks to millions of sites with no limits or conditions. They say yes to any link that comes their way, so that makes their backlink value drop significantly. The basic rule of thumb is this: If all your competitors can get a backlink from the same source, it won’t do you much good.  Quality backlinks should come from sites with a low number of outbound links because that’s what search engines are looking for. 4- Traffic. Not every backlink you get is going to bring visitors to your site. It all depends on your link placement and how many visitors the page linking to your site gets.  For example: A link embedded within the body of the page is more likely to be noticed and get clicks to your site. That makes it more valuable than a footer link. So, obviously... You should be after backlinks that drive visitors to your site and increase traffic. 5- Anchor text. The anchor text on your link helps crawling spiders better understand your page. That's why it should be relevant to your content if you want it to provide more context. The best way to do this is to include the right amount of keywords in your anchor text. Meaning: Don't use generic words such as "click here". Don't make it keyword-heavy by including lots of keywords at once. What Are the Two Types of Backlinks? 1- Dofollow links. Dofollow links are links on the web that pass link juice. If you get one for your site, it will help improve your SEO rankings. Here’s the HTML code for a dofollow link: HighMark SEO Agency 2- Nofollow links. Nofollow is the HTML Tag ref=" nofollow" that tells crawling spiders to ignore certain web links. It's a way for site owners to inform Google that they want to link to the resource without voting for it.  Consequently: Nofollow backlinks do not pass link juice and won't help improve your rankings. Here’s an example of a nofollow link: HighMark SEO Agency Dofollow vs Nofollow — which one is better? Dofollow and nofollow links look the same to the average user. All you’ll see is a hyperlink on a page that takes you to another website. The difference lies in the SEO benefits they provide. When we talk about backlinks in this guide, we’re referring to dofollow links because that’s what has SEO value. So, if you’re going to build backlinks for your site, be sure to focus on dofollow links instead of nofollow. That’s the only way to improve your PageRank. How to check if your links are Dofollow/Nofollow. Being able to tell the difference between the two is crucial to you as a business owner.  Perhaps you’re looking for sites that provide dofollow links and want to save time in the process. Or maybe you’re getting backlinks from industry webmasters, but you’re not sure about their type. There are two simple ways to do that: The manual technique is to check the HTML code of the page and look for the “rel=nofollow” tag. First, right-click on the link you want to check, then click Inspect. Once you get the anchor text HTML code, look for the “rel=nofollow” tag inside it. If you don’t find it, your link is dofollow. The second way is quicker and more efficient if you’re in a hurry. Install a Google Chrome extension called Nofollow to help you identify nofollow links quickly. Each time you come across a nofollow link, you’ll get a red dotted border around the link to inform you about it. How to Build Backlinks for Your Website. 1- Publish Valuable Content. Content worth sharing can spread on its own without you getting involved in the process.  Webmasters and industry experts will read your articles and find them insightful. That will make them more than happy to share that knowledge with their audience. Your web pages must contain informative, long-form articles that answer user questions and provide solutions. Also, be comprehensive in your guides and share personal opinions to keep your content unique. 2- Create Shareable Infographics. Infographics are popular on the internet today because they’re easy to consume and share. They’re also more catchy and likely to stand out on any online platform. That makes them a great way to expand on the original article and help users spread it across the web. So: Whenever you create a long-form guide covering a specific topic, try to summarize it with an infographic covering the essential parts. Once done: Don’t forget to pin all your infographics to Pinterest to gain more traffic and generate a few more backlinks.  You may also get backlinks by submitting your creations to popular infographic submission sites such as: Visual.ly Slideshare Graphs.net Daily Infographic Submit Infographics Reddit 3- Guest Post on Other Blogs. Guest posting is one of the most effective techniques to connect with new audiences and increase your brand authority. It's also an excellent way to build quality links to your site and boost your SEO. All you have to do is reach out to webmasters and companies in your niche and pitch them unique ideas for articles. The process gets a lot easier when you prove that you have the right expertise to contribute new insights. Some of the search keywords you can use to find sites accepting guest posts are: Keyword + write for us Keyword + inurl:guest-post-guidelines Keyword + guest post by Keyword + become an author Keyword + now accepting blog posts Keyword + submit an article Remember: The easier it is to guest post on a blog, the lower its' link quality.  Be sure to reach out to high-authority sites that are serious about content quality and value. It may take more time and energy, but it's all worth it in the end. 4- Find Broken Links On the Web. Broken link building is one of the most popular techniques to link building. It’s still significant, yet it has gotten a lot harder to perform. Coming across a “404 Not Found” error is unpleasant to the user, let alone Google crawling bots. Yet, even the biggest websites today have broken links that their users will click on.  That makes broken link building a win-win situation for both you and other site owners. This technique consists of looking for dofollow broken links on the internet. Once found, you’ll contact the webmaster to inform them about their broken link and suggest that they link to a better article you have on your blog. But now you might be wondering: How can I find broken links online? Don’t worry... We’ve got you covered on that too! There are two easy ways you can find broken links online: 1- Download the browser extension Check My Links that highlights broken links whenever you’re surfing the web.  If you’re on a niche-related website, you might come across broken links by chance. That will save you lots of time and open doors to many link building opportunities in the long run. 2- Use the free Broken Link Checker tool by Ahrefs to scan websites quickly and identify any broken links.  Use this technique to scan high-authority sites in your industry for broken links. They’ll have hundreds of updated outbound links. So, you might find a few broken ones. 5- Host/Sponsor Local Events. Hosting or sponsoring an event is a great way to interact with your prospective clients. You'll connect with them personally and understand their challenges and needs.  It's also a powerful way to prove your authority and domination over your competitors. On top of all that: You can use the opportunity to get backlinks to your site from well-established websites. That helps you magnify your local presence and gain more local SERP authority. To find event hosting/sponsoring opportunities, you can use the following keywords: site:craigslist.org +" sponsors" site:meetup.com + “donation” site:eventbrite.com + "become a sponsor" Wrapping It Up. Backlinks are a primary ranking factor that you must work on consistently if you’re serious about SEO. Even with the best content in the world, your site needs a solid backlinking profile to get to the top. Thankfully… The door is open for anyone to build quality links and achieve outstanding results in the SERPs.  So, what are you waiting for? Follow the techniques in this guide to get inbound links to your site and outrank your competition. For more useful information, visit our Complete Guide to Local SEO for Your Small Business. Ready to jumpstart your business with SEO? Get started today with a comprehensive Digital Marketing Analysis to help you uncover excellent growth opportunities. Don’t hesitate to give us a call at 800-280-2749 so we can discuss your project. 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solid">43</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">site</li> <li style="border-right:1px solid">32</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">seo</li> <li style="border-right:1px solid">24</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page</li> <li style="border-right:1px solid">21</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">nofollow</li> <li style="border-right:1px solid">15</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">broken</li> <li style="border-right:1px solid">15</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">quality</li> <li style="border-right:1px solid">14</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">broken link</li> <li style="border-right:1px solid">13</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">website</li> <li style="border-right:1px solid">13</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">link building</li> <li style="border-right:1px solid">12</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">building</li> <li style="border-right:1px solid">12</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">content</li> <li style="border-right:1px solid">12</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">authority</li> <li style="border-right:1px solid">11</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">find</li> <li style="border-right:1px solid">11</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">dofollow</li> <li style="border-right:1px solid">11</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">web</li> <li style="border-right:1px solid">11</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">keyword</li> <li style="border-right:1px solid">11</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">make</li> <li style="border-right:1px solid">10</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">guide</li> <li style="border-right:1px solid">10</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search</li> <li style="border-right:1px solid">10</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">google</li> <li style="border-right:1px solid">10</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">user</li> <li style="border-right:1px solid">9</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search engine</li> <li style="border-right:1px solid">8</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">engine</li> <li style="border-right:1px solid">8</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">lot</li> <li style="border-right:1px solid">8</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">backlink site</li> <li style="border-right:1px solid">7</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">dofollow link</li> <li style="border-right:1px solid">7</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">business</li> <li style="border-right:1px solid">7</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">today</li> <li style="border-right:1px solid">7</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">build</li> <li style="border-right:1px solid">7</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">high</li> <li style="border-right:1px solid">7</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">ranking</li> <li style="border-right:1px solid">7</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">technique</li> <li style="border-right:1px solid">7</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">infographic</li> <li style="border-right:1px solid">7</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">find broken</li> <li style="border-right:1px solid">6</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">nofollow link</li> <li style="border-right:1px solid">6</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">quality backlink</li> <li style="border-right:1px solid">6</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">link juice</li> <li style="border-right:1px solid">5</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">anchor text</li> <li style="border-right:1px solid">5</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">guest post</li> <li style="border-right:1px solid">5</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">seo link building</li> <li style="border-right:1px solid">4</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">pass link juice</li> <li style="border-right:1px solid">4</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">complete guide</li> <li style="border-right:1px solid">4</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">seo link</li> <li style="border-right:1px solid">4</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">pass link</li> <li style="border-right:1px solid">4</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">complete guide seo</li> <li style="border-right:1px solid">3</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">guide seo link</li> <li style="border-right:1px solid">3</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">find broken link</li> <li style="border-right:1px solid">3</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">guide seo</li> <li style="border-right:1px solid">3</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">build backlink</li> <li style="border-right:1px solid">3</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">quality link</li> <li style="border-right:1px solid">3</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">web page</li> <li style="border-right:1px solid">3</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">inbound link</li> <li style="border-right:1px solid">3</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">domain authority</li> <li style="border-right:1px solid">3</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">crawling spider</li> <li style="border-right:1px solid">3</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">visitor site</li> <li style="border-right:1px solid">3</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">build quality</li> <li style="border-right:1px solid">3</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">high authority</li> <li style="border-right:1px solid">3</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">html code</li> <li style="border-right:1px solid">3</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">highmark seo</li> <li style="border-right:1px solid">3</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">link site</li> <li style="border-right:1px solid">3</li> <li>18</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">post keyword</li> <li style="border-right:1px solid">3</li> <li>18</li> </ul> </td></tr> <tr style="background:#f4511e;color:#fff;"><td style="background:#f4511e;color:#fff;"><b>Result </b></td><td style="background:#f4511e;color:#fff;"><b>19</b></td></tr> <tr><td>Title</td><td>Beginner’s Guide to SEO (Search Engine Optimization)</td></tr> <tr><td>Url</td><td>https://www.contentkingapp.com/academy/seo-guide/</td></tr> <tr><td>Description</td><td>Want to learn SEO (Search Engine Optimization)? This beginner’s guide to SEO is your first step to becoming an SEO expert. Why wait? Check it out now!</td></tr> <tr><td>Date</td><td></td></tr> <tr><td>Organic Position</td><td>19</td></tr> <tr><td>H1</td><td>The Beginner’s Guide to SEO</td></tr> <tr><td>H2</td><td>What is SEO?<br>How SEO works in a nutshell<br>What does it take to perform well in SEO?<br>A search engine friendly website<br>Valuable content<br>Authority and trust<br>Conclusion<br>Start your free trial<br></td></tr> <tr><td>H3</td><td>Where do these SEO requirements come from?<br>Give SEO time. Put in the work<br>Help search engines find your pages<br>Help search engines access your pages<br>Keyword Research: find keywords of interest<br>Keyword Strategy: incorporate keywords into pages<br>Link building tactics<br>How does content promotion work?<br>Also worth checking out:<br>Title tag<br>Meta description<br>Keyword Research<br>Content Optimization<br>Authority & Trust<br>Get up and running in 20 seconds<br></td></tr> <tr><td>H2WithAnchors</td><td>What is SEO?<br>How SEO works in a nutshell<br>What does it take to perform well in SEO?<br>A search engine friendly website<br>Valuable content<br>Authority and trust<br>Conclusion<br>Start your free trial<br></td></tr> <tr><td>Body</td><td>The Beginner’s Guide to SEO Last updated: October 7, 2021 SEO in a nutshell Search Engine Optimization (SEO) refers to all activities aimed at driving quality traffic to a website through organic search engine listings. To perform well, your website needs to: be search engine friendly have valuable content bear certain authority and trust through links from other websites Got that all sorted? Then your website's SEO performance will go through the roof! Table of contents What is SEO? How SEO works in a nutshell What does it take to perform well in SEO? A search engine friendly website Help search engines find your pages Help search engines access your pages Valuable content Keyword Research: find keywords of interest Keyword Strategy: incorporate keywords into pages Authority and trust Conclusion In this beginner's guide to SEO we'll walk you step by step through the process of SEO-optimizing your websites. After reading this guide, you'll be able to start optimizing websites for more organic traffic by yourself. By organic traffic, we mean traffic that you haven't paid search engines for. Let's take the query "buy t-shirt online." The section marked in green comprises the unpaid listings. These listings are what we're aiming for with SEO. The section marked in red contains advertisements. Advertising in Google is done through Google AdWords. Throughout our SEO beginners' guide we'll be using "Google" and "search engines" interchangeably for the sake of convenience. What is SEO? SEO stands for Search Engine Optimization. SEO comprises all activities aimed at driving quality traffic to a website through organic search engine listings. Quality traffic means visitors that are highly relevant to your business. How SEO works in a nutshell. In order to understand how SEO works, let's first take a look at how searching in Google works. You ask and Google answers. When you type in a search query, Google answers it by returning the pages that it deems relevant. Let's stop for a moment and think about that: how does Google know what pages to return, and in what order? In order for Google to be able to return these pages, Google needs to know they exist, what they're about, and how popular they are. Don’t miss out on organic traffic Can search engines find your page? Monitor and track your site in real-time with ContentKing. What does it take to perform well in SEO? In order for your website to perform well in SEO, it needs to be search engine friendly contain valuable content about topics that you want to rank for in search engines bear authority and trust through links from other websites. Where do these SEO requirements come from? Search engines value what website visitors find important and try to capture that in their algorithms. Give SEO time. Put in the work. SEO success doesn't just happen overnight. SEO requires patience, persistence, and a lot of hard work. SEO is also never done; search engines are constantly tweaking their algorithms, and your competitors are constantly trying to outmaneuver you. "Are there no shortcuts?" you may ask yourself. There are SEO tactics to cut corners (often called black hat SEO) and get results fast, but we'd never recommend them, because they won't make for a sustainable SEO strategy. What works today may hurt you tomorrow when search engines catch up. A search engine friendly website. Alright, so the first step towards SEO success is making sure your website is search engine friendly. But what does this mean? It means search engines should be able to find and access your pages easily. Is your website search engine friendly? Can search engines find your page? Use ContentKing to run a quick audit. Help search engines find your pages. Search engines have so-called "crawlers" that are constantly searching the web for pages. They find pages by following links and parsing XML sitemaps. Links. Make sure that all pages within your website are linked to. Otherwise search engines have a hard time finding your pages and assigning popularity to them. Link to your top pages the most, and keep in mind that links from topically related pages contribute more to topical relevance than links from irrelevant pages. XML Sitemaps. An XML sitemap is a specially formatted file containing all of the pages that you want search engines like Google to index. XML sitemaps are only used by search engines. To prevent having to manually update your XML sitemap after changes, make sure it is automatically updated after each change. Useful resources The ultimate guide to XML sitemaps Google's documentation on XML sitemaps (opens in a new tab) Help search engines access your pages. Search engine crawlers don't see pages the way humans do. They look a page's source code to determine what it's about. So avoid relying entirely on images, frames, and JavaScript to build up your pages, because these don't provide the same context as regular text does. Although Google executes JavaScript, it's a very inefficient way for search engines to make sense of a page. Generally, HTML-based pages will perform better than their competitors that heavily rely on JavaScript. Useful resources The JavaScript SEO Beginner's Guide A clear URL structure. Choose one structure for your URLs and stick to that structure. Keep URLs as short as possible and make sure they are meaningful for users. Doing so improves the user experience and helps you prevent duplicate content issues. Here's an example of a good URL: https://www.example.com/iphone-8 And here's an example of a bad URL: https://www.example.com/index.php?productID=83671 Which one would you rather click on? Check if your URL structure is set up correctly Get a second pair of eyes. Quickly check your site's URLs with ContentKing and see what can be improved. User experience. User experience plays a growing role in SEO. It just makes sense: if visitors don't have a good experience on your website, then why should Google grant you top positions? We all love fast loading websites, so make sure your website