Copywriteroffice

Serp data

Request Result

The request result help you to show your API requests results.

stdClass Object
(
    [data] => stdClass Object
        (
            [query] => How do I get started in product management
            [search_url] => https://www.google.com/search?q=How+do+I+get+started+in+product+management&oq=How+do+I+get+started+in+product+management&num=30&hl=en&gl=US&sourceid=chrome&ie=UTF-8
            [device] => desktop
            [hl] => en
            [gl] => US
            [search_engine] => google.com
            [number_of_results] => 9870000000
            [related_searches] => Array
                (
                    [0] => stdClass Object
                        (
                            [title] => how to start career in product management
                            [url] => https://www.google.com/search?num=30&hl=en&gl=US&q=How+to+start+career+in+product+management&sa=X&ved=2ahUKEwjAjsbMwK71AhXohOAKHeF6BvgQ1QJ6BAg3EAE
                        )

                    [1] => stdClass Object
                        (
                            [title] => how to become a product manager without experience
                            [url] => https://www.google.com/search?num=30&hl=en&gl=US&q=How+to+become+a+product+manager+without+experience&sa=X&ved=2ahUKEwjAjsbMwK71AhXohOAKHeF6BvgQ1QJ6BAg0EAE
                        )

                    [2] => stdClass Object
                        (
                            [title] => what do product managers do
                            [url] => https://www.google.com/search?num=30&hl=en&gl=US&q=What+do+product+managers+do&sa=X&ved=2ahUKEwjAjsbMwK71AhXohOAKHeF6BvgQ1QJ6BAgvEAE
                        )

                    [3] => stdClass Object
                        (
                            [title] => product management courses
                            [url] => https://www.google.com/search?num=30&hl=en&gl=US&q=Product+management+courses&sa=X&ved=2ahUKEwjAjsbMwK71AhXohOAKHeF6BvgQ1QJ6BAguEAE
                        )

                    [4] => stdClass Object
                        (
                            [title] => product management degree
                            [url] => https://www.google.com/search?num=30&hl=en&gl=US&q=Product+management+degree&sa=X&ved=2ahUKEwjAjsbMwK71AhXohOAKHeF6BvgQ1QJ6BAgtEAE
                        )

                    [5] => stdClass Object
                        (
                            [title] => product management certification
                            [url] => https://www.google.com/search?num=30&hl=en&gl=US&q=Product+management+certification&sa=X&ved=2ahUKEwjAjsbMwK71AhXohOAKHeF6BvgQ1QJ6BAgsEAE
                        )

                    [6] => stdClass Object
                        (
                            [title] => how to get into product management with no experience reddit
                            [url] => https://www.google.com/search?num=30&hl=en&gl=US&q=How+to+get+into+product+management+with+no+experience+Reddit&sa=X&ved=2ahUKEwjAjsbMwK71AhXohOAKHeF6BvgQ1QJ6BAgjEAE
                        )

                    [7] => stdClass Object
                        (
                            [title] => how to pivot into product management
                            [url] => https://www.google.com/search?num=30&hl=en&gl=US&q=How+to+pivot+into+product+management&sa=X&ved=2ahUKEwjAjsbMwK71AhXohOAKHeF6BvgQ1QJ6BAggEAE
                        )

                )

            [result] => Array
                (
                    [0] => stdClass Object
                        (
                            [position] => 1
                            [title] => A Guide to Breaking Into Product Management - Mind the Product
                            [url] => https://www.mindtheproduct.com/a-guide-to-breaking-into-product-management/
                            [destination] => https://www.mindtheproduct.com › a-guide-to-breaking...
                            [description] => Former marketer, Lucila Rey offers an in-depth guide on how to get into product management for professionals aiming to transition into product
                            [isAmp] => 
                            [date] => Jun 18, 2020
                            [organic_position] => 1
                            [serp_type] => page
                            [isOrganicPage] => 1
                            [isOrganic] => 1
                            [serp_title] => A Guide to Breaking Into Product Management
                            [serp_description] => Start by researching the company you'll be interviewing for, covering: the current state of the industry and their main competition, the product ...
                            [hostname] => mindtheproduct.com
                            [canonical] => https://www.mindtheproduct.com/a-guide-to-breaking-into-product-management/
                            [h1] => A guide to breaking into Product Management
                            [h2] => Array
                                (
                                    [0] => Join Mind the Product
                                    [1] => Log in to Mind the Product
                                    [2] => Forgotten Password?
                                    [3] => Competition for product roles
                                    [4] => Assess your product skills
                                    [5] => Studying to fill the gaps
                                    [6] => Showcase your skills
                                    [7] => Meet product managers
                                    [8] => Landing a Product Manager role interview
                                    [9] => Rewrite your resume from scratch
                                    [10] => Target job hunting ads
                                    [11] => Ace the HR screening call
                                    [12] => Do your homework
                                    [13] => Rock the interview
                                    [14] => Ace the interview assignment
                                    [15] => The job offer
                                    [16] => Discover more product management career content, resources and training
                                    [17] => Competition for product roles
                                    [18] => Assess your product skills
                                    [19] => Studying to fill the gaps
                                    [20] => Showcase your skills
                                    [21] => Meet product managers
                                    [22] => Landing a Product Manager role interview
                                    [23] => Rewrite your resume from scratch
                                    [24] => Target job hunting ads
                                    [25] => Ace the HR screening call
                                    [26] => Do your homework
                                    [27] => Rock the interview
                                    [28] => Ace the interview assignment
                                    [29] => The job offer
                                    [30] => Discover more product management career content, resources and training
                                )

                            [h3] => Array
                                (
                                    [0] => What we do with your information
                                    [1] => Kicking off your user story
                                    [2] => We've sent you an email to verify your details. Please click the link in that email to complete the sign-up process
                                    [3] => Error
                                    [4] => Assess your product skills today
                                    [5] => Lucila Rey
                                    [6] => Assess your product skills today
                                )

                            [h2WithAnchors] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [text] => Join Mind the Product
                                        )

                                    [1] => stdClass Object
                                        (
                                            [text] => Log in to Mind the Product
                                        )

                                    [2] => stdClass Object
                                        (
                                            [text] => Forgotten Password?
                                        )

                                    [3] => stdClass Object
                                        (
                                            [text] => Competition for product roles
                                        )

                                    [4] => stdClass Object
                                        (
                                            [text] => Assess your product skills
                                        )

                                    [5] => stdClass Object
                                        (
                                            [text] => Studying to fill the gaps
                                        )

                                    [6] => stdClass Object
                                        (
                                            [text] => Showcase your skills
                                        )

                                    [7] => stdClass Object
                                        (
                                            [text] => Meet product managers
                                        )

                                    [8] => stdClass Object
                                        (
                                            [text] => Landing a Product Manager role interview
                                        )

                                    [9] => stdClass Object
                                        (
                                            [text] => Rewrite your resume from scratch
                                        )

                                    [10] => stdClass Object
                                        (
                                            [text] => Target job hunting ads
                                        )

                                    [11] => stdClass Object
                                        (
                                            [text] => Ace the HR screening call
                                        )

                                    [12] => stdClass Object
                                        (
                                            [text] => Do your homework
                                        )

                                    [13] => stdClass Object
                                        (
                                            [text] => Rock the interview
                                        )

                                    [14] => stdClass Object
                                        (
                                            [text] => Ace the interview assignment
                                        )

                                    [15] => stdClass Object
                                        (
                                            [text] => The job offer
                                        )

                                    [16] => stdClass Object
                                        (
                                            [text] => Discover more product management career content, resources and training
                                        )

                                    [17] => stdClass Object
                                        (
                                            [text] => Competition for product roles
                                        )

                                    [18] => stdClass Object
                                        (
                                            [text] => Assess your product skills
                                        )

                                    [19] => stdClass Object
                                        (
                                            [text] => Studying to fill the gaps
                                        )

                                    [20] => stdClass Object
                                        (
                                            [text] => Showcase your skills
                                        )

                                    [21] => stdClass Object
                                        (
                                            [text] => Meet product managers
                                        )

                                    [22] => stdClass Object
                                        (
                                            [text] => Landing a Product Manager role interview
                                        )

                                    [23] => stdClass Object
                                        (
                                            [text] => Rewrite your resume from scratch
                                        )

                                    [24] => stdClass Object
                                        (
                                            [text] => Target job hunting ads
                                        )

                                    [25] => stdClass Object
                                        (
                                            [text] => Ace the HR screening call
                                        )

                                    [26] => stdClass Object
                                        (
                                            [text] => Do your homework
                                        )

                                    [27] => stdClass Object
                                        (
                                            [text] => Rock the interview
                                        )

                                    [28] => stdClass Object
                                        (
                                            [text] => Ace the interview assignment
                                        )

                                    [29] => stdClass Object
                                        (
                                            [text] => The job offer
                                        )

                                    [30] => stdClass Object
                                        (
                                            [text] => Discover more product management career content, resources and training
                                        )

                                )

                            [published_time] => stdClass Object
                                (
                                    [lastUpdate] => 
                                    [dateFormatted] => 18o June 2020
                                    [dateISO] => 2020-06-18T09:00:00+00:00
                                )

                            [modified_time] => stdClass Object
                                (
                                    [lastUpdate] => 
                                    [dateFormatted] => 12o May 2021
                                    [dateISO] => 2021-05-12T09:54:21+00:00
                                )

                            [type] => article
                            [wordCount] => 8967
                            [imgCount] => 19
                            [lang] => 
                            [faq_on_page] => Array
                                (
                                )

                            [anchors] => stdClass Object
                                (
                                    [size] => 109
                                    [outboundSize] => 38
                                    [list] => Array
                                        (
                                            [0] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://3lsqjy1sj7i027fcn749gutj-wpengine.netdna-ssl.com/wp-content/uploads/2020/06/bb0d4209-d97b-4bf5-81ba-4e2336ff7dd2_pasted20image200.png
                                                    [hrefDomain] => netdna-ssl.com
                                                    [rel] => noopener noreferrer
                                                    [isOutbound] => 1
                                                )

                                            [1] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://3lsqjy1sj7i027fcn749gutj-wpengine.netdna-ssl.com/wp-content/uploads/2020/06/a956328d-55a7-4338-a577-9c37741493e1_pasted20image200.png
                                                    [hrefDomain] => netdna-ssl.com
                                                    [rel] => noopener noreferrer
                                                    [isOutbound] => 1
                                                )

                                            [2] => stdClass Object
                                                (
                                                    [text] => Hotjar
                                                    [href] => https://www.hotjar.com/
                                                    [hrefDomain] => hotjar.com
                                                    [isOutbound] => 1
                                                )

                                            [3] => stdClass Object
                                                (
                                                    [text] => Google Forms
                                                    [href] => https://www.google.co.uk/forms/about/
                                                    [hrefDomain] => google.co.uk
                                                    [isOutbound] => 1
                                                )

                                            [4] => stdClass Object
                                                (
                                                    [text] => Lookback
                                                    [href] => https://lookback.io/
                                                    [hrefDomain] => lookback.io
                                                    [isOutbound] => 1
                                                )

                                            [5] => stdClass Object
                                                (
                                                    [text] => CrazyEgg
                                                    [href] => https://www.crazyegg.com/
                                                    [hrefDomain] => crazyegg.com
                                                    [isOutbound] => 1
                                                )

                                            [6] => stdClass Object
                                                (
                                                    [text] => Google Analytics Academy
                                                    [href] => https://analytics.google.com/analytics/academy/
                                                    [hrefDomain] => google.com
                                                    [isOutbound] => 1
                                                )

                                            [7] => stdClass Object
                                                (
                                                    [text] => Udemy
                                                    [href] => https://www.udacity.com/courses/career
                                                    [hrefDomain] => udacity.com
                                                    [isOutbound] => 1
                                                )

                                            [8] => stdClass Object
                                                (
                                                    [text] => CrashCourse
                                                    [href] => https://www.youtube.com/user/crashcourse
                                                    [hrefDomain] => youtube.com
                                                    [isOutbound] => 1
                                                )

                                            [9] => stdClass Object
                                                (
                                                    [text] => Intercom on Jobs to be Done
                                                    [href] => https://www.intercom.com/resources/books/intercom-jobs-to-be-done
                                                    [hrefDomain] => intercom.com
                                                    [isOutbound] => 1
                                                )

                                            [10] => stdClass Object
                                                (
                                                    [text] => Mastering a Day in a Product Manager’s Life
                                                    [href] => https://assets.productplan.com/content/Mastering-a-Day-In-a-Product-Managers-Life-by-ProductPlan.pdf
                                                    [hrefDomain] => productplan.com
                                                    [isOutbound] => 1
                                                )

                                            [11] => stdClass Object
                                                (
                                                    [text] => The Principles of Product Design
                                                    [href] => https://www.designbetter.co/principles-of-product-design
                                                    [hrefDomain] => designbetter.co
                                                    [rel] => noopener noreferrer
                                                    [isOutbound] => 1
                                                )

                                            [12] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://3lsqjy1sj7i027fcn749gutj-wpengine.netdna-ssl.com/wp-content/uploads/2020/06/People-chatting-at-a-product-management-networking-event.jpg
                                                    [hrefDomain] => netdna-ssl.com
                                                    [isOutbound] => 1
                                                )

                                            [13] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://3lsqjy1sj7i027fcn749gutj-wpengine.netdna-ssl.com/wp-content/uploads/2020/06/A-person-reviewing-their-resume.jpg
                                                    [hrefDomain] => netdna-ssl.com
                                                    [isOutbound] => 1
                                                )

                                            [14] => stdClass Object
                                                (
                                                    [text] => Landing Jobs
                                                    [href] => https://landing.jobs/
                                                    [hrefDomain] => landing.jobs
                                                    [isOutbound] => 1
                                                )

                                            [15] => stdClass Object
                                                (
                                                    [text] => Moberries
                                                    [href] => https://www.moberries.com/
                                                    [hrefDomain] => moberries.com
                                                    [isOutbound] => 1
                                                )

                                            [16] => stdClass Object
                                                (
                                                    [text] => On Being a Data Science Product Manager’
                                                    [href] => https://towardsdatascience.com/on-being-a-data-science-product-manager-5c8baf42e0a7
                                                    [hrefDomain] => towardsdatascience.com
                                                    [isOutbound] => 1
                                                )

                                            [17] => stdClass Object
                                                (
                                                    [text] => productmanagementexercises.com
                                                    [href] => https://www.productmanagementexercises.com/
                                                    [hrefDomain] => productmanagementexercises.com
                                                    [isOutbound] => 1
                                                )

                                            [18] => stdClass Object
                                                (
                                                    [text] => WhatsApp
                                                    [href] => https://api.whatsapp.com/send?text=https%3A%2F%2Fwww.mindtheproduct.com%2Fa-guide-to-breaking-into-product-management%2F
                                                    [hrefDomain] => whatsapp.com
                                                    [rel] => nofollow noreferrer noopener
                                                    [isOutbound] => 1
                                                )

                                            [19] => stdClass Object
                                                (
                                                    [text] => Lucila
                                                    [href] => https://www.linkedin.com/in/lucilarey/
                                                    [hrefDomain] => linkedin.com
                                                    [rel] => nofollow
                                                    [isOutbound] => 1
                                                )

                                            [20] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://3lsqjy1sj7i027fcn749gutj-wpengine.netdna-ssl.com/wp-content/uploads/2020/06/bb0d4209-d97b-4bf5-81ba-4e2336ff7dd2_pasted20image200.png
                                                    [hrefDomain] => netdna-ssl.com
                                                    [rel] => noopener noreferrer
                                                    [isOutbound] => 1
                                                )

                                            [21] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://3lsqjy1sj7i027fcn749gutj-wpengine.netdna-ssl.com/wp-content/uploads/2020/06/a956328d-55a7-4338-a577-9c37741493e1_pasted20image200.png
                                                    [hrefDomain] => netdna-ssl.com
                                                    [rel] => noopener noreferrer
                                                    [isOutbound] => 1
                                                )

                                            [22] => stdClass Object
                                                (
                                                    [text] => Hotjar
                                                    [href] => https://www.hotjar.com/
                                                    [hrefDomain] => hotjar.com
                                                    [isOutbound] => 1
                                                )

                                            [23] => stdClass Object
                                                (
                                                    [text] => Google Forms
                                                    [href] => https://www.google.co.uk/forms/about/
                                                    [hrefDomain] => google.co.uk
                                                    [isOutbound] => 1
                                                )

                                            [24] => stdClass Object
                                                (
                                                    [text] => Lookback
                                                    [href] => https://lookback.io/
                                                    [hrefDomain] => lookback.io
                                                    [isOutbound] => 1
                                                )

                                            [25] => stdClass Object
                                                (
                                                    [text] => CrazyEgg
                                                    [href] => https://www.crazyegg.com/
                                                    [hrefDomain] => crazyegg.com
                                                    [isOutbound] => 1
                                                )

                                            [26] => stdClass Object
                                                (
                                                    [text] => Google Analytics Academy
                                                    [href] => https://analytics.google.com/analytics/academy/
                                                    [hrefDomain] => google.com
                                                    [isOutbound] => 1
                                                )

                                            [27] => stdClass Object
                                                (
                                                    [text] => Udemy
                                                    [href] => https://www.udacity.com/courses/career
                                                    [hrefDomain] => udacity.com
                                                    [isOutbound] => 1
                                                )

                                            [28] => stdClass Object
                                                (
                                                    [text] => CrashCourse
                                                    [href] => https://www.youtube.com/user/crashcourse
                                                    [hrefDomain] => youtube.com
                                                    [isOutbound] => 1
                                                )

                                            [29] => stdClass Object
                                                (
                                                    [text] => Intercom on Jobs to be Done
                                                    [href] => https://www.intercom.com/resources/books/intercom-jobs-to-be-done
                                                    [hrefDomain] => intercom.com
                                                    [isOutbound] => 1
                                                )

                                            [30] => stdClass Object
                                                (
                                                    [text] => Mastering a Day in a Product Manager's Life
                                                    [href] => https://assets.productplan.com/content/Mastering-a-Day-In-a-Product-Managers-Life-by-ProductPlan.pdf
                                                    [hrefDomain] => productplan.com
                                                    [isOutbound] => 1
                                                )

                                            [31] => stdClass Object
                                                (
                                                    [text] => The Principles of Product Design
                                                    [href] => https://www.designbetter.co/principles-of-product-design
                                                    [hrefDomain] => designbetter.co
                                                    [rel] => noopener noreferrer
                                                    [isOutbound] => 1
                                                )

                                            [32] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://3lsqjy1sj7i027fcn749gutj-wpengine.netdna-ssl.com/wp-content/uploads/2020/06/People-chatting-at-a-product-management-networking-event.jpg
                                                    [hrefDomain] => netdna-ssl.com
                                                    [isOutbound] => 1
                                                )

                                            [33] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://3lsqjy1sj7i027fcn749gutj-wpengine.netdna-ssl.com/wp-content/uploads/2020/06/A-person-reviewing-their-resume.jpg
                                                    [hrefDomain] => netdna-ssl.com
                                                    [isOutbound] => 1
                                                )

                                            [34] => stdClass Object
                                                (
                                                    [text] => Landing Jobs
                                                    [href] => https://landing.jobs/
                                                    [hrefDomain] => landing.jobs
                                                    [isOutbound] => 1
                                                )

                                            [35] => stdClass Object
                                                (
                                                    [text] => Moberries
                                                    [href] => https://www.moberries.com/
                                                    [hrefDomain] => moberries.com
                                                    [isOutbound] => 1
                                                )

                                            [36] => stdClass Object
                                                (
                                                    [text] => On Being a Data Science Product Manager'
                                                    [href] => https://towardsdatascience.com/on-being-a-data-science-product-manager-5c8baf42e0a7
                                                    [hrefDomain] => towardsdatascience.com
                                                    [isOutbound] => 1
                                                )

                                            [37] => stdClass Object
                                                (
                                                    [text] => productmanagementexercises.com
                                                    [href] => https://www.productmanagementexercises.com/
                                                    [hrefDomain] => productmanagementexercises.com
                                                    [isOutbound] => 1
                                                )

                                        )

                                )

                            [toc] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Join Mind the Product. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                    [0] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => What we do with your information. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [1] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Kicking off your user story. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [2] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => We've sent you an email to verify your details.
								Please click the link in that email to complete the sign-up process. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [3] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Error. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                )

                                        )

                                    [1] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Log in to Mind the Product. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [2] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Forgotten Password?
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [3] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Competition for product roles. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [4] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Assess your product skills. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                    [0] => stdClass Object
                                                        (
                                                            [level] => 4
                                                            [name] => Data-driven skills. 
                                                            [tag] => h4
                                                            [children] => Array
                                                                (
                                                                    [0] => stdClass Object
                                                                        (
                                                                            [level] => 4
                                                                            [name] => Communications skills. 
                                                                            [tag] => h4
                                                                            [children] => Array
                                                                                (
                                                                                )

                                                                        )

                                                                    [1] => stdClass Object
                                                                        (
                                                                            [level] => 4
                                                                            [name] => User-centric approach. 
                                                                            [tag] => h4
                                                                            [children] => Array
                                                                                (
                                                                                )

                                                                        )

                                                                    [2] => stdClass Object
                                                                        (
                                                                            [level] => 4
                                                                            [name] => Technical abilities. 
                                                                            [tag] => h4
                                                                            [children] => Array
                                                                                (
                                                                                )

                                                                        )

                                                                    [3] => stdClass Object
                                                                        (
                                                                            [level] => 4
                                                                            [name] => Leadership. 
                                                                            [tag] => h4
                                                                            [children] => Array
                                                                                (
                                                                                )

                                                                        )

                                                                    [4] => stdClass Object
                                                                        (
                                                                            [level] => 4
                                                                            [name] => Strategic mindset. 
                                                                            [tag] => h4
                                                                            [children] => Array
                                                                                (
                                                                                )

                                                                        )

                                                                )

                                                        )

                                                    [1] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Assess your product skills today. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                )

                                        )

                                    [5] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Studying to fill the gaps. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                    [0] => stdClass Object
                                                        (
                                                            [level] => 4
                                                            [name] => Product management books. 
                                                            [tag] => h4
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                )

                                        )

                                    [6] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Showcase your skills. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [7] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Meet product managers. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [8] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Landing a Product Manager role interview. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [9] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Rewrite your resume from scratch. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [10] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Target job hunting ads. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [11] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Ace the HR screening call. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [12] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Do your homework. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [13] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Rock the interview. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [14] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Ace the interview assignment. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [15] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => The job offer. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [16] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Discover more product management career content, resources and training. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                    [0] => stdClass Object
                                                        (
                                                            [level] => 4
                                                            [name] => About. 
                                                            [tag] => h4
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [1] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Lucila Rey. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                )

                                        )

                                    [17] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Competition for product roles. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [18] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Assess your product skills. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                    [0] => stdClass Object
                                                        (
                                                            [level] => 4
                                                            [name] => Data-driven skills. 
                                                            [tag] => h4
                                                            [children] => Array
                                                                (
                                                                    [0] => stdClass Object
                                                                        (
                                                                            [level] => 4
                                                                            [name] => Communications skills. 
                                                                            [tag] => h4
                                                                            [children] => Array
                                                                                (
                                                                                )

                                                                        )

                                                                    [1] => stdClass Object
                                                                        (
                                                                            [level] => 4
                                                                            [name] => User-centric approach. 
                                                                            [tag] => h4
                                                                            [children] => Array
                                                                                (
                                                                                )

                                                                        )

                                                                    [2] => stdClass Object
                                                                        (
                                                                            [level] => 4
                                                                            [name] => Technical abilities. 
                                                                            [tag] => h4
                                                                            [children] => Array
                                                                                (
                                                                                )

                                                                        )

                                                                    [3] => stdClass Object
                                                                        (
                                                                            [level] => 4
                                                                            [name] => Leadership. 
                                                                            [tag] => h4
                                                                            [children] => Array
                                                                                (
                                                                                )

                                                                        )

                                                                    [4] => stdClass Object
                                                                        (
                                                                            [level] => 4
                                                                            [name] => Strategic mindset. 
                                                                            [tag] => h4
                                                                            [children] => Array
                                                                                (
                                                                                )

                                                                        )

                                                                )

                                                        )

                                                    [1] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Assess your product skills today. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                )

                                        )

                                    [19] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Studying to fill the gaps. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                    [0] => stdClass Object
                                                        (
                                                            [level] => 4
                                                            [name] => Product management books. 
                                                            [tag] => h4
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                )

                                        )

                                    [20] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Showcase your skills. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [21] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Meet product managers. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [22] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Landing a Product Manager role interview. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [23] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Rewrite your resume from scratch. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [24] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Target job hunting ads. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [25] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Ace the HR screening call. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [26] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Do your homework. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [27] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Rock the interview. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [28] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Ace the interview assignment. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [29] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => The job offer. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [30] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Discover more product management career content, resources and training. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                    [0] => stdClass Object
                                                        (
                                                            [level] => 4
                                                            [name] => Navigating the peculiarities of the African product management ecosystem - Philips Nwachukwu on The Product Experience. 
                                                            [tag] => h4
                                                            [children] => Array
                                                                (
                                                                    [0] => stdClass Object
                                                                        (
                                                                            [level] => 4
                                                                            [name] => A case study: Creating a relay design sprint in a remote setting. 
                                                                            [tag] => h4
                                                                            [children] => Array
                                                                                (
                                                                                )

                                                                        )

                                                                    [1] => stdClass Object
                                                                        (
                                                                            [level] => 4
                                                                            [name] => SUNDAY REWIND: Treat your career like you treat your products by Adam Warburton. 
                                                                            [tag] => h4
                                                                            [children] => Array
                                                                                (
                                                                                )

                                                                        )

                                                                )

                                                        )

                                                )

                                        )

                                )

                            [og] => stdClass Object
                                (
                                    [ogImage] => https://www.mindtheproduct.com/wp-content/uploads/2020/06/shutterstock_1217236240.jpg
                                )

                            [schema_type] => Array
                                (
                                    [0] => Article
                                )

                            [comment_questions] => Array
                                (
                                )

                            [body] => A guide to breaking into Product Management BY Lucila Rey ON JUNE 18, 2020 I’m a product manager with more than 10 years’ experience in digital products, but I didn’t always work in Product. As a former marketer, I wanted to write a guide on how to get into product management for professionals aiming to make a successful jump. Here it is! In this guide, I cover: Competition for product roles Assess your product skills Landing a product management interview How to interview for a product manager position The job offer Competition for product roles. So, how do you become a Product Manager? Let me begin by telling you the truth: competition for product roles is fierce. I’ve crunched numbers from 17 online businesses all over the western world with +600k employees and this is what I’ve got: Amount of developers, product people, and total employees in leading tech companies. Analysis by Lucila Rey (2020) — Data provided by companies’ public profiles on LinkedIn and based on job titles listed by employees. While 21% of employees are developers, only 2.7% are product people. Not only that, but the academic background required to apply for a product job is much more diverse. So, are product managers delivered to companies by white storks? No, they’re delivered mostly by the IT department. Educational background of product people in leading tech companies. Analysis by Lucila Rey (2020) — Data provided by companies’ public profiles on LinkedIn and based on job titles listed by employees. Product management exists at the intersection of technology, design, and business (read more on this in Martin Eriksson’s post ‘What, exactly, is a Product Manager?‘). If you’re coming from one of those fields, you’re in luck because you have a deep understanding of at least one of those domains, and you’ve probably worked closely with a product manager and had a chance to get a close look at their day-to-day. But, as you can see in the graphic, product people come from every educational background you can imagine. This is important for you to know: depending on your professional background and experience, you may have to work harder, but it can be done. Assess your product skills. If you’re currently trying to work out how to get into product management, an important first step is to assess your product skills because product managers wear all kinds of hats. Product managers need to develop empathy, creativity, leadership, and at the same level, hardcore analysis abilities, and a data-informed mindset. The following list should give you an idea of which skills to develop. As it’s a generalist profession, we have to check at least the basics on every box that’s relevant to our field. My advice is to go over it and rate yourself from 1 to 5, then focus on improving the lowest scores. Most companies will be looking for someone with: Data-driven skills. General knowledge of statistics will be important as will experience in using tools and frameworks to leverage data, such as Google Analytics, Tableau, Data Studio, and MySQL, and with multivariable testing. If you’re able to think analytically and have estimation solving abilities you’ll be in an even better position. Gain some insights via this episode of The Product Experience Podcast — Cracking The Data Code. In it, Lens.ai founder Mike Bugembe talks about working with data scientists, and how best to collect, work with, and make decisions based on data. You can also explore more content about Data-Driven Product Management on Mind the Product. Communications skills. Excellent verbal and written skills are key. Hiring managers will assess how your resume is presented and how you respond to questions during the interview. Communication skills are then vital to be successful in a Product Manager role. In this #mtpcon London talk, The Importance of Being Clear, Jayne, former VP Product at Monzo, discusses the importance of writing clearly in order to make better decisions and diversify thinking. In an MTP Engage talk, Shaun Russell also talks about the importance of Mastering Conflict and Communication. User-centric approach. Successful product managers take both quantitative and qualitative approaches to research and understand the basics of usability testing. They use tools and frameworks to recruit and obtain information from users, such as Hotjar, Google Forms, Lookback, and CrazyEgg. In short, being user-centric — which means truly understanding your target audience and what motivates them — is critical to being able to make the right decisions for your product. Technical abilities. You’ll need product knowledge and the correct use of terminology. Things a company will need from you include the ability to; run discovery, write user stories writing and build roadmaps. Agile or other software development frameworks knowledge, product design knowledge, and software development knowledge are also important. Leadership. Any product manager needs to be able to lead a discussion, at least on a basic level. With that in mind, leadership training of some kind, or some experience leading cross-functional teams, will be beneficial. People with coaching skills and experience in stakeholder management will be in a strong position too. Strategic mindset. Finally, product managers need a high-level understanding of the industry and competitive landscape, business analysis experience, and strong problem-solving abilities. Assess your product skills today. If you’d like to assess your own product skills, check out Mind the Product’s free Product Skills Toolkit. It’s designed to help you assess your skills and take the next step on your product learning journey. The toolkit includes a PDF download, video tutorials, and an email series. You can also explore Mind the Product’s library of Product Management Skills content. Studying to fill the gaps. Once you know what you’re missing, you need to educate yourself. If you’re a complete rookie and can afford it, the best decision would be to invest in a product management or product owner course. Alternatively, if you feel you just need a little insight into specific topics, there are many free resources on the internet that can help you, like Google Analytics Academy, and Udemy. With a background in humanistic studies, hardcore statistics were always a struggle for me. One of my favorite YouTube channels, CrashCourse, released a series on that topic that changed everything. I found the secret is to treat free e-learning as real-life learning: make a schedule to follow, put it down as a regular appointment on your calendar, and commit to it. For me, learning equals writing things down, so I usually take notes, but you can make flashcards,  or whatever helps you to lock down that knowledge.  Also, don’t underestimate good old book reading! You can find some great e-books to download for free, but if books are not your thing, make sure to follow leaders who regularly publish articles on the subject. Product management books. Here are some books to consider: Intercom on Jobs to be Done (free e-book) Mastering a Day in a Product Manager’s Life (free e-book) The Principles of Product Design (free e-book) You can also explore Product Management Books on Mind the product and The Six Essential Books that Every Product Manager Should Read. Showcase your skills. What skills you do have, you should showcase. For example, you can work on side projects for a non-profit or review a well-known product, then publish a case study to showcase your efforts. Case studies are a good way to put together a product portfolio that focuses on process rather than solutions. Designers are familiar with the concept of a portfolio — it’s what they have been doing since college, but professionals from other backgrounds might have never heard about it. Easy ways to publish your work, once it’s ready, include LinkedIn articles, publishing on Medium or submitting a post to Mind the Product. To get started, here are 6 examples of things you can do: Work out a problem someone you know has with their business: Are they having low recurrence on their cupcakes business? Is your dog-walker friend not getting enough work? Solve a problem you’ve encountered in a digital product you use every day: Isn’t it frustrating not to be able to downgrade your Netflix subscription when you want to? Don’t you hate it when you download a game solely based on an ad that’s completely bogus and you end up with a cheap copy of Bejeweled? Build a business case for the company where you are working now: What’s the most frequent complaint in social media? What’s a recurring problem salespeople experience? Improve an offline experience by proposing a digital approach: How often do you wish that something as simple as asking a question at the bank wouldn’t take 15 minutes of queuing? Answer a riddle only with public data: How much money does Facebook spend on snacks per year? How many people are having a glass of water right now? How many different leather jackets does the Tiger King own? Reverse-engineer a popular feature: Why did LinkedIn add the “Ask for a recommendation” as a separate posting option? Why did Facebook remove the “dislike button”? Meet product managers. A great way to get into product management is to meet product managers — people who can give you advice, support, or perhaps even your big break! Sounds so obvious, right? This is often the most difficult thing to do if you’re new to the product industry, but you can start by attending free product meetups like ProductTank, or product conferences where networking is a key feature. Product management events like conferences and meetups are a great way to meet like-minded people and make new connections (Image: Mind the Product) At either type of event, you can offer to volunteer. Organisers are always looking for help and this gets you in the door, giving you quick access to lots of new contacts. Companies in need of new talent often sponsor these kinds of gatherings while HR recruiters and hiring managers often attend — this is a part of their employer branding strategy. You’ll also find senior members who will be more than happy to share some initiation stories over a cup of coffee, and who might know about current job openings. If you are not shy, try reaching out to other product managers through LinkedIn or common colleagues to people who’ve done a similar kind of transition and ask if they’d be happy to let you pick their brains over coffee. Landing a Product Manager role interview. It’s much easier to make the transition to a product manager role where you currently work. This was true in my case and seems to be what most of the posts on the topic I could find online say. When you have worked for a company for a while you acquire three very important assets — you already know the people, the product, and the culture. If you have set the bar high with your current responsibilities, the company will be more likely to take a chance on you than to hire an outsider with a more or less long learning curve. I suggest you invest some time in building a business case for a real problem detected within your own scope, and to let your managers know you’re interested in transitioning to product management.  Even if there are no openings available at the moment, you might be able to collaborate with the product team by being a part of specific projects and gain some valuable experience. Rewrite your resume from scratch. When it comes to refining your resume, think about your work experience in a different light. Look for projects you have owned end-to-end and where you managed stakeholders, or refer to moments when you have used data to make decisions and highlight them. A recruiter will be interested in reading about transferable skills, it doesn’t matter under which job title you acquired them. Tailor your resumé to the role you’re aiming for and forget about the rest. Something I used to do when I was first looking for a full-time product manager role was to look at the LinkedIn profiles of people who had my dream job. I must have read over 60 resumes looking for descriptions that resonated with my experience. I still do this from time to time. I recently added to my resume the fact that I hired and put together an entire squad for a new product. It had never crossed my mind that this was something remarkable until I read it in someone else’s profile. Thoroughly review your CV to see where you can highlight the transferable skills you have (Image: Shutterstock) Target job hunting ads. Before applying to product roles, you need to understand what kind of product you’d manage successfully. Look for industries and products where your current abilities and knowledge would be a differential. For example, if you have worked as a recruiter, the B2B side of a product like Landing Jobs or Moberries would be ideal for you. The other important thing to know is what kind of team would benefit from having you as a product manager. There are five main kinds of product teams and each has its own set of challenges. The most common in small companies is the generalist team that manages every aspect of the product, no matter who the end-user is. Generalist product managers are great for this role, and overall, the holy grail of a recruiter in any company. People who know at least a little about design, metrics, marketing, and technology will be a perfect fit. Most generalist teams eventually evolve to split into a B2C user-facing team and/or a B2B user-facing team, depending on the business model. For more on this, check out ‘The Perks of Being a Generalist’. In more specialized companies, you’ll find back-office teams that develop internal tools for employees. Most technical product managers start here, it’s a natural transition because you rely heavily on technical knowledge to be good at it, and still gives you enough room to learn about business needs and design skills. These kinds of teams are used in some companies as training wheels to nurse talent that can eventually manage more showcased products. The last kind of product team is the data science one. They manage products like IA, suggestions algorithms, personalization, chatbots, etc, and an ideal product manager should have at least some data mining experience and coding skills. For more on this, read ‘On Being a Data Science Product Manager’. Once you have identified what’s your differential value and best fit as a product person, use that knowledge to target your job applications. Ace the HR screening call. If your job application impresses, you might be invited to an HR screening call. This is the less product management-y interview of the process. Recruiters mostly care about answering three questions: Is this candidate a good fit for our company’s unique culture? Is this candidate able to communicate effectively? Do I think this candidate reaches the minimum seniority level for the position they’re applying for? If you manage to present yourself as empathetic, with wit and enthusiasm, you’re halfway there. And, since you’re applying to a role that’s completely different from the one that you have, it’s likely that they’ll also want to know more about your motivations. They therefore might ask: Why are you changing to another field? Why now? Why did you apply to this company? Why did you apply for this position in particular? What can you bring to this company that’s unique and would make us choose you over an experienced product manager? Have you worked with tool X? Have you worked in scrum? Can you query a database? Do you code? Note: unless they are having a very specific need, these are usually not deal-breaker questions but can actually put you forward over other candidates or vice-versa. There’s no right or wrong way to answer these questions, but by being aware that they’ll be asked, you’ll have the chance to gather your thoughts in advance. How to interview for a Product Manager position There are non-technical skills that differentiate a reasonable product manager from a great one: a product manager partners with technology and design to deliver an experience that users love and that brings value to the business, but most importantly, makes the final call on what a successful product is. These characteristics are the ones that, not HR, but other product managers look for in an interview. Great product managers have a dynamic, always-on vision of progress that helps them to stay on track when day-to-day distractions surface. Great product managers are excellent at asking questions. They don’t stay on the surface, they strive to find the hidden and the unknown. Great product managers are driven by problems rather than solutions. They’re able to think outside the box, come up with alternatives for the same problem, and assess results so they know which direction to take. Product managers often say yes more than they want to, but great product managers say no every time they feel it’s the right thing to do, even if it’s to the CEO. Great product managers are amazing storytellers. They’re natural communicators and have the ability to talk to people with different backgrounds in their own language and build a common vision for the product they manage. Do your homework. Start by researching the company you’ll be interviewing for, covering: the current state of the industry and their main competition, the product, and its maturity. You have to be confident talking about the business model and target audience. The top question I was asked in interviews is “what do you know about our company?”, be ready to answer. Do your homework to ensure that you read to tackle the questions you’ll be faced with at a job interview (Image: Shutterstock) When you are asked to recap your work history, talk about achievements in a measurable way. It’s a great way of saying “I’m a data-informed, result-oriented professional” without actually saying it. Keep it high-level, short, and sweet. If something catches the eye of your interviewer, they’ll ask you to go back to that and go deeper. Since you’re coming from a different background, there’s no point in going over technical responsibilities that are not the right fit for this role, so it’s better to focus on the wins. Something that will most certainly come up is what drives you to shift your career. This is a tricky question, you might think that is because they want to know about your motivations, but almost certainly, it’s only 30% about that and 70% about if you know what you’re getting into. Be ready to draw a line between your current responsibilities, your first contact with product management, your research for the role, and how you can be a great acquisition to their team. Rock the interview. Besides the classic intro questions, some interviews require you to brainstorm a solution to a problem on the fly. Let’s be real, even for the most experienced of us, this is something scary to do under pressure. Remember not to get too hung up on the solution, this exercise it’s about the process: How do you do your best thinking? Graphically? On a spreadsheet? Do it in a way that’s comfortable for you, and share your screen with the interviewer Take your time, but listen to feedback. If you’re going on about something and your interviewer says that’s good enough, there’s no point on keep going. If they tell you to focus (or don’t focus) on a determining aspect, do so Practice! Find some of the funniest and most baffling problem-solving riddles for product managers at productmanagementexercises.com You might also be asked about improvements to their current product. Don’t hold back or give standard book answers, you want to be set apart from other candidates with a million-dollar idea. Naturally, these don’t just grow on trees, so be prepared. If you are given the opportunity to ask a few things after the interview, don’t waste it by asking something that you can learn by doing a Google search. Ask relevant questions that spark excitement, things that actually matter to you as a professional. In my case, a career path is one of the most important things to help me decide if a company is a good fit for me, that’s why I generally ask what a product manager’s career might look like there. Some other things that are relevant to me are how they feel about the CEO-centric approach to product development and if they have an education budget or policy for collaborators. Everything you ask will reveal an aspect of your professional profile, use it wisely. Ace the interview assignment. Most recruitment processes include some kind of exercise to showcase your skills either in real-time or by preparing a presentation, with a discussion about the decisions you made afterwards. No matter which scenario you encounter, you can use this guide to solve it. Remember that nobody’s expecting you to know the exact answers: Ask clarification questions: voice what you understood about the business problem. This will ensure that you’re on the right track from the beginning. State, if possible, how this new product or feature relates to the company’s mission Think about the target user: some products have personas in order to simplify this process, but you’re still on the outside and have no access to them. You should outline at least, a principal persona and a secondary one Describe the user pain that will be addressed: make sure to build consensus around this, otherwise, the solutions proposed won’t be good enough to keep the story going Brainstorm solutions: here’s your opportunity to show your knowledge about the category you’re interviewing for and your ability to think outside the box. Have between 5 and 10 options on the table and use your favorite tool to evaluate trade-offs and show your prioritization process Think about how you’d prove the idea: once you have decided on a direction, strip down the project to its very minimum expression, and voice what you’d expect to learn in order to decide if it’s an initiative worth pursuing. Define a principal metric to achieve and some control metrics Think about potential risks: It’s just that, think about potential risks you might face, and how you’d mitigate them The job offer. If you managed to get here, congratulations! If you didn’t, don’t be discouraged. There are two aspects you can address, conversion rate and volume. To start, think of it from a conversion rate optimization perspective: understand the funnel and spend time minimizing drop between steps. If the conversion rate is low (and trust me, it always is), focus on the upper funnel. Volume is key, so you will most certainly need a marketing push as well. Persevere and keep on looking, if you can get enough interviews, you’ll get there eventually. Be bold and follow your instincts. You’ll most likely feel that you’ll never be completely prepared, but take that leap of faith anyway. Start that side hustle you’ve been thinking about. Write that email to the recruiter of your dream company. Don’t take that promotion in your current career if it doesn’t take you closer to where you want to be. Seven years ago, as a part of an online marketing team, I was handling user retention and product marketing, and doing a great job (sorry, not sorry). My then boss, right after a one-on-one meeting, asked me if I was interested in SEO. I knew that meant he was looking for someone who could take that team to the next level and expressing interest in the position was choosing to grow as a marketing person. I only had the nerve to politely decline this real opportunity because I was sure of what I wanted to do. Discover more product management career content, resources and training. At Mind the Product, we know that forging a career as a product manager can be challenging. That’s we regularly work with practicing product managers around the world, like Lucila (the author of this post) to bring you helpful career content and insights. Explore our Product Management Career content today to discover even more articles and videos. Keen to take your learning to the next level? We also offer product training and membership plans. If you’re a working product manager in the early stages of your career (or looking to get started) our Product Management Foundations workshop will help you master the skills you need to excel in the craft of product management. Alternatively, if you’d prefer something you can dig into at your own pace, consider Mind the Product membership. Our membership will help you to level up your career, build better products, and lead successful product teams. Learn more about Prioritised membership. Tweet Share Share WhatsApp chat Comment on or discuss this article About. Lucila Rey. Lucila is a Product Manager with 10+ years of experience in digital products. With a background of Communications and Marketing, she found the perfect fit for her problem-solving mindset in Product. She has led the evolution of E-commerce, B2B, and Data products for Classifieds, Travel, and Finance in Latam and Europe. Passionate about technology and design, she also edits Conversaciones de Producto, the fastest growing community of Product Management for Spanish speaking professionals. I'm a product manager with more than 10 years' experience in digital products, but I didn't always work in Product. As a former marketer, I wanted to write a guide on how to get into product management for professionals aiming to make a successful jump. Here it is! In this guide, I cover: Competition for product roles Assess your product skills Landing a product management interview How to interview for a product manager position The job offer Competition for product roles. So, how do you become a Product Manager? Let me begin by telling you the truth: competition for product roles is fierce. I’ve crunched numbers from 17 online businesses all over the western world with +600k employees and this is what I’ve got: [caption id="" align="aligncenter" width="1058"] Amount of developers, product people, and total employees in leading tech companies. Analysis by Lucila Rey (2020) — Data provided by companies’ public profiles on LinkedIn and based on job titles listed by employees.[/caption] While 21% of employees are developers, only 2.7% are product people. Not only that, but the academic background required to apply for a product job is much more diverse. So, are product managers delivered to companies by white storks? No, they're delivered mostly by the IT department. [caption id="" align="aligncenter" width="1037"] Educational background of product people in leading tech companies. Analysis by Lucila Rey (2020) — Data provided by companies’ public profiles on LinkedIn and based on job titles listed by employees.[/caption] Product management exists at the intersection of technology, design, and business (read more on this in Martin Eriksson's post 'What, exactly, is a Product Manager?'). If you're coming from one of those fields, you're in luck because you have a deep understanding of at least one of those domains, and you've probably worked closely with a product manager and had a chance to get a close look at their day-to-day. But, as you can see in the graphic, product people come from every educational background you can imagine. This is important for you to know: depending on your professional background and experience, you may have to work harder, but it can be done. Assess your product skills. If you're currently trying to work out how to get into product management, an important first step is to assess your product skills because product managers wear all kinds of hats. Product managers need to develop empathy, creativity, leadership, and at the same level, hardcore analysis abilities, and a data-informed mindset. The following list should give you an idea of which skills to develop. As it’s a generalist profession, we have to check at least the basics on every box that's relevant to our field. My advice is to go over it and rate yourself from 1 to 5, then focus on improving the lowest scores. Most companies will be looking for someone with: Data-driven skills. General knowledge of statistics will be important as will experience in using tools and frameworks to leverage data, such as Google Analytics, Tableau, Data Studio, and MySQL, and with multivariable testing. If you're able to think analytically and have estimation solving abilities you'll be in an even better position. Gain some insights via this episode of The Product Experience Podcast — Cracking The Data Code. In it, Lens.ai founder Mike Bugembe talks about working with data scientists, and how best to collect, work with, and make decisions based on data. You can also explore more content about Data-Driven Product Management on Mind the Product. Communications skills. Excellent verbal and written skills are key. Hiring managers will assess how your resume is presented and how you respond to questions during the interview. Communication skills are then vital to be successful in a Product Manager role. In this #mtpcon London talk, The Importance of Being Clear, Jayne, former VP Product at Monzo, discusses the importance of writing clearly in order to make better decisions and diversify thinking. In an MTP Engage talk, Shaun Russell also talks about the importance of Mastering Conflict and Communication. User-centric approach. Successful product managers take both quantitative and qualitative approaches to research and understand the basics of usability testing. They use tools and frameworks to recruit and obtain information from users, such as Hotjar, Google Forms, Lookback, and CrazyEgg. In short, being user-centric — which means truly understanding your target audience and what motivates them — is critical to being able to make the right decisions for your product. Technical abilities. You'll need product knowledge and the correct use of terminology. Things a company will need from you include the ability to; run discovery, write user stories writing and build roadmaps. Agile or other software development frameworks knowledge, product design knowledge, and software development knowledge are also important. Leadership. Any product manager needs to be able to lead a discussion, at least on a basic level. With that in mind, leadership training of some kind, or some experience leading cross-functional teams, will be beneficial. People with coaching skills and experience in stakeholder management will be in a strong position too. Strategic mindset. Finally, product managers need a high-level understanding of the industry and competitive landscape, business analysis experience, and strong problem-solving abilities. Assess your product skills today. If you’d like to assess your own product skills, check out Mind the Product's free Product Skills Toolkit. It's designed to help you assess your skills and take the next step on your product learning journey. The toolkit includes a PDF download, video tutorials, and an email series. You can also explore Mind the Product's library of Product Management Skills content. Studying to fill the gaps. Once you know what you’re missing, you need to educate yourself. If you’re a complete rookie and can afford it, the best decision would be to invest in a product management or product owner course. Alternatively, if you feel you just need a little insight into specific topics, there are many free resources on the internet that can help you, like Google Analytics Academy, and Udemy. With a background in humanistic studies, hardcore statistics were always a struggle for me. One of my favorite YouTube channels, CrashCourse, released a series on that topic that changed everything. I found the secret is to treat free e-learning as real-life learning: make a schedule to follow, put it down as a regular appointment on your calendar, and commit to it. For me, learning equals writing things down, so I usually take notes, but you can make flashcards,  or whatever helps you to lock down that knowledge.  Also, don't underestimate good old book reading! You can find some great e-books to download for free, but if books are not your thing, make sure to follow leaders who regularly publish articles on the subject. Product management books. Here are some books to consider: Intercom on Jobs to be Done (free e-book) Mastering a Day in a Product Manager's Life (free e-book) The Principles of Product Design (free e-book) You can also explore Product Management Books on Mind the product and The Six Essential Books that Every Product Manager Should Read. Showcase your skills. What skills you do have, you should showcase. For example, you can work on side projects for a non-profit or review a well-known product, then publish a case study to showcase your efforts. Case studies are a good way to put together a product portfolio that focuses on process rather than solutions. Designers are familiar with the concept of a portfolio — it’s what they have been doing since college, but professionals from other backgrounds might have never heard about it. Easy ways to publish your work, once it's ready, include LinkedIn articles, publishing on Medium or submitting a post to Mind the Product. To get started, here are 6 examples of things you can do: Work out a problem someone you know has with their business: Are they having low recurrence on their cupcakes business? Is your dog-walker friend not getting enough work? Solve a problem you’ve encountered in a digital product you use every day: Isn’t it frustrating not to be able to downgrade your Netflix subscription when you want to? Don’t you hate it when you download a game solely based on an ad that’s completely bogus and you end up with a cheap copy of Bejeweled? Build a business case for the company where you are working now: What’s the most frequent complaint in social media? What’s a recurring problem salespeople experience? Improve an offline experience by proposing a digital approach: How often do you wish that something as simple as asking a question at the bank wouldn’t take 15 minutes of queuing? Answer a riddle only with public data: How much money does Facebook spend on snacks per year? How many people are having a glass of water right now? How many different leather jackets does the Tiger King own? Reverse-engineer a popular feature: Why did LinkedIn add the “Ask for a recommendation” as a separate posting option? Why did Facebook remove the “dislike button”? Meet product managers. A great way to get into product management is to meet product managers — people who can give you advice, support, or perhaps even your big break! Sounds so obvious, right? This is often the most difficult thing to do if you're new to the product industry, but you can start by attending free product meetups like ProductTank, or product conferences where networking is a key feature. [caption id="attachment_24017" align="aligncenter" width="1024"] Product management events like conferences and meetups are a great way to meet like-minded people and make new connections (Image: Mind the Product)[/caption] At either type of event, you can offer to volunteer. Organisers are always looking for help and this gets you in the door, giving you quick access to lots of new contacts. Companies in need of new talent often sponsor these kinds of gatherings while HR recruiters and hiring managers often attend — this is a part of their employer branding strategy. You’ll also find senior members who will be more than happy to share some initiation stories over a cup of coffee, and who might know about current job openings. If you are not shy, try reaching out to other product managers through LinkedIn or common colleagues to people who’ve done a similar kind of transition and ask if they'd be happy to let you pick their brains over coffee. Landing a Product Manager role interview. It’s much easier to make the transition to a product manager role where you currently work. This was true in my case and seems to be what most of the posts on the topic I could find online say. When you have worked for a company for a while you acquire three very important assets — you already know the people, the product, and the culture. If you have set the bar high with your current responsibilities, the company will be more likely to take a chance on you than to hire an outsider with a more or less long learning curve. I suggest you invest some time in building a business case for a real problem detected within your own scope, and to let your managers know you’re interested in transitioning to product management.  Even if there are no openings available at the moment, you might be able to collaborate with the product team by being a part of specific projects and gain some valuable experience. Rewrite your resume from scratch. When it comes to refining your resume, think about your work experience in a different light. Look for projects you have owned end-to-end and where you managed stakeholders, or refer to moments when you have used data to make decisions and highlight them. A recruiter will be interested in reading about transferable skills, it doesn’t matter under which job title you acquired them. Tailor your resumé to the role you’re aiming for and forget about the rest. Something I used to do when I was first looking for a full-time product manager role was to look at the LinkedIn profiles of people who had my dream job. I must have read over 60 resumes looking for descriptions that resonated with my experience. I still do this from time to time. I recently added to my resume the fact that I hired and put together an entire squad for a new product. It had never crossed my mind that this was something remarkable until I read it in someone else's profile. [caption id="attachment_24016" align="aligncenter" width="1024"] Thoroughly review your CV to see where you can highlight the transferable skills you have (Image: Shutterstock)[/caption] Target job hunting ads. Before applying to product roles, you need to understand what kind of product you’d manage successfully. Look for industries and products where your current abilities and knowledge would be a differential. For example, if you have worked as a recruiter, the B2B side of a product like Landing Jobs or Moberries would be ideal for you. The other important thing to know is what kind of team would benefit from having you as a product manager. There are five main kinds of product teams and each has its own set of challenges. The most common in small companies is the generalist team that manages every aspect of the product, no matter who the end-user is. Generalist product managers are great for this role, and overall, the holy grail of a recruiter in any company. People who know at least a little about design, metrics, marketing, and technology will be a perfect fit. Most generalist teams eventually evolve to split into a B2C user-facing team and/or a B2B user-facing team, depending on the business model. For more on this, check out 'The Perks of Being a Generalist'. In more specialized companies, you’ll find back-office teams that develop internal tools for employees. Most technical product managers start here, it’s a natural transition because you rely heavily on technical knowledge to be good at it, and still gives you enough room to learn about business needs and design skills. These kinds of teams are used in some companies as training wheels to nurse talent that can eventually manage more showcased products. The last kind of product team is the data science one. They manage products like IA, suggestions algorithms, personalization, chatbots, etc, and an ideal product manager should have at least some data mining experience and coding skills. For more on this, read 'On Being a Data Science Product Manager'. Once you have identified what's your differential value and best fit as a product person, use that knowledge to target your job applications. Ace the HR screening call. If your job application impresses, you might be invited to an HR screening call. This is the less product management-y interview of the process. Recruiters mostly care about answering three questions: Is this candidate a good fit for our company’s unique culture? Is this candidate able to communicate effectively? Do I think this candidate reaches the minimum seniority level for the position they're applying for? If you manage to present yourself as empathetic, with wit and enthusiasm, you're halfway there. And, since you’re applying to a role that’s completely different from the one that you have, it’s likely that they’ll also want to know more about your motivations. They therefore might ask: Why are you changing to another field? Why now? Why did you apply to this company? Why did you apply for this position in particular? What can you bring to this company that’s unique and would make us choose you over an experienced product manager? Have you worked with tool X? Have you worked in scrum? Can you query a database? Do you code? Note: unless they are having a very specific need, these are usually not deal-breaker questions but can actually put you forward over other candidates or vice-versa. There’s no right or wrong way to answer these questions, but by being aware that they’ll be asked, you’ll have the chance to gather your thoughts in advance. How to interview for a Product Manager position There are non-technical skills that differentiate a reasonable product manager from a great one: a product manager partners with technology and design to deliver an experience that users love and that brings value to the business, but most importantly, makes the final call on what a successful product is. These characteristics are the ones that, not HR, but other product managers look for in an interview. Great product managers have a dynamic, always-on vision of progress that helps them to stay on track when day-to-day distractions surface. Great product managers are excellent at asking questions. They don't stay on the surface, they strive to find the hidden and the unknown. Great product managers are driven by problems rather than solutions. They're able to think outside the box, come up with alternatives for the same problem, and assess results so they know which direction to take. Product managers often say yes more than they want to, but great product managers say no every time they feel it's the right thing to do, even if it’s to the CEO. Great product managers are amazing storytellers. They're natural communicators and have the ability to talk to people with different backgrounds in their own language and build a common vision for the product they manage. Do your homework. Start by researching the company you’ll be interviewing for, covering: the current state of the industry and their main competition, the product, and its maturity. You have to be confident talking about the business model and target audience. The top question I was asked in interviews is “what do you know about our company?”, be ready to answer. [caption id="attachment_24015" align="aligncenter" width="1024"] Do your homework to ensure that you read to tackle the questions you'll be faced with at a job interview (Image: Shutterstock)[/caption] When you are asked to recap your work history, talk about achievements in a measurable way. It’s a great way of saying “I’m a data-informed, result-oriented professional” without actually saying it. Keep it high-level, short, and sweet. If something catches the eye of your interviewer, they’ll ask you to go back to that and go deeper. Since you’re coming from a different background, there’s no point in going over technical responsibilities that are not the right fit for this role, so it’s better to focus on the wins. Something that will most certainly come up is what drives you to shift your career. This is a tricky question, you might think that is because they want to know about your motivations, but almost certainly, it’s only 30% about that and 70% about if you know what you’re getting into. Be ready to draw a line between your current responsibilities, your first contact with product management, your research for the role, and how you can be a great acquisition to their team. Rock the interview. Besides the classic intro questions, some interviews require you to brainstorm a solution to a problem on the fly. Let’s be real, even for the most experienced of us, this is something scary to do under pressure. Remember not to get too hung up on the solution, this exercise it’s about the process: How do you do your best thinking? Graphically? On a spreadsheet? Do it in a way that’s comfortable for you, and share your screen with the interviewer Take your time, but listen to feedback. If you’re going on about something and your interviewer says that’s good enough, there’s no point on keep going. If they tell you to focus (or don’t focus) on a determining aspect, do so Practice! Find some of the funniest and most baffling problem-solving riddles for product managers at productmanagementexercises.com You might also be asked about improvements to their current product. Don’t hold back or give standard book answers, you want to be set apart from other candidates with a million-dollar idea. Naturally, these don’t just grow on trees, so be prepared. If you are given the opportunity to ask a few things after the interview, don’t waste it by asking something that you can learn by doing a Google search. Ask relevant questions that spark excitement, things that actually matter to you as a professional. In my case, a career path is one of the most important things to help me decide if a company is a good fit for me, that’s why I generally ask what a product manager's career might look like there. Some other things that are relevant to me are how they feel about the CEO-centric approach to product development and if they have an education budget or policy for collaborators. Everything you ask will reveal an aspect of your professional profile, use it wisely. Ace the interview assignment. Most recruitment processes include some kind of exercise to showcase your skills either in real-time or by preparing a presentation, with a discussion about the decisions you made afterwards. No matter which scenario you encounter, you can use this guide to solve it. Remember that nobody’s expecting you to know the exact answers: Ask clarification questions: voice what you understood about the business problem. This will ensure that you’re on the right track from the beginning. State, if possible, how this new product or feature relates to the company’s mission Think about the target user: some products have personas in order to simplify this process, but you're still on the outside and have no access to them. You should outline at least, a principal persona and a secondary one Describe the user pain that will be addressed: make sure to build consensus around this, otherwise, the solutions proposed won’t be good enough to keep the story going Brainstorm solutions: here’s your opportunity to show your knowledge about the category you’re interviewing for and your ability to think outside the box. Have between 5 and 10 options on the table and use your favorite tool to evaluate trade-offs and show your prioritization process Think about how you’d prove the idea: once you have decided on a direction, strip down the project to its very minimum expression, and voice what you’d expect to learn in order to decide if it’s an initiative worth pursuing. Define a principal metric to achieve and some control metrics Think about potential risks: It’s just that, think about potential risks you might face, and how you’d mitigate them The job offer. If you managed to get here, congratulations! If you didn’t, don’t be discouraged. There are two aspects you can address, conversion rate and volume. To start, think of it from a conversion rate optimization perspective: understand the funnel and spend time minimizing drop between steps. If the conversion rate is low (and trust me, it always is), focus on the upper funnel. Volume is key, so you will most certainly need a marketing push as well. Persevere and keep on looking, if you can get enough interviews, you’ll get there eventually. Be bold and follow your instincts. You’ll most likely feel that you’ll never be completely prepared, but take that leap of faith anyway. Start that side hustle you’ve been thinking about. Write that email to the recruiter of your dream company. Don’t take that promotion in your current career if it doesn’t take you closer to where you want to be. Seven years ago, as a part of an online marketing team, I was handling user retention and product marketing, and doing a great job (sorry, not sorry). My then boss, right after a one-on-one meeting, asked me if I was interested in SEO. I knew that meant he was looking for someone who could take that team to the next level and expressing interest in the position was choosing to grow as a marketing person. I only had the nerve to politely decline this real opportunity because I was sure of what I wanted to do. Discover more product management career content, resources and training. At Mind the Product, we know that forging a career as a product manager can be challenging. That's we regularly work with practicing product managers around the world, like Lucila (the author of this post) to bring you helpful career content and insights. Explore our Product Management Career content today to discover even more articles and videos. Keen to take your learning to the next level? We also offer product training and membership plans. If you’re a working product manager in the early stages of your career (or looking to get started) our Product Management Foundations workshop will help you master the skills you need to excel in the craft of product management. Alternatively, if you'd prefer something you can dig into at your own pace, consider Mind the Product membership. Our membership will help you to level up your career, build better products, and lead successful product teams. Learn more about Prioritised membership. January 12, 2022 Navigating the peculiarities of the African product management ecosystem - Philips Nwachukwu on The Product Experience. January 11, 2022 A case study: Creating a relay design sprint in a remote setting. January 9, 2022 SUNDAY REWIND: Treat your career like you treat your products by Adam Warburton. Privacy Policy   |  Terms and Conditions   |  Code of Conduct   |  FAQ © 2011 - 2022 Mind the Product Ltd. All Rights Reserved. Mind the Product, ProductTank and the Venn Diagram Logomark are all registered trademarks.
                            [kwBody] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [term] => product
                                            [tf] => 258
                                        )