loads fast as well. Ideally your website should load in under 1 second, but under 2 seconds is still acceptable. The faster the website loads, the better your conversion rate will be. In fact, Amazon found that their revenue increased by 1% for every 100ms of decrease in load time. We all hate websites that are hard to use on mobile devices, so make sure your website is mobile-friendly. If you're unsure about your website's mobile usability, check out Google's mobile-friendly testing tool (opens in a new tab). Go easy on the popups and ads. When visitors come to a website, they arrive with a purpose. They won't appreciate distracting popups and ads. This will lead to a bad user experience and may very well result in lower positions in Google. Valuable content. The second thing that you need in order to rank for keywords for given topics is content that's about these topics in the first place. The content also needs to be valuable to visitors and optimized for search engines. Valuable content will let you meet business goals such as visitors contacting you for more information, as well as more SEO focused goals such as gaining links and social shares. When we speak of content that's optimized for search engines, we mean that it's clear to search engines what your content is about and what keywords you should be found for. But – what keywords are those? Keyword Research: find keywords of interest. Every SEO strategy starts with figuring out what keywords you want to rank for. Without knowing these keywords, you have no way to optimize your website for search engines. The process of researching what keywords are of interest for a business is called Keyword Research. Where does the Keyword Research process start? Your company has certain goals it wants to achieve, and your SEO strategy needs to support these. You also have a target audience. Let's focus on them: What keywords does your target audience use? What intention do they have when searching for a given keyword; are they looking to buy or just looking for information? Do people actually search for those keywords? Is it realistic that you'll rank for those keywords, considering the competition? All of these questions are answered during the Keyword Research phase. Its outcome is the list of keywords that you're going to incorporate in your website. Useful resources The ultimate guide to Keyword Research Keyword Strategy: incorporate keywords into pages. Your Keyword Strategy describes exactly how you're going to incorporate the keywords you came up with in the Keyword Research phase. Doing so helps search engines to better understand what keywords they should rank a page for. First you map keywords to pages based on relevance. If you're targeting a set of keywords with a similar meaning, then map them to the same page. Also take into account the fact that keywords with a lot of competition need to be mapped to strong pages within your website. Your homepage is a great example of a strong page. After you've mapped the keywords to certain pages, you define where to incorporate the keywords within those pages. As a rule of thumb, pages with little content can only be optimized for one or two keywords. Pages with a lot of content, say more than 500 words, can often be optimized for 5 to 10 keywords. So, where do you incorporate the keywords? The most important places are in the meta information, headings, body content, and links. Meta information. When we're talking about meta information for SEO, we mean the title tag and meta description. In the screenshot below, the title tag is marked in purple, and the meta description in yellow. Title tag The title tag has long been one of the most important factors in search engines' algorithms. The title describes a page's main topic in one short phrase. The title tag looks like this: ContentKing - Real-time SEO Auditing and Content Change Tracking It's shown in browser tabs, but more importantly in search engine result pages, or SERPs for short. These results each show brief page info: the "snippet." To ensure that search engines show the title you've defined for a page, make sure it's relevant for the page, unique within your website, and between 30 characters (285 pixels) and 60 characters (575 pixels) long. Meta description The meta description describes a page in one or two sentences. It should describe what visitors can expect on a page. Although the meta description isn't a factor in search engine algorithms, it plays an essential role in getting visitors to click on your snippet in the SERPs. Therefore it's important that you craft your meta description carefully. The meta description looks like this: To ensure search engines show the meta description you've defined for a page, it should be: relevant for the page, unique within the website, and between 70 characters (430 pixels) and 150 characters (920 pixels) long. Useful resources The ultimate guide to optimizing title tags The ultimate guide to crafting meta descriptions Headings. Headings are used to visually indicate a hierarchy and help visitors quickly scan a page. Headings play a role in search engines' algorithms. Including keywords in your headings contributes to the rank for these keywords. There are six heading levels: H1–H6. An H1 heading looks like this: No more SEO surprises If you haven't defined a page title, or if search engines haven't found your title to be relevant enough, they may show the H1 heading for a page as the title in the snippet. H1 headings should be relevant for a page and unique within your website. While you shouldn't use more than one H1 heading per page, it is fine to to use multiple H2-H6 headings, as long as they support the page's visual hierarchy. The H1 heading should be the largest heading on a page, then the H2 heading, then the H3 heading, etc. Useful resources The ultimate guide to using headings H1-H6 H1 heading explained in detail Body content. By body content, we mean the visible content on a page. When writing this content, apply the inverted pyramid approach (opens in a new tab). This means you start with the most important information first and then continue with the rest. As a rule of thumb, make sure a page contains at least 200 words of body content. Furthermore, keywords shouldn't be driving your choice of words. Focus first on the readability of your text. Don't over-optimize your content by stuffing keywords; if it doesn't fit, it doesn't fit. Over-optimizing may hurt your rankings, and it causes visitors to leave. Internal links. Links pass on authority and topical relevance from one page to another. This goes for links from within the same website – called internal – as well as for links from outside a website – external links. If you want to rank with a page, you need to first make sure that page is getting as much authority and topical relevance as possible from your other pages. Your homepage is a great example of a page that carries a lot of authority. A page acquires topical relevance when it's linked to from topically related pages using anchor texts describing the topic. Useful resources Building links that pack a punch Structured markup: help search engines understand your content. While search engines make their own efforts to determine what type of content is on a page, you can help them with this by adding structured markup. Structured markup tags are strong clues for search engines about content types. Some examples of content types are articles, courses, events, vacancies, and recipes. Useful resources Introduction to Structured Data (opens in a new tab) Optimized Sites = More Organic Traffic Don't miss out on potential traffic and revenue. Improve and monitor your site's SEO with ContentKing. Authority and trust. The third and final pillar of SEO is authority and trust. But it's not third in importance. In fact, authority and trust have the biggest impact on your SEO success. Authority is basically "SEO power". The more authority the better. Authority is gained through links from as many websites as possible, as well as from authoritative websites. Trust is earned by sticking to search engines' guidelines and by gaining links from trustworthy websites. It should be clear by now: links play a vital role in SEO success. That's not just because they pass on authority and trust. They also pass on topical relevance. A relevant link is a link from a page that's about the same topic. Meanwhile not all links are created equal. For example, a link in an article from a news website will typically pass authority and trust, but no relevance. Link building tactics. Activities centered on gaining links are called link building. Link building is about understanding what makes people tick. If you figure that out, you'll be able to gain links that pack a punch. Your website won't get many links naturally. You can't just publish your content, sit back, and wait for people to link to it. It doesn't work that way. You need to help them find it first. Reaching your audience with your content is very hard. As a rule of thumb, you should spend as much time promoting your content as you do creating it. How does content promotion work? You need to give people an incentive to share and link to your content. If your content is amazing, the only thing you need to do is make people aware of it. The incentive for them to share it or link to it is because they want to be associated with it. We can't all be #1, so your content is probably good, but not amazing. Thus getting links will require a lot of hard work. We recommend checking out the 12 link building tactics to get people to link to you for inspiration to make sure you can build up links to your content. Conclusion. To be successful at SEO, your website needs to be search engine friendly, offer valuable content to your visitors, and have authority and trust. You need to work on all three aspects, and for example having great content but no links pointing to it won't cut it. If you don't fire on all cylinders, the return on investment for your SEO efforts will be very disappointing. Put in the work, and don't lose focus of what matters most in SEO: your visitors. Share this article Share on Facebook (opens in a new tab) Share on Twitter (opens in a new tab) Share on LinkedIn (opens in a new tab) ContentKing Academy Content Team Steven van Vessum LinkedIn (opens in a new tab) Twitter (opens in a new tab) Steven is ContentKing's VP of Community. This means he's involved in everything community and content marketing related. Right where he wants to be. He gets a huge kick out of letting websites rank and loves to talk SEO, content marketing and growth. View Steven van Vessum's profile Jessica Rangel LinkedIn (opens in a new tab) Jessica is a content marketer for ContentKing. Her days are spent writing marketing content, cycling around canals in Amsterdam and attempting to master the Dutch language. View Jessica Rangel's profile Also worth checking out:. Title tag. Meta description. Keyword Research. Content Optimization. Authority & Trust. Start your free trial. Get up and running in 20 seconds. 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Join over 35,000 smart people Loaded with carefully curated content on SEO and digital marketing Insightful articles, data-driven research, podcasts and videos ×</td></tr> <tr><td>Topics</td> <td> <ul style="column-count:3;list-style: none;border: 1px solid #f4511e;margin-bottom:0px;font-weight:700;background: #f4511e;color: #fff;"> <li style="border-right:1px solid">Topic</li><li style="border-right:1px solid">Tf</li><li>Position</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page</li> <li style="border-right:1px solid">61</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search</li> <li style="border-right:1px solid">48</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search engine</li> <li style="border-right:1px solid">47</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">engine</li> <li style="border-right:1px solid">47</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">seo</li> <li style="border-right:1px solid">46</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">content</li> <li style="border-right:1px solid">44</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">keyword</li> <li style="border-right:1px solid">40</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">website</li> <li style="border-right:1px solid">39</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">link</li> <li style="border-right:1px solid">37</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">heading</li> <li style="border-right:1px solid">17</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">authority</li> <li style="border-right:1px solid">16</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">google</li> <li style="border-right:1px solid">15</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">meta</li> <li style="border-right:1px solid">13</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">work</li> <li style="border-right:1px solid">12</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">visitor</li> <li style="border-right:1px solid">12</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">title</li> <li style="border-right:1px solid">12</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">guide</li> <li style="border-right:1px solid">11</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">trust</li> <li style="border-right:1px solid">11</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">tab</li> <li style="border-right:1px solid">11</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">authority trust</li> <li style="border-right:1px solid">10</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">open tab</li> <li style="border-right:1px solid">10</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">meta description</li> <li style="border-right:1px solid">10</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">find</li> <li style="border-right:1px solid">10</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">research</li> <li style="border-right:1px solid">10</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">open</li> <li style="border-right:1px solid">10</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">description</li> <li style="border-right:1px solid">10</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">dont</li> <li style="border-right:1px solid">9</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">traffic</li> <li style="border-right:1px solid">9</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">friendly</li> <li style="border-right:1px solid">9</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">keyword research</li> <li style="border-right:1px solid">8</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">contentking</li> <li style="border-right:1px solid">8</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">rank</li> <li style="border-right:1px solid">8</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">person</li> <li style="border-right:1px solid">8</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">tag</li> <li style="border-right:1px solid">8</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">h1</li> <li style="border-right:1px solid">8</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search engine friendly</li> <li style="border-right:1px solid">7</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">engine friendly</li> <li style="border-right:1px solid">7</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">xml sitemap</li> <li style="border-right:1px solid">7</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">title tag</li> <li style="border-right:1px solid">7</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">website search engine</li> <li style="border-right:1px solid">6</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">website search</li> <li style="border-right:1px solid">6</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">valuable content</li> <li style="border-right:1px solid">6</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">keyword page</li> <li style="border-right:1px solid">6</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">h1 heading</li> <li style="border-right:1px solid">6</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search engine find</li> <li style="border-right:1px solid">5</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">link website</li> <li style="border-right:1px solid">5</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">engine find</li> <li style="border-right:1px solid">5</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">find page</li> <li style="border-right:1px solid">5</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">incorporate keyword</li> <li style="border-right:1px solid">5</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">topical relevance</li> <li style="border-right:1px solid">5</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">ultimate guide</li> <li style="border-right:1px solid">5</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">engine find page</li> <li style="border-right:1px solid">4</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page search engine</li> <li style="border-right:1px solid">4</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">resource ultimate guide</li> <li style="border-right:1px solid">4</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">beginner guide</li> <li style="border-right:1px solid">4</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">website load</li> <li style="border-right:1px solid">4</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page search</li> <li style="border-right:1px solid">4</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">organic traffic</li> <li style="border-right:1px solid">4</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">seo success</li> <li style="border-right:1px solid">4</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">resource ultimate</li> <li style="border-right:1px solid">4</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">user experience</li> <li style="border-right:1px solid">4</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">body content</li> <li style="border-right:1px solid">4</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">link building</li> <li style="border-right:1px solid">4</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">seo search engine</li> <li style="border-right:1px solid">3</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">incorporate keyword page</li> <li style="border-right:1px solid">3</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search engine algorithm</li> <li style="border-right:1px solid">3</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">relevant page unique</li> <li style="border-right:1px solid">3</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page unique website</li> <li style="border-right:1px solid">3</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">linkedin open tab</li> <li style="border-right:1px solid">3</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">quality traffic</li> <li style="border-right:1px solid">3</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">website organic</li> <li style="border-right:1px solid">3</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">content seo</li> <li style="border-right:1px solid">3</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">seo work</li> <li style="border-right:1px solid">3</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">perform seo</li> <li style="border-right:1px solid">3</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">seo search</li> <li style="border-right:1px solid">3</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">access page</li> <li style="border-right:1px solid">3</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">content keyword</li> <li style="border-right:1px solid">3</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">keyword interest</li> <li style="border-right:1px solid">3</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">keyword strategy</li> <li style="border-right:1px solid">3</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">seo strategy</li> <li style="border-right:1px solid">3</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">rank keyword</li> <li style="border-right:1px solid">3</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">gaining link</li> <li style="border-right:1px solid">3</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">rule thumb</li> <li style="border-right:1px solid">3</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">meta information</li> <li style="border-right:1px solid">3</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">engine algorithm</li> <li style="border-right:1px solid">3</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">defined page</li> <li style="border-right:1px solid">3</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">relevant page</li> <li style="border-right:1px solid">3</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page unique</li> <li style="border-right:1px solid">3</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">unique website</li> <li style="border-right:1px solid">3</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">heading page</li> <li style="border-right:1px solid">3</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">pass authority</li> <li style="border-right:1px solid">3</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">structured markup</li> <li style="border-right:1px solid">3</li> <li>19</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">linkedin open</li> <li style="border-right:1px solid">3</li> <li>19</li> </ul> </td></tr> <tr style="background:#f4511e;color:#fff;"><td style="background:#f4511e;color:#fff;"><b>Result </b></td><td style="background:#f4511e;color:#fff;"><b>20</b></td></tr> <tr><td>Title</td><td>The Definitive Guide to SEO</td></tr> <tr><td>Url</td><td>https://www.datadial.net/resources/definitive-seo/</td></tr> <tr><td>Description</td><td>This is the Definitive Guide to SEO for all your SEO needs</td></tr> <tr><td>Date</td><td></td></tr> <tr><td>Organic Position</td><td>20</td></tr> <tr><td>H1</td><td>THE DEFINITIVE GUIDE TO SEO</td></tr> <tr><td>H2</td><td>The definitive guide to Seo<br>THE WHAT AND WHY OF SEO<br>How Does Search Ranking Work?<br>Relevancy<br>Reputation<br>What this guide will do<br>SEO: Myth and fact<br>Site Speed: Fast or Last?<br>What’s site speed, and why does it matter?<br>Other important ranking factors for site speed<br>Finding and fixing site speed issues<br>MAKE IT MOBILE<br>Mobile Speed<br>AMP<br>SEO for a smaller screen<br>So what should I do?<br>Keywords<br>Funnel the right traffic<br>Sanity vs Vanity<br>The Long Tail<br>Three types of search<br>Navigational<br>Informational<br>Transactional<br>Where to do your keyword research<br>Your business knowledge<br>Google AdWords Keyword Planner<br>Google Autocomplete<br>KeywordTool.io<br>Screaming Frog<br>SEMRush<br>Where should my keywords go?<br>Site Structure<br>How they crawl<br>Plan the hierarchy<br>Keep it simple<br>Watch your crawl depth<br>The sitemap<br>The URL<br>Create sensible internal links<br>Redirect with 301<br>Canonicalize!<br>HTML or CSS should be your building blocks<br>Make it HTTPS<br>SUMMARY<br>ON PAGE SEO<br>Page title<br>URL<br>Internal links<br>Outbound links<br>On page copy<br>H1 tag/H2 tag<br>Social sharing buttons<br>IMAGE ALT ATTRIBUTES<br>Page speed<br>Image optimisation<br>Hidden keywords<br>Link back to category page<br>Link back to subcategory page<br>Link back to the home page<br>Duplicate Content<br>The Myths of Duplicate Content<br>Get canonical!<br>Use 301 redirect<br>Noindex follow<br>The answer to duplicate content?<br>User Engagement<br>What does this mean for user engagement and search ranking?<br>Best practice guideline for user engagement?<br>Internationalisation<br>Know your market<br>Should I Internationalise?<br>Language vs country targeting<br>Best practice recommendations<br>Schema Markup<br>Is it worth using?<br>How to use it?<br>Tips<br>LINK BUILDING<br>How important are links?<br>Bad link building<br>What is authority and what gives it?<br>The Grey Area of Social<br>Internal or External?<br>How to check your links?<br>How to build links?<br>Prelaunch Checklist<br>SEARCH ENGINE OPTIMISATION<br>THE CHECK LIST<br>POPULATING YOUR WEBSITE<br>CONSIDERATIONS FOR SUCCESS AND DEVELOPMENT<br>How to measure ROI<br>What to track?<br>Source of visitors<br>Share by search engine<br>Keywords and Phrases. Which landing pages drive your traffic?<br>Number of pages receiving search referrals<br>Backlinks<br>How do we measure?<br>All measured up?<br>tools<br>General Resources<br>Speed and Structure<br>Link Analysis<br>Keyword Research<br>On Page Optimisation<br>Share this on your blog!<br></td></tr> <tr><td>H3</td><td>Further Reading<br># Myth 1<br>Google knows you’re ‘doing SEO’ and punishes you for it<br># Myth 2<br>Cramming in keywords will improve rankings<br># Myth 3<br>Social media links directly help SEO<br># Myth 4<br>Any link will do<br># Myth 5<br>SEO is instant<br># Myth 6<br>We did that SEO thing already<br>Further Reading<br>Further Reading<br>Further Reading<br>Further Reading<br>Further Reading<br># Myth 1<br>Duplicate content will destroy your search rankings across your entire domain<br># Myth 2<br>Republishing your own guest posts will hurt your site<br># Myth 3<br>Web scraper sites will ruin you<br>Further Reading<br>Visits to your site – Ranking factor? Yes – but it’s complicated<br>Time on site – Ranking factor? Probably<br>Return to Search Engine Results Page – Ranking factor? Almost certainly<br>Page views – Ranking factor? Probably<br>Global Rank – An assessment, not a factor<br>Click Through Rate – Ranking factor? Maybe<br>Meta-descriptions<br>Linking Process – Yes, again it’s complicated<br>Further Reading<br>Do you have the traffic?<br>What’s driving that traffic?<br>Is the business case worth it?<br>Understand the market<br>Understanding linguistics<br>Make it easy to switch<br>Don’t automatically redirect<br>Use language meta-tags<br>Use Hreflang tag<br>Geolocate if you need to<br>Host locally<br>Don’t use Google translate<br>Further Reading<br>What it does<br>Why you should use it<br>Knowledge panels<br>How do I use it?<br>Who will benefit?<br>What can it show?<br>Further Reading<br>Global popularity<br>Topic popularity<br>Anchor text<br>The link network<br>Link freshness<br>Diversity<br>Create Great Content<br>Speak to people<br>Create a blog<br>Get your customers involved<br>Make the news<br>Further Reading<br>SITE STRUCTURE AND FORWARD PLANNING<br>SITE SPEED<br>MOBILE<br>KEYWORDS<br>ON PAGE OPTIMISATION<br>DUPLICATE CONTENT<br>USER ENGAGEMENT<br>INTERNATIONALISATION<br>SCHEMA MARKUP<br>LINK BUILDING<br>Google Analytics - Free<br>Google Search Console - Free<br>Cognitive SEO – Free 14 day trial then monthly from US$ 99<br>SEMRush – Free with premium options then monthly from US $69.95<br>Moz Pro – Free 30 day trial then monthly from US$ 99<br>SEO PowerSuite – Free basic functionality, or purchase from £229 one off payment<br>Further Reading<br>Screaming Frog – Free with premium options<br>SemRush – Free with premium options<br>Google Analytics – Free<br>Google Search Console – Free<br>SEO PowerSuite – Free basic functionality, or purchase from £229 one-off payment<br>Moz Pro – Free 30 day trial then monthly from US $99<br>Google PageSpeed Insights – Free<br>Firebug – Free<br>AMP Project – Free<br>Schema Structured Data Markup Helper – Free<br>Schema Data Testing Tool – Free<br>Moz Open Site Explorer – Free with premium options<br>Majestic – Free with premium options<br>Cognitive SEO – Free 14 day trial then monthly from US$ 99<br>Google AdWords – Costs vary by project<br>Keyworids.io – Free with premium options<br>Moz Title Tag Checker – Free<br>Meta-tag Checker – Free<br></td></tr> <tr><td>H2WithAnchors</td><td>The definitive guide to Seo<br>THE WHAT AND WHY OF SEO<br>How Does Search Ranking Work?<br>Relevancy<br>Reputation<br>What this guide will do<br>SEO: Myth and fact<br>Site Speed: Fast or Last?<br>What’s site speed, and why does it matter?<br>Other important ranking factors for site speed<br>Finding and fixing site speed issues<br>MAKE IT MOBILE<br>Mobile Speed<br>AMP<br>SEO for a smaller screen<br>So what should I do?<br>Keywords<br>Funnel the right traffic<br>Sanity vs Vanity<br>The Long Tail<br>Three types of search<br>Navigational<br>Informational<br>Transactional<br>Where to do your keyword research<br>Your business knowledge<br>Google AdWords Keyword Planner<br>Google Autocomplete<br>KeywordTool.io<br>Screaming Frog<br>SEMRush<br>Where should my keywords go?<br>Site Structure<br>How they crawl<br>Plan the hierarchy<br>Keep it simple<br>Watch your crawl depth<br>The sitemap<br>The URL<br>Create sensible internal links<br>Redirect with 301<br>Canonicalize!<br>HTML or CSS should be your building blocks<br>Make it HTTPS<br>SUMMARY<br>ON PAGE SEO<br>Page title<br>URL<br>Internal links<br>Outbound links<br>On page copy<br>H1 tag/H2 tag<br>Social sharing buttons<br>IMAGE ALT ATTRIBUTES<br>Page speed<br>Image optimisation<br>Hidden keywords<br>Link back to category page<br>Link back to subcategory page<br>Link back to the home page<br>Duplicate Content<br>The Myths of Duplicate Content<br>Get canonical!<br>Use 301 redirect<br>Noindex follow<br>The answer to duplicate content?<br>User Engagement<br>What does this mean for user engagement and search ranking?<br>Best practice guideline for user engagement?<br>Internationalisation<br>Know your market<br>Should I Internationalise?<br>Language vs country targeting<br>Best practice recommendations<br>Schema Markup<br>Is it worth using?<br>How to use it?<br>Tips<br>LINK BUILDING<br>How important are links?<br>Bad link building<br>What is authority and what gives it?<br>The Grey Area of Social<br>Internal or External?<br>How to check your links?<br>How to build links?<br>Prelaunch Checklist<br>SEARCH ENGINE OPTIMISATION<br>THE CHECK LIST<br>POPULATING YOUR WEBSITE<br>CONSIDERATIONS FOR SUCCESS AND DEVELOPMENT<br>How to measure ROI<br>What to track?<br>Source of visitors<br>Share by search engine<br>Keywords and Phrases. Which landing pages drive your traffic?<br>Number of pages receiving search referrals<br>Backlinks<br>How do we measure?<br>All measured up?<br>tools<br>General Resources<br>Speed and Structure<br>Link Analysis<br>Keyword Research<br>On Page Optimisation<br>Share this on your blog!<br></td></tr> <tr><td>Body</td><td>THE DEFINITIVE GUIDE TO SEOTHE WHAT AND WHY OF SEO. We live in a world of information at our fingertips. At the heart of finding, collating and sorting that information are search engines.93% of online experiences begin with a search engineGoogle alone carries out over 3.5 billion searches every single dayAccounting for around 65% of global search traffic, Google are most definitely the big boys in the playground.A 2011 study by Slingshot SEO revealed that the first result on a Google search received 18.2% of total click through traffic. That share falls below 2% from the fifth result on down. 75% of users admit to not even scrolling past the first page of search results.Search engine optimisation (SEO) is the process by which we are able to produce and present our online content in a way which best fits this modern search landscape. And make no mistake, SEO is vital to a vibrant, successful online presence.There are 3.42 billion internet users today, accounting for 46% of the global population. That’s a huge market expecting the best from your online presence, whether you’re a bricks and mortar retailer or a shiny, full-service digital agency.How Does Search Ranking Work?Search engines run sophisticated computer programmes known as algorithms which utilise ‘search spiders’ to crawl the internet, assessing and ranking websites by an established set of criteria. These algorithms are incredibly complex, and the more data they receive from search results and the engagement of their users, the more complex they become.Key to understanding how they assess this digital landscape is the art of relevancy and reputation.Relevancy. At the heart of good SEO. In simple terms this is how well matched the content of your website is to the desires of your audience. Search engines are only helpful for as long as they link up the information people want to find, with the information that websites provide. The way this is done is through relevant, targeted keywords and phrases.If you don’t mention you’re an awesome cocktail bar in Cambridge on your web page, nobody is going to be able to find you when they search for ‘Cambridge cocktail bars’. Angling your digital presence to answer the most appropriate user queries is how SEO drives good web traffic.Reputation. A measure as to how trustworthy your domain and your content may be. Search engines use a range of factors to ascertain this, but in the easiest terms it’s how much of an established and respected authority you appear to be on a given topic.What this guide will do. Relevancy and reputation are simple summaries of the vital guiding principle of good SEO, linking up the most relevant and beneficial content users desire from the queries that they provide. As algorithms that search engines use grow in their understanding of search users, the importance of that natural understanding grows with it.It’s clear that the art of SEO has become so shrouded in jargon and confusion that picking out the right path can be a challenge. This guide will demystify the mysterious, offering clear, concise advice on how to completely optimise your online presence using SEO  best practice.Where best to begin? In the next section we’ll debunk some of the myths seeking to cloud the issue.Further Reading. Beginner's Guide to SEO: https://moz.com/beginners-guide-to-seoSEO: A Comprehensive Guide For Beginners: https://blog.kissmetrics.com/seo-guide/SEO: Myth and fact. The world of SEO is a constantly shifting landscape, algorithms are updated, machine learning grows more powerful and to stay relevant the requirements for good practice must adapt and grow along with them.In such a dynamic, changing landscape it’s understandable that confusion can occur. Many of the misconceptions surrounding SEO are a direct result of the fast-paced nature of changes.These misconceptions are sometimes so pervasive that it can be difficult for a newcomer to SEO to understand where the truth might lie. In providing this guide to best practice SEO, we need to first tackle some of those misconceptions head on.# Myth 1. Google knows you’re ‘doing SEO’ and punishes you for it.No, it doesn’t. The most recent substantial Google update, the rather friendly sounding Hummingbird, continues from predecessors towards the goal of better providing users with high-quality results that answer the need framed in their search query. The idea of quality goes back to relevance and reputation. Good SEO is ensuring your website meets Google’s definition of quality, while providing the content to answer the needs of the searcher.# Myth 2. Cramming in keywords will improve rankings.No, it won’t. Do you want to find a website about how to peel a mango that simply repeats the phrase over and over again? No. You want content that meets your need and resolves your frustrating mango peeling conundrum. Search algorithms are smart, and they’re designed to find the relevant, high-quality site to resolve a user’s query.# Myth 3. Social media links directly help SEO.Sorry, they don’t. Links are indeed a vital part of good SEO best practice, but social media links from the likes of Twitter and Facebook do not directly contribute. Don’t discount them because of this however. What social links help to do is raise awareness of your digital presence, and may build an organic interaction as people return to your site at a later stage. There’s a strong argument that social shares also help build the idea of reputation, rather like signals Google uses to establish authority. Using social media as your entire link building strategy will not provide the same direct results as good link building, but social media still has value building your brand organically and potentially adding to the idea of reputation and authority.# Myth 4. Any link will do.Sorry, not all links are born equal. In the dark days of so called ‘black hat SEO’, some practitioners would build entire websites of poor quality links, driving up search rankings with spammy inbound links. Not only have search engine algorithms learned to recognise this poor practice, they actively now penalise websites which utilise it. Building natural, high-quality links is the way forward.# Myth 5. SEO is instant.Alas, it is not. It takes time to build up a positive search ranking. A huge part of SEO is building a positive digital reputation. Nobody expects to build a great reputation overnight. SEO best practice is about producing quality, relevant and respected content and building your brand online. You may not see immediate results, but you will see results.# Myth 6. We did that SEO thing already.SEO is not a one-time thing, it’s an on-going, holistic approach to your online presence. SEO best practice is all about quality and relevance. We cannot emphasise this enough. To suggest you should only strive to be quality and relevant once wouldn’t be something you’d even consider in other aspects of your business.So where next? Let’s take a look at the impact site speed and accessibility have on your rankings.Further Reading. SEO Myths: https://www.optimizesmart.com/12-strong-proofs-debunk-seo-myths-educate-clients-seo/17 SEO Myths You Should Leave Behind in 2016: http://offers.hubspot.com/seo-mythsSite Speed: Fast or Last?A user’s first impression of a website is the site speed. That’s the time it takes a website to load. We don’t live in a world of screechy 56k dial-up anymore. People expect an experience that mirrors this.What’s site speed, and why does it matter?Site speed is a factor of page speed, the time it takes a particular page on your domain to load. Site speed is an indication of the speed of the whole domain, using a representative sample of pages.Site speed isn’t simply a case of user experience (UX), it’s also a confirmed ranking factor for Google. But what metric is actually measured? Research seems to show that time to first byte (TTFB), the time it takes a browser to receive the first byte of response from a web server, may be the deciding factor in this ranking. As with many ranking factors it’s unclear the full impact, but unlike many, at least Google have come out and said it does matter!It’s clear why. A huge motivator behind Google’s search ranking system is to provide users with the best possible experience. That means not only sourcing and linking the best content for a user query, but offering the solution which can most quickly answer that query. A slow site will significantly detract from meeting that need.If annoying your customer isn’t bad enough, slow site load times can also add to another negative ranking factor for Google, what’s known as the Return To Search Engine Results Page (RTSERP). That’s how many users visit your site, then immediately abandon it to return to search results without looking past the page they land on. The quicker they do this, i.e the less time they spend on your page, the worse this looks in Google’s analysis of the value added by your website. Slow load speed means people leave out of frustration. This isn’t theoretical: a 2012 consumer study showed that 67% of UK consumers abandon online purchases due to low load speeds.It’s worth watching this video on the impact of queries, long and short clicks and click through rates on Google rankings to understand the importance of this better.So intuitively you might think that having a small, sleek, quickly loading site is the answer. To an extent this may be true. However there’s a good chance you’re then making sacrifices on quality and depth of content simply for a single ranking factor.If time to first byte (TTFB) is indeed the metric measured, as seems to the case, then in pure ranking terms worrying about large sized, high-quality content may not be as significant an issue as the back end infrastructure used to provide your web services.Your web servers, databases and network infrastructure may be a more significant ranking factor than you think. Delivering that first byte may well be exactly the factor that Google is ranking. Don’t mistake that direct ranking correlation as the only impact on your search rankings however, ultimately your user satisfaction and behaviour can have just as an important organic impact on your optimisation. Fast websites make people happy. Happy people visit more often, and spend more of their time on your website. So what’s next?Other important ranking factors for site speed. Unnecessary fancy flash videos can slow load times.Too many HTTP requests. These are the requests sent to web servers for files on your web page. Assess them, remove those deemed unnecessary.Images not properly optimised will also slow down load times. Make sure images are properly sized for your web page.Bulky code can cause issues. Assess and trim white space or unnecessary spacing and line breaks.Lots of funky embedded external media. Ask yourself do you really need to embed external media to your site? Once you do so, you’re at the mercy of the host’s load speed.Unnecessary fancy flash videos can slow load times.Too many HTTP requests. These are the requests sent to web servers for files on your web page. Assess them, remove those deemed unnecessary.Images not properly optimised will also slow down load times. Make sure images are properly sized for your web page.Bulky code can cause issues. Assess and trim white space or unnecessary spacing and line breaks.Lots of funky embedded external media. Ask yourself do you really need to embed external media to your site? Once you do so, you’re at the mercy of the host’s load speed.Finding and fixing site speed issues. Whether you think you have issues, or you’re just plain diligent and want to check all the same, there are a number of tools you can use to assess your site speed:Google’s page speed insights tool not only analyses site speed, but offers some basic advice on areas to improve on.The Firefox add-on Firebug provides a wealth of development tools, a speed analysis tool being one of them.And webpagetest.org offers an alternative analysis with a simple to use interface breaking down results.The above tools  should offer some helpful insight on where to focus your time. Next up? The importance of mobile.Further Reading. How Loading Time Affects Your Bottom Line: https://blog.kissmetrics.com/loading-time/10 Ways to Speed Up Your Website –and Improve Conversion by 7%: http://blog.crazyegg.com/2013/12/11/speed-up-your-websiteMAKE IT MOBILE. Wondering whether to optimise your website for mobile? It’s not even a serious question anymore. If you want to remain relevant, you need to think mobile.According to the We Are Social’s 2016 report, laptops and desktops accounted for 56% ofweb traffic in 2015, down 9% year on year. This is still the largest market share, but it’s what happened to mobile that should get your pulse racing. Mobile phones accounted for 39% of web page views globally in 2015. That’s a huge 21% increase year on year.Mobile Speed. One of the most significant limits to mobile web browsing used to be the problem of data connectivity. That’s no longer such a challenge. The average global mobile data speed today is roughly 2 MB a second. Erickson reported the average monthly data traffic per smartphone was over 1 gigabyte in 2014, and predict that to increase five-fold by 2020. You don’t need to be scared of a mobile site that looks good anymore.That doesn’t mean you should discount loading speeds. Page speed is still a ranking factor, and although mobile data speeds have come on leaps and bounds in recent years, it’s still slower than your average broadband.  