                                    [1] => stdClass Object
                                        (
                                            [term] => manager
                                            [tf] => 91
                                        )

                                    [2] => stdClass Object
                                        (
                                            [term] => product manager
                                            [tf] => 85
                                        )

                                    [3] => stdClass Object
                                        (
                                            [term] => company
                                            [tf] => 52
                                        )

                                    [4] => stdClass Object
                                        (
                                            [term] => skill
                                            [tf] => 46
                                        )

                                    [5] => stdClass Object
                                        (
                                            [term] => management
                                            [tf] => 43
                                        )

                                    [6] => stdClass Object
                                        (
                                            [term] => product management
                                            [tf] => 41
                                        )

                                    [7] => stdClass Object
                                        (
                                            [term] => data
                                            [tf] => 37
                                        )

                                    [8] => stdClass Object
                                        (
                                            [term] => great
                                            [tf] => 32
                                        )

                                    [9] => stdClass Object
                                        (
                                            [term] => interview
                                            [tf] => 32
                                        )

                                    [10] => stdClass Object
                                        (
                                            [term] => job
                                            [tf] => 32
                                        )

                                    [11] => stdClass Object
                                        (
                                            [term] => person
                                            [tf] => 32
                                        )

                                    [12] => stdClass Object
                                        (
                                            [term] => book
                                            [tf] => 30
                                        )

                                    [13] => stdClass Object
                                        (
                                            [term] => experience
                                            [tf] => 30
                                        )

                                    [14] => stdClass Object
                                        (
                                            [term] => team
                                            [tf] => 30
                                        )

                                    [15] => stdClass Object
                                        (
                                            [term] => role
                                            [tf] => 26
                                        )

                                    [16] => stdClass Object
                                        (
                                            [term] => free
                                            [tf] => 25
                                        )

                                    [17] => stdClass Object
                                        (
                                            [term] => work
                                            [tf] => 24
                                        )

                                    [18] => stdClass Object
                                        (
                                            [term] => business
                                            [tf] => 24
                                        )

                                    [19] => stdClass Object
                                        (
                                            [term] => question
                                            [tf] => 24
                                        )

                                    [20] => stdClass Object
                                        (
                                            [term] => career
                                            [tf] => 22
                                        )

                                    [21] => stdClass Object
                                        (
                                            [term] => mind
                                            [tf] => 22
                                        )

                                    [22] => stdClass Object
                                        (
                                            [term] => user
                                            [tf] => 22
                                        )

                                    [23] => stdClass Object
                                        (
                                            [term] => thing
                                            [tf] => 22
                                        )

                                    [24] => stdClass Object
                                        (
                                            [term] => problem
                                            [tf] => 21
                                        )

                                    [25] => stdClass Object
                                        (
                                            [term] => kind
                                            [tf] => 20
                                        )

                                    [26] => stdClass Object
                                        (
                                            [term] => knowledge
                                            [tf] => 20
                                        )

                                    [27] => stdClass Object
                                        (
                                            [term] => mind product
                                            [tf] => 19
                                        )

                                    [28] => stdClass Object
                                        (
                                            [term] => background
                                            [tf] => 17
                                        )

                                    [29] => stdClass Object
                                        (
                                            [term] => assess
                                            [tf] => 16
                                        )

                                    [30] => stdClass Object
                                        (
                                            [term] => level
                                            [tf] => 16
                                        )

                                    [31] => stdClass Object
                                        (
                                            [term] => ability
                                            [tf] => 16
                                        )

                                    [32] => stdClass Object
                                        (
                                            [term] => time
                                            [tf] => 16
                                        )

                                    [33] => stdClass Object
                                        (
                                            [term] => great product
                                            [tf] => 14
                                        )

                                    [34] => stdClass Object
                                        (
                                            [term] => great product manager
                                            [tf] => 12
                                        )

                                    [35] => stdClass Object
                                        (
                                            [term] => product skill
                                            [tf] => 12
                                        )

                                    [36] => stdClass Object
                                        (
                                            [term] => assess product skill
                                            [tf] => 10
                                        )

                                    [37] => stdClass Object
                                        (
                                            [term] => assess product
                                            [tf] => 10
                                        )

                                    [38] => stdClass Object
                                        (
                                            [term] => product person
                                            [tf] => 10
                                        )

                                    [39] => stdClass Object
                                        (
                                            [term] => product manager role
                                            [tf] => 8
                                        )

                                    [40] => stdClass Object
                                        (
                                            [term] => product manager great
                                            [tf] => 8
                                        )

                                    [41] => stdClass Object
                                        (
                                            [term] => competition product
                                            [tf] => 8
                                        )

                                    [42] => stdClass Object
                                        (
                                            [term] => product role
                                            [tf] => 8
                                        )

                                    [43] => stdClass Object
                                        (
                                            [term] => day
                                            [tf] => 8
                                        )

                                    [44] => stdClass Object
                                        (
                                            [term] => successful product
                                            [tf] => 8
                                        )

                                    [45] => stdClass Object
                                        (
                                            [term] => manager role
                                            [tf] => 8
                                        )

                                    [46] => stdClass Object
                                        (
                                            [term] => manager great
                                            [tf] => 8
                                        )

                                    [47] => stdClass Object
                                        (
                                            [term] => product team
                                            [tf] => 8
                                        )

                                    [48] => stdClass Object
                                        (
                                            [term] => competition product role
                                            [tf] => 6
                                        )

                                    [49] => stdClass Object
                                        (
                                            [term] => free book
                                            [tf] => 6
                                        )

                                    [50] => stdClass Object
                                        (
                                            [term] => manager great product
                                            [tf] => 6
                                        )

                                    [51] => stdClass Object
                                        (
                                            [term] => manager position
                                            [tf] => 6
                                        )

                                    [52] => stdClass Object
                                        (
                                            [term] => data informed
                                            [tf] => 6
                                        )

                                    [53] => stdClass Object
                                        (
                                            [term] => what
                                            [tf] => 6
                                        )

                                    [54] => stdClass Object
                                        (
                                            [term] => potential risk
                                            [tf] => 6
                                        )

                                    [55] => stdClass Object
                                        (
                                            [term] => caption id
                                            [tf] => 6
                                        )

                                    [56] => stdClass Object
                                        (
                                            [term] => lucila rey
                                            [tf] => 6
                                        )

                                    [57] => stdClass Object
                                        (
                                            [term] => job title
                                            [tf] => 6
                                        )

                                    [58] => stdClass Object
                                        (
                                            [term] => kind product
                                            [tf] => 6
                                        )

                                    [59] => stdClass Object
                                        (
                                            [term] => conversion rate
                                            [tf] => 6
                                        )

                                    [60] => stdClass Object
                                        (
                                            [term] => career content
                                            [tf] => 6
                                        )

                                    [61] => stdClass Object
                                        (
                                            [term] => align aligncenter width
                                            [tf] => 5
                                        )

                                    [62] => stdClass Object
                                        (
                                            [term] => free product
                                            [tf] => 5
                                        )

                                    [63] => stdClass Object
                                        (
                                            [term] => digital product
                                            [tf] => 5
                                        )

                                    [64] => stdClass Object
                                        (
                                            [term] => technology design
                                            [tf] => 5
                                        )

                                    [65] => stdClass Object
                                        (
                                            [term] => problem solving
                                            [tf] => 5
                                        )

                                    [66] => stdClass Object
                                        (
                                            [term] => case study
                                            [tf] => 5
                                        )

                                    [67] => stdClass Object
                                        (
                                            [term] => align aligncenter
                                            [tf] => 5
                                        )

                                    [68] => stdClass Object
                                        (
                                            [term] => aligncenter width
                                            [tf] => 5
                                        )

                                    [69] => stdClass Object
                                        (
                                            [term] => interview product manager
                                            [tf] => 4
                                        )

                                    [70] => stdClass Object
                                        (
                                            [term] => product manager position
                                            [tf] => 4
                                        )

                                    [71] => stdClass Object
                                        (
                                            [term] => 600k employee
                                            [tf] => 4
                                        )

                                    [72] => stdClass Object
                                        (
                                            [term] => leading tech company
                                            [tf] => 4
                                        )

                                    [73] => stdClass Object
                                        (
                                            [term] => tech company analysi
                                            [tf] => 4
                                        )

                                    [74] => stdClass Object
                                        (
                                            [term] => company analysi lucila
                                            [tf] => 4
                                        )

                                    [75] => stdClass Object
                                        (
                                            [term] => analysi lucila rey
                                            [tf] => 4
                                        )

                                    [76] => stdClass Object
                                        (
                                            [term] => lucila rey 2020
                                            [tf] => 4
                                        )

                                    [77] => stdClass Object
                                        (
                                            [term] => rey 2020 data
                                            [tf] => 4
                                        )

                                    [78] => stdClass Object
                                        (
                                            [term] => 2020 data provided
                                            [tf] => 4
                                        )

                                    [79] => stdClass Object
                                        (
                                            [term] => data provided company
                                            [tf] => 4
                                        )

                                    [80] => stdClass Object
                                        (
                                            [term] => provided company public
                                            [tf] => 4
                                        )

                                    [81] => stdClass Object
                                        (
                                            [term] => company public profile
                                            [tf] => 4
                                        )

                                    [82] => stdClass Object
                                        (
                                            [term] => public profile linkedin
                                            [tf] => 4
                                        )

                                    [83] => stdClass Object
                                        (
                                            [term] => profile linkedin based
                                            [tf] => 4
                                        )

                                    [84] => stdClass Object
                                        (
                                            [term] => linkedin based job
                                            [tf] => 4
                                        )

                                    [85] => stdClass Object
                                        (
                                            [term] => based job title
                                            [tf] => 4
                                        )

                                    [86] => stdClass Object
                                        (
                                            [term] => job title listed
                                            [tf] => 4
                                        )

                                    [87] => stdClass Object
                                        (
                                            [term] => day day
                                            [tf] => 4
                                        )

                                    [88] => stdClass Object
                                        (
                                            [term] => successful product manager
                                            [tf] => 4
                                        )

                                    [89] => stdClass Object
                                        (
                                            [term] => product management book
                                            [tf] => 4
                                        )

                                    [90] => stdClass Object
                                        (
                                            [term] => explore product management
                                            [tf] => 4
                                        )

                                    [91] => stdClass Object
                                        (
                                            [term] => profit review
                                            [tf] => 4
                                        )

                                    [92] => stdClass Object
                                        (
                                            [term] => meet product manager
                                            [tf] => 4
                                        )

                                    [93] => stdClass Object
                                        (
                                            [term] => kind product team
                                            [tf] => 4
                                        )

                                    [94] => stdClass Object
                                        (
                                            [term] => user facing team
                                            [tf] => 4
                                        )

                                    [95] => stdClass Object
                                        (
                                            [term] => hr screening call
                                            [tf] => 4
                                        )

                                    [96] => stdClass Object
                                        (
                                            [term] => product management career
                                            [tf] => 4
                                        )

                                    [97] => stdClass Object
                                        (
                                            [term] => management career content
                                            [tf] => 4
                                        )

                                    [98] => stdClass Object
                                        (
                                            [term] => work product
                                            [tf] => 4
                                        )

                                    [99] => stdClass Object
                                        (
                                            [term] => landing product
                                            [tf] => 4
                                        )

                                    [100] => stdClass Object
                                        (
                                            [term] => interview product
                                            [tf] => 4
                                        )

                                    [101] => stdClass Object
                                        (
                                            [term] => job offer
                                            [tf] => 4
                                        )

                                    [102] => stdClass Object
                                        (
                                            [term] => leading tech
                                            [tf] => 4
                                        )

                                    [103] => stdClass Object
                                        (
                                            [term] => tech company
                                            [tf] => 4
                                        )

                                    [104] => stdClass Object
                                        (
                                            [term] => company analysi
                                            [tf] => 4
                                        )

                                    [105] => stdClass Object
                                        (
                                            [term] => analysi lucila
                                            [tf] => 4
                                        )

                                    [106] => stdClass Object
                                        (
                                            [term] => rey 2020
                                            [tf] => 4
                                        )

                                    [107] => stdClass Object
                                        (
                                            [term] => 2020 data
                                            [tf] => 4
                                        )

                                    [108] => stdClass Object
                                        (
                                            [term] => data provided
                                            [tf] => 4
                                        )

                                    [109] => stdClass Object
                                        (
                                            [term] => provided company
                                            [tf] => 4
                                        )

                                    [110] => stdClass Object
                                        (
                                            [term] => company public
                                            [tf] => 4
                                        )

                                    [111] => stdClass Object
                                        (
                                            [term] => public profile
                                            [tf] => 4
                                        )

                                    [112] => stdClass Object
                                        (
                                            [term] => profile linkedin
                                            [tf] => 4
                                        )

                                    [113] => stdClass Object
                                        (
                                            [term] => linkedin based
                                            [tf] => 4
                                        )

                                    [114] => stdClass Object
                                        (
                                            [term] => based job
                                            [tf] => 4
                                        )

                                    [115] => stdClass Object
                                        (
                                            [term] => title listed
                                            [tf] => 4
                                        )

                                    [116] => stdClass Object
                                        (
                                            [term] => educational background
                                            [tf] => 4
                                        )

                                    [117] => stdClass Object
                                        (
                                            [term] => professional background
                                            [tf] => 4
                                        )

                                    [118] => stdClass Object
                                        (
                                            [term] => data driven
                                            [tf] => 4
                                        )

                                    [119] => stdClass Object
                                        (
                                            [term] => tool framework
                                            [tf] => 4
                                        )

                                    [120] => stdClass Object
                                        (
                                            [term] => google analytic
                                            [tf] => 4
                                        )

                                    [121] => stdClass Object
                                        (
                                            [term] => solving ability
                                            [tf] => 4
                                        )

                                    [122] => stdClass Object
                                        (
                                            [term] => communication skill
                                            [tf] => 4
                                        )

                                    [123] => stdClass Object
                                        (
                                            [term] => hiring manager
                                            [tf] => 4
                                        )

                                    [124] => stdClass Object
                                        (
                                            [term] => question interview
                                            [tf] => 4
                                        )

                                    [125] => stdClass Object
                                        (
                                            [term] => talk importance
                                            [tf] => 4
                                        )

                                    [126] => stdClass Object
                                        (
                                            [term] => user centric
                                            [tf] => 4
                                        )

                                    [127] => stdClass Object
                                        (
                                            [term] => centric approach
                                            [tf] => 4
                                        )

                                    [128] => stdClass Object
                                        (
                                            [term] => target audience
                                            [tf] => 4
                                        )

                                    [129] => stdClass Object
                                        (
                                            [term] => software development
                                            [tf] => 4
                                        )

                                    [130] => stdClass Object
                                        (
                                            [term] => product design
                                            [tf] => 4
                                        )

                                    [131] => stdClass Object
                                        (
                                            [term] => high level
                                            [tf] => 4
                                        )

                                    [132] => stdClass Object
                                        (
                                            [term] => management book
                                            [tf] => 4
                                        )

                                    [133] => stdClass Object
                                        (
                                            [term] => explore product
                                            [tf] => 4
                                        )

                                    [134] => stdClass Object
                                        (
                                            [term] => showcase skill
                                            [tf] => 4
                                        )

                                    [135] => stdClass Object
                                        (
                                            [term] => business case
                                            [tf] => 4
                                        )

                                    [136] => stdClass Object
                                        (
                                            [term] => meet product
                                            [tf] => 4
                                        )

                                    [137] => stdClass Object
                                        (
                                            [term] => current responsibility
                                            [tf] => 4
                                        )

                                    [138] => stdClass Object
                                        (
                                            [term] => end
                                            [tf] => 4
                                        )

                                    [139] => stdClass Object
                                        (
                                            [term] => transferable skill
                                            [tf] => 4
                                        )

                                    [140] => stdClass Object
                                        (
                                            [term] => target job
                                            [tf] => 4
                                        )

                                    [141] => stdClass Object
                                        (
                                            [term] => product manage
                                            [tf] => 4
                                        )

                                    [142] => stdClass Object
                                        (
                                            [term] => important thing
                                            [tf] => 4
                                        )

                                    [143] => stdClass Object
                                        (
                                            [term] => kind team
                                            [tf] => 4
                                        )

                                    [144] => stdClass Object
                                        (
                                            [term] => generalist team
                                            [tf] => 4
                                        )

                                    [145] => stdClass Object
                                        (
                                            [term] => user facing
                                            [tf] => 4
                                        )

                                    [146] => stdClass Object
                                        (
                                            [term] => facing team
                                            [tf] => 4
                                        )

                                    [147] => stdClass Object
                                        (
                                            [term] => business model
                                            [tf] => 4
                                        )

                                    [148] => stdClass Object
                                        (
                                            [term] => data science
                                            [tf] => 4
                                        )

                                    [149] => stdClass Object
                                        (
                                            [term] => job application
                                            [tf] => 4
                                        )

                                    [150] => stdClass Object
                                        (
                                            [term] => hr screening
                                            [tf] => 4
                                        )

                                    [151] => stdClass Object
                                        (
                                            [term] => screening call
                                            [tf] => 4
                                        )

                                    [152] => stdClass Object
                                        (
                                            [term] => good fit
                                            [tf] => 4
                                        )

                                    [153] => stdClass Object
                                        (
                                            [term] => brainstorm solution
                                            [tf] => 4
                                        )

                                    [154] => stdClass Object
                                        (
                                            [term] => management career
                                            [tf] => 4
                                        )

                                    [155] => stdClass Object
                                        (
                                            [term] => product manager 10
                                            [tf] => 3
                                        )

                                    [156] => stdClass Object
                                        (
                                            [term] => manager 10 year
                                            [tf] => 3
                                        )

                                    [157] => stdClass Object
                                        (
                                            [term] => 10 year experience
                                            [tf] => 3
                                        )

                                    [158] => stdClass Object
                                        (
                                            [term] => year experience digital
                                            [tf] => 3
                                        )

                                    [159] => stdClass Object
                                        (
                                            [term] => experience digital product
                                            [tf] => 3
                                        )

                                    [160] => stdClass Object
                                        (
                                            [term] => life free
                                            [tf] => 3
                                        )

                                    [161] => stdClass Object
                                        (
                                            [term] => aligncenter width 1024
                                            [tf] => 3
                                        )

                                    [162] => stdClass Object
                                        (
                                            [term] => manager 10
                                            [tf] => 3
                                        )

                                    [163] => stdClass Object
                                        (
                                            [term] => 10 year
                                            [tf] => 3
                                        )

                                    [164] => stdClass Object
                                        (
                                            [term] => year experience
                                            [tf] => 3
                                        )

                                    [165] => stdClass Object
                                        (
                                            [term] => experience digital
                                            [tf] => 3
                                        )

                                    [166] => stdClass Object
                                        (
                                            [term] => product experience
                                            [tf] => 3
                                        )

                                    [167] => stdClass Object
                                        (
                                            [term] => perfect fit
                                            [tf] => 3
                                        )

                                    [168] => stdClass Object
                                        (
                                            [term] => width 1024
                                            [tf] => 3
                                        )

                                )

                            [page_rank_decimal] => 49
                            [rank] => 51601
                        )

                    [1] => stdClass Object
                        (
                            [position] => 2
                            [questions] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [question] => How do I get a product management job with no experience?
                                        )

                                    [1] => stdClass Object
                                        (
                                            [question] => How do I start my career as a product manager?
                                        )

                                    [2] => stdClass Object
                                        (
                                            [question] => What qualifications do I need to be a product manager?
                                        )

                                    [3] => stdClass Object
                                        (
                                            [question] => Is it difficult to get into product management?
                                        )

                                )

                            [organic_position] => 2
                            [serp_type] => questions
                            [isOrganicPage] => 
                            [isOrganic] => 1
                        )

                    [2] => stdClass Object
                        (
                            [position] => 3
                            [title] => How To Become A Product Manager: A Complete Guide | Built In
                            [url] => https://builtin.com/product/how-become-product-manager
                            [destination] => https://builtin.com › product › how-become-product-m...
                            [description] => Product Managers are becoming one of the most sought-after job titles in tech. We talk to three PMs about everything from breaking into the industry to their daily responsibilities
                            [isAmp] => 
                            [organic_position] => 3
                            [serp_type] => page
                            [isOrganicPage] => 1
                            [isOrganic] => 1
                            [serp_title] => How to Become a Product Manager, According to 3 Expert PMs
                            [serp_description] => The career path will most likely be slightly different for most product managers. Some tips for beginning your career in product management are to learn the ...
                            [hostname] => builtin.com
                            [canonical] => https://builtin.com/product/how-become-product-manager
                            [h1] => How to Become a Product Manager, According to 3 Expert PMs
                            [h2] => Array
                                (
                                    [0] => What is Product Mangement?
                                    [1] => Product Manager Career Path
                                    [2] => What factors helped you get your first product manager job?
                                    [3] => For people looking to start a career in product management, what are crucial first steps on that path?
                                    [4] => Do you think a college degree or any graduate degrees are important for landing a product manager role?
                                    [5] => In your current product manager role, what are your core responsibilities?
                                    [6] => What’s the most challenging aspect of the PM role?
                                    [7] => What's most rewarding about the PM role?
                                    [8] => What resources do you recommend for people who want to learn more about product management?
                                )

                            [h3] => Array
                                (
                                    [0] => Alicia Dixon
                                    [1] => Jackie Bavaro
                                    [2] => Jeremy Horn
                                    [3] => Great Companies Need Great People. That's Where We Come In
                                )

                            [h2WithAnchors] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [text] => What is Product Mangement?
                                        )

                                    [1] => stdClass Object
                                        (
                                            [text] => Product Manager Career Path
                                        )

                                    [2] => stdClass Object
                                        (
                                            [text] => What factors helped you get your first product manager job?
                                        )

                                    [3] => stdClass Object
                                        (
                                            [text] => For people looking to start a career in product management, what are crucial first steps on that path?
                                        )

                                    [4] => stdClass Object
                                        (
                                            [text] => Do you think a college degree or any graduate degrees are important for landing a product manager role?
                                        )

                                    [5] => stdClass Object
                                        (
                                            [text] => In your current product manager role, what are your core responsibilities?
                                        )

                                    [6] => stdClass Object
                                        (
                                            [text] => What’s the most challenging aspect of the PM role?
                                        )

                                    [7] => stdClass Object
                                        (
                                            [text] => What's most rewarding about the PM role?
                                        )

                                    [8] => stdClass Object
                                        (
                                            [text] => What resources do you recommend for people who want to learn more about product management?
                                        )

                                )

                            [wordCount] => 2590
                            [imgCount] => 19
                            [lang] => 
                            [faq_on_page] => Array
                                (
                                )

                            [anchors] => stdClass Object
                                (
                                    [size] => 20
                                    [outboundSize] => 11
                                    [list] => Array
                                        (
                                            [0] => stdClass Object
                                                (
                                                    [text] => a massive team
                                                    [href] => https://www.theverge.com/2017/6/13/15782200/one-device-secret-history-iphone-brian-merchant-book-excerpt
                                                    [hrefDomain] => theverge.com
                                                    [isOutbound] => 1
                                                )

                                            [1] => stdClass Object
                                                (
                                                    [text] => emotional intelligence, or EQ
                                                    [href] => https://hbr.org/2017/12/what-it-takes-to-become-a-great-product-manager
                                                    [hrefDomain] => hbr.org
                                                    [isOutbound] => 1
                                                )

                                            [2] => stdClass Object
                                                (
                                                    [text] => The Year of the Looking Glass
                                                    [href] => https://medium.com/the-year-of-the-looking-glass
                                                    [hrefDomain] => medium.com
                                                    [isOutbound] => 1
                                                )

                                            [3] => stdClass Object
                                                (
                                                    [text] => some
                                                    [href] => https://medium.com/the-year-of-the-looking-glass/what-to-expect-from-pms-e9750ec09bbf
                                                    [hrefDomain] => medium.com
                                                    [isOutbound] => 1
                                                )

                                            [4] => stdClass Object
                                                (
                                                    [text] => posts
                                                    [href] => https://medium.com/the-year-of-the-looking-glass/what-to-expect-from-pms-part-2-191a89b42d7d
                                                    [hrefDomain] => medium.com
                                                    [isOutbound] => 1
                                                )

                                            [5] => stdClass Object
                                                (
                                                    [text] => product blog
                                                    [href] => https://www.intercom.com/blog/product-and-design/
                                                    [hrefDomain] => intercom.com
                                                    [isOutbound] => 1
                                                )

                                            [6] => stdClass Object
                                                (
                                                    [text] => High Output Management
                                                    [href] => https://www.amazon.com/High-Output-Management-Andrew-Grove/dp/0679762884/ref=asc_df_0679762884/?tag=hyprod-20&linkCode=df0&hvadid=312065696873&hvpos=1o1&hvnetw=g&hvrand=7464546985126879786&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9019659&hvtargid=pla-487139763997&psc=1&tag=&ref=&adgrpid=61316180399&hvpone=&hvptwo=&hvadid=312065696873&hvpos=1o1&hvnetw=g&hvrand=7464546985126879786&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9019659&hvtargid=pla-487139763997
                                                    [hrefDomain] => amazon.com
                                                    [isOutbound] => 1
                                                )

                                            [7] => stdClass Object
                                                (
                                                    [text] => The Manager's Path,
                                                    [href] => https://www.amazon.com/dp/B06XP3GJ7F/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1
                                                    [hrefDomain] => amazon.com
                                                    [isOutbound] => 1
                                                )

                                            [8] => stdClass Object
                                                (
                                                    [text] => The Product Way
                                                    [href] => https://www.youtube.com/channel/UCWX_c4YmANF1jPggAjO5Mnw
                                                    [hrefDomain] => youtube.com
                                                    [isOutbound] => 1
                                                )

                                            [9] => stdClass Object
                                                (
                                                    [text] => Alisa Warshawski
                                                    [href] => https://www.youtube.com/watch?v=ZqV0bS3oAMs
                                                    [hrefDomain] => youtube.com
                                                    [isOutbound] => 1
                                                )

                                            [10] => stdClass Object
                                                (
                                                    [text] => Brian Croft's
                                                    [href] => https://www.youtube.com/watch?v=ivFOTfLxxS0
                                                    [hrefDomain] => youtube.com
                                                    [isOutbound] => 1
                                                )

                                        )

                                )

                            [toc] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => What is Product Mangement?
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [1] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Product Manager Career Path. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [2] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => What factors helped you get your first product manager job?
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                    [0] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Alicia Dixon. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [1] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Jackie Bavaro. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [2] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Jeremy Horn. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                )

                                        )

                                    [3] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => For people looking to start a career in product management, what are crucial first steps on that path?
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [4] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Do you think a college degree or any graduate degrees are important for landing a product manager role?
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [5] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => In your current product manager role, what are your core responsibilities?
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [6] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => What’s the most challenging aspect of the PM role?
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [7] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => What's most rewarding about the PM role?
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [8] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => What resources do you recommend for people who want to learn more about product management?
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                    [0] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Great Companies Need Great People. That's Where We Come In.
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                )

                                        )

                                )

                            [og] => stdClass Object
                                (
                                    [ogImage] => https://cdn.builtin.com/sites/www.builtin.com/files/styles/og/public/how-to-become-a-product-manager.jpg
                                    [twitterImage] => https://cdn.builtin.com/sites/www.builtin.com/files/styles/optimize/public/how-to-become-a-product-manager.jpg
                                )

                            [schema_type] => Array
                                (
                                )

                            [comment_questions] => Array
                                (
                                )

                            [body] => How to Become a Product Manager, According to 3 Expert PMs There's no cookie cutter way to becoming a product manager. We spoke with three PMs who share their stories and insights in how to break into product management. Mae Rice August 2, 2021 Updated: August 12, 2021 Mae Rice August 2, 2021 Updated: August 12, 2021 Some people think of Steve Jobs and other tech luminaries as lone geniuses. That’s more myth than reality, though. Jobs stood alone onstage to introduce the first iPhone in 2007, but behind the scenes he worked with a massive team to make it. The creation of most tech products, in fact, requires teamwork between multiple departments: IT, engineering, marketing and sales, among others. And those interdepartmental teams are led by product managers. They're sometimes referred to as “CEOs of the product,” but that title isn't quite accurate because product managers have little direct authority over their teams. What is Product Mangement?Product management is an organizational function that is tasked with overseeing the development lifecycles of a company’s products. A product manager will identify customer needs, couple the customer’s needs with business goals, present a solution that fits both consumer and business needs, then will oversee the entire development lifecycle of the product. PMs have an intimate understanding of both consumer desires and business goals that, when coupled together, create strong, customer-focused products that help their business thrive. They do, however, use people skills like emotional intelligence, or EQ, to align different stakeholders around their vision of the product at hand, which could be anything from a cloud platform feature to a physical tablet.  The role has a special mystique because it requires no coding, a rarity among tech jobs. Not that coding skills hurt. Still, product management is about vision, managerial finesse, having a strong sense of why a company's products matter and always striving to improve on what’s already out there. Product managers also are tasked with getting stakeholder support and distinguishing essential ideas from duds. Product Manager Career Path. There isn't a secret formula for automatically becoming a product manager. The career path will most likely be slightly different for most product managers. Some tips for beginning your career in product management are to learn the basics of coding, use data as much as possible in your daily reporting and look into a junior product manager course. We spoke with three product managers about their careers how to get started in the field.    What factors helped you get your first product manager job? Alicia Dixon. Product manager with a decade of experience managing hospitality and transportation technologies I was reorganized into my first role as a product manager. My background was marketing brand. But having the product manager experience at one company,  I was able to take it to another company. A lot of the folks that I've talked to who have been doing it for more than a decade, like I have, have similar stories. Product has just now, in the last three to five years, gotten to a point where that people really train for product roles and aspire to be product managers. Jackie Bavaro. Product manager at Asana and co-author of Cracking the PM Interview I started as a product manager right out of college. I was a computer science undergrad. You don't need to have a technical background to be a great product manager, but if you want to go directly into product management it helps. I was lucky enough to know people who suggested the role to me, and I think problem-solving skills helped me get it. Product manager interviews differ from company to company, but generally there will be an interview that’s testing your customer focus and your ability to solve customer problems through good product design. There will also be analytical-type questions that basically involve taking a big, ambiguous problem and breaking it down into smaller sets so that you can make progress on it. I'm always looking to see, What are the problems out there that are worth solving? What are the fastest ways to solve those problems? And what are the pros and cons of each approach? Jeremy Horn. Chief product officer at Tafifi who blogs about product management at The Product Guy I’ve been a product manager from the very beginning, but I didn’t always recognize I was doing a thing called product management. Now, this is close to 20 years ago. Everything I did professionally was about continuously releasing stuff, learning, talking to customers. But I didn't have terminology for it. Of course, back then, there wasn't a lot of generally accepted terminology. I used to think of myself as an inventor, problem solver and artist. But even when I was VP of New Products, I didn't recognize what I was doing. Around 2003 or 2004, I kind of came through and said, "Oh, it's product management."   For people looking to start a career in product management, what are crucial first steps on that path? Dixon: A lot of people will recommend that you know how to code, and I don't necessarily endorse that. I'm not a coder myself. But you need to understand the technology enough to have a technical conversation, and translate it into layman's terms for business folks—who might be stakeholders, but not as technically adept. You need to have empathy for customers, too, and understand what they're really saying as opposed to what's on the surface. Customers frequently ask for one thing when the problem is something else. You really have to be able to identify problems and know which ones you need to put resources behind. Bavaro: So there's a few main ways that people get into product management. Several companies have associate product manager programs, and they'll hire people directly out of college with no experience. They're generally looking for someone with a computer science background. People who've been working for a while might also get an MBA and take a product management job after graduating.  The other popular way that I've seen is internal transfer. So people who are at a company and have one job — they’re an engineer, or maybe they're in customer support or technical documentation — and they keep doing that job really well, but they pick up side projects more like what a product manager would do. So they take over ownership of an internal tool or maybe they in addition to answering customer support questions, they start suggesting to the product team and coming up with designs for how we might avoid those questions in the first place. And after doing this for a while, they're able to internally transfer to a position with the title of product manager. Horn: Let’s start with the resume. When I look at someone who wants to get into product management, I want to know that they are very business-minded, very metrics driven. Every line of their resume should speak to metrics. I don't want to know that you managed a team of 30 people. What was the result of your managing it? Was there any difference between your managing that team of 30 versus some other person managing that team of 30? Did they have fewer defects? It's the impacts that make me interested enough to bring you in and talk to you.  Now, when it comes to the what should you be doing in your job, it's a similar sort of thing. Find a way to talk to customers. Find a way to work those product management muscles. Talk to your manager. You might not be able to do product management today, but a lot of companies can help structure a career path into a more product management role.   Do you think a college degree or any graduate degrees are important for landing a product manager role? Dixon: No. I wouldn't have said that probably five years ago, but Google has dropped their college degree requirement for engineer, which means the same will be applied for product management. A lot of tech companies source their product people out of former engineering background, as opposed to getting someone straight off the street or someone with a business background. To those companies, it's essential that PMs can prove their technical abilities. Bavaro: The job is a very popular one right now, and different companies will have different requirements. So, for example, Amazon has to hire mostly MBA candidates, Google has to hire mostly people who have a computer science degree. And so if your aim is to get a job at a specific company, it's helpful to look and see what kinds of degrees they require. From my point of view, if you are having trouble landing a product management job with your current credentials, then going for a graduate degree can be a great way to transfer into the role, because of the network that you'll build. If you already have a product manager job, I wouldn't generally be recommended to stop and go back to school. You can learn a lot on the job. It's more about getting your very first job, and then your work speaks for itself. Horn: I'd say it kind of goes two ways. In general, I think you probably need a bachelor's to get into product management. Usually when you have at least a bachelors, there's more of a common language, but that's not the biggest deal. Having an MBA, though, I usually find those candidates are less than the greatest. They've had too much schooling and not enough real-world experience. It's real-world experience that really matters. Everyone can put together a product strategy, but can you get it done? Can you work with people? Can you manage the politics of it? That, at the end of the day, [is what] you have to do to be a successful product manager.   In your current product manager role, what are your core responsibilities? Dixon: I’m a senior product manager at an international hospitality chain, and I focus on the digital channel supporting our credit card. This is an American Express-issued card card that lets our members earn points and other benefits. Part of my responsibility is making sure that anyone who has the card is able to redeem their benefits and is aware of what those benefits are. Another part is allowing new people to sign up for the card. I’m responsible for ad servers, targeting and personalization to account holds and prospects. Bavaro: I’m a product manager lead, so I lead a team of product managers looking to build functionality that expands on what Asana calls the “pyramid of clarity.” So that's the idea that users should be able to connect the tasks that they’re doing each day to larger projects, team goals, company goals, all the way ladder up to the very top of the pyramid, which is their company's mission.  A lot of my job is direct people management, so having one-on-ones with people, talking about their career growth plans, their goals, the areas that they're working on. Another aspect is supporting projects. So we have a workshop twice a week; that's when teams bring in things they're working on and, no matter what stage of the process they're in —-whether it's in the discovery phase or if it's got designs and they're getting closer to design review — we workshop the challenges they're going through. Horn: I’m chief product officer slash chief executive officer at Tafifi, which is a tool to help product managers manage ideas, manage their roadmap and communicate to stakeholders and management exactly what's happening in real time. My role is a lot of customer development, a lot of basically talking to customers, identifying features, overseeing roadmaps, product strategy, really everything that is in and around product management.   What’s the most challenging aspect of the PM role? Dixon: Product management in general is a thankless role. When the team does really well and delivers, the developers and designers get the credit. When something goes wrong, leadership points the finger at the product manager and says, "What'd you do?" You very rarely, as product manager, get pats on the back — unless you give them to yourself or get support from other product managers.   Bavaro: I think one of the parts that's pretty common for people to find tricky is that you've got lots of stakeholders, lots of different people who have different ideas, beliefs, and goals. How do you avoid getting stuck in decision paralysis? How do you help them see that they’re on the same team, and help them align and agree to go forward with a certain approach?   Horn: I'd say that when you think about just product management in general, it's making sure that you've not just identified the most valuable problem to solve, but that you're also solving it correctly. That's the hardest part. You’ve got to talk to a lot of people, and just do your best to not be emotionally attached to any feature or strategy so that you can be nimble and adjust as you learn.   What's most rewarding about the PM role? Dixon: For me, I get a lot of satisfaction from actually going through the process, going from a concept to having something built and having people use it. For some people, I think the satisfaction they get is really just the learning, because for them it's a stepping stone to more of an executive role. Other people just really like the creativity.    Bavaro: Product managers help decide what problems the team should solve and help define what success looks like. I think it's very rewarding to help a team of people focus on important problems, especially because the vast majority of the time, those problems are really customer-based. It can be really rewarding to talk to customers who are impacted by changes you've made.   What resources do you recommend for people who want to learn more about product management? Bavaro: Lots of people blog about product management.  I really recommend Julie Zhuo, who writes The Year of the Looking Glass on Medium; some posts are all about product managers. Intercom also has a really great product blog. I also find it helpful to look at general purpose management books, like High Output Management or The Manager's Path, that aren't specifically about product management. But a lot of general management's principles are ones that product managers will find helpful. Horn: On our YouTube channel, The Product Way, we have hundreds of videos from mentors and product management masters. They’re giving advice, walking people through lessons. Some of my favorites are Alisa Warshawski’s tips on getting into product management, and Brian Croft's on figuring out if you’re cut out for the role.    RelatedRead More About Product Management Product Management Great Companies Need Great People. That's Where We Come In.Recruit With Us View jobs at top tech companies View Jobs
                            [kwBody] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [term] => product
                                            [tf] => 88
                                        )

                                    [1] => stdClass Object
                                        (
                                            [term] => manager
                                            [tf] => 43
                                        )

                                    [2] => stdClass Object
                                        (
                                            [term] => product manager
                                            [tf] => 41
                                        )

                                    [3] => stdClass Object
                                        (
                                            [term] => management
                                            [tf] => 37
                                        )

                                    [4] => stdClass Object
                                        (
                                            [term] => person
                                            [tf] => 36
                                        )

                                    [5] => stdClass Object
                                        (
                                            [term] => product management
                                            [tf] => 28
                                        )

                                    [6] => stdClass Object
                                        (
                                            [term] => job
                                            [tf] => 20
                                        )

                                    [7] => stdClass Object
                                        (
                                            [term] => company
                                            [tf] => 19
                                        )

                                    [8] => stdClass Object
                                        (
                                            [term] => lot
                                            [tf] => 18
                                        )

                                    [9] => stdClass Object
                                        (
                                            [term] => team
                                            [tf] => 16
                                        )

                                    [10] => stdClass Object
                                        (
                                            [term] => customer
                                            [tf] => 16
                                        )

                                    [11] => stdClass Object
                                        (
                                            [term] => problem
                                            [tf] => 14
                                        )

                                    [12] => stdClass Object
                                        (
                                            [term] => role
                                            [tf] => 14
                                        )

                                    [13] => stdClass Object
                                        (
                                            [term] => theyre
                                            [tf] => 11
                                        )

                                    [14] => stdClass Object
                                        (
                                            [term] => pm
                                            [tf] => 8
                                        )

                                    [15] => stdClass Object
                                        (
                                            [term] => business
                                            [tf] => 8
                                        )

                                    [16] => stdClass Object
                                        (
                                            [term] => bavaro
                                            [tf] => 8
                                        )

                                    [17] => stdClass Object
                                        (
                                            [term] => stakeholder
                                            [tf] => 7
                                        )

                                    [18] => stdClass Object
                                        (
                                            [term] => great
                                            [tf] => 7
                                        )

                                    [19] => stdClass Object
                                        (
                                            [term] => card
                                            [tf] => 7
                                        )

                                    [20] => stdClass Object
                                        (
                                            [term] => dixon
                                            [tf] => 7
                                        )

                                    [21] => stdClass Object
                                        (
                                            [term] => career
                                            [tf] => 7
                                        )

                                    [22] => stdClass Object
                                        (
                                            [term] => path
                                            [tf] => 6
                                        )

                                    [23] => stdClass Object
                                        (
                                            [term] => talk
                                            [tf] => 6
                                        )

                                    [24] => stdClass Object
                                        (
                                            [term] => goal
                                            [tf] => 6
                                        )

                                    [25] => stdClass Object
                                        (
                                            [term] => horn
                                            [tf] => 6
                                        )

                                    [26] => stdClass Object
                                        (
                                            [term] => find
                                            [tf] => 6
                                        )

                                    [27] => stdClass Object
                                        (
                                            [term] => degree
                                            [tf] => 6
                                        )

                                    [28] => stdClass Object
                                        (
                                            [term] => lot person
                                            [tf] => 5
                                        )

                                    [29] => stdClass Object
                                        (
                                            [term] => tech
                                            [tf] => 5
                                        )

                                    [30] => stdClass Object
                                        (
                                            [term] => experience
                                            [tf] => 5
                                        )

                                    [31] => stdClass Object
                                        (
                                            [term] => background
                                            [tf] => 5
                                        )

                                    [32] => stdClass Object
                                        (
                                            [term] => general
                                            [tf] => 5
                                        )

                                    [33] => stdClass Object
                                        (
                                            [term] => product manager career
                                            [tf] => 3
                                        )

                                    [34] => stdClass Object
                                        (
                                            [term] => bavaro product manager
                                            [tf] => 3
                                        )

                                    [35] => stdClass Object
                                        (
                                            [term] => manager career
                                            [tf] => 3
                                        )

                                    [36] => stdClass Object
                                        (
                                            [term] => career path
                                            [tf] => 3
                                        )

                                    [37] => stdClass Object
                                        (
                                            [term] => bavaro product
                                            [tf] => 3
                                        )

                                    [38] => stdClass Object
                                        (
                                            [term] => computer science
                                            [tf] => 3
                                        )

                                    [39] => stdClass Object
                                        (
                                            [term] => team 30
                                            [tf] => 3
                                        )

                                    [40] => stdClass Object
                                        (
                                            [term] => role dixon
                                            [tf] => 3
                                        )

                                )

                            [page_rank_decimal] => 54
                            [rank] => 11265
                        )

                    [3] => stdClass Object
                        (
                            [position] => 4
                            [title] => How to Get Into Product Management in 2021 with No Prior Experience | Product Coalition
                            [url] => https://productcoalition.com/how-to-break-into-product-management-3f21cec08102
                            [destination] => https://productcoalition.com › how-to-break-into-produ...
                            [description] => Breaking into Product Management is not easy, most roles requires a few years of experience. But don't worry, these steps will help you break into Product Management in no time
                            [isAmp] => 
                            [date] => Feb 14, 2021
                            [organic_position] => 4
                            [serp_type] => page
                            [isOrganicPage] => 1
                            [isOrganic] => 1
                            [serp_title] => How to Break Into Product Management
                            [serp_description] => It Takes 6 to 12 Months To Break Into Product Management ; Months 1–2: Understand the role in more detail ; Months 3- 4: Learn the Product Manager ...
                            [hostname] => productcoalition.com
                            [canonical] => https://productcoalition.com/how-to-break-into-product-management-3f21cec08102
                            [h1] => How to Break Into Product Management
                            [h2] => Array
                                (
                                    [0] => Product Coalition
                                    [1] => Product Dave 💡
                                    [2] => Product Coalition
                                    [3] => Product Dave 💡
                                    [4] => Product Coalition
                                    [5] => More From Medium
                                    [6] => From 8 to 16 integrations in seven months. How we structured the integration process at Olist?
                                    [7] => Product Leadership
                                    [8] => How To Manage Product Ideas
                                    [9] => Looking Beyond Your OKRs
                                    [10] => Week 1: Discovering What Product Management Is
                                    [11] => Critical Path and Cognitive Bias
                                    [12] => Ultimate Tips for Product Managers on How to Embrace Uncertainty
                                    [13] => The 04 dimensions of Product Management beyond Delivery — Practical Tools
                                )

                            [h3] => Array
                                (
                                )

                            [h2WithAnchors] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [text] => Product Coalition
                                        )

                                    [1] => stdClass Object
                                        (
                                            [text] => Product Dave 💡
                                        )

                                    [2] => stdClass Object
                                        (
                                            [text] => Product Coalition
                                        )

                                    [3] => stdClass Object
                                        (
                                            [text] => Product Dave 💡
                                        )

                                    [4] => stdClass Object
                                        (
                                            [text] => Product Coalition
                                        )

                                    [5] => stdClass Object
                                        (
                                            [text] => More From Medium
                                        )

                                    [6] => stdClass Object
                                        (
                                            [text] => From 8 to 16 integrations in seven months. How we structured the integration process at Olist?
                                        )

                                    [7] => stdClass Object
                                        (
                                            [text] => Product Leadership
                                        )

                                    [8] => stdClass Object
                                        (
                                            [text] => How To Manage Product Ideas
                                        )

                                    [9] => stdClass Object
                                        (
                                            [text] => Looking Beyond Your OKRs
                                        )

                                    [10] => stdClass Object
                                        (
                                            [text] => Week 1: Discovering What Product Management Is
                                        )

                                    [11] => stdClass Object
                                        (
                                            [text] => Critical Path and Cognitive Bias
                                        )

                                    [12] => stdClass Object
                                        (
                                            [text] => Ultimate Tips for Product Managers on How to Embrace Uncertainty
                                        )

                                    [13] => stdClass Object
                                        (
                                            [text] => The 04 dimensions of Product Management beyond Delivery — Practical Tools
                                        )

                                )

                            [published_time] => stdClass Object
                                (
                                    [lastUpdate] => 
                                    [dateFormatted] => 11o April 2021
                                    [dateISO] => 2021-04-11T01:15:22.431Z
                                )

                            [type] => article
                            [wordCount] => 1405
                            [imgCount] => 38
                            [lang] => 
                            [faq_on_page] => Array
                                (
                                )

                            [anchors] => stdClass Object
                                (
                                    [size] => 63
                                    [outboundSize] => 48
                                    [list] => Array
                                        (
                                            [0] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://productdave.medium.com/?source=post_page-----3f21cec08102-----------------------------------
                                                    [hrefDomain] => medium.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [1] => stdClass Object
                                                (
                                                    [text] => Product Dave 💡
                                                    [href] => https://productdave.medium.com/?source=post_page-----3f21cec08102-----------------------------------
                                                    [hrefDomain] => medium.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [2] => stdClass Object
                                                (
                                                    [text] => Follow
                                                    [href] => https://medium.com/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fsubscribe%2Fuser%2F57bf023212ec%2F3f21cec08102&operation=register&redirect=https%3A%2F%2Fproductcoalition.com%2Fhow-to-break-into-product-management-3f21cec08102&user=Product+Dave+%F0%9F%92%A1&userId=57bf023212ec&source=post_page-57bf023212ec----3f21cec08102---------------------follow_byline--------------
                                                    [hrefDomain] => medium.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [3] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://medium.com/m/signin?actionUrl=%2F_%2Fapi%2Fsubscriptions%2Fnewsletters%2F7b9f6410fc13&operation=register&redirect=https%3A%2F%2Fproductcoalition.com%2Fhow-to-break-into-product-management-3f21cec08102&newsletterV3=57bf023212ec&newsletterV3Id=7b9f6410fc13&user=Product+Dave+%F0%9F%92%A1&userId=57bf023212ec&source=post_page-----3f21cec08102---------------------subscribe_user--------------
                                                    [hrefDomain] => medium.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [4] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://medium.com/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2F3f21cec08102&operation=register&redirect=https%3A%2F%2Fproductcoalition.com%2Fhow-to-break-into-product-management-3f21cec08102&source=post_actions_header--------------------------bookmark_preview--------------
                                                    [hrefDomain] => medium.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [5] => stdClass Object
                                                (
                                                    [text] => the Egg actually came first
                                                    [href] => https://en.wikipedia.org/wiki/Chicken_or_the_egg
                                                    [hrefDomain] => wikipedia.org
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [6] => stdClass Object
                                                (
                                                    [text] => Canva
                                                    [href] => https://www.canva.com/
                                                    [hrefDomain] => canva.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [7] => stdClass Object
                                                (
                                                    [text] => Inspired by Marty Cagan
                                                    [href] => https://www.amazon.com.au/INSPIRED-Create-Tech-Products-Customers-ebook/dp/B077NRB36N
                                                    [hrefDomain] => amazon.com.au
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [8] => stdClass Object
                                                (
                                                    [text] => Escaping the Build Trap by Melissa Perri
                                                    [href] => https://www.amazon.com.au/Escaping-Build-Trap-Melissa-Perri/dp/149197379X
                                                    [hrefDomain] => amazon.com.au
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [9] => stdClass Object
                                                (
                                                    [text] => check out my course here
                                                    [href] => https://www.productschool.org/
                                                    [hrefDomain] => productschool.org
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [10] => stdClass Object
                                                (
                                                    [text] => Canva
                                                    [href] => https://www.canva.com/
                                                    [hrefDomain] => canva.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [11] => stdClass Object
                                                (
                                                    [text] => Canva
                                                    [href] => https://www.canva.com/
                                                    [hrefDomain] => canva.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [12] => stdClass Object
                                                (
                                                    [text] => 5 Minute Knowledge
                                                    [href] => http://5minuteknowledge.com/
                                                    [hrefDomain] => 5minuteknowledge.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [13] => stdClass Object
                                                (
                                                    [text] => https://www.productschool.org/
                                                    [href] => https://www.productschool.org/
                                                    [hrefDomain] => productschool.org
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [14] => stdClass Object
                                                (
                                                    [text] => Follow
                                                    [href] => https://medium.com/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fsubscribe%2Fcollection%2Fmanaging-digital-products%2F3f21cec08102&operation=register&redirect=https%3A%2F%2Fproductcoalition.com%2Fhow-to-break-into-product-management-3f21cec08102&collection=Product+Coalition&collectionId=384859bd8e6d&source=post_sidebar--------------------------follow_sidebar--------------
                                                    [hrefDomain] => medium.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [15] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://medium.com/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fvote%2Fmanaging-digital-products%2F3f21cec08102&operation=register&redirect=https%3A%2F%2Fproductcoalition.com%2Fhow-to-break-into-product-management-3f21cec08102&user=Product+Dave+%F0%9F%92%A1&userId=57bf023212ec&source=post_sidebar-----3f21cec08102---------------------clap_sidebar--------------
                                                    [hrefDomain] => medium.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [16] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://medium.com/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2F3f21cec08102&operation=register&redirect=https%3A%2F%2Fproductcoalition.com%2Fhow-to-break-into-product-management-3f21cec08102&source=post_sidebar-----3f21cec08102---------------------bookmark_sidebar--------------
                                                    [hrefDomain] => medium.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [17] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://medium.com/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fvote%2Fmanaging-digital-products%2F3f21cec08102&operation=register&redirect=https%3A%2F%2Fproductcoalition.com%2Fhow-to-break-into-product-management-3f21cec08102&user=Product+Dave+%F0%9F%92%A1&userId=57bf023212ec&source=post_actions_footer-----3f21cec08102---------------------clap_footer--------------
                                                    [hrefDomain] => medium.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [18] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://medium.com/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fvote%2Fmanaging-digital-products%2F3f21cec08102&operation=register&redirect=https%3A%2F%2Fproductcoalition.com%2Fhow-to-break-into-product-management-3f21cec08102&user=Product+Dave+%F0%9F%92%A1&userId=57bf023212ec&source=post_actions_footer-----3f21cec08102---------------------clap_footer--------------
                                                    [hrefDomain] => medium.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [19] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://medium.com/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fbookmark%2Fp%2F3f21cec08102&operation=register&redirect=https%3A%2F%2Fproductcoalition.com%2Fhow-to-break-into-product-management-3f21cec08102&source=post_actions_footer--------------------------bookmark_footer--------------
                                                    [hrefDomain] => medium.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [20] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://productdave.medium.com/?source=follow_footer-----3f21cec08102-----------------------------------
                                                    [hrefDomain] => medium.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [21] => stdClass Object
                                                (
                                                    [text] => Follow
                                                    [href] => https://medium.com/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fsubscribe%2Fuser%2F57bf023212ec%2F3f21cec08102&operation=register&redirect=https%3A%2F%2Fproductcoalition.com%2Fhow-to-break-into-product-management-3f21cec08102&user=Product+Dave+%F0%9F%92%A1&userId=57bf023212ec&source=follow_footer-57bf023212ec----3f21cec08102---------------------follow_footer--------------
                                                    [hrefDomain] => medium.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [22] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://medium.com/m/signin?actionUrl=%2F_%2Fapi%2Fsubscriptions%2Fnewsletters%2F7b9f6410fc13&operation=register&redirect=https%3A%2F%2Fproductcoalition.com%2Fhow-to-break-into-product-management-3f21cec08102&newsletterV3=57bf023212ec&newsletterV3Id=7b9f6410fc13&user=Product+Dave+%F0%9F%92%A1&userId=57bf023212ec&source=follow_footer-----3f21cec08102---------------------subscribe_user--------------
                                                    [hrefDomain] => medium.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [23] => stdClass Object
                                                (
                                                    [text] => Follow
                                                    [href] => https://medium.com/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fsubscribe%2Fuser%2F57bf023212ec%2F3f21cec08102&operation=register&redirect=https%3A%2F%2Fproductcoalition.com%2Fhow-to-break-into-product-management-3f21cec08102&user=Product+Dave+%F0%9F%92%A1&userId=57bf023212ec&source=follow_footer-57bf023212ec----3f21cec08102---------------------follow_footer--------------
                                                    [hrefDomain] => medium.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [24] => stdClass Object
                                                (
                                                    [text] => Follow
                                                    [href] => https://medium.com/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fsubscribe%2Fcollection%2Fmanaging-digital-products%2F3f21cec08102&operation=register&redirect=https%3A%2F%2Fproductcoalition.com%2Fhow-to-break-into-product-management-3f21cec08102&collection=Product+Coalition&collectionId=384859bd8e6d&source=follow_footer-----3f21cec08102---------------------follow_footer--------------
                                                    [hrefDomain] => medium.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [25] => stdClass Object
                                                (
                                                    [text] => Follow
                                                    [href] => https://medium.com/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fsubscribe%2Fcollection%2Fmanaging-digital-products%2F3f21cec08102&operation=register&redirect=https%3A%2F%2Fproductcoalition.com%2Fhow-to-break-into-product-management-3f21cec08102&collection=Product+Coalition&collectionId=384859bd8e6d&source=follow_footer-----3f21cec08102---------------------follow_footer--------------
                                                    [hrefDomain] => medium.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [26] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://productdave.medium.com/?source=follow_footer-----3f21cec08102-----------------------------------
                                                    [hrefDomain] => medium.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [27] => stdClass Object
                                                (
                                                    [text] => Follow
                                                    [href] => https://medium.com/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fsubscribe%2Fuser%2F57bf023212ec%2F3f21cec08102&operation=register&redirect=https%3A%2F%2Fproductcoalition.com%2Fhow-to-break-into-product-management-3f21cec08102&user=Product+Dave+%F0%9F%92%A1&userId=57bf023212ec&source=follow_footer-57bf023212ec----3f21cec08102---------------------follow_footer--------------
                                                    [hrefDomain] => medium.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [28] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://medium.com/m/signin?actionUrl=%2F_%2Fapi%2Fsubscriptions%2Fnewsletters%2F7b9f6410fc13&operation=register&redirect=https%3A%2F%2Fproductcoalition.com%2Fhow-to-break-into-product-management-3f21cec08102&newsletterV3=57bf023212ec&newsletterV3Id=7b9f6410fc13&user=Product+Dave+%F0%9F%92%A1&userId=57bf023212ec&source=follow_footer-----3f21cec08102---------------------subscribe_user--------------
                                                    [hrefDomain] => medium.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [29] => stdClass Object
                                                (
                                                    [text] => Follow
                                                    [href] => https://medium.com/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fsubscribe%2Fcollection%2Fmanaging-digital-products%2F3f21cec08102&operation=register&redirect=https%3A%2F%2Fproductcoalition.com%2Fhow-to-break-into-product-management-3f21cec08102&collection=Product+Coalition&collectionId=384859bd8e6d&source=follow_footer-----3f21cec08102---------------------follow_footer--------------
                                                    [hrefDomain] => medium.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [30] => stdClass Object
                                                (
                                                    [text] => From 8 to 16 integrations in seven months. How we structured the integration process at Olist?
                                                    [href] => https://renatorotsztejn.medium.com/from-8-to-16-integrations-in-seven-months-how-we-structured-the-integration-process-at-olist-d0700c7bf694?source=post_internal_links---------0-------------------------------
                                                    [hrefDomain] => medium.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [31] => stdClass Object
                                                (
                                                    [text] => Renato Rotsztejn
                                                    [href] => https://renatorotsztejn.medium.com/?source=post_internal_links---------0-------------------------------
                                                    [hrefDomain] => medium.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [32] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://renatorotsztejn.medium.com/from-8-to-16-integrations-in-seven-months-how-we-structured-the-integration-process-at-olist-d0700c7bf694?source=post_internal_links---------0-------------------------------
                                                    [hrefDomain] => medium.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [33] => stdClass Object
                                                (
                                                    [text] => Richard McLean
                                                    [href] => https://mcleanonline.medium.com/?source=post_internal_links---------1-------------------------------
                                                    [hrefDomain] => medium.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [34] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://mcleanonline.medium.com/product-leadership-3e1fcb3fa11f?source=post_internal_links---------1-------------------------------
                                                    [hrefDomain] => medium.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [35] => stdClass Object
                                                (
                                                    [text] => Product Dave 💡
                                                    [href] => https://productdave.medium.com/?source=post_internal_links---------2-------------------------------
                                                    [hrefDomain] => medium.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [36] => stdClass Object
                                                (
                                                    [text] => Avni Barman
                                                    [href] => https://medium.com/@avni-barman?source=post_internal_links---------3-------------------------------
                                                    [hrefDomain] => medium.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [37] => stdClass Object
                                                (
                                                    [text] => Atlassian Product Management Blog
                                                    [href] => https://medium.com/atlassian-product-management-blog?source=post_internal_links---------3-------------------------------
                                                    [hrefDomain] => medium.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [38] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://medium.com/atlassian-product-management-blog/looking-beyond-your-okrs-a2143a611c34?source=post_internal_links---------3-------------------------------
                                                    [hrefDomain] => medium.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [39] => stdClass Object
                                                (
                                                    [text] => Yel Gaminde
                                                    [href] => https://yelgaminde.medium.com/?source=post_internal_links---------4-------------------------------
                                                    [hrefDomain] => medium.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [40] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://yelgaminde.medium.com/week-1-discovering-what-product-management-is-af1a71b9df1b?source=post_internal_links---------4-------------------------------
                                                    [hrefDomain] => medium.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [41] => stdClass Object
                                                (
                                                    [text] => Pedro Arantes
                                                    [href] => https://medium.com/@arantespp?source=post_internal_links---------5-------------------------------
                                                    [hrefDomain] => medium.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [42] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://medium.com/@arantespp/critical-path-and-cognitive-bias-c69dade82133?source=post_internal_links---------5-------------------------------
                                                    [hrefDomain] => medium.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [43] => stdClass Object
                                                (
                                                    [text] => nTask
                                                    [href] => https://ntaskmanager.medium.com/?source=post_internal_links---------6-------------------------------
                                                    [hrefDomain] => medium.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [44] => stdClass Object
                                                (
                                                    [text] => nTask
                                                    [href] => https://medium.com/ntask?source=post_internal_links---------6-------------------------------
                                                    [hrefDomain] => medium.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [45] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://medium.com/ntask/ultimate-tips-for-product-managers-on-how-to-embrace-uncertainty-64f1ffe9982b?source=post_internal_links---------6-------------------------------
                                                    [hrefDomain] => medium.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [46] => stdClass Object
                                                (
                                                    [text] => Roberto Fermann
                                                    [href] => https://medium.com/@robertofermann_10499?source=post_internal_links---------7-------------------------------
                                                    [hrefDomain] => medium.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [47] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://medium.com/@robertofermann_10499/the-04-dimensions-of-product-management-beyond-delivery-practical-tools-148a7e107f8e?source=post_internal_links---------7-------------------------------
                                                    [hrefDomain] => medium.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                        )