Want to speed up your mobile page? Optimise your images, minimise your code where possible and try to remove as many redirects as you can. Oh and don’t use flash. Many mobiles don’t support it, so it’s often a waste of resources.AMP. If we’re talking mobile speed, we need to talk Accelerated Mobile Page, or AMP. This open source initiative, spearheaded by Google, Twitter and various other exciting tech giants, aims to dramatically improve page speed for mobile users.This is seen as particularly important in international markets like Indonesia, where mobiles accounted for a whopping 70% of web traffic in 2015. In a country with 326 million mobile phone connections, that’s a big market to tap.Given Google’s own involvement in the project, and their continuing drive for faster web pages and better user experience, it’s postulated that AMP may go on to be considered a ranking factors for mobile SERPs, in the same way ‘mobile friendly’ is now. Even aside from the possibility of AMP conferring a positive ranking benefit in itself, the functionality of it as a platform which delivers faster load speeds most certainly does.AMP HTML is essentially a custom version of HTML. A basic understand of the language means AMP should be an easy step forward. Luckily there’s a robust AMP tutorial ready to lead you along the way.SEO for a smaller screen. Mobile screens are smaller than laptops. It’s such an obvious statement, but it’s one with significant consequences for SEO. Those consequences are made clear in a recent eye-tracking study undertaken by Mediative. Some key takeaways to consider:It takes 87% longer for the first organic result to be seen on mobile.Just 7.4% of total clicks were below the 4th result.Only 62.9% of tasks resulted in a user scrolling down.11% more clicks went to Google’s knowledge graph on mobile compared to desktop.The top sponsored ad was viewed by 91% of searchersIf you’re the kind of business that gets a significant portion of your traffic from mobile, or work heavily in markets like Indonesia where mobile far surpasses desktop access, then these results can have serious consequences. The key takeaway is that mobile square ‘inchage’ is extremely valuable, and the limited screen size makes that competition all the more fierce. It also means ranking in the top 4 organic results is even more important than it is on desktop.So what should I do?Google made it clear in discussing a recent update. If your site is not optimised for mobile, it will do poorly in mobile search results. This is something they’re very keen to push, with an update in May 2016 looking to amplify ‘mobile friendliness’ as a ranking factor for mobile results. Thankfully they also made it easy for you to see through their eyes, by providing a handy tool to check your site. Just input your website, and let Google provide its own assessment. Simple.If you want to make things better? Some quick tips.Consider improvements to make your mobile site load faster.Implement AMP if you have the resources to do so.Don’t use flash or pop-ups.Remember screen space is key. Aim for those top 4 SERP spots.Consider screen space when optimising titles and descriptionsCater to fat fingers! Ensure people can click links and buttons on your site.If you have an app, index it to your mobile site.Mobile may offer unique challenges, but if there’s one thing it shares with its dated desktop cousin, it’s the benefits of good keywords. That’s where we go next.Further Reading. Make site mobile friendly: http://www.practicalecommerce.com/articles/115764-make-your-website-mobile-friendly-now-3-waysApp Store Optimization – A Crucial Piece of the Mobile App Marketing Puzzle: https://blog.kissmetrics.com/app-store-optimization/17 Testing Tools for Mobile UX:https://blog.kissmetrics.com/testing-tools-for-mobile-ux/Keywords. Keywords. The clue is in the name. They’re vital to effective SEO and at the heart of the idea of relevancy. Get them right and our online presence will benefit greatly. Fail to give them the attention they deserve and you may forever languish in the lower pages of search engine results. Here we take a look first at keywords and the theory of targeting, before moving on to some useful resources for your keyword planning.Funnel the right traffic. The traditional marketing funnel is a useful tool in understanding the path of good keyword conversion. Grow awareness. Cultivate interest. Provide consideration. Deliver conversion.Sanity vs Vanity. As a shoe retailer it might be tempting to go all out targeting the keyword ‘shoe’. It’s what you’ve got. It’s what you want to sell. ‘Shoe’ is an incredibly popular search term, so surely targeting the top will get you the search ranking you dream of? Well no. That’s vanity talking. First of all there’s a huge amount of competition for the term ‘shoe’. Unless you’re far and away the largest shoe retailer out there, you’re going to find it tough to rank. That’s problem number one. That’s applying the sanity part. Problem number two goes back to relevancy. How many people actually searching for the term ‘shoe’ are really looking to buy the type of shoes you sell? Maybe they’re just looking up shoe sizes because they’re curious. Maybe they want to know what shoes their favourite celebrity was wearing at the Oscars. This would be an example of a keyword right at the top of the marketing funnel. The term ‘shoe’ may at best raise awareness. Use of content with a more defined key phrase, perhaps answering questions such as ‘what shoes are best for running?’ would move us further down the funnel, providing interest, maybe even consideration. But if you want to convert, you need to look to the long tail.The Long Tail. High-frequency search terms like ‘shoe’, terms which garner hundreds or thousands of daily searches, make up only about 30% of all internet searches. 70% of searches actually lie in what is known as the ‘long tail’. These tend to be more detailed, specific searches which produce far more targeted results. The benefit of the long tail is that these searches are made further down the conversion journey. A user searching for ‘Size 10 men’s training shoes in white’ is far more likely to convert to purchasing those shoes than the higher frequency but broader term of ‘shoe’. Ranking well for long tail searches provides relevant traffic which can deliver real conversion.Three types of search. Of course not everyone is looking to buy shoes. That’s just an example of one type of search. There are three broad types of search to be aware of. Ultimately they’re defined by searcher intent.Navigational. This is the act of inputting a specific search term with the intent of finding a particular website. It’s nearly pointless trying to target this type of search. Somebody Googling ‘Facebook’ is unlikely to want to visit Amazon.Informational. These are searches covering a broad topic, for example searching for ‘world’s biggest cities’. The searcher is looking for information on a given topic. Generally these are queries without any financial value. It’s for this reason that Google has been pushing its own knowledge graph, the informative results to queries that are becoming amore common response to informational searches. That’s not to say you can’t derive a benefit from targeting these queries. The kind of keywords which could work would provide answers, value adding blogs, how-to videos explaining a topic. These can help deliver authority on given topics which may well result in later benefits for your business.Transactional. This is where the real benefit in keywords often lies. These are the searches which indicate intent to complete a transaction. They can be broad queries like ‘buy trainers’ or more targeted such as ‘Size 10 men’s trainers in white’. These searches live in the sweet spot of the marketing funnel, the ever-present chase for conversion. It’s here that long tail keywords can really deliver value.Where to do your keyword research. We’ve defined where keywords can deliver the most value, but how do you decide upon the keywords to use? Here are some great places to look.Your business knowledge. So often overlooked in technical SEO recommendations, but your hard-won business knowledge should be a vital first step in your keyword research. Who is your customer? What are their favourite brands or topics? What’s your experience of the target segment and the types of things they’re looking for? This traditional style of persona creation should give you a good foundation for the keywords and terms which you should explore.Google AdWords Keyword Planner. This is often the first point of call for an exploration of keywords. Google’s rather helpful tool not only provides estimated search volume of given keywords, it also has the option to search for similar terms, given you an indication of other words or phrases which could drive traffic. If that’s not enough, it also provides an estimated cost of running paid campaigns.Search for your chosen keyword, then assess the search volume under Local Monthly Searches. Be aware however, this figure represents the total searches for the given term, not the numbers you will directly achieve.Google Autocomplete. Such a simple tool for keyword research but often overlooked. Google’s autocomplete function is actually a very powerful resource. When we type in words to Google, the complex Google algorithms try to help us out by predicting what might come next. That prediction is a good indication of the types of terms people are searching for. This can give you a great insight into keywords phrases. It may also lead to you wondering what Shoes of Prey are.KeywordTool.io. An alternative and easy to use keyword planner. Keywordtool.io offers a simple, free search function that will take your suggested keyword and provide up to 750+ alternative long tail keywords. It actually works by using data from Google’s own autocomplete function.You can search in 192 Google domains, in 83 Google language interfaces. The free version simply offers you the alternative keywords without any metrics. Keyword Tool Pro offers search volume, cost-per-click for campaigns and indication of AdWords competition.Screaming Frog. This is the reverse engineering side of keyword planning, using competitor research. Screaming Frog is an extremely easy to use piece of software which crawls a given website domain, hunting down various useful snippets of information for SEO. On top of a lot of very useful technical data, it also picks out keywords in use on a particular website. Using Screaming Frog can give you a helpful insight into what keywords the competition is using. If you’re feeling competitive you can try and rank for the same words, stealing your competitor’s traffic. Alternatively you can use this to inform your own choices so as not to overlap with a competing term.SEMRush. Another superb resource, and one that’s perhaps less well known. SEMRush aims to make it easier to assess market opportunities by collating and presenting a wealth of search data such as competitor’s organic and paid search results, link building and advertising. For keyword research purposes it also displays some valuable data on words and phrases that can help identify terms to target on your own website. There’s a limit to both the depth of results and the number of daily searches for the free version, with various packages for paid content.Where should my keywords go?So now you’ve identified your keywords, where do they go? Here’s a brief list, and an image to explain.Click on each number below to see where to place your keywords• Page title – Keywords near the beginning. Make each title unique• URL – Sensibly structured and easy to read• Page headings and H1-H2 – Tags inserted in body of copy• Body of the text – Nearer the top of copy is generally better. And make it read naturally!• Image alt attributes – Ensure it relates to the image• Image name – Ensure it relates to the imagePage title – Keywords near the beginning. Make each title uniqueURL – Sensibly structured and easy to readPage headings and H1-H2 – Tags inserted in body of copyBody of the text – Nearer the top of copy is generally better. And make it read naturally!Image alt attributes – Ensure it relates to the imageImage name – Ensure it relates to the imageThis is a best practice guide on where to put your keywords. But always remember, do not cram them in! That goes for page attributes like above as well as the body of the content.Further Reading. Keyword Research: The Definitive Guide: http://backlinko.com/keyword-researchKeyword Research: http://blog.hubspot.com/marketing/how-to-do-keyword-research-ht#sm.00000mkgu8174ie3av90w84ie86okSite Structure. Your site layout not only determines the ever important usability, and how easy users find it to navigate, but also plays an important part in the technical side of search ranking.How they crawl. How easy a site is to navigate translates into how easy it is for a web crawler, the tools by which search engine algorithms search and assess websites, can navigate and index your website. If the web crawler can’t do this easily, your search rankings will not be favourable. You should be aware that crawlers have a ‘crawl budget’, dictating how long they will spend crawling a given site at a given time. The less authority a site has, the lower the budget. That means you’ve got a limited amount of time to impress. Imagine yourself as a bricks and mortar retailer. You want to arrange your stock in a way that makes it as easy as possible for your customer to find what they want. Now think of these web crawlers as a mystery shopper, assessing the way your store is set out and using those results to recommend (or not) your business to others. The site structure is the framework of your entire digital presence. Optimising it provides a smoother, more enjoyable user experience, but also delivers tangible benefits to search rankings.Your site layout not only determines the ever important usability, and how easy users find it to navigate, but also plays an important part in the technical side of search ranking.Plan the hierarchy. Sites should be structured with the homepage at the head of the tree, with roots of category, subcategory, and further pages such as product pages logically linked, using an easy to follow process.Keep it simple. Be sure to name each section in a logical way that mirrors the terms that users will be searching for.Watch your crawl depth. Aside from a crawl budget, web crawlers like Googlebot also dislike too great a ‘crawl depth’. That’s a reference to how far down a chain of links a web page is hidden. Keep things simple, categorised, and don’t send crawlers down a dark and winding digital alley.The sitemap. You’ve gone to the effort of planning and implementing a well laid out domain. Make sure and create an XML sitemap to derive the full value from having done so. These are a quick, easy way for webmasters to inform search engines about the layout of their pages and how best to crawl them. The crawlers will find their way across your website anyway, but think of this like giving them a roadmap to make the process that bit easier.The URL. These are the signposts for your users. A good URL can make a huge difference in user experience and the resultant web traffic that you receive.Shorter is always better than longer.Make it read naturally for a human.Use relevant keywords where possible.When possible place content on the same sub-domain to preserve authority.Create sensible internal links. Internal links point to another page on the same website, and how these are implemented can directly impact your SEO. Ensure the anchor text used as the basis for the link uses a relevant keyword. Use of the word ‘here’ to indicate a link is dated and terrible for SEO. Internal linking provides further data for crawlers on relevancy and detail of your site layout. They allow users to navigate through your website, help establish information hierarchy and help spread what’s known as authority’, or the metrics of ranking, throughout your site. Again this is a logical process. Ensure each of your web pages has a link from another page on your site, and to another page on your site. Follow the established hierarchy of your web structure. And don’t just throw links in all over the place.Redirect with 301. Sometimes your website will quite naturally end up with several different versions of a piece of content in multiple locations. There are a number of valid reasons this can happen, say the change of name of a product requiring a new URL. Well discuss the idea of duplicate content itself in more detail, but in architecture terms 301 can be a great help. With all these pages of similar information, which should crawlers crawl? Use a 301 HTTP redirect to direct crawlers to the relevant content. It’s important you use 301 and not 302, as 301 actually distributes ‘link juice’. How much juice? Open for debate, but a recent 301 redirect study suggests as much as 15% could be lost.Canonicalize!Canonicalization is the process whereby you direct search engines towards the original version of content.Do this by adding the tag rel=canonical as part of the HTML head of a web page. As below:This method passes around 90% of the ‘link juice’ to the original content and is quick and easy to implement.HTML or CSS should be your building blocks. HTML is the original building block for the World Wide Web, but it’s come a long way since. HTML and CSS should still be the fundamental tools for good site building. Fancy coding with JavaScript, Flash and others can reduce a crawler’s ability to fully index your site.Make it HTTPS. Google wants to see websites running on secure HTTPS servers. That’s important enough in itself, and provides a small ranking boost. On top of this more and more browsers, and indeed users, are savvy to the possible security problems of alternative servers. Hosting on secure HTTPS can be a real benefit for your traffic and ultimately your search rankings. This video offers a look at the technical sides of these challenges for you.SUMMARY. In Summary, there are 3 main benefits to proper site structure:The structure is in place, it’s time to optimise your pages.Further Reading. How to Create a Site Structure That Will Enhance SEO:https://blog.kissmetrics.com/site-structure-enhance-seo/Chapter 3: Site Architecture & Search Engine Success Factors: http://searchengineland.com/guide/seo/site-architecture-search-engine-rankingON PAGE SEO. Page title. No longer than 55 characters. Check title length if unsure. Use keywords in titles. Best practice is to include two keywords if possible, and ensure the title reads naturally. If your brand has name recognition that can drive traffic, be sure and use it.URL. Make URL’s easy to read and logical. Include keywords. Follow site hierarchy. Separate words with hyphens if required. Shorter is always better. Internal links. Ensure every single page is linked from another page, and to another page on your website. Add these links naturally. Use descriptive anchor text as the basis for internal links.Outbound links. Use descriptive anchor text. Link outbound to pages relevant to the content of your own page in order to help crawlers identify the topic. Links to high authority sites in particular can help build trust and establish authority in a topic area.On page copy. Provide unique content about the subject relevant to the page. Use keywords at the start of copy where possible. Break down into easy to read sections with headers and sub-headers. Include keywords in headers/sub-headers where possible. Aim for 500+ words, depending on and assuming it’s relevant to the topic.H1 tag/H2 tag. Should include keywords relevant to the content of the page. Do not repeat keywords.Social sharing buttons. Provide easy to use social sharing buttons. The easier your website is to share the more likely you are to generate traffic from these sources.IMAGE ALT ATTRIBUTES. Ensure all images have alt image attributes. Use relevant keywords that relate to the image.Page speed. Make sure your page loads quickly. See our section on page speed for tips.Image optimisation. Images can account for a large amount of the bytes on your website. Optimise them to ensure they only take up as much space as they need.Hidden keywords. Don’t hide keywords in images or flash videos. Crawlers can’t ‘read’ this text, so the benefits linking searcher intent to that keyword will be absent.Link back to category page. Ensure your page links back up the chain of architecture.Link back to subcategory page. Ensure your page links down the chain if applicable.Link back to the home page. Standard practice is a logo in the top left linking back. Ensure every page has these ‘breadcrumbs’, so that users know where they are in your site, and how to get back.Duplicate Content. Duplicate content is content that appears on the World Wide Web in more than one location, or URL. That could be multiple locations on one site or on several separate domains. There are four main reasons that this can be a problem.Search engines aren’t sure which version of the content to indexSearch engines aren’t sure who should benefit. Link metrics, and the ranking bonus that goes with it, can be split between multiple locations.Search engines aren’t sure which location should be ranked higher for search results.Web pages are given a crawl budget. If much of your budget is taken up by duplicate content it could negatively impact the amount of unique content you have indexed, and thus potentially your search ranking.So what does all this mean?The Myths of Duplicate Content. # Myth 1. Duplicate content will destroy your search rankings across your entire domain.Thankfully not. There seems to be very little evidence that the odd piece of duplicate content will severely diminish a sites ranking. If your entire website is made up of duplicates of the same piece of content, you’re likely to come out very badly on search rankings. Other than that, you don’t need to be afraid of duplicate content damaging all your hard work. The duplicated content itself may not rank highly, but the rest of your website will be fine.# Myth 2. Republishing your own guest posts will hurt your site.Really? See above. Blogs can be a great way of driving traffic to your site. Don’t be afraid that reposting that amazing article about the mythological healing powers of asparagus on your own blog that you posted somewhere else previously is going to hurt you. Use the canonical tag to ensure search engines know where the original content can be found. More on that in a second.