                                )

                            [toc] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Product Coalition. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [1] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Product Dave 💡. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [2] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Product Coalition. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [3] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Product Dave 💡. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [4] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Product Coalition. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [5] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => More From Medium. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [6] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => From 8 to 16 integrations in seven months. How we structured the integration process at Olist?
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [7] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Product Leadership. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [8] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => How To Manage Product Ideas. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [9] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Looking Beyond Your OKRs. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [10] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Week 1: Discovering What Product Management Is. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [11] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Critical Path and Cognitive Bias. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [12] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Ultimate Tips for Product Managers on How to Embrace Uncertainty. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [13] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => The 04 dimensions of Product Management beyond Delivery — Practical Tools. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                )

                            [og] => stdClass Object
                                (
                                    [ogImage] => https://miro.medium.com/max/1200/1*882yTrCCgSkxxTbvndkODg.png
                                )

                            [schema_type] => Array
                                (
                                    [0] => NewsArticle
                                )

                            [comment_questions] => Array
                                (
                                )

                            [body] => How to Break Into Product ManagementProduct Dave 💡FollowFeb 14, 2021 · 6 min readBreaking into Product Management is not easy. The competition is high, and most roles require you to have 2–3 years of experience before applying.But “How do you get experience without getting the job?”This is this the “Chicken and Egg” question that has stomped a lot of aspiring PMs from getting into the job.Don’t worry, in this post, I’ll show you that step by step process of incrementally attaining experience and landing yourself a PM role. Let’s go!The Chicken Came First Before the EggFirstly, let me answer the “Chicken vs Egg” question, the Egg actually came first. A few million years ago, a proto-chicken laid a mutated egg. The mutated egg hatched a mutated proto-chicken. Then these chickens laid more mutated eggs. Over time, these species evolved into the chickens we know today.Image credit: CanvaThe same evolutionary process applies to being a product manager. You’ll need to evolve into a Product Manager by doing the job before getting the title.It Takes 6 to 12 Months To Break Into Product ManagementThe journey to break into Product Management can last from 6 to 12 months. However, the path can differ depending on the type of experiences you possess.If you’re from a business background, you’ll need to learn the Design and Tech perspective. If you’re from a Tech background, you need to learn the Business and Design perspective.You don’t need to be an expert in all of the areas — but you need to know enough to make decisionsYou need to practice the process of creating products, launching products, then iterating products in the market. Here is what you need to do in the next 6 to 12 months:Months 1–2: Understand the role in more detailMonths 3- 4: Learn the Product Manager mindsetMonths 5–6: Get formal trainingMonths 6–12: Build your PM brand before applying for jobsBreaking into PM requires several stepsLet’s dive deeper into what you need to do in each step.Months 1 to 2: Understand the PM Role in DetailThe first 1–2 month’s focus is understanding the intricate details of the Product Management role.Read Inspired by Marty Cagan and Escaping the Build Trap by Melissa Perri. You’ll find two great perspectives on what product management is:Marty provides the ideal state of what great product teams look like and how they should organise.Melissa provides the day to day nitty-gritty of Product Management and offers you frameworks to solve common Product problems.If reading isn’t your thing, do an on-demand video course from Udemy, Linkedin Learning, or check out my course here.Don’t jump into costly courses yet; it’s too early for you to get an immediate return on investment.Image credit: CanvaMonths 3 to 4: Build the Product MindsetThe next phase is utilising the product knowledge you’ve learnt and see the world from a PM’s perspective. Start applying some of the product Mindsets, Processes and Tools in your current job.For example, when you have ideas in your current job, see if you can create an idea backlog to manage it. Or when you’re working within a team, see if you can influence your team without exerting direct authority.Put your hands up to get involved in product initiatives. Engage in customer interviews and understand customer pain points. These projects will seed your resume in the future.At the same time, start networking within the industry. Help organise Product meetups and network with internal PMs in your company.Attend free Product events hosted by Product Leaders. Then add them on LinkedIn, so you’re only one message away when an opportunity arises.Months 5 to 6: Get Formal TrainingIn month 5–6, start in-person training to formalise your learning. Product training will accelerate your learning so you can round up any gaps in your knowledge.There are multiple certificates and courses you can do. Start with General Assembly, Product School SF, or local brands like Brainmates or Product Gym.Here are some example courses in Australia but check out your local training sceneI’d suggest attending 8–10 week courses to build your product mindset. Avoid one-week bootcamps, as they are designed for practising PM’s who needs to round up their theory.During the course, get as much one on one coaching as you can from the course instructor. Ask a lot of questions and spend time doing your project. Your project will be a handy tool later on to build your product manager brand.Months 6 to 12: Build Your Product Manager BrandHiring managers are judged by the people they hire. Your goal is to create a positive brand that a hiring manager is proud to put their brand behind.Cast your eyes forward and predict what a hiring manager would write in your introduction email to the company. For example:“David joins the Product Team as a PM for the Growth Team. Before joining our company, David is a Senior Business Analyst at XYZ. He’s worked closely with Startup X to built their first MVP and achieved over 20,000 signups in a week. Dave is also an active member of Product Tank and runs a Book Summary site on the side 5minuteknowledge.com. Please welcome David as he starts next week.”Image credit: CanvaTo build your PM brand, you need to prove you can do the job competently and is an active member of the Product community. Here is what you should do:Continue with the side project from your course or start a new project. Side projects will help you stand out from other candidates. (For example, I created 5 Minute Knowledge a few years ago and it has helped me secure many job interviews)Document your learning in the next 6–12 months in the form of a blog post and share it on LinkedIn/Twitter/Facebook Groups.Continue to network with Product Managers in Meetups and Events.Attend Hackathons and become a Product Manager in the team.Help Startups or small businesses validate and build products.Say yes to every product opportunities inside your company.Your brand will help you become top-of-mind when going through the job-hunting process.Finally, Be Persistent and the Title Will ComeBreaking into PM is not an overnight event. It takes time and persistence.Senior Business Analysts, Designers, Software Engineers, Program/Project Managers, ex-Business Owners, Sales Managers, and Customer Success are great backgrounds for the PM role.Give yourself 6–12 months to practise the decision-making skills, delivering products, and iterating products with data. Don’t give up and remember why you started in the first place.It won’t be long until you break into Product Management — just like all the other PMs before you. Good luck!Quick update Mar 2021: I’ve just launched an online course that covers this topic, and every other topic in Product Management. The course is designed for busy Product Managers who don’t have time for class. (and it doesn’t cost you thousands)Check it out at: https://www.productschool.org/Product Coalition. The world’s largest independent Product Management community.Follow639 5Product ManagementCareer AdviceTechnologyProduct Management CareerProduct Management Skills639 claps639 5Written byProduct Dave 💡. FollowHelping you find a fulfiling career in PM | Group Product Manager at Linktree | Learn PM for free from me at: https://www.productschool.org/FollowProduct Coalition. FollowThe world's largest independent Product Management community. 1m+ readers. 3,500+ articles. 7,000+ Slack members. Join us at members.productcoalition.comFollowWritten byProduct Dave 💡. FollowHelping you find a fulfiling career in PM | Group Product Manager at Linktree | Learn PM for free from me at: https://www.productschool.org/Product Coalition. FollowThe world's largest independent Product Management community. 1m+ readers. 3,500+ articles. 7,000+ Slack members. Join us at members.productcoalition.comMore From Medium. From 8 to 16 integrations in seven months. How we structured the integration process at Olist?Renato RotsztejnProduct Leadership. Richard McLeanHow To Manage Product Ideas. Product Dave 💡 in Product CoalitionLooking Beyond Your OKRs. Avni Barman in Atlassian Product Management BlogWeek 1: Discovering What Product Management Is. Yel GamindeCritical Path and Cognitive Bias. Pedro ArantesUltimate Tips for Product Managers on How to Embrace Uncertainty. nTask in nTaskThe 04 dimensions of Product Management beyond Delivery — Practical Tools. Roberto Fermann
                            [kwBody] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [term] => product
                                            [tf] => 51
                                        )

                                    [1] => stdClass Object
                                        (
                                            [term] => pm
                                            [tf] => 19
                                        )

                                    [2] => stdClass Object
                                        (
                                            [term] => manager
                                            [tf] => 17
                                        )

                                    [3] => stdClass Object
                                        (
                                            [term] => management
                                            [tf] => 16
                                        )

                                    [4] => stdClass Object
                                        (
                                            [term] => product management
                                            [tf] => 14
                                        )

                                    [5] => stdClass Object
                                        (
                                            [term] => 12
                                            [tf] => 14
                                        )

                                    [6] => stdClass Object
                                        (
                                            [term] => month
                                            [tf] => 13
                                        )

                                    [7] => stdClass Object
                                        (
                                            [term] => product manager
                                            [tf] => 11
                                        )

                                    [8] => stdClass Object
                                        (
                                            [term] => start
                                            [tf] => 10
                                        )

                                    [9] => stdClass Object
                                        (
                                            [term] => build
                                            [tf] => 10
                                        )

                                    [10] => stdClass Object
                                        (
                                            [term] => 12 month
                                            [tf] => 8
                                        )

                                    [11] => stdClass Object
                                        (
                                            [term] => learn
                                            [tf] => 7
                                        )

                                    [12] => stdClass Object
                                        (
                                            [term] => business
                                            [tf] => 7
                                        )

                                    [13] => stdClass Object
                                        (
                                            [term] => chicken
                                            [tf] => 7
                                        )

                                    [14] => stdClass Object
                                        (
                                            [term] => job
                                            [tf] => 6
                                        )

                                    [15] => stdClass Object
                                        (
                                            [term] => egg
                                            [tf] => 6
                                        )

                                    [16] => stdClass Object
                                        (
                                            [term] => brand
                                            [tf] => 6
                                        )

                                    [17] => stdClass Object
                                        (
                                            [term] => project
                                            [tf] => 6
                                        )

                                    [18] => stdClass Object
                                        (
                                            [term] => build product
                                            [tf] => 5
                                        )

                                    [19] => stdClass Object
                                        (
                                            [term] => learning
                                            [tf] => 5
                                        )

                                    [20] => stdClass Object
                                        (
                                            [term] => world
                                            [tf] => 5
                                        )

                                    [21] => stdClass Object
                                        (
                                            [term] => week
                                            [tf] => 5
                                        )

                                    [22] => stdClass Object
                                        (
                                            [term] => dave
                                            [tf] => 5
                                        )

                                    [23] => stdClass Object
                                        (
                                            [term] => process
                                            [tf] => 5
                                        )

                                    [24] => stdClass Object
                                        (
                                            [term] => time
                                            [tf] => 5
                                        )

                                    [25] => stdClass Object
                                        (
                                            [term] => team
                                            [tf] => 5
                                        )

                                    [26] => stdClass Object
                                        (
                                            [term] => largest independent
                                            [tf] => 4
                                        )

                                    [27] => stdClass Object
                                        (
                                            [term] => break product
                                            [tf] => 4
                                        )

                                    [28] => stdClass Object
                                        (
                                            [term] => break
                                            [tf] => 4
                                        )

                                    [29] => stdClass Object
                                        (
                                            [term] => role
                                            [tf] => 4
                                        )

                                    [30] => stdClass Object
                                        (
                                            [term] => experience
                                            [tf] => 4
                                        )

                                    [31] => stdClass Object
                                        (
                                            [term] => mutated
                                            [tf] => 4
                                        )

                                    [32] => stdClass Object
                                        (
                                            [term] => cours
                                            [tf] => 4
                                        )

                                    [33] => stdClass Object
                                        (
                                            [term] => example
                                            [tf] => 4
                                        )

                                    [34] => stdClass Object
                                        (
                                            [term] => member
                                            [tf] => 4
                                        )

                                    [35] => stdClass Object
                                        (
                                            [term] => largest independent product
                                            [tf] => 3
                                        )

                                    [36] => stdClass Object
                                        (
                                            [term] => independent product management
                                            [tf] => 3
                                        )

                                    [37] => stdClass Object
                                        (
                                            [term] => mutated egg
                                            [tf] => 3
                                        )

                                    [38] => stdClass Object
                                        (
                                            [term] => independent product
                                            [tf] => 3
                                        )

                                    [39] => stdClass Object
                                        (
                                            [term] => independent
                                            [tf] => 3
                                        )

                                )

                            [page_rank_decimal] => 48
                            [rank] => 77638
                        )

                    [4] => stdClass Object
                        (
                            [position] => 5
                            [title] => How to get started in Product Management? - LinkedIn
                            [url] => https://www.linkedin.com/pulse/how-get-started-product-management-mansi-sanghavi?trk=public_profile_article_view
                            [destination] => https://www.linkedin.com › pulse › how-get-started-produ...
                            [description] => Put your hard work in, become that reliable person for coming up with new ideas, execute tasks you are entrusted with successfully and be a team ...
                            [isAmp] => 
                            [date] => Apr 12, 2021
                            [organic_position] => 5
                            [serp_type] => page
                            [isOrganicPage] => 1
                            [isOrganic] => 1
                            [serp_title] => How to get started in Product Management? - LinkedIn
                            [serp_description] => Put your hard work in, become that reliable person for coming up with new ideas, execute tasks you are entrusted with successfully and be a team ...
                        )

                    [5] => stdClass Object
                        (
                            [position] => 6
                            [title] => 4 Ways to Get Into Product Management
                            [url] => https://product.hubspot.com/blog/4-ways-to-get-into-product-management
                            [destination] => https://product.hubspot.com › blog › 4-ways-to-get-int...
                            [description] => If you’re thinking about kickstarting a career in the product management, these four ideas will help you think outside the box on getting there
                            [isAmp] => 
                            [date] => Nov 6, 2019
                            [sitelinks] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [title] => How to Start Your Career in Product Management - HubSpot ...
                                            [url] => https://blog.hubspot.com/service/product-management
                                            [destination] => https://blog.hubspot.com › service › product-managem...
                                            [description] => To become a product manager, you'll need a mix of personal and technical skills. Some of these may come naturally to you, and some may require ...
                                            [isAmp] => 
                                            [date] => Nov 6, 2019
                                        )

                                )

                            [organic_position] => 6
                            [serp_type] => page
                            [isOrganicPage] => 1
                            [isOrganic] => 1
                            [serp_title] => 4 Ways to Get Into Product Management
                            [serp_description] => ng. The first way to get into product is simple: build something yourself. · 2. Work With Makers. You can't launch a product without inspiring ...
                            [hostname] => product.hubspot.com
                            [canonical] => https://product.hubspot.com/blog/4-ways-to-get-into-product-management
                            [h1] => 4 Ways to Get Into Product Management
                            [h2] => Array
                                (
                                    [0] => 1. Build Something
                                    [1] => 2. Work With Makers
                                    [2] => 3. Make (Internal) Moves
                                    [3] => 4. Find an APM Program
                                    [4] => Recommended Articles
                                    [5] => I’m a Former HubSpot Engineering Co-op. Here’s Why I Chose to Work Here Full Time
                                    [6] => When to Build a Mobile App (or Not)
                                    [7] => How to Spot a Hacker and Tips to Start Protecting Your Business Today
                                    [8] => Join our subscribers
                                    [9] => Get Connected
                                )

                            [h3] => Array
                                (
                                )

                            [h2WithAnchors] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [text] => 1. Build Something
                                        )

                                    [1] => stdClass Object
                                        (
                                            [text] => 2. Work With Makers
                                        )

                                    [2] => stdClass Object
                                        (
                                            [text] => 3. Make (Internal) Moves
                                        )

                                    [3] => stdClass Object
                                        (
                                            [text] => 4. Find an APM Program
                                        )

                                    [4] => stdClass Object
                                        (
                                            [text] => Recommended Articles
                                        )

                                    [5] => stdClass Object
                                        (
                                            [text] => I’m a Former HubSpot Engineering Co-op. Here’s Why I Chose to Work Here Full Time
                                        )

                                    [6] => stdClass Object
                                        (
                                            [text] => When to Build a Mobile App (or Not)
                                        )

                                    [7] => stdClass Object
                                        (
                                            [text] => How to Spot a Hacker and Tips to Start Protecting Your Business Today
                                        )

                                    [8] => stdClass Object
                                        (
                                            [text] => Join our subscribers
                                        )

                                    [9] => stdClass Object
                                        (
                                            [text] => Get Connected
                                        )

                                )

                            [type] => article
                            [wordCount] => 1367
                            [imgCount] => 1
                            [lang] => 
                            [faq_on_page] => Array
                                (
                                )

                            [anchors] => stdClass Object
                                (
                                    [size] => 31
                                    [outboundSize] => 5
                                    [list] => Array
                                        (
                                            [0] => stdClass Object
                                                (
                                                    [text] => Product Hunt
                                                    [href] => http://producthunt.com?utm_campaign=HubSpotDevBlog
                                                    [hrefDomain] => producthunt.com
                                                    [rel] => noopener
                                                    [isOutbound] => 1
                                                )

                                            [1] => stdClass Object
                                                (
                                                    [text] => countless
                                                    [href] => http://teamtreehouse.com/
                                                    [hrefDomain] => teamtreehouse.com
                                                    [rel] => noopener
                                                    [isOutbound] => 1
                                                )

                                            [2] => stdClass Object
                                                (
                                                    [text] => resources
                                                    [href] => http://www.codecademy.com/
                                                    [hrefDomain] => codecademy.com
                                                    [rel] => noopener
                                                    [isOutbound] => 1
                                                )

                                            [3] => stdClass Object
                                                (
                                                    [text] => started doing this
                                                    [href] => http://www.quora.com/Google-APM-Program
                                                    [hrefDomain] => quora.com
                                                    [rel] => noopener
                                                    [isOutbound] => 1
                                                )

                                            [4] => stdClass Object
                                                (
                                                    [text] => Share on LinkedIn
                                                    [href] => https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fproduct.hubspot.com%2Fblog%2F4-ways-to-get-into-product-management
                                                    [hrefDomain] => linkedin.com
                                                    [rel] => noopener
                                                    [isOutbound] => 1
                                                )

                                        )

                                )

                            [toc] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => 1. Build Something. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [1] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => 2. Work With Makers. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [2] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => 3. Make (Internal) Moves. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [3] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => 4. Find an APM Program. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [4] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Recommended Articles. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [5] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => I’m a Former HubSpot Engineering Co-op. Here’s Why I Chose to Work Here Full Time.
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [6] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => When to Build a Mobile App (or Not). 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [7] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => How to Spot a Hacker and Tips to Start Protecting Your Business Today. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [8] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Join our subscribers. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [9] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Get Connected. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                    [0] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                )

                                        )

                                )

                            [og] => stdClass Object
                                (
                                    [ogImage] => https://product.hubspot.com/hubfs/4WaystoGetIntoPM.png#keepProtocol
                                    [twitterImage] => https://product.hubspot.com/hubfs/4WaystoGetIntoPM.png#keepProtocol
                                )

                            [schema_type] => Array
                                (
                                )

                            [comment_questions] => Array
                                (
                                )

                            [body] => 4 Ways to Get Into Product Management Christopher O'Donnell on Mar 3, 2015 There's never been a more exciting time to be a product manager. Leading tech companies have written strong playbooks over the past decade on how to successfully market and sell new products, sites like Product Hunt share developments in web and mobile applications every single day, and the tech industry is booming with more access to venture capital than ever before. If there were ever time to learn, grow, and innovate in the product world, it’s now.  Not surprisingly, all of this energy has left a lot of people wondering, “how can I get into product management?” The good news is, you don’t need to have a technical background to be an amazing product manager. Some of the best PMs at HubSpot came from marketing, support, and beyond. The only real requirement is that you’re passionate about building something from nothing and evolving it into a product that users depend on. If that sounds like you, then you’ve come to the right place.  If you’re thinking about kickstarting a career in product management, these four ideas will help you think outside the box on getting there: 1. Build Something. The first way to get into product is simple: build something yourself. All too often people say they’re interested in product management but can't point to a URL of a project they worked on. This might sound daunting at first if you aren’t a designer or developer, but anyone with a computer and an internet connection can learn to build a web or mobile application. There are countless resources out there (free ones, too) to learn how to code, design, tackle customer development, validate your idea, and ultimately launch a living, breathing product. Even if your product only reaches a handful of users, building something from scratch sets you apart drastically. Don’t worry about how complex or marketable the end product is- the goal is to get your hands dirty with product development. The advice that I often give people, particularly those who want to learn to code, is that you must start with something you’re passionate about building. Without some North Star, learning new skills will feel like a chore and eventually your drive will fizzle out. Focus on finding a problem that’s important to you. Maybe it has to do with travel, cooking, or sports; wherever your passions lie, let that spark your project and start building. 2. Work With Makers. You can’t launch a product without inspiring people to build it first. That’s why being a great PM largely depends on how well you work with developers and designers. Learning how to communicate with creative makers is key, so even if you don’t work with product talent in your current role, find ways to start flexing those muscles. Reach out to developers and designers at your company to start a dialogue or keep an eye out for local events where you can network or collaborate with makers. By spending time with people behind products, you’ll develop your own perspectives on problem solving and understand the process better. You might even discover a project to work on together; collaborating will help you understand first-hand how PMs empower developers and designers to make the biggest impact possible. When you are ready to roll up your sleeves, hackathons are one of the best places to experiment with leading a group of makers. The resources and timelines are constrained, putting a lot of pressure on you to inspire the team, clearly define the goals, and navigate them through challenges. Not only will you learn a ton about what it’s like “on the job”, but you’ll build valuable relationships for future opportunities. Whether you go to an event or grab coffee with a Tech Lead from your company, connect with makers to start opening new doors into product. 3. Make (Internal) Moves. The third way to get in product management is near and dear to my heart. When I was trying to get my first job out of school, my sister gave me great advice: focus on the company, not the role. I listened to her and ended up becoming a junior marketer at a company in my hometown that looked like a fun place to work. After awhile, the CEO decided to take a chance on me and let me try my hand at the product side of things. The rest is history.Recruiting from the outside is a tried and true way to fill a position, but a lot of companies will look for candidates internally first. If you’re driving results and have built trust across the organization, you have a good chance of being considered for a role in a new department. Even product. Roughly half of the PMs at HubSpot came from other departments; this route has worked well for us because they bring a well-developed perspective of the customer and product to the table. Your product team might think of you for a new role right off the bat because they’ve worked with you in the past, but often times, you’ll need to reach out to the hiring manager to let them know you’re interested. Either way, keep your eyes and ears open for PM openings within your organization. 4. Find an APM Program. Some companies have an Associate Product Manager program for folks who are entirely new to the world of software development but eager to dive in. Google started doing this awhile back and we’ve developed a similar playbook at HubSpot that’s resulted in some of our leading PMs. Employees that demonstrate key qualities of a PM, like being results-driven and adaptable to a fast-paced environment, have the opportunity to become APMs; think of it as an apprenticeship in the product realm. They get to own real parts of the product at HubSpot and have access to 1-on-1 coaching to help them navigate the process. APM programs are an incredible way to jumpstart a career in product. If you’re company has this available, sign up (right now!) If not, think about how you can learn these skills and get access to PMs at your organization to give you a glimpse into their world. My guess is they’d be happy to do it. And of course we'd love to hear from you as well.These are just a few ways to think about finding your spot as a product manager. Whether you build something, learn from makers, or connect with your own product team, it’s important to get your hands dirty first and foremost. If you have more questions about product management (or want to share how you became a PM), feel free to leave a comment or check out more information here. Share on Twitter Share on Facebook Share via email Share on LinkedIn Recommended Articles. CultureEngineering I’m a Former HubSpot Engineering Co-op. Here’s Why I Chose to Work Here Full Time. “Wow, that sounds like real work.” Jonah Min (He/Him) on Aug 26, 2020 EngineeringProduct When to Build a Mobile App (or Not). In this post we look at why HubSpot built a mobile app, but these are lessons that could be applied to anybody considering building an app ⁠— ... Jonathan Chesney (He/Him) on Jan 15, 2021 Product How to Spot a Hacker and Tips to Start Protecting Your Business Today. When you think of nefarious bad guys trying to steal your personal information across the internet, what do you see? Maybe a scrawny kid in a hoodie, ... Ryan DiPetta (He/Him) on Jul 26, 2021 Join our subscribers. Sign up here and we'll keep you updated on the latest in product, UX, and engineering from HubSpot.Subscribe to the newsletter Back Get Connected. The latest engineering, UX, and product news from the HubSpot Product Blog, straight to your inbox. Next Not using HubSpot yet? Search Term: Search HubSpot.com Search the blog Load more
                            [kwBody] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [term] => product
                                            [tf] => 38
                                        )

                                    [1] => stdClass Object
                                        (
                                            [term] => build
                                            [tf] => 10
                                        )

                                    [2] => stdClass Object
                                        (
                                            [term] => pm
                                            [tf] => 10
                                        )

                                    [3] => stdClass Object
                                        (
                                            [term] => work
                                            [tf] => 8
                                        )

                                    [4] => stdClass Object
                                        (
                                            [term] => company
                                            [tf] => 8
                                        )

                                    [5] => stdClass Object
                                        (
                                            [term] => hubspot
                                            [tf] => 8
                                        )

                                    [6] => stdClass Object
                                        (
                                            [term] => product management
                                            [tf] => 7
                                        )

                                    [7] => stdClass Object
                                        (
                                            [term] => hand
                                            [tf] => 7
                                        )

                                    [8] => stdClass Object
                                        (
                                            [term] => learn
                                            [tf] => 7
                                        )

                                    [9] => stdClass Object
                                        (
                                            [term] => building
                                            [tf] => 6
                                        )

                                    [10] => stdClass Object
                                        (
                                            [term] => management
                                            [tf] => 6
                                        )

                                    [11] => stdClass Object
                                        (
                                            [term] => share
                                            [tf] => 6
                                        )

                                    [12] => stdClass Object
                                        (
                                            [term] => start
                                            [tf] => 6
                                        )

                                    [13] => stdClass Object
                                        (
                                            [term] => maker
                                            [tf] => 6
                                        )

                                    [14] => stdClass Object
                                        (
                                            [term] => time
                                            [tf] => 5
                                        )

                                    [15] => stdClass Object
                                        (
                                            [term] => manager
                                            [tf] => 5
                                        )

                                    [16] => stdClass Object
                                        (
                                            [term] => person
                                            [tf] => 5
                                        )

                                    [17] => stdClass Object
                                        (
                                            [term] => product manager
                                            [tf] => 4
                                        )

                                    [18] => stdClass Object
                                        (
                                            [term] => organization
                                            [tf] => 4
                                        )

                                    [19] => stdClass Object
                                        (
                                            [term] => development
                                            [tf] => 4
                                        )

                                    [20] => stdClass Object
                                        (
                                            [term] => mobile
                                            [tf] => 4
                                        )

                                    [21] => stdClass Object
                                        (
                                            [term] => designer
                                            [tf] => 4
                                        )

                                    [22] => stdClass Object
                                        (
                                            [term] => developer
                                            [tf] => 4
                                        )

                                    [23] => stdClass Object
                                        (
                                            [term] => role
                                            [tf] => 4
                                        )

                                    [24] => stdClass Object
                                        (
                                            [term] => developer designer
                                            [tf] => 3
                                        )

                                    [25] => stdClass Object
                                        (
                                            [term] => reach
                                            [tf] => 3
                                        )

                                    [26] => stdClass Object
                                        (
                                            [term] => team
                                            [tf] => 3
                                        )

                                    [27] => stdClass Object
                                        (
                                            [term] => apm
                                            [tf] => 3
                                        )

                                    [28] => stdClass Object
                                        (
                                            [term] => program
                                            [tf] => 3
                                        )

                                    [29] => stdClass Object
                                        (
                                            [term] => engineering
                                            [tf] => 3
                                        )

                                    [30] => stdClass Object
                                        (
                                            [term] => hehim
                                            [tf] => 3
                                        )

                                    [31] => stdClass Object
                                        (
                                            [term] => app
                                            [tf] => 3
                                        )

                                    [32] => stdClass Object
                                        (
                                            [term] => search
                                            [tf] => 3
                                        )

                                )

                            [page_rank_decimal] => 47
                            [rank] => 130998
                        )

                    [6] => stdClass Object
                        (
                            [position] => 7
                            [title] => How To Get Into Product Management (And Thrive) ✨ | by Lenny Rachitsky | HackerNoon.com | Medium
                            [url] => https://medium.com/hackernoon/how-to-get-into-product-management-78c58bd9c8cf
                            [destination] => https://medium.com › hackernoon › how-to-get-into-pr...
                            [description] => The role of product manager (PM) is the most fascinating role within tech teams right now. PMs are closest to the center of the action, have a disproportionate amount of influence over key decisions…
                            [isAmp] => 
                            [date] => May 16, 2019
                            [organic_position] => 7
                            [serp_type] => page
                            [isOrganicPage] => 1
                            [isOrganic] => 1
                            [serp_title] => How To Get Into Product Management (And Thrive) - Medium
                            [serp_description] => How To Get Into Product Management (And Thrive) ✨ · Start with Why: Make sure PM is right for you · Plan the How: The four most common paths into ...
                            [hostname] => medium.com
                            [canonical] => https://medium.com/hackernoon/how-to-get-into-product-management-78c58bd9c8cf
                            [h1] => How To Get Into Product Management (And Thrive) ✨
                            [h2] => Array
                                (
                                    [0] => Figure out if this role is for you, how to make the move, and what skills you’ll need to build in order to be successful
                                    [1] => Become a product manager if you are fulfilled by:
                                    [2] => Do not become a product manager if you are primarily fulfilled by:
                                    [3] => 1. Taking any problem and being able to develop a strategy to resolve it 🤔
                                    [4] => 2. Executing, getting shit done ✅
                                    [5] => 3. Communication 🗣
                                    [6] => 4. Leadership through influence 🤝
                                    [7] => 5. Making decisions, informed by data 👍
                                    [8] => 6. Building great products, and having taste 👌
                                    [9] => 7. Always being prepared 😎
                                    [10] => Bonus: Skills you’ll need to build over time to continue to excel
                                    [11] => HackerNoon.com
                                    [12] => HackerNoon.com
                                    [13] => Lenny Rachitsky
                                    [14] => HackerNoon.com
                                    [15] => More From Medium
                                    [16] => #FirstPrinciples with Dexter Zhuang — The Show Notes
                                    [17] => Product Management in the Government Sector
                                    [18] => How To Identify A Weak or Strong Product Organization?
                                    [19] => Product Management Reading List
                                    [20] => To Team or not to Team: Product Marketing Team Structure at its roots
                                    [21] => How is Product Management Like Crossfit?
                                    [22] => The PO vs PM madness
                                    [23] => How I Transitioned from Data Scientist to Product Manager at Google
                                )

                            [h3] => Array
                                (
                                )

                            [h2WithAnchors] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [text] => Figure out if this role is for you, how to make the move, and what skills you’ll need to build in order to be successful
                                            [id] => 4af8
                                        )

                                    [1] => stdClass Object
                                        (
                                            [text] => Become a product manager if you are fulfilled by:
                                            [id] => a039
                                        )

                                    [2] => stdClass Object
                                        (
                                            [text] => Do not become a product manager if you are primarily fulfilled by:
                                            [id] => 9cbc
                                        )

                                    [3] => stdClass Object
                                        (
                                            [text] => 1. Taking any problem and being able to develop a strategy to resolve it 🤔
                                            [id] => c5f4
                                        )

                                    [4] => stdClass Object
                                        (
                                            [text] => 2. Executing, getting shit done ✅
                                            [id] => c2ab
                                        )

                                    [5] => stdClass Object
                                        (
                                            [text] => 3. Communication 🗣
                                            [id] => 6a45
                                        )

                                    [6] => stdClass Object
                                        (
                                            [text] => 4. Leadership through influence 🤝
                                            [id] => d348
                                        )

                                    [7] => stdClass Object
                                        (
                                            [text] => 5. Making decisions, informed by data 👍
                                            [id] => a059
                                        )

                                    [8] => stdClass Object
                                        (
                                            [text] => 6. Building great products, and having taste 👌
                                            [id] => 2d90
                                        )

                                    [9] => stdClass Object
                                        (
                                            [text] => 7. Always being prepared 😎
                                            [id] => 763e
                                        )

                                    [10] => stdClass Object
                                        (
                                            [text] => Bonus: Skills you’ll need to build over time to continue to excel
                                            [id] => 3f9c
                                        )

                                    [11] => stdClass Object
                                        (
                                            [text] => HackerNoon.com
                                        )

                                    [12] => stdClass Object
                                        (
                                            [text] => HackerNoon.com
                                        )

                                    [13] => stdClass Object
                                        (
                                            [text] => Lenny Rachitsky
                                        )

                                    [14] => stdClass Object
                                        (
                                            [text] => HackerNoon.com
                                        )

                                    [15] => stdClass Object
                                        (
                                            [text] => More From Medium
                                        )

                                    [16] => stdClass Object
                                        (
                                            [text] => #FirstPrinciples with Dexter Zhuang — The Show Notes
                                        )

                                    [17] => stdClass Object
                                        (
                                            [text] => Product Management in the Government Sector
                                        )

                                    [18] => stdClass Object
                                        (
                                            [text] => How To Identify A Weak or Strong Product Organization?
                                        )

                                    [19] => stdClass Object
                                        (
                                            [text] => Product Management Reading List
                                        )

                                    [20] => stdClass Object
                                        (
                                            [text] => To Team or not to Team: Product Marketing Team Structure at its roots
                                        )

                                    [21] => stdClass Object
                                        (
                                            [text] => How is Product Management Like Crossfit?
                                        )

                                    [22] => stdClass Object
                                        (
                                            [text] => The PO vs PM madness
                                        )

                                    [23] => stdClass Object
                                        (
                                            [text] => How I Transitioned from Data Scientist to Product Manager at Google
                                        )

                                )

                            [published_time] => stdClass Object
                                (
                                    [lastUpdate] => 
                                    [dateFormatted] => 2o August 2019
                                    [dateISO] => 2019-08-02T15:51:55.573Z
                                )

                            [type] => article
                            [wordCount] => 3338
                            [imgCount] => 21
                            [lang] => 
                            [faq_on_page] => Array
                                (
                                )

                            [anchors] => stdClass Object
                                (
                                    [size] => 165
                                    [outboundSize] => 77
                                    [list] => Array
                                        (
                                            [0] => stdClass Object
                                                (
                                                    [text] => best
                                                    [href] => https://www.glassdoor.com/blog/best-jobs-in-america-2018/
                                                    [hrefDomain] => glassdoor.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [1] => stdClass Object
                                                (
                                                    [text] => hottest
                                                    [href] => https://www.usnews.com/education/best-graduate-schools/top-business-schools/articles/hot-jobs-for-mba-graduates
                                                    [hrefDomain] => usnews.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [2] => stdClass Object
                                                (
                                                    [text] => most promising
                                                    [href] => https://blog.linkedin.com/2019/january/10/linkedins-most-promising-jobs-of-2019
                                                    [hrefDomain] => linkedin.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [3] => stdClass Object
                                                (
                                                    [text] => shared
                                                    [href] => https://twitter.com/lennysan/status/1123576007405993986
                                                    [hrefDomain] => twitter.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [4] => stdClass Object
                                                (
                                                    [text] => here
                                                    [href] => https://blog.hubspot.com/service/become-product-manager
                                                    [hrefDomain] => hubspot.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [5] => stdClass Object
                                                (
                                                    [text] => here
                                                    [href] => https://www.quora.com/How-can-I-break-into-product-management-without-prior-experience-I-have-a-background-in-software-development-5+-years-and-an-MBA-from-a-Top-30-business-school-I%E2%80%99ve-been-turned-down-away-to-lack-of-experience-How-can-I-strengthen-my-candidature/answer/Ian-McAllister
                                                    [hrefDomain] => quora.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [6] => stdClass Object
                                                (
                                                    [text] => internship
                                                    [href] => https://www.linkedin.com/jobs/product-management-intern-jobs/
                                                    [hrefDomain] => linkedin.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [7] => stdClass Object
                                                (
                                                    [text] => is not necessary
                                                    [href] => https://www.quora.com/Does-a-product-manager-need-an-MBA-Isnt-it-true-that-a-technical-guy-with-a-creative-bent-will-have-an-upper-hand-on-technical-software-products-than-a-management-guy-Isn%E2%80%99t-product-management-about-managing-the-product-not-people
                                                    [hrefDomain] => quora.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [8] => stdClass Object
                                                (
                                                    [text] => Product School
                                                    [href] => https://www.productschool.com/
                                                    [hrefDomain] => productschool.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [9] => stdClass Object
                                                (
                                                    [text] => General Assembly
                                                    [href] => https://generalassemb.ly/education/product-management
                                                    [hrefDomain] => generalassemb.ly
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [10] => stdClass Object
                                                (
                                                    [text] => PMHQ
                                                    [href] => https://productmanagerhq.com/join-the-community/)
                                                    [hrefDomain] => productmanagerhq.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [11] => stdClass Object
                                                (
                                                    [text] => here
                                                    [href] => https://hackernoon.com/forget-the-mba-heres-the-fastest-way-to-become-a-product-manager-b3a230a7c055
                                                    [hrefDomain] => hackernoon.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [12] => stdClass Object
                                                (
                                                    [text] => here
                                                    [href] => https://productcharles.com/how-to-get-into-product-management/
                                                    [hrefDomain] => productcharles.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [13] => stdClass Object
                                                (
                                                    [text] => here
                                                    [href] => https://www.quora.com/How-do-you-get-into-a-product-management-role-with-no-prior-experience-as-a-PM
                                                    [hrefDomain] => quora.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [14] => stdClass Object
                                                (
                                                    [text] => HN
                                                    [href] => https://news.ycombinator.com/jobs
                                                    [hrefDomain] => ycombinator.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [15] => stdClass Object
                                                (
                                                    [text] => AngelList
                                                    [href] => https://angel.co/jobs
                                                    [hrefDomain] => angel.co
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [16] => stdClass Object
                                                (
                                                    [text] => growth mindset
                                                    [href] => https://fs.blog/2015/03/carol-dweck-mindset/
                                                    [hrefDomain] => fs.blog
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [17] => stdClass Object
                                                (
                                                    [text] => Airbnb’s original head of product
                                                    [href] => https://www.linkedin.com/in/joebot
                                                    [hrefDomain] => linkedin.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [18] => stdClass Object
                                                (
                                                    [text] => design
                                                    [href] => https://uxdesign.cc/how-i-transitioned-from-ux-to-product-management-14775167f249
                                                    [hrefDomain] => uxdesign.cc
                                                    [rel] => noopener
                                                    [isOutbound] => 1
                                                )

                                            [19] => stdClass Object
                                                (
                                                    [text] => sales
                                                    [href] => https://product.voxmedia.com/2017/6/8/15762566/shifting-gears-from-sales-to-product-management
                                                    [hrefDomain] => voxmedia.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [20] => stdClass Object
                                                (
                                                    [text] => marketing
                                                    [href] => https://hackernoon.com/from-marketing-to-product-management-3de21282c7ce
                                                    [hrefDomain] => hackernoon.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [21] => stdClass Object
                                                (
                                                    [text] => business school
                                                    [href] => https://blog.usejournal.com/how-to-get-into-product-management-esp-for-the-mba-folks-4374bab31be8
                                                    [hrefDomain] => usejournal.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [22] => stdClass Object
                                                (
                                                    [text] => varies
                                                    [href] => https://www.mckinsey.com/industries/high-tech/our-insights/product-managers-for-the-digital-world
                                                    [hrefDomain] => mckinsey.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [23] => stdClass Object
                                                (
                                                    [text] => Richard Rumelt
                                                    [href] => http://goodbadstrategy.com/
                                                    [hrefDomain] => goodbadstrategy.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [24] => stdClass Object
                                                (
                                                    [text] => framework
                                                    [href] => https://www.producttalk.org/2016/08/opportunity-solution-tree/?ref=https://product-frameworks.com
                                                    [hrefDomain] => producttalk.org
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [25] => stdClass Object
                                                (
                                                    [text] => the difference between vision, mission and strategy
                                                    [href] => http://boz.com/articles/strategy-tactics.html
                                                    [hrefDomain] => boz.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [26] => stdClass Object
                                                (
                                                    [text] => WTF is Strategy?
                                                    [href] => https://hackernoon.com/wtf-is-a-strategy-bcaa3fda9a31
                                                    [hrefDomain] => hackernoon.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [27] => stdClass Object
                                                (
                                                    [text] => How to Become a Strategic Leader
                                                    [href] => https://sloanreview.mit.edu/article/how-to-become-a-strategic-leader/
                                                    [hrefDomain] => mit.edu
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [28] => stdClass Object
                                                (
                                                    [text] => Applying Leverage as a Product Manager
                                                    [href] => https://blackboxofpm.com/applying-leverage-as-a-product-manager-ffad4a99db24
                                                    [hrefDomain] => blackboxofpm.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [29] => stdClass Object
                                                (
                                                    [text] => The Ultimate Product Strategy Guide
                                                    [href] => https://www.receptive.io/blog/2017/08/09/the-ultimate-product-strategy-guide.html
                                                    [hrefDomain] => receptive.io
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [30] => stdClass Object
                                                (
                                                    [text] => A Three-Step Framework For Solving Problems
                                                    [href] => https://uxdesign.cc/how-to-solve-problems-6bf14222e424
                                                    [hrefDomain] => uxdesign.cc
                                                    [rel] => noopener
                                                    [isOutbound] => 1
                                                )

                                            [31] => stdClass Object
                                                (
                                                    [text] => Amazon’s working backwards strategy
                                                    [href] => https://www.quora.com/What-is-Amazons-approach-to-product-development-and-product-management?ref=http://www.product-frameworks.com/
                                                    [hrefDomain] => quora.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [32] => stdClass Object
                                                (
                                                    [text] => Good Strategy, Bad Strategy
                                                    [href] => https://www.amazon.com/dp/B004J4WKEC/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1
                                                    [hrefDomain] => amazon.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [33] => stdClass Object
                                                (
                                                    [text] => Richard Rumelt
                                                    [href] => http://www.anderson.ucla.edu/faculty-and-research/strategy/faculty/rumelt
                                                    [hrefDomain] => ucla.edu
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [34] => stdClass Object
                                                (
                                                    [text] => Julie Zhuo
                                                    [href] => https://twitter.com/joulee
                                                    [hrefDomain] => twitter.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [35] => stdClass Object
                                                (
                                                    [text] => Measure What Matters
                                                    [href] => https://www.amazon.com/dp/B078FZ9SYB/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1
                                                    [hrefDomain] => amazon.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [36] => stdClass Object
                                                (
                                                    [text] => suggests
                                                    [href] => http://www.sachinrekhi.com/how-am-i-going-to-move-my-product-forward-today
                                                    [hrefDomain] => sachinrekhi.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [37] => stdClass Object
                                                (
                                                    [text] => Sheryl Sandberg’s Career Advice
                                                    [href] => https://www.inc.com/justin-bariso/sheryl-sandberg-just-gave-some-brilliant-career-ad.html
                                                    [hrefDomain] => inc.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [38] => stdClass Object
                                                (
                                                    [text] => Boz
                                                    [href] => https://en.wikipedia.org/wiki/Andrew_Bosworth
                                                    [hrefDomain] => wikipedia.org
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [39] => stdClass Object
                                                (
                                                    [text] => communication is the job
                                                    [href] => http://boz.com/articles/communication-is-the-job.html
                                                    [hrefDomain] => boz.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [40] => stdClass Object
                                                (
                                                    [text] => Nichole Elizabeth DeMeré
                                                    [href] => https://twitter.com/NikkiElizDemere
                                                    [hrefDomain] => twitter.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [41] => stdClass Object
                                                (
                                                    [text] => Here’s an email strategy
                                                    [href] => https://hbr.org/2016/11/how-to-write-email-with-military-precision
                                                    [hrefDomain] => hbr.org
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [42] => stdClass Object
                                                (
                                                    [text] => This
                                                    [href] => https://speakingsherpa.com/how-to-tell-a-business-story-using-the-mckinsey-situation-complication-resolution-scr-framework/
                                                    [hrefDomain] => speakingsherpa.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [43] => stdClass Object
                                                (
                                                    [text] => here
                                                    [href] => https://hbr.org/2014/03/the-irresistible-power-of-storytelling-as-a-strategic-business-tool
                                                    [hrefDomain] => hbr.org
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [44] => stdClass Object
                                                (
                                                    [text] => here
                                                    [href] => https://www.fastcompany.com/40480193/5-ways-charity-water-uses-storytelling-to-inspire-more-giving
                                                    [hrefDomain] => fastcompany.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [45] => stdClass Object
                                                (
                                                    [text] => Lawrence Ripsher
                                                    [href] => https://hackernoon.com/what-makes-a-great-product-manager-3c1d03b90356
                                                    [hrefDomain] => hackernoon.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [46] => stdClass Object
                                                (
                                                    [text] => The Most Underrated Product Management Skill: Influence Without Authority
                                                    [href] => http://www.sachinrekhi.com/the-most-underrated-product-management-skill-influence-without-authority
                                                    [hrefDomain] => sachinrekhi.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [47] => stdClass Object
                                                (
                                                    [text] => What Makes a Great Product Manager
                                                    [href] => https://hackernoon.com/what-makes-a-great-product-manager-3c1d03b90356
                                                    [hrefDomain] => hackernoon.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [48] => stdClass Object
                                                (
                                                    [text] => What distinguishes the Top 1% of product managers from the Top 10%?
                                                    [href] => https://www.quora.com/What-distinguishes-the-Top-1-of-product-managers-from-the-Top-10/answer/Ian-McAllister?srid=3wR&st=ns
                                                    [hrefDomain] => quora.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [49] => stdClass Object
                                                (
                                                    [text] => Product Management skills NO ONE talks about
                                                    [href] => https://hackernoon.com/product-management-skills-no-one-talks-about-5d50debfb815
                                                    [hrefDomain] => hackernoon.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [50] => stdClass Object
                                                (
                                                    [text] => Brandon Chu
                                                    [href] => https://blackboxofpm.com/making-good-decisions-as-a-product-manager-c66ddacc9e2b
                                                    [hrefDomain] => blackboxofpm.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [51] => stdClass Object
                                                (
                                                    [text] => Uber
                                                    [href] => https://eng.uber.com/xp/
                                                    [hrefDomain] => uber.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [52] => stdClass Object
                                                (
                                                    [text] => Type-1 and Type-2 decisions
                                                    [href] => https://www.inc.com/jeff-haden/amazon-founder-jeff-bezos-this-is-how-successful-people-make-such-smart-decisions.html
                                                    [hrefDomain] => inc.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [53] => stdClass Object
                                                (
                                                    [text] => Making Good Decisions as a Product Manager
                                                    [href] => https://blackboxofpm.com/making-good-decisions-as-a-product-manager-c66ddacc9e2b
                                                    [hrefDomain] => blackboxofpm.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [54] => stdClass Object
                                                (
                                                    [text] => The Art of Decision Making as a Product Manager
                                                    [href] => http://www.sachinrekhi.com/the-art-of-decision-making-as-a-product-manager
                                                    [hrefDomain] => sachinrekhi.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [55] => stdClass Object
                                                (
                                                    [text] => Your Job is Not to Make Every Possible Customer Happy
                                                    [href] => https://thinkgrowth.org/your-job-is-not-to-make-every-possible-customer-happy-f59a59595af
                                                    [hrefDomain] => thinkgrowth.org
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [56] => stdClass Object
                                                (
                                                    [text] => Product strategy means saying no
                                                    [href] => https://www.intercom.com/blog/product-strategy-means-saying-no/
                                                    [hrefDomain] => intercom.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [57] => stdClass Object
                                                (
                                                    [text] => Merci Victoria Grace
                                                    [href] => https://twitter.com/merci?lang=en
                                                    [hrefDomain] => twitter.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [58] => stdClass Object
                                                (
                                                    [text] => design thinking
                                                    [href] => https://www.ideou.com/pages/design-thinking
                                                    [hrefDomain] => ideou.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [59] => stdClass Object
                                                (
                                                    [text] => Top 11 Frameworks Every Product Manager Should Know
                                                    [href] => https://blog.usejournal.com/top-11-frameworks-every-product-manager-should-know-aad46dd37b62
                                                    [hrefDomain] => usejournal.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [60] => stdClass Object
                                                (
                                                    [text] => Noah Weiss
                                                    [href] => https://twitter.com/noah_weiss?lang=en
                                                    [hrefDomain] => twitter.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [61] => stdClass Object
                                                (
                                                    [text] => The Score Takes Care of Itself
                                                    [href] => https://www.amazon.com/dp/B002G54Y04/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1
                                                    [hrefDomain] => amazon.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [62] => stdClass Object
                                                (
                                                    [text] => Top Hacks from a PM Behind Two of Tech’s Hottest Products
                                                    [href] => https://firstround.com/review/Top-Hacks-from-a-PM-Behind-Two-of-Techs-Hottest-Products/
                                                    [hrefDomain] => firstround.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [63] => stdClass Object
                                                (
                                                    [text] => subscribing to my newsletter
                                                    [href] => https://lenny.substack.com
                                                    [hrefDomain] => substack.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [64] => stdClass Object
                                                (
                                                    [text] => @lennysan
                                                    [href] => https://twitter.com/lennysan
                                                    [hrefDomain] => twitter.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [65] => stdClass Object
                                                (
                                                    [text] => Lenny
                                                    [href] => https://twitter.com/lennysan
                                                    [hrefDomain] => twitter.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [66] => stdClass Object
                                                (
                                                    [text] => Yelena
                                                    [href] => https://twitter.com/yelenart?lang=en
                                                    [hrefDomain] => twitter.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [67] => stdClass Object
                                                (
                                                    [text] => Ben
                                                    [href] => https://twitter.com/byosko
                                                    [hrefDomain] => twitter.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [68] => stdClass Object
                                                (
                                                    [text] => Isabel
                                                    [href] => https://twitter.com/isabeltewes
                                                    [hrefDomain] => twitter.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [69] => stdClass Object
                                                (
                                                    [text] => Godfrey
                                                    [href] => https://twitter.com/Godfrey_Okeke
                                                    [hrefDomain] => twitter.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [70] => stdClass Object
                                                (
                                                    [text] => Galen
                                                    [href] => https://www.linkedin.com/in/galen-mcandrew-41995b95/
                                                    [hrefDomain] => linkedin.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [71] => stdClass Object
                                                (
                                                    [text] => Craig
                                                    [href] => https://www.linkedin.com/in/craig-minoff-b582804/
                                                    [hrefDomain] => linkedin.com
                                                    [rel] => noopener ugc nofollow
                                                    [isOutbound] => 1
                                                )

                                            [72] => stdClass Object
                                                (
                                                    [text] => How To Identify A Weak or Strong Product Organization?
                                                    [href] => https://productcoalition.com/how-to-identify-a-weak-or-strong-product-organization-e8f35eee1740?source=post_internal_links---------2-------------------------------
                                                    [hrefDomain] => productcoalition.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [73] => stdClass Object
                                                (
                                                    [text] => Product Coalition
                                                    [href] => https://productcoalition.com/?source=post_internal_links---------2-------------------------------
                                                    [hrefDomain] => productcoalition.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [74] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://productcoalition.com/how-to-identify-a-weak-or-strong-product-organization-e8f35eee1740?source=post_internal_links---------2-------------------------------
                                                    [hrefDomain] => productcoalition.com
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [75] => stdClass Object
                                                (
                                                    [text] => UX Collective
                                                    [href] => https://uxdesign.cc/?source=post_internal_links---------6-------------------------------
                                                    [hrefDomain] => uxdesign.cc
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                            [76] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://uxdesign.cc/the-po-vs-pm-madness-13ee6642077a?source=post_internal_links---------6-------------------------------
                                                    [hrefDomain] => uxdesign.cc
                                                    [rel] => noopener follow
                                                    [isOutbound] => 1
                                                )

                                        )

                                )

                            [toc] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Figure out if this role is for you, how to make the move, and what skills you’ll need to build in order to be successful. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [1] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Become a product manager if you are fulfilled by:. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [2] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Do not become a product manager if you are primarily fulfilled by:. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [3] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => 1. Taking any problem and being able to develop a strategy to resolve it 🤔. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [4] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => 2. Executing, getting shit done ✅. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [5] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => 3. Communication 🗣. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [6] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => 4. Leadership through influence 🤝. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [7] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => 5. Making decisions, informed by data 👍. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [8] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => 6. Building great products, and having taste 👌. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [9] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => 7. Always being prepared 😎. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [10] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Bonus: Skills you’ll need to build over time to continue to excel. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [11] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => HackerNoon.com. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [12] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => HackerNoon.com. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [13] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Lenny Rachitsky. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [14] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => HackerNoon.com. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [15] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => More From Medium. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [16] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => #FirstPrinciples with Dexter Zhuang — The Show Notes. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [17] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Product Management in the Government Sector. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [18] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => How To Identify A Weak or Strong Product Organization?
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [19] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Product Management Reading List. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [20] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => To Team or not to Team: Product Marketing Team Structure at its roots. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [21] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => How is Product Management Like Crossfit?
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [22] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => The PO vs PM madness. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [23] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => How I Transitioned from Data Scientist to Product Manager at Google. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                )

                            [og] => stdClass Object
                                (
                                    [ogImage] => https://miro.medium.com/max/1200/1*xDD4Hw6cZYg7UEmzjOtSZw.jpeg
                                )

                            [schema_type] => Array
                                (
                                    [0] => NewsArticle
                                )

                            [comment_questions] => Array
                                (
                                )