# Myth 3. Web scraper sites will ruin you. These are sites which automatically trawl the internet, curating and reposting relevant articles to their topic or niche. They may sound like the devil, but some of them can actually provide a valuable service curating news or providing similar services. The worry is however that in frequently scraping and curating your content these sites will somehow make your own look like spam. Again this is very unlikely to ever occur. Scrapers can actually help in some ways, as by lifting your content and any internal links you have included they can end up directing traffic to your site.Get canonical! . Canonicalization is the process whereby you direct search engines towards the original version of content. It’s pointing a digital finger at the official version. Do this by adding the tag rel=canonical as part of the HTML head of a web page. As below:This method passes around 90% of the ‘link juice’ to the original content and is quick and easy to implement.Use 301 redirect. Another alternative to work around duplicate content is the 301 permanent redirect. Add these 301 redirects in your .htaccess file to redirect your users, Googlebot, and other spiders to the appropriate version of your content.Noindex follow. A useful alternative if you’re worried about large amounts of duplicate content is use of the meta tag ‘noindex, follow’. This note essentially asks crawlers not to index a particular page, but directing them to continue to follow links within the page. It should be added into your meta-tag at the header of the page. This can be particularly useful in issues of pagination, that is the practice of breaking up content over multiple pages or URLs, such as an article over several pages or multiple images in a gallery. Rel=next and rel=prev is recommended for dealing withpagination.The answer to duplicate content?Like much of SEO best practice, dealing with duplicate content involves a whole lot of logic and common sense with a small slice of technical knowhow. What’s important is that you don’t quake in fear at the idea of any and all duplicate content, and maintain a consistent approach to any content you deem requiring one of the solutions discussed above. Where next? We’ve had a look at the technical side of SEO. Now let’s take a look at the users.Further Reading. Duplicate Content SEO Advice From Google: http://www.hobo-web.co.uk/duplicate-content-problems/What is Duplicate Content?: https://searchenginewatch.com/sew/how-to/2049078/duplicate-content-101User Engagement. The ultimate goal of a search engine is to match user intent with the appropriate web page. Yet the actual impact of user engagement can be a murky old world. User-based metrics, and their impact on ranking factors, are notoriously difficult to pin down. So what are they? And which might be ranking factors?Let’s start with this great correlation study from Moz and SimilarWeb. The numbers shown are mean Spearman’s correlation. This study perhaps doesn’t cover all the factors, and we should always be careful of the peril of correlation vs. causation, but it does give us a good basis to explore the ranking potential of user engagement.Visits to your site – Ranking factor? Yes – but it’s complicated. Thisfactor relates heavily to the idea of name recognition. The more visits you getto a site, the higher you tend to rank. It seems pretty simple. Howeverthis is likely to be correlation rather than causation – bigger brands tend tohave more links, authority and online presence than smaller brands. It’s fairlyobvious from what we know of SEO that the more you improve your visibility,trust and name recognition, the higher you will rank.Time on site – Ranking factor? Probably. Return to Search Engine Results Page – Ranking factor? Almost certainly.Page views – Ranking factor? Probably. We can gather the three above under the heading of engagement. Time on site does indeed seem to indicate a slight positive ranking benefit. The longer someone spends on your site, the better. Likewise a greater number of page views also seemed to correlate with higher rankings.RTSERP, defined in this study as ‘bounce rate’, shows a negative correlation, which is what we would expect. The higher the bounce rate from your site, the worse your site will rank. This makes a lot of sense when looking at user engagement as a whole. If a user immediately clicks back from the first page on your site they visit, they’re then unable to engage in any of the other activities on your website that may add further user engagement benefits to your search ranking.Global Rank – An assessment, not a factor.This is a SimilarWeb metric that correlates website traffic and user engagement to assess the idea of authority. A lower ranking, i.e being in the number one spot, does seem to correlate with higher search ranking. Although this is more an endorsement of their assessment than a metric to aspire to.Click Through Rate – Ranking factor? Maybe. In its simplest form this is the number of people who click on a link against the number of people who have the opportunity to do so. There’s been a lot of talk about this metric over the years. A recent study seems to indicate that this is not a ranking factor, but others argue to the contrary. If you want to dive into the argument then this is a great summary of click through rate studies. The most convincing argument is perhaps the simplest, why would Google overlook a ranking factor which delivers a direct assessment of their own ability to match searcher intent?Meta-descriptions. Meta-descriptions are the short bodies of text which describe an individual web page in search results. In many ways they are the very first impression your user will receive of your website. It’s important that first impression is a good one. Ensure it’s less than 155 characters long, so it’s not cut off in search resultsWrite a meta-description that educates your user as to what your page is for, entertains or excites them to want to visit it, and offers a relevant sample of what they can expect on your page. The actual text in a meta-description doesn’t directly rank in SEO, so there’s no point throwing in keywords you don’t need to. Instead think of this as your first chance to impress your user, and let your brand, your organisation or your offer shine. The more engaging your meta-description is the higher the click through rate you’re likely to receive.Linking Process – Yes, again it’s complicated.We’ll go into linking in more detail to come, but Google has long looked at linking as a tacit peer endorsement. The better quality a site is, the more likely it is to be linked to. The more high-quality links in, the more users are endorsing a particular site.What does this mean for user engagement and search ranking?We know Google and other search engines are built on matching searcher intent. It’s hard to see how user engagement wouldn’t be a part of that. Unfortunately it’s also hard to see just where that interaction might lie in influencing the ultimate search rankings.There’s a lot of excitement over Google filing patents in regards to algorithm updates and possible technical answers to some of the challenges around tracking user engagement, but Google aren’t so keen on everyone getting excited by patents.Best practice guideline for user engagement?Whether or not user engagement directly impacts search ranking factors, and understanding how to measure that, may ultimately be superfluous to the argument. Having a beneficial web presence is all about user engagement. You want to deliver what your user wants, in the easiest form for them to interact with, and in a way that encourages them to do so as much as they possibly can. That’s just smart business.Build your website to cater for your user. Curate your online presence so you can deliver what they want. Once you’ve done that, you’ve already won half of the SEO argument, even if you can’t measure exactly how you’ve done it.Further Reading. User Engagement: http://www.thesempost.com/user-engagement-as-a-google-ranking-factor/User Engagement Metrics Aren’t a Ranking Signal, But You Should Treat Them Like One: https://searchenginewatch.com/sew/opinion/2422545/user-engagement-metrics-aren-t-a-ranking-signal-but-you-should-treat-them-like-oneSearch Engine Ranking Factors 2015: https://moz.com/search-ranking-factors/correlationsInternationalisation. The world’s a big place. But the World Wide Web opens it up more than ever. Can any market ever truly be just domestic anymore? So in this international world, how is our digital presence impacted, and what does that mean for SEO?Know your market. Knowing your market is key to any good business. Understanding that market is even more important when it comes to internalisation. So you want to a web presence in Indonesia? That’s 250 million customers just waiting for you. So you need to set up your website in Bahasa Indonesian? Except 70% of web traffic in Indonesia is from mobile, so you need to focus not just on the language, but on the optimisation for their preferred method of consumption. Wait a minute though, maybe you can add in the 30 million people in Malaysia, really open up that regional market? Except in Malaysia the common business language is English, and there’s a roughly equal split between laptop and mobile web consumption. How do you balance an optimised digital presence in the region? Welcome to the problem of internationalisation.Should I Internationalise?Do you have the traffic?Your first question should be, is there enough interest for you to internationalise your web presence? Use Google Analytics to check your volume and trend of traffic by location and language.What’s driving that traffic?What are the identifiable keywords, phrases, pages, topics or referrers driving your traffic from a given location? Does that translate into a tangible business benefit that will reward internationalisation?Is the business case worth it?It may be a complex cost-benefit analysis, but it’s better than a shot in the dark. What’s your current conversion rate from domestic traffic? How might that translate with the traffic you estimate you’ll receive internationally? What’s the competition locally? What’s the cost of setting up an international web presence?Language vs country targeting. Assuming the business case for internationalisation is a convincing one, you need to look at the options for how to move forward. Is it best to target by country, or by language? That is something you need to seriously consider. We can’t tell you the answer. It will depend on your business goals and the traffic you’re targeting. Here’s a handy decision tree from International SEO Consultant Aleyda Solis, hosted on Moz.Best practice recommendations. There are a confusing array of options on how to set up your international web presence, and depending on whether you decided on a country targeting or language targeting approach that can change.Country targeting – Best practice is a country code top level domain, or ccTLDs. This is the best way to show search engines where a site is from. The downside is that if you’re king of the hill with your .com site, a ccTLDs on your .co.uk site won’t share the ranking benefit.Language Targeting – Best practice is generally a subdomain of your main site. So your Spanish site would be yourcompany.com/es. This allows you to have an alternative language web presence without the additional costs of country specific targeting through ccTLDs.Understand the market.That’s browsing habits, methods of consumption, search habits, purchasing habits, competitors. Check things like content consumption, social stats, Alexa rankings and ComScore data.Understanding linguistics. That’s not just the language, but how it’s read. English may be read from left to right, but some languages are not. That means all that focus on the top left of a web page you might be targeting? Flip it over and think again.Make it easy to switch. If someone lands on your English page but wants the Spanish, don’t make them search for it. Make it easy, obvious and logical how people switch between languages.Don’t automatically redirect. There’s nothing worse than a web page making a decision for you. Let users choose the language, don’t auto-detect from IP addresses or similar.Use language meta-tags. Add the HTML meta tag advising search engines of your language or location. Google might not use it, but other search engines and software do.Use Hreflang tag. This is a meta-tag which Google can use to reference the language and location of your page, thus making it easier to serve up relevant results for people searching in that language.Geolocate if you need to. If you’re country targeting, and not using a ccTLDs, then use the geo-targeting option of search engines to specify your target country.Host locally. If possible, host on a local IP address to the location targeted. Evidence seems to indicate this will impact your local search rankings. This may be down to site speed as much as the actual IP address.Don’t use Google translate. Google translate is great if you’re on holiday trying to order dinner. It’s not great if you want to be an internationally respected business. Use a proper translation service.Further Reading. Internationalisation:https://www.seroundtable.com/google-international-seo-faqs-15786.htmlThe Ultimate Guide to Multilingual and Multiregional SEOs:http://searchengineland.com/the-ultimate-guide-to-multilingual-and-multiregional-seo-157838FAQ: Internationalisation:https://sites.google.com/site/webmasterhelpforum/en/faq-internationalisation#q1Schema Markup. Schema markup is a vocabulary or code which you can add to your website HTML to improve the information your website provides to search engines, and thus the information search engines provide to users.What it does. Schema doesn’t just tell search engines what your data is, it tells them what it means.Why you should use it. Utilising schema will allow you to more effectively manage the information displayed by search engines in SERPs, presenting ‘rich snippets’ of information.Knowledge panels. It also helps to inform Google what to display in knowledge panels. This can be particularly important in engaging mobile users.How do I use it?No new skills needed. Scheme simply requires you to add unique schema vocabulary to HTML microdata.Who will benefit?You, and your user. Allowing you to more accurately represent the relevant information in your SERP means better user experience and better engagement.What can it show?It can show an awful lot. Most often:Creative work – Author, illustrator, ISBN, audio, creator, genre etc..Events – date, time , duration, work featured, work performed etc…Organisation – address, email, employee, review, image, telephone etc..Person – address, birthplace, children, brand, honorific, image etc…Place – image, address, event, photo, telephone etc..Product – award, category, brand, logo, review, offers, image etc…Social Channels – URL, Facebook, Twitter, LinkedIn etc…Creative work – Author, illustrator, ISBN, audio, creator, genre etc..Events – date, time , duration, work featured, work performed etc…Organisation – address, email, employee, review, image, telephone etc..Person – address, birthplace, children, brand, honorific, image etc…Place – image, address, event, photo, telephone etc..Product – award, category, brand, logo, review, offers, image etc…Social Channels – URL, Facebook, Twitter, LinkedIn etc…Is it worth using?A Searchmetrics study found domains with schema integrations rank four places higher on average than those that do not. As with all such studies it’s hard to isolate this single factor, but the correlation is strong. Only 0.3% of domains were using schema as of Searchmetrics 2014 study, yet 37% of Google results were displaying rich snippets. That’s competitive advantage waiting to be delivered. Some organisations have reported as much as a 28% increase in click-through-rates from implementing schema.How to use it?It starts with Google’s Structured Data Markup Helper.– Select the type of data you want to markup. – Add the URL you wish to markup. – The markup tool will load the trial page. – Highlight and mark those aspects you wish to markup. Do this until complete. – Add the HTML. – Then add Schema markup to your page. Check the Structured Data Testing Tool to see how it will look on your page.It starts with Google’s Structured Data Markup Helper.Select the type of data you want to markup.Add the URL you wish to markup.The markup tool will load the trial page.Highlight and mark those aspects you wish to markup. Do this until complete.Add the HTML.Then add Schema markup to your page.Check the Structured Data Testing Tool to see how it will look on your page.Tips. Check out commonly used types of schema.Markup anything and everything that may add value.More markup is better than less markup.It costs nothing to test. Use the Google testing tools to see how things look.Check out commonly used types of schema.Markup anything and everything that may add value.More markup is better than less markup.It costs nothing to test. Use the Google testing tools to see how things look.Further Reading. Rich Snippets: All You Need to Know:https://builtvisible.com/micro-data-schema-org-guide-generating-rich-snippets/How to Boost Your SEO by Using Schema Markup:https://blog.kissmetrics.com/get-started-using-schema/Schema.org Structured Data: https://moz.com/learn/seo/schema-structured-dataLINK BUILDING. Links are the roadmaps of the internet. They not only direct our users, but they provide the avenues down which search engines crawl. Getting your links wrong can deliver digital gridlock. Getting your links right can not only deliver a far superior user experience, but provide significant benefits to SEO.How important are links?Many experts consider good links to be amongst the single most important factors of best practice SEO in determining search engine rankings.Search engines consider links to be a vote of popularity. They’re a huge indicator of that all-important reputation and authority. The more links driving traffic to your site, the better that looks to search engines. The better things look to search engines, the higher you rank. But not all links are created equal.Bad link building. There was a day in the dark days of what is known as ‘black hat SEO’ that people would attempt to build any link they could. They would create ‘link farms’, a spammy web page with hundreds and hundreds of links in order to fool search engines into believing a website was worthy of higher search rankings. Search engines got smart. Nowadays the algorithms are much more sophisticated in how they evaluate a link, and they actively punish a site for excessively spammy inbound links. Search engines don’t simply want quantity, they want quality. Now they’re looking for authority.What is authority and what gives it?Authority is simply a way of explaining the value that search engines ascribe to a particular domain, and thus the benefit of a link from that domain. If your website has an inbound link from The Financial Times, that will rate far more highly than a link from Bob’s Wonder Emporium of Financial News. So what factors into a link’s authority? Here are some of the most important.Global popularity. The more popular a site is, the more value it has. A site which itself has thousands of links pointing to it such as The Wall Street Journal, in an established chain of authoritative links, is far more likely to be important.Topic popularity. So The Wall Street Journal might be an important newspaper, but if you’re looking for content on cheese, links from authoritative cheese websites all pointing to the Global Cheese Foundation are far more likely to add value to that topic.Anchor text. Back to the importance of good anchor text. A link to my website from the anchor text here, misses out on potential value. It does not link a keyword with the relevance of the link. Thousands of links pointing to my popular digital agency anchored with the word digital marketing drive meaningful traffic that search engines can understand. Be careful with this however, over-optimisation of anchor text can itself result in a penalty. Variation is key.The link network. Call it a map, a neighbourhood, a chain, whatever you call it, the links that go to sites that link to you all add (or detract) link value. High-quality links linking to a high-quality link that link to your site pass on a sort of conferred benefit. Think of it like being judged because of who your friends hang out with.Link freshness. How fresh the content or link that links to your own page is can impact its benefit. The value ascribed to a link tends to decrease over time.Diversity. Links from a diverse range of sources will add more value than repeatedly being linked from one particular source.The Grey Area of Social. You might think with all the benefits of links that a hearty social media presence is all you need! You’d be wrong sadly. Social links don’t act in the same way as web links. Social links are normally flagged 'nofollow', which tells search crawlers not to pass on any authority. The links are still followed as normal, but the target site won't benefit from that link in terms of gaining more authority. So that means 50,000 people sharing a link to your awesome new website on Facebook wouldn’t work in the same way as 50,000 inbound links from a variety of web pages. That’s not to discount social as some dead link-building tool. Driving social engagement increases awareness of your brand, and builds up the wider knowledge of your organisation as a resource. That increases the chance of building up links with people blogging about you, mentioning you on forums or a variety of other methods. It’s just rather hard to measure.Internal or External?External links are worth far more value than internal links. Think of internal links like the self-promotion of the link-building world. It shows you’ve got something to be proud of, but lacks the endorsement of others. It’s that peer endorsement that means external links to your site add more value.How to check your links?If you’re worried about the link distribution you already have, there are some useful tools to look into this.Moz Open Site Explorer – Free (in its most basic format). Simple to use. Gives an outline of links and potential areas or problems.Majestic – Majestic offers a real in-depth look at backlinks, with a lot of historical data to sort through when you’ve got the hang of it. Moz OSE might offer a much faster look at a quick results overview, but Majestic probably wins on depth.Screaming Frog – Again the Screaming Frog spider software is supremely helpful, looking into links is one aspect of data it provides.Google Search Console – Amidst the various data points on Google Search Console is the ability to look at backlinks. Obviously this only works on linked domains, so you can’t go assessing external sites, but it’s a great tool to look into your own backlinks.Cognitive SEO – A handy tool for analysing the benefit of links to your site, providing details of backlinks and the anchor text which is driving traffic to you.How to build links?Building links is just like building any other business relationship these days, you work hard, meet new people and try to add value to their own area of interest while hoping they can add a mutual benefit to yours.Create Great Content. Pretty simple this one. If you host great content, a video that’s exciting and informative, an article that educates and entertains, a fantastic guide on SEO for digital marketers…. then people will link to that content.Speak to people. You don’t even have to do it in person. Reach out to sites or bloggers in the community you serve, show them how you can add value to their own users. Develop relationships and those relationships will link back to your website.Create a blog. Having your own blog is a great way of building links. It’s a natural way of producing fresh content, and one that can engage users. It’s part hosting great content, part speaking to people. If you’re hosting on your own domain obviously those internal links you create won’t carry as much authority, but you’ll still be generating a benefit.Get your customers involved. Devise methods of