                            [body] => How To Get Into Product Management (And Thrive) ✨Figure out if this role is for you, how to make the move, and what skills you’ll need to build in order to be successful. Lenny RachitskyFollowMay 16, 2019 · 13 min readThe role of product manager (PM) is the most fascinating role within tech teams right now. PMs are closest to the center of the action, have a disproportionate amount of influence over key decisions, and often go on to start their own companies. It’s no surprise then that product management has begun to show up on lists of the best, hottest, and most promising careers in the U.S. (and not just in tech).Seven years ago, after joining Airbnb, I decided to take the leap myself and transitioned from engineering into product (becoming one of the first few PMs at Airbnb). Since then, I’ve helped a number of folks inside and outside Airbnb transition into product from other functions, including from Operations, Data Science, and Finance. This post is a summary of everything I’ve learned and recommend when asked for advice on making this transition. I’ll cover how to make sure the PM role is right for you, advice on landing your first PM role, and the skills you’ll need in order to excel.Start with Why: Make sure PM is right for youThough I never planned to become a PM, I now couldn’t imagine having any other role within an org. It’s often a thankless, nerve-racking, and all-consuming. But, when it works, you feel like you were born to do it. Before you take the plunge yourself, take an honest assessment of what drives you — is this role actually right for you?Become a product manager if you are fulfilled by:. Solving people’s problems (both your users’ and your team’s) 🙇‍♂️Driving business growth 📈Working closely with a variety of people 👨‍🎤Developing a strategy 🤔Getting shit done ✅Leading a team (through influence, not authority) 🤝Communicating often and broadly 🗣Making decisions 👍Creating amazing experiences for people 👌Being organized, detail oriented, and prepared 😎Do not become a product manager if you are primarily fulfilled by:. Appreciation 🥳Having your way 😑Being left alone 🚨Always being right 🤓Designing or building things yourself 👩‍🎨Everyone liking you 🥴Flow states 🧘‍♂️Avoiding meetings 🤐Avoiding email ✉️Avoiding people 🤨You don’t need to connect with every item in this list, but if the gist feels right, keep reading.Plan the How: The four most common paths into PMBased on my experience, and the many experiences shared with me, here are how most people get their first shot at product management:Internal transition at a large company — Generally the easiest and quickest route, but requires three things aligning — an internal transfer process of some kind, having a chance to demonstrate the skills outlined below, and most importantly an internal PM champion for your transition (generally your new manager). If two of three exist, find a way to make the third happen. Otherwise, pursue one of the other paths. More advice on how to execute this move here and here.2. Finding a junior PM role at a large company — Likely the most common route, but is limited to companies with APM or internship programs. This is an increasingly common route for MBA graduates (though an MBA is not necessary to become a PM). If you don’t have an MBA, look into programs such as Product School and General Assembly, and join communities like PMHQ. Otherwise, look for ways to practice the below skills in your current job. The key to this route is clearly demonstrating that you are smart, driven, and have raw strengths in a handful of the skills described below. More advice on how to land this here, here, and here.3. Joining a startup with a burning need — The key to this route is having connections with startup founders, showing a lot of hustle, and delivering success when you are given the chance. Look for jobs at startups (HN/AngelList), find a way to meet founders, and focus on developing the skills I lay out below. Having a very strong growth mindset is key since you’ll have to learn how to do this job on the fly. In this path you can either start as a founding PM, or transition into it after doing the job for a while. The latter is how Airbnb’s original head of product got into product management.4. Starting your own company —This is by far the most work-intensive path, and rarely planned, but hey, it works. This is how I personally got into product management. CEOs often become PMs after an acquisition since the job is very similar. Alternatively, founders can take on the PM role at their own company as the company grows. I wouldn’t actually recommend prioritizing this route to becoming a PM, but it’s something to keep in mind when starting a company.Though this career transition often seems mysterious and random, it should give you comfort that every product manager working today has gone through this transition in one form or another. If you are still skeptical that you can make this happen, here are stories from PMs that came from engineering, design, data science, user research, program manager, consulting, sales, marketing, and business school.Develop the What: The seven core skills to buildThe role of product management varies by company and by team, but in my experience the following seven skills (in order of importance) are the most crucial to build early in your PM career. Along with a short overview of each skill, I’ve included a set of concrete suggestions for how to develop that skill, as well as links to my all-time favorite writing on each topic from industry experts. Don’t worry about being incredible at all of these — instead double down on your strengths and fill in the gaps.1. Taking any problem and being able to develop a strategy to resolve it 🤔. The job of a product manager is to marshal the resources of their team to drive business value. Your team will be given problems (e.g. grow adoption of a product, reduce churn of a service, increase conversion of a flow), and your responsibility will be to guide your team to make it less of a problem. A strategy, paired with a clear vision, is essentially your route from problem to solution.A good strategy is a set of actions that is credible, coherent, and focused on overcoming the biggest hurdle(s) in achieving a particular objective.— Richard RumeltSome recommendations for developing your strategic thinking:Ask the best PMs you know to talk you through the vision and strategy they developed for a recent product initiative (they’ll be excited to share, trust me)Take a problem your current company (or friend) is having and come up with a framework that breaks the problem into solvable chunksLearn about the difference between vision, mission and strategyRead WTF is Strategy? by Vince LawRead How to Become a Strategic Leader by Julie ZhuoRead Applying Leverage as a Product Manager by Brandon ChuRead The Ultimate Product Strategy Guide by Joe DanielsRead A Three-Step Framework For Solving Problems by me 🙃Read about and practice Amazon’s working backwards strategyBuy and read Good Strategy, Bad Strategy by Richard Rumelt2. Executing, getting shit done ✅. A PM that is good at nothing else but execution is valuable to a team, while a team with a PM that can’t execute is better off without that PM. Tactically this includes things like building a roadmap that everyone on your team is aligned behind, setting and hitting deadlines, and ruthlessly unblocking blockers. For new PMs, my advice is to begin practicing this skill immediately.Executing well is like captaining a tight, smooth-sailing ship. You need to make sure that everyone knows what they need to do and then does it, that the crew hums together in unison, [and] that you estimated the journey well enough to have packed ample supplies.— Julie ZhuoSome recommendations for developing your execution skills:You’ll only learn how to execute by doing. Find a friendly PM and ask to take on the “project management” duties for one of their projects (pro tip: don’t ever call a product manager a project manager 😳).Pay attention to people around you that are good at shipping — how do they run meetings, how do they address issues as they arise, what systems do they use to keep their team aligned?Learn about OKRs and goal setting by reading Measure What Matters by John DoerrAs Sachin Rekhi suggests, regularly ask yourself “how am I going to move my product forward today?”Read Building Products by Julie ZhuoRead A Product Manager’s Job by Josh ElmanRead about Sheryl Sandberg’s Career Advice3. Communication 🗣. Engineers code, designers produce designs, and product managers …communicate. Everything you do as a product manager is done through writing, speaking, and meetings. As Boz puts it, “communication is the job.” You can never be too good at this, and it’s very difficult to over-communicate.The burden of communicating among teams, in between departments, and being the go-to get-it-done-guy/gal for CEOs and managers — it all tends to fall heavily on the Product Manager’s shoulders. Product Managers are the linchpins of their organizations. The fillers of “the white space” — the processes and tasks that need to happen, but for which no one is specifically responsible.— Nichole Elizabeth DeMeréSome recommendations for developing your communication skill (borrowed from my previous post):Emails: Force yourself to look at your email at least once before sending it. There’s always something you can cut or clarify. Here’s an email strategy I love, courtesy of the military. Also, know that it’s very difficult to over-communicate.Docs: Always ask for feedback from at least one person before sharing a doc widely. Focus on clean and consistent formatting. Close out comments before sharing with execs. Make it easy to scan. Keep pushing yourself to learn to write better.Meetings: Include the primary goal of the meeting in your invite, ideally along with an agenda. If you attend a meeting that doesn’t feel productive, call it out. Invite as few people as possible. Leave with clear action items. Follow up over email with the action items and owners. Read How to Run a Quarterly Product Strategy Meeting by Gibson Biddle.Presentations: Are you sure you need to do a presentation versus an email? Make sure your audience knows the goal of the presentation — are you looking for a decision or general feedback, or purely sharing information? It’s not as obvious as you think. Get feedback on your presentation; fresh eyes always catch the glaring issues. And keep it short — no one ever wished that presentation went longer.Storytelling: This is a meta-skill that will make you better at all of the above. This framework is an excellent tool for laying out your pitch, and a few more helpful guides can be found here and here.4. Leadership through influence 🤝. Generally, PMs have all of the responsibility without any actual authority. It’s a tough and rather unusual gig. But when it works however, it’s extremely fulfilling. In order to succeed you need to be able to build trust with your teammates, make decisions but also give everyone a voice, and keep morale up no matter what’s going on. The best PMs quickly become the de-facto leaders of the team, not because of any actual authority, but because they help everyone on the team do the best work of their lives.[A great product manager] is both trusting and trustworthy. She knows the difference between trust and blind faith, and invests in building a working environment where people have each others’ backs. She sets an example with her own behavior and works from the assumption that people have good intentions. She listens and always strives to understand others’ context, point of view and perspective.— Lawrence RipsherSome recommendations for developing your product leadership skills:Watch PMs around you closely — how do they get things done when they don’t actually manage anyone on the team?Find a small project that you can lead, ideally working closely with a PM mentorFoster culture within whatever team you are on. Establishing fun rituals and customs, plan outings, and create a lasting identity for your team.Read The Most Underrated Product Management Skill: Influence Without Authority by Sachin RekhiRead 10 Traits of Great PMs by Noah WeissRead What Makes a Great Product Manager by Lawrence RipsherRead What distinguishes the Top 1% of product managers from the Top 10%? by Ian McAllisterRead Product Management skills NO ONE talks about by Taruna ManchandaRead The Job of Leadership by Ev Williams5. Making decisions, informed by data 👍. Teams generally look to the PM to help them reach decisions. Expect to be making dozens of decisions on behalf of the team daily. Your best friend in making decisions is a clear set of principles you aligned on previously, and hard data (both quantitative and qualitative). The less opinions you have to rely on, and the more facts you have at your disposal, the easier your life gets.The decisions PMs make are the ones that unblock their team so they can continue to build. They don’t need to make every decision, but they are responsible for ensuring a decision gets made — whether by them, their team, or their stakeholders. Product managers are the hedge against indecision.— Brandon ChuSome recommendations for developing your decision-making skills:Study how successful companies make decisions through experimentation (Airbnb, Uber, Netflix, Pinterest), and find a way to launch an experiment or two where you work todayWatch successful leaders around you make decisions — how quickly are they making decisions, what do they ask about before making a decision, how do they communicate their reasoning?Always have a perspective on a decision (your own POV), but also be ready to change your mind given new informationRead about Type-1 and Type-2 decisionsRead Making Good Decisions as a Product Manager by Brandon ChuRead The Art of Decision Making as a Product Manager by Sachin RekhiRead The Agony and Ecstasy of Building with Data by Julie ZhuoRead Your Job is Not to Make Every Possible Customer Happy by Steve BlankRead Product strategy means saying no by Des Traynor6. Building great products, and having taste 👌. At the end of the day you are building a product for other people, and so you’ll want to build some experience doing this. All of the other skills above play into this, but there are a few unique skills to develop here, including building an instinct for what makes a product great, how to find the balance between art and science, and how to best work with other disciplines.Product intuition is a skill: it is the observation of human behavior, trained by data, and applied to software.— Merci Victoria GraceSome recommendations for developing your product sense:Find a way to build a product yourself or with friends, and get it out into the world. Find a small problem and try to solve it for someone (or yourself). There’s absolutely no better way to learn than to do it yourself.Learn to notice what makes you like and not like a product. Consider keeping notes about what makes products good and bad.Learn about design thinkingRead Building Products by Julie ZhuoRead How to Work with Designers and Engineers by Julie ZhuoRead Training your product intuition by Merci Victoria GraceRead How to Master The Discipline of Product Management by Eric JorgensonRead Top 11 Frameworks Every Product Manager Should Know by Abhishek Shah7. Always being prepared 😎. In my opinion, one of the most underrated yet most valuable traits for a PM to have is what I call the “I got this” aura. Everyone should feel that if you take something on it will get done, and done exceptionally well. The key to building this aura is to become increasingly detail oriented, to be more prepared than anyone else, and to have a higher bar than those around you. I personally started off being very bad at this, and saw a lot of growth in my career once I prioritized these skills.[Great PMs] say what they’ll do, and then do what they say. Their follow-through is impeccable, and they don’t let details slip. When they join a team, quality and pace seems to dramatically improve overnight.— Noah WeissSome recommendations for developing your “I got this” aura:Never come to a meeting without spending at least a few minutes preparing and collecting your thoughtsKeep a high bar for everything you do — re-read the recommendations in item #3 above (Communication)Build your “spidey sense.” Look ahead and around corners. What could go wrong and how can you prepare? Plan for contingencies. Read The Score Takes Care of Itself by Bill Walsh for a world-class lesson on this.Find people around you that are very well organized and learn from them. What are they concretely doing to stay on top fo things? Ask them.Read Top Hacks from a PM Behind Two of Tech’s Hottest Products by First RoundRead Time Management: Tips for Product Managers by John CutlerBonus: Skills you’ll need to build over time to continue to excel. Vision — Determine your team’s north star, articulate it clearly, and get your team and stakeholders to buy into itBusiness sense — Understand what drives the business, and help your team and company build the right things in the right orderAn obsession with impact — Connect everything you are doing to the the impact it will have on your business and your customersA growth mindset — See yourself, and those around you, as ever-evolving and capable of improvingWhere to go from hereThe road to becoming a PM can often be long and unpredictable — the most interesting things in life often are. Zooming out, you can boil down the job of a PM into four words: “Figure out what’s next.” So, what comes next for your journey into product management? My advice is to start developing and demonstrating the skills I outlined above. Read, process, and put your learnings into action however you can (creativity is part of being a PM). Your job is to be as prepared as possible when an opportunity arises. As you do this, push forward on one or two of the paths I suggested. This may take a year or two or three. If you’re not getting anywhere, try another route. Meet PMs, listen to their feedback, and act. If you truly believe this is the right role for you, find a way.For more writing like this, consider subscribing to my newsletter or following me on Twitter @lennysan. 🥳Sincerely,LennyBig thank you to Yelena, Ben, Isabel, Godfrey, Galen, and Craig for reviewing drafts of this post. 🙏HackerNoon.com. #BlackLivesMatter10.4K 27Product ManagementStartupBusinessTechnologyHackernoon Top Story10.4K claps10.4K 27HackerNoon.com. Elijah McClain, George Floyd, Eric Garner, Breonna Taylor, Ahmaud Arbery, Michael Brown, Oscar Grant, Atatiana Jefferson, Tamir Rice, Bettie Jones, Botham JeanWritten byLenny Rachitsky. FollowTinkering. Previously, Growth PM Lead @ Airbnb, Founder/CEO, Software Engineer.HackerNoon.com. Elijah McClain, George Floyd, Eric Garner, Breonna Taylor, Ahmaud Arbery, Michael Brown, Oscar Grant, Atatiana Jefferson, Tamir Rice, Bettie Jones, Botham JeanMore From Medium. #FirstPrinciples with Dexter Zhuang — The Show Notes. Ayush Sharma in Gojek Product + TechProduct Management in the Government Sector. Bellese in Bellese BlogHow To Identify A Weak or Strong Product Organization?Iris Bröse in Product CoalitionProduct Management Reading List. Richard MarmuraTo Team or not to Team: Product Marketing Team Structure at its roots. Div Manickam in Product Marketing AllianceHow is Product Management Like Crossfit?Jor Amster in Agile InsiderThe PO vs PM madness. Afonso Franco in UX CollectiveHow I Transitioned from Data Scientist to Product Manager at Google. Heather Chen
                            [kwBody] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [term] => product
                                            [tf] => 60
                                        )

                                    [1] => stdClass Object
                                        (
                                            [term] => pm
                                            [tf] => 38
                                        )

                                    [2] => stdClass Object
                                        (
                                            [term] => team
                                            [tf] => 28
                                        )

                                    [3] => stdClass Object
                                        (
                                            [term] => manager
                                            [tf] => 27
                                        )

                                    [4] => stdClass Object
                                        (
                                            [term] => product manager
                                            [tf] => 24
                                        )

                                    [5] => stdClass Object
                                        (
                                            [term] => skill
                                            [tf] => 20
                                        )

                                    [6] => stdClass Object
                                        (
                                            [term] => decision
                                            [tf] => 19
                                        )

                                    [7] => stdClass Object
                                        (
                                            [term] => person
                                            [tf] => 14
                                        )

                                    [8] => stdClass Object
                                        (
                                            [term] => job
                                            [tf] => 13
                                        )

                                    [9] => stdClass Object
                                        (
                                            [term] => management
                                            [tf] => 13
                                        )

                                    [10] => stdClass Object
                                        (
                                            [term] => developing
                                            [tf] => 12
                                        )

                                    [11] => stdClass Object
                                        (
                                            [term] => strategy
                                            [tf] => 12
                                        )

                                    [12] => stdClass Object
                                        (
                                            [term] => role
                                            [tf] => 11
                                        )

                                    [13] => stdClass Object
                                        (
                                            [term] => company
                                            [tf] => 11
                                        )

                                    [14] => stdClass Object
                                        (
                                            [term] => problem
                                            [tf] => 10
                                        )

                                    [15] => stdClass Object
                                        (
                                            [term] => making
                                            [tf] => 10
                                        )

                                    [16] => stdClass Object
                                        (
                                            [term] => building
                                            [tf] => 10
                                        )

                                    [17] => stdClass Object
                                        (
                                            [term] => product management
                                            [tf] => 9
                                        )

                                    [18] => stdClass Object
                                        (
                                            [term] => work
                                            [tf] => 9
                                        )

                                    [19] => stdClass Object
                                        (
                                            [term] => recommendation developing
                                            [tf] => 8
                                        )

                                    [20] => stdClass Object
                                        (
                                            [term] => read
                                            [tf] => 8
                                        )

                                    [21] => stdClass Object
                                        (
                                            [term] => build
                                            [tf] => 8
                                        )

                                    [22] => stdClass Object
                                        (
                                            [term] => route
                                            [tf] => 8
                                        )

                                    [23] => stdClass Object
                                        (
                                            [term] => good
                                            [tf] => 8
                                        )

                                    [24] => stdClass Object
                                        (
                                            [term] => recommendation
                                            [tf] => 8
                                        )

                                    [25] => stdClass Object
                                        (
                                            [term] => top
                                            [tf] => 7
                                        )

                                    [26] => stdClass Object
                                        (
                                            [term] => transition
                                            [tf] => 7
                                        )

                                    [27] => stdClass Object
                                        (
                                            [term] => data
                                            [tf] => 7
                                        )

                                    [28] => stdClass Object
                                        (
                                            [term] => thing
                                            [tf] => 7
                                        )

                                    [29] => stdClass Object
                                        (
                                            [term] => meeting
                                            [tf] => 7
                                        )

                                    [30] => stdClass Object
                                        (
                                            [term] => find
                                            [tf] => 7
                                        )

                                    [31] => stdClass Object
                                        (
                                            [term] => advice
                                            [tf] => 6
                                        )

                                    [32] => stdClass Object
                                        (
                                            [term] => julie
                                            [tf] => 6
                                        )

                                    [33] => stdClass Object
                                        (
                                            [term] => making decision
                                            [tf] => 5
                                        )

                                    [34] => stdClass Object
                                        (
                                            [term] => julie zhuoread
                                            [tf] => 5
                                        )

                                    [35] => stdClass Object
                                        (
                                            [term] => type
                                            [tf] => 4
                                        )

                                    [36] => stdClass Object
                                        (
                                            [term] => pm role
                                            [tf] => 4
                                        )

                                    [37] => stdClass Object
                                        (
                                            [term] => product strategy
                                            [tf] => 3
                                        )

                                    [38] => stdClass Object
                                        (
                                            [term] => building product
                                            [tf] => 3
                                        )

                                    [39] => stdClass Object
                                        (
                                            [term] => great product
                                            [tf] => 3
                                        )

                                    [40] => stdClass Object
                                        (
                                            [term] => decision making
                                            [tf] => 3
                                        )

                                    [41] => stdClass Object
                                        (
                                            [term] => make product
                                            [tf] => 3
                                        )

                                )

                            [page_rank_decimal] => 78
                            [rank] => 48
                        )

                    [7] => stdClass Object
                        (
                            [position] => 8
                            [title] => A Beginner’s Guide to a Product Management Career | The Muse
                            [url] => https://www.themuse.com/advice/the-beginners-guide-to-getting-into-product-managementfast
                            [destination] => https://www.themuse.com › advice › the-beginners-gui...
                            [description] => Thinking about a career in product management? These three steps will help you learn more about the field and how to become an expert in no time
                            [isAmp] => 
                            [organic_position] => 8
                            [serp_type] => page
                            [isOrganicPage] => 1
                            [isOrganic] => 1
                            [serp_title] => A Beginner's Guide to a Product Management Career - The ...
                            [serp_description] => The Beginner's Guide to Getting Into Product Management—Fast · 1. Read These Books · 2. Bookmark These Blogs Now and Read All Past Posts (But Really) · 3. Start ...
                            [hostname] => themuse.com
                            [canonical] => https://www.themuse.com/advice/the-beginners-guide-to-getting-into-product-managementfast
                            [h1] => The Beginner’s Guide to Getting Into Product Management—Fast
                            [h2] => Array
                                (
                                    [0] => 1. Read These Books
                                    [1] => 2. Bookmark These Blogs Now and Read All Past Posts (But Really)
                                    [2] => 3. Start Thinking in a Product Mindset for Everything You Do Every Day
                                )

                            [h3] => Array
                                (
                                    [0] => The Design of Everyday Things by Don Norman
                                    [1] => Inspired: How to Create Products Customers Love by Marty Cagan
                                    [2] => The Innovator’s Dilemma by Clayton Christensen
                                    [3] => Marty Cagan’s Blog
                                    [4] => Ken Norton's Blog
                                    [5] => TechCrunch
                                    [6] => ProductHunt
                                )

                            [h2WithAnchors] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [text] => 1. Read These Books
                                        )

                                    [1] => stdClass Object
                                        (
                                            [text] => 2. Bookmark These Blogs Now and Read All Past Posts (But Really)
                                        )

                                    [2] => stdClass Object
                                        (
                                            [text] => 3. Start Thinking in a Product Mindset for Everything You Do Every Day
                                        )

                                )

                            [type] => website
                            [wordCount] => 1385
                            [imgCount] => 1
                            [lang] => 
                            [faq_on_page] => Array
                                (
                                )

                            [anchors] => stdClass Object
                                (
                                    [size] => 15
                                    [outboundSize] => 9
                                    [list] => Array
                                        (
                                            [0] => stdClass Object
                                                (
                                                    [text] => Shutterstock
                                                    [href] => http://www.shutterstock.com/pic-387966994/stock-photo-overhead-picture-of-coworkers-designing-new-smartphone-app.html?src=Daj7iL8WWoGopzu69CVoFA-1-2
                                                    [hrefDomain] => shutterstock.com
                                                    [rel] => noopener noreferrer
                                                    [isOutbound] => 1
                                                )

                                            [1] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://www.pinterest.com/pin/create/button/?url=http%3A%2F%2Frenderer.cms.themuse.com%2Fadvice%2Fthe-beginners-guide-to-getting-into-product-managementfast&media=https%3A%2F%2Fcms-assets.themuse.com%2Fmedia%2Flead%2F21476.jpg&description=Co-workers
                                                    [hrefDomain] => pinterest.com
                                                    [rel] => nofollow
                                                    [isOutbound] => 1
                                                )

                                            [2] => stdClass Object
                                                (
                                                    [text] => Books for Product Managers
                                                    [href] => https://www.kennorton.com/essays/books-for-product-managers.html
                                                    [hrefDomain] => kennorton.com
                                                    [rel] => noopener noreferrer
                                                    [isOutbound] => 1
                                                )

                                            [3] => stdClass Object
                                                (
                                                    [text] => “always bring the donuts.”
                                                    [href] => https://www.kennorton.com/essays/leading-cross-functional-teams.html
                                                    [hrefDomain] => kennorton.com
                                                    [rel] => noopener noreferrer
                                                    [isOutbound] => 1
                                                )

                                            [4] => stdClass Object
                                                (
                                                    [text] => What To Do in your First 30 Days as a PM
                                                    [href] => https://www.kennorton.com/essays/what-to-do-in-your-first-30-days-as-product-manager.html
                                                    [hrefDomain] => kennorton.com
                                                    [rel] => noopener noreferrer
                                                    [isOutbound] => 1
                                                )

                                            [5] => stdClass Object
                                                (
                                                    [text] => How to Work with Software Engineers
                                                    [href] => https://www.kennorton.com/essays/how-to-work-with-software-engineers.html
                                                    [hrefDomain] => kennorton.com
                                                    [rel] => noopener noreferrer
                                                    [isOutbound] => 1
                                                )

                                            [6] => stdClass Object
                                                (
                                                    [text] => How to Hire a Product Manager
                                                    [href] => https://www.kennorton.com/essays/productmanager.html
                                                    [hrefDomain] => kennorton.com
                                                    [rel] => noopener noreferrer
                                                    [isOutbound] => 1
                                                )

                                            [7] => stdClass Object
                                                (
                                                    [text] => Hacker News
                                                    [href] => https://news.ycombinator.com/
                                                    [hrefDomain] => ycombinator.com
                                                    [rel] => noopener noreferrer
                                                    [isOutbound] => 1
                                                )

                                            [8] => stdClass Object
                                                (
                                                    [text] => Gizmodo
                                                    [href] => http://gizmodo.com/
                                                    [hrefDomain] => gizmodo.com
                                                    [rel] => noopener noreferrer
                                                    [isOutbound] => 1
                                                )

                                        )

                                )

                            [toc] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => 1. Read These Books. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                    [0] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => The Design of Everyday Things by Don Norman. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [1] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Inspired: How to Create Products Customers Love by Marty Cagan. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [2] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => The Innovator’s Dilemma by Clayton Christensen. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                )

                                        )

                                    [1] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => 2. Bookmark These Blogs Now and Read All Past Posts (But Really). 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                    [0] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Marty Cagan’s Blog. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [1] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Ken Norton's Blog. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [2] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => TechCrunch. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [3] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => ProductHunt. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                )

                                        )

                                    [2] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => 3. Start Thinking in a Product Mindset for Everything You Do Every Day. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                )

                            [og] => stdClass Object
                                (
                                    [ogImage] => https://cms-assets.themuse.com/media/lead/_1200x630_crop_center-center_82_none/21476.jpg?mtime=1568873324
                                    [twitterImage] => https://cms-assets.themuse.com/media/lead/_800x418_crop_center-center_82_none/21476.jpg?mtime=1568873324
                                )

                            [schema_type] => Array
                                (
                                    [0] => Article
                                )

                            [comment_questions] => Array
                                (
                                )

                            [body] => The Beginner’s Guide to Getting Into Product Management—FastShutterstock I remember the first college class I ever took where I actually read the assigned readings each week simply because I was interested in what I was learning. Up until then I had become a professional skimmer and was convinced I would never find the right major. That class was human-centered design, and it is what I consider the start of my career in product management. I just found the intersection between solving problems with technology and how people actually use that technology so absolutely fascinating. You may’ve just learned about product management as well and are wondering, “Could that field be right for me?” Or, maybe you’ve been thinking about it for a while and still aren't sure exactly what it would entail. While most product managers are more than happy to talk to someone interested in the field to help get a better sense of the job, there are things that you can do on your own first to answer some of your questions. So, in an alternate universe, if I was trying to figure out if I wanted to pursue this professionally, here are the three things I would tell myself to do right now. 1. Read These Books. Product management’s gained popularity over the last 10 or so years thanks to great product companies like Apple, Facebook, and Google. But just because it’s new doesn’t mean there isn’t loads of great content already out there! These three books in particular are each relatively quick reads and they cover the fundamental concepts. The Design of Everyday Things by Don Norman. This book is really more about design and usability than strict product management. It is what started me thinking about everything in life as a product! It’ll make you realize that every single decision that goes into making even basic things like a door or a chair has trade-offs. And those trade-offs affect how people will (or will not) use what you make. You will know immediately if thinking about designing things for people is something you have a passion for or not. Inspired: How to Create Products Customers Love by Marty Cagan. This is one of the few books that truly answers the question, “What the heck does a product manager actually do all day?” Marty Cagan is one of the godfathers of product, and in this he breaks down all of the responsibilities of the role and gives great real-world advice on how to effectively accomplish each of them. The Innovator’s Dilemma by Clayton Christensen. In product, and business in general, you’ll often hear references to the concepts from this book, so you may think that you know the ideas well enough. You don’t. You need to read this book yourself to really appreciate the concepts. Noted product management author, Ken Norton described it in his famous Books for Product Managers blog post as, “The most important book of the past fifty years. If you’re a technology PM and you haven’t read Christenson, do so right now.” I listened to him and he was right. 2. Bookmark These Blogs Now and Read All Past Posts (But Really). There are millions of product and tech blogs out there that are good, but one of the first things you will need to learn as a PM is how to prioritize. So, if you had to pick only a few ways to get your information each week, these would be my picks. Marty Cagan’s Blog. If his name sounds familiar, it’s because we just spoke about him a few paragraphs ago. If you’re trying to get into this industry, you’ll need to know how to do things like define product principles and create a roadmap. Cagan will tell you how to do these things. The good thing for you is that while a lot of people currently in the field may have more experience than you, they still do these things wrong. So, learning about them from someone like him will at least let you start on the right foot without any bringing any bad habits along. Ken Norton's Blog. Yes, this name again! Norton’s most famous for teaching us to “always bring the donuts.” He has years of experience in product, most notably at Google, and now as a partner of Google Ventures. Some of his most famous posts include What To Do in your First 30 Days as a PM (I followed these rules in my first 30 days at The Muse and it served me well), How to Work with Software Engineers, and How to Hire a Product Manager. You can subscribe to his weekly newsletter to get good insight into the similar problems all product managers face. TechCrunch. OK, so you don’t need to read all past posts for this one—that would not be a good use of your time. But being a product manager in the digital world is going to require being aware of what’s going on in the industry, whether that’s new technologies being released, recent funding rounds or acquisitions, or just insights into new products across different sectors. There are loads of blogs you can use to get this information (like Hacker News, Gizmodo, and so on), so it doesn’t only need to be TechCrunch. But pick your favorites and get into the habit of consuming this information daily. ProductHunt. The amount of awesome products out there is inspiring! ProductHunt will introduce you to new ones each day that you can learn from, and even potentially use to make your life easier. 3. Start Thinking in a Product Mindset for Everything You Do Every Day. At this point, if the field still interests you, welcome! You’re about to enter a weird world that is awesome and exciting, where your work is never complete and your users problems will never be 100% solved. You’ll soon realize the way you think about everything you use in your life will change. Have you ever tried to purchase something on your phone and you almost threw your phone across the room out of frustration while trying to complete the purchase form? Well guess what—a product manager was responsible for pushing that live (with the help of an engineering and design team) and there are a million reasons why it could’ve been created that way. Maybe they couldn’t come to an agreement across internal departments on which fields to cut from the form and now the user (and company’s conversion numbers) has to pay for it. Maybe they didn’t properly prioritize the importance of building a responsive form because they didn’t understand what percent of their users use the site on mobile. Maybe they did and you were in the minority, so the mobile features were purposefully deprioritized! No doubt, if you’re being interviewed by a somewhat decent company, in the first or second round you will get questions like, “What is your favorite product to use?” and “How would you improve that product?” So do yourself a favor now and start thinking in this mindset all day, every day. When you use something that was so easy that you didn’t think about it, take a moment to appreciate that! And think about how hard it probably was for that product team to deliver something so beautifully simple. Starting to view your world with this mindset will help you start thinking like a product manager before you land your very frist job. Within the world of product management, there are many different directions you can choose to go in. Your experience will vary depending on the types of products you work on and the types of companies you work with. But no matter what, these three first steps should help you figure out if this career is right for you and hopefully ignite your passion for it! And if it’s already ignited, check out these open product management positions now.
                            [kwBody] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [term] => product
                                            [tf] => 34
                                        )

                                    [1] => stdClass Object
                                        (
                                            [term] => thing
                                            [tf] => 11
                                        )

                                    [2] => stdClass Object
                                        (
                                            [term] => product management
                                            [tf] => 9
                                        )

                                    [3] => stdClass Object
                                        (
                                            [term] => product manager
                                            [tf] => 9
                                        )

                                    [4] => stdClass Object
                                        (
                                            [term] => management
                                            [tf] => 9
                                        )

                                    [5] => stdClass Object
                                        (
                                            [term] => read
                                            [tf] => 8
                                        )

                                    [6] => stdClass Object
                                        (
                                            [term] => manager
                                            [tf] => 8
                                        )

                                    [7] => stdClass Object
                                        (
                                            [term] => book
                                            [tf] => 8
                                        )

                                    [8] => stdClass Object
                                        (
                                            [term] => thinking
                                            [tf] => 7
                                        )

                                    [9] => stdClass Object
                                        (
                                            [term] => blog
                                            [tf] => 7
                                        )

                                    [10] => stdClass Object
                                        (
                                            [term] => day
                                            [tf] => 7
                                        )

                                    [11] => stdClass Object
                                        (
                                            [term] => post
                                            [tf] => 6
                                        )

                                    [12] => stdClass Object
                                        (
                                            [term] => good
                                            [tf] => 6
                                        )

                                    [13] => stdClass Object
                                        (
                                            [term] => start
                                            [tf] => 6
                                        )

                                    [14] => stdClass Object
                                        (
                                            [term] => field
                                            [tf] => 6
                                        )

                                    [15] => stdClass Object
                                        (
                                            [term] => company
                                            [tf] => 5
                                        )

                                    [16] => stdClass Object
                                        (
                                            [term] => cagan
                                            [tf] => 5
                                        )

                                    [17] => stdClass Object
                                        (
                                            [term] => world
                                            [tf] => 5
                                        )

                                    [18] => stdClass Object
                                        (
                                            [term] => marty cagan
                                            [tf] => 4
                                        )

                                    [19] => stdClass Object
                                        (
                                            [term] => start thinking
                                            [tf] => 4
                                        )

                                    [20] => stdClass Object
                                        (
                                            [term] => norton
                                            [tf] => 4
                                        )

                                    [21] => stdClass Object
                                        (
                                            [term] => famou
                                            [tf] => 4
                                        )

                                    [22] => stdClass Object
                                        (
                                            [term] => design
                                            [tf] => 4
                                        )

                                    [23] => stdClass Object
                                        (
                                            [term] => technology
                                            [tf] => 4
                                        )

                                    [24] => stdClass Object
                                        (
                                            [term] => person
                                            [tf] => 4
                                        )

                                    [25] => stdClass Object
                                        (
                                            [term] => work
                                            [tf] => 4
                                        )

                                    [26] => stdClass Object
                                        (
                                            [term] => past
                                            [tf] => 3
                                        )

                                    [27] => stdClass Object
                                        (
                                            [term] => pm
                                            [tf] => 3
                                        )

                                    [28] => stdClass Object
                                        (
                                            [term] => pick
                                            [tf] => 3
                                        )

                                    [29] => stdClass Object
                                        (
                                            [term] => information
                                            [tf] => 3
                                        )

                                    [30] => stdClass Object
                                        (
                                            [term] => experience
                                            [tf] => 3
                                        )

                                    [31] => stdClass Object
                                        (
                                            [term] => mindset
                                            [tf] => 3
                                        )

                                    [32] => stdClass Object
                                        (
                                            [term] => user
                                            [tf] => 3
                                        )

                                    [33] => stdClass Object
                                        (
                                            [term] => form
                                            [tf] => 3
                                        )

                                )

                            [page_rank_decimal] => 56
                            [rank] => 4785
                        )

                    [8] => stdClass Object
                        (
                            [position] => 9
                            [title] => 12 Things Product Managers Should Do In Their First 30 Days
                            [url] => https://www.productplan.com/learn/product-manager-first-30-days/
                            [destination] => https://www.productplan.com › learn › product-manage...
                            [description] => Regardless of whether you’re new to the product team or a seasoned product manager, here's what every product manager should do in the first 30 days
                            [isAmp] => 
                            [organic_position] => 9
                            [serp_type] => page
                            [isOrganicPage] => 1
                            [isOrganic] => 1
                            [serp_title] => 12 Things Product Managers Should Do In Their First 30 Days
                            [serp_description] => 12 Things Every Product Manager Should Do in Their First 30 Days at a New Company · 1. Meet everyone. · 2. Learn the process. · 3. Reserve judgment. · 4. Take notes ...
                            [hostname] => productplan.com
                            [canonical] => https://www.productplan.com/learn/product-manager-first-30-days/
                            [h1] => 12 Things Every Product Manager Should Do in Their First 30 Days at a New Company
                            [h2] => Array
                                (
                                    [0] => Get to Know Your Team and Process
                                    [1] => Get to Know your Customer and Product
                                    [2] => Set Some Goals and Share What You’ve Learned
                                )

                            [h3] => Array
                                (
                                    [0] => 1. Meet everyone
                                    [1] => 2. Learn the process
                                    [2] => 3. Reserve judgment
                                    [3] => 4. Take notes!
                                    [4] => 5. Take advantage of your fresh eyes
                                    [5] => 6. Audit customer calls
                                    [6] => 7. Talk to the customer yourself!
                                    [7] => 8. Survey the landscape
                                    [8] => 9. Measure twice. Build once (but keep iterating)
                                    [9] => 10. Set some personal goals
                                    [10] => 11. Join all the things!
                                    [11] => 12. Finally, share what you’ve learned
                                    [12] => Continue exploring
                                )

                            [h2WithAnchors] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [text] => Get to Know Your Team and Process
                                        )

                                    [1] => stdClass Object
                                        (
                                            [text] => Get to Know your Customer and Product
                                        )

                                    [2] => stdClass Object
                                        (
                                            [text] => Set Some Goals and Share What You’ve Learned
                                        )

                                )

                            [modified_time] => stdClass Object
                                (
                                    [lastUpdate] => 
                                    [dateFormatted] => 8o July 2021
                                    [dateISO] => 2021-07-08T20:50:18+00:00
                                )

                            [type] => article
                            [wordCount] => 1820
                            [imgCount] => 6
                            [lang] => 
                            [faq_on_page] => Array
                                (
                                )

                            [anchors] => stdClass Object
                                (
                                    [size] => 43
                                    [outboundSize] => 2
                                    [list] => Array
                                        (
                                            [0] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://cta-redirect.hubspot.com/cta/redirect/3434168/a6df8971-315b-4e8c-ad02-5e133239bfda
                                                    [hrefDomain] => hubspot.com
                                                    [rel] => noopener noreferrer
                                                    [isOutbound] => 1
                                                )

                                            [1] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://cta-redirect.hubspot.com/cta/redirect/3434168/7e55c2aa-949d-46cf-b18e-688a17a57e79
                                                    [hrefDomain] => hubspot.com
                                                    [rel] => noopener noreferrer
                                                    [isOutbound] => 1
                                                )

                                        )

                                )

                            [toc] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Get to Know Your Team and Process. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                    [0] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => 1. Meet everyone.
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [1] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => 2. Learn the process.
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [2] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => 3. Reserve judgment.
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [3] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => 4. Take notes!
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                )

                                        )

                                    [1] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Get to Know your Customer and Product. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                    [0] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => 5. Take advantage of your fresh eyes.
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [1] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => 6. Audit customer calls.
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [2] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => 7. Talk to the customer yourself!
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [3] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => 8. Survey the landscape.
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [4] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => 9. Measure twice. Build once (but keep iterating).
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                )

                                        )

                                    [2] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Set Some Goals and Share What You’ve Learned. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                    [0] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => 10. Set some personal goals.
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [1] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => 11. Join all the things!
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [2] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => 12. Finally, share what you’ve learned.
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                    [0] => stdClass Object
                                                                        (
                                                                            [level] => 4
                                                                            [name] => Read next. 
                                                                            [tag] => h4
                                                                            [children] => Array
                                                                                (
                                                                                )

                                                                        )

                                                                )

                                                        )

                                                    [3] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Continue exploring. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                )

                                        )

                                )

                            [og] => stdClass Object
                                (
                                    [ogImage] => https://www.productplan.com/uploads/2017/09/product-manager-first-30-days.jpeg
                                )

                            [schema_type] => Array
                                (
                                )

                            [comment_questions] => Array
                                (
                                )

                            [body] => 12 Things Every Product Manager Should Do in Their First 30 Days at a New CompanyCongratulations on your new job! This might be your first product manager role or (as in my case) the most recent position in an established product-oriented career. Regardless of whether you’re new to the product team or a seasoned product manager, your first few weeks at a new company are exciting—and often super hectic!You have the opportunity to discover and propose new directions for your team. To be most effective, it’s wise to go in with a plan. But do you know where to start? Product leaders from ProductPlan, Hewlett Packard, and Pivotal Tracker discuss their tips in our recent webinar. Check out these 12 tips for some concrete advice on what every product manager should do in the first 30 days to make the most of these early weeks and set yourself (and your new product) up for success.Get to Know Your Team and Process. 1. Meet everyone.Product management is about relationships. It’s a great idea to schedule meetings with everyone to figure out who does what and ensure you get a bird’s eye view of the current dynamic. Chatting with your team and your peers give you an opportunity to ask questions, listen to gripes and suggestions, and assess what’s working and what’s not.Tweet This: “Product management is about relationships. When you start at a new company, meet with as many people as you can.”Your list of meetings should also include your boss, stakeholders, and anyone else who has time to chat. Remember, this is the fun part! It can make for a lot of meetings, but it’s great to take advantage of coffee breaks, lunches, or walks around the block, to get to know everyone. Every product manager should meet their team in the first 30 days.2. Learn the process.When workflows don’t make sense, ask more questions! Product development can be an extremely complex process, especially for teams with special considerations—think globally distributed development teams, multiple feature teams, etc.—and every organization has its own distinct process. Sure, you’ve been brought in to hone that process, but it’s unlikely you’ll be successful if you fail to understand how things have been operating prior to your start date. Think of this as your first product. What are “customers” saying about it? Why do they need it? Where you can you prioritize some big wins?3. Reserve judgment.Some things may seem odd at first. You might have immediate suggestions. You might want to point out how you solved X issue at your last company, or recommend a new tool for the product stack. But. Hold off for now. There’s probably a history here. There are probably some interesting reasons why things haven’t progressed on a certain feature. Or, why no one has implemented the obvious solution on the tip of your tongue. Give yourself a chance to get the lay of the land (and for your new co-workers to provide some context) before you rush to solve every issue right away.4. Take notes!This will help you review later and may also be of use to others in the future. For my role at ProductPlan, I spent a significant amount of time walking through all the configurations for user permissions for roadmap viewers and editors with one of our engineers. That in-depth Q&A session—where I really took a deep dive into how permissions are supposed to work—will be extremely helpful for me as I work to define how they’ll work in the next feature set. Get to Know your Customer and Product. 5. Take advantage of your fresh eyes.You’ll never be in a better position to take the perspective of a new customer than you are in your first 30 days on the job. You haven’t yet built up a list of assumptions about or biases toward your product and you should use that to your advantage in these early days. Keep this in mind as you dive into your product and interact with your customers.6. Audit customer calls.Sit in on sales calls, support calls, customer success calls, or any scheduled call with your end-users. Get to know how your fellow teammates speak to customers, speak about the product, its features, benefits, and value proposition. Prospects are likely to quickly highlight what’s currently missing in your product. Current customers give you a perspective on how the product is being used, what new features they’d like to see, and what other problems they want to solve. Empathy for your customer base is essential and should start early.7. Talk to the customer yourself!Once you’ve got a fairly high-level sense of the product, talk to some customers on your own. Do a few customer interviews. Ask them when they bought your product and why? How are things different now in terms of their needs than when they first bought? Your coworkers likely have some assumptions about these topics by now, and the fresh perspective I mentioned in tip #5 might help you uncover some novel insights.8. Survey the landscape.Both in terms of your role and your new product. First, you need to identify how you’re going to fit into your new organizational landscape. At some companies, the product team wields a huge amount of influence. Product Managers essentially own their product and dictate resource allocation, marketing efforts, and more. For other companies, they have a much more constrained role. You need to figure out how your organization views your job, and how much room you have to expand or contract your duties as needed.Second, you need to check out your competition and the rest of the market space. You might get excited out of the gate and want to completely rebuild your product, or add tons of new functionality. But that might not be aligned with the company’s goals, your customers’ needs, or the rest of your team. Often, who you are not is as important as who you are and clarifying that early on will be helpful.9. Measure twice. Build once (but keep iterating).Find out what’s being measured and why. This starts with the business. What are the strategic goals this year? How are they measured? How are product KPIs tied to those goals? The company might be tracking experts covering all the critical success metrics you’ll need. Or, they might not be tracking anything. Or, they might be tracking EVERYTHING and have no idea how to filter, exclude irrelevant info, or build this data back into future development cycles, design sessions, and prioritization efforts.You need to assess the instrumentation and take note of what’s working and what’s missing. I’ve yet to meet an engineer who wouldn’t like to know how a new feature was being utilized or a CEO that didn’t like to use data to validate assumptions. Understanding the current lay of the (data) land will also help you meaningfully demonstrate the product and feature performance in the future.Set Some Goals and Share What You’ve Learned. 10. Set some personal goals.The first month will be a fire hose of information. To be successful in your new role, you need to know a lot about your product, the processes surrounding its development and launch, the company, and the customers. If you’re following tip #1 you’re going to be talking to a lot of people and receiving a lot of information. Setting and completing some personal goals is an important way to make sure you feel like you’re accomplishing something out of the gate.Tweet This: “The first month in a new PM role will be a fire hose of info. Setting personal goals can help you stay focused.”Example goals might include: Scheduling three one-on-one meetings with your teammates every week, building your own user persona, delivering a demo to a peer, or creating an overview of why you think customers use your product. These are great ways to track your progress while you build up some momentum. Every product manager should set personal goals in the first 30 days.11. Join all the things!Find out where your customers hang out, how they hear about new products, what podcasts they listen to, newsletters they read, which dry cleaners they use (just kidding). But seriously, join the communities and networking groups they hang out in and spend some time there. It’s a great way to learn about the problems your product solves, what your customers are like in general, and it also helps you keep your finger on the pulse of your market space.12. Finally, share what you’ve learned.If you follow the steps above, you’re going to end up with a lot of useful insights for the rest of your team. You’ve spent the month chatting with everyone, interacting with the product with fresh eyes, and surveying the landscape your product lives in. Now is a great time to aggregate all your observations and present them to the rest of your team._____There you have it. Those steps are what every product manager should do in the first 30 days. Once you go through the above steps, you will have a better sense of what kinds of people you’re going to be working with, where the product fits into the landscape, who your customers are, and how work gets done. But the work doesn’t stop there; the foundation you need to lay extends to your first 90 days as a product manager.Looking to start off on the right foot in your new role? Align the team around your product strategy by building and sharing your roadmap in ProductPlan with our .Read next. 6 Ways Roadmaps Help You Be Better at Your Job (and Your Career)As product managers, creating and maintaining product roadmaps are regular duties. Product roadmaps enable us to do our entire jobs... 6 Product Manager Mistakes and Missteps Sabotaging Your PromotionPromotions are considered the ultimate form of recognition that you’re doing a great job, and your company values you. It... A Product Manager’s Role in SAFe®Agile started with software development. Although many organizations have found the principles beneficial. The ability to quickly assess, adjust, and... Continue exploring. You can search or explore specific categoriesTry typing “How to become a better Product Manager” Product Leadership Customer-Centricity Tools and Resources Prioritization and Backlog IT Product Managers Product Strategy Example Product Metrics and Analytics Remote Product Management Trends Templates and Workbooks Product Management Roadmap and Roadmap Management Product Strategy Agile & Product Development Career and Interviews
                            [kwBody] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [term] => product
                                            [tf] => 55
                                        )

                                    [1] => stdClass Object
                                        (
                                            [term] => customer
                                            [tf] => 18
                                        )

                                    [2] => stdClass Object
                                        (
                                            [term] => product manager
                                            [tf] => 15
                                        )

                                    [3] => stdClass Object
                                        (
                                            [term] => team
                                            [tf] => 14
                                        )

                                    [4] => stdClass Object
                                        (
                                            [term] => manager
                                            [tf] => 14
                                        )

                                    [5] => stdClass Object
                                        (
                                            [term] => company
                                            [tf] => 10
                                        )

                                    [6] => stdClass Object
                                        (
                                            [term] => role
                                            [tf] => 9
                                        )

                                    [7] => stdClass Object
                                        (
                                            [term] => goal
                                            [tf] => 9
                                        )

                                    [8] => stdClass Object
                                        (
                                            [term] => tip
                                            [tf] => 7
                                        )

                                    [9] => stdClass Object
                                        (
                                            [term] => job
                                            [tf] => 7
                                        )

                                    [10] => stdClass Object
                                        (
                                            [term] => feature
                                            [tf] => 7
                                        )

                                    [11] => stdClass Object
                                        (
                                            [term] => roadmap
                                            [tf] => 7
                                        )

                                    [12] => stdClass Object
                                        (
                                            [term] => meeting
                                            [tf] => 6
                                        )

                                    [13] => stdClass Object
                                        (
                                            [term] => process
                                            [tf] => 6
                                        )

                                    [14] => stdClass Object
                                        (
                                            [term] => work
                                            [tf] => 6
                                        )

                                    [15] => stdClass Object
                                        (
                                            [term] => 30
                                            [tf] => 6
                                        )

                                    [16] => stdClass Object
                                        (
                                            [term] => day
                                            [tf] => 6
                                        )

                                    [17] => stdClass Object
                                        (
                                            [term] => start
                                            [tf] => 6
                                        )

                                    [18] => stdClass Object
                                        (
                                            [term] => great
                                            [tf] => 6
                                        )

                                    [19] => stdClass Object
                                        (
                                            [term] => development
                                            [tf] => 6
                                        )

                                    [20] => stdClass Object
                                        (
                                            [term] => meet
                                            [tf] => 5
                                        )

                                    [21] => stdClass Object
                                        (
                                            [term] => thing
                                            [tf] => 5
                                        )

                                    [22] => stdClass Object
                                        (
                                            [term] => management
                                            [tf] => 5
                                        )

                                    [23] => stdClass Object
                                        (
                                            [term] => lot
                                            [tf] => 5
                                        )

                                    [24] => stdClass Object
                                        (
                                            [term] => 30 day
                                            [tf] => 4
                                        )

                                    [25] => stdClass Object
                                        (
                                            [term] => set
                                            [tf] => 4
                                        )

                                    [26] => stdClass Object
                                        (
                                            [term] => time
                                            [tf] => 4
                                        )

                                    [27] => stdClass Object
                                        (
                                            [term] => call
                                            [tf] => 4
                                        )

                                    [28] => stdClass Object
                                        (
                                            [term] => rest
                                            [tf] => 4
                                        )

                                    [29] => stdClass Object
                                        (
                                            [term] => personal
                                            [tf] => 4
                                        )

                                    [30] => stdClass Object
                                        (
                                            [term] => product manager 30
                                            [tf] => 3
                                        )

                                    [31] => stdClass Object
                                        (
                                            [term] => manager 30 day
                                            [tf] => 3
                                        )

                                    [32] => stdClass Object
                                        (
                                            [term] => manager 30
                                            [tf] => 3
                                        )

                                    [33] => stdClass Object
                                        (
                                            [term] => product management
                                            [tf] => 3
                                        )

                                    [34] => stdClass Object
                                        (
                                            [term] => product feature
                                            [tf] => 3
                                        )

                                    [35] => stdClass Object
                                        (
                                            [term] => personal goal
                                            [tf] => 3
                                        )

                                    [36] => stdClass Object
                                        (
                                            [term] => product strategy
                                            [tf] => 3
                                        )

                                    [37] => stdClass Object
                                        (
                                            [term] => step
                                            [tf] => 3
                                        )

                                    [38] => stdClass Object
                                        (
                                            [term] => strategy
                                            [tf] => 3
                                        )

                                )

                            [page_rank_decimal] => 48
                            [rank] => 96435
                        )

                    [9] => stdClass Object
                        (
                            [position] => 10
                            [title] => How to Become a Product Manager (2022 Guide) | BrainStation®
                            [url] => https://brainstation.io/career-guides/how-to-become-a-product-manager
                            [destination] => https://brainstation.io › career-guides › how-to-become-...
                            [description] => Take the first steps toward a lucrative career in product management with an overview of top skills, training options, career paths in product management…
                            [isAmp] => 
                            [organic_position] => 10
                            [serp_type] => page
                            [isOrganicPage] => 1
                            [isOrganic] => 1
                            [serp_title] => How to Become a Product Manager (2022 Guide) - BrainStation
                            [serp_description] => Take the first steps toward a lucrative career in product management with an ... according to BrainStation's Digital Skills survey – started their careers ...
                            [hostname] => brainstation.io
                            [canonical] => https://brainstation.io/career-guides/how-to-become-a-product-manager
                            [h1] => How to Become a Product Manager
                            [h2] => Array
                                (
                                    [0] => How Do I Become a Product Manager?
                                    [1] => step 1Learn Product Management Fundamentals
                                    [2] => step 2Get Familiar With the Product Management Process
                                    [3] => step 3Study Your Line of Business and Industry
                                    [4] => step 4Develop Your Own Projects to Build Product Skills
                                    [5] => step 5Create a Portfolio to Showcase Your Work
                                    [6] => What Is the Salary of a Product Manager?
                                    [7] => How to Become a Product Manager With No Experience
                                    [8] => What Does It Take to Become a Great Product Manager?
                                    [9] => Kickstart Your Product Manager Career
                                )

                            [h3] => Array
                                (
                                    [0] => Become a Product Manager
                                    [1] => Thank you!
                                    [2] => Managing the product life cycle
                                    [3] => Managing across diverse teams
                                    [4] => Creating a distribution plan
                                    [5] => 1. Empathy
                                    [6] => 2. Leadership
                                    [7] => 3. Curiosity
                                    [8] => 4. Creative problem-solving skills
                                    [9] => 5. Triaging
                                    [10] => 6. Systemization
                                    [11] => 7. Communication
                                    [12] => 8. Self-management
                                    [13] => recommended product management courses
                                )

                            [h2WithAnchors] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [text] => How Do I Become a Product Manager?
                                        )

                                    [1] => stdClass Object
                                        (
                                            [text] => step 1Learn Product Management Fundamentals
                                        )

                                    [2] => stdClass Object
                                        (
                                            [text] => step 2Get Familiar With the Product Management Process
                                        )

                                    [3] => stdClass Object
                                        (
                                            [text] => step 3Study Your Line of Business and Industry
                                        )

                                    [4] => stdClass Object
                                        (
                                            [text] => step 4Develop Your Own Projects to Build Product Skills
                                        )

                                    [5] => stdClass Object
                                        (
                                            [text] => step 5Create a Portfolio to Showcase Your Work
                                        )

                                    [6] => stdClass Object
                                        (
                                            [text] => What Is the Salary of a Product Manager?
                                        )

                                    [7] => stdClass Object
                                        (
                                            [text] => How to Become a Product Manager With No Experience
                                        )

                                    [8] => stdClass Object
                                        (
                                            [text] => What Does It Take to Become a Great Product Manager?
                                        )

                                    [9] => stdClass Object
                                        (
                                            [text] => Kickstart Your Product Manager Career
                                        )

                                )

                            [type] => article
                            [wordCount] => 3373
                            [imgCount] => 0
                            [lang] => 
                            [faq_on_page] => Array
                                (
                                )

                            [anchors] => stdClass Object
                                (
                                    [size] => 19
                                    [outboundSize] => 0
                                    [list] => Array
                                        (
                                        )

                                )

                            [toc] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [level] => 3
                                            [name] => Become a Product Manager. 
                                            [tag] => h3
                                            [children] => Array
                                                (
                                                    [0] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Thank you!
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                )

                                        )

                                    [1] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => How Do I Become a Product Manager?
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                    [0] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Managing the product life cycle. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [1] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Managing across diverse teams. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [2] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Creating a distribution plan. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                )

                                        )

                                    [2] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => step 1Learn Product Management Fundamentals. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [3] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => step 2Get Familiar With the Product Management Process. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [4] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => step 3Study Your Line of Business and Industry. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [5] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => step 4Develop Your Own Projects to Build Product Skills. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [6] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => step 5Create a Portfolio to Showcase Your Work. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [7] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => What Is the Salary of a Product Manager?
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [8] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => How to Become a Product Manager With No Experience. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [9] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => What Does It Take to Become a Great Product Manager?
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                    [0] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => 1. Empathy. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [1] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => 2. Leadership. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [2] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => 3. Curiosity. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [3] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => 4. Creative problem-solving skills. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [4] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => 5. Triaging. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [5] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => 6. Systemization. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [6] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => 7. Communication. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [7] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => 8. Self-management. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                )

                                        )

                                    [10] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Kickstart Your Product Manager Career. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                    [0] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => recommended product management courses. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                )

                                        )

                                )

                            [og] => stdClass Object
                                (
                                    [ogImage] => https://wpassets.brainstation.io/app/uploads/2021/11/06170832/Product-manager-BrainStation-Career-Guides-OG.jpg
                                    [twitterImage] => https://wpassets.brainstation.io/app/uploads/2021/11/06170832/Product-manager-BrainStation-Career-Guides-OG.jpg
                                )

                            [schema_type] => Array
                                (
                                )

                            [comment_questions] => Array
                                (
                                )

                            [body] => How to Become a Product ManagerBrainStation’s Product Manager career guide is intended to help you take the first steps toward a lucrative career in product management. The guide provides an in-depth overview of the design skills you should learn, the best available product management training options, career paths in product management, and more. Become a Product Manager. Speak to a Learning Advisor to learn more about how our bootcamps and courses can help you become a Product Manager.Learn more about our Product Management CourseThank you!We will be in touch soon.View Product Management Course page How Do I Become a Product Manager? There’s no cookie-cutter path to becoming a Product Manager. Across North America, Product Managers come from a variety of backgrounds, including communications, marketing, and engineering, to name just a few. What all these people have in common is that they’ve mastered a handful of hard skills – including customer research, the ability to identify market opportunities, and product modeling and roadmapping – as well as the essential soft skills a Product Manager needs, including strategic thinking, leadership, communication and collaboration skills, and especially empathy. The good news is that you’re aiming to become a Product Manager, the hard skills are rather straightforward to learn, though they will require dedicated study. The soft skills that set the very best Product Managers above their peers can take longer to hone – but fortunately, these can be developed while working in a wide range of fields. Some of the core responsibilities of a Product Manager job include: Managing the product life cycle. PMs must oversee all stages of the product lifecycle, managing every touchpoint involved in creating, building, delivering, and distributing the product. Managing across diverse teams. There are many people involved in the creation of a product, and PMs must serve as a liaison between various departments to communicate changes and meet deadlines. Creating a distribution plan. Developing and launching a distribution or go-to-market plan for new products and services, which typically includes overseeing the budget for the entire project. How to become a Product Manager in five steps: Learn product management fundamentalsGet familiar with the product management processStudy your line of business and industryDevelop your own projects to build product skillsCreate a portfolio of projects to showcase your work step 1Learn Product Management Fundamentals. To become a Product Manager, you have to understand that Product Managers work at the nexus of technology, business, and user experience. It’s a position of great responsibility: a product’s entire lifecycle, from ideation to launch and beyond, can rest on a Product Manager’s shoulders. For that reason, it’s also a position that demands proficiency in a number of different areas, both technical and social. For many, the most effective way to learn product management’s technical skills (and gain practice using its social ones) is to enroll in a Product Manager course. In this type of structured learning environment, you can be sure you’re covering all the basics while avoiding misspent time, with continuous feedback from an instructor to help keep you on track. Product management is one of the most lucrative jobs in tech. Even so, recruiters find Product Manager positions difficult to fill. One of the difficulties lies in finding candidates who are both seasoned and up-to-date on the latest developments in tech; it’s a position that necessitates continuous training – yet another reason Product Managers often begin working in a different field before transitioning to product management mid-career. A deep understanding of your marketplace and your customer base, spotting new opportunities, and the ins and outs of usability testing, not to mention your business’s strategic goals, resources, and technical limitations is a lot to juggle. Certification will not only help you to master those skills, it will also give you the confidence to feel comfortable overseeing the process. In a certification course, you’ll also gain the specific technical skills Product Managers need – like how to develop a go-to-market strategy, define your minimum viable product, position and price your product, and create competitive analyses and status reports. The list goes on: product launch metrics, A/B testing, version control, standard measurement platforms, familiarity with wireframing, UX design, and software development lifecycle methodologies like Scrum – all of these are things a Product Manager must be comfortable overseeing. But ultimately, the distinction between a Product Manager’s hard and soft skills is a blurry one. product management jobs require achieving technical goals by facilitating collaboration between other people – which means a product’s success is inextricably linked to how smoothly its development team operates. step 2Get Familiar With the Product Management Process. To become a Product Manager, you need to be adept at identifying problems worth solving, both within the broader marketplace and in the product they’re developing. They need to understand which products their target customers will buy, and they must learn to ideate and test a minimum viable product to ensure a product idea will meet customers’ needs. They also need to be able to assess how best to utilize their team members’ time and skills – not to mention how to run an efficient meeting. Most software development follows Agile Methodology, a process for software development based on an iterative approach. A clear sense of purpose is essential to the Product Manager’s success: with their attention constantly pulled in a dozen different ways, it’s crucial to keep the overarching product development framework in mind. As you learn each of the steps in the product management process – beginning with strategy and developing your product roadmap, moving through to building out the product’s features backlog and user stories, and eventually the post-launch product analytics – you’ll gain a greater understanding of how these steps add up to create a greater whole, and how the decisions you make today can affect the way the future steps unfold in the future. A good certificate course will help you to develop not only your technical skills but also the high-level thinking it takes to identify market opportunities and user needs. By the time you’ve finished your training, you should have experience simulating the entire product lifecycle, managing diverse teams, and creating a distribution plan. step 3Study Your Line of Business and Industry. Product management means more than simply knowing how to create a product. Every product must fill a market niche, and to find that niche, you first need to know your market in an intimate and detailed way. For this reason, a Product Manager is not an entry-level job. No wonder, then, that the vast majority of product management professionals – 88 percent, according to BrainStation’s Digital Skills survey – started their careers in a different field. But like leadership and interpersonal skills, knowledge of the digital landscape is something you can acquire long before you begin your transition into product management. In fact, experience in many different areas of tech can be a great asset to a Product Manager. Because the role touches on areas related to business, technology, and customer experience, and because it tries to find the optimal way to get those areas to intersect, a background in development, UI or UX design, sales and marketing, data, or even business can serve you well in the role of Product Manager. This is good news for those looking to make a career change; the role leans heavily on a broad set of transferable skills that you can pick up in related fields, with being able to work cross-functionally among the most important. step 4Develop Your Own Projects to Build Product Skills. Once you’ve learned the basic skills required to see the product development cycle through from start to finish, you can begin putting together your own practice projects to continue reinforcing your skills and gain more experience. While you may not be able to complete an entire product cycle yourself, you should be able to demonstrate your abilities within its individual steps – writing scenarios, for example, or building prototypes, or performing user-testing and analytics. Although working on individual steps of the process in isolation may not amount to a completed product, it will still give you the opportunity to practice brainstorming and strategic thinking, and to prove your ability to write clearly, catch your mistakes and recover from them, and achieve the outcomes you set out to achieve. But product development is ultimately a highly collaborative process; to take your practice projects to the next level, you’ll want to connect to some like-minded people looking to demonstrate their own set of skills. Pairing with others – coders, for example, or UI designers, and even test-users – will not only enable you to put together more ambitious projects, but it will also help you develop some of the most important skills a Product Manager should have: communication, collaboration, and especially empathy. You may find you already have many of these soft skills thanks to your experience working in other fields – this is your chance to apply those skills to your new role. Unfortunately, it’s difficult to gain practice using these skills on your own. Product management is ultimately about making connections between people or departments tackling different tasks, effectively bringing them together in support of a common goal. It’s a role of great responsibility, but it’s ultimately about supporting a team, not telling it what to do. step 5Create a Portfolio to Showcase Your Work. Whether it comprises the coursework you complete as part of a Product Manager course, steps in the Agile Methodology that you’ve practiced on your own, or products you’ve worked on with a team – even relevant work from your previous jobs in other fields – your portfolio is your primary tool in showing off your talents to potential employers. Because Product Managers’ work varies greatly depending on the type of products and companies they’ve contributed to, there’s no single template for how to put together a portfolio. Instead, stick to these two principles: first, use your portfolio to highlight your strengths as a Product Manager, whatever they may be, rather than trying to include everything. This means focusing on the projects you’re most proud of, but also on using those projects to emphasize your strongest attributes – whether that’s your background in UX design, your mastery of multiple programming languages, or a history of successfully managing large teams of people. Secondly, make sure your portfolio presents each piece in a coherent way – how does it communicate what contributions you made, what obstacles you faced, and the solutions you innovated to overcome them? Think of ways to frame your strengths as a narrative, walking employers through your process to demonstrate how you approach your work. Your next step will be to get that portfolio in front of potential hirers. Sure, you’ll find product management roles all over online job boards – but working Product Managers say networking inside or outside your own company (whether that’s inviting a senior colleague out for coffee or attending a mentorship event) is a better bet than applying cold to a job posting. Depending on where you’re located, there are likely solid opportunities to meet with other people working in the field, such as the Toronto Product Management Association meetup or Product Management New York. The bottom line is that while making industry connections and diversifying your skill set will help set you apart, there’s no singular route to landing a job – getting to know more people, and in more areas, is to your benefit. What Is the Salary of a Product Manager? According to Glassdoor, the average salary for a Product Manager is $108,992 in the United States. How to Become a Product Manager With No Experience. An overwhelming majority of Product Managers begin with no experience working directly in product management – more often than not, a Product Manager began in another field before making a mid-career transition. In other words, it’s possible to become a Product Manager, even if you don’t have any work experience in product management yet. The key to making that transition is to grow your soft skills while working in another field, then to acquire the specific technical skills a Product Manager needs. Those soft skills, which include everything from communication, collaboration, and team leadership to familiarity with the marketplace, empathy, problem-solving, and organization – the list goes on and on – can often be practiced in fields related to product development, and even fields as unrelated as engineering or communications. Because so much of product management is about how you work with other people, there are opportunities to gain relevant experience in virtually any industry. (Unfortunately, you’re not likely to get a Product Manager job with no experience in any field; while many of the required skills are transferable, you’ll still need demonstrable skills to transfer.) However: you will at some point also need to acquire the technical competencies related directly to the product development process. The most effective and efficient way to do this is to enroll in a Product Manager course with a curriculum tailored to cover all the basics, giving you up-to-date information and a clear overview of the industry as a whole. In a product management course, you can expect to learn skills like how to conduct customer research interviews and testing, pricing and revenue modeling, running design sprints, product roadmapping, and ranking your features list. Combining pre-existing experience with the instruction you gained in a course, you’ll be in a position to take on even the highest-level product management challenges, like assessing market conditions and identifying opportunities, and balancing the competing requirements of a business plan, technological possibilities and limitations, and (most importantly) the product users’ interests. What Does It Take to Become a Great Product Manager? Getting a Product Manager job is one thing, but how do you become a great Product Manager? To start, you must look past core competencies to develop a series of interpersonal skills, which can affect individual project success, as well as your long-term career prospects. Eight characteristics all great Product Managers possess: 1. Empathy. You can call it social awareness, emotional intelligence, or “good people skills,” but there’s no way around it: whether you’re conducting an interview with a customer, maximizing the user experience, or building authentic relationships within your own team, empathy is vital to the role of Product Manager. Product development is ultimately about real human beings—your coworkers, your users, your company’s leadership—and being in tune with all their needs and desires is the foundation of successfully bringing a product to market. 2. Leadership. For Product Managers, vision is a big part of the job. But it’s not enough to have a clear sense of what needs to be done—you’ll also have to share that vision with your teams and motivate them to reach it. And often, because they work cross-departmentally, Product Managers don’t have direct authority over the teams they need to inspire. In these cases, they need to rely on influence, persuasion, and even charisma, and lead by example to keep everyone focused on achieving a common goal. 3. Curiosity. This underlies all the things a Product Manager needs to know—the technical aspects of their field, the changing landscape of their marketplace—and the constant learning required to stay up to date. Curiosity also drives Product Managers’ interactions with users at the early phase of development, when open questions are under discussion. In a sense, it’s like a Scientist’s love of learning—what motivates research, in-depth analysis and A/B testing, and the experimentation with new ideas if not curiosity? 4. Creative problem-solving skills. It goes without saying that Product Managers solve problems—in fact, that’s a good shorthand for the entire Product Manager job description. But especially as it applies to the design thinking method, problem-solving isn’t just a knack for sorting out practical issues; it’s also an important step in product management, making the leap from identifying and defining a need within the marketplace and being the first to innovate a product or feature to address it. 5. Triaging. Virtually nobody works with unlimited time and resources—and even if you were lucky enough to find yourself in such a position, you’d still need to weigh zero-sum options within the product itself. That is, not only does a Product Manager need to prioritize which problems the team will attempt to solve (and in which order), they also need to prioritize the features of the product itself. The first consideration comes down to product flowcharting and an ability to make appropriate business decisions and allocate resources where they’re needed most—while the second comes down to understanding the user’s needs and how the product features will function in the real world. In both cases, you’ll be facing tradeoffs, and it will be up to you to decide which course will lead to the best results. 6. Systemization. Product management typically comprises multiple projects running in parallel, all of them following a given process to see them through, whether that’s design thinking for UX or Agile for feature rollout. A Product Manager’s ability to effectively build processes like these, devising and administering the systems that will guide the different stages of development, requires a high level of organization and a great deal of familiarity with each step of the process. 7. Communication. When trying to become a Product Manager, you have to always remember that the product management field is collaborative by nature. You’ll be leading a team, or possibly several teams, as well as liaising with company leadership, presenting to investors and other stakeholders, and even sitting down with test users and clients to gain a better understanding of their needs. In fact, as a Product Manager, you’ll be connected to virtually everything the company does, from sales and marketing to product implementation, essentially acting as the hub between market, development team, and business—and routing information between all three. Obviously, an ability to listen, understand, and convey what’s important back and forth is paramount. 8. Self-management. As if it wasn’t hard enough to manage a product’s journey, you’ll also have to manage your own, both on and off the job. You’ll need a cool head, an ability to work under pressure, and a clear sense of both your own priorities and your company’s. This isn’t just about short-term performance or even self-care; it’s also the skill that will guide the trajectory of your career as a whole. Nobody else is going to motivate you to keep learning and growing—you’ll need to be a self-starter outside the office in much the same way you’re leading your own team members inside of it. PreviousWhat Tools Do Product Managers Use?NextWhat Skills Do You Need to Become a Product Manager? get startedKickstart Your Product Manager Career. We offer a wide variety of programs and courses built on adaptive curriculum and led by leading industry experts.Work on projects in a collaborative settingTake advantage of our flexible plans and scholarshipsGet access to VIP events and workshopsSpeak to a Learning Advisorrecommended product management courses. certificateProduct Management CourseThe part-time Product Management course was designed to introduce the very latest product management techniques and best practices. certificateDesign Thinking CourseThe Design Thinking training course gives you the skills to solve complex business problems using design thinking methodologies. certificateUX Design CourseThe part-time User Experience (UX) Design course was developed for professionals with an interest in UX design. CertificateWeb Development CourseThe part-time Web Development course is designed to provide a crash course in web development. We use cookies to improve your experience on our site, and to deliver personalized content. By using BrainStation, you agree to our privacy policy. I Accept ×
                            [kwBody] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [term] => product
                                            [tf] => 139
                                        )

                                    [1] => stdClass Object
                                        (
                                            [term] => product manager
                                            [tf] => 62
                                        )

                                    [2] => stdClass Object
                                        (
                                            [term] => manager
                                            [tf] => 62
                                        )

                                    [3] => stdClass Object
                                        (
                                            [term] => skill
                                            [tf] => 36
                                        )

                                    [4] => stdClass Object
                                        (
                                            [term] => management
                                            [tf] => 35
                                        )

                                    [5] => stdClass Object
                                        (
                                            [term] => product management
                                            [tf] => 33
                                        )

                                    [6] => stdClass Object
                                        (
                                            [term] => development
                                            [tf] => 18
                                        )

                                    [7] => stdClass Object
                                        (
                                            [term] => step
                                            [tf] => 16
                                        )

                                    [8] => stdClass Object
                                        (
                                            [term] => team
                                            [tf] => 16
                                        )

                                    [9] => stdClass Object
                                        (
                                            [term] => experience
                                            [tf] => 15
                                        )

                                    [10] => stdClass Object
                                        (
                                            [term] => market
                                            [tf] => 14
                                        )

                                    [11] => stdClass Object
                                        (
                                            [term] => field
                                            [tf] => 14
                                        )

                                    [12] => stdClass Object
                                        (
                                            [term] => user
                                            [tf] => 13
                                        )

                                    [13] => stdClass Object
                                        (
                                            [term] => job
                                            [tf] => 13
                                        )

                                    [14] => stdClass Object
                                        (
                                            [term] => technical
                                            [tf] => 12
                                        )

                                    [15] => stdClass Object
                                        (
                                            [term] => business
                                            [tf] => 12
                                        )

                                    [16] => stdClass Object
                                        (
                                            [term] => process
                                            [tf] => 12
                                        )

                                    [17] => stdClass Object
                                        (
                                            [term] => design
                                            [tf] => 12
                                        )

                                    [18] => stdClass Object
                                        (
                                            [term] => project
                                            [tf] => 12
                                        )

                                    [19] => stdClass Object
                                        (
                                            [term] => work
                                            [tf] => 12
                                        )

                                    [20] => stdClass Object
                                        (
                                            [term] => career
                                            [tf] => 10
                                        )

                                    [21] => stdClass Object
                                        (
                                            [term] => person
                                            [tf] => 10
                                        )

                                    [22] => stdClass Object
                                        (
                                            [term] => problem
                                            [tf] => 8
                                        )

                                    [23] => stdClass Object
                                        (
                                            [term] => learn
                                            [tf] => 8
                                        )

                                    [24] => stdClass Object
                                        (
                                            [term] => thinking
                                            [tf] => 8
                                        )

                                    [25] => stdClass Object
                                        (
                                            [term] => working
                                            [tf] => 8
                                        )

                                    [26] => stdClass Object
                                        (
                                            [term] => skill product
                                            [tf] => 7
                                        )

                                    [27] => stdClass Object
                                        (
                                            [term] => portfolio
                                            [tf] => 7
                                        )

                                    [28] => stdClass Object
                                        (
                                            [term] => position
                                            [tf] => 7
                                        )

                                    [29] => stdClass Object
                                        (
                                            [term] => great
                                            [tf] => 7
                                        )

                                    [30] => stdClass Object
                                        (
                                            [term] => gain
                                            [tf] => 7
                                        )

                                    [31] => stdClass Object
                                        (
                                            [term] => time
                                            [tf] => 7
                                        )

                                    [32] => stdClass Object
                                        (
                                            [term] => role
                                            [tf] => 7
                                        )

                                    [33] => stdClass Object
                                        (
                                            [term] => skill product manager
                                            [tf] => 6
                                        )

                                    [34] => stdClass Object
                                        (
                                            [term] => soft skill
                                            [tf] => 6
                                        )

                                    [35] => stdClass Object
                                        (
                                            [term] => product development
                                            [tf] => 6
                                        )

                                    [36] => stdClass Object
                                        (
                                            [term] => ll
                                            [tf] => 5
                                        )

                                    [37] => stdClass Object
                                        (
                                            [term] => technical skill
                                            [tf] => 5
                                        )

                                    [38] => stdClass Object
                                        (
                                            [term] => ux design
                                            [tf] => 5
                                        )

                                    [39] => stdClass Object
                                        (
                                            [term] => product manager job
                                            [tf] => 4
                                        )

                                    [40] => stdClass Object
                                        (
                                            [term] => clear sense
                                            [tf] => 4
                                        )

                                    [41] => stdClass Object
                                        (
                                            [term] => leadership
                                            [tf] => 4
                                        )

                                    [42] => stdClass Object
                                        (
                                            [term] => manager job
                                            [tf] => 4
                                        )

                                    [43] => stdClass Object
                                        (
                                            [term] => working field
                                            [tf] => 4
                                        )

                                    [44] => stdClass Object
                                        (
                                            [term] => design thinking
                                            [tf] => 4
                                        )

                                    [45] => stdClass Object
                                        (
                                            [term] => learn product management
                                            [tf] => 3
                                        )

                                    [46] => stdClass Object
                                        (
                                            [term] => product manager work
                                            [tf] => 3
                                        )

                                    [47] => stdClass Object
                                        (
                                            [term] => great product manager
                                            [tf] => 3
                                        )

                                    [48] => stdClass Object
                                        (
                                            [term] => coursethe part time
                                            [tf] => 3
                                        )

                                    [49] => stdClass Object
                                        (
                                            [term] => learn product
                                            [tf] => 3
                                        )

                                    [50] => stdClass Object
                                        (
                                            [term] => communication collaboration
                                            [tf] => 3
                                        )

                                    [51] => stdClass Object
                                        (
                                            [term] => manager work
                                            [tf] => 3
                                        )

                                    [52] => stdClass Object
                                        (
                                            [term] => user experience
                                            [tf] => 3
                                        )

                                    [53] => stdClass Object
                                        (
                                            [term] => software development
                                            [tf] => 3
                                        )

                                    [54] => stdClass Object
                                        (
                                            [term] => entire product
                                            [tf] => 3
                                        )

                                    [55] => stdClass Object
                                        (
                                            [term] => industry product
                                            [tf] => 3
                                        )

                                    [56] => stdClass Object
                                        (
                                            [term] => problem solving
                                            [tf] => 3
                                        )

                                    [57] => stdClass Object
                                        (
                                            [term] => great product
                                            [tf] => 3
                                        )

                                    [58] => stdClass Object
                                        (
                                            [term] => coursethe part
                                            [tf] => 3
                                        )

                                    [59] => stdClass Object
                                        (
                                            [term] => part time
                                            [tf] => 3
                                        )

                                )

                            [page_rank_decimal] => 49
                            [rank] => 41025
                        )

                    [10] => stdClass Object
                        (
                            [position] => 11
                            [title] => Product Manager: The role and best practices for beginners
                            [url] => https://www.atlassian.com/agile/product-management/product-manager
                            [destination] => https://www.atlassian.com › agile › product-management
                            [description] => Get a clear picture of the Product Manager’s role and responsibilities (vs a Product Owner), tips to rocking the job, and more
                            [isAmp] => 
                            [organic_position] => 11
                            [serp_type] => page
                            [isOrganicPage] => 1
                            [isOrganic] => 1
                            [serp_title] => Product Manager: The role and best practices for beginners
                            [serp_description] => While product management has existed in one form or another for a number of decades, the “product manager” title only started picking up steam less than 20 ...
                            [hostname] => atlassian.com
                            [canonical] => https://www.atlassian.com/agile/product-management/product-manager
                            [h1] => Product Manager: The role and best practices for beginners
                            [h2] => Array
                                (
                                    [0] => What is a product manager?
                                    [1] => Product manager vs. product owner
                                    [2] => Best practices and tips for being a great product manager
                                    [3] => Great product managers
                                )

                            [h3] => Array
                                (
                                    [0] => Product manager responsibilities
                                    [1] => Prioritize ruthlessly
                                    [2] => Know the lay of the land
                                    [3] => Empower your team to make their own decisions
                                    [4] => Learn to influence without authority
                                    [5] => Develop a thick skin
                                )

                            [h2WithAnchors] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [text] => What is a product manager?
                                        )

                                    [1] => stdClass Object
                                        (
                                            [text] => Product manager vs. product owner
                                        )

                                    [2] => stdClass Object
                                        (
                                            [text] => Best practices and tips for being a great product manager
                                        )

                                    [3] => stdClass Object
                                        (
                                            [text] => Great product managers
                                        )

                                )

                            [type] => website
                            [wordCount] => 2375
                            [imgCount] => 5
                            [lang] => stdClass Object
                                (
                                    [langLinks] => Array
                                        (
                                            [0] => stdClass Object
                                                (
                                                    [lang] => x-default
                                                    [url] => https://www.atlassian.com/agile/product-management/product-manager
                                                )

                                            [1] => stdClass Object
                                                (
                                                    [lang] => en
                                                    [url] => https://www.atlassian.com/agile/product-management/product-manager
                                                )

                                            [2] => stdClass Object
                                                (
                                                    [lang] => ja
                                                    [url] => https://www.atlassian.com/ja/agile/product-management/product-manager
                                                )

                                            [3] => stdClass Object
                                                (
                                                    [lang] => fr
                                                    [url] => https://www.atlassian.com/fr/agile/product-management/product-manager
                                                )

                                            [4] => stdClass Object
                                                (
                                                    [lang] => de
                                                    [url] => https://www.atlassian.com/de/agile/product-management/product-manager
                                                )

                                            [5] => stdClass Object
                                                (
                                                    [lang] => es
                                                    [url] => https://www.atlassian.com/es/agile/product-management/product-manager
                                                )

                                            [6] => stdClass Object
                                                (
                                                    [lang] => pt-BR
                                                    [url] => https://www.atlassian.com/br/agile/product-management/product-manager
                                                )

                                            [7] => stdClass Object
                                                (
                                                    [lang] => zh-Hans
                                                    [url] => https://www.atlassian.com/zh/agile/product-management/product-manager
                                                )

                                            [8] => stdClass Object
                                                (
                                                    [lang] => ko
                                                    [url] => https://www.atlassian.com/ko/agile/product-management/product-manager
                                                )

                                            [9] => stdClass Object
                                                (
                                                    [lang] => ru
                                                    [url] => https://www.atlassian.com/ru/agile/product-management/product-manager
                                                )

                                            [10] => stdClass Object
                                                (
                                                    [lang] => pl
                                                    [url] => https://www.atlassian.com/pl/agile/product-management/product-manager
                                                )

                                            [11] => stdClass Object
                                                (
                                                    [lang] => it
                                                    [url] => https://www.atlassian.com/it/agile/product-management/product-manager
                                                )

                                            [12] => stdClass Object
                                                (
                                                    [lang] => nl
                                                    [url] => https://www.atlassian.com/nl/agile/product-management/product-manager
                                                )

                                            [13] => stdClass Object
                                                (
                                                    [lang] => hu
                                                    [url] => https://www.atlassian.com/hu/agile/product-management/product-manager
                                                )

                                        )

                                    [size] => 13
                                    [string] => en / ja / fr / de / es / pt-BR / zh-Hans / ko / ru / pl / it / nl / hu
                                )

                            [faq_on_page] => Array
                                (
                                )

                            [anchors] => stdClass Object
                                (
                                    [size] => 147
                                    [outboundSize] => 4
                                    [list] => Array
                                        (
                                            [0] => stdClass Object
                                                (
                                                    [text] => one of these talks
                                                    [href] => https://www.mindtheproduct.com/popular-misconceptions-of-the-product-craft-by-sherif-mansour/
                                                    [hrefDomain] => mindtheproduct.com
                                                    [isOutbound] => 1
                                                )

                                            [1] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://www.youtube.com/watch?v=yUOC-Y0f5ZQ
                                                    [hrefDomain] => youtube.com
                                                    [isOutbound] => 1
                                                )

                                            [2] => stdClass Object
                                                (
                                                    [text] => Venn diagram
                                                    [href] => https://medium.com/@bfgmartin/what-is-a-product-manager-ce0efdcf114c
                                                    [hrefDomain] => medium.com
                                                    [isOutbound] => 1
                                                )

                                            [3] => stdClass Object
                                                (
                                                    [text] => CEO of the product
                                                    [href] => https://a16z.com/2012/06/15/good-product-managerbad-product-manager/
                                                    [hrefDomain] => a16z.com
                                                    [isOutbound] => 1
                                                )

                                        )

                                )

                            [toc] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [level] => 5
                                            [name] => Browse topics
                                            [tag] => h5
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [1] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] =>  What is a product manager? . 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                    [0] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] =>  Product manager responsibilities . 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                )

                                        )

                                    [2] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] =>  Product manager vs. product owner . 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [3] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] =>  Best practices and tips for being a great product manager . 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                    [0] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] =>  Prioritize ruthlessly . 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [1] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] =>  Know the lay of the land . 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [2] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] =>  Empower your team to make their own decisions . 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [3] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] =>  Learn to influence without authority . 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [4] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] =>  Develop a thick skin . 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                )

                                        )

                                    [4] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] =>  Great product managers . 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                    [0] => stdClass Object
                                                        (
                                                            [level] => 4
                                                            [name] => Learn scrum with Jira Software. 
                                                            [tag] => h4
                                                            [children] => Array
                                                                (
                                                                    [0] => stdClass Object
                                                                        (
                                                                            [level] => 4
                                                                            [name] => Your first week as a product manager. 
                                                                            [tag] => h4
                                                                            [children] => Array
                                                                                (
                                                                                )

                                                                        )

                                                                )

                                                        )

                                                )

                                        )

                                )

                            [schema_type] => Array
                                (
                                    [0] => VideoObject
                                )

                            [comment_questions] => Array
                                (
                                )

                            [body] => Product Manager: The role and best practices for beginners Get a clear picture of the product manager’s role and responsibilities, tips to rocking the job, and more. Sherif Mansour Browse topics Agile manifesto Scrum Back Overview Sprints Sprint planning Ceremonies Backlogs Sprint reviews Standups Scrum master Retrospectives Distributed scrum Roles Scrum of scrums Agile scrum artifacts Scrum metrics Jira Confluence scrum Kanban Back Overview Boards WIP limits Kanban vs Scrum Kanplan Cards Agile project management Back Overview Project management intro Workflow Epics, stories, themes Epics User Stories Estimation Metrics Gantt chart Program management vs. project management Product Management Back Overview Product Roadmaps Product Manager Tips for new product managers Roadmaps Tips for presenting product roadmaps Requirements How to prioritize features using NPS Product analytics Remote product management Agile at scale Back Overview Managing an agile portfolio Lean portfolio management Okrs Long-term agile planning What is SAFe? Spotify model Organizational agility with [email protected] Scaling agile with Rosetta Stone Using Improvement Kata to support lean Agile iron triangle The Large-Scale Scrum (LeSS) framework Beyond the basics whitepaper Software development Back Overview Developer Dev managers vs scrum masters Git Branching Git branching video Code reviews Release Stress free release Qa at speed Technical debt Testing Incident response Continuous integration Design Back Overview Product design process customer interview Collaborative design in agile teams video Agile marketing Back Overview What is Agile Marketing? How to create an agile marketing team The agile advantage Back Overview Connecting business strategy to development reality Agile is a competitive advantage Cultivating an agile mindset Going agile DevOps Agile Teams Back Overview Remote teams Working with specialists Release ready teams Agilent’s agile transformation journey Advanced Roadmaps How Twitter uses Jira Agile tutorials Back Overview Jira Confluence sprint refinement How to do scrum with Jira Software Learn advanced scrum with Jira Software Learn kanban with Jira Software Learn how to use Epics in Jira Software Learn how to create an agile board in Jira Software Learn how to use sprints in Jira Software Learn Versions with Jira Software Learn Issues with Jira Software Learn burndown charts with Jira Software Auto-create sub-tasks and update fields in Jira How to automatically assign issues with Jira Software Automation How to sync epics stories with Jira Software Automation Automatically escalate overdue issues in Jira Agile conversations Back Overview Unlocking marketing agility The power of agile and customer insights Think big, work small About the Agile Coach Back Overview Dan Radigan Max Rehkopf Claire Drumond Laura Daly Sherif Mansour Martin Suntinger All articles First, a confession: Ten years ago, when I was invited to apply for a product manager position at Atlassian, I didn’t know what product management was. This wasn’t unusual. While product management has existed in one form or another for a number of decades, the “product manager” title only started picking up steam less than 20 years ago. And still, I encounter talks at conferences called “What Does a Product Manager Do?” (Actually, I sort of gave one of these talks.) What is a product manager? . A product manager is the person who identifies the customer need and the larger business objectives that a product or feature will fulfill, articulates what success looks like for a product, and rallies a team to turn that vision into a reality. After 10 years of studying the craft of product management, I’ve developed a deep understanding of what it means to be a product manager. The confusion about what a product manager is likely stems from the recency of the role. Where practitioners of more established crafts, like design and engineering, have been able to segment themselves by their specialization, product managers are still defining what the role should be. Martin Eriksson, product leader extraordinaire and founder of ProductTank, initially summed up product management in a simple Venn diagram that sits the product manager at the intersection of business, technology, and user experience. Fifteen years ago, Ben Horowitz, CEO of Opsware, called the product manager the “CEO of the product.”  I agree with both Eriksson and Horowitz, but not always with how their definitions are interpreted. People see Eriksson’s diagram and think that product managers manage the product between all three disciplines (UX, technology, and business). Really, though, he's saying product managers need to balance all three needs and make hard decisions and trade-offs. People hear Horowitz’s analogy and think product managers have some kind of special authority. They don’t. But, like a CEO, product managers set the goals, define success, help motivate teams, and are responsible for the outcome. Product manager responsibilities . Specific responsibilities vary depending on the size of the organization. In larger organizations, for instance, product managers are embedded within teams of specialists. Researchers, analysts, and marketers help gather input, while developers and designers manage the day-to-day execution, draw up designs, test prototypes, and find bugs. These product managers have more help, but they also spend more time aligning these stakeholders behind a specific vision. On the flip side, product managers at smaller organizations spend less time getting everyone to agree, but more time doing the hands-on work that comes with defining a vision and seeing it through. Broadly speaking, though, a good product manager will spend his or her time on a handful of tasks.  Understanding and representing user needs. Monitoring the market and developing competitive analyses. Defining a vision for a product. Aligning stakeholders around the vision for the product.  Prioritizing product features and capabilities. Creating a shared brain across larger teams to empower independent decision-making. Product manager vs. product owner . Whether or not a team is adhering to a certain agile practice (and which one), can further muddy the waters when it comes to what a product manager does. For instance, if a team is practicing scrum, then they also need to have a product owner. While a product manager defines the direction of the product through research, vision-setting, alignment, and prioritization, the product owner should work more closely with the development team to execute against the goals that the product manager helps to define. Here’s how that tends to break out: Involved in day-to-day activities Product Manager Product Owner Works with outside stakeholders Works with internal stakeholders Helps to define the product vision Helps teams execute on a shared vision Outlines what success looks like Outlines the plan for achieving success Owns vision, marketing, ROI Owns team backlog and fulfillment work Works at a conceptual level Involded in day-to-day activities   But responsibilities can shift a bit when team makeups and practices shift. For instance, if the team isn’t doing Scrum (say, they’re doing kanban or something else), the product manager might end up doing the prioritization for the development team and play a larger role in making sure everyone is on the same page. On the other hand, if the team is doing Scrum, but doesn’t have a product manager, then the product owner often ends up taking on some of the product manager’s responsibilities. All of this can get really murky really quickly, which is why teams have to be careful to clearly define responsibilities, or they can risk falling into the old ways of building software, where one group writes the requirements and throws it over the fence for another group to build. When this happens expectations get misaligned, time gets wasted, and teams run the risk of creating products or features that don’t satisfy customer needs. Best practices and tips for being a great product manager . Just as there isn’t only one kind of team, one of the most exciting aspects of the product manager role is that there isn’t only one way to do it. During the last two decades, the craft has exploded both in popularity and approach. Unlike designers who have successfully segmented themselves into interaction designers, graphic designers, motion designers, and so on, product managers, as a whole, are still wrestling with how to label their different strengths. To complicate matters, people are only beginning to pursue product management as their intended discipline. Where older generations “fell into product management” from engineering, design, finance, or marketing, younger generations are starting their careers with product management in mind. That said, there are a handful of skills and practices that any good product manager will need to develop. Prioritize ruthlessly . A colleague recently likened product management to being a politician. It’s not far off. The product manager and the politician both get an allotted amount of resources. Each role requires the practitioner to make the best use of those resources to achieve a larger goal, knowing that he or she will never be able to satisfy everyone’s needs. At any one time, the product manager might have to decide between a feature that might make one big customer happy but upset 100 smaller customers; maintaining a product’s status quo or steering it in a new direction to expand its reach and align with larger business goals; or whether to focus on the bright and shiny or the boring and important. Clearly understanding the costs and benefits of each choice guides the product manager toward the right decision. Know the lay of the land . Product managers need to know the lay of the land better than anyone else. They very rarely start with a clean slate. More than likely, product managers are dropped into something that already has momentum. If they start executing without taking the time to get their bearings, they’ll make bad decisions. Good product managers pump the brakes and start by asking questions. If you’re just starting a product management job, take the first couple of months to talk to as many customers as you can. Talk to as many internal stakeholders as you can. Understand the business model. Understand the history. Understand how different people are influenced. Understand how decisions are made. Only then, can you start making a few decisions of your own. Empower your team to make their own decisions . Product managers can’t make every decision. Believe me. I’ve tried. At the end of the day, I nearly always have unread messages. I’m often double and triple booked. And I could spend all day answering questions and never finish. But touching every decision isn’t the product manager's job—at least it shouldn’t be. One of the keys to great product management is empowering your team to make their own decisions by creating a shared brain—or a way of making decisions and a set of criteria for escalating them. When someone asks a product manager a question about a decision they could have made themselves, nine times out of 10 it’s because that person doesn’t have enough context to make the decision themselves. Great product managers build that context. Learn to influence without authority . I know a junior product manager that is nearly universally respected by her team even though initially many of its members would have traded her in for a more seasoned leader given the choice. How did she change their minds? She took each person on the 30-person team out for coffee and listened to them. Influence comes in many forms. Listening to people and understanding how they’re influenced is the first part. Figuring out how to get them on board with your point of view is the second. Becoming a great storyteller—even when you don’t have any data to back up your point—will take you a long way. Some people won’t be convinced until they see you do the work. Understanding which levers to pull with which person is the key to leading without any direct authority. Develop a thick skin . Making tradeoffs will inevitably make people unhappy. The trick is to first make the right tradeoffs, and then be able to explain why you made the decision you did. If you’re good at explaining your decision, someone can still not like it, but more often than not, they’ll respect the way you made it. And even if they don’t, great product managers figure out a way to deal with it. Great product managers . For me, the really great product managers are one in a million. They’re the people who can do all of the above and set incredible product visions. It’s the rare breed that’s forward-thinking, highly influential, and can walk people through the rationale behind a decision and convince them—even without data. People like Steve Jobs and Elon Musk come to mind. We idolize these people, in part, because it’s satisfying to put a face and a name on a big accomplishment. But 99 percent of the time, great products aren’t made by a single great thinker. They’re made by teams of good people doing really good work. The job of the product manager is to develop his or her unique way of guiding that work. Share this article Sherif Mansour Sherif Mansour has been in software development for over 20 years. He is currently a Distinguished Product Manager for Atlassian. As a long-tenured Atlassian, he has responsible for Confluence, trying to solve problems across all of Atlassian’s cloud products and establishing a new product incubator inside Atlassian. Sherif also played a key role in developing new products at Atlassian such as Stride, Team Calendars and Confluence Questions. Today, he leads product strategy for Atlassian’s newest product, Team Central. Sherif thinks building simple products is hard and so is writing a simple, short bio. Tutorial Learn scrum with Jira Software. A step-by-step guide on how to drive a scrum project, prioritize and organize your backlog into sprints, run the scrum ceremonies and more, all in Jira. Try this tutorial Article Your first week as a product manager. Should you study the tech stack your first week on the job? Take the team out for lunch? Whatever you do, make sure to spend time with your customers. Read this article Up Next Tips for new product managers
                            [kwBody] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [term] => product
                                            [tf] => 95
                                        )

                                    [1] => stdClass Object
                                        (
                                            [term] => manager
                                            [tf] => 56
                                        )

                                    [2] => stdClass Object
                                        (
                                            [term] => product manager
                                            [tf] => 55
                                        )

                                    [3] => stdClass Object
                                        (
                                            [term] => team
                                            [tf] => 29
                                        )

                                    [4] => stdClass Object
                                        (
                                            [term] => agile
                                            [tf] => 25
                                        )

                                    [5] => stdClass Object
                                        (
                                            [term] => scrum
                                            [tf] => 20
                                        )

                                    [6] => stdClass Object
                                        (
                                            [term] => jira
                                            [tf] => 18
                                        )

                                    [7] => stdClass Object
                                        (
                                            [term] => management
                                            [tf] => 17
                                        )

                                    [8] => stdClass Object
                                        (
                                            [term] => person
                                            [tf] => 17
                                        )

                                    [9] => stdClass Object
                                        (
                                            [term] => decision
                                            [tf] => 16
                                        )

                                    [10] => stdClass Object
                                        (
                                            [term] => software
                                            [tf] => 15
                                        )

                                    [11] => stdClass Object
                                        (
                                            [term] => day
                                            [tf] => 14
                                        )

                                    [12] => stdClass Object
                                        (
                                            [term] => back
                                            [tf] => 14
                                        )

                                    [13] => stdClass Object
                                        (
                                            [term] => back overview
                                            [tf] => 13
                                        )

                                    [14] => stdClass Object
                                        (
                                            [term] => overview
                                            [tf] => 13
                                        )

                                    [15] => stdClass Object
                                        (
                                            [term] => product management
                                            [tf] => 12
                                        )

                                    [16] => stdClass Object
                                        (
                                            [term] => jira software
                                            [tf] => 12
                                        )

                                    [17] => stdClass Object
                                        (
                                            [term] => time
                                            [tf] => 12
                                        )

                                    [18] => stdClass Object
                                        (
                                            [term] => work
                                            [tf] => 11
                                        )

                                    [19] => stdClass Object
                                        (
                                            [term] => role
                                            [tf] => 10
                                        )

                                    [20] => stdClass Object
                                        (
                                            [term] => learn
                                            [tf] => 10
                                        )

                                    [21] => stdClass Object
                                        (
                                            [term] => vision
                                            [tf] => 10
                                        )

                                    [22] => stdClass Object
                                        (
                                            [term] => atlassian
                                            [tf] => 9
                                        )

                                    [23] => stdClass Object
                                        (
                                            [term] => great
                                            [tf] => 9
                                        )

                                    [24] => stdClass Object
                                        (
                                            [term] => jira software learn
                                            [tf] => 8
                                        )

                                    [25] => stdClass Object
                                        (
                                            [term] => software learn
                                            [tf] => 8
                                        )

                                    [26] => stdClass Object
                                        (
                                            [term] => customer
                                            [tf] => 8
                                        )

                                    [27] => stdClass Object
                                        (
                                            [term] => great product
                                            [tf] => 7
                                        )

                                    [28] => stdClass Object
                                        (
                                            [term] => job
                                            [tf] => 7
                                        )

                                    [29] => stdClass Object
                                        (
                                            [term] => sherif
                                            [tf] => 6
                                        )

                                    [30] => stdClass Object
                                        (
                                            [term] => sprint
                                            [tf] => 6
                                        )

                                    [31] => stdClass Object
                                        (
                                            [term] => design
                                            [tf] => 6
                                        )

                                    [32] => stdClass Object
                                        (
                                            [term] => marketing
                                            [tf] => 6
                                        )

                                    [33] => stdClass Object
                                        (
                                            [term] => business
                                            [tf] => 6
                                        )

                                    [34] => stdClass Object
                                        (
                                            [term] => larger
                                            [tf] => 6
                                        )

                                    [35] => stdClass Object
                                        (
                                            [term] => good
                                            [tf] => 6
                                        )

                                    [36] => stdClass Object
                                        (
                                            [term] => made
                                            [tf] => 6
                                        )

                                    [37] => stdClass Object
                                        (
                                            [term] => great product manager
                                            [tf] => 5
                                        )

                                    [38] => stdClass Object
                                        (
                                            [term] => product owner
                                            [tf] => 5
                                        )

                                    [39] => stdClass Object
                                        (
                                            [term] => product manager product
                                            [tf] => 4
                                        )

                                    [40] => stdClass Object
                                        (
                                            [term] => sherif mansour
                                            [tf] => 4
                                        )

                                    [41] => stdClass Object
                                        (
                                            [term] => manager product
                                            [tf] => 4
                                        )

                                    [42] => stdClass Object
                                        (
                                            [term] => spend time
                                            [tf] => 4
                                        )

                                    [43] => stdClass Object
                                        (
                                            [term] => scrum jira software
                                            [tf] => 3
                                        )

                                    [44] => stdClass Object
                                        (
                                            [term] => day day
                                            [tf] => 3
                                        )

                                    [45] => stdClass Object
                                        (
                                            [term] => good product manager
                                            [tf] => 3
                                        )

                                    [46] => stdClass Object
                                        (
                                            [term] => manager product owner
                                            [tf] => 3
                                        )

                                    [47] => stdClass Object
                                        (
                                            [term] => project management
                                            [tf] => 3
                                        )

                                    [48] => stdClass Object
                                        (
                                            [term] => agile marketing
                                            [tf] => 3
                                        )

                                    [49] => stdClass Object
                                        (
                                            [term] => scrum jira
                                            [tf] => 3
                                        )

                                    [50] => stdClass Object
                                        (
                                            [term] => issue jira
                                            [tf] => 3
                                        )

                                    [51] => stdClass Object
                                        (
                                            [term] => year ago
                                            [tf] => 3
                                        )

                                    [52] => stdClass Object
                                        (
                                            [term] => product feature
                                            [tf] => 3
                                        )

                                    [53] => stdClass Object
                                        (
                                            [term] => good product
                                            [tf] => 3
                                        )

                                )

                            [page_rank_decimal] => 59
                            [rank] => 3435
                        )

                    [11] => stdClass Object
                        (
                            [position] => 12
                            [title] => How to Become a Product Manager (No Experience Needed) - UT Austin Boot Camps
                            [url] => https://techbootcamps.utexas.edu/blog/how-to-become-a-product-manager/
                            [destination] => https://techbootcamps.utexas.edu › blog › how-to-beco...
                            [isAmp] => 
                            [organic_position] => 12
                            [serp_type] => page
                            [isOrganicPage] => 1
                            [isOrganic] => 1
                            [serp_title] => How to Become a Product Manager (No Experience Needed)
                            [serp_description] => Curious about job opportunities in product management? ... Possessing these soft skills is a great starting point for new product managers.
                            [hostname] => techbootcamps.utexas.edu
                            [canonical] => https://techbootcamps.utexas.edu/blog/how-to-become-a-product-manager/
                            [h1] => How to Become a Product Manager (No Experience Needed)
                            [h2] => Array
                                (
                                    [0] => 5 Steps to Becoming a Product Manager (Even Without Experience)
                                    [1] => How Long Does it Take to Become a Product Manager?
                                    [2] => Get Program Info
                                    [3] => Salaries of Product Managers in Austin, TX, Compared to the U.S. Average
                                    [4] => Get Program Info
                                )

                            [h3] => Array
                                (
                                    [0] => 1. Understanding Key Skills
                                    [1] => 2. Obtain an Education
                                    [2] => 3. Test Your Skills
                                    [3] => 4. Gain Certification
                                    [4] => 5. Seek Employment
                                )

                            [h2WithAnchors] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [text] => 5 Steps to Becoming a Product Manager (Even Without Experience)
                                        )

                                    [1] => stdClass Object
                                        (
                                            [text] => How Long Does it Take to Become a Product Manager?
                                        )

                                    [2] => stdClass Object
                                        (
                                            [text] => Get Program Info
                                        )

                                    [3] => stdClass Object
                                        (
                                            [text] => Salaries of Product Managers in Austin, TX, Compared to the U.S. Average
                                        )

                                    [4] => stdClass Object
                                        (
                                            [text] => Get Program Info
                                        )

                                )

                            [published_time] => stdClass Object
                                (
                                    [lastUpdate] => 
                                    [dateFormatted] => 28o July 2021
                                    [dateISO] => 2021-07-28T14:33:20+00:00
                                )

                            [modified_time] => stdClass Object
                                (
                                    [lastUpdate] => 
                                    [dateFormatted] => 6o August 2021
                                    [dateISO] => 2021-08-06T17:10:23+00:00
                                )

                            [type] => article
                            [wordCount] => 2600
                            [imgCount] => 5
                            [lang] => 
                            [faq_on_page] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [index] => 0
                                            [question] => How do I become a product manager with no experience?
                                            [answer] => Product managers generally acquire their roles by showing market insight, being problem-solvers, and becoming leaders. If you are already employed, perhaps work your way into becoming a product manager by seeking more responsibility at your current job through cross-functional team leadership. For those just starting out, consider honing applicable skills through educational pathways like a product management boot camp, a solid foundation for learning product management essentials. 
                                        )

                                    [1] => stdClass Object
                                        (
                                            [index] => 1
                                            [question] => Is an MBA required for product management?
                                            [answer] => While an MBA can certainly be beneficial in gaining product management employment, such degrees are generally not a requirement. Many companies tend to value measurable experience as a product manager over an MBA alone. 
                                        )

                                    [2] => stdClass Object
                                        (
                                            [index] => 2
                                            [question] => Are there any certifications for product managers?
                                            [answer] => The Association of International Product Marketing & Management (AIPMM) offers several certifications — notably the Certified Product Manager™ credential. This is a globally recognized certificate that demonstrates proficiency in managing all aspects of a product life cycle. The AIPMM also offers certificates in agile product management, brand management, and marketing management, among others.
                                        )

                                    [3] => stdClass Object
                                        (
                                            [index] => 3
                                            [question] => Is product management a good career?
                                            [answer] => Product management is an excellent career for those who want to create. You’re making something, often from scratch, that consumers want and need — and perhaps don’t even know it yet. It tests leadership, as well as organizational and problem-solving skills. It requires imagination and diligence. And, in the end, you have something exciting to showcase to the world.
                                        )

                                    [4] => stdClass Object
                                        (
                                            [index] => 4
                                            [question] => Is it hard to become a product manager?
                                            [answer] => Because product management blends so many skills and responsibilities, it can be a difficult role to achieve. Product managers often work in other jobs before demonstrating the ability to develop a new product and lead a team. It requires persistence, which makes landing the position worthwhile. However, with the right level of patience and determination, aspiring product managers can achieve employment in the field by committing to an effective educational pathway, learning industry fundamentals, and creating a strong resume and professional portfolio to stand out in job interviews. 
                                        )

                                    [5] => stdClass Object
                                        (
                                            [index] => 5
                                            [question] => What does it take to become a great product manager?
                                            [answer] => Successful product managers know their industries exceptionally well and understand the needs and demands for products within them. They are skilled leaders, managers, and salespeople. They know how to pitch a new product with passion and how to anticipate problems along the product roadmap. Ultimately, great product managers know what people want and how to make it a reality.
                                        )

                                    [6] => stdClass Object
                                        (
                                            [index] => 6
                                            [question] => What is the salary of a product manager?
                                            [answer] => Depending on their company and industry, product managers can make $80,000 to $160,000 per year or more, according to CareerOneStop [https://www.careeronestop.org/toolkit/careers/occupations/Occupation-profile.aspx?keyword=Marketing%20Managers&onetcode=11202100&location=Austin,%20TX]. Job prospects are also growing, particularly in software and applications, as consumers seek new and unique products.
                                        )

                                )

                            [anchors] => stdClass Object
                                (
                                    [size] => 54
                                    [outboundSize] => 17
                                    [list] => Array
                                        (
                                            [0] => stdClass Object
                                                (
                                                    [text] => number of cross-industry soft skills
                                                    [href] => https://productcollective.com/product-manager-skills/
                                                    [hrefDomain] => productcollective.com
                                                    [rel] => noopener
                                                    [isOutbound] => 1
                                                )

                                            [1] => stdClass Object
                                                (
                                                    [text] => Harvard Business Review
                                                    [href] => https://hbr.org/2017/12/what-it-takes-to-become-a-great-product-manager
                                                    [hrefDomain] => hbr.org
                                                    [rel] => noopener
                                                    [isOutbound] => 1
                                                )

                                            [2] => stdClass Object
                                                (
                                                    [text] => Agile Manifesto
                                                    [href] => https://www.atlassian.com/agile/manifesto
                                                    [hrefDomain] => atlassian.com
                                                    [rel] => noopener
                                                    [isOutbound] => 1
                                                )

                                            [3] => stdClass Object
                                                (
                                                    [text] => free online courses
                                                    [href] => https://www.edx.org/learn/product-management
                                                    [hrefDomain] => edx.org
                                                    [rel] => noopener
                                                    [isOutbound] => 1
                                                )

                                            [4] => stdClass Object
                                                (
                                                    [text] => AIPMM
                                                    [href] => https://aipmm.com/
                                                    [hrefDomain] => aipmm.com
                                                    [rel] => noopener
                                                    [isOutbound] => 1
                                                )

                                            [5] => stdClass Object
                                                (
                                                    [text] => Put together a strong resume
                                                    [href] => https://www.forbes.com/sites/kathycaprino/2019/09/14/how-to-build-a-crazy-effective-resume-that-gets-top-results/?sh=5bcd3696427d
                                                    [hrefDomain] => forbes.com
                                                    [rel] => noopener
                                                    [isOutbound] => 1
                                                )

                                            [6] => stdClass Object
                                                (
                                                    [text] => Build a professional portfolio
                                                    [href] => https://www.thebalancecareers.com/how-to-build-a-professional-portfolio-1986901
                                                    [hrefDomain] => thebalancecareers.com
                                                    [rel] => noopener
                                                    [isOutbound] => 1
                                                )

                                            [7] => stdClass Object
                                                (
                                                    [text] => Establish a strong professional network
                                                    [href] => https://www.indeed.com/career-advice/finding-a-job/how-to-network-for-a-job
                                                    [hrefDomain] => indeed.com
                                                    [rel] => noopener
                                                    [isOutbound] => 1
                                                )

                                            [8] => stdClass Object
                                                (
                                                    [text] => Prioritize interview preparation
                                                    [href] => https://www.wsj.com/articles/how-to-prepare-for-a-job-interview-11605107862
                                                    [hrefDomain] => wsj.com
                                                    [rel] => noopener
                                                    [isOutbound] => 1
                                                )

                                            [9] => stdClass Object
                                                (
                                                    [text] => industrial production managers
                                                    [href] => https://www.careeronestop.org/Toolkit/Wages/find-salary.aspx?soccode=113051&keyword=Industrial%20Production%20Managers&location=Austin,%20TX&dataview=table&hourly=False&national=False
                                                    [hrefDomain] => careeronestop.org
                                                    [rel] => noopener
                                                    [isOutbound] => 1
                                                )

                                            [10] => stdClass Object
                                                (
                                                    [text] => marketing managers
                                                    [href] => https://www.careeronestop.org/Toolkit/Careers/Occupations/occupation-profile.aspx?keyword=Marketing%20Managers&onetcode=11202100&location=UNITED%20STATES
                                                    [hrefDomain] => careeronestop.org
                                                    [rel] => noopener
                                                    [isOutbound] => 1
                                                )

                                            [11] => stdClass Object
                                                (
                                                    [text] => median salaries for product managers
                                                    [href] => https://www.glassdoor.com/Salaries/product-manager-salary-SRCH_KO0,15.htm
                                                    [hrefDomain] => glassdoor.com
                                                    [rel] => noopener
                                                    [isOutbound] => 1
                                                )

                                            [12] => stdClass Object
                                                (
                                                    [text] => industrial production managers
                                                    [href] => https://www.careeronestop.org/Toolkit/Wages/find-salary.aspx?keyword=Industrial%20Production%20Managers&soccode=113051&location=Austin,%20TX&keywordSearched=Industrial%20Production%20Managers
                                                    [hrefDomain] => careeronestop.org
                                                    [rel] => noopener
                                                    [isOutbound] => 1
                                                )

                                            [13] => stdClass Object
                                                (
                                                    [text] => marketing managers
                                                    [href] => https://www.careeronestop.org/Toolkit/Wages/find-salary.aspx?keyword=Marketing%20Managers&soccode=112021&location=Austin,%20TX&keywordSearched=Marketing%20Managers
                                                    [hrefDomain] => careeronestop.org
                                                    [rel] => noopener
                                                    [isOutbound] => 1
                                                )

                                            [14] => stdClass Object
                                                (
                                                    [text] => 19 percent increase
                                                    [href] => https://www.careeronestop.org/toolkit/careers/occupations/occupation-profile.aspx?keyword=Marketing%20Managers&onetcode=11202100&location=Austin,%20TX
                                                    [hrefDomain] => careeronestop.org
                                                    [rel] => noopener
                                                    [isOutbound] => 1
                                                )

                                            [15] => stdClass Object
                                                (
                                                    [text] => remote position
                                                    [href] => https://www.toptal.com/product-managers/remote/product-managers-shift-to-remote
                                                    [hrefDomain] => toptal.com
                                                    [rel] => noopener
                                                    [isOutbound] => 1
                                                )

                                            [16] => stdClass Object
                                                (
                                                    [text] => according to CareerOneStop
                                                    [href] => https://www.careeronestop.org/toolkit/careers/occupations/Occupation-profile.aspx?keyword=Marketing%20Managers&onetcode=11202100&location=Austin,%20TX
                                                    [hrefDomain] => careeronestop.org
                                                    [rel] => noopener
                                                    [isOutbound] => 1
                                                )

                                        )

                                )

                            [toc] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => 5 Steps to Becoming a Product Manager (Even Without Experience). 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                    [0] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => 1. Understanding Key Skills. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [1] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => 2. Obtain an Education. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                    [0] => stdClass Object
                                                                        (
                                                                            [level] => 4
                                                                            [name] => Bootcamps. 
                                                                            [tag] => h4
                                                                            [children] => Array
                                                                                (
                                                                                )

                                                                        )

                                                                    [1] => stdClass Object
                                                                        (
                                                                            [level] => 4
                                                                            [name] => Traditional Degrees. 
                                                                            [tag] => h4
                                                                            [children] => Array
                                                                                (
                                                                                )

                                                                        )

                                                                    [2] => stdClass Object
                                                                        (
                                                                            [level] => 4
                                                                            [name] => Self-Guided Options. 
                                                                            [tag] => h4
                                                                            [children] => Array
                                                                                (
                                                                                )

                                                                        )

                                                                )

                                                        )

                                                    [2] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => 3. Test Your Skills. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [3] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => 4. Gain Certification. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [4] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => 5. Seek Employment. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                )

                                        )

                                    [1] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => How Long Does it Take to Become a Product Manager?
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [2] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => 
									Get Program Info
							. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [3] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Salaries of Product Managers in Austin, TX, Compared to the U.S. Average. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                    [0] => stdClass Object
                                                        (
                                                            [level] => 4
                                                            [name] => How do I become a product manager with no experience?
                                                            [tag] => h4
                                                            [children] => Array
                                                                (
                                                                    [0] => stdClass Object
                                                                        (
                                                                            [level] => 4
                                                                            [name] => Is an MBA required for product management?
                                                                            [tag] => h4
                                                                            [children] => Array
                                                                                (
                                                                                )

                                                                        )

                                                                    [1] => stdClass Object
                                                                        (
                                                                            [level] => 4
                                                                            [name] => Are there any certifications for product managers?
                                                                            [tag] => h4
                                                                            [children] => Array
                                                                                (
                                                                                )

                                                                        )

                                                                    [2] => stdClass Object
                                                                        (
                                                                            [level] => 4
                                                                            [name] => Is product management a good career?
                                                                            [tag] => h4
                                                                            [children] => Array
                                                                                (
                                                                                )

                                                                        )

                                                                    [3] => stdClass Object
                                                                        (
                                                                            [level] => 4
                                                                            [name] => Is it hard to become a product manager?
                                                                            [tag] => h4
                                                                            [children] => Array
                                                                                (
                                                                                )

                                                                        )

                                                                    [4] => stdClass Object
                                                                        (
                                                                            [level] => 4
                                                                            [name] => What does it take to become a great product manager?
                                                                            [tag] => h4
                                                                            [children] => Array
                                                                                (
                                                                                )

                                                                        )

                                                                    [5] => stdClass Object
                                                                        (
                                                                            [level] => 4
                                                                            [name] => What is the salary of a product manager?
                                                                            [tag] => h4
                                                                            [children] => Array
                                                                                (
                                                                                )

                                                                        )

                                                                )

                                                        )

                                                )

                                        )

                                    [4] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => 
									Get Program Info
							. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                )

                            [og] => stdClass Object
                                (
                                    [ogImage] => https://cdn.utaustinbootcamps.com/wp-content/uploads/sites/119/2021/07/how-to-become-a-product-manager-skills.jpeg
                                    [twitterImage] => https://cdn.utaustinbootcamps.com/wp-content/uploads/sites/119/2021/07/how-to-become-a-product-manager-skills.jpeg
                                )

                            [schema_type] => Array
                                (
                                    [0] => FAQPage
                                )

                            [comment_questions] => Array
                                (
                                )

                            [body] => How to Become a Product Manager (No Experience Needed) Product managers shape the life cycle of the products we use — from their first proposal to their last stop with the consumer. Therefore, product management typically requires a deep understanding of a product’s mission and marketplace. Product management is fast-paced and driven by those who are organized, diligent, and innovative. Curious about job opportunities in product management? In this article, we will cover five primary steps to becoming a product manager: Understand Key Skills Obtain an Education Test Your Skills Gain Certification Seek Employment Before detailing these steps, however, let’s examine the basic responsibilities of a product manager. What Does a Product Manager Do? At a high level, product managers oversee the creation and distribution of new products; facilitating their full life cycle and keeping internal development processes focused and efficient. Managers also aid in market analytics efforts, establishing key insights that inform how future products may be developed and released. 5 Steps to Becoming a Product Manager (Even Without Experience). Whether you’re making a career change or striving to break into the industry for the first time, the path to becoming a product manager can be successfully navigated if approached properly.  The following are a few key steps to consider along your product management journey:  1. Understanding Key Skills. In order to find success in the field, aspiring product managers must first understand the key skills that consistently define success in the role. Product managers work in a unique space  — one that blends aspects of IT, engineering, marketing, sales, finance, logistics, and public relations.  Managers must be comfortable communicating with teams in each of the above fields, as they will likely be corralling multiple plans and perspectives into one complete vision. This usually requires a number of cross-industry soft skills, including critical thinking, organization, attention to detail, prioritization, listening prowess, and self-motivation.  Additionally, communication is key in product management — particularly with product stakeholders. For example, the Harvard Business Review details how product managers should hone emotional intelligence, or emotional quotient (EQ), as a core competency since it plays such a vital role in managing relationships with product stakeholders, anticipating concerns, and driving a product’s vision to fruition. Specifically, a high EQ allows managers to empathize with the various workers responsible for a product’s development and launch which, in turn, helps build lasting relationships between teams and foster a culture of transparency and trust.  Possessing these soft skills is a great starting point for new product managers. Necessary hard skills, however,  will depend on the industry for which managers will be building products. In tech, for instance, product managers must be comfortable working with Agile methodologies of development (including the Scrum framework), performing A/B testing, and conducting market research. The latter could require writing database queries with SQL, a specific language for working with databases. Meanwhile, such technical skills may not be as necessary for managing the development of products like retail clothing or consumer packaged goods, such as beverages or paper goods.  Further, product managers must develop a deep analytical knowledge of their business and the market. They must be tuned into consumer needs and desires to create a product that will stand out in a crowded market. Without this valuable insight, product teams may lose touch with market trends, inadvertently develop obsolete or otherwise dated products, and ultimately fall behind their competitors.  2. Obtain an Education. There are a variety of viable educational pathways for those interested in product management. Common pathways include bootcamp programs, traditional degrees, and self-guided options. Below is a brief outline of each:  Bootcamps. Bootcamps like The Product Management Boot Camp at Texas McCombs offer a concentrated curriculum designed to help aspiring product managers start their journey. In this specific program, students learn concepts like the Agile Manifesto — which has become the basis for software development — and the methods and frameworks used to make products using that principle. Students also learn the most common tools used in Agile product management. Further, bootcamps cover the essentials of product management, often including market analysis, product prototyping, and business model development. These programs also typically cover in-demand skills such as roadmap development, writing user stories, sprint planning and execution, and product life cycle management. And, since many programs are conducted online, students have the chance to learn in a flexible, personalized capacity.  Traditional Degrees. Another approach to consider is a traditional degree applicable to product management. Many product managers arrive at their positions with a degree — often in computer science, business, or marketing. These programs allow learners to gain comprehensive knowledge in both product management and the broader fields that often encapsulate such positions. What’s more, degree programs are rich, gradual experiences offering a communal learning environment.  Self-Guided Options. Aspiring product managers may also find success learning in a self-guided capacity. Options such as free online courses and educational apps offer the chance to learn industry fundamentals in a flexible, unstructured manner. This pathway may be ideal for those looking for more autonomy and freedom in navigating product management skill building. It can theoretically conform to any schedule or level of weekly commitment.  3. Test Your Skills. After gaining an education in the field, new product managers should strive to hone their freshly acquired skills, and a great way to achieve this is to take on projects. For those just getting started, many practical educational pathways, like this product management bootcamp, offer the chance to complete industry-related projects simulating real-world experience. These projects can also lay the foundation for a comprehensive project portfolio, which can be referenced during subsequent job interviews.  Meanwhile, those with existing product management jobs might consider seeking applicable project opportunities within their current employer They may, for example, volunteer to join a product team or take the lead in solving a particular issue with a product in development. By undertaking these initiatives, professionals can demonstrate their problem-solving and leadership skills, opening up opportunities in product management where they’re currently employed. 4. Gain Certification. Though not every company requires them, product management certificates can be strong resume builders; offering proof of knowledge to potential employers. As with other fields, the product management industry contains several different, notable certifications. The Association of International Product Marketing & Management (AIPMM), for example, offers a general Certified Product Manager™ credential, as well as certificates in digital product management, brand management, and product marketing.  5. Seek Employment. After you have compiled relevant skills and training, you will be ready to explore the job market.  Although this can seem like a daunting task at first, here a few tips to get started: If applicable, source jobs in which you already have product or subject-matter expertise. For example, if you are already employed within the grocery retail business, consider looking for opportunities to help your employer develop private label products. Or, if you are working for a digital content provider, consider asking to be involved in their next app development starting with requirements gathering.  Put together a strong resume that highlights your successes and experiences. Be sure to highlight examples of team leadership, problem solving, cross-functional aptitude, and adaptability as well as your relevant education, past jobs, and any certifications or other supplementary documents reflecting applicable experience. You can also consult with a resume writing expert if needed.  Build a professional portfolio that showcases the projects on which you have worked. These projects may have been completed during an educational experience, in a past role, or on your own. Regardless of the context, consider referencing any project that frames your ability to handle common product management responsibilities. Establish a strong professional network to potentially gain information on available job opportunities. For example, past co-workers may be able to provide insight into job openings communicated by their own professional connections. Digital networking platforms like LinkedIn can also be helpful to keep you in the loop.  Prioritize interview preparation. Learn as much as you can about the company in question, be prepared to ask questions, and enter the interview with confidence in your prior training and growing expertise. It can only help to demonstrate fundamental knowledge of the company where you intend to work.  How Long Does it Take to Become a Product Manager? Product management usually isn’t considered an entry-level position, though such opportunities do exist. Often, product managers find their roles after gaining experience with many elements of business and technology; becoming familiar with product lines and industries while finely honing their leadership and relational skills. In many cases, the time spent becoming a product manager relates to the educational path taken. For example, product management boot camps can offer a comparatively accelerated means of getting started in product management, while traditional degrees are typically more gradual in their progression and timing. Regardless of the chosen pathway, it is important that aspiring product managers remain patient and focused on their long-term professional goals.  Interested in learning key product management skills in just 18 weeks? Consider enrolling in the The Product Management Boot Camp at Texas McCombs. Get Program Info . First Name Last Name Email Phone Submit By submitting this form, you agree that Trilogy Education Services may contact you regarding this boot camp. Your personal data will be used as described in our privacy policy. You may opt out of receiving communications at any time. Are you over the age of 18? Yes No Next Back Zip / Postal Code Next Back Highest level of education? Highest level of education? Some High School High School Diploma or GED Associate's Degree Bachelor's Degree Some graduate coursework Graduate Degree Prefer not to say Next Back Preferred Contact Method How do you prefer to be contacted? Phone Call Email Next Back How soon do you want to start? Immediately Within 6 months In 6-12 months In a year or more Next Back I want to I want to... Which best describes your goal? Start a new career Switch career path Advance current career Start/Grow business Prefer not to say Other Launch a new career Change my career path Further my career Become an entrepreneur Recent graduate, First job Other Next Back Salaries of Product Managers in Austin, TX, Compared to the U.S. Average. Salaries for product managers vary based on factors like industry, company size, region, and experience level. Generally, salaries are quite competitive — particularly in technical fields. The U.S. Department of Labor (DOL) does not categorize product management as a specific job, as it applies to many different industries. However, the site does list salaries for managerial roles in various fields that employ product managers. For instance, the median annual salary for industrial production managers is $108,790, and marketing managers earn a median salary of $142,170. Glassdoor lists median salaries for product managers at $112,051 (based on crowdsourced data).  In Austin, Texas, median salaries can be even higher for product management roles in broader industries. The DOL reports median salaries of $115,820 for industrial production managers and $144,410 for marketing managers. Opportunities in these positions are increasing in Texas as well. For example, the DOL projects a 19 percent increase in jobs for marketing managers by 2028, more than double the national average increase of 7 percent.  Product management is increasingly becoming a remote position, particularly in technical fields such as software development. As a result, product managers may have the opportunity to relocate for work without relocating their lives. This may open up even more opportunities for industry newcomers and career-shifters alike.  How do I become a product manager with no experience? Product managers generally acquire their roles by showing market insight, being problem-solvers, and becoming leaders. If you are already employed, perhaps work your way into becoming a product manager by seeking more responsibility at your current job through cross-functional team leadership. For those just starting out, consider honing applicable skills through educational pathways like a product management boot camp, a solid foundation for learning product management essentials.  Is an MBA required for product management? While an MBA can certainly be beneficial in gaining product management employment, such degrees are generally not a requirement. Many companies tend to value measurable experience as a product manager over an MBA alone.  Are there any certifications for product managers? The Association of International Product Marketing & Management (AIPMM) offers several certifications — notably the Certified Product Manager™ credential. This is a globally recognized certificate that demonstrates proficiency in managing all aspects of a product life cycle. The AIPMM also offers certificates in agile product management, brand management, and marketing management, among others. Is product management a good career? Product management is an excellent career for those who want to create. You’re making something, often from scratch, that consumers want and need — and perhaps don’t even know it yet. It tests leadership, as well as organizational and problem-solving skills. It requires imagination and diligence. And, in the end, you have something exciting to showcase to the world. Is it hard to become a product manager? Because product management blends so many skills and responsibilities, it can be a difficult role to achieve. Product managers often work in other jobs before demonstrating the ability to develop a new product and lead a team. It requires persistence, which makes landing the position worthwhile. However, with the right level of patience and determination, aspiring product managers can achieve employment in the field by committing to an effective educational pathway, learning industry fundamentals, and creating a strong resume and professional portfolio to stand out in job interviews.  What does it take to become a great product manager? Successful product managers know their industries exceptionally well and understand the needs and demands for products within them. They are skilled leaders, managers, and salespeople. They know how to pitch a new product with passion and how to anticipate problems along the product roadmap. Ultimately, great product managers know what people want and how to make it a reality. What is the salary of a product manager? Depending on their company and industry, product managers can make $80,000 to $160,000 per year or more, according to CareerOneStop. Job prospects are also growing, particularly in software and applications, as consumers seek new and unique products. Get Program Info . First Name Last Name Email Phone Submit By submitting this form, you agree that Trilogy Education Services may contact you regarding this boot camp. Your personal data will be used as described in our privacy policy. You may opt out of receiving communications at any time. Are you over the age of 18? Yes No Next Back Zip / Postal Code Next Back Highest level of education? Highest level of education? Some High School High School Diploma or GED Associate's Degree Bachelor's Degree Some graduate coursework Graduate Degree Prefer not to say Next Back Preferred Contact Method How do you prefer to be contacted? Phone Call Email Next Back How soon do you want to start? Immediately Within 6 months In 6-12 months In a year or more Next Back I want to I want to... Which best describes your goal? Start a new career Switch career path Advance current career Start/Grow business Prefer not to say Other Launch a new career Change my career path Further my career Become an entrepreneur Recent graduate, First job Other Next Back
                            [kwBody] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [term] => product
                                            [tf] => 110
                                        )