having your customers link back to you, be that customer reviews, sponsorships or competitions.Make the news. Good press can drive some great traffic. Shout about what you’re doing well, and make sure links back to your web page are part of that.Where next? With all this SEO learning so far, it’s time to think about how you’re going to track the results.Further Reading. The Advanced Guide to Link Building: https://www.quicksprout.com/the-advanced-guide-to-link-building/Link building: https://www.wordstream.com/link-building-strategyPrelaunch Checklist. You’ve read the guide, you’re ready to go. Let’s summarise the most important best practice recommendations, and run you through your prelaunch checklist.SEARCH ENGINE OPTIMISATION. Yes it’s very important.No you can’t just do it once.Yes if you’re going to do it, do it right.THE CHECK LIST. SITE STRUCTURE AND FORWARD PLANNING. Vital to good SEO, search indexing and good user experience.Have you planned your site structure?Is your site built with with HTML or CSS?Is your architecture simple. Home page -> Category -> Subcategory?Does every page link back to the home page?Will every page link to another page, and from another page?Have you created a sitemap to inform web crawlers how best to crawl your site?Are the URL’s short, read naturally and use keywords?Are you hosting using a HTTPS certificate to make your site secure?SITE SPEED. Is a ranking factorIs your host server, database and network infrastructure able to speedily handle your expected web traffic?Are your images optimised to reduce size and decrease loading times?Do you have unnecessary, clunky flash videos?Are your pages stuffed full of unneeded files, clogging up transfers with too many HTTP requests?Is your code trim, with no unnecessary whitespace and bulk?Do you have too much embedded external media?MOBILE. Not an additional consideration, but an integral one.Have you put extra emphasis on load speed?Is your mobile site produced using AMP?Have you taken into consideration the additional importance of screen space and search ranking?Have you avoided using flash or pop-ups?Are buttons large enough to be used?Is your app indexed?POPULATING YOUR WEBSITE. KEYWORDS. Vital to ensure relevance and higher search ranking.Do you know your market and what they’re looking for?Are you too ambitious or broad with keyword choice? Understand vanity vs. sanity.Have you included long tail search terms that will convert?Have you completed research with Google AdWords Planner, Keyword.io, Screaming Frog or SEMrush?Are keywords in page title, URL, near top of body of copy, image alt attributes, image name?Have you avoided consistently repeating the same keywords?Do keywords read naturally in the copy?Does your copy generally read naturally?ON PAGE OPTIMISATION. Crucial in search ranking and relevancyAre page titles no more than 55 characters long?Are URL’s simple, logical and including keywords?Does you link to and from every page, and to the home page?Are all links, inbound and outbound, anchored with relevant anchor text?Do you provide unique copy, relevant to the topic?Are keywords near the top of copy and in headers if possible?Do you have H1 and H2 tags with relevant keywords?Are social sharing buttons prominently displayed?Are all images tagged with an alt image tag relevant to the image?Have you optimised images for size and loading time?Have you avoided hiding keywords in images or flash where crawlers cannot reference them?DUPLICATE CONTENT. Not the immediate negative ranking factor some fearHave you used canonical tags to advise search crawlers of the original and authoritative source of content?Have you used 301 redirect to direct search engines to the appropriate version of duplicated content?Have you used ‘noindex, follow’ notes to advise crawlers not to index a particular page, but still allow them to follow links?CONSIDERATIONS FOR SUCCESS AND DEVELOPMENT. USER ENGAGEMENT. Difficult to measure, but clearly an important part in an optimised web presenceDo you continue to ensure your website loads quickly, delivers content users want and provides a smooth user experience?Are you tracking visitors, search terms and relevant referrers?Are you continuing to improve UX by reducing load times and providing a good linking structure to increase page views and time on site?Have you provided an engaging, descriptive and relevant meta-description that will both inform and attract users to your site and individual pages?Does your website cater to your users?INTERNATIONALISATION. Can open up a wider market if the returns make the costs worthwhile.Have you assessed the web traffic you receive and tracked language and geographical locations to assess potential user base?Do you understand what’s driving that traffic to you, why, where and the volume and trends?Have you considered the business case of costs to deliver an international online presence vs returns it could generate?Have you assessed the benefits of language vs. country targeting?If country targeting are you using a country code top level domain, ccTLDs?If language targeting are you using a sub-domain of your main site?Is switching between languages easy to do and logical?Have you avoided automatically detecting and setting languages or redirect to country/language specific site?Have you included language meta-tags?Have you included hreflang tags?Have you used the geo-targeting option on search engines to designate specific countries if not using a ccTLDS?Are you hosted on a local server if possible?Have you avoided using Google translate or some other automatic translation service?SCHEMA MARKUP. Underutilised but very beneficial aspect of SEOHave you built schema markup into your HTML microdata?Did you build it with Google’s Structured Data Markup Helper?Did you test how it will look with Structured Data Testing Tool?Have you added as much markup data as you are able?LINK BUILDING. One of the most important aspects of good SEOAre you producing high-quality content that people want to link to?Have you built natural, high-quality links by building relationships?Have you avoided spammy, low-quality links that will negatively impact you?Are you linking with appropriate anchor text?Are you generating fresh links or reliant on dusty old links?Are you attempting to build links with high-authority or popular sites?Do you have your own blog to curate fresh content that’s link-worthy?Are you utilising  social platforms to build your presence?How to measure ROI. Great SEO can deliver significant benefits to your business. But how do you track that? Measuring ROI is a hugely important aspect of any business area, and the digital space is no different. Here we look at the best metrics to track, what they can show us, and equally importantly, just how you go about tracking them anyway.What to track?Source of visitors. There are three main ways visitors will arrive at your site, direct, referral or search.Direct – The process whereby users type in your URL, click a bookmarked link, an untracked link in an email etc..Referral – By clicking on links located throughout the web, on a trackable email or promotional link.Search – Through the process of an answered query in a search engine directing users to your site.All three of these metrics provide valuable insight, but in terms of measuring the impact of SEO, it’s search traffic that we’re most interested in. Keep a track of the monthly volume of traffic, and its percentage share of overall traffic to your site. This way you can evaluate through fluctuation in traffic if specific efforts made recently have paid off, or conversely if some new changes to search rankings have somehow seen your website lose traffic.Share by search engine. As important as measuring the share of traffic received from search engines can be, measuring how that share is proportioned can also deliver some great insights. Google, Bing and Yahoo dominate search traffic globally, with the odd exception. Understanding and measuring the share you receive from individual search engines allows you to assess the impact of changes you yourself make, but also that search engines make to how they rank websites. If you find your search traffic with Bing and Yahoo has remained steady, but your Google traffic has dropped significantly, chances are there’s been an algorithm change at Google that’s impacting your search rankings, and it’s time to investigate. If you find all three of the search engines are throwing you less traffic it may well be an issue of accessibility or a technical change on your website.Keywords and Phrases. Which landing pages drive your traffic?Tracking keyword rankings is one ofthe more clear-cut metrics in SEO. By understanding the entry/landing pages forusers arriving on your site, you can make a good estimate about the kinds ofthings they’re searching. (This is particularly important since Google nowwithholds keyword data). This insight helps you to appreciate the benefits ofusing particular phrases, so you can further develop and identify key termswhich could generate more traffic.Number of pages receiving search referrals. Understanding the total number of pages on your site receiving referrals from search engines can help you understand how your wider site and its underlying architecture is performing.By tracking this number we can see how efforts such as site architecture improvements, link acquisition and other structure changes improve how your website is crawled by search engines, and how much of it is ultimately indexed.Backlinks. As a vital part of SEO understanding the volume and origin of backlinks to your site can help develop a wider SEO strategy.  This links back to assessing the source of your visitors, but the navigational side. Understanding where backlinks are originating from, what content they point to and who the influencers are that are leading that traffic can help develop future SEO strategies around content.How do we measure?These are the metrics you need to measure, but what’s the best way to go about it? Let’s look at some of the best tools for the job.Google Analytics - Free. A fantastic free tool which can offer a wealth of information about your website and the traffic it receives. It provides data on user engagement such as time of visit and bounce rate as well as letting you track things like downloads of a particular resource from your site. Analytics also gives you some fantastic demographic information on your users, providing details of their location as well as aggregating data. Since it’s Google software, it’s also able to integrate with the likes of Google AdWords, Search Console and AdSense. It’s well established, and there are some great Google Analytics tutorials to get you started.Google Search Console - Free. Once setup this tool will provide data on the top search queries driving traffic to your website, along with the pages on your websites receiving the most visitors. The search queries option will show the top search queries driving your traffic, as well as the pages it is being driven to. Since you can integrate it with Google Analytics it streamlines two useful resources rather handily. Rankings are only held for 90 days, so you’ll need to audit regularly to track over time.Cognitive SEO – Free 14 day trial then monthly from US$ 99.This software can be a handy tool for analysing the benefit of links to your site. It provides details of backlinks and the anchor text which is driving traffic to you, along with content auditing and a rank tracking. This can help you understand what kind of content you have that is creating links, and what the keywords in anchor text that deliver it are.SEMRush – Free with premium options then monthly from US $69.95. Another great tool for looking into keyword rankings and organic traffic. The free version reveals the top 10 organic results, but has a limited amount of searches per day. The pro version allows 3,000 reports today and reveals 10,000 results per report. This is a great review of SEMrush functionality and some of the other data points it will help analyse.Moz Pro – Free 30 day trial then monthly from US$ 99. Moz Pro leverages the knowledge of some great SEO expertise to provide easy to digest data on everything from keywords to propriety metrics on authority and site rankings. On top of keyword insights it offers up some useful looks at metrics around both external and internal links.SEO PowerSuite – Free basic functionality, or purchase from £229 one off payment. SEO PowerSuite is another option that covers much of the benefits of Moz Pro and SEMRush. The free version allows you to carry out keyword research, but that’s about it. If you want to pay for extra features it has the benefit of being a one off payment. SEO PowerSuite offers keyword research, ranking data, link auditing and site auditing.All measured up?Hopefully now you’ve got a good idea what to measure and how to do it. Do it often, and do it right. Only by tracking over time will you gain a true understanding of the impact of your SEO efforts. With a solid grasp of SEO and an understanding of what needs to be done, let’s finish up on some tools which can help you along the way.Further Reading. Measuring And Tracking Success: https://moz.com/beginners-guide-to-seo/measuring-and-tracking-success5 Must-Know Google Analytics Strategies To Measure SEO Success:https://blog.kissmetrics.com/google-analytics-strategies-to-measure-seo/Schema.org How to Measure SEO Success:https://searchenginewatch.com/sew/how-to/2285550/how-to-measure-seo-successtools. Welcome to the digital tool shed! By now you should have a solid grasp of SEO, the benefits it can bring, and the best practice guidance on how to deliver those benefits. Now sit back, grab a cuppa, and browse a list of useful tools that can help you along the way.General Resources. Screaming Frog – Free with premium options. A great analysis tool and all round excellent resource. Will help you build an XML sitemap, check for broken links, assess your site structure, check meta-tags and attributes, research competitor sites for keywords and generally generate some very useful data.SemRush – Free with premium options. A great all round tool both for keyword research and measuring metrics to analyse the impact of SEO efforts. Delivers robust data on traffic, links, keywords as well as delivering some great possibilities in competitor research.Google Analytics – Free. A fantastic free tool which can offer a wealth of information about your website and the traffic it receives. It provides data on user engagement such as time of visit and bounce rate as well as letting you track things like downloads of a particular resource from your site.Google Search Console – Free. Once set up this tool will provide data on the top search queries driving traffic to your website, along with the top pages on your website for traffic.SEO PowerSuite – Free basic functionality, or purchase from £229 one-off payment. Free version allows you to carry out keyword research. Paid version offers keyword research, ranking data, link auditing and site auditing.Moz Pro – Free 30 day trial then monthly from US $99. Provides easy to digest data on everything from keywords to propriety metrics on authority and site rankings. On top of keyword insights it offers useful metrics around both external and internal links.Speed and Structure. Google PageSpeed Insights – Free. Will provide insights into page speed and suggest changes to improve it.Firebug – Free. An add-on for Firefox which allows you to edit, debug and monitor CSS and HTML as well as providing a speed analysis tool.AMP Project – Free. Simple, easy to follow tutorials on how to build your site with the Accelerated Mobile Project.Schema Structured Data Markup Helper – Free. Step by step help on building schema markup data to improve SERP listings.Schema Data Testing Tool – Free. Link Analysis. Moz Open Site Explorer – Free with premium options. Provides valuable insight into backlinks and domain authority.Majestic – Free with premium options. Detailed, in-depth look at backlinks, with a lot of historical data.Cognitive SEO – Free 14 day trial then monthly from US$ 99.A handy tool for analysing the benefit of links to your site. It provides details of backlinks and the anchor text which is driving traffic to you, along with content auditing and a rank tracking.Keyword Research. Google AdWords – Costs vary by project. One of the best ways to assess and analyse keywords and the benefit from targeting them. Build targeted campaigns based on the popularity of words and cost analysis.Keyworids.io – Free with premium options. A supremely easy to use keyword research tool that generates a wealth of suggested terms to help target your content.On Page Optimisation. Moz Title Tag Checker – Free. Simple, easy to use method of checking your title tag length.Meta-tag Checker – Free. Simple, easy to use method of checking how meta-descriptions will display in SERPs.Share this on your blog!</td></tr> <tr><td>Topics</td> <td> <ul style="column-count:3;list-style: none;border: 1px solid #f4511e;margin-bottom:0px;font-weight:700;background: #f4511e;color: #fff;"> <li style="border-right:1px solid">Topic</li><li style="border-right:1px solid">Tf</li><li>Position</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search</li> <li style="border-right:1px solid">138</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">link</li> <li style="border-right:1px solid">128</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">site</li> <li style="border-right:1px solid">98</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page</li> <li style="border-right:1px solid">94</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">keyword</li> <li style="border-right:1px solid">80</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">google</li> <li style="border-right:1px solid">76</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">seo</li> <li style="border-right:1px solid">71</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">ranking</li> <li style="border-right:1px solid">69</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">user</li> <li style="border-right:1px solid">68</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">content</li> <li style="border-right:1px solid">62</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">website</li> <li style="border-right:1px solid">59</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">web</li> <li style="border-right:1px solid">51</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">engine</li> <li style="border-right:1px solid">51</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">traffic</li> <li style="border-right:1px solid">49</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search engine</li> <li style="border-right:1px solid">43</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">tool</li> <li style="border-right:1px solid">41</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">data</li> <li style="border-right:1px solid">40</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">mobile</li> <li style="border-right:1px solid">39</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">benefit</li> <li style="border-right:1px solid">34</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">free</li> <li style="border-right:1px solid">32</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">image</li> <li style="border-right:1px solid">31</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">result</li> <li style="border-right:1px solid">31</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">speed</li> <li style="border-right:1px solid">31</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">time</li> <li style="border-right:1px solid">29</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">easy</li> <li style="border-right:1px solid">28</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">factor</li> <li style="border-right:1px solid">28</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">good</li> <li style="border-right:1px solid">27</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">relevant</li> <li style="border-right:1px solid">26</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">add</li> <li style="border-right:1px solid">25</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">important</li> <li style="border-right:1px solid">25</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">great</li> <li style="border-right:1px solid">25</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">ranking factor</li> <li style="border-right:1px solid">19</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search ranking</li> <li style="border-right:1px solid">18</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">web page</li> <li style="border-right:1px solid">16</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">duplicate content</li> <li style="border-right:1px solid">14</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">keyword research</li> <li style="border-right:1px solid">13</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">user engagement</li> <li style="border-right:1px solid">13</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">structured data</li> <li style="border-right:1px solid">11</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">anchor text</li> <li style="border-right:1px solid">10</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">driving traffic</li> <li style="border-right:1px solid">10</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">site speed</li> <li style="border-right:1px solid">9</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">myth</li> <li style="border-right:1px solid">9</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">high quality</li> <li style="border-right:1px solid">9</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">link building</li> <li style="border-right:1px solid">9</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">internal link</li> <li style="border-right:1px solid">8</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page speed</li> <li style="border-right:1px solid">7</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">online presence</li> <li style="border-right:1px solid">7</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">quality link</li> <li style="border-right:1px solid">7</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">user experience</li> <li style="border-right:1px solid">7</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">long tail</li> <li style="border-right:1px solid">7</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">benefit link</li> <li style="border-right:1px solid">7</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">free