                                    [1] => stdClass Object
                                        (
                                            [term] => manager
                                            [tf] => 52
                                        )

                                    [2] => stdClass Object
                                        (
                                            [term] => product manager
                                            [tf] => 42
                                        )

                                    [3] => stdClass Object
                                        (
                                            [term] => management
                                            [tf] => 41
                                        )

                                    [4] => stdClass Object
                                        (
                                            [term] => product management
                                            [tf] => 35
                                        )

                                    [5] => stdClass Object
                                        (
                                            [term] => skill
                                            [tf] => 20
                                        )

                                    [6] => stdClass Object
                                        (
                                            [term] => job
                                            [tf] => 16
                                        )

                                    [7] => stdClass Object
                                        (
                                            [term] => career
                                            [tf] => 16
                                        )

                                    [8] => stdClass Object
                                        (
                                            [term] => degree
                                            [tf] => 14
                                        )

                                    [9] => stdClass Object
                                        (
                                            [term] => industry
                                            [tf] => 14
                                        )

                                    [10] => stdClass Object
                                        (
                                            [term] => back
                                            [tf] => 12
                                        )

                                    [11] => stdClass Object
                                        (
                                            [term] => development
                                            [tf] => 11
                                        )

                                    [12] => stdClass Object
                                        (
                                            [term] => experience
                                            [tf] => 11
                                        )

                                    [13] => stdClass Object
                                        (
                                            [term] => marketing
                                            [tf] => 10
                                        )

                                    [14] => stdClass Object
                                        (
                                            [term] => education
                                            [tf] => 10
                                        )

                                    [15] => stdClass Object
                                        (
                                            [term] => salary
                                            [tf] => 10
                                        )

                                    [16] => stdClass Object
                                        (
                                            [term] => opportunity
                                            [tf] => 9
                                        )

                                    [17] => stdClass Object
                                        (
                                            [term] => level
                                            [tf] => 9
                                        )

                                    [18] => stdClass Object
                                        (
                                            [term] => field
                                            [tf] => 9
                                        )

                                    [19] => stdClass Object
                                        (
                                            [term] => project
                                            [tf] => 9
                                        )

                                    [20] => stdClass Object
                                        (
                                            [term] => market
                                            [tf] => 8
                                        )

                                    [21] => stdClass Object
                                        (
                                            [term] => role
                                            [tf] => 8
                                        )

                                    [22] => stdClass Object
                                        (
                                            [term] => example
                                            [tf] => 8
                                        )

                                    [23] => stdClass Object
                                        (
                                            [term] => business
                                            [tf] => 8
                                        )

                                    [24] => stdClass Object
                                        (
                                            [term] => program
                                            [tf] => 8
                                        )

                                    [25] => stdClass Object
                                        (
                                            [term] => key
                                            [tf] => 7
                                        )

                                    [26] => stdClass Object
                                        (
                                            [term] => team
                                            [tf] => 7
                                        )

                                    [27] => stdClass Object
                                        (
                                            [term] => educational
                                            [tf] => 7
                                        )

                                    [28] => stdClass Object
                                        (
                                            [term] => pathway
                                            [tf] => 7
                                        )

                                    [29] => stdClass Object
                                        (
                                            [term] => offer
                                            [tf] => 7
                                        )

                                    [30] => stdClass Object
                                        (
                                            [term] => month
                                            [tf] => 6
                                        )

                                    [31] => stdClass Object
                                        (
                                            [term] => boot camp
                                            [tf] => 6
                                        )

                                    [32] => stdClass Object
                                        (
                                            [term] => graduate
                                            [tf] => 6
                                        )

                                    [33] => stdClass Object
                                        (
                                            [term] => prefer
                                            [tf] => 6
                                        )

                                    [34] => stdClass Object
                                        (
                                            [term] => aspiring product manager
                                            [tf] => 5
                                        )

                                    [35] => stdClass Object
                                        (
                                            [term] => traditional degree
                                            [tf] => 5
                                        )

                                    [36] => stdClass Object
                                        (
                                            [term] => aspiring product
                                            [tf] => 5
                                        )

                                    [37] => stdClass Object
                                        (
                                            [term] => product management boot
                                            [tf] => 4
                                        )

                                    [38] => stdClass Object
                                        (
                                            [term] => management boot camp
                                            [tf] => 4
                                        )

                                    [39] => stdClass Object
                                        (
                                            [term] => highest level education
                                            [tf] => 4
                                        )

                                    [40] => stdClass Object
                                        (
                                            [term] => salary product manager
                                            [tf] => 4
                                        )

                                    [41] => stdClass Object
                                        (
                                            [term] => step product
                                            [tf] => 4
                                        )

                                    [42] => stdClass Object
                                        (
                                            [term] => product marketing
                                            [tf] => 4
                                        )

                                    [43] => stdClass Object
                                        (
                                            [term] => life cycle
                                            [tf] => 4
                                        )

                                    [44] => stdClass Object
                                        (
                                            [term] => management product
                                            [tf] => 4
                                        )

                                    [45] => stdClass Object
                                        (
                                            [term] => educational pathway
                                            [tf] => 4
                                        )

                                    [46] => stdClass Object
                                        (
                                            [term] => management boot
                                            [tf] => 4
                                        )

                                    [47] => stdClass Object
                                        (
                                            [term] => highest level
                                            [tf] => 4
                                        )

                                    [48] => stdClass Object
                                        (
                                            [term] => level education
                                            [tf] => 4
                                        )

                                    [49] => stdClass Object
                                        (
                                            [term] => high school
                                            [tf] => 4
                                        )

                                    [50] => stdClass Object
                                        (
                                            [term] => career path
                                            [tf] => 4
                                        )

                                    [51] => stdClass Object
                                        (
                                            [term] => salary product
                                            [tf] => 4
                                        )

                                    [52] => stdClass Object
                                        (
                                            [term] => median salary
                                            [tf] => 4
                                        )

                                    [53] => stdClass Object
                                        (
                                            [term] => product manager experience
                                            [tf] => 3
                                        )

                                    [54] => stdClass Object
                                        (
                                            [term] => product manager product
                                            [tf] => 3
                                        )

                                    [55] => stdClass Object
                                        (
                                            [term] => manager experience
                                            [tf] => 3
                                        )

                                    [56] => stdClass Object
                                        (
                                            [term] => key skill
                                            [tf] => 3
                                        )

                                    [57] => stdClass Object
                                        (
                                            [term] => manager product
                                            [tf] => 3
                                        )

                                    [58] => stdClass Object
                                        (
                                            [term] => career change
                                            [tf] => 3
                                        )

                                    [59] => stdClass Object
                                        (
                                            [term] => problem solving
                                            [tf] => 3
                                        )

                                    [60] => stdClass Object
                                        (
                                            [term] => strong resume
                                            [tf] => 3
                                        )

                                    [61] => stdClass Object
                                        (
                                            [term] => marketing management
                                            [tf] => 3
                                        )

                                    [62] => stdClass Object
                                        (
                                            [term] => marketing manager
                                            [tf] => 3
                                        )

                                )

                            [page_rank_decimal] => 34
                            [rank] => 5888776
                        )

                    [12] => stdClass Object
                        (
                            [position] => 13
                            [title] => How To Get a Job in Product Management | Indeed.com
                            [url] => https://www.indeed.com/career-advice/finding-a-job/how-to-get-into-product-management
                            [destination] => https://www.indeed.com › Career Guide › Finding a Job
                            [description] => Learn more about product management and how to get into this field to see if this career path suits your interests and skills
                            [isAmp] => 
                            [date] => Dec 30, 2021
                            [organic_position] => 13
                            [serp_type] => page
                            [isOrganicPage] => 1
                            [isOrganic] => 1
                            [serp_title] => How To Get a Job in Product Management | Indeed.com
                            [serp_description] => However, earning this advanced degree could serve as a substitute for some product manager experience and could help you get a higher starting ...
                            [hostname] => indeed.com
                            [canonical] => https://www.indeed.com/career-advice/finding-a-job/how-to-get-into-product-management
                            [h1] => How To Break Into a Product Management Role
                            [h2] => Array
                                (
                                    [0] => What is product management?
                                    [1] => Skills required for product management
                                    [2] => How to get into product management
                                    [3] => Related Articles
                                )

                            [h3] => Array
                                (
                                    [0] => 1. Get a degree
                                    [1] => 2. Gain entry-level experience
                                    [2] => 3. Develop the necessary skills and product knowledge
                                    [3] => 4. Seek certifications
                                    [4] => 5. Look for jobs in your desired industry
                                    [5] => At-Home Jobs That Pay Over $40K With No College Degree
                                    [6] => 12 High-Paying Jobs That Don’t Require a Bachelor’s Degree
                                    [7] => Employers Virtually Interviewing Now
                                )

                            [h2WithAnchors] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [text] => What is product management?
                                        )

                                    [1] => stdClass Object
                                        (
                                            [text] => Skills required for product management
                                        )

                                    [2] => stdClass Object
                                        (
                                            [text] => How to get into product management
                                        )

                                    [3] => stdClass Object
                                        (
                                            [text] => Related Articles
                                        )

                                )

                            [type] => article
                            [wordCount] => 1168
                            [imgCount] => 3
                            [lang] => stdClass Object
                                (
                                    [langLinks] => Array
                                        (
                                            [0] => stdClass Object
                                                (
                                                    [lang] => en-us
                                                    [url] => https://www.indeed.com/career-advice/finding-a-job/how-to-get-into-product-management
                                                )

                                            [1] => stdClass Object
                                                (
                                                    [lang] => en-us
                                                    [url] => https://www.indeed.com/career-advice/finding-a-job/how-to-get-into-product-management
                                                )

                                            [2] => stdClass Object
                                                (
                                                    [lang] => en-us
                                                    [url] => https://www.indeed.com/career-advice/finding-a-job/how-to-get-into-product-management
                                                )

                                            [3] => stdClass Object
                                                (
                                                    [lang] => en-us
                                                    [url] => https://www.indeed.com/career-advice/finding-a-job/how-to-get-into-product-management
                                                )

                                            [4] => stdClass Object
                                                (
                                                    [lang] => en-us
                                                    [url] => https://www.indeed.com/career-advice/finding-a-job/how-to-get-into-product-management
                                                )

                                        )

                                    [size] => 5
                                    [string] => en-us / en-us / en-us / en-us / en-us
                                )

                            [faq_on_page] => Array
                                (
                                )

                            [anchors] => stdClass Object
                                (
                                    [size] => 8
                                    [outboundSize] => 1
                                    [list] => Array
                                        (
                                            [0] => stdClass Object
                                                (
                                                    [text] => LinkedIn
                                                    [href] => https://www.linkedin.com/sharing/share-offsite?url=https%3A%2F%2Fwww.indeed.com%2Fcareer-advice%2Ffinding-a-job%2Fhow-to-get-into-product-management%3Futm_campaign%3Dearnedsocial%253Acareerguide%253Asharelinkedin%253AUS%26utm_content%3DHow%2520To%2520Break%2520Into%2520a%2520Product%2520Management%2520Role%26utm_medium%3Dsocial%26utm_source%3Dlinkedin
                                                    [hrefDomain] => linkedin.com
                                                    [rel] => noopener noreferrer
                                                    [isOutbound] => 1
                                                )

                                        )

                                )

                            [toc] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => What is product management?
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [1] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Skills required for product management. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [2] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => How to get into product management. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                    [0] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => 1. Get a degree. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [1] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => 2. Gain entry-level experience. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [2] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => 3. Develop the necessary skills and product knowledge. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [3] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => 4. Seek certifications. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [4] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => 5. Look for jobs in your desired industry. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                )

                                        )

                                    [3] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Related Articles. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                    [0] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => At-Home Jobs That Pay Over $40K With No College Degree. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [1] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => 12 High-Paying Jobs That Don’t Require a Bachelor’s Degree. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [2] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Employers Virtually Interviewing Now. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                )

                                        )

                                )

                            [og] => stdClass Object
                                (
                                    [ogImage] => https://images.ctfassets.net/pdf29us7flmy/15oQ2JIYhydw5FFX89zhis/47cb9af911c271cd0f263385ad4f6dab/5.svg?w=1242
                                )

                            [schema_type] => Array
                                (
                                    [0] => BreadcrumbList
                                )

                            [comment_questions] => Array
                                (
                                )

                            [body] => How To Break Into a Product Management RoleBy Indeed Editorial TeamDecember 30, 2021TwitterLinkedInFacebookEmailCopy to ClipboardProduct management is a great field for those who like solving problems and leading others. You can find product management jobs in a variety of industries, making it easy to pursue this career in a field that interests you. Learning more about product management and how to pursue a product manager position can help you decide if it's the right job for you. In this article, we explore how to get into product management, including the education, experience and skills you need.What is product management?Product management is the leading effort in developing a product or service. Product managers oversee the entire development process, from gathering specifications to monitoring the product's efficiency and effectiveness after launch. Some of the main product manager duties include:Learn about the product and client requirements.Manage team schedules and responsibilities.Communicate between the team and client.Schedule progress update meetings.Ensure milestones are completed on time.Optimize products to meet and exceed client needs.Coordinate product launch.Provide support post-launch to resolve issues.Related: What Is the Job Description of a Product Manager?Skills required for product management. To be successful in product management, you need to develop a certain skill set, including:Problem-solving: You need to be able to find issues and assign them to the right team member to fix them. Problem-solving as a product manager also means being able to anticipate challenges that could arise during development and find ways to avoid them.Communication: Since product managers are the main connection among all stakeholders, communication is one of the most important skills to develop. You should be able to communicate ideas clearly to employees and clients who have varying perspectives and product knowledge.Teamwork: Product managers often work with and lead a large team of employees with different tasks and responsibilities. Knowing how to collaborate with various team members ensures you can assign tasks to the best-equipped person.Time management: One of the key responsibilities of product managers is delivering products within a specified timeline. Time management allows you to maintain your own schedules in addition to your team members' schedules and the production timeline.Organization: To stay within the timeline and meet the necessary product requirements, product managers need to stay organized. This means maintaining a system for your own workload and coordinating the team's responsibilities and tasks.Knowledge of product fundamentals: Product managers need to have a deep understanding of the types of products and services the company offers. The more you know about the types of products available, the better you are at managing the development and delivery process.Related: What Is Product Lifecycle Management?How to get into product management. Much like any fulfilling career path, a certain degree of preparation and focus are required to set you on the path of success. Here's how that applies to getting a job in product management:1. Get a degree. Most employers seek candidates with bachelor's degrees in business, product management or project management. You can also get a degree in the specific industry you're interested in. For example, if you want to be a software product manager, you could get a degree in software development or computer engineering.In most cases, a master's degree is not required for product management. However, earning this advanced degree could serve as a substitute for some product manager experience and could help you get a higher starting salary.While you're getting your degree, consider completing an internship in the industry you want to enter. Interning is a great way to build connections with professionals who can provide positive references. An internship also gives you opportunities to build valuable experience that you can apply to your career. Seek internships with companies that you're interested in working for once you graduate to fully take advantage of the experience.2. Gain entry-level experience. Depending on the company and industry, you need about one to three years of entry-level industry experience before you can enter a product manager role. Look for a job as a project coordinator or project assistant to gain experience and build valuable skills like organization and time management. Some larger companies also have junior or associate product management jobs available, so you can expand your search to include these job titles.You can also seek entry-level jobs in your desired industry. For example, if you want to be a product manager for a marketing firm, you can work as a marketing coordinator or associate first.Related: Project Leader vs. Project Manager: Definitions and Key Differences3. Develop the necessary skills and product knowledge. In your entry level job, seek opportunities to learn and grow. Develop the soft skills needed to be an effective product manager through practice, and learn as much as you can about the products your company offers. Since product managers need to be effective leaders, volunteer or ask for leadership opportunities on various projects. Document your success as a leader so you can add it to your resume and detail your techniques during interviews.4. Seek certifications. Several certifications exist that can advance your knowledge and show your product management proficiency. Some employers could also seek these certifications, so it could be useful to pursue one of the following:Association of International Product Marketing & Management - Certified Product Manager: This is the most relevant product management certification you can earn. You need to complete courses and pass an exam to receive a CPM.Scrum Alliance - Certified Scrum Product Owner: If you're interested in pursuing product owner jobs in addition to those in product management, you can get the CSPO. This is also a good certification if you're pursuing a job in information technology or software development. To earn a CSPO, you need to complete online courses and pass an exam.Product Manager HQ - Product Manager Certification: Product Manager HQ has members across the world, making its Product Manager Certification ideal for building an international network. Just like the other certifications, you need to take courses and pass an exam to get the PMC.Related: What Is Scrum Project Management?5. Look for jobs in your desired industry. If you enjoy working for your current company, seek internal product manager roles there first. Routinely check for job openings, or you may be able to pitch the idea of creating a new product management role to your manager.You should also explore product management jobs with several businesses to compare the responsibilities, opportunities for growth and salaries. Use this information to negotiate a promotion with your current company or with a new business. Ideally, you should find a company where you can earn promotions in the product management career path, such as product director and vice president of product.Related Articles. At-Home Jobs That Pay Over $40K With No College Degree. 12 High-Paying Jobs That Don’t Require a Bachelor’s Degree. Employers Virtually Interviewing Now.
                            [kwBody] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [term] => product
                                            [tf] => 57
                                        )

                                    [1] => stdClass Object
                                        (
                                            [term] => management
                                            [tf] => 23
                                        )

                                    [2] => stdClass Object
                                        (
                                            [term] => manager
                                            [tf] => 22
                                        )

                                    [3] => stdClass Object
                                        (
                                            [term] => product manager
                                            [tf] => 20
                                        )

                                    [4] => stdClass Object
                                        (
                                            [term] => product management
                                            [tf] => 16
                                        )

                                    [5] => stdClass Object
                                        (
                                            [term] => job
                                            [tf] => 16
                                        )

                                    [6] => stdClass Object
                                        (
                                            [term] => degree
                                            [tf] => 11
                                        )

                                    [7] => stdClass Object
                                        (
                                            [term] => company
                                            [tf] => 8
                                        )

                                    [8] => stdClass Object
                                        (
                                            [term] => certification
                                            [tf] => 8
                                        )

                                    [9] => stdClass Object
                                        (
                                            [term] => industry
                                            [tf] => 7
                                        )

                                    [10] => stdClass Object
                                        (
                                            [term] => team
                                            [tf] => 7
                                        )

                                    [11] => stdClass Object
                                        (
                                            [term] => seek
                                            [tf] => 7
                                        )

                                    [12] => stdClass Object
                                        (
                                            [term] => project
                                            [tf] => 7
                                        )

                                    [13] => stdClass Object
                                        (
                                            [term] => experience
                                            [tf] => 6
                                        )

                                    [14] => stdClass Object
                                        (
                                            [term] => skill
                                            [tf] => 6
                                        )

                                    [15] => stdClass Object
                                        (
                                            [term] => development
                                            [tf] => 5
                                        )

                                    [16] => stdClass Object
                                        (
                                            [term] => youre
                                            [tf] => 5
                                        )

                                    [17] => stdClass Object
                                        (
                                            [term] => entry level
                                            [tf] => 4
                                        )

                                    [18] => stdClass Object
                                        (
                                            [term] => find
                                            [tf] => 4
                                        )

                                    [19] => stdClass Object
                                        (
                                            [term] => career
                                            [tf] => 4
                                        )

                                    [20] => stdClass Object
                                        (
                                            [term] => develop
                                            [tf] => 4
                                        )

                                    [21] => stdClass Object
                                        (
                                            [term] => member
                                            [tf] => 4
                                        )

                                    [22] => stdClass Object
                                        (
                                            [term] => responsibility
                                            [tf] => 4
                                        )

                                    [23] => stdClass Object
                                        (
                                            [term] => opportunity
                                            [tf] => 4
                                        )

                                    [24] => stdClass Object
                                        (
                                            [term] => entry
                                            [tf] => 4
                                        )

                                    [25] => stdClass Object
                                        (
                                            [term] => level
                                            [tf] => 4
                                        )

                                    [26] => stdClass Object
                                        (
                                            [term] => product management job
                                            [tf] => 3
                                        )

                                    [27] => stdClass Object
                                        (
                                            [term] => management job
                                            [tf] => 3
                                        )

                                    [28] => stdClass Object
                                        (
                                            [term] => team member
                                            [tf] => 3
                                        )

                                    [29] => stdClass Object
                                        (
                                            [term] => youre interested
                                            [tf] => 3
                                        )

                                    [30] => stdClass Object
                                        (
                                            [term] => cours pass
                                            [tf] => 3
                                        )

                                    [31] => stdClass Object
                                        (
                                            [term] => build
                                            [tf] => 3
                                        )

                                    [32] => stdClass Object
                                        (
                                            [term] => role
                                            [tf] => 3
                                        )

                                    [33] => stdClass Object
                                        (
                                            [term] => marketing
                                            [tf] => 3
                                        )

                                    [34] => stdClass Object
                                        (
                                            [term] => leader
                                            [tf] => 3
                                        )

                                    [35] => stdClass Object
                                        (
                                            [term] => earn
                                            [tf] => 3
                                        )

                                    [36] => stdClass Object
                                        (
                                            [term] => cours
                                            [tf] => 3
                                        )

                                    [37] => stdClass Object
                                        (
                                            [term] => pass
                                            [tf] => 3
                                        )

                                )

                            [page_rank_decimal] => 62
                            [rank] => 829
                        )

                    [13] => stdClass Object
                        (
                            [position] => 14
                            [title] => How 6 Product Managers Got Their First Job (and You Can Too)
                            [url] => https://unito.io/blog/product-manager-jobs-interview/
                            [destination] => https://unito.io › blog › product-manager-jobs-interview
                            [description] => Not sure how someone gets product manager jobs? We asked six product managers how they got theirs, and what advice they'd give you
                            [isAmp] => 
                            [date] => Nov 13, 2020
                            [organic_position] => 14
                            [serp_type] => page
                            [isOrganicPage] => 1
                            [isOrganic] => 1
                            [serp_title] => How 6 Product Managers Got Their First Job (and You Can Too)
                            [serp_description] => Minh Tran Van Ba, a Product Manager at Mastercard, agrees that this is one of the best ways to start on the path to this career: “If possible, ...
                            [hostname] => unito.io
                            [canonical] => https://unito.io/blog/product-manager-jobs-interview/
                            [h1] => 6 PMs on How They Got Their First Product Manager Jobs (and How You Can Too)
                            [h2] => Array
                                (
                                    [0] => How can someone get hired for product manager jobs?
                                    [1] => How did our PMs get their first product manager jobs?
                                    [2] => What’s next?
                                )

                            [h3] => Array
                                (
                                    [0] => Research product manager jobs
                                    [1] => Prove you can handle product manager jobs
                                    [2] => Try a tangential role
                                    [3] => Ellen Chisa
                                    [4] => Ahmed Majaat
                                    [5] => Catia Crespo
                                    [6] => Minh Tran Van Ba
                                    [7] => Albin Poignot
                                    [8] => Ludovic Maire
                                    [9] => Get those product management jobs
                                )

                            [h2WithAnchors] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [text] => How can someone get hired for product manager jobs?
                                            [id] => h-how-can-someone-get-hired-for-product-manager-jobs
                                        )

                                    [1] => stdClass Object
                                        (
                                            [text] => How did our PMs get their first product manager jobs?
                                            [id] => h-how-did-our-pms-get-their-first-product-manager-jobs
                                        )

                                    [2] => stdClass Object
                                        (
                                            [text] => What’s next?
                                            [id] => h-what-s-next
                                        )

                                )

                            [published_time] => stdClass Object
                                (
                                    [lastUpdate] => 
                                    [dateFormatted] => 13o November 2020
                                    [dateISO] => 2020-11-13T17:14:58+00:00
                                )

                            [modified_time] => stdClass Object
                                (
                                    [lastUpdate] => 
                                    [dateFormatted] => 18o November 2021
                                    [dateISO] => 2021-11-18T14:46:36+00:00
                                )

                            [type] => article
                            [wordCount] => 1629
                            [imgCount] => 4
                            [lang] => 
                            [faq_on_page] => Array
                                (
                                )

                            [anchors] => stdClass Object
                                (
                                    [size] => 35
                                    [outboundSize] => 7
                                    [list] => Array
                                        (
                                            [0] => stdClass Object
                                                (
                                                    [text] => Ansys
                                                    [href] => https://www.ansys.com/
                                                    [hrefDomain] => ansys.com
                                                    [isOutbound] => 1
                                                )

                                            [1] => stdClass Object
                                                (
                                                    [text] => Mastercard
                                                    [href] => https://www.mastercard.ca/en-ca.html
                                                    [hrefDomain] => mastercard.ca
                                                    [isOutbound] => 1
                                                )

                                            [2] => stdClass Object
                                                (
                                                    [text] => SSENSE,
                                                    [href] => https://www.linkedin.com/company/ssense_2/
                                                    [hrefDomain] => linkedin.com
                                                    [isOutbound] => 1
                                                )

                                            [3] => stdClass Object
                                                (
                                                    [text] => Dark
                                                    [href] => https://darklang.com/
                                                    [hrefDomain] => darklang.com
                                                    [isOutbound] => 1
                                                )

                                            [4] => stdClass Object
                                                (
                                                    [text] => Linky Product
                                                    [href] => https://www.linkyproduct.com/
                                                    [hrefDomain] => linkyproduct.com
                                                    [isOutbound] => 1
                                                )

                                            [5] => stdClass Object
                                                (
                                                    [text] => GSoft
                                                    [href] => https://www.gsoft.com/en/
                                                    [hrefDomain] => gsoft.com
                                                    [isOutbound] => 1
                                                )

                                            [6] => stdClass Object
                                                (
                                                    [text] => Find out how Unito can help you shape the flow of work
                                                    [href] => https://www.youtube.com/watch?v=i87wjjgpqHQ
                                                    [hrefDomain] => youtube.com
                                                    [isOutbound] => 1
                                                )

                                        )

                                )

                            [toc] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => How can someone get hired for product manager jobs?
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                    [0] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Research product manager jobs. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [1] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Prove you can handle product manager jobs. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [2] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Try a tangential role. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                )

                                        )

                                    [1] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => How did our PMs get their first product manager jobs?
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                    [0] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Ellen Chisa. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [1] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Ahmed Majaat. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [2] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Catia Crespo. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [3] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Minh Tran Van Ba. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [4] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Albin Poignot. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [5] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Ludovic Maire. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [6] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Get those product management jobs. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                )

                                        )

                                    [2] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => What’s next?
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                )

                            [og] => stdClass Object
                                (
                                    [ogImage] => https://unito.io/wp-content/uploads/2020/11/PM_V.jpg
                                )

                            [schema_type] => Array
                                (
                                )

                            [comment_questions] => Array
                                (
                                )

                            [body] => 6 PMs on How They Got Their First Product Manager Jobs (and How You Can Too) Unito home / Blog / 6 PMs on How They Got Their First Product Manager Jobs (and How You Can Too) Published in Collaboration on 13/11/2020, last updated 18/11/2021. “How to get started?” is probably the single most popular question asked about any role. Whether you’re considering a career switch or are fresh out of school, you’re here to learn how people land their first product manager jobs. We asked six product managers to give us their best advice for people looking to get started in the field. We also asked them how they got their first product manager jobs. This is the final post in our four-part series on the role of product manager. In the first post, we covered product management responsibilities. In the second post, we discussed product management certification. The third post was all about product management skills. We’d like to thank the product managers who participated in this series.  Keep in mind that the opinions expressed beyond this point are solely those of the product managers and aren’t necessarily representative of the organizations they work for. How can someone get hired for product manager jobs? Research product manager jobs. The first step to getting product manager jobs is knowing more about the role. In one of our previous posts we covered a product manager’s responsibilities. One of the things that came out of that conversation was that many people don’t know what product managers do, even if they regularly work with one. For Catia Crespo, Product Manager at Ansys, that’s why the first step to getting a job in product management is doing a bit of research: “Talk with people at your company, but be aware that product manager responsibilities can change a lot depending on the company. Have an open discussion about expectations and role definition.” Product managers who are passionate about their work will love an opportunity to talk about their field. But since their calendars can be very booked, consider taking them out to lunch if you want to pick their brain. Minh Tran Van Ba, a Product Manager at Mastercard, agrees that this is one of the best ways to start on the path to this career: “If possible, try to look within your company rather than looking for outside opportunities. You already know the company’s product, its client base, and possibly have ideas as to problems that need fixing.” He adds that speaking to PMs at your company is a great way to learn. Ludovic Maire, Group Product Manager at SSENSE, emphasized this as well: “Meet other PMs to make sure you understand the job. Ask them relevant questions and be curious about what it is they do.” Prove you can handle product manager jobs. As we’ve covered in previous posts, product manager jobs are more about soft skills than it having the proper technical background. Great product managers have the skills to manage expectations, serve as the communication channel between teams, and turn a jumbled list of priorities into a single strategy. That’s where Ellen Chisa, Product Manager, Entrepreneur, and Founder of Dark suggests aspiring product managers start: “The most important thing is being able to demonstrate these skills. Show that you can come up with an idea from scratch and execute on it.” Much like being a project manager, this can be done no matter your role. Taking a product idea from strategy to launch is the only thing that can show how you’d handle the product management process. For Albin Poignot, co-founder and product manager at Linky Product this is one half of a two-pronged approach: “There are two actions to take. First, learn the mindset and the skillset you’ll need; understand what the job is. Second, try to be a PM in your current role on side projects.” The best way to find opportunities for product management is to go to someone with a similar role and ask them what they can’t take care of. Usually, they’ll be more than happy to give you a shot. Try a tangential role. What’s the best way to get into product management jobs? According to some of our PMs, it’s by not shooting for the role too soon. Better to learn some of the concepts that’ll carry you through your career first. Ahmed Majaat, Product Owner at GSoft, has a specific role in mind for this: “I think that user experience (UX) is a good starting point. It allows you to understand a user or customer’s needs before transitioning to product owner or manager role.” That’s because great UX design work depends on being able to understand what makes the user tick and representing that in your work. You also need to juggle the expectations of other designers, copywriters, and many other roles. Both these abilities make for great product managers. Chisa agrees: “If you’re having a hard time getting straight into product, I’d also highly recommend adjacent roles.” A technical field can work, as long as it’s ultimately concerned with strategy or usability. How did our PMs get their first product manager jobs? Like many fields, there is no straight path to getting your first product manager job. How did our PMs do it? Ellen Chisa. “I went straight into product after college! I’d gone to a project-based engineering school with a heavy emphasis on design and business, so even though my degree says ‘Electrical and Computer Engineering,’ a lot of what I did fit within product management.” Ahmed Majaat. “I had the chance to start my career at a time when mobile apps were considered a marketing channel. I started as a marketing strategist for apps my company created for external clients, allowing me to understand all the aspects of a product’s lifecycle. This experience allowed me to build my knowledge of all product challenges from technological aspects to UX design, and helped me build my business acumen.” Catia Crespo. “During my PhD in Biology, I ended up having a few management roles within different organizational committees. This made me realize I wanted to move into industry and get a management position. I wasn’t actively looking for a PM position at the time, I just wanted to find something that sounded interesting and that I could see myself doing. I was lucky to find a startup that was looking to hire a Junior PM with experience in life sciences on LinkedIn. While reading the job description, I truly felt this was for me so I applied.“ Minh Tran Van Ba. “I became a technical product manager back in 2008, so that was a little while ago and things were quite different. I was working as a technical support consultant for a few years and accumulated knowledge and expertise in the product I was supporting. Then, the product management went to look after a different product and I was asked to take on the mantle. Obviously, I said yes and haven’t regretted my decision!” Albin Poignot. “I did it by working with my product owner. I asked him ‘is there something that you don’t have time to do?’ and he said yes. He asked me if I could take an idea he didn’t have time to work on and turn it into an initiative. I took the time to understand the need, craft a solution, estimate it with my team, and came up with a plan with a very limited scope. I showed my company that I could do it, while doing my job as a developer. I just added this extra step.” Ludovic Maire. “I started my own company and organically took the PM role without really knowing that I was getting into product management.” Get those product management jobs. There’s no single degree, training, or background that can guarantee a path to your first product manager job. In fact, it’s a discipline that benefits from having a variety of backgrounds. That’s why, if you want to get into product management, you need to learn the skills and mindset, and a great place to start is either speaking to PMs at your company or taking on your own project. That self-directed approach will prepare you for the job ahead. This brings us to the end of our product manager interview series. If you’d like to read any of the previous pieces, you can find them here: 6 PMs on Product Management ResponsibilitiesWe Asked 6PMs About Product Manager Certification6 PMs on Essential Product Management Skills We’d like to thank our six product managers for taking part in this interview series. Their insight has been invaluable. What’s next? 1. Learn about some of the most common workflows (and what Unito can do for them).2. Find out how Unito can help you shape the flow of work.3. Ready to start? Try Unito free for 14 days! Used to determine if footer.php has loaded for integration tests Used to indicate the current page id hidden We use cookies to provide and improve our services. Learn more about our use of cookies. Accept and close
                            [kwBody] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [term] => product
                                            [tf] => 60
                                        )

                                    [1] => stdClass Object
                                        (
                                            [term] => manager
                                            [tf] => 35
                                        )

                                    [2] => stdClass Object
                                        (
                                            [term] => product manager
                                            [tf] => 33
                                        )

                                    [3] => stdClass Object
                                        (
                                            [term] => job
                                            [tf] => 20
                                        )

                                    [4] => stdClass Object
                                        (
                                            [term] => pm
                                            [tf] => 17
                                        )

                                    [5] => stdClass Object
                                        (
                                            [term] => management
                                            [tf] => 16
                                        )

                                    [6] => stdClass Object
                                        (
                                            [term] => role
                                            [tf] => 15
                                        )

                                    [7] => stdClass Object
                                        (
                                            [term] => product management
                                            [tf] => 14
                                        )

                                    [8] => stdClass Object
                                        (
                                            [term] => product manager job
                                            [tf] => 12
                                        )

                                    [9] => stdClass Object
                                        (
                                            [term] => manager job
                                            [tf] => 12
                                        )

                                    [10] => stdClass Object
                                        (
                                            [term] => company
                                            [tf] => 10
                                        )

                                    [11] => stdClass Object
                                        (
                                            [term] => time
                                            [tf] => 9
                                        )

                                    [12] => stdClass Object
                                        (
                                            [term] => asked
                                            [tf] => 9
                                        )

                                    [13] => stdClass Object
                                        (
                                            [term] => learn
                                            [tf] => 8
                                        )

                                    [14] => stdClass Object
                                        (
                                            [term] => pm product
                                            [tf] => 7
                                        )

                                    [15] => stdClass Object
                                        (
                                            [term] => post
                                            [tf] => 7
                                        )

                                    [16] => stdClass Object
                                        (
                                            [term] => work
                                            [tf] => 7
                                        )

                                    [17] => stdClass Object
                                        (
                                            [term] => project
                                            [tf] => 6
                                        )

                                    [18] => stdClass Object
                                        (
                                            [term] => find
                                            [tf] => 6
                                        )

                                    [19] => stdClass Object
                                        (
                                            [term] => skill
                                            [tf] => 6
                                        )

                                    [20] => stdClass Object
                                        (
                                            [term] => understand
                                            [tf] => 6
                                        )

                                    [21] => stdClass Object
                                        (
                                            [term] => started
                                            [tf] => 5
                                        )

                                    [22] => stdClass Object
                                        (
                                            [term] => technical
                                            [tf] => 5
                                        )

                                    [23] => stdClass Object
                                        (
                                            [term] => start
                                            [tf] => 5
                                        )

                                    [24] => stdClass Object
                                        (
                                            [term] => great
                                            [tf] => 5
                                        )

                                    [25] => stdClass Object
                                        (
                                            [term] => straight
                                            [tf] => 4
                                        )

                                    [26] => stdClass Object
                                        (
                                            [term] => unito
                                            [tf] => 4
                                        )

                                    [27] => stdClass Object
                                        (
                                            [term] => career
                                            [tf] => 4
                                        )

                                    [28] => stdClass Object
                                        (
                                            [term] => person
                                            [tf] => 4
                                        )

                                    [29] => stdClass Object
                                        (
                                            [term] => field
                                            [tf] => 4
                                        )

                                    [30] => stdClass Object
                                        (
                                            [term] => series
                                            [tf] => 4
                                        )

                                    [31] => stdClass Object
                                        (
                                            [term] => thing
                                            [tf] => 4
                                        )

                                    [32] => stdClass Object
                                        (
                                            [term] => taking
                                            [tf] => 4
                                        )

                                    [33] => stdClass Object
                                        (
                                            [term] => idea
                                            [tf] => 4
                                        )

                                    [34] => stdClass Object
                                        (
                                            [term] => pm product manager
                                            [tf] => 3
                                        )

                                    [35] => stdClass Object
                                        (
                                            [term] => job pm
                                            [tf] => 3
                                        )

                                    [36] => stdClass Object
                                        (
                                            [term] => product owner
                                            [tf] => 3
                                        )

                                    [37] => stdClass Object
                                        (
                                            [term] => design
                                            [tf] => 3
                                        )

                                )

                            [page_rank_decimal] => 47
                            [rank] => 151338
                        )

                    [14] => stdClass Object
                        (
                            [position] => 15
                            [title] => How to get into a product management role with no prior experience as a PM - Quora
                            [url] => https://www.quora.com/How-do-you-get-into-a-product-management-role-with-no-prior-experience-as-a-PM
                            [destination] => https://www.quora.com › How-do-you-get-into-a-prod...
                            [isAmp] => 
                            [date] => May 28, 2012
                            [organic_position] => 15
                            [serp_type] => page
                            [isOrganicPage] => 1
                            [isOrganic] => 1
                            [serp_title] => How to get into a product management role with no prior ...
                            [serp_description] => Start by practicing. Learn about MRD's and PRD's and try writing some yourself, for some fictional (or perhaps real) product. Share it with others to get ...
                            [hostname] => quora.com
                            [canonical] => https://www.quora.com/How-do-you-get-into-a-product-management-role-with-no-prior-experience-as-a-PM
                            [h1] => 
                            [h2] => Array
                                (
                                )

                            [h3] => Array
                                (
                                )

                            [h2WithAnchors] => Array
                                (
                                )

                            [type] => article
                            [wordCount] => 20
                            [imgCount] => 0
                            [lang] => 
                            [faq_on_page] => Array
                                (
                                )

                            [anchors] => stdClass Object
                                (
                                    [size] => 0
                                    [outboundSize] => 0
                                    [list] => Array
                                        (
                                        )

                                )

                            [toc] => Array
                                (
                                )

                            [og] => stdClass Object
                                (
                                    [ogImage] => https://qph.fs.quoracdn.net/main-custom-t-7249-600x315-lusxrkycuejsfvmmkfygfxnqzfvkqcvy.jpeg
                                    [twitterImage] => https://qph.fs.quoracdn.net/main-custom-t-7249-600x315-lusxrkycuejsfvmmkfygfxnqzfvkqcvy.jpeg
                                )

                            [schema_type] => Array
                                (
                                )

                            [comment_questions] => Array
                                (
                                )

                            [body] => Something went wrong. Wait a moment and try again.Try again Please enable Javascript and refresh the page to continue
                            [kwBody] => Array
                                (
                                )

                            [page_rank_decimal] => 70
                            [rank] => 168
                        )

                    [15] => stdClass Object
                        (
                            [position] => 16
                            [title] => What It Takes to Become a Great Product Manager
                            [url] => https://hbr.org/2017/12/what-it-takes-to-become-a-great-product-manager
                            [destination] => https://hbr.org › 2017/12 › what-it-takes-to-become-a-g...
                            [description] => And how to pick between jobs
                            [isAmp] => 
                            [date] => Dec 13, 2017
                            [organic_position] => 16
                            [serp_type] => page
                            [isOrganicPage] => 1
                            [isOrganic] => 1
                            [serp_title] => What It Takes to Become a Great Product Manager - Harvard ...
                            [serp_description] => Core Competencies. There are core competencies that every PM must have — many of which can start in the classroom — but most are developed with ...
                            [hostname] => hbr.org
                            [h1] => What It Takes to Become a Great Product Manager
                            [h2] => Array
                                (
                                )

                            [h3] => Array
                                (
                                    [0] => Your Cart
                                    [1] => Core Competencies
                                    [2] => Emotional Intelligence
                                    [3] => Company Fit
                                )

                            [h2WithAnchors] => Array
                                (
                                )

                            [published_time] => stdClass Object
                                (
                                    [lastUpdate] => 
                                    [dateFormatted] => 13o December 2017
                                    [dateISO] => 2017-12-13T13:05:10Z
                                )

                            [modified_time] => stdClass Object
                                (
                                    [lastUpdate] => 
                                    [dateFormatted] => 20o December 2021
                                    [dateISO] => 2021-12-20T22:36:56Z
                                )

                            [type] => article
                            [wordCount] => 3026
                            [imgCount] => 4
                            [lang] => 
                            [faq_on_page] => Array
                                (
                                )

                            [anchors] => stdClass Object
                                (
                                    [size] => 144
                                    [outboundSize] => 35
                                    [list] => Array
                                        (
                                            [0] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => http://twitter.com/HarvardBiz
                                                    [hrefDomain] => twitter.com
                                                    [rel] => noopener
                                                    [isOutbound] => 1
                                                )

                                            [1] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => http://www.facebook.com/HBR
                                                    [hrefDomain] => facebook.com
                                                    [rel] => noopener
                                                    [isOutbound] => 1
                                                )

                                            [2] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://www.linkedin.com/company/harvard-business-review?trk=biz-companies-cym
                                                    [hrefDomain] => linkedin.com
                                                    [rel] => noopener
                                                    [isOutbound] => 1
                                                )

                                            [3] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://www.instagram.com/harvard_business_review/?hl=en
                                                    [hrefDomain] => instagram.com
                                                    [rel] => noopener
                                                    [isOutbound] => 1
                                                )

                                            [4] => stdClass Object
                                                (
                                                    [text] => Tweet
                                                    [href] => http://twitter.com/HarvardBiz
                                                    [hrefDomain] => twitter.com
                                                    [rel] => noopener noreferrer
                                                    [isOutbound] => 1
                                                )

                                            [5] => stdClass Object
                                                (
                                                    [text] => Post
                                                    [href] => http://www.facebook.com/HBR
                                                    [hrefDomain] => facebook.com
                                                    [rel] => noopener noreferrer
                                                    [isOutbound] => 1
                                                )

                                            [6] => stdClass Object
                                                (
                                                    [text] => Share
                                                    [href] => https://www.linkedin.com/company/harvard-business-review?trk=biz-companies-cym
                                                    [hrefDomain] => linkedin.com
                                                    [rel] => noopener noreferrer
                                                    [isOutbound] => 1
                                                )

                                            [7] => stdClass Object
                                                (
                                                    [text] => Tweet
                                                    [href] => http://twitter.com/HarvardBiz
                                                    [hrefDomain] => twitter.com
                                                    [rel] => noopener noreferrer
                                                    [isOutbound] => 1
                                                )

                                            [8] => stdClass Object
                                                (
                                                    [text] => Post
                                                    [href] => http://www.facebook.com/HBR
                                                    [hrefDomain] => facebook.com
                                                    [rel] => noopener noreferrer
                                                    [isOutbound] => 1
                                                )

                                            [9] => stdClass Object
                                                (
                                                    [text] => Share
                                                    [href] => https://www.linkedin.com/company/harvard-business-review?trk=biz-companies-cym
                                                    [hrefDomain] => linkedin.com
                                                    [rel] => noopener noreferrer
                                                    [isOutbound] => 1
                                                )

                                            [10] => stdClass Object
                                                (
                                                    [text] => course on product management
                                                    [href] => https://www.hbspm101.com/
                                                    [hrefDomain] => hbspm101.com
                                                    [isOutbound] => 1
                                                )

                                            [11] => stdClass Object
                                                (
                                                    [text] => Martin Eriksson
                                                    [href] => https://www.mindtheproduct.com/author/martin-eriksson/
                                                    [hrefDomain] => mindtheproduct.com
                                                    [isOutbound] => 1
                                                )

                                            [12] => stdClass Object
                                                (
                                                    [text] => points out
                                                    [href] => https://www.mindtheproduct.com/2017/03/product-managers-not-ceo-anything/
                                                    [hrefDomain] => mindtheproduct.com
                                                    [isOutbound] => 1
                                                )

                                            [13] => stdClass Object
                                                (
                                                    [text] => work for the right company for them
                                                    [href] => https://blog.ellenchisa.com/pm-the-person-the-situation-and-the-style-4dd31c9bd41d
                                                    [hrefDomain] => ellenchisa.com
                                                    [isOutbound] => 1
                                                )

                                            [14] => stdClass Object
                                                (
                                                    [text] => here
                                                    [href] => https://medium.com/@pivotservices/the-zen-of-product-management-1-eq-and-social-capital-5608ce7acfdb
                                                    [hrefDomain] => medium.com
                                                    [isOutbound] => 1
                                                )

                                            [15] => stdClass Object
                                                (
                                                    [text] => interview with Sam Lessin
                                                    [href] => https://www.kleinerperkins.com/perspectives/product-management-stories-sam-lessin/
                                                    [hrefDomain] => kleinerperkins.com
                                                    [isOutbound] => 1
                                                )

                                            [16] => stdClass Object
                                                (
                                                    [text] => Google requires PMs to pass a technical skills test regardless of what product they’ll work on
                                                    [href] => http://www.businessinsider.com/google-email-product-manager-2017-3
                                                    [hrefDomain] => businessinsider.com
                                                    [isOutbound] => 1
                                                )

                                            [17] => stdClass Object
                                                (
                                                    [text] => tools that PMs use
                                                    [href] => https://www.aha.io/roadmapping/guide/product-management/which-tools-do-product-managers-use
                                                    [hrefDomain] => aha.io
                                                    [isOutbound] => 1
                                                )

                                            [18] => stdClass Object
                                                (
                                                    [text] => here
                                                    [href] => https://community.uservoice.com/blog/technical-skills-every-product-manager-should-know/
                                                    [hrefDomain] => uservoice.com
                                                    [isOutbound] => 1
                                                )

                                            [19] => stdClass Object
                                                (
                                                    [text] => CS50
                                                    [href] => http://online-learning.harvard.edu/course/cs50-introduction-computer-science
                                                    [hrefDomain] => harvard.edu
                                                    [isOutbound] => 1
                                                )

                                            [20] => stdClass Object
                                                (
                                                    [text] => The Flatiron School
                                                    [href] => https://flatironschool.com/
                                                    [hrefDomain] => flatironschool.com
                                                    [isOutbound] => 1
                                                )

                                            [21] => stdClass Object
                                                (
                                                    [text] => quintessential product requirements document
                                                    [href] => https://www.uxpin.com/studio/blog/write-good-product-requirements-document/
                                                    [hrefDomain] => uxpin.com
                                                    [isOutbound] => 1
                                                )

                                            [22] => stdClass Object
                                                (
                                                    [text] => Waterfall
                                                    [href] => https://en.wikipedia.org/wiki/Waterfall_model
                                                    [hrefDomain] => wikipedia.org
                                                    [isOutbound] => 1
                                                )

                                            [23] => stdClass Object
                                                (
                                                    [text] => technical debt
                                                    [href] => https://martinfowler.com/bliki/TechnicalDebt.html
                                                    [hrefDomain] => martinfowler.com
                                                    [isOutbound] => 1
                                                )

                                            [24] => stdClass Object
                                                (
                                                    [text] => VMotion
                                                    [href] => https://virtualizationreview.com/articles/2016/09/14/evolution-of-vmware-vmotion.aspx
                                                    [hrefDomain] => virtualizationreview.com
                                                    [isOutbound] => 1
                                                )

                                            [25] => stdClass Object
                                                (
                                                    [text] => Fred Wilson
                                                    [href] => http://www.businessinsider.com/fred-wilson-the-yin-and-yang-of-product-and-engineering-2010-5
                                                    [hrefDomain] => businessinsider.com
                                                    [isOutbound] => 1
                                                )

                                            [26] => stdClass Object
                                                (
                                                    [text] => Banfield, Eriksson, and Walkingshaw’s
                                                    [href] => https://productleadershipbook.com/the-authors/
                                                    [hrefDomain] => productleadershipbook.com
                                                    [isOutbound] => 1
                                                )

                                            [27] => stdClass Object
                                                (
                                                    [text] => Product Leadership
                                                    [href] => https://productleadershipbook.com/
                                                    [hrefDomain] => productleadershipbook.com
                                                    [isOutbound] => 1
                                                )

                                            [28] => stdClass Object
                                                (
                                                    [text] => best practices
                                                    [href] => https://medium.com/@gclaps/30-product-management-best-practices-9520125ba5ad
                                                    [hrefDomain] => medium.com
                                                    [isOutbound] => 1
                                                )

                                            [29] => stdClass Object
                                                (
                                                    [text] => Ken Norton
                                                    [href] => https://www.kennorton.com/
                                                    [hrefDomain] => kennorton.com
                                                    [isOutbound] => 1
                                                )

                                            [30] => stdClass Object
                                                (
                                                    [text] => How to Hire a Product Manager
                                                    [href] => https://www.kennorton.com/essays/productmanager.html
                                                    [hrefDomain] => kennorton.com
                                                    [isOutbound] => 1
                                                )

                                            [31] => stdClass Object
                                                (
                                                    [text] => A version of this article first appeared on the author’s website
                                                    [href] => https://beingfa.com/2017/10/31/so-you-want-to-be-a-product-manager/
                                                    [hrefDomain] => beingfa.com
                                                    [isOutbound] => 1
                                                )

                                            [32] => stdClass Object
                                                (
                                                    [text] => Tweet
                                                    [href] => http://twitter.com/HarvardBiz
                                                    [hrefDomain] => twitter.com
                                                    [rel] => noopener noreferrer
                                                    [isOutbound] => 1
                                                )

                                            [33] => stdClass Object
                                                (
                                                    [text] => Post
                                                    [href] => http://www.facebook.com/HBR
                                                    [hrefDomain] => facebook.com
                                                    [rel] => noopener noreferrer
                                                    [isOutbound] => 1
                                                )

                                            [34] => stdClass Object
                                                (
                                                    [text] => Share
                                                    [href] => https://www.linkedin.com/company/harvard-business-review?trk=biz-companies-cym
                                                    [hrefDomain] => linkedin.com
                                                    [rel] => noopener noreferrer
                                                    [isOutbound] => 1
                                                )

                                        )

                                )

                            [toc] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [level] => 3
                                            [name] => Your Cart. 
                                            [tag] => h3
                                            [children] => Array
                                                (
                                                    [0] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Core Competencies. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [1] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Emotional Intelligence. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                    [0] => stdClass Object
                                                                        (
                                                                            [level] => 4
                                                                            [name] => Read more about. 
                                                                            [tag] => h4
                                                                            [children] => Array
                                                                                (
                                                                                )

                                                                        )

                                                                )

                                                        )

                                                    [2] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Company Fit. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                    [0] => stdClass Object
                                                                        (
                                                                            [level] => 4
                                                                            [name] => Partner Center. 
                                                                            [tag] => h4
                                                                            [children] => Array
                                                                                (
                                                                                )

                                                                        )

                                                                )

                                                        )

                                                )

                                        )

                                )

                            [og] => stdClass Object
                                (
                                    [ogImage] => https://hbr.org/resources/images/article_assets/2017/12/dec17-13-685046331-Aron-Vellekoop-Len.jpg
                                    [twitterImage] => https://hbr.org/resources/images/article_assets/2017/12/dec17-13-685046331-Aron-Vellekoop-Len.jpg
                                )

                            [schema_type] => Array
                                (
                                    [0] => WebSite
                                )

                            [comment_questions] => Array
                                (
                                )

                            [body] => What It Takes to Become a Great Product Manager And how to pick between jobs. by Julia Austin by Julia Austin December 13, 2017 Aron Vellekoop Len/Getty Images Tweet Post Share Save Get PDF Buy Copies Print Summary.    As an aspiring product manager (PM), there are three primary considerations when evaluating the role: Core Competencies, Emotional Intelligence (EQ) and Company Fit. The best PMs have mastered the core competencies, have a high EQ, and work for the right company for them. The latter requires thinking about the level of technical skill the company requires, its philosophy of the PM role, the stage of the company, and the relationship you’ll have with senior management. Tweet Post Share Save Get PDF Buy Copies Print Leer en español Ler em português Because I teach a course on product management at Harvard Business School, I am routinely asked “What is the role of a product manager?” The role of product manager (PM) is often referred to as the “CEO of the product.” I disagree because, as Martin Eriksson points out, “Product managers simply don’t have any direct authority over most of the things needed to make their products successful — from user and data research through design and development to marketing, sales, and support.” PMs are not the CEO of product, and their roles vary widely depending on a number of factors. So, what should you consider if you’re thinking of pursuing a PM role? Aspiring PMs should consider three primary factors when evaluating a role: core competencies, emotional intelligence (EQ), and company fit. The best PMs I have worked with have mastered the core competencies, have a high EQ, and work for the right company for them. Beyond shipping new features on a regular cadence and keeping the peace between engineering and the design team, the best PMs create products with strong user adoption that have exponential revenue growth and perhaps even disrupt an industry. Core Competencies. There are core competencies that every PM must have — many of which can start in the classroom — but most are developed with experience, good role models, and mentoring. Some examples of these competencies include: conducting customer interviews and user testing running design sprints feature prioritization and road map planning the art of resource allocation (it is not a science!) performing market assessments translating business-to-technical requirements, and vice versa pricing and revenue modeling defining and tracking success metrics These core competencies are the baseline for any PM, and the best PMs hone these skills over years of defining, shipping, and iterating on products. These PMs excel at reflecting on where each of these competencies have contributed to the success or failure of their products and continuously adjusting their approach based on customer feedback. Emotional Intelligence. A good PM may know the dos and don’ts of a customer interview, but the best PMs have the ability to empathize with customers in that interview, are tuned into their body language and emotions, and can astutely suss out the pain points that the product or feature will address. A PM with a high EQ has strong relationships within their organization and a keen sense of how to navigate both internal and external hurdles to ship a great product. Here’s a deeper look at how the four key traits of EQ, as defined by Daniel Goleman, relate to the PM role: Relationship management. Probably one of the most important characteristics of a great PM is their relationship management skills. By forming authentic and trustworthy connections with both internal and external stakeholders, the best PMs inspire people and help them reach their full potential. Relationship management is also vital in successful negotiation, resolving conflicts, and working with others toward a shared goal, which is especially challenging when a PM is tasked with balancing the needs of customers, resource-constrained engineering teams, and the company’s revenue goals. Authentic and trusting relationships within an organization can lead to more support when additional funding is needed for a product or when an engineer must be swayed to include a quick bug fix in the next sprint. Outside an organization, these skills could encourage existing customers to beta test a new feature for early feedback or to convince a target customer to try the MVP of a product still in stealth mode. These relationship skills can also be what makes the difference between having irate customers because of a bug introduced into the product and those who say, “No worries, we know you’ll fix this!” Read more about. Six Myths of Product Development Self-awareness. PMs must be self-aware so as to remain objective and avoid projecting their own preferences onto users of their products. If a PM is in love with a feature because it addresses their own pain points — PMs are often super-users of the products for which they are responsible — they may cause a user to say they love it too, just to please the PM (“false positive feature validation”). If not self-aware, a PM may push to prioritize a feature they conceived even when all the customer interviews and evidence are stacked against it. This lack of self-awareness could derail more important priorities or damage the PM’s relationship with engineers, who may lose confidence in their PM when the feature isn’t readily adopted by users. Self-management. Being a PM can be incredibly stressful. The CEO wants one thing, the engineering team another, and customers have their own opinions about feature priorities. Managing tight deadlines, revenue targets, market demands, prioritization conflicts, and resource constraints all at once is not for the faint of heart. If a PM cannot maintain their emotions and keep it cool under pressure, they can quickly lose the confidence of all their constituents. The best PMs know how to push hard on the right priorities, with urgency but without conveying a sense of panic or stress. These PMs also know when to take a breath and step away to regroup. Social awareness. According to Goleman, the competencies associated with being socially aware are empathy, organizational awareness, and service. PMs must understand customers’ emotions and concerns about their product as much as they understand the concerns of the sales team on how to sell that product, or the support team on how to support it, or the engineering team on how to build it. PMs have to have a deep understanding of how the organization operates and must build social capital to influence the success of their product, from obtaining budget and staffing to securing a top engineer to work on their product. Finally, social awareness ensures the best PMs service their customers with a product that addresses their jobs to be done, which is ultimately what drives product-market fit. (Read more about what Paul Jackson has to say about EQ and PMs here. And here’s an interview with Sam Lessin, former VP of product management at Facebook, who says he has “never successfully trained empathy.”) Company Fit. If the best PMs have well-developed core competencies and a high EQ, does that mean they are destined for success no matter where they work? Not necessarily. In fact, taking these skills and personality traits and applying them to the right company is what will ultimately guarantee success. I have yet to see a standard job description for a product manager, because each role is ultimately defined by the size, type of product, stage, industry, and even culture of the company. If you possess the core competencies and high EQ needed to be a successful PM, the next step is to unpack who’s hiring and what they are truly looking for. Here are a few of the key areas in which companies differ in what they want from a PM: Technical skill. The type of product, who uses it, and the type of company will determine how technical a PM needs to be. For example, Google requires PMs to pass a technical skills test regardless of what product they’ll work on. If the company is building a SaaS CRM, there may be more requirements around experience with go-to-market and customer lifecycles than around how the product is built. By contrast, if it’s a data science product with machine learning algorithms and APIs, the role may require a lot more technical depth to not only understand how to build the product but also how to talk credibly with the customers who will use it. That said, having a basic technical understanding of what is under the hood and mastery of the tools that PMs use is definitely important for the role, anywhere it is. Colin Lernell has more to say about these necessary skills here. If you are an aspiring PM and are concerned that you lack the basic tech skills for the role, you might consider taking online courses such as the renowned Introduction to Computer Science (CS50) course offered by Harvard University or one of the many intro and advanced technology courses offered by The Flatiron School. Company philosophy about PM. Every company has a different philosophy about the product development process and where PMs fit into that process. Below are the three most common types, with pros and cons: PM drives engineering. This is a “throw it over the wall” approach, where PMs gather requirements, write the quintessential product requirements document, and hand it off to engineering to spec out the technical requirements. Contemporary organizations may do this process in a more agile and collaborative way, but the expectation is that PMs know best about what customers need and engineering is there to serve. Pro: Engineering can focus on coding without a lot of distraction; this tends to work well for Waterfall development shops with long lifecycles. Con: Engineers lose sight of the big picture and do not develop empathy for customers, which can lead to a poor user experience. Often there are unhealthy tensions when technical debt and “plumbing” work needs to be prioritized over customer requirements. Engineering drives product. More technically oriented product companies (cloud, big data, networking) tend to be engineering-driven, where engineers are advancing the science in their domain and PMs validate solutions or create front end access points (UIs, APIs) to tap into this new technology. There can be a collaborative relationship and feedback loop between customers, PMs, and engineering, but typically PMs are serving engineering in these companies. Pro: Breakthrough technology can offer customers things they didn’t even know they needed. VMotion at VMware was a great example of this. An engineer thought it would be cool to do, a PM figured out how to monetize it, and it became a billion-dollar game changer for the company. Con: Engineers chase the shiny new thing, over-architect the solution, or iterate forever, seeking perfection before getting customer feedback. PM input on priorities is ignored, which sometimes includes the most basic needs of customers. The PM-engineering partnership. In these cases, there is a strong yin-yang between PM and engineering, with joint discovery, decision making, and shared accountability. Engineers join PMs in customer interviews, and PMs are in sprint meetings to help unblock tasks or clarify requirements. But the two roles respect the line where one starts and the other stops. PMs understand what’s being coded but don’t tell engineers how to code, and engineers have empathy for customers’ needs but leave the prioritization to the PMs. Pro: A streamlined prioritization process that values technical debt and plumbing projects; better design processes leading to a more positive user experience; higher-performing teams with improved product velocity, quality, and, typically, happier customers. Con: Breakthrough innovation may not get greenlit; time-to-market may seem to lag (though I’d argue that what’s released is far better aligned with customer needs and more likely to successfully scale). I’m clearly biased in favor of the third type of philosophy about PM (as is venture capitalist Fred Wilson), as I’ve experienced all three and found the yin-yang to be most effective. But that’s not to say the others are notably bad — it really depends on what type of product you’re building, the company stage, and more. Regardless, when considering a PM role, the philosophy of PM at the company could be the deciding factor on fit for the role. Stage of company. The role of the PM at a startup is far more likely to be responsible for “all the things,” whereas at a mature company their role will be more distinctly defined. (Banfield, Eriksson, and Walkingshaw’s book Product Leadership has a section that has a lot more detail on this topic.) Startup. Beyond discovery, definition, and shipping, PMs may also be responsible for pricing, marketing, support, and potentially even sales of the product. These PMs thrive in a scrappy environment and are comfortable with ambiguity and frequent changes to direction as the company works towards product-market fit and learns to operate at scale. Pro: PMs are likely to be more involved with company strategy, get exposure to senior leadership and the board, are able to take more risks and make a bigger impact. They also have more influence and authority over company resources. Con: There’s typically little to no mentorship, role models, or best practices within the company. (You may have to seek it externally.) Budgets are typically tight, and PMs may not have the requisite experience to succeed at some of the things they’re tasked to do. Mature company. The PM may have a narrower scope and have coworkers who handle pricing, go-to-market strategies, and so on. And they are likely to be part of a larger team of product managers. Pro: PMs are more likely to have mentoring and role models, as well as development standards and best practices. Close association with an engineering team can create strong relationships over time, which is great for long-term impact and career growth. And if the product has market fit, there is an established customer base and performance baseline to work from, versus guessing until you get it right. Con: PMs have less exposure to company strategy and are just one of many voices of the customer. They can get “lost” in the system and have to deal with more politics and tight budgets. Founder/CTO/CEO relationship with PM. Especially in earlier-stage companies, it’s important to know how involved the founder/CEO/CTO is in the product process. If they are deeply involved, the PM role may play more of a support role, to flesh out their ideas or validate concepts with customers, versus conceiving and driving ideas of their own. This can be great fun for some PMs who enjoy partnering with founders and C-level executives and collaborating on the product evolution. But for other PMs, it can be very frustrating if they prefer to take more ownership of the product direction. It can also be challenging if the more technical founders or C-levels prefer working directly with engineers. This can leave PMs out of the loop or undermined (sometimes unintentionally), causing not just personal frustrations but delays. When considering a PM role that may work closely with the founding leadership team, be sure to find out their expectations of the PM function and decide whether this is the right fit with your interests. Sign up for The Insider A weekly, subscriber-only newsletter curated by editors to help you keep tabs on the content that matters most to you. Sign Up Sign Up Sign Up Thanks for subscribing, ! You can view our other newsletters or opt out at any time by managing your email preferences. There are, of course, many other factors to consider for any role, such as the type of product you are building (B2B, B2C, industry), the people with whom you’ll work, the overall company culture (diverse, inclusive, flexible work hours, remote culture), and, of course, the compensation and benefits. There are also lots of articles on hiring product managers to get perspective on what the hiring managers are looking for — I especially recommend my friend Ken Norton’s piece “How to Hire a Product Manager.” However, if you are striving to be a great product manager, consider all of the above before signing on to your next gig. Developing core competencies will be an ongoing activity throughout your career, and leveraging EQ will ensure a more positive experience. But where you work, how they work, and who you work with and for will ultimately determine your long-term success. A version of this article first appeared on the author’s website. Read more on Product management or related topic Career planning JA Julia Austin is a senior lecturer at Harvard Business School and serves as a Director, Advisor, and Executive Coach to a bunch of early-stage companies. Tweet Post Share Save Get PDF Buy Copies Print Read more on Product management or related topic Career planning Partner Center. Diversity Latest Magazine Ascend Topics Podcasts Video Store The Big Idea Data & Visuals Case Selections
                            [kwBody] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [term] => pm
                                            [tf] => 86
                                        )

                                    [1] => stdClass Object
                                        (
                                            [term] => product
                                            [tf] => 58
                                        )

                                    [2] => stdClass Object
                                        (
                                            [term] => company
                                            [tf] => 35
                                        )

                                    [3] => stdClass Object
                                        (
                                            [term] => customer
                                            [tf] => 29
                                        )

                                    [4] => stdClass Object
                                        (
                                            [term] => role
                                            [tf] => 25
                                        )

                                    [5] => stdClass Object
                                        (
                                            [term] => work
                                            [tf] => 18
                                        )

                                    [6] => stdClass Object
                                        (
                                            [term] => engineering
                                            [tf] => 16
                                        )

                                    [7] => stdClass Object
                                        (
                                            [term] => eq
                                            [tf] => 14
                                        )

                                    [8] => stdClass Object
                                        (
                                            [term] => market
                                            [tf] => 13
                                        )

                                    [9] => stdClass Object
                                        (
                                            [term] => technical
                                            [tf] => 13
                                        )

                                    [10] => stdClass Object
                                        (
                                            [term] => engineer
                                            [tf] => 13
                                        )

                                    [11] => stdClass Object
                                        (
                                            [term] => competency
                                            [tf] => 13
                                        )

                                    [12] => stdClass Object
                                        (
                                            [term] => manager
                                            [tf] => 12
                                        )

                                    [13] => stdClass Object
                                        (
                                            [term] => relationship
                                            [tf] => 12
                                        )

                                    [14] => stdClass Object
                                        (
                                            [term] => skill
                                            [tf] => 11
                                        )

                                    [15] => stdClass Object
                                        (
                                            [term] => product manager
                                            [tf] => 10
                                        )

                                    [16] => stdClass Object
                                        (
                                            [term] => core competency
                                            [tf] => 10
                                        )

                                    [17] => stdClass Object
                                        (
                                            [term] => management
                                            [tf] => 10
                                        )

                                    [18] => stdClass Object
                                        (
                                            [term] => core
                                            [tf] => 10
                                        )

                                    [19] => stdClass Object
                                        (
                                            [term] => team
                                            [tf] => 10
                                        )

                                    [20] => stdClass Object
                                        (
                                            [term] => fit
                                            [tf] => 9
                                        )

                                    [21] => stdClass Object
                                        (
                                            [term] => user
                                            [tf] => 9
                                        )

                                    [22] => stdClass Object
                                        (
                                            [term] => feature
                                            [tf] => 9
                                        )

                                    [23] => stdClass Object
                                        (
                                            [term] => experience
                                            [tf] => 8
                                        )

                                    [24] => stdClass Object
                                        (
                                            [term] => interview
                                            [tf] => 8
                                        )

                                    [25] => stdClass Object
                                        (
                                            [term] => high eq
                                            [tf] => 7
                                        )

                                    [26] => stdClass Object
                                        (
                                            [term] => pm role
                                            [tf] => 7
                                        )

                                    [27] => stdClass Object
                                        (
                                            [term] => great
                                            [tf] => 7
                                        )

                                    [28] => stdClass Object
                                        (
                                            [term] => requirement
                                            [tf] => 7
                                        )

                                    [29] => stdClass Object
                                        (
                                            [term] => type
                                            [tf] => 7
                                        )

                                    [30] => stdClass Object
                                        (
                                            [term] => work company
                                            [tf] => 6
                                        )

                                    [31] => stdClass Object
                                        (
                                            [term] => product management
                                            [tf] => 6
                                        )

                                    [32] => stdClass Object
                                        (
                                            [term] => success
                                            [tf] => 6
                                        )

                                    [33] => stdClass Object
                                        (
                                            [term] => process
                                            [tf] => 6
                                        )

                                    [34] => stdClass Object
                                        (
                                            [term] => pro
                                            [tf] => 6
                                        )

                                    [35] => stdClass Object
                                        (
                                            [term] => con
                                            [tf] => 6
                                        )

                                    [36] => stdClass Object
                                        (
                                            [term] => company fit
                                            [tf] => 5
                                        )

                                    [37] => stdClass Object
                                        (
                                            [term] => thing
                                            [tf] => 5
                                        )

                                    [38] => stdClass Object
                                        (
                                            [term] => customer interview
                                            [tf] => 5
                                        )

                                    [39] => stdClass Object
                                        (
                                            [term] => core competency high
                                            [tf] => 4
                                        )

                                    [40] => stdClass Object
                                        (
                                            [term] => competency high eq
                                            [tf] => 4
                                        )

                                    [41] => stdClass Object
                                        (
                                            [term] => fit pm
                                            [tf] => 4
                                        )

                                    [42] => stdClass Object
                                        (
                                            [term] => pm engineering
                                            [tf] => 4
                                        )

                                    [43] => stdClass Object
                                        (
                                            [term] => competency high
                                            [tf] => 4
                                        )

                                    [44] => stdClass Object
                                        (
                                            [term] => stage company
                                            [tf] => 4
                                        )

                                    [45] => stdClass Object
                                        (
                                            [term] => engineering team
                                            [tf] => 4
                                        )

                                    [46] => stdClass Object
                                        (
                                            [term] => type product
                                            [tf] => 4
                                        )

                                    [47] => stdClass Object
                                        (
                                            [term] => tweet post share
                                            [tf] => 3
                                        )

                                    [48] => stdClass Object
                                        (
                                            [term] => post share save
                                            [tf] => 3
                                        )

                                    [49] => stdClass Object
                                        (
                                            [term] => share save pdf
                                            [tf] => 3
                                        )

                                    [50] => stdClass Object
                                        (
                                            [term] => save pdf buy
                                            [tf] => 3
                                        )

                                    [51] => stdClass Object
                                        (
                                            [term] => pdf buy copy
                                            [tf] => 3
                                        )

                                    [52] => stdClass Object
                                        (
                                            [term] => buy copy print
                                            [tf] => 3
                                        )

                                    [53] => stdClass Object
                                        (
                                            [term] => company fit pm
                                            [tf] => 3
                                        )

                                    [54] => stdClass Object
                                        (
                                            [term] => product market fit
                                            [tf] => 3
                                        )

                                    [55] => stdClass Object
                                        (
                                            [term] => great product
                                            [tf] => 3
                                        )

                                    [56] => stdClass Object
                                        (
                                            [term] => julia austin
                                            [tf] => 3
                                        )

                                    [57] => stdClass Object
                                        (
                                            [term] => tweet post
                                            [tf] => 3
                                        )

                                    [58] => stdClass Object
                                        (
                                            [term] => post share
                                            [tf] => 3
                                        )

                                    [59] => stdClass Object
                                        (
                                            [term] => share save
                                            [tf] => 3
                                        )

                                    [60] => stdClass Object
                                        (
                                            [term] => save pdf
                                            [tf] => 3
                                        )

                                    [61] => stdClass Object
                                        (
                                            [term] => pdf buy
                                            [tf] => 3
                                        )

                                    [62] => stdClass Object
                                        (
                                            [term] => buy copy
                                            [tf] => 3
                                        )

                                    [63] => stdClass Object
                                        (
                                            [term] => copy print
                                            [tf] => 3
                                        )

                                    [64] => stdClass Object
                                        (
                                            [term] => emotional intelligence
                                            [tf] => 3
                                        )

                                    [65] => stdClass Object
                                        (
                                            [term] => technical skill
                                            [tf] => 3
                                        )

                                    [66] => stdClass Object
                                        (
                                            [term] => role model
                                            [tf] => 3
                                        )

                                    [67] => stdClass Object
                                        (
                                            [term] => product pm
                                            [tf] => 3
                                        )

                                    [68] => stdClass Object
                                        (
                                            [term] => relationship management
                                            [tf] => 3
                                        )

                                    [69] => stdClass Object
                                        (
                                            [term] => product market
                                            [tf] => 3
                                        )

                                    [70] => stdClass Object
                                        (
                                            [term] => market fit
                                            [tf] => 3
                                        )

                                    [71] => stdClass Object
                                        (
                                            [term] => philosophy pm
                                            [tf] => 3
                                        )

                                )

                            [page_rank_decimal] => 68
                            [rank] => 250
                        )

                    [16] => stdClass Object
                        (
                            [position] => 17
                            [title] => So you want to be a product manager? This is how I got started
                            [url] => https://www.freecodecamp.org/news/how-to-break-into-product-management-d354944308c0/
                            [destination] => https://www.freecodecamp.org › news › how-to-break-i...
                            [description] => by Melanie Lei So you want to be a product manager? This is how I got started.One of the most common questions I get asked is, “How do you get a Product Manager job if you haven’t been a product manager before?” The chicken and the egg problemA
                            [isAmp] => 
                            [date] => Feb 27, 2018
                            [organic_position] => 17
                            [serp_type] => page
                            [isOrganicPage] => 1
                            [isOrganic] => 1
                            [serp_title] => So you want to be a product manager? This is how I got started.
                            [serp_description] => Step 0: Work on product (or at least get as close to it as possible) · Step 1: Read · Step 2: Ask questions · Step 3: Prepare your own story and ...
                            [hostname] => freecodecamp.org
                            [canonical] => https://www.freecodecamp.org/news/how-to-break-into-product-management-d354944308c0/
                            [h1] => So you want to be a product manager? This is how I got started
                            [h2] => Array
                                (
                                )

                            [h3] => Array
                                (
                                )

                            [h2WithAnchors] => Array
                                (
                                )

                            [published_time] => stdClass Object
                                (
                                    [lastUpdate] => 
                                    [dateFormatted] => 27o February 2018
                                    [dateISO] => 2018-02-27T06:21:41.000Z
                                )

                            [modified_time] => stdClass Object
                                (
                                    [lastUpdate] => 
                                    [dateFormatted] => 28o January 2018
                                    [dateISO] => 2018-01-28T21:00:37.000Z
                                )

                            [type] => article
                            [wordCount] => 1516
                            [imgCount] => 2
                            [lang] => 
                            [faq_on_page] => Array
                                (
                                )

                            [anchors] => stdClass Object
                                (
                                    [size] => 5
                                    [outboundSize] => 4
                                    [list] => Array
                                        (
                                            [0] => stdClass Object
                                                (
                                                    [text] => Cracking the PM Interview
                                                    [href] => https://www.amazon.com/Cracking-PM-Interview-Product-Technology/dp/0984782818
                                                    [hrefDomain] => amazon.com
                                                    [rel] => noopener
                                                    [isOutbound] => 1
                                                )

                                            [1] => stdClass Object
                                                (
                                                    [text] => Stratechery
                                                    [href] => https://stratechery.com/
                                                    [hrefDomain] => stratechery.com
                                                    [rel] => noopener
                                                    [isOutbound] => 1
                                                )

                                            [2] => stdClass Object
                                                (
                                                    [text] => Ken Norton’s Bringing the Donuts Newsletter
                                                    [href] => https://www.kennorton.com/newsletter/
                                                    [hrefDomain] => kennorton.com
                                                    [rel] => noopener
                                                    [isOutbound] => 1
                                                )

                                            [3] => stdClass Object
                                                (
                                                    [text] => Julie Zhuo’s blog and newsletter
                                                    [href] => https://medium.com/@joulee
                                                    [hrefDomain] => medium.com
                                                    [rel] => noopener
                                                    [isOutbound] => 1
                                                )

                                        )

                                )

                            [toc] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [level] => 4
                                            [name] => Step 0: Work on product (or at least get as close to it as possible). 
                                            [tag] => h4
                                            [children] => Array
                                                (
                                                )

                                        )

                                )

                            [og] => stdClass Object
                                (
                                    [ogImage] => https://cdn-media-1.freecodecamp.org/images/1*2lsciQgFFN5LoqI3LQ8wTQ.jpeg
                                    [twitterImage] => https://cdn-media-1.freecodecamp.org/images/1*2lsciQgFFN5LoqI3LQ8wTQ.jpeg
                                )

                            [schema_type] => Array
                                (
                                    [0] => Article
                                )

                            [comment_questions] => Array
                                (
                                )

                            [body] => So you want to be a product manager? This is how I got started. by Melanie LeiSo you want to be a product manager? This is how I got started.One of the most common questions I get asked is, “How do you get a Product Manager job if you haven’t been a product manager before?”The chicken and the egg problemA while ago, I had the same question. It’s the quintessential chicken-and-egg problem — you can’t join the club unless you’re already a member of the club.As an account manager at an Edtech startup, I became really interested in working on the product. I hoped to transfer internally to a product role at my company. I felt like my deep understanding of our content creators’ and our learners’ needs gave me an advantage. But I was told, “Sorry, we just really need someone with product management experience.”Over the last few years, after a lot of work and research, I was able to successfully transition into product management. Periodically, I’ll get random inquiries or introductions to acquaintances who all have the exact same question: “If I want to be a product manager, but I’ve never been one, how do I do it?”This is my shot at sharing my own journey a bit more efficiently and widely. I can’t guarantee any results after using this formula — I just know after a lot of trial and error, this is how I got there. I wish you good luck on your own journey!Step 0: Work on product (or at least get as close to it as possible). Wait, what? Isn’t the whole point that I’m trying to get a job where I start working on a product?Yep, but here’s the thing. You can’t really crack the chicken-and-egg cycle without getting a little taste of what it’s actually like to be a chicken. It can often feel like you aren’t really doing “product” things if your title says something different, but there are all kinds of things that qualify:Collecting feedback from users, prioritizing it based on business impact and consumer impact, and sharing the information with relevant decision makers who can make changes happenComing up with a new idea for a feature and detailing out all the things it would do, then figuring out whether it can be builtAnalyzing data from your website / app to determine common user paths or whether certain business events had a major impactManaging revenue or profit and loss lines for a specific product or service and making changes that increase that revenueLeading a project from start to finish that involves people from different teams coming together to build somethingBefore I had an official product manager title, I collected experiences that were centered around product. As an account manager, a lot of my success came from a deep understanding of all of our product’s intricacies and being a fierce advocate for new features my partners needed. As a lead of a vertical that made $100K+ a month, I prioritized marketing, writing, and product resources to help my business grow.Step 1: Read. Here are the things I read while prepping for job interviews and considering whether I really wanted to switch over:Cracking the PM Interview - pretty basic, but gives a good sense of what common questions and exercises might be. If you haven’t done case interviews, this is good practice.Stratechery - Daily newsletter covering in-depth analysis on tech, including breaking down companies’ strategic moves, mergers, why certain products fail and others don’t, and so on. I actually didn’t start reading this until I started my current job, but it is totally worth the $10/mo subscription fee if you want to beef up on macro-level strategic thinking about the tech landscape.Ken Norton’s Bringing the Donuts Newsletter - Advice on how to actually do the product manager job well. Also includes job postings and recommended books.Julie Zhuo’s blog and newsletter - Honest, personal stories from her career as the VP of Product Design at Facebook and lessons learned. She’s great at addressing the personal quandaries that come with being a product lead (dealing with insecurity, breaking into the industry, handling conflict, responding to rejection).Step 2: Ask questions. I asked my friends to set me up with any product manager they knew, even acquaintances of acquaintances. Then I prioritized the contact info of the product managers I met into the following categories:I’m not at all interested in working at their companyI’d love to work at their companyI set up 5 - 10 calls with the product managers in group 1 to ask all of my PM career questions:What do you look for when you interview PMs?Here’s my honest experience, what parts do you think I should highlight?How did you get to where you are?Because I wasn’t actually interviewing with them, I felt comfortable sharing my vulnerabilities openly and asking for candid advice — things you can’t always do in an actual interview.From these calls, I was able to develop my own understanding of the “ideal” PM: analytical, technically savvy, consumer-driven, critical thinker, strategic, and able to work with many different types of people and motivate them.I thought about what my own strengths and weaknesses were. I was weak at deeper quantitative data analysis and programming knowledge, but stronger at working with many different types of people and prioritizing for the good of a business.I shaped my PM search towards roles that played to my strengths and had a strong support network to bolster my weaknesses (For example, data scientists and analysts to help grow my quantitative analysis skills, strong tech lead engineers who could help me direct and prioritize the development work).Step 3: Prepare your own story and put yourself out there. After all the informational calls, I was able to develop a more ideal pitch of why a company should hire me as a PM, even though I didn’t have the official title on my resume. I focused on all of the PM-like activities I had done:Working with PMs and engineers to build new featuresAssessing user needs, and balancing complicated stakeholder groupsAnalyzing data to make business decisionsGiven how difficult it is to transition into product management, the PM title felt like a secret society that only superhumans could break into. But all of the informational calls I had were very helpful in demystifying the role and giving me courage that I had the skills I needed to do the job.To give myself confidence and assess my own market value, I put up my profile on Hired.com, a marketplace where employers reach out to you and offer you salary bids. I got a good sense of where I stood in the market and what salary range I could ask for. Updating my LinkedIn profile and setting it to “open to new opportunities” also helped with some inbound recruiting requests.Step 4: Info interviews that were likely to convert to real interviews. Back to group #2 - PMs (and other people) at companies I’d actually be excited to work at. I didn’t have people introduce me to these contacts until I felt like I’d done enough research and crafted my narrative of my experience.When I talked to them, I did it with the mindset of it being an actual interview, and spent most of my informational questions asking specifically about the company, how it was doing financially, and future strategic plans. In almost every case, the person ended up referring me to their head of HR to begin the initial phone screen process.Step 5: Interview, interview, interview. Once I made it past the HR phone screen, the real work began. The general process would be: informal phone chat with someone who works at the company -> HR phone screen -> hiring manager phone screen -> take home exercise -> onsite, usually involving a presentation of my work, situational exercises, or both.The topic of how to get through a PM interview is a meaty one that I may tackle in a future post :)As I mentioned before, this is very specific to my own experiences, and I don’t think there is one universal path to becoming a PM. The PMs I’ve met and worked with have come from a wide range of backgrounds, from poetry major (me), to former programmers, to people who graduated and went straight into product.I hope this brief overview is helpful for those of you who are hoping to transition into product management, and I wish you the best of luck!Looking forward to hearing your own experiences and advice in the comments. If this article was helpful, tweet it. Learn to code for free. freeCodeCamp's open source curriculum has helped more than 40,000 people get jobs as developers. Get started
                            [kwBody] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [term] => product
                                            [tf] => 26
                                        )

                                    [1] => stdClass Object
                                        (
                                            [term] => pm
                                            [tf] => 15
                                        )

                                    [2] => stdClass Object
                                        (
                                            [term] => manager
                                            [tf] => 15
                                        )

                                    [3] => stdClass Object
                                        (
                                            [term] => product manager
                                            [tf] => 12
                                        )

                                    [4] => stdClass Object
                                        (
                                            [term] => interview
                                            [tf] => 12
                                        )

                                    [5] => stdClass Object
                                        (
                                            [term] => work
                                            [tf] => 9
                                        )

                                    [6] => stdClass Object
                                        (
                                            [term] => person
                                            [tf] => 8
                                        )

                                    [7] => stdClass Object
                                        (
                                            [term] => question
                                            [tf] => 7
                                        )

                                    [8] => stdClass Object
                                        (
                                            [term] => job
                                            [tf] => 7
                                        )

                                    [9] => stdClass Object
                                        (
                                            [term] => chicken
                                            [tf] => 6
                                        )

                                    [10] => stdClass Object
                                        (
                                            [term] => company
                                            [tf] => 6
                                        )

                                    [11] => stdClass Object
                                        (
                                            [term] => thing
                                            [tf] => 6
                                        )

                                    [12] => stdClass Object
                                        (
                                            [term] => experience
                                            [tf] => 5
                                        )

                                    [13] => stdClass Object
                                        (
                                            [term] => good
                                            [tf] => 5
                                        )

                                    [14] => stdClass Object
                                        (
                                            [term] => phone
                                            [tf] => 5
                                        )

                                    [15] => stdClass Object
                                        (
                                            [term] => product management
                                            [tf] => 4
                                        )

                                    [16] => stdClass Object
                                        (
                                            [term] => phone screen
                                            [tf] => 4
                                        )

                                    [17] => stdClass Object
                                        (
                                            [term] => working
                                            [tf] => 4
                                        )

                                    [18] => stdClass Object
                                        (
                                            [term] => felt
                                            [tf] => 4
                                        )

                                    [19] => stdClass Object
                                        (
                                            [term] => management
                                            [tf] => 4
                                        )

                                    [20] => stdClass Object
                                        (
                                            [term] => title
                                            [tf] => 4
                                        )

                                    [21] => stdClass Object
                                        (
                                            [term] => business
                                            [tf] => 4
                                        )

                                    [22] => stdClass Object
                                        (
                                            [term] => data
                                            [tf] => 4
                                        )

                                    [23] => stdClass Object
                                        (
                                            [term] => strategic
                                            [tf] => 4
                                        )

                                    [24] => stdClass Object
                                        (
                                            [term] => call
                                            [tf] => 4
                                        )

                                    [25] => stdClass Object
                                        (
                                            [term] => screen
                                            [tf] => 4
                                        )

                                    [26] => stdClass Object
                                        (
                                            [term] => transition product management
                                            [tf] => 3
                                        )

                                    [27] => stdClass Object
                                        (
                                            [term] => transition product
                                            [tf] => 3
                                        )

                                    [28] => stdClass Object
                                        (
                                            [term] => newsletter
                                            [tf] => 3
                                        )

                                    [29] => stdClass Object
                                        (
                                            [term] => analysi
                                            [tf] => 3
                                        )

                                    [30] => stdClass Object
                                        (
                                            [term] => tech
                                            [tf] => 3
                                        )

                                    [31] => stdClass Object
                                        (
                                            [term] => advice
                                            [tf] => 3
                                        )

                                    [32] => stdClass Object
                                        (
                                            [term] => informational
                                            [tf] => 3
                                        )

                                    [33] => stdClass Object
                                        (
                                            [term] => helpful
                                            [tf] => 3
                                        )

                                    [34] => stdClass Object
                                        (
                                            [term] => hr
                                            [tf] => 3
                                        )

                                )

                            [page_rank_decimal] => 54
                            [rank] => 11066
                        )

                    [17] => stdClass Object
                        (
                            [position] => 18
                            [title] => What Is Product Management? A Beginner’s Guide - The Product Manager
                            [url] => https://theproductmanager.com/topics/what-is-product-management/
                            [destination] => https://theproductmanager.com › topics › what-is-produ...
                            [description] => Do you want to get into product management? Learn what product management is, what product managers do, and how to get started in your career as a PM
                            [isAmp] => 
                            [organic_position] => 18
                            [serp_type] => page
                            [isOrganicPage] => 1
                            [isOrganic] => 1
                            [serp_title] => What Is Product Management? A Beginner's Guide
                            [serp_description] => How To Start A Career In Product Management — Types Of Product Management Roles; What Does A Product Manager Do? How To Start A Career In Product ...
                            [hostname] => theproductmanager.com
                            [canonical] => https://theproductmanager.com/topics/what-is-product-management/
                            [h1] => What Is Product Management? A Beginner’s Guide
                            [h2] => Array
                                (
                                    [0] => What Is Product Management?
                                    [1] => Why Is Product Management Important?
                                    [2] => Types Of Product Management Roles
                                    [3] => What Does A Product Manager Do?
                                    [4] => How To Start A Career In Product Management
                                    [5] => Conclusion
                                    [6] => Get The Product Manager Resume Sample & Template
                                )

                            [h3] => Array
                                (
                                    [0] => Growth Product Manager
                                    [1] => Technical Product Manager
                                    [2] => Data Product Manager
                                    [3] => Research
                                    [4] => Defines Roadmap, Product Requirements, And Success
                                    [5] => Tests And Launches
                                    [6] => Analyzes And Presents Results
                                    [7] => Develop User Empathy
                                    [8] => Be A Problem Solver
                                    [9] => Become Hyper Organized
                                    [10] => Show Leadership
                                    [11] => Demonstrate Your Interest
                                    [12] => Importance Of Product Portfolio Management
                                    [13] => Wearing Many Hats: Managing Products Without A Complete Team
                                    [14] => 3 Simple & Effective Tactics For Managing Product Managers
                                    [15] => Trending
                                    [16] => 6 Steps To Write Product Specifications (+Examples)
                                )

                            [h2WithAnchors] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [text] => What Is Product Management?
                                            [id] => wipm
                                        )

                                    [1] => stdClass Object
                                        (
                                            [text] => Why Is Product Management Important?
                                            [id] => wipmi
                                        )

                                    [2] => stdClass Object
                                        (
                                            [text] => Types Of Product Management Roles
                                            [id] => topmr
                                        )

                                    [3] => stdClass Object
                                        (
                                            [text] => What Does A Product Manager Do?
                                            [id] => wdapmd
                                        )

                                    [4] => stdClass Object
                                        (
                                            [text] => How To Start A Career In Product Management
                                            [id] => htsacipm
                                        )

                                    [5] => stdClass Object
                                        (
                                            [text] => Conclusion
                                        )

                                    [6] => stdClass Object
                                        (
                                            [text] => Get The Product Manager Resume Sample & Template
                                        )

                                )

                            [published_time] => stdClass Object
                                (
                                    [lastUpdate] => 
                                    [dateFormatted] => 16o March 2021
                                    [dateISO] => 2021-03-16T17:02:58+00:00
                                )

                            [modified_time] => stdClass Object
                                (
                                    [lastUpdate] => 
                                    [dateFormatted] => 27o December 2021
                                    [dateISO] => 2021-12-27T17:15:14+00:00
                                )

                            [type] => article
                            [wordCount] => 1971
                            [imgCount] => 8
                            [lang] => 
                            [faq_on_page] => Array
                                (
                                )

                            [anchors] => stdClass Object
                                (
                                    [size] => 57
                                    [outboundSize] => 7
                                    [list] => Array
                                        (
                                            [0] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://www.pinterest.com/pin/create/button/?url=https%3A%2F%2Ftheproductmanager.com%2Ftopics%2Fwhat-is-product-management%2F&media=https%3A%2F%2Ftheproductmanager.com%2Fwp-content%2Fuploads%2F2021%2F03%2FWhat-Is-Product-Management-Featured-Image-770x433.png&description=What%20Is%20Product%20Management%3F%20A%20Beginner%E2%80%99s%20Guide
                                                    [hrefDomain] => pinterest.com
                                                    [rel] => noopener nofollow
                                                    [isOutbound] => 1
                                                )

                                            [1] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://reddit.com/submit?url=https%3A%2F%2Ftheproductmanager.com%2Ftopics%2Fwhat-is-product-management%2F
                                                    [hrefDomain] => reddit.com
                                                    [rel] => noopener nofollow
                                                    [isOutbound] => 1
                                                )

                                            [2] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://facebook.com/theproductmanager
                                                    [hrefDomain] => facebook.com
                                                    [rel] => noopener nofollow
                                                    [isOutbound] => 1
                                                )

                                            [3] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://twitter.com/theproductmngr
                                                    [hrefDomain] => twitter.com
                                                    [rel] => noopener nofollow
                                                    [isOutbound] => 1
                                                )

                                            [4] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://instagram.com/theproductmngr
                                                    [hrefDomain] => instagram.com
                                                    [rel] => noopener nofollow
                                                    [isOutbound] => 1
                                                )

                                            [5] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => whatsapp://send?text=What Is Product Management? A Beginner’s Guide – https%3A%2F%2Ftheproductmanager.com%2Ftopics%2Fwhat-is-product-management%2F
                                                    [hrefDomain] => 
                                                    [rel] => noopener nofollow
                                                    [isOutbound] => 1
                                                )

                                            [6] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => fb-messenger://share/?link=https%3A%2F%2Ftheproductmanager.com%2Ftopics%2Fwhat-is-product-management%2F&app_id=446043282412553
                                                    [hrefDomain] => 
                                                    [rel] => noopener nofollow
                                                    [isOutbound] => 1
                                                )

                                        )

                                )

                            [toc] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => What Is Product Management?
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [1] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Why Is Product Management Important?
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [2] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Types Of Product Management Roles. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                    [0] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Growth Product Manager. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [1] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Technical Product Manager. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [2] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Data Product Manager. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                )

                                        )

                                    [3] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => What Does A Product Manager Do?
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                    [0] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Research . 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [1] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Defines Roadmap, Product Requirements, And Success. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [2] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Tests And Launches . 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [3] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Analyzes And Presents Results. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                )

                                        )

                                    [4] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => How To Start A Career In Product Management. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                    [0] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Develop User Empathy . 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [1] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Be A Problem Solver. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [2] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Become Hyper Organized . 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [3] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Show Leadership . 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [4] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Demonstrate Your Interest . 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                )

                                        )

                                    [5] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Conclusion. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                    [0] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Importance Of Product Portfolio Management. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [1] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Wearing Many Hats: Managing Products Without A Complete Team. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [2] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => 3 Simple & Effective Tactics For Managing Product Managers. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [3] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => Trending. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [4] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => 6 Steps To Write Product Specifications (+Examples). 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                )

                                        )

                                    [6] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Get The Product Manager Resume Sample & Template. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                )

                            [og] => stdClass Object
                                (
                                    [ogImage] => https://theproductmanager.com/wp-content/uploads/2021/03/What-Is-Product-Management-Featured-Image.png
                                )

                            [schema_type] => Array
                                (
                                    [0] => WebPage
                                )

                            [comment_questions] => Array
                                (
                                )

                            [body] => What Is Product Management? A Beginner’s GuideElise Fox·March 16, 2021·14742 views Share As you watch your favorite movie on a streaming service or start a chat with a co-worker on your company’s messaging system, have you ever wondered who helped build these digital experiences?  The answer is many different people had a hand in each product’s development, but one of the most vital pieces to any digital experience’s formation is the product manager.  The role of a product manager can be part of a fulfilling, exciting, and challenging career, and is ideal for people who love creating new tools and experiences for all sorts of audiences.  So what is product management, and what makes a product manager great? In this article, you’ll learn how to get started in a product management role, how a PM fits into different types of teams, and tips on how to determine if a career in product management is right for you. Here’s a detailed overview of what I’ll cover: What Is Product Management?Why Is Product Management Important?Types Of Product Management RolesWhat Does A Product Manager Do?How To Start A Career In Product Management What Is Product Management? Product management, though a critical role in product development teams, has not been a formalized position in digital companies for long, and has adapted with the growth of agile product development methodologies over time. Today, product management is defined as a role within a product development team that focuses on successfully executing the product lifecycle. Typically, product managers are responsible for putting product management principles into action. This includes: Pitching and positioning new ideas for product and feature developmentWorking with engineering and design teams to bring the product to lifeEnsuring that each product meets the needs of the target user or customer This is a key differentiator between product management and project management, the latter of which is more focused on the actual organization and resourcing for each initiative rather than setting the entire product vision.  One great description of a product manager role is that the PM is like the executive chef of their product. They don’t own the restaurant, just like they are not the CEO of the company they work for (that’s more like a product owner).  They are however, responsible for the overall success of the business’s products and outputs and shaping the vision of each feature that helps the business meet their goals and please their customers. Why Is Product Management Important? Product managers play a key role in launching new products and experiences for users. They serve at the intersection of UX or user experience teams, engineering teams, and business leaders, and they provide the glue that holds the shared product vision across these groups together.  Most importantly, product managers define what success is for each product, outline the product strategy, and illustrate how it will impact both the customer and the goals of the company they work for. Without this voice of a product owner, teams would have difficulty navigating the varied interests that exist across both large and small organizations.  Types Of Product Management Roles. While the core functions of a PM are essentially the same across all types of product management roles and product teams, there are some nuances that align with different titles and role descriptions.  You will encounter titles that define different levels of experience in product management, such as chief product officer, product owner, and associate product manager. Some common types of specialized product management roles you’ll see are:   There are a variety of specialized product management roles that product managers may find themselves them. Growth Product Manager. A growth product manager is primarily focused on furthering a specific metric their company has set to measure the growth of their business. Typically, growth PMs work closely with product marketing and traditional marketing teams in order to ensure their initiatives are expanding their product reach.  Most growth product managers run frequent short-term experiments to measure the success of their new feature or project, and pivot to new initiatives quickly in order to meet the demands of the business. Everything from copy to pricing is on the table for testing, and they may help in defining go-to-market strategies.  Growth product managers would benefit from experience or education in digital marketing, psychology, or advertising.  Technical Product Manager. A background in engineering or development is almost always required for technical product management roles, as this type of PM works hand in hand with engineering teams to improve things like a product’s core functionality or a company’s tech stack, security, or other parts of their digital infrastructure.  These PMs are less focused on the appearance of a product and instead are dedicated to ensuring that its inner workings are solid.  Often, technical product managers are career changers who started out as engineers.  Data Product Manager. If you love working with numbers or were a math wiz in school, then a data product management role could be a great fit. Working with business analytics teams and data scientists, data PMs create use cases that organizations use to measure success for their new product and feature releases.  Often they are responsible for ensuring that customer interactions are tracked properly across the product interface, so that other PMs or stakeholders can gain valuable insights into how users are navigating the product.  A degree in mathematics, finance, or data science would be a great help to any aspiring data PM.  What Does A Product Manager Do? The day-to-day responsibilities of a product manager vary across different types of businesses. However, all product management roles entail certain universal tasks that are critical to furthering a product development lifecycle.  Research . A primary focus of a PM is the end-user of their product. Therefore, much of a product manager’s time is spent conducting and analyzing both market research and user research, either in partnership with dedicated research teams or on their own, depending on the size of their organization.  PMs must analyze customer needs and product-market fit, and advocate for these data points to be part of the company’s prioritization discussions. Gathering customer feedback is critical to the success of a new product. Defines Roadmap, Product Requirements, And Success. After conducting research, PMs help defines the organization’s product roadmap, which essentially documents the workflow for when and how each feature or product will be released.  Working with project management teams, each new product build will be broken up into various incremental steps that will be executed over a set period of time-based on available resourcing and are typically broken up by a quarter.  PMs are responsible for ensuring that the engineering team they work with manages a backlog of ideas, is prioritizing the right things and is aware of all of the requirements and steps needed to complete the product’s vision.  Tests And Launches . Once the development process is complete, PMs lead the testing of the new feature and often do so through setting up experiments and iterations. Sometimes large initiatives are broken up into smaller phases, such as a “beta” launch. PMs are responsible for measuring the success of each phase, and working with engineering to address any issues that arise during testing.  Analyzes And Presents Results. When a new feature is live and in front of real customers or users, the product manager is typically responsible for communicating the successes or shortfalls of the product to business leadership. They leverage several different analytics tools and reports to ensure that the product is meeting the expectations set at the research phase.  Tip: If you don’t like attending meetings, or prefer a role where you are less involved with a large team, then a PM role may not be for you. You will be in meetings all the time and are frequently leading the conversation and setting the agenda. How To Start A Career In Product Management. Product management is a career that fits many types of backgrounds and skillsets. There is no linear path to get into a PM role, and it is a great option for those who are interested in technology but are not sure how to apply their past experience to a role in tech. Here are just some of the skills and tips that can help you get into a PM role:  Develop User Empathy . The most important skill to have as a PM is empathy for your user. Start to pay attention to the things that both delight and bother you about products that you use in your everyday life. What are your pain points when using the product, and how would make the experience better? This mindset is critical to your success as a product manager.  Be A Problem Solver. Great product managers are, at their core, problem solvers, both for their users and their organization. Be sure to illustrate how you have helped solve difficult problems in past roles and experiences, and why these were important problems to solve.  Become Hyper Organized . Because the demands of each day as a PM can vary, they must be extremely organized. Start developing this habit early, and develop a prioritization system for things that you need to get done. Understand why you think something is more important than something else, and stick to it. A good sense of prioritization can make or break a successful product launch. Show Leadership . Leadership is an important quality in a product manager, as you will be responsible for owning a product vision and collaborating with a team to get things done. To build this skill, you can volunteer at a startup and apply for internships, and, most importantly, don’t be afraid to challenge yourself. PMs need to be effective at decision-making, especially in high-pressure situations.  Demonstrate Your Interest . It can be helpful to demonstrate your interest in product management roles by subscribing to newsletters, watching videos, or reading material on the topic. Since product management is a relatively new career path, there are not many dedicated degrees to the craft.  There are, however, several certificates and on-demand courses you can take that can help you level up your skills and decide if a career as a PM is right for you. These courses are a great way to brush up on typical product terminology, such as “agile” or “scrum.” Conclusion. Product managers live at the intersection of technology and business leaders and play a critical role in ensuring that new features are a success for both their organization and their customers. For those with a passion for teamwork, strategic thinking, and creating awesome experiences for people, product management could be an extremely rewarding career choice. Want to become a product manager? Subscribe to our newsletter and gain helpful insights into building your career as a PM, and join the waitlist for our product community — a space where product managers can network and discuss trends and topics in product management. Not sure where your PM career is headed? Stay ahead and check this podcast out: Future Trends In Product (with CK Hicks and Scotty Moon from Crema) Related 9 min read·11 viewsImportance Of Product Portfolio Management. 9 min read·139 viewsWearing Many Hats: Managing Products Without A Complete Team. 7 min read·538 views3 Simple & Effective Tactics For Managing Product Managers. Contact Advertise Trending. 6 min read·81236 views6 Steps To Write Product Specifications (+Examples). Start typing to see results or hit ESC to close See all results Get The Product Manager Resume Sample & Template. Sign up to our weekly newsletter and receive a free resume sample and template to help you stand out in front of recruiters and potential employers.
                            [kwBody] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [term] => product
                                            [tf] => 110
                                        )

                                    [1] => stdClass Object
                                        (
                                            [term] => management
                                            [tf] => 31
                                        )

                                    [2] => stdClass Object
                                        (
                                            [term] => product manager
                                            [tf] => 30
                                        )

                                    [3] => stdClass Object
                                        (
                                            [term] => manager
                                            [tf] => 30
                                        )

                                    [4] => stdClass Object
                                        (
                                            [term] => product management
                                            [tf] => 27
                                        )

                                    [5] => stdClass Object
                                        (
                                            [term] => pm
                                            [tf] => 24
                                        )

                                    [6] => stdClass Object
                                        (
                                            [term] => role
                                            [tf] => 23
                                        )

                                    [7] => stdClass Object
                                        (
                                            [term] => team
                                            [tf] => 18
                                        )

                                    [8] => stdClass Object
                                        (
                                            [term] => experience
                                            [tf] => 12
                                        )

                                    [9] => stdClass Object
                                        (
                                            [term] => career
                                            [tf] => 11
                                        )

                                    [10] => stdClass Object
                                        (
                                            [term] => management role
                                            [tf] => 10
                                        )

                                    [11] => stdClass Object
                                        (
                                            [term] => company
                                            [tf] => 10
                                        )

                                    [12] => stdClass Object
                                        (
                                            [term] => business
                                            [tf] => 10
                                        )

                                    [13] => stdClass Object
                                        (
                                            [term] => user
                                            [tf] => 10
                                        )

                                    [14] => stdClass Object
                                        (
                                            [term] => success
                                            [tf] => 10
                                        )

                                    [15] => stdClass Object
                                        (
                                            [term] => product management role
                                            [tf] => 9
                                        )

                                    [16] => stdClass Object
                                        (
                                            [term] => min read
                                            [tf] => 8
                                        )

                                    [17] => stdClass Object
                                        (
                                            [term] => development
                                            [tf] => 8
                                        )

                                    [18] => stdClass Object
                                        (
                                            [term] => organization
                                            [tf] => 8
                                        )

                                    [19] => stdClass Object
                                        (
                                            [term] => feature
                                            [tf] => 8
                                        )

                                    [20] => stdClass Object
                                        (
                                            [term] => customer
                                            [tf] => 8
                                        )

                                    [21] => stdClass Object
                                        (
                                            [term] => great
                                            [tf] => 7
                                        )

                                    [22] => stdClass Object
                                        (
                                            [term] => type
                                            [tf] => 7
                                        )

                                    [23] => stdClass Object
                                        (
                                            [term] => growth
                                            [tf] => 7
                                        )

                                    [24] => stdClass Object
                                        (
                                            [term] => responsible
                                            [tf] => 7
                                        )

                                    [25] => stdClass Object
                                        (
                                            [term] => data
                                            [tf] => 7
                                        )

                                    [26] => stdClass Object
                                        (
                                            [term] => vision
                                            [tf] => 6
                                        )

                                    [27] => stdClass Object
                                        (
                                            [term] => start
                                            [tf] => 6
                                        )

                                    [28] => stdClass Object
                                        (
                                            [term] => engineering
                                            [tf] => 6
                                        )

                                    [29] => stdClass Object
                                        (
                                            [term] => research
                                            [tf] => 6
                                        )

                                    [30] => stdClass Object
                                        (
                                            [term] => product development
                                            [tf] => 5
                                        )

                                    [31] => stdClass Object
                                        (
                                            [term] => role product
                                            [tf] => 5
                                        )

                                    [32] => stdClass Object
                                        (
                                            [term] => critical
                                            [tf] => 5
                                        )

                                    [33] => stdClass Object
                                        (
                                            [term] => work
                                            [tf] => 5
                                        )

                                    [34] => stdClass Object
                                        (
                                            [term] => important
                                            [tf] => 5
                                        )

                                    [35] => stdClass Object
                                        (
                                            [term] => thing
                                            [tf] => 5
                                        )

                                    [36] => stdClass Object
                                        (
                                            [term] => working
                                            [tf] => 5
                                        )

                                    [37] => stdClass Object
                                        (
                                            [term] => growth product manager
                                            [tf] => 4
                                        )

                                    [38] => stdClass Object
                                        (
                                            [term] => product vision
                                            [tf] => 4
                                        )

                                    [39] => stdClass Object
                                        (
                                            [term] => success product
                                            [tf] => 4
                                        )

                                    [40] => stdClass Object
                                        (
                                            [term] => growth product
                                            [tf] => 4
                                        )

                                    [41] => stdClass Object
                                        (
                                            [term] => min
                                            [tf] => 4
                                        )

                                    [42] => stdClass Object
                                        (
                                            [term] => career product management
                                            [tf] => 3
                                        )

                                    [43] => stdClass Object
                                        (
                                            [term] => product management product
                                            [tf] => 3
                                        )

                                    [44] => stdClass Object
                                        (
                                            [term] => management product management
                                            [tf] => 3
                                        )

                                    [45] => stdClass Object
                                        (
                                            [term] => career product
                                            [tf] => 3
                                        )

                                    [46] => stdClass Object
                                        (
                                            [term] => management product
                                            [tf] => 3
                                        )

                                    [47] => stdClass Object
                                        (
                                            [term] => product owner
                                            [tf] => 3
                                        )

                                    [48] => stdClass Object
                                        (
                                            [term] => engineering team
                                            [tf] => 3
                                        )

                                    [49] => stdClass Object
                                        (
                                            [term] => technical product
                                            [tf] => 3
                                        )

                                    [50] => stdClass Object
                                        (
                                            [term] => pm role
                                            [tf] => 3
                                        )

                                )

                            [page_rank_decimal] => 36
                            [rank] => 3991399
                        )

                    [18] => stdClass Object
                        (
                            [position] => 19
                            [title] => How to Become a Great Product Manager [Complete Guide]
                            [url] => https://productmanagerhq.com/how-to-become-a-product-manager/
                            [destination] => https://productmanagerhq.com › how-to-become-a-pro...
                            [description] => We provide in-depth advice on how to get a product manager job. We dive into side projects, networking, and more in this guide
                            [isAmp] => 
                            [date] => Dec 22, 2021
                            [organic_position] => 19
                            [serp_type] => page
                            [isOrganicPage] => 1
                            [isOrganic] => 1
                            [serp_title] => How to Become a Great Product Manager without Experience
                            [serp_description] => 1. Side Projects · 2. Start Thinking Like a PM · 3. Develop a Technical Skillset · 1. Transitioning In Your Existing Company · 2. Get Involved with ...
                            [hostname] => productmanagerhq.com
                            [canonical] => https://productmanagerhq.com/how-to-become-a-product-manager/
                            [h1] => How to Become a Great Product Manager without Experience
                            [h2] => Array
                                (
                                    [0] => How to Become a Product Manager
                                    [1] => How to Find Product Manager Jobs
                                    [2] => CAREER GUIDES
                                    [3] => Related Posts
                                    [4] => Footer CTA
                                )

                            [h3] => Array
                                (
                                    [0] => 1. Side Projects
                                    [1] => 2. Start Thinking Like a PM
                                    [2] => 3. Develop a Technical Skillset
                                    [3] => 1. Transitioning In Your Existing Company
                                    [4] => 2. Get Involved with the Product Community
                                    [5] => 3. Set Up Informational Interviews
                                    [6] => 4. Prep for these Informational Interviews
                                    [7] => Product Manager
                                )

                            [h2WithAnchors] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [text] => How to Become a Product Manager
                                        )

                                    [1] => stdClass Object
                                        (
                                            [text] => How to Find Product Manager Jobs
                                        )

                                    [2] => stdClass Object
                                        (
                                            [text] => CAREER GUIDES
                                        )

                                    [3] => stdClass Object
                                        (
                                            [text] => Related Posts
                                        )

                                    [4] => stdClass Object
                                        (
                                            [text] => Footer CTA
                                        )

                                )

                            [published_time] => stdClass Object
                                (
                                    [lastUpdate] => 
                                    [dateFormatted] => 22o December 2021
                                    [dateISO] => 2021-12-22T09:45:19+00:00
                                )

                            [modified_time] => stdClass Object
                                (
                                    [lastUpdate] => 
                                    [dateFormatted] => 24o December 2021
                                    [dateISO] => 2021-12-24T06:39:24+00:00
                                )

                            [type] => article
                            [wordCount] => 2377
                            [imgCount] => 11
                            [lang] => 
                            [faq_on_page] => Array
                                (
                                )

                            [anchors] => stdClass Object
                                (
                                    [size] => 72
                                    [outboundSize] => 9
                                    [list] => Array
                                        (
                                            [0] => stdClass Object
                                                (
                                                    [text] => work on a side project that gives you the experience in shipping a product
                                                    [href] => http://www.oneweekpm.com/?utm_medium=howtogetajobasapm
                                                    [hrefDomain] => oneweekpm.com
                                                    [rel] => noopener noreferrer
                                                    [isOutbound] => 1
                                                )

                                            [1] => stdClass Object
                                                (
                                                    [text] => Startup Weekend
                                                    [href] => http://startupweekend.org/
                                                    [hrefDomain] => startupweekend.org
                                                    [rel] => noopener noreferrer
                                                    [isOutbound] => 1
                                                )

                                            [2] => stdClass Object
                                                (
                                                    [text] => Excel
                                                    [href] => https://www.udemy.com/courses/search/?q=excel
                                                    [hrefDomain] => udemy.com
                                                    [rel] => noopener noreferrer
                                                    [isOutbound] => 1
                                                )

                                            [3] => stdClass Object
                                                (
                                                    [text] => SQL
                                                    [href] => https://www.udemy.com/topic/sql-courses/
                                                    [hrefDomain] => udemy.com
                                                    [rel] => noopener noreferrer
                                                    [isOutbound] => 1
                                                )

                                            [4] => stdClass Object
                                                (
                                                    [text] => see larger image
                                                    [href] => https://imgur.com/cOzuif5
                                                    [hrefDomain] => imgur.com
                                                    [isOutbound] => 1
                                                )

                                            [5] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://www.linkedin.com/in/clement-kao/
                                                    [hrefDomain] => linkedin.com
                                                    [rel] => nofollow
                                                    [isOutbound] => 1
                                                )

                                            [6] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://www.facebook.com/clementkao92
                                                    [hrefDomain] => facebook.com
                                                    [rel] => nofollow
                                                    [isOutbound] => 1
                                                )

                                            [7] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://medium.com/@clementkao
                                                    [hrefDomain] => medium.com
                                                    [rel] => nofollow
                                                    [isOutbound] => 1
                                                )

                                            [8] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://twitter.com/ClementKao1
                                                    [hrefDomain] => twitter.com
                                                    [rel] => nofollow
                                                    [isOutbound] => 1
                                                )

                                        )

                                )

                            [toc] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => How to Become a Product Manager. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                    [0] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => 1. Side Projects. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [1] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => 2. Start Thinking Like a PM. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [2] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => 3. Develop a Technical Skillset. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                )

                                        )

                                    [1] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => How to Find Product Manager Jobs. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                    [0] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => 1. Transitioning In Your Existing Company. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [1] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => 2. Get Involved with the Product Community. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [2] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => 3. Set Up Informational Interviews. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                    [3] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] => 4. Prep for these Informational Interviews. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                )

                                                        )

                                                )

                                        )

                                    [2] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => CAREER GUIDES. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                    [0] => stdClass Object
                                                        (
                                                            [level] => 3
                                                            [name] =>  Product Manager. 
                                                            [tag] => h3
                                                            [children] => Array
                                                                (
                                                                    [0] => stdClass Object
                                                                        (
                                                                            [level] => 4
                                                                            [name] =>  The Basics. 
                                                                            [tag] => h4
                                                                            [children] => Array
                                                                                (
                                                                                    [0] => stdClass Object
                                                                                        (
                                                                                            [level] => 5
                                                                                            [name] => What is Product Management?
                                                                                            [tag] => h5
                                                                                            [children] => Array
                                                                                                (
                                                                                                )

                                                                                        )

                                                                                    [1] => stdClass Object
                                                                                        (
                                                                                            [level] => 5
                                                                                            [name] => Product Manager vs Project Manager: What's the Difference?
                                                                                            [tag] => h5
                                                                                            [children] => Array
                                                                                                (
                                                                                                )

                                                                                        )

                                                                                    [2] => stdClass Object
                                                                                        (
                                                                                            [level] => 5
                                                                                            [name] => Product Manager vs Program Manager: What's the Difference?
                                                                                            [tag] => h5
                                                                                            [children] => Array
                                                                                                (
                                                                                                )

                                                                                        )

                                                                                )

                                                                        )

                                                                    [1] => stdClass Object
                                                                        (
                                                                            [level] => 4
                                                                            [name] =>  On the Job. 
                                                                            [tag] => h4
                                                                            [children] => Array
                                                                                (
                                                                                    [0] => stdClass Object
                                                                                        (
                                                                                            [level] => 5
                                                                                            [name] => Best Product Management Tools?
                                                                                            [tag] => h5
                                                                                            [children] => Array
                                                                                                (
                                                                                                )

                                                                                        )

                                                                                    [1] => stdClass Object
                                                                                        (
                                                                                            [level] => 5
                                                                                            [name] => What Does a Product Manager Do?
                                                                                            [tag] => h5
                                                                                            [children] => Array
                                                                                                (
                                                                                                )

                                                                                        )

                                                                                    [2] => stdClass Object
                                                                                        (
                                                                                            [level] => 5
                                                                                            [name] => How to Find a Product Manager Job?
                                                                                            [tag] => h5
                                                                                            [children] => Array
                                                                                                (
                                                                                                )

                                                                                        )

                                                                                )

                                                                        )

                                                                    [2] => stdClass Object
                                                                        (
                                                                            [level] => 4
                                                                            [name] =>  Skills. 
                                                                            [tag] => h4
                                                                            [children] => Array
                                                                                (
                                                                                    [0] => stdClass Object
                                                                                        (
                                                                                            [level] => 5
                                                                                            [name] => Product Manager Education Requirements?
                                                                                            [tag] => h5
                                                                                            [children] => Array
                                                                                                (
                                                                                                )

                                                                                        )

                                                                                    [1] => stdClass Object
                                                                                        (
                                                                                            [level] => 5
                                                                                            [name] => Essential Product Manager Skills?
                                                                                            [tag] => h5
                                                                                            [children] => Array
                                                                                                (
                                                                                                )

                                                                                        )

                                                                                    [2] => stdClass Object
                                                                                        (
                                                                                            [level] => 5
                                                                                            [name] => Does a Product Manager Need an MBA?
                                                                                            [tag] => h5
                                                                                            [children] => Array
                                                                                                (
                                                                                                )

                                                                                        )

                                                                                )

                                                                        )

                                                                    [3] => stdClass Object
                                                                        (
                                                                            [level] => 4
                                                                            [name] =>  Career Path. 
                                                                            [tag] => h4
                                                                            [children] => Array
                                                                                (
                                                                                    [0] => stdClass Object
                                                                                        (
                                                                                            [level] => 5
                                                                                            [name] => Should You Become a Product Manager?
                                                                                            [tag] => h5
                                                                                            [children] => Array
                                                                                                (
                                                                                                )

                                                                                        )

                                                                                    [1] => stdClass Object
                                                                                        (
                                                                                            [level] => 5
                                                                                            [name] => What is the Product Manager Career Path?
                                                                                            [tag] => h5
                                                                                            [children] => Array
                                                                                                (
                                                                                                )

                                                                                        )

                                                                                )

                                                                        )

                                                                    [4] => stdClass Object
                                                                        (
                                                                            [level] => 4
                                                                            [name] =>  Getting The Job. 
                                                                            [tag] => h4
                                                                            [children] => Array
                                                                                (
                                                                                    [0] => stdClass Object
                                                                                        (
                                                                                            [level] => 5
                                                                                            [name] => How to Write a Product Manager Resume?
                                                                                            [tag] => h5
                                                                                            [children] => Array
                                                                                                (
                                                                                                )

                                                                                        )

                                                                                    [1] => stdClass Object
                                                                                        (
                                                                                            [level] => 5
                                                                                            [name] => Best Product Manager Cover Letter Examples and Templates?
                                                                                            [tag] => h5
                                                                                            [children] => Array
                                                                                                (
                                                                                                )

                                                                                        )

                                                                                )

                                                                        )

                                                                )

                                                        )