premium option</li> <li style="border-right:1px solid">6</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">social media</li> <li style="border-right:1px solid">6</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">read naturally</li> <li style="border-right:1px solid">6</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">testing tool</li> <li style="border-right:1px solid">6</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search term</li> <li style="border-right:1px solid">6</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">link back</li> <li style="border-right:1px solid">6</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">meta tag</li> <li style="border-right:1px solid">6</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">meta description</li> <li style="border-right:1px solid">6</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">schema markup</li> <li style="border-right:1px solid">6</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">link site</li> <li style="border-right:1px solid">6</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">free premium</li> <li style="border-right:1px solid">6</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">premium option</li> <li style="border-right:1px solid">6</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">high quality link</li> <li style="border-right:1px solid">5</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">google search</li> <li style="border-right:1px solid">5</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">ensure relate</li> <li style="border-right:1px solid">5</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search result</li> <li style="border-right:1px solid">5</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">good seo</li> <li style="border-right:1px solid">5</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">digital presence</li> <li style="border-right:1px solid">5</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search query</li> <li style="border-right:1px solid">5</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">slow load</li> <li style="border-right:1px solid">5</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">term shoe</li> <li style="border-right:1px solid">5</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">free version</li> <li style="border-right:1px solid">5</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">screaming frog</li> <li style="border-right:1px solid">5</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">web crawler</li> <li style="border-right:1px solid">5</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page link</li> <li style="border-right:1px solid">5</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">link page</li> <li style="border-right:1px solid">5</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">301 redirect</li> <li style="border-right:1px solid">5</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">site ranking</li> <li style="border-right:1px solid">5</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">web presence</li> <li style="border-right:1px solid">5</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">data markup</li> <li style="border-right:1px solid">5</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search console</li> <li style="border-right:1px solid">5</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">structured data markup</li> <li style="border-right:1px solid">4</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">day trial monthly</li> <li style="border-right:1px solid">4</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">google translate</li> <li style="border-right:1px solid">4</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">measure seo</li> <li style="border-right:1px solid">4</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search traffic</li> <li style="border-right:1px solid">4</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">information website</li> <li style="border-right:1px solid">4</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">guide</li> <li style="border-right:1px solid">4</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">social</li> <li style="border-right:1px solid">4</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">seo practice</li> <li style="border-right:1px solid">4</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">inbound link</li> <li style="border-right:1px solid">4</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">web server</li> <li style="border-right:1px solid">4</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">load time</li> <li style="border-right:1px solid">4</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">external media</li> <li style="border-right:1px solid">4</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">web traffic</li> <li style="border-right:1px solid">4</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">handy tool</li> <li style="border-right:1px solid">4</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">top search</li> <li style="border-right:1px solid">4</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">type search</li> <li style="border-right:1px solid">4</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page title</li> <li style="border-right:1px solid">4</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">alt attribute</li> <li style="border-right:1px solid">4</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">technical side</li> <li style="border-right:1px solid">4</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">authority site</li> <li style="border-right:1px solid">4</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">site structure</li> <li style="border-right:1px solid">4</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page website</li> <li style="border-right:1px solid">4</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">impact seo</li> <li style="border-right:1px solid">4</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page site</li> <li style="border-right:1px solid">4</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">include keyword</li> <li style="border-right:1px solid">4</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">higher search</li> <li style="border-right:1px solid">4</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">bounce rate</li> <li style="border-right:1px solid">4</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">google analytic</li> <li style="border-right:1px solid">4</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">country targeting</li> <li style="border-right:1px solid">4</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">data testing</li> <li style="border-right:1px solid">4</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">day trial</li> <li style="border-right:1px solid">4</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">trial monthly</li> <li style="border-right:1px solid">4</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search engine result</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">ranking factor mobile</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">long tail search</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">h1 h2 tag</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">alt attribute ensure</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">direct search engine</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search engine original</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">world wide web</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">treat</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">google structured</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">structured data testing</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">data testing tool</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">handy tool analysing</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">tool analysing benefit</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">analysing benefit link</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">benefit link site</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">detail backlink anchor</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">backlink anchor text</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">anchor text driving</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">text driving traffic</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">top search query</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search query driving</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">query driving traffic</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">free simple easy</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">business case</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">rich snippet</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">structured</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">building link</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">link keyword</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">fresh content</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">free basic</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">tool analysing</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">analysing benefit</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">detail backlink</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">backlink anchor</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">text driving</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">great content</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">google adword</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">measuring share</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">seo understanding</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">query driving</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">free simple</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">simple easy</li> <li style="border-right:1px solid">3</li> <li>20</li> </ul> </td></tr> <tr style="background:#f4511e;color:#fff;"><td style="background:#f4511e;color:#fff;"><b>Result </b></td><td style="background:#f4511e;color:#fff;"><b>21</b></td></tr> <tr><td>Title</td><td>The Complete Beginner's Guide to SEO in 2021 - Granwehr</td></tr> <tr><td>Url</td><td>https://granwehr.com/blog/seo</td></tr> <tr><td>Description</td><td>SEO means “Search engine optimization” -- the process of improving your visibility in Google. Learn everything you need to know to start today</td></tr> <tr><td>Date</td><td></td></tr> <tr><td>Organic Position</td><td>21</td></tr> <tr><td>H1</td><td>The Complete Beginner’s Guide to SEO in 2021</td></tr> <tr><td>H2</td><td>What is SEO? A definition:<br>Why is SEO important?<br>How do search engines work?<br>White hat SEO and black hat SEO<br>One crucial thing to know before you start SEO<br>How to get Google to rank your content in 2020<br>On-page SEO strategies<br>Off-page SEO strategies<br>Technical SEO<br>Win more profitable traffic with intent SEO<br>Claim your instant SEO audit<br></td></tr> <tr><td>H3</td><td>Execute a content marketing strategy<br>Optimize internal links<br>Ensure your HTML is descriptive<br>Earn authoritative backlinks<br>Structure your data with schema markup<br>Use canonicalization for duplicate content<br>Prioritize mobile search<br>Improve page speed<br>Ensure a good user experience for all audiences<br>Use Robots.txt to point Google away from parts of your site<br>Submit an XML sitemap to Google<br>Create an SEO-friendly URL structure<br></td></tr> <tr><td>H2WithAnchors</td><td>What is SEO? A definition:<br>Why is SEO important?<br>How do search engines work?<br>White hat SEO and black hat SEO<br>One crucial thing to know before you start SEO<br>How to get Google to rank your content in 2020<br>On-page SEO strategies<br>Off-page SEO strategies<br>Technical SEO<br>Win more profitable traffic with intent SEO<br>Claim your instant SEO audit<br></td></tr> <tr><td>Body</td><td>The Complete Beginner’s Guide to SEO in 2021 By Chris Granwehr in SEO Updated May 17, 2021 Table of Contents In this SEO guide, you’ll learn everything a beginner needs to know about search engine optimization in 2021: from a basic definition and real-life examples to specific strategies you can use to earn more high-intent search traffic. Let’s dive in. Turn rankings into revenue . Intent SEO can boost search traffic revenue by 700%. How much revenue are you missing out on? Schedule Free Consultation What is SEO? A definition:. SEO stands for “search engine optimization.” It refers to the process of improving the visibility of a web page on search engine results pages (SERPs). With strategies related to keywords, meta tags, links, images, blog posts, and more, SEO helps businesses generate organic (unpaid) traffic through search engines like Google and Bing. Why is SEO important? SEO is important because search engines are major referrers of traffic. Every day, 2 trillion searches take place on Google. Each of these searches is an opportunity. When people search for something related to your business, you want to be the one they find before your competition. In a way, asking “Why is SEO is important?” is a little like asking “Why would I want my storefront to be on the busiest street in the city?” Because when more people see you, they’re more likely to walk through your door. SEO strategies help move your business toward the main street of the internet — page 1 of search engine result pages — so you can be seen. On top of added visibility, using SEO strategies to win organic search traffic is low-cost. It’s not like search advertising, which requires continued investment. Also, unlike advertising, SEO can actually deliver better results over time with very little maintenance. This makes it a widely-used marketing tactic by small businesses and enterprises alike. How do search engines work? We’re all familiar with what the Google search bar looks like and the basics of how it works for a searcher. You type in a question or term, hit enter, and you’re presented with millions of answers in a fraction of a second. It’s like magic. But there’s a side to Google you don’t see. The team at Moz does a great job of explaining how it works: Search engines are answer machines. They scour billions of pieces of content and evaluate thousands of factors to determine which content is most likely to answer your query. Search engines do all of this by discovering and cataloging all available content on the Internet (web pages, PDFs, images, videos, etc.) via a process known as “crawling and indexing,” and then ordering it by how well it matches the query in a process we refer to as “ranking.” Crawling is the process by which search engine “crawlers” or “spiders” travel around pages on the web to gather information about that page. Indexing refers to the storing and cataloging of these pages by Google. Ranking describes how Google prioritizes search results by relevance when users enter a query into the search engine. But even with advanced algorithms and tactics, Google can’t effectively rank web pages without some help from humans. That’s why website owners, marketing agencies, and professional search engine optimizers use SEO. With some targeted SEO strategies, these folks can signal to Google that a page is worth showing to a user when they search a specific term. Luckily, most of these strategies aren’t very complicated. And they can make a big impact on your visibility almost immediately. White hat SEO and black hat SEO. A word of caution: People have tried to game Google’s ranking algorithm in the past. Most have failed. Even the ones who succeeded got caught in the end. Today, Google is better at catching cheaters than ever before. And that’s why spammy SEO tactics, known as “black hat SEO,” no longer work.’ If Google catches you trying to cheat the system, you’ll be penalized in search engine results. Your rankings will plummet, and you may even be removed from organic search results altogether. If you’re going to engage in SEO, you should use tactics approved by Google, known as “white hat SEO.” As we go on, you can be confident that all the strategies we share in this beginner’s guide fall under the category “white hat SEO.” One crucial thing to know before you start SEO. Before we get to the nuts and bolts of SEO, it’s important to know one very important thing: Google bases its ranking factors on providing the best user experience. When people come to Google to find an answer, Google wants to show them the most relevant results for their search query. So, the worst thing you can do is create content with the goal of appeasing Google. Google wants to appease the user. That means you should, too. When you engage in search engine optimization, it should be with the idea that you’re creating content for users first, but also trying to signal to Google that you have the most relevant content for those users. If you take one thing from this SEO guide, it should be that. How to get Google to rank your content in 2020. Today, Google ranks content based on more than 200 factors. Not all of them are public. Here are some of the most important: High quality, intent-focused content targeted to a search query Backlinks (something to explain what these are) Rankbrain, which makes deeper interpretations of user searches Efficient site architecture that Google can crawl and index Expertise (are you an expert in your subject area?) Authority (are you a leader in your field?) Trust (how trustworthy of a source are you?) Content freshness and originality CTR (click-through-rate) of your search result Page speed Mobile-first design Knowing these, we can use three branches of SEO to gain more traffic through organic search. On-page SEO: On-page SEO refers to the optimization of content on your website. This includes content visible to users like images, text, video, but also what’s visible to search engines only, like HTML elements and image alt text. Off-page SEO: Off-page SEO is about improving signals that aren’t on your website. This kind of SEO focuses on increasing expertise, authority, and trust by building backlinks and an engaged audience. Technical SEO: Technical SEO is about improving signals that only search engines look for. Schema markup, crawlability, page speed, and URL structure are all part of technical SEO. On-page SEO strategies. Likely, most of your SEO efforts will be on-page. Not just because it’s the easiest to control, but because it has a major effect on off-page SEO, too. A website that excels in on-page SEO will build more authority, trust, and expertise off-page. Here are the most effective ways to do it: Execute a content marketing strategy. Everything you can read, watch, and listen to is content. Blog posts are content and so are videos and podcasts. When Google crawls and indexes your pages, it’s crawling and indexing content. Without content, you can’t rank. The best thing your content can do is give the searcher what they want. It should also be engaging, informational, and original. And to satisfy one of Google’s biggest ranking factors — expertise — it should be related to the content you create on a regular basis. Here’s why: When you create content around specific, related topics, you communicate to Google that you have a focus — expertise in a particular area. For example: If you’re an SEO marketing agency, your content should be about SEO, business, marketing, agencies, teams, and related topics. If for some strange reason you were to write an article about the best SUV models for 2020, it wouldn’t gain traction from Google because the search engine knows that your expertise is in SEO. It would also make Google think twice about whether you’re an expert in SEO topics. Sticking to related areas of content can prove to Google over time that you’re an expert in a certain subject matter. Here are a few SEO-related strategies to consider when you’re creating content: Satisfy search intent. Intent refers to the goal of the searcher. When they enter a search query in Google, what do they want to learn? How do they want to learn it? This includes: Content type: navigational, informational, transactional Content format: video, blog post, guide, product page, infographic, etc. Content angle: “How To,” listicle, report, recipe, checklist, etc. Intent has always been important to satisfy, but in 2020 it is more important than ever. Today we’re seeing less authoritative web pages focused on intent outrank more authoritative ones focused on keyword optimization. This indicates that, in some cases, intent can actually trump other major ranking factors like authority, expertise, and trustworthiness. Here’s an example: Let’s say you want to optimize content for the term High-Intensity Interval Training (HIIT). You write a comprehensive, keyword-rich piece of content called “The Ultimate Guide to High-Intensity Interval Training.” For queries related to the broad search term “High-Intensity Interval Training,” that should rank very well, right? It’s logical to think that people searching “High-Intensity Interval Training” want to know all about HIIT. Not true… And you can tell from the search results. On page one for that search query, you’ll notice that there’s only ONE “Ultimate” guide on the SERP. The rest are far more specific… How to… The benefits of… HIIT for runners… How could this be for such a broad search like “High-Intensity Interval Training”? Google has the benefit of knowing exactly how people use its search engine. It can see that when people search “High-Intensity Interval Training,” they don’t find exactly what they’re looking for on the SERP. So, instead of clicking on a search result, users go back to the search bar and type in something more specific, like… How to do high-intensity interval training The benefits of high-intensity interval training High-intensity interval training for runners Therefore, Google knows that when people search “High-Intensity Interval Training,” they don’t actually want a long, comprehensive guide on the topic. What they want are more specific answers, like how to do HIIT workouts, HIIT for runners, and HIIT benefits (and Google uses human evaluators to confirm these results). So, if your goal is to sell a HIIT workout program, traditional SEO knowledge would tell you that optimizing for a broad query like “High-Intensity Interval Training” is a good idea. And that ranking for it would require broad, high-level content, like a comprehensive guide or overview. But, when people search “High-Intensity Interval