                                                )

                                        )

                                    [3] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Related Posts. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [4] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Footer CTA. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                )

                            [og] => stdClass Object
                                (
                                    [ogImage] => http://productmanagerhq.com/wp-content/uploads/2014/06/143-How-to-Become-a-Top-3-Product-Manager.png
                                )

                            [schema_type] => Array
                                (
                                )

                            [comment_questions] => Array
                                (
                                )

                            [body] => How to Become a Great Product Manager without Experience Clement Kao Updated on December 22nd, 2021Becoming a product manager is a frustrating chicken and egg problem. Companies like to hire people with prior product management experience and it’s hard to get prior experience without first becoming a product manager.Here is some of our best advice (compiled from years of speaking to candidates trying to break into the industry as well as from our own successful experiences) around landing a job as a product manager. If you're interested in learning more via video, then watch below. Otherwise, skip ahead. How to Become a Product Manager. In order to become a product manager, you should follow these tips:1. Side Projects. One of the best ways to demonstrate your interest in product management is to work on a side project that gives you the experience in shipping a product.A side project could be anything from a tangible iPhone app, wireframe, or even a PowerPoint case study. You could volunteer to help a non-profit or small business or you could just do some research on a company’s current product / and show how you might improve it.For example, when applying to a small education tech start-up for a PM role, I did a short case study where I went out to target customers (who I felt accurately represented the startup’s direct customers) and surveyed them about their problems in the education space.I synthesized all the responses into a few key user needs and brainstormed a few potential solutions.Given this was just a case study, I wrote about my process in prioritizing which user need I’d address first based on the data I had collected – this also gave me a chance to show the team that I was actively using a prioritization method.I then created a quick wireframe on PowerPoint (you can use any tool you’d like) of a product feature I would add to the startup’s current product offerings to address this issue.I also wrote about how I might quantitatively / qualitatively measure the ROI of rolling out product development of this feature and what would determine feature success. I e-mailed this to the hiring manager and got a lot of positive reception from their team for this work.Another example of a “side project” you could do is join a Startup Weekend in your area.You don't need a computer science degree to participate because Startup Weekend is a weekend-long experience where teams (technical and non-technical) get together and work on customer development, idea validation, and build a minimum viable product which they then pitch to a panel of experts on the final day.It’s a great experience to develop product management skills and work with people of different backgrounds to ship a product on a deadline.At the end of the day, good side projects should demonstrate your skills in ways an interview or resume wouldn’t be able to, whether it be design, business, creative thinking, or coding.Many people can talk their way through interviews, but a tangible side project shows that you can really do the work if you were given the opportunity.2. Start Thinking Like a PM. Although you should be able to work on side projects in your spare time, if you are truly swamped in your current job and are one of those people who usually laughs when someone asks you what you do for fun, then start taking steps at your current to think and act like a product manager.Try to get onto new products where you are taking a lead role in managing a few people with different workstreams and where your team is responsible for getting a deliverable completed on a deadline.Ideally, you should try to get onto projects where you’ll be forced to work with cross-functional teams so that you can learn multiple “languages.” There are many people who started out in customer support roles learning the voice of the customer before transitioning into a PM role.Good PMs know how to understand the nuanced complexities from different teams and convert these into the language of their current audience. For most employers, the next best thing to direct experience is demonstrating that you have relevant and transferable skills.Taking steps at your current /situation to think like a PM will allow you to better structure your experience and increase your chance of landing a PM job.3. Develop a Technical Skillset. Developing technical skillsets does not mean learning to code (Check out this post on whether product managers need a technical background for more on that). I truly believe that all great product managers in the tech industry really love technology and will eventually gravitate towards a desire to learn code but it is not absolutely necessary to get into product management.Don’t just be that generic “business guy/gal” who hopes that your passion alone will get you a job in product management. Try your best to learn something technical like design or data analysis (Excel / SQL). Learn about the differences between agile and scrum methodologies. Study up on user stories and jobs-to-be-done.There are so many free resources online that’d it be absolutely ridiculous to at least not have a basic understanding of technical concepts going into the product management recruiting process.How to Find Product Manager Jobs. Finding a PM job might seem daunting. However, it doesn't have to be a complicated task. You can follow these tips:1. Transitioning In Your Existing Company. If you are already working at a company, the first thing you should do is look within your existing company to see if there are any opportunities to shift into a product role. This tends to be a lot easier at smaller startups where you are getting direct access to the founding team/executive management.If you have a great relationship with your company’s CEO, management team, or even your own manager (and you have a proven track record of excelling at your current role), try discussing a career development plan with someone senior where you can transitioning to a product role in the company.This might involve setting clear milestones and a personal roadmap with a manager in terms of what skill sets you to need to be developing / learning to succeed in a product manager role. Oftentimes, we find that this is an easier path vs. looking for a product management job as an outsider.2. Get Involved with the Product Community. The next thing you should do is begin building relationships within a product community. Depending on your location, you may be able to find product events like:Product Meetups: Check Meetup.com and attend product-focused meetups to meeting and learning from other product managers. If there aren’t any meetups in your area, take the initiative to host your own (use Meetup.com!) and become known as a lead organizer so you can develop your own network.Product Breakfasts: One type of event we’ve found to be incredibly successful in our own Product Manager HQ community is a product breakfast. Product managers are sometimes too busy/tired to get together after work so a more effective strategy is to get together a group of PMs to grab breakfast together and discuss several product topics. Our New York community kicked off AM:PM Product Breakfasts where attendees meet at a breakfast location, write down product topics on post-it notes, stick them onto a wall Kanban-style, and then discuss topics one at a time. If there aren’t any of these types of product breakfast events in your area, try organizing your own.Product Conferences: There are tons of product conferences all around the world – make an investment in a ticket and spend the day learning from product leaders/meeting other product folks.If you're interested in becoming a great product manager, then check out our product management certification courses.3. Set Up Informational Interviews. In order to effectively building relationships with product teams at companies you want to work at, you can by setting up “informational interviews.”Informational interviews are just a fancy way of grabbing coffee with someone and asking them well-prepared questions to get to know someone, learn about their roles/companies, and build a relationship so that the person can either put in a good word for you or help surface your resume to the top of the pile.Don’t make this meeting/interaction feel transactional – product managers are smart folks and they can see right through any fake bullsh*t if you are just trying to use them to get the job.In fact, never ever say "Can I pick your brain?"Why would a product manager who has a thousand things to do waste 30 minutes to an hour of their time letting someone pester them endlessly with questions in what appears to be a one-way transaction?Below is a really effective cold email I received from a former engineer who wanted to chat about product management (see larger image ):In the above email, this candidate offers to exchange information about marketing and engineering in return for learning about the product management role.Since there was clear value being offered on both sides, I more than happily replied, met up with him for a long coffee, and gave him tons of valuable advice about breaking into a product role (I can’t take full credit for this at all, but happily, he’s now landed his dream role as a PM at Snapchat).4. Prep for these Informational Interviews. If someone accepts your request for an informational interview/coffee, make sure you come prepared as if you were entering the final round of an interview process.Your goal is to really stand out so that you leave a lasting impression on the person you’re speaking to. Remember, these PMs are probably getting spammed for informational interviews every single week.Everyone is going to be asking the same generic questions, like “what’s your day-to-day like” or “what do you hate most about this job?” These are boring & stale questions that don’t make a PM have to think at all.You want to do research on this person’s background and their – every question should make them go “wow, I didn’t even think about that!”An example could be a question like, “I did some research on X competitor and noticed they are coming out with Y feature sets which are pretty innovative in the industry. How has your immediate roadmap been affected because of this?”Most importantly, try to ask these PMs what problems they are currently thinking about. Try to find out their top needs as a product manager.Why is this important? Learning about what’s keeping these PMs up at night helps you continue to provide value to them well beyond the initial informational interview.If you know what problems a PM is currently thinking about, you can do multiple things:You can create a mini case study where you go do the hard work/research into the problem that PM is facing and then send across the case study to them. Don’t be cocky about it. Just say something like, “Hey, I really appreciate you taking the time the other day to help me understand what you’re currently working on at your company. I know you mentioned that you’re currently thinking about X problem for your product. I don’t have the full context/information but I wanted to send across this case study where I did a deep-dive into the problem you’re facing and synthesized my thoughts into this short presentation with some key insights.”If you don’t want to go above and beyond like above, you can just send across short e-mails/tidbits of thoughts around the problem they are facing over the next few months. Maybe you come across an article that’s extremely relevant to what you guys were talking about and you shoot that over to the PM with a quick note about why it’s relevant.Your goal with all of this is to leave a lasting impression in that PM’s mind as well as make it incredibly easy for them to want to refer you once a PM position opens up or once you apply for a role.You don't need a straightforward career path to break into a product manager role. It's about developing the right skill sets and putting yourself in the right position to take advantage of an opportunity. Good luck!  If you are new to product management and are looking to break into your first product role, we recommend taking our Product Manager Certification Course, where you will learn the fundamentals of product management, launch your own product, and get on the fast track towards landing your first product job.Clement KaoClement Kao is Co-Founder of Product Manager HQ. He was previously a Principal Product Manager at Blend, an enterprise technology company that is inventing a simpler and more transparent consumer lending experience while ensuring broader access for all types of borrowers. Show Related PostsCAREER GUIDES. Product Manager. The Basics. What is Product Management?Product Manager vs Project Manager: What's the Difference?Product Manager vs Program Manager: What's the Difference? On the Job. Best Product Management Tools?What Does a Product Manager Do?How to Find a Product Manager Job? Skills. Product Manager Education Requirements?Essential Product Manager Skills?Does a Product Manager Need an MBA? Career Path. Should You Become a Product Manager?What is the Product Manager Career Path? Getting The Job. How to Write a Product Manager Resume?Best Product Manager Cover Letter Examples and Templates? Related Posts. The Product Manager Interview Process at Large Tech Companies PMs & Metrics: Retention Rate Maintaining Feature Parity Across PlatformsPublished in Product Management, Product Manager, Recruiting, SkillsTagged in Footer CTA.
                            [kwBody] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [term] => product
                                            [tf] => 77
                                        )

                                    [1] => stdClass Object
                                        (
                                            [term] => manager
                                            [tf] => 37
                                        )

                                    [2] => stdClass Object
                                        (
                                            [term] => product manager
                                            [tf] => 31
                                        )

                                    [3] => stdClass Object
                                        (
                                            [term] => pm
                                            [tf] => 21
                                        )

                                    [4] => stdClass Object
                                        (
                                            [term] => management
                                            [tf] => 15
                                        )

                                    [5] => stdClass Object
                                        (
                                            [term] => product management
                                            [tf] => 14
                                        )

                                    [6] => stdClass Object
                                        (
                                            [term] => day
                                            [tf] => 13
                                        )

                                    [7] => stdClass Object
                                        (
                                            [term] => job
                                            [tf] => 13
                                        )

                                    [8] => stdClass Object
                                        (
                                            [term] => company
                                            [tf] => 12
                                        )

                                    [9] => stdClass Object
                                        (
                                            [term] => role
                                            [tf] => 11
                                        )

                                    [10] => stdClass Object
                                        (
                                            [term] => person
                                            [tf] => 10
                                        )

                                    [11] => stdClass Object
                                        (
                                            [term] => interview
                                            [tf] => 10
                                        )

                                    [12] => stdClass Object
                                        (
                                            [term] => experience
                                            [tf] => 10
                                        )

                                    [13] => stdClass Object
                                        (
                                            [term] => startup
                                            [tf] => 9
                                        )

                                    [14] => stdClass Object
                                        (
                                            [term] => question
                                            [tf] => 9
                                        )

                                    [15] => stdClass Object
                                        (
                                            [term] => current
                                            [tf] => 9
                                        )

                                    [16] => stdClass Object
                                        (
                                            [term] => technical
                                            [tf] => 9
                                        )

                                    [17] => stdClass Object
                                        (
                                            [term] => problem
                                            [tf] => 9
                                        )

                                    [18] => stdClass Object
                                        (
                                            [term] => work
                                            [tf] => 9
                                        )

                                    [19] => stdClass Object
                                        (
                                            [term] => team
                                            [tf] => 9
                                        )

                                    [20] => stdClass Object
                                        (
                                            [term] => project
                                            [tf] => 9
                                        )

                                    [21] => stdClass Object
                                        (
                                            [term] => learning
                                            [tf] => 8
                                        )

                                    [22] => stdClass Object
                                        (
                                            [term] => side
                                            [tf] => 8
                                        )

                                    [23] => stdClass Object
                                        (
                                            [term] => side project
                                            [tf] => 7
                                        )

                                    [24] => stdClass Object
                                        (
                                            [term] => learn
                                            [tf] => 7
                                        )

                                    [25] => stdClass Object
                                        (
                                            [term] => study
                                            [tf] => 7
                                        )

                                    [26] => stdClass Object
                                        (
                                            [term] => informational
                                            [tf] => 7
                                        )

                                    [27] => stdClass Object
                                        (
                                            [term] => case study
                                            [tf] => 6
                                        )

                                    [28] => stdClass Object
                                        (
                                            [term] => feature
                                            [tf] => 6
                                        )

                                    [29] => stdClass Object
                                        (
                                            [term] => thinking
                                            [tf] => 6
                                        )

                                    [30] => stdClass Object
                                        (
                                            [term] => case
                                            [tf] => 6
                                        )

                                    [31] => stdClass Object
                                        (
                                            [term] => breakfast
                                            [tf] => 6
                                        )

                                    [32] => stdClass Object
                                        (
                                            [term] => informational interview
                                            [tf] => 5
                                        )

                                    [33] => stdClass Object
                                        (
                                            [term] => skill
                                            [tf] => 5
                                        )

                                    [34] => stdClass Object
                                        (
                                            [term] => find
                                            [tf] => 5
                                        )

                                    [35] => stdClass Object
                                        (
                                            [term] => product role
                                            [tf] => 4
                                        )

                                    [36] => stdClass Object
                                        (
                                            [term] => great product manager
                                            [tf] => 3
                                        )

                                    [37] => stdClass Object
                                        (
                                            [term] => great product
                                            [tf] => 3
                                        )

                                    [38] => stdClass Object
                                        (
                                            [term] => job product
                                            [tf] => 3
                                        )

                                    [39] => stdClass Object
                                        (
                                            [term] => find product
                                            [tf] => 3
                                        )

                                    [40] => stdClass Object
                                        (
                                            [term] => learning product
                                            [tf] => 3
                                        )

                                    [41] => stdClass Object
                                        (
                                            [term] => product breakfast
                                            [tf] => 3
                                        )

                                    [42] => stdClass Object
                                        (
                                            [term] => career path
                                            [tf] => 3
                                        )

                                )

                            [page_rank_decimal] => 46
                            [rank] => 216420
                        )

                    [19] => stdClass Object
                        (
                            [position] => 20
                            [title] => What you need to know to build a career in product management
                            [url] => https://online.stanford.edu/what-you-need-know-build-career-product-management
                            [destination] => https://online.stanford.edu › what-you-need-know-buil...
                            [description] => But you can start developing the skills needed to excel by focusing on competencies like customer support, business development and sales that involve constant ...
                            [isAmp] => 
                            [organic_position] => 20
                            [serp_type] => page
                            [isOrganicPage] => 1
                            [isOrganic] => 1
                            [serp_title] => What you need to know to build a career in product management
                            [serp_description] => But you can start developing the skills needed to excel by focusing on competencies like customer support, business development and sales that involve constant ...
                        )

                    [20] => stdClass Object
                        (
                            [position] => 21
                            [title] => How to Get Product Experience Without Being a Product Manager | The Modern Product Manager
                            [url] => https://themodernproductmanager.com/how-to-get-product-experience-without-being-a-product-manager/
                            [destination] => https://themodernproductmanager.com › how-to-get-pr...
                            [description] => It's becoming harder and harder for people without Product experience to get junior Product roles. Here's how you can
                            [isAmp] => 
                            [date] => Sep 27, 2020
                            [organic_position] => 21
                            [serp_type] => page
                            [isOrganicPage] => 1
                            [isOrganic] => 1
                            [serp_title] => How to Get Product Experience Without Being a Product ...
                            [serp_description] => Many Associate or Junior Product Manager roles either explicitly or implicitly require some ... You're starting to do Product Management!
                            [hostname] => themodernproductmanager.com
                            [canonical] => https://themodernproductmanager.com/how-to-get-product-experience-without-being-a-product-manager/
                            [h1] => How to Get Product Experience Without Being a Product Manager
                            [h2] => Array
                                (
                                    [0] => Live The Role
                                    [1] => Get a Product Mentor
                                    [2] => Grab a (Virtual) Coffee with a Person in Product
                                    [3] => Join a Project on ProductHunt
                                    [4] => Go Build Something!
                                    [5] => Learn From Product Leaders on YouTube
                                    [6] => Sign Up for Product Newsletters
                                    [7] => Analyze Your Favorite (and Least Favorite) Products
                                    [8] => Build Your (Technical and Non-Technical) Skills
                                    [9] => Find Opportunities to Present and Share What You Know
                                    [10] => How Did You Get Product Experience Before You Were a PM?
                                    [11] => Related Posts
                                )

                            [h3] => Array
                                (
                                )

                            [h2WithAnchors] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [text] => Live The Role
                                            [id] => 10b8
                                        )

                                    [1] => stdClass Object
                                        (
                                            [text] => Get a Product Mentor
                                            [id] => 5fe9
                                        )

                                    [2] => stdClass Object
                                        (
                                            [text] => Grab a (Virtual) Coffee with a Person in Product
                                            [id] => 0d22
                                        )

                                    [3] => stdClass Object
                                        (
                                            [text] => Join a Project on ProductHunt
                                            [id] => 7e8f
                                        )

                                    [4] => stdClass Object
                                        (
                                            [text] => Go Build Something!
                                            [id] => 62f9
                                        )

                                    [5] => stdClass Object
                                        (
                                            [text] => Learn From Product Leaders on YouTube
                                            [id] => ba5d
                                        )

                                    [6] => stdClass Object
                                        (
                                            [text] => Sign Up for Product Newsletters
                                            [id] => 40be
                                        )

                                    [7] => stdClass Object
                                        (
                                            [text] => Analyze Your Favorite (and Least Favorite) Products
                                            [id] => 860f
                                        )

                                    [8] => stdClass Object
                                        (
                                            [text] => Build Your (Technical and Non-Technical) Skills
                                            [id] => ce20
                                        )

                                    [9] => stdClass Object
                                        (
                                            [text] => Find Opportunities to Present and Share What You Know
                                            [id] => f62a
                                        )

                                    [10] => stdClass Object
                                        (
                                            [text] => How Did You Get Product Experience Before You Were a PM?
                                            [id] => efce
                                        )

                                    [11] => stdClass Object
                                        (
                                            [text] => Related Posts
                                        )

                                )

                            [published_time] => stdClass Object
                                (
                                    [lastUpdate] => 
                                    [dateFormatted] => 27o September 2020
                                    [dateISO] => 2020-09-27T13:09:36Z
                                )

                            [modified_time] => stdClass Object
                                (
                                    [lastUpdate] => 
                                    [dateFormatted] => 27o September 2020
                                    [dateISO] => 2020-09-27T13:09:37Z
                                )

                            [type] => article
                            [wordCount] => 1580
                            [imgCount] => 8
                            [lang] => 
                            [faq_on_page] => Array
                                (
                                )

                            [anchors] => stdClass Object
                                (
                                    [size] => 37
                                    [outboundSize] => 22
                                    [list] => Array
                                        (
                                            [0] => stdClass Object
                                                (
                                                    [text] => LinkedIn
                                                    [href] => https://blog.linkedin.com/2018/january/11/linkedin-data-reveals-the-most-promising-jobs-and-in-demand-skills-2018
                                                    [hrefDomain] => linkedin.com
                                                    [isOutbound] => 1
                                                )

                                            [1] => stdClass Object
                                                (
                                                    [text] => The 5 Different Types of Product ManagersWhich type of Product Manager are you (or do you want to be)? Author: Alex Mitchellblog.usejournal.com
                                                    [href] => https://blog.usejournal.com/the-5-different-types-of-product-managers-12a841cae8d2
                                                    [hrefDomain] => usejournal.com
                                                    [rel] => noreferrer noopener
                                                    [isOutbound] => 1
                                                )

                                            [2] => stdClass Object
                                                (
                                                    [text] => The 5 P’s of Product ManagementA guide highlighting the most critical components of the Product Management role. Author: Alex Mitchellblog.usejournal.com
                                                    [href] => https://blog.usejournal.com/the-5-ps-of-product-management-c966f6f3016
                                                    [hrefDomain] => usejournal.com
                                                    [rel] => noreferrer noopener
                                                    [isOutbound] => 1
                                                )

                                            [3] => stdClass Object
                                                (
                                                    [text] => MentorCruise
                                                    [href] => https://mentorcruise.com/
                                                    [hrefDomain] => mentorcruise.com
                                                    [isOutbound] => 1
                                                )

                                            [4] => stdClass Object
                                                (
                                                    [text] => GrowthMentor
                                                    [href] => https://www.growthmentor.com/?ref=alexmitchell
                                                    [hrefDomain] => growthmentor.com
                                                    [isOutbound] => 1
                                                )

                                            [5] => stdClass Object
                                                (
                                                    [text] => Plato
                                                    [href] => https://www.platohq.com/
                                                    [hrefDomain] => platohq.com
                                                    [isOutbound] => 1
                                                )

                                            [6] => stdClass Object
                                                (
                                                    [text] => find me
                                                    [href] => https://mentorcruise.com/mentor/AlexMitchell/
                                                    [hrefDomain] => mentorcruise.com
                                                    [isOutbound] => 1
                                                )

                                            [7] => stdClass Object
                                                (
                                                    [text] => My Secret Leveling-Up Weapon: Coffee MeetingsLooking back on my Product career, I see acceleration. But one of the key drivers of that growth was surprising……medium.com
                                                    [href] => https://medium.com/@Amitch5903/my-secret-leveling-up-weapon-coffee-7f439c4c1b0d
                                                    [hrefDomain] => medium.com
                                                    [rel] => noreferrer noopener
                                                    [isOutbound] => 1
                                                )

                                            [8] => stdClass Object
                                                (
                                                    [text] => ProductHunt
                                                    [href] => http://www.producthunt.com/
                                                    [hrefDomain] => producthunt.com
                                                    [isOutbound] => 1
                                                )

                                            [9] => stdClass Object
                                                (
                                                    [text] => MakerPad
                                                    [href] => https://www.makerpad.co/
                                                    [hrefDomain] => makerpad.co
                                                    [isOutbound] => 1
                                                )

                                            [10] => stdClass Object
                                                (
                                                    [text] => and my
                                                    [href] => https://www.youtube.com/channel/UC_-jZ0pji-F8mU4WTwaGegw
                                                    [hrefDomain] => youtube.com
                                                    [isOutbound] => 1
                                                )

                                            [11] => stdClass Object
                                                (
                                                    [text] => The Top 25 Videos for Product ManagersLooking to break into Product Management or level up? These are the videos you need to watch. Author: Alex Mitchellblog.usejournal.com
                                                    [href] => https://blog.usejournal.com/the-top-25-videos-for-product-managers-f932020abd20
                                                    [hrefDomain] => usejournal.com
                                                    [rel] => noreferrer noopener
                                                    [isOutbound] => 1
                                                )

                                            [12] => stdClass Object
                                                (
                                                    [text] => The Top 10 Newsletters for Product ManagersWhether you’re just getting started, are a PM veteran, these are the newsletters you need to subscribe to. Author: Alex…blog.usejournal.com
                                                    [href] => https://blog.usejournal.com/the-top-10-newsletters-for-product-managers-4ee6b6e443f0
                                                    [hrefDomain] => usejournal.com
                                                    [rel] => noreferrer noopener
                                                    [isOutbound] => 1
                                                )

                                            [13] => stdClass Object
                                                (
                                                    [text] => Web Fundamentals
                                                    [href] => https://www.coursera.org/specializations/web-design
                                                    [hrefDomain] => coursera.org
                                                    [isOutbound] => 1
                                                )

                                            [14] => stdClass Object
                                                (
                                                    [text] => HTML, Javascript, CSS
                                                    [href] => https://www.coursera.org/learn/html-css-javascript-for-web-developers
                                                    [hrefDomain] => coursera.org
                                                    [isOutbound] => 1
                                                )

                                            [15] => stdClass Object
                                                (
                                                    [text] => SQL Basics
                                                    [href] => https://www.coursera.org/specializations/learn-sql-basics-data-science
                                                    [hrefDomain] => coursera.org
                                                    [isOutbound] => 1
                                                )

                                            [16] => stdClass Object
                                                (
                                                    [text] => Web Analytics
                                                    [href] => https://www.coursera.org/learn/digital-analytics
                                                    [hrefDomain] => coursera.org
                                                    [isOutbound] => 1
                                                )

                                            [17] => stdClass Object
                                                (
                                                    [text] => How to Become a Product Manager
                                                    [href] => https://the-modern-product-manager.teachable.com/p/so-you-just-became-a-product-manager1
                                                    [hrefDomain] => teachable.com
                                                    [isOutbound] => 1
                                                )

                                            [18] => stdClass Object
                                                (
                                                    [text] => Building Digital Products (2nd Edition)
                                                    [href] => https://amzn.to/341tswG
                                                    [hrefDomain] => amzn.to
                                                    [isOutbound] => 1
                                                )

                                            [19] => stdClass Object
                                                (
                                                    [text] => 100+ Product Interview Questions and Video Answers
                                                    [href] => https://gumroad.com/modernpm#JsUqia
                                                    [hrefDomain] => gumroad.com
                                                    [isOutbound] => 1
                                                )

                                            [20] => stdClass Object
                                                (
                                                    [text] => @amitch5903
                                                    [href] => http://www.twitter.com/amitch5903
                                                    [hrefDomain] => twitter.com
                                                    [isOutbound] => 1
                                                )

                                            [21] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => http://twitter.com/share?url=https://themodernproductmanager.com/how-to-get-product-experience-without-being-a-product-manager/&text=How%20to%20Get%20Product%20Experience%20Without%20Being%20a%20Product%20Manager
                                                    [hrefDomain] => twitter.com
                                                    [rel] => tooltip
                                                    [isOutbound] => 1
                                                )

                                        )

                                )

                            [toc] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [level] => 4
                                            [name] => Published by Alex Mitchell on September 27, 2020September 27, 2020. 
                                            [tag] => h4
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [1] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Live The Role. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [2] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Get a Product Mentor. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [3] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Grab a (Virtual) Coffee with a Person in Product. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [4] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Join a Project on ProductHunt. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [5] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Go Build Something!
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [6] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Learn From Product Leaders on YouTube. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [7] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Sign Up for Product Newsletters. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [8] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Analyze Your Favorite (and Least Favorite) Products. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [9] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Build Your (Technical and Non-Technical) Skills. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [10] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Find Opportunities to Present and Share What You Know. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [11] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => How Did You Get Product Experience Before You Were a PM?
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [12] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Related Posts. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                    [0] => stdClass Object
                                                        (
                                                            [level] => 6
                                                            [name] => Entrepreneurship 
                                                            [tag] => h6
                                                            [children] => Array
                                                                (
                                                                    [0] => stdClass Object
                                                                        (
                                                                            [level] => 4
                                                                            [name] => 
													
														Top 10 Middle East Startups to Watch in 2022													
												. 
                                                                            [tag] => h4
                                                                            [children] => Array
                                                                                (
                                                                                    [0] => stdClass Object
                                                                                        (
                                                                                            [level] => 6
                                                                                            [name] => Personal Growth 
                                                                                            [tag] => h6
                                                                                            [children] => Array
                                                                                                (
                                                                                                )

                                                                                        )

                                                                                )

                                                                        )

                                                                    [1] => stdClass Object
                                                                        (
                                                                            [level] => 4
                                                                            [name] => 
													
														Landing Your First Product Management Role													
												. 
                                                                            [tag] => h4
                                                                            [children] => Array
                                                                                (
                                                                                    [0] => stdClass Object
                                                                                        (
                                                                                            [level] => 6
                                                                                            [name] => Entrepreneurship 
                                                                                            [tag] => h6
                                                                                            [children] => Array
                                                                                                (
                                                                                                )

                                                                                        )

                                                                                )

                                                                        )

                                                                    [2] => stdClass Object
                                                                        (
                                                                            [level] => 4
                                                                            [name] => 
													
														Top 10 African Startups to Watch in 2022													
												. 
                                                                            [tag] => h4
                                                                            [children] => Array
                                                                                (
                                                                                )

                                                                        )

                                                                )

                                                        )

                                                )

                                        )

                                )

                            [og] => stdClass Object
                                (
                                    [ogImage] => https://themodernproductmanager.com/wp-content/uploads/2020/09/1_eKakZyqy7Q-hX_l9Y-o1hw-scaled.jpeg
                                    [twitterImage] => https://themodernproductmanager.com/wp-content/uploads/2020/06/20200605_001918_0000.png
                                )

                            [schema_type] => Array
                                (
                                )

                            [comment_questions] => Array
                                (
                                )

                            [body] => How to Get Product Experience Without Being a Product ManagerPublished by Alex Mitchell on September 27, 2020September 27, 2020. Over the past decade, the Product Management career has grown incredibly quickly and has become very, very popular. In 2018 alone, job openings for Product Managers grew 30% (LinkedIn) and both Product Management and Product Development were among the most in-demand skills on LinkedIn. But, it’s also becoming harder than ever for aspiring Product Managers to break in! Many Associate or Junior Product Manager roles either explicitly or implicitly require some Product experience. “Wait…I need Product experience for a Junior Product role where I’m supposed to learn more about Product and build my Product skills!?” Sounds a bit like a catch-22! However, there are many ways you can build Product Management experience without actually ever having the title “Product Manager.” Are you skeptical? Well, read ahead and find out how! How to get PM Experience Without Being a PM Live The Role. The vast majority of Product Managers did not go to school for Product Management. Rather, they were a developer who had a knack for strategy and a passion for customers, an analyst who wanted to move beyond simply pulling data for stakeholders, or a “get-shit-done” leader from anywhere in the business that was really, really good at achieving difficult goals. Learn more about these different personas and paths to Product here: The 5 Different Types of Product ManagersWhich type of Product Manager are you (or do you want to be)? Author: Alex Mitchellblog.usejournal.com In short, find a way at your current company to start “living the role” of a Product Manager. Focus on finding opportunities to flex or develop your muscles in areas including: PrioritizationCustomer/User FeedbackProject ManagementStrategyPresentation Need more ideas? You can find them here: The 5 P’s of Product ManagementA guide highlighting the most critical components of the Product Management role. Author: Alex Mitchellblog.usejournal.com If you can start to develop your muscles in these areas, you’ll make yourself a much more compelling candidate for a junior Product role! Get a Product Mentor. A great way to build your Product experience before being a PM is to talk to someone who can teach you about Product! It used to be that you had to cold email or cold LinkedIn request potential mentors (or be fortunate enough to have Product mentors at your current company). Things have gotten a LOT easier. Here are (just a few) mentorship sites that I highly recommend to help find a great Product Mentor: MentorCruiseGrowthMentorPlato Disclaimer: You’ll also find me on these sites! I’ve talked about it before: Mentorship is a two-way street and I find it incredibly valuable too! Grab a (Virtual) Coffee with a Person in Product. Find people, ideally mutual connections or people in some way connected to you (same school, same career path, etc.) who recently transitioned into Product. Reach out to them and see if they are up for a 15 minute call to share what they’ve learned through the transition. I’ve done hundreds of in-person (pre-COVID) and remote (COVID) coffees and they are still one of the most valuable uses of my time. How can you create the perfect coffee meeting with a perfect stranger? Learn more here: My Secret Leveling-Up Weapon: Coffee MeetingsLooking back on my Product career, I see acceleration. But one of the key drivers of that growth was surprising……medium.com Join a Project on ProductHunt. Each and every day on ProductHunt, dozens of new product launches are shared. These new products range from well-funded, highly polished releases to solo-preneur passion projects. Find 5 projects that interest you on ProductHunt and reach out to the founders to see if you can help! Even if your contribution to one of these projects ends up being small, the skills you’ll build from helping iterate on a product, address customer feedback, build new features, and promote releases will be invaluable for your eventual Product interviews and applications. Go Build Something! If you’d prefer to build something yourself instead of jumping on someone else’s ProductHunt project, that’s great too! The bar has gotten lower than ever to build your own project. Before you get started, think about these things: What problem are you solving?Who is this a problem for?What do you know about this problem? What do you need to learn?What’s the smallest thing you can build to help answer these questions and provide a solution? Don’t know how to code or don’t have a developer friend? No problem, check out no code resources like MakerPad that can give you more than enough firepower to begin validating or invalidating hypotheses. Learn From Product Leaders on YouTube. YouTube has a wealth of great content on Product Management from some of the foremost leaders in the profession. Learn from their (and my) mistakes and successes before you jump into Product. Plus, there are many great videos on the Product basics too (What is a sprint? What is the development process? How do Product Managers prioritize?). Check out my handpicked list of the top 25 videos for aspiring and current PMs here: The Top 25 Videos for Product ManagersLooking to break into Product Management or level up? These are the videos you need to watch. Author: Alex Mitchellblog.usejournal.com Sign Up for Product Newsletters. I’m a newsletter fanatic. I’ve gathered 10 of my favorite Product Management newsletters into this below blog post. As someone looking into a career in Product, you’ll find many of the insights from these newsletters incredibly important as you start to learn about how PMs approach trade-offs, deal with difficult deadlines or technical issues, and balance planning with the future and executing today. The Top 10 Newsletters for Product ManagersWhether you’re just getting started, are a PM veteran, these are the newsletters you need to subscribe to. Author: Alex…blog.usejournal.com Analyze Your Favorite (and Least Favorite) Products. Look at your phone right now. How many apps do you have installed? 50? 100? More? Each of those apps is a great opportunity for Product analysis. Pick a couple of your favorite apps and a couple of your least favorite apps. What makes your favorite apps so great? Is it the UX (User Experience), is it the gamification, is it the quality of the content, is it something else? On the other side, what makes your least favorite apps so bad? Are they slow, buggy, not useful, don’t solve a real problem, or something else? Break down these apps and also write down the top 3 things you’d do to improve each app and why you’d prioritize them in that order. Guess what? You’re starting to do Product Management! Keep it up and challenge yourself often to break down the products you love and the products you hate. Before you know it, it will be natural and you’ll be ready for these types of questions in a Product interview. Build Your (Technical and Non-Technical) Skills. One of the best ways to make yourself a more compelling Product Management candidate is to build both a technical and non technical skillset. This balanced skillset will provide would-be hiring managers the confidence that you care about learning and growing and also that you are able to comprehend the basics needed for the career. How to Build Technical Skills Web FundamentalsHTML, Javascript, CSSSQL BasicsWeb Analytics Build Non-Technical Skills Course: How to Become a Product ManagerBook: Building Digital Products (2nd Edition)100+ Product Interview Questions and Video Answers Find Opportunities to Present and Share What You Know. Communication is a cornerstone of the Product Manager role. As a PM, you’ll even find yourself communicating the same information differently to different stakeholders. For these reasons, try to find opportunities inside or outside of your current career to present and share what you know. It doesn’t matter if it’s a remote meetup, virtual conference, or even volunteering to present more at your current company, get more experience in this area. It will pay off when you break into Product and find that a significant part of the role is listening to, educating, influencing, and communicating with stakeholders, leaders, and your team. How Did You Get Product Experience Before You Were a PM? Let me know in the comments or on Twitter at @amitch5903! Categories: Personal GrowthProduct ManagementProductivityStartups Related Posts. Entrepreneurship Top 10 Middle East Startups to Watch in 2022 . Over the past several weeks, I’ve written about two of the fastest-growing startup ecosystems: Pakistan and Africa. In this post, I cover the equally exciting and rapidly maturing MENA (Middle East and North Africa) market.  Read more… Personal Growth Landing Your First Product Management Role . Do you work with Product Managers in your current job and want to land your first Product role?  If that sounds like you, you’re not alone.  According to product leader Josh Herzig-Marx: “There’s no degree, Read more… Entrepreneurship Top 10 African Startups to Watch in 2022 . As we near the end of 2021, it’s absolutely incredible to me how quickly some startup ecosystems have grown over the past 3 years.  And, even more incredible to me is how much they’ve grown Read more…
                            [kwBody] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [term] => product
                                            [tf] => 72
                                        )

                                    [1] => stdClass Object
                                        (
                                            [term] => find
                                            [tf] => 20
                                        )

                                    [2] => stdClass Object
                                        (
                                            [term] => product management
                                            [tf] => 13
                                        )

                                    [3] => stdClass Object
                                        (
                                            [term] => build
                                            [tf] => 13
                                        )

                                    [4] => stdClass Object
                                        (
                                            [term] => management
                                            [tf] => 12
                                        )

                                    [5] => stdClass Object
                                        (
                                            [term] => product manager
                                            [tf] => 11
                                        )

                                    [6] => stdClass Object
                                        (
                                            [term] => manager
                                            [tf] => 11
                                        )

                                    [7] => stdClass Object
                                        (
                                            [term] => producthunt
                                            [tf] => 10
                                        )

                                    [8] => stdClass Object
                                        (
                                            [term] => role
                                            [tf] => 10
                                        )

                                    [9] => stdClass Object
                                        (
                                            [term] => experience
                                            [tf] => 9
                                        )

                                    [10] => stdClass Object
                                        (
                                            [term] => project
                                            [tf] => 8
                                        )

                                    [11] => stdClass Object
                                        (
                                            [term] => pm
                                            [tf] => 8
                                        )

                                    [12] => stdClass Object
                                        (
                                            [term] => app
                                            [tf] => 8
                                        )

                                    [13] => stdClass Object
                                        (
                                            [term] => skill
                                            [tf] => 7
                                        )

                                    [14] => stdClass Object
                                        (
                                            [term] => top
                                            [tf] => 7
                                        )

                                    [15] => stdClass Object
                                        (
                                            [term] => great
                                            [tf] => 7
                                        )

                                    [16] => stdClass Object
                                        (
                                            [term] => favorite
                                            [tf] => 7
                                        )

                                    [17] => stdClass Object
                                        (
                                            [term] => technical
                                            [tf] => 7
                                        )

                                    [18] => stdClass Object
                                        (
                                            [term] => product experience
                                            [tf] => 6
                                        )

                                    [19] => stdClass Object
                                        (
                                            [term] => leader
                                            [tf] => 6
                                        )

                                    [20] => stdClass Object
                                        (
                                            [term] => career
                                            [tf] => 6
                                        )

                                    [21] => stdClass Object
                                        (
                                            [term] => learn
                                            [tf] => 6
                                        )

                                    [22] => stdClass Object
                                        (
                                            [term] => current
                                            [tf] => 6
                                        )

                                    [23] => stdClass Object
                                        (
                                            [term] => newsletter
                                            [tf] => 6
                                        )

                                    [24] => stdClass Object
                                        (
                                            [term] => thing
                                            [tf] => 5
                                        )

                                    [25] => stdClass Object
                                        (
                                            [term] => person
                                            [tf] => 5
                                        )

                                    [26] => stdClass Object
                                        (
                                            [term] => alex
                                            [tf] => 5
                                        )

                                    [27] => stdClass Object
                                        (
                                            [term] => break
                                            [tf] => 5
                                        )

                                    [28] => stdClass Object
                                        (
                                            [term] => problem
                                            [tf] => 5
                                        )

                                    [29] => stdClass Object
                                        (
                                            [term] => video
                                            [tf] => 5
                                        )

                                    [30] => stdClass Object
                                        (
                                            [term] => author alex
                                            [tf] => 4
                                        )

                                    [31] => stdClass Object
                                        (
                                            [term] => favorite app
                                            [tf] => 4
                                        )

                                    [32] => stdClass Object
                                        (
                                            [term] => coffee
                                            [tf] => 4
                                        )

                                    [33] => stdClass Object
                                        (
                                            [term] => 10
                                            [tf] => 4
                                        )

                                    [34] => stdClass Object
                                        (
                                            [term] => startup
                                            [tf] => 4
                                        )

                                    [35] => stdClass Object
                                        (
                                            [term] => author alex mitchellblogusejournalcom
                                            [tf] => 3
                                        )

                                    [36] => stdClass Object
                                        (
                                            [term] => junior product
                                            [tf] => 3
                                        )

                                    [37] => stdClass Object
                                        (
                                            [term] => product role
                                            [tf] => 3
                                        )

                                    [38] => stdClass Object
                                        (
                                            [term] => build product
                                            [tf] => 3
                                        )

                                    [39] => stdClass Object
                                        (
                                            [term] => experience pm
                                            [tf] => 3
                                        )

                                    [40] => stdClass Object
                                        (
                                            [term] => alex mitchellblogusejournalcom
                                            [tf] => 3
                                        )

                                    [41] => stdClass Object
                                        (
                                            [term] => current company
                                            [tf] => 3
                                        )

                                    [42] => stdClass Object
                                        (
                                            [term] => product mentor
                                            [tf] => 3
                                        )

                                    [43] => stdClass Object
                                        (
                                            [term] => product find
                                            [tf] => 3
                                        )

                                    [44] => stdClass Object
                                        (
                                            [term] => product interview
                                            [tf] => 3
                                        )

                                    [45] => stdClass Object
                                        (
                                            [term] => break product
                                            [tf] => 3
                                        )

                                    [46] => stdClass Object
                                        (
                                            [term] => top 10
                                            [tf] => 3
                                        )

                                    [47] => stdClass Object
                                        (
                                            [term] => build technical
                                            [tf] => 3
                                        )

                                    [48] => stdClass Object
                                        (
                                            [term] => technical skill
                                            [tf] => 3
                                        )

                                    [49] => stdClass Object
                                        (
                                            [term] => read
                                            [tf] => 3
                                        )

                                )

                            [page_rank_decimal] => 36
                            [rank] => 4301436
                        )

                    [21] => stdClass Object
                        (
                            [position] => 22
                            [title] => Getting started as a product manager | Blog | Aha! software
                            [url] => https://www.aha.io/blog/collection/getting-started-product-manager
                            [destination] => https://www.aha.io › blog › collection › getting-started-...
                            [description] => Product managers create the future. Learn how to make an impact from day one and establish a foundation for lasting career success
                            [isAmp] => 
                            [sitelinks] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [title] => What is the role of a product manager? - Aha io
                                            [url] => https://www.aha.io/roadmapping/guide/product-management/what-is-the-role-of-a-product-manager
                                            [destination] => https://www.aha.io › guide › product-management › w...
                                            [description] => Tips for new product managers. If you are just starting out as a product manager or have moved into a new role, the breadth of your responsibilities can be ...
                                            [isAmp] => 
                                        )

                                )

                            [organic_position] => 22
                            [serp_type] => page
                            [isOrganicPage] => 1
                            [isOrganic] => 1
                            [serp_title] => Getting started as a product manager | Blog - Aha io
                            [serp_description] => Product managers create the future. Learn how to make an impact from day one and establish a foundation for lasting career success.
                            [hostname] => aha.io
                            [canonical] => https://www.aha.io/blog/collection/getting-started-product-manager
                            [h1] => Getting started as a product manager
                            [h2] => Array
                                (
                                    [0] => 7 Essential Stages of Product Development
                                    [1] => The Empathy Gap Is Real in Product Development
                                    [2] => The Real Secret Behind Every Great Product Manager
                                    [3] => The 6 Worst Things Product Managers Say to Engineers
                                    [4] => Transition to Product Management: Where Do PMs Come From?
                                    [5] => The Aha! Fall 2021 Fellowship Program: Apply Now
                                    [6] => The 7 Report Templates Every Product Manager Needs
                                    [7] => 6 Surprising Tips for Better Product Team Meetings
                                    [8] => Product Management All-Star: 6 Questions With Julie Edwards
                                    [9] => Product Management All-Star: 6 Questions With Robert Rodriguez
                                )

                            [h3] => Array
                                (
                                )

                            [h2WithAnchors] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [text] => 7 Essential Stages of Product Development
                                        )

                                    [1] => stdClass Object
                                        (
                                            [text] => The Empathy Gap Is Real in Product Development
                                        )

                                    [2] => stdClass Object
                                        (
                                            [text] => The Real Secret Behind Every Great Product Manager
                                        )

                                    [3] => stdClass Object
                                        (
                                            [text] => The 6 Worst Things Product Managers Say to Engineers
                                        )

                                    [4] => stdClass Object
                                        (
                                            [text] => Transition to Product Management: Where Do PMs Come From?
                                        )

                                    [5] => stdClass Object
                                        (
                                            [text] => The Aha! Fall 2021 Fellowship Program: Apply Now
                                        )

                                    [6] => stdClass Object
                                        (
                                            [text] => The 7 Report Templates Every Product Manager Needs
                                        )

                                    [7] => stdClass Object
                                        (
                                            [text] => 6 Surprising Tips for Better Product Team Meetings
                                        )

                                    [8] => stdClass Object
                                        (
                                            [text] => Product Management All-Star: 6 Questions With Julie Edwards
                                        )

                                    [9] => stdClass Object
                                        (
                                            [text] => Product Management All-Star: 6 Questions With Robert Rodriguez
                                        )

                                )

                            [type] => website
                            [wordCount] => 407
                            [imgCount] => 2
                            [lang] => 
                            [faq_on_page] => Array
                                (
                                )

                            [anchors] => stdClass Object
                                (
                                    [size] => 9
                                    [outboundSize] => 3
                                    [list] => Array
                                        (
                                            [0] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://www.facebook.com/Aha.Product.Roadmap.Software/
                                                    [hrefDomain] => facebook.com
                                                    [rel] => noopener noreferrer
                                                    [isOutbound] => 1
                                                )

                                            [1] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://www.linkedin.com/company/aha-labs-inc-/
                                                    [hrefDomain] => linkedin.com
                                                    [rel] => noopener noreferrer
                                                    [isOutbound] => 1
                                                )

                                            [2] => stdClass Object
                                                (
                                                    [text] => 
                                                    [href] => https://twitter.com/intent/follow?screen_name=aha_io
                                                    [hrefDomain] => twitter.com
                                                    [rel] => noopener noreferrer
                                                    [isOutbound] => 1
                                                )

                                        )

                                )

                            [toc] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => 7 Essential Stages of Product Development. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [1] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => The Empathy Gap Is Real in Product Development. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [2] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => The Real Secret Behind Every Great Product Manager. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [3] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => The 6 Worst Things Product Managers Say to Engineers. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [4] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Transition to Product Management: Where Do PMs Come From?
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [5] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => The Aha! Fall 2021 Fellowship Program: Apply Now. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [6] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => The 7 Report Templates Every Product Manager Needs. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [7] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => 6 Surprising Tips for Better Product Team Meetings. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [8] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Product Management All-Star: 6 Questions With Julie Edwards. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                    [9] => stdClass Object
                                        (
                                            [level] => 2
                                            [name] => Product Management All-Star: 6 Questions With Robert Rodriguez. 
                                            [tag] => h2
                                            [children] => Array
                                                (
                                                )

                                        )

                                )

                            [schema_type] => Array
                                (
                                )

                            [comment_questions] => Array
                                (
                                )

                            [body] => Getting started as a product managerProduct managers create the future. Learn how to make an impact from day one and establish a foundation for lasting career success.Collection32 articlesJanuary 3, 20227 Essential Stages of Product Development. Product development is more than how something gets built. It encompasses everything from capturing a raw concept to understanding why customers love (or do not love) what is…October 25, 2021The Empathy Gap Is Real in Product Development. The empathy gap is a real threat to every product development team — you cannot achieve product excellence unless you can empathize with the people who build, sell, support, and…October 12, 2021The Real Secret Behind Every Great Product Manager. What makes for a great product manager? Experience. Empathy. Technical skills. These are all worthy attributes. But the real secret behind every great product manager is…September 7, 2021The 6 Worst Things Product Managers Say to Engineers. Here are six things that no engineer wants to hear from their product manager. Learn what not to say to the development team — plus what you should say instead. August 24, 2021Transition to Product Management: Where Do PMs Come From?Product managers rarely start out of college. Find out the roles they typically transition from into product management and the skills needed for success in the field.August 9, 2021The Aha! Fall 2021 Fellowship Program: Apply Now. The Aha! fellowship is a full-time training program designed for entrepreneurship, product management, and customer success.July 20, 2021The 7 Report Templates Every Product Manager Needs. Do you have a favorite Aha! report template? Check out these 7 report templates we think every product manager needs.June 10, 20216 Surprising Tips for Better Product Team Meetings. Take an incremental and immediate approach to reflection by carving out time in each meeting for a mini retro — whether it is a specific sprint or project. You can…May 18, 2021Product Management All-Star: 6 Questions With Julie Edwards. Based in England, Julie Edwards has 20 years of experience in product management and is currently Head of Product Operations at Advanced. She helps the product teams…May 4, 2021Product Management All-Star: 6 Questions With Robert Rodriguez. Based in Orlando, Florida, Robert Rodriguez has three years of experience in product management and over five years of experience in business process optimization. He is…Next pageSee more collectionsView moreSign up today!Start your 30 day trial. No credit card required.Free trial© 2022 Aha! Labs Inc.•All rights reservedPrivacy policyTerms of service
                            [kwBody] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [term] => product
                                            [tf] => 21
                                        )

                                    [1] => stdClass Object
                                        (
                                            [term] => 2021the
                                            [tf] => 10
                                        )

                                    [2] => stdClass Object
                                        (
                                            [term] => manager
                                            [tf] => 10
                                        )

                                    [3] => stdClass Object
                                        (
                                            [term] => product manager
                                            [tf] => 8
                                        )

                                    [4] => stdClass Object
                                        (
                                            [term] => management
                                            [tf] => 7
                                        )

                                    [5] => stdClass Object
                                        (
                                            [term] => report template
                                            [tf] => 5
                                        )

                                    [6] => stdClass Object
                                        (
                                            [term] => product management
                                            [tf] => 5
                                        )

                                    [7] => stdClass Object
                                        (
                                            [term] => report
                                            [tf] => 5
                                        )

                                    [8] => stdClass Object
                                        (
                                            [term] => team
                                            [tf] => 5
                                        )

                                    [9] => stdClass Object
                                        (
                                            [term] => development
                                            [tf] => 5
                                        )

                                    [10] => stdClass Object
                                        (
                                            [term] => product development
                                            [tf] => 4
                                        )

                                    [11] => stdClass Object
                                        (
                                            [term] => real
                                            [tf] => 4
                                        )

                                    [12] => stdClass Object
                                        (
                                            [term] => experience
                                            [tf] => 4
                                        )

                                    [13] => stdClass Object
                                        (
                                            [term] => aha
                                            [tf] => 4
                                        )

                                    [14] => stdClass Object
                                        (
                                            [term] => great product manager
                                            [tf] => 3
                                        )

                                    [15] => stdClass Object
                                        (
                                            [term] => great product
                                            [tf] => 3
                                        )

                                    [16] => stdClass Object
                                        (
                                            [term] => year experience
                                            [tf] => 3
                                        )

                                    [17] => stdClass Object
                                        (
                                            [term] => empathy
                                            [tf] => 3
                                        )

                                    [18] => stdClass Object
                                        (
                                            [term] => great
                                            [tf] => 3
                                        )

                                    [19] => stdClass Object
                                        (
                                            [term] => template
                                            [tf] => 3
                                        )

                                    [20] => stdClass Object
                                        (
                                            [term] => all
                                            [tf] => 3
                                        )

                                    [21] => stdClass Object
                                        (
                                            [term] => year
                                            [tf] => 3
                                        )

                                )

                            [page_rank_decimal] => 50
                            [rank] => 28120
                        )

                    [22] => stdClass Object
                        (
                            [position] => 23
                            [title] => How to Become a Product Manager Without Any Experience | Hygger.io
                            [url] => https://hygger.io/blog/10-tips-on-how-to-become-a-product-manager/
                            [destination] => https://hygger.io › blog › 10-tips-on-how-to-become-a-...
                            [description] => ✅How to Become a Product Manager Without Any Experience - Read Article by Autor Pavel Kukhnavets. ➤See also other materials in Product Management category at Hygger.io Blog
                            [isAmp] => 
                            [date] => Jul 28, 2020
                            [organic_position] => 23
                            [serp_type] => page
                            [isOrganicPage] => 1
                            [isOrganic] => 1
                            [serp_title] => How to Become a Product Manager Without Any Experience
                            [serp_description] => 10 Essential Tips for New Product Managers With No Experience · Do as much research as you can · Try the product · Know your future boss' goals.
                            [hostname] => hygger.io
                            [canonical] => https://hygger.io/blog/10-tips-on-how-to-become-a-product-manager/
                            [h1] => How to Become a Product Manager Without Any Experience
                            [h2] => Array
                                (
                                    [0] => How product managers differ in startups and mature companies?
                                    [1] => 10 Essential Tips for New Product Managers With No Experience
                                    [2] => What Product Management Certification Would be Good and Relevant in 2021?
                                    [3] => Top Product Manager Courses in 2021 for Beginners and Professionals
                                    [4] => User Story Template: How to Write User Stories Efficiently?
                                    [5] => Try for FREE!
                                )

                            [h3] => Array
                                (
                                    [0] => What does it take to become an advanced PM?
                                    [1] => Professional competencies and skills
                                    [2] => Do as much research as you can
                                    [3] => Try the product
                                    [4] => Know your future boss’ goals
                                    [5] => Talk to customers
                                    [6] => Friend sales managers
                                    [7] => Try yourself in support
                                    [8] => Know your competitors
                                    [9] => Schedule professional conferences and events to attend
                                    [10] => Read useful books for product managers
                                    [11] => Choose professional tools
                                    [12] => Related posts:
                                    [13] => Please use your work email address to sign up
                                )

                            [h2WithAnchors] => Array
                                (
                                    [0] => stdClass Object
                                        (
                                            [text] => How product managers differ in startups and mature companies?
                                            [id] => how-product-managers-differ-in-startups-and-mature-companies
                                        )

                                    [1] => stdClass Object
                                        (
                                            [text] => 10 Essential Tips for New Product Managers With No Experience
                                        )

                                    [2] => stdClass Object
                                        (
                                            [text] => What Product Management Certification Would be Good and Relevant in 2021?
                                        )

                                    [3] => stdClass Object
                                        (
                                            [text] => Top Product Manager Courses in 2021 for Beginners and Professionals
                                        )

                                    [4] => stdClass Object
                                        (
                                            [text] => User Story Template: How to Write User Stories Efficiently?
                                        )

                                    [5] => stdClass Object
                                        (
                                            [text] => Try for FREE!
                                        )

                                )

                            [published_time] => stdClass Object
                                (
                                    [lastUpdate] => 
                                    [dateFormatted] => 28o July 2020
                                    [dateISO] => 2020-07-28T09:49:07+00:00
                                )

                            [modified_time] => stdClass Object
                                (
                                    [lastUpdate] => 
                                    [dateFormatted] => 7o February 2021
                                    [dateISO] => 2021-02-07T12:10:53+00:00
                                )

                            [type] => article
                            [wordCount] => 1933
                            [imgCount] => 11
                            [lang] => 
                            [faq_on_page] => Array
                                (
                                )

                            [anchors] => stdClass Object
                                (
                                    [size] => 132
                                    [outboundSize] => 14
                                    [list] => Array
                                        (
                                            [0] => stdClass Object
                                                (
                                                    [text] => Digg
                                                    [href] => http://digg.com/submit?phase=2amp;url=https%3A%2F%2Fhygger.io%2Fblog%2F10-tips-on-how-to-become-a-product-manager%2F&title=How+to+Become+a+Product+Manager+Without+Any+Experience
                                                    [hrefDomain] => digg.com
                                                    [rel] => noreferrer noopener nofollow
                                                    [isOutbound] => 1
                                                )

                                            [1] => stdClass Object
                                                (
                                                    [text] => VKontakte
                                                    [href] => https://vk.com/share.php?url=https%3A%2F%2Fhygger.io%2Fblog%2F10-tips-on-how-to-become-a-product-manager%2F&image=https://hygger.io/wp-content/uploads/2020/07/Product-Manager-Without-Experience-Version-2.jpg&description=If+you+are+inspired+to+become+a+product+manager%2C+then+you+should+try+every+opportunity+to+learn+and+take+on+this+new+role+for+you+with+confidence+and+shining+eyes.+Product+managers+are+professionals+who+work+with+products+from+idea+to+its+execution.+They+p...&title=How+to+Become+a+Product+Manager+Without+Any+Experience
                                                    [hrefDomain] => vk.com
                                                    [rel] => noreferrer noopener nofollow
                                                    [isOutbound] => 1
                                                )

                                            [2] => stdClass Object
                                                (
                                                    [text] => Reddit
                                                    [href] => https://reddit.com/submit?url=https%3A%2F%2Fhygger.io%2Fblog%2F10-tips-on-how-to-become-a-product-manager%2F&title=How+to+Become+a+Product+Manager+Without+Any+Experience
                                                    [hrefDomain] => reddit.com
                                                    [rel] => noreferrer noopener nofollow
                                                    [isOutbound] => 1
                                                )

                                            [3] => stdClass Object
                                                (
                                                    [text] => Weibo
                                                    [href] => http://service.weibo.com/share/share.php?url=https%3A%2F%2Fhygger.io%2Fblog%2F10-tips-on-how-to-become-a-product-manager%2F&title=How+to+Become+a+Product+Manager+Without+Any+Experience&pic=https://hygger.io/wp-content/uploads/2020/07/Product-Manager-Without-Experience-Version-2.jpg
                                                    [hrefDomain] => weibo.com
                                                    [rel] => noreferrer noopener nofollow
                                                    [isOutbound] => 1
                                                )

                                            [4] => stdClass Object
                                                (
                                                    [text] => Meneame
                                                    [href] => http://www.meneame.net/submit.php?url=https%3A%2F%2Fhygger.io%2Fblog%2F10-tips-on-how-to-become-a-product-manager%2F
                                                    [hrefDomain] => meneame.net
                                                    [rel] => noreferrer noopener nofollow
                                                    [isOutbound] => 1
                                                )

                                            [5] => stdClass Object
                                                (
                                                    [text] => Amazon
                                                    [href] => https://www.amazon.com/gp/wishlist/static-add?u=https%3A%2F%2Fhygger.io%2Fblog%2F10-tips-on-how-to-become-a-product-manager%2F&t=How+to+Become+a+Product+Manager+Without+Any+Experience
                                                    [hrefDomain] => amazon.com
                                                    [rel] => noreferrer noopener nofollow
                                                    [isOutbound] => 1
                                                )

                                            [6] => stdClass Object
                                                (
                                                    [text] => Yahoo Mail
                                                    [href] => https://compose.mail.yahoo.com/?body=https%3A%2F%2Fhygger.io%2Fblog%2F10-tips-on-how-to-become-a-product-manager%2F
                                                    [hrefDomain] => yahoo.com
                                                    [rel] => noreferrer noopener nofollow
                                                    [isOutbound] => 1
                                                )

                                            [7] => stdClass Object
                                                (
                                                    [text] => AOL
                                                    [href] => https://mail.aol.com/Mail/ComposeMessage.aspx?subject=How+to+Become+a+Product+Manager+Without+Any+Experience&body=https%3A%2F%2Fhygger.io%2Fblog%2F10-tips-on-how-to-become-a-product-manager%2F
                                                    [hrefDomain] => aol.com
                                                    [rel] => noreferrer noopener nofollow
                                                    [isOutbound] => 1
                                                )

                                            [8] => stdClass Object
                                                (
                                                    [text] => Newsvine
                                                    [href] => http://www.newsvine.com/_tools/seed&save?u=https%3A%2F%2Fhygger.io%2Fblog%2F10-tips-on-how-to-become-a-product-manager%2F&h=How+to+Become+a+Product+Manager+Without+Any+Experience
                                                    [hrefDomain] => newsvine.com
                                                    [rel] => noreferrer noopener nofollow
                                                    [isOutbound] => 1
                                                )

                                            [9] => stdClass Object
                                                (
                                                    [text] => Evernote
                                                    [href] => https://www.evernote.com/clip.action?url=https%3A%2F%2Fhygger.io%2Fblog%2F10-tips-on-how-to-become-a-product-manager%2F&title=How+to+Become+a+Product+Manager+Without+Any+Experience