Training,” do they really want to know all about HIIT? Or do they want something more specific, like HIIT workouts, HIIT for runners, and HIIT benefits? Unlike Google, you don’t have the benefit of knowing exactly how searchers behave. What you do have, though, is the SERP. When you search the term you want to optimize for, are you seeing that same broad term on the SERP? Or are you seeing more specific terms in their place? When users search “Content Marketing,” do they want a comprehensive guide to content marketing? Do they want a simple definition? Do they want to know about content marketing conferences around the world? Looking at the SERP will help you uncover the true intent of the searcher when they search a term. And it may not be what you think it is. Do extensive keyword research. Of course, just because SEO is more about intent than ever before doesn’t mean you can skimp on keyword research. It means that before you do extensive keyword research, you have to make sure you’re optimizing for the right search term to satisfy user intent. Once you’ve figured out what your audience is actually looking for (Benefits of HIIT instead of the Ultimate Guide to HIIT, for example), your keyword research should reflect that topic. Search your term like a user would and see what the top 10 results are saying. Pay attention to their headings, their title, their URL structure. Which longtail and short-tail keywords are they using? How are they using them and where are they located in the article? Look at related searches at the bottom of the SERP, autocomplete variations, and the SERP section “People also ask…” for more ideas. There are plenty of free keyword tools you can use to figure this out. Don’t try to reinvent the wheel. Reverse engineer your content. Find out what the best results are doing right, what they’re doing wrong, and make your content better. Optimize internal links. Internal linking is the practice of linking pages on your website to other pages on your website. You’ll see this most often on blogs. For example, if I’m writing a blog post on e-commerce SEO and I want to offer the reader the option to learn more about search engine optimization in general, I would create a link to this guide in the content. There are a few ways I can do this. Below, pretend the underlined text is a hyperlink to this SEO guide from a blog post on e-commerce SEO. Example 1: E-commerce SEO is a type of search engine optimization. Click here to learn everything about SEO in The Beginner’s Guide to SEO in 2021. Example 2: E-commerce SEO is a type of search engine optimization. To learn more about SEO, read The Beginner’s Guide to SEO in 2021. Example 3: E-commerce SEO is a type of search engine optimization. In each of these examples, the hyperlinked text is what’s known as “anchor text.” Anchor text is important for SEO because it tells search engine crawlers what a linked page is about. The best anchor text is short, descriptive, and natural. The first example is what you shouldn’t do with anchor text. This is generic and unnatural and it interrupts the user experience. Example two, however, can work. This is known as “exact match” anchor text. It describes the linked page in the most specific way, matching its URL exactly. This can be valuable for crawlers, but if used too often, can look like you’re trying to cheat your way to higher rankings. Example three is what you’ll encounter most often. This is known as partial match anchor text. It sums up the linked page in words that are closely related to its content without matching the title exactly. This method is the most natural, and the least likely to interrupt the user experience. But the value of internal links extends far beyond their anchor text. Internal linking is a major part of creating an effective site architecture. Internal links not only allow visitors to explore related concepts, but they allow crawlers to easily access other pages for indexing. Look at a site like Wikipedia. You’ll see extensive internal linking on every page. Without this, crawlers may not be able to index all your pages, which means those pages will be left out of search engine results. Another added benefit of internal linking is that it enables you to give your pages a rankings boost. When one of your pages ranks highly on SERPs, you can link it to other, lower-ranking pages to improve their ranking. Google says to limit your links per page to a reasonable number. But keep in mind, the more links you have on a high-ranking page, the less “juice” or “equity” it can pass along to lower-ranking pages. Each page has limited power. The more links you add, the more you dilute it. Ensure your HTML is descriptive. HTML stands for hypertext markup language, and it’s a basic building block of your content. Even if you’re creating content with a CMS like WordPress, and you don’t see the HTML in your content, that doesn’t mean it’s not there. It’s just being automatically formatted. When search engines crawl your content, they read your HTML — meta tags, headers, image alt text — to uncover the most important information on your page is. Here’s how to make sure they find what they’re looking for: Create a click-worthy title tag. Your title tags specify the title of your web page. This is the most important on-page HTML signal for a search engine crawler because it summarizes what your whole page is about. And it’s also important for searchers. When searchers see your content on a SERP, the title is what will appear in big blue title text at the top of your result. It’s the main driver of CTR, so it should be written in a compelling way that makes users want to click. Here’s an example from cognitiveSEO of a clickable, optimized title on a SERP: Your title should be an accurate but short description of the page’s overall content. Include your focus keyword but don’t stuff it with others, and make sure every page title is unique. Write a compelling and informational meta description. Your meta description is what appears below a title in search engine results. This briefly summarizes the page for crawlers so they can show it to users. Even though the meta description is not a direct ranking factor, it contributes to a ranking factor: CTR. And you can improve CTR by writing a compelling and informational meta description. If you want to check for any issues in your title tags or meta descriptions (if they’re too long, short, not informative enough or unlikely to satisfy search intent), you can run the “HTML Improvements” report in Google Search Console. While you’re writing, you can also use this tool for a quick preview of what it will look like. Describe your images with image alt text. For the visually impaired, image alt text is a useful form of HTML. It describes the content of an image so screen reading software can read it aloud. You should use image alt text for this reason alone, but there are other reasons to use it, too. Alt text will also appear in place of an unavailable image when it can’t load or isn’t published. If the image is crucial to understanding the page’s content, its alt text will provide context.  Last but not least, image alt text helps search engines categorize your image. Since crawlers can’t physically see images, alt text describes it to them. This can improve image search ranking (when people search for content related to your image), and also gives you an opportunity to add your keyword to another location on the page. Keep your alt tags short, include a keyword if it’s relevant, but don’t overdo it. Use header tags to categorize the content. Header tags help readers organize content. The header above, “Use headings to categorize content,” is classified as an H4 header. It’s nested under the H3 header “Ensure your HTML is descriptive,” which is nested under the H2 header “On-page SEO strategies.” Headers start broad and get more specific to indicate each is a subsection of the one above it. For search engines, crawling them is crucial to understanding what a web page is about. When crawlers find your keyword in these important organizational header tags, it says to them: “This is what the following content is about.” Keep your headers short, include a keyword, and use them any time you transition to a new or more specific concept. Want more revenue from search? Get personalized SEO strategies proven to turn rankings into revenue. Schedule Free Consultation Off-page SEO strategies. Off-page SEO refers to factors off of your pages that affect your search rankings. But just because they’re off your website doesn’t mean they’re out of your control. With the right strategies, you can excel at off-page SEO as well as on-page SEO. Here are some SEO best practices for off-page initiatives: Earn authoritative backlinks. When Google crawls your content to figure out if it’s a good match for the user’s query, it wants to make sure you’re a trustworthy source of information. One of the key ways Google evaluates your trustworthiness is through backlinks. These are not links on your site, but links TO your site from other websites. The way Google sees it, if people are linking to your content from other websites, they’re vouching for you. And the more times this happens, the more trustworthy you appear. Then again, it’s not all about quantity. Quality also comes into play. A link to your content from the New York Times is going to be more valuable than 100 from a group of small-time bloggers. There are a few ways you can go about earning high-quality backlinks. High-quality content marketing. High-quality content earns backlinks. If you want people to read, watch, share your content, the best thing you can do is spend time making it as high-quality as possible. Aim for originality, comprehensiveness, and always consider the intent of the user. What do they hope to gain from your content? Guest blogging. Google has specifically said that guest blogging for the sole purpose of earning backlinks is a spammy practice that you shouldn’t engage in. But that’s only because a lot of people tend to create lazy, worthless content just to get a link back to their site. As long as you’re treating a guest blog as an extension of your own, and approaching it as a way to expose your brand to a new audience, guest blogging can be a perfectly legitimate way to gain authoritative backlinks. Though some argue the tactic is no longer effective because many blogs tag guest links nofollow (to tell Google to devalue the link), Google has made it clear that nofollow links are used by crawlers and may have SEO value. Link building. Outside of these two tactics, there’s a category of many others that refers to the practice of manually generating links to your content. It’s called link building. Link building strategies include link reclamation, content promotion, outreach, infographics, contributing to crowdsourced content, getting listed in online directories, and many more. Social media marketing. Social media marketing supports high-quality content marketing. Billions of people flock to social media to find content to like, read, watch, share. By maintaining an active social media presence — posting your content while interacting with other brands — you make it more likely that someone will consume your content and pass it on to their audience or a friend/colleague. Influencer marketing. Influencers are authoritative figures with a large audience. Building partnerships with these people can mean gaining access to their audience, their network, or getting a link back to your site. Technical SEO. On-page and off-page SEO you can do on your own with a little self-education. Technical SEO is…well…a little more technical. The help of a development team or a professional SEO is more needed here. That’s not to say you can’t do technical SEO yourself, but it may be more efficient to find some help than spend time learning it on your own. Here are some top technical SEO strategies: Structure your data with schema markup. Think of schema markup as a labeling language. Adding this kind of code to your web pages helps search engines better understand the content on that page. It adds speed, efficiency, and accuracy to the crawling process. For the search engine, there’s less guesswork and manual processing. In addition, schema markup can also help you add snippets to your search engine result, like reviews, carousels, and more. Use canonicalization for duplicate content. Sometimes multiple web pages will feature the same or similar content. When that happens, search engines aren’t sure which page to index. And even though a website owner won’t be penalized for duplicate content, Google will only show one version of that content in search engine results. And it may not be the one you want. If you’re publishing the same or highly similar content on two separate pages, you can use the canonical tag to indicate which page the search engine should index. A plugin like Yoast can help with this issue by allowing you to set a default page for the content you intend to duplicate. It will do the canonicalization for you. Prioritize mobile search. Most web traffic comes from mobile devices. That means you shouldn’t just be optimizing your content for mobile search, but instead prioritizing it. Google has committed to using mobile-first indexing, meaning it will actually index the mobile version of your website first. If you don’t have one, it can negatively impact your search engine rankings. When content isn’t optimized for mobile, it hurts user experience. Content is hard to read, menu items are difficult to locate and too small to click, etc. By now, your content and design should accommodate users on their chosen device. If it doesn’t, making your site mobile responsive should be a priority. Improve page speed. Pages peed refers to the speed at which your page loads. And research shows that if a page doesn’t load in three seconds or less, more than 50% of users will bounce. Google wants users who click a search result to get to the page immediately. So it’s important to make sure your page is as fast as possible. Common culprits slowing page load speed are excess images and JavaScript. Cut down on your usage, consider compressing images, and think about building your page with AMP — a lightweight coding language that serves pages in an instant. Ensure a good user experience for all audiences. Remember: Google’s priority is to serve the most relevant experiences to users. If your website serves content to people who speak multiple languages, and you have a copy in more than one language, search engines need to know. You can communicate this to Google with the hreflang tag. Similarly, if your website serves content to users in multiple countries, you should communicate this to the search engine as well, through URL structure. Use Robots.txt to point Google away from parts of your site. There are some pages you won’t want Google to crawl. These are pages that users will find valuable, but won’t search for in Google. When you want to point Google away from certain pages, you can use Robots.txt. This file type can be created by webmasters to direct search engines to allow or disallow crawling, or to crawl certain pages in certain way. According to Google, this should be used mainly to avoid overloading your site with requests. Submit an XML sitemap to Google. An XML sitemap is a file type that webmasters can submit to Google for more efficient crawling. Essentially, it’s a list of your website’s URLs. Normally, Google would index the pages on your website by crawling through links from page to page. But if a crawler can’t crawl a link, or you’ve failed to link all your pages, Google may miss it, which means that page gets left out of search engine results. An XML sitemap says to crawlers: “Here are the important pages you should crawl, and here’s how to get there.” Create an SEO-friendly URL structure. For a URL to be SEO-friendly, it should be easy for crawlers to find and process, and easy users to understand. Keep your URL short, keep it the structure simple (1-2 folders), and include one to two keywords. If you have the option, use subfolders instead of a subdomain because Google may view a subdomain as a separate website, which will split your ranking power between two entities. Additionally, make sure you’re using SSL (secure socket layer) protection to keep your visitors safe from online malware threats. Google has confirmed that HTTPS is a positive ranking signal, and Chrome will even alert visitors if in the address bar if your site is not secure. Win more profitable traffic with intent SEO. Search engines are an immense source of traffic. But not just any traffic… People who go to search engines are specifically looking for help. And with SEO, you can help them find answers, and win more customers as you do. Want to find out how you’re doing with SEO? Get an instant SEO audit below. Or, schedule a free consultation to see how intent SEO can generate 700% more profitable traffic. Claim your instant SEO audit. Get graded on 40+ key SEO factors for free.</td></tr> <tr><td>Topics</td> <td> <ul style="column-count:3;list-style: none;border: 1px solid #f4511e;margin-bottom:0px;font-weight:700;background: #f4511e;color: #fff;"> <li style="border-right:1px solid">Topic</li><li style="border-right:1px solid">Tf</li><li>Position</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page</li> <li style="border-right:1px solid">99</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search</li> <li style="border-right:1px solid">86</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">seo</li> <li style="border-right:1px solid">83</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">content</li> <li style="border-right:1px solid">81</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">google</li> <li style="border-right:1px solid">59</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search engine</li> <li style="border-right:1px solid">43</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">engine</li> <li style="border-right:1px solid">42</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">user</li> <li style="border-right:1px solid">28</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">link</li> <li style="border-right:1px solid">25</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">ranking</li> <li style="border-right:1px solid">24</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">high</li> <li style="border-right:1px solid">22</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">page seo</li> <li style="border-right:1px solid">20</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">result</li> <li style="border-right:1px solid">20</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">text</li> <li style="border-right:1px solid">20</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">example</li> <li style="border-right:1px solid">19</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">guide</li> <li style="border-right:1px solid">19</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">person</li> <li style="border-right:1px solid">19</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">image</li> <li style="border-right:1px solid">19</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">website</li> <li style="border-right:1px solid">17</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">important</li> <li style="border-right:1px solid">16</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">strategy</li> <li style="border-right:1px solid">16</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">intent</li> <li style="border-right:1px solid">15</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">keyword</li> <li style="border-right:1px solid">15</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">marketing</li> <li style="border-right:1px solid">14</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">hiit</li> <li style="border-right:1px solid">14</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">high intensity</li> <li style="border-right:1px solid">13</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">crawler</li> <li style="border-right:1px solid">13</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">high intensity interval</li> <li style="border-right:1px solid">12</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">intensity interval training</li> <li style="border-right:1px solid">12</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">intensity interval</li> <li style="border-right:1px solid">12</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">interval training</li> <li style="border-right:1px solid">12</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">tag</li> <li style="border-right:1px solid">12</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">find</li> <li style="border-right:1px solid">12</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">intensity</li> <li style="border-right:1px solid">12</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">interval</li> <li style="border-right:1px solid">12</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">training</li> <li style="border-right:1px solid">12</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">title</li> <li style="border-right:1px solid">12</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">commerce seo</li> <li style="border-right:1px solid">10</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">alt text</li> <li style="border-right:1px solid">9</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search engine result</li> <li style="border-right:1px solid">8</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">commerce</li> <li style="border-right:1px solid">8</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">technical seo</li> <li style="border-right:1px solid">8</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">web page</li> <li style="border-right:1px solid">8</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">engine result</li> <li style="border-right:1px solid">8</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">seo strategy</li> <li style="border-right:1px solid">8</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">search engine optimization</li> <li style="border-right:1px solid">7</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">image alt text</li> <li style="border-right:1px solid">7</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">blog post</li> <li style="border-right:1px solid">7</li> <li>21</li> </ul> <ul style="column-count:3;list-style: none;border: 1px solid;margin-bottom:0px;"> <li style="border-right:1px solid">engine optimization</li> <li style="border-right:1px solid">7</li> <li